SOCIAL MEDIA MARKETING
Β.
Γ.3.1
Γ.3.2.
Γ.3.3.
Γ.3.4.
Γ.3
Γ.3.6.
Γ.3.7.
(SOFT SKILLS)
1
3
4
2511,2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
• Wordpress
• Πρόσθετα(Plugins)
• Widgets
•
(Themes) •
• Wordpress Dashboard
E site, blog, mysql, Host, Server, XAMPP, localhost
2.1.1
2.1.2
2.1.3
2.1.4
2.1.5
2.1.6
2.2.1
SWOT
2.2.6
2.2.7 Εργαλεία
(SEO) Εκπαιδευτική
2.3.1
2.3.2 Αντιλήψεις Marketing
2.3.3 Ανάλυση Marketing
2.3.4 Μίγμα Marketing
2.3.5 Λειτουργίες Marketing
2.3.6 Social Media και E-commerce O
•
SWOT Analysis, Market research, micro – macro Environment, Strengths, Weaknesses, Opportunities, Threats
specific, quantified, dated, Acceptability, Flexibility, Motivation, Consistency, Understandability, Achievability, marketing planning, target groups.
4.1.1 Social Media και M
4.1.2 Business Social Media
4.1.3 Αξιοποίηση των Social Media
4.1.4 Social Media
4.2.1 Facebook
4.2.2 Twitter
4.2.3 Instagram
4.2.4 LinkedIn
4.2.5 Pinterest
4.2.6 Youtube
4.2.7 TikTok
SOCIAL MEDIA, Facebook, Twitter, Instagram, LinkedIn,
5.1.1 Google Analytics
5.1.2 Google Adwards
O
Google Analytics.
ΠΡΟΣΔΟΚΩΜΕΝΑ
• Google Analytics
• Google Adwards ΕΝΝΟΙΕΣ
digital marketing, blogs, microblogging, Social Bookmarking, cookies, Affiliate, affiliate networks, spam, B2C Marketing, Mobile Marketing, Youth Marketing, Brand
4.
1.
2.
3.
o
•
1.
2.
3.
4.
5.
•
•
•
Corben&Thomson (2002)
• Μεταφορά ηλεκτρονικών αρχείων.
• Γραπτή συζήτηση (Chat).
• Εικονική Αίθουσα (Virtual classroom).
• Επίδειξη
• Συμμετοχική διαδικασία
(E-Learning)
• «Ειδήσεις
• Forum.
•
• Προσωπική
• Ομάδες εργασίας
• Τεστ
(tutor).
(Bulletin board).
(My bookshelf).
Telementoring
(supported self-learning)
•
(collaborative learning) •
(e-learning)
standards,
Chrome,
Apple Safari, Internet Explorer, Microsoft Edge.
κ.ο.κ) (course structure view).
•
•