Rediscovering the essence of summer with ESPA

ESPA’s new campaign helps spas to create a revenue-boosting seasonal sanctuary for guests

Iconic brand ESPA has launched a seasonal campaign to help spas guide guests to summer wellness in 2025. Your Summer Sanctuary harnesses the power of the brand’s Active Nutrients, a blend of vitamin rich superfoods and antioxidants to restore hydration, energise tired skin and leave a visibly healthy glow.

“Summer spa visits all too often focus on holiday body prep rather than finding moments of joy and connection and pause,” explains Gemma Bosanko, head of brand, ESPA international. “We want to help our spa partners guide guests towards more balanced summer wellbeing.

Your Summer Sanctuary is said to be perfect for guests experiencing seasonal dryness, post-sun dullness or seeking a natural radiance boost.

“We’re encouraging spas to create new treatment packages focused on finding a sense of connection, serenity and confidence with ESPA’s summer skin essentials,” Bosanko explains, "-A gorgeous exfoliation treatment for pre-holiday prep or post-holiday skin renewal. We’ll also be revealing our Daily Skin Shield SPF.”

Your forward-thinking spa partner ESPA continually strives to offer its spa partners seasonally innovative ways to elevate their offer. As part of this drive, all of ESPA’s 2025 promotional campaigns are being shot on location at partner spas around the world. Imagery for the Your Summer

Sanctuary campaign was shot in Nizuc Resort & Spa, Cancun.

“ESPA works with every partner spa to drive seasonal footfall,” says Bosanko. “By encouraging a focus on optimised skin health for the summer months, we’re guiding guests on a journey of rejuvenation towards a feel-good glow, whether that’s with skin-transforming spa treatments and rituals focused on regenerative wellbeing or expert skincare to take home.”

Limited Edition Jet Lag Treatment

As part of Your Summer Sanctuary, ESPA has devised a new, 60-minute limited edition Jet Lag treatment. “Travelling across multiple time zones disrupts the body’s circadian rhythms, which can deregulate sleep and lead to symptoms including insomnia, daytime drowsiness, extreme tiredness and trouble concentrating,” says Gemma Bosanko. “Air travel can also lead to dehydration, circulation becoming stagnant and muscle aches from cramped conditions.

“The new ESPA Jet Lag treatment, combined with guests’ chosen Signature Blend, will leave everyone it touches feeling either ready to explore their destination or settle in for a good sleep.”

Tailored to soothe the scalp, shoulders and legs, the Jet Lag treatment combines exfoliation, massage and aromatherapeutic benefits to comfort tired muscles, enhance circulation and provide targeted tension relief where it’s needed the most after long or short-haul flights.

ESPA SPA PARTNERSHIPS

A world leading spa and skincare brand, ESPA is globally renowned for creating luxurious UK-manufactured spa products and one-of-a-kind luxury spas. Founded in 1992, its global team of skilled professionals has delivered more than 550 spas in 55 countries. Clients include the Ritz-Carlton Yacht Collection; Scenic Eclipse; ESPA Life Waldorf Astoria in Doha, Qatar; ESPA Riga Hotel in Latvia; the Ritz (Four Seasons) Lisbon, Portugal; and Hotel Grande Bretagne, Athens, Greece. If you would like to know how ESPA’s product and services can support your spa, email: enquiries@espainternational.co.uk