SOCIAL MEDIA MARKETING
Β.
Γ.3.1
Γ.3.2.
Γ.3.3.
Γ.3.4.
Γ.3
Γ.3.6.
Γ.3.7.
(SOFT SKILLS)
1
3
4
2511,2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
E-Commerce, E-Business, E-Enterprise, M-Commerce, E-Marketplace, E-Malls, E-Procurement, EAuctions, E-Infobrokers,B2B, B2Government, B2C,C2G.
2.1.1
2.1.2
2.1.3
2.1.4
2.1.5
2.1.6
2.2.1
2.2.3
2.2.4
2.2.7
2.3.1
2.3.2
2.3.4
2.3.5
2.3.6
•
•
•
•
•
•
•
•
•
SWOT
SWOT Analysis, Market research, micro – macro-Environment - Strengths, Weaknesses, Opportunities, Threats
Marketing Mix, Product, Price, Place, Promotion, Data base marketing, personalization, sales budget
4.1.1
4.2.1
4.2.2
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
5.1.1 Google Analytics
5.1.2 Google Adwards
O
Google Analytics.
ΠΡΟΣΔΟΚΩΜΕΝΑ
• Google Analytics
• Google Adwards ΕΝΝΟΙΕΣ
digital marketing, blogs, microblogging, Social Bookmarking, cookies, Affiliate, affiliate networks, spam, B2C Marketing, Mobile Marketing, Youth Marketing, Brand
4.
1.
2.
3.
o
•
1.
2.
3.
4.
5.
•
•
•
Corben&Thomson (2002)
• Μεταφορά ηλεκτρονικών αρχείων.
• Γραπτή συζήτηση (Chat).
• Εικονική Αίθουσα (Virtual classroom).
• Επίδειξη
• Συμμετοχική διαδικασία
(E-Learning)
• «Ειδήσεις
• Forum.
•
• Προσωπική
• Ομάδες εργασίας
• Τεστ
(tutor).
(Bulletin board).
(My bookshelf).
Telementoring
(supported self-learning)
•
(collaborative learning) •
(e-learning)
standards,
Chrome,
Apple Safari, Internet Explorer, Microsoft Edge.
κ.ο.κ) (course structure view).
•
•