SOCIAL MEDIA MARKETING
Β.
Γ.3.1
Γ.3.2.
Γ.3.3.
Γ.3.4.
Γ.3
Γ.3.6.
Γ.3.7.
SWOT Analysis
(SOFT SKILLS)
1
3
4
2511,2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
E-Commerce, E-Business, E-Enterprise, M-Commerce, E-Marketplace, E-Malls, E-Procurement, EAuctions, E-Infobrokers,B2B, B2Government, B2C,C2G.
2.1.1
2.1.2
2.1.4
2.1.5
2.1.6
2.2.1
2.2.4
2.2.5
2.2.6
2.2.7
2.3.1
2.3.2
2.3.3
2.3.4
2.3.5
2.3.6
SWOT Analysis, Market research, micro – macro Environment, Strengths, Weaknesses, Opportunities, Threats
4.1.1 Social Media και M
4.1.2 Business Social Media
4.1.3 Αξιοποίηση των Social Media
4.1.4 Social Media
4.2.1 Facebook
4.2.2 Twitter
4.2.3 Instagram
4.2.4 LinkedIn
4.2.5 Pinterest
4.2.6 Youtube
4.2.7 TikTok
5.1.1 Google Analytics
5.1.2 Google Adwards
O
• Google Analytics
• Google Adwards
digital marketing, blogs, microblogging, Social Bookmarking, cookies, Affiliate, affiliate networks, spam, B2C Marketing, Mobile Marketing, Youth Marketing, Brand
4.
1.
2.
3.
o
•
1.
2.
3.
4.
5.
•
•
•
Corben&Thomson (2002)
• Μεταφορά ηλεκτρονικών αρχείων.
• Γραπτή συζήτηση (Chat).
• Εικονική Αίθουσα (Virtual classroom).
• Επίδειξη
• Συμμετοχική διαδικασία
(E-Learning)
• «Ειδήσεις
• Forum.
•
• Προσωπική
• Ομάδες εργασίας
• Τεστ
(tutor).
(Bulletin board).
(My bookshelf).
Telementoring
(supported self-learning)
•
(collaborative learning) •
(e-learning)
standards,
Chrome,
Apple Safari, Internet Explorer, Microsoft Edge.
κ.ο.κ) (course structure view).
•
•