SOCIAL MEDIA MARKETING
Α.2.
Β.
Β.2.
Γ.3.2.
Γ.3.3.
Γ.3.4.
Γ.3.5.
Γ.3.6.
Γ.3.7.
•
•
Social Media Marketing
1
(ECOMMERCE) 45 2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
2 SWOT ΑΝΑΛΥΣΗ ΚΑΙ
3 MARKETING
4 SOCIAL MEDIA
5 ΨΗΦΙΑΚΟ MARKETING (DIGITAL MARKETING)
35 2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
45 2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
45 2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
30 2511, 2519, 2721, 2722, 2131, 2139, 2232, 1233, 1234, 2299, 3132, 3131, 4113
διδασκαλίας
διδασκαλίας
διδασκαλίας
διδασκαλίας
1.1
1.2
1.3
2.1
2.2
2.3
2.4
2.5
3.1 Ορισμός Β2Β
3.2
3.3
3.4
3.5
3.6
3.7
4.1
4.2
4.7
5.1
5.2
5.5
e-commerce, payment, risk , card, B2B, B2C, CRM, ICT, ISM, Web Frameworks, price, product, software Β.3.
2.1.1
2.2.1
SWOT ANALYSIS, MARKET RESEARCH, MICRO – MACRO ENVIRONMENT, STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS Β.3.
3.1.5
3.1.6
3.1.7
3.1.8
3.2.1
3.2.2
3.2.3
3.3.2
3.3.3
3.5.1
Marketing, Principles of Marketing, Customers, price, product, markets, Strategic marketing, marketing environment, Place
4.2.1
4.2.2
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
5.1.3
5.1.4
5.1.5
5.1.6
5.1.7
5.1.8
5.1.9
5.1.10
5.1.11
5.2.1 Affiliate Marketing
5.2.2 mobile marketing
5.2.3 content marketing
5.2.4 Email Marketing
5.2.5 Video marketing
5.2.5
5.3.1 Google_Analytics
5.3.2 Google Adwards
PULL AND PUSH
Search Engine Optimization (SEO)
5.3 Google_Analytics
Affiliate Marketing
mobile marketing
content marketing
Email Marketing
Video marketing
Βελτιστοποίηση
Google_Analytics
Google Adwards
Search Engine Optimization (SEO)
: AFFILIATE MARKETING, MOBILE MARKETING, CONTENT MARKETING, EMAIL MARKETING, VIDEO MARKETING, ΒΕΛΤΙΣΤΟΠΟΙΗΣΗ
SEARCH ENGINE OPTIMIZATION (SEO), GOOGLE_ANALYTICS, GOOGLE ADWARDS
1.
2.
3.
o
Γ.3.3.
1.
2.
3.
4.
5.
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•
•
ΨΗΦΙΑΚΟ MARKETING (DIGITAL MARKETING)
Γ.3.6.
Corben &Thomson
•
• Γραπτή συζήτηση (Chat).
• Εικονική Αίθουσα (Virtual classroom).
•
• Συμμετοχική
(E-Learning)
•
•
• Forum.
• Πίνακα Ανακοινώσεων (Bulletin board).
• Προσωπική
• Ομάδες εργασίας •
(My bookshelf).
(tutor).
(collaborative learning)
•
standards,
Chrome, Mozilla Firefox, Apple Safari, Internet Explorer, Microsoft Edge.
(learner controlled navigation)
•
•
•
•