ESM_Platinum Resource Handbook 2025

The

home of global spa intelligence

PLATINUM RESOURCE 2025

Wellness leaders, spas and brands to watch

Welcome

To the home of global spa intelligence

We are extremely proud to present the second edition of the European Spa Platinum Resource. A new home of global spa intelligence, our go-to spa leaders’ handbook brings you the latest advice to take your spa business forward. Our 2025 edition presents the spa super brands to watch in our extensive Platinum Directory (p118).

The spa industry is set to shine ever more brightly in 2025. Behind the scenes, it’s been tough for spas to reset after two seismic years of post-pandemic recovery. Many were challenged by stripped back teams, lean operations and the added challenge of an increasingly competitive landscape. Yet our industry has continued to thrive thanks to the perseverance of spa teams and the dedication of the brands and suppliers behind them.

Looking forward, this will be the year when hospitality truly embraces the power of well-executed spa and wellbeing services. Spas drive revenue, reputation and reach, bringing a wealth of new wellness-seeking guests to many destinations. This positive shift, together with a flow of bold new investment, will see many existing spas reimagined and new spas opening to join the burgeoning spa world.

The good news continues: according to the Global Wellness Institute (GWI), the global spa industry alone is valued at $136.8 billion (110bn/€133bn) and predicted to grow to $184.3 billion by 2028. Undoubtedly, spa serves as an invaluable contributor to the wider wellness world, which the GWI valued at a staggering £6.3 trillion dollars in 2024. Self-discovery and longevity are the watch-words for 2025, with spas everywhere helping people to slow down, explore their potential and optimise their longevity.

We hope you enjoy using the European Spa Platinum Resource 2025 to inspire your teams and guests with new and exciting ideas and services.

Sarah Camilleri Editorial director & publisher European Spa magazine sarah.camilleri@spapublishing.com

Balance Your Mind, Body and Spirit

Our turnkey, flexible spa services and support:

• Product and treatment development & supply

• Spa design and development

• Spa management and business solutions

• Training and education

To find out more, please contact us at enquiries@espainternational.co.uk

www.espaskincare.com

enquiries@espainternational.co.uk

espaskincare.com @espaskincare

Contents

16 Top 10 spa trends for 2025

As new trends take hold and ancient modalities enjoy a resurgence, European Spa rounds up the developments that will shape spas in the year ahead and beyond

32 The rise of sweat culture

We ask seven experts to explore the challenges and opportunities presented by the growing global demand for sweat bathing rituals in spas

44 AI: The future is in our hands

As the world embraces artificial intelligence, we talk to leading global experts about the opportunities it presents for spa and wellness operators, and the implications for businesses around data and privacy

60 How data can drive success

For spas looking to drive a competitive advantage, understanding the latest spa data is key. We outline the numbers that matter from two sector-leading global reports

70 Reimagining the wellness travel map

Emlyn Brown, global senior vice-president of well-being strategy, design and development, Accor, explores the brand’s 2025 Wellness Travel Trends report

Spa Leaders 2025

European Spa selects ten spa and wellness business pioneers for their ‘hot take’ on key industry issues

Michael Newcombe

The global vice-president, wellness at Four Seasons looks at evolving leadership strategies for a global wellness workforce

Lindsay Madden-Nadeau

Spas are perfectly placed to meet demand for planet-friendly destinations and retreats, says Red Sea Global’s director of wellness strategy

68

Hilton’s director of spa development and operations, Europe considers how spa leadership may develop in the future

Jeremy McCarthy

Mandarin Oriental’s group director of spa and wellness outlines the imperative for change in spa operations

Adding his medical wellness expertise to our thought leadership features, Simone Gibertoni, CEO of Clinique La Prairie and a passionate advocate for longevity and preventative healthcare, explains how spas can engage a new audience of wellness seekers

Louise Moore

90 86

Alcide Leali

The CEO of Lefay Resorts and Residences in Italy discusses why sustainability and success go hand in hand

Chunxia Gao

The Discover Collection’s global director, development and wellbeing, explores how spas can protect profits and the planet

88

Belgin Aksoy

Wellness is a simple necessity for every human being, according to the Global Wellness Day founder and entrepreneur

92

Simone Gibertoni

The chief executive officer of Clinique La Prairie asks what the shift from health cure to health prevention means for spas

94

Emmanuel Arroyo

Changes in guest demand are reshaping wellness provision, says Rosewood’s senior director, wellness – global operations

96

Gopal Kumar

Kamalaya’s general manager and group director of wellness development on why emotional support is important in wellness

Skin Wellness Is Our Expertise

Our Treatment Menu

Customers can experience our unparalleled expertise with our ELEMIS EXPERT™ TOUCH FACIALS and ELEMIS EXPERT™ TECH FACIALS. All our facial treatments take the customer on a sensorial journey through our aromatic, luxurious formulas, with our touch facials using hands-on expertise and our tech facials using advanced technology and tools.

Discover our new ELEMIS EXPERT™ Treatment Menu or contact our Spa Team today atnewbusiness@elemis.com newbusiness@elemis.com

Platinum Spas 2025

We showcase ten exceptional spas that are leading the way with exciting new concepts, design and service excellence

98 Surrenne

High-end diagnostics in sumptuous surroundings characterise this luxury private members’ club in the UK capital city’s thriving longevity and wellness landscape

100 Engel Ayurpura

The dedicated team at this adults-only retreat, located in the Italian Dolomites, bring to life an advanced European Ayurvedic philosophy that informs everything from F&B to treatments

102 Jumeirah Carlton Tower

The London hotel’s Talise Spa and Peak Fitness Club offers exclusive spa, wellness and movement options for members, while hotel guests also benefit from a menu of in-room wellness options including massages

104 EvianSPA at HÔtel Royal

With a treatment philosophy based on the life cycle of water, this outward-looking spa immerses its guests in the natural inspiration of its French surroundings

106 Abadia Retuerta LeDomaine

The hotel’s restorative Santuario Wellness & Spa is surrounded by award-winning Spanish vineyards and offers wine and wellness in a former monastery setting

108 The Spa at Mandarin Oriental Mayfair

With a hyper-personalised membership offering and ultra-luxe facilities, the London spa’s highly trained therapists deliver a high-tech wellness service

110 WaldSPA at Naturhotel Forsthofgut

A family-run spa hotel in the Austrian mountains with a history of investment and a reputation for treatment excellence

112 Le Couvent des Minimes HÔtel & Spa L’Occitane

The flagship L’Occitane spa is rooted in its Provencal location and provides guests with a luxe experience with sustainability at its core

114 One&Only Kéa Island

Drawing inspiration from the island’s culture, this Greek haven of wellness has a traditional ethos with modern facilities

116 Rosewood Schloss Fuschl

Dating back to 1450, the Austrian hotel was reopened by Rosewood with a stunning new Asaya Spa that delivers personalised retreats

A calendar of ‘must-attend’ industry conferences, forums and events that will keep you up to date with spa business developments DATES FOR YOUR DIARY

TURN TO PAGE 232

Meet the team

European Spa Platinum Resource 2025 was created by…

Sarah Camilleri

Editorial director & publisher

Wendy Golledge News editor

Rich Page Art director

Mark Smith Deputy editor

David Fagan

Online and production editor

Angela Sharpe

Production and proofing

Editorial director & publisher

Sarah Camilleri sarah.camilleri@spapublishing.com

Deputy editor

Mark Smith mark.smith@spapublishing.com

News editor

Wendy Golledge wendy.golledge@spapublishing.com

Art director

Richard Page richard@spapublishing.com

Production and online editor

David Fagan david.fagan@spapublishing.com

Production and proofing

Angela Sharpe angela@spapublishing.com

Accounts manager

Julie Jones accounts@spapublishing.com

Spa Publishing Ltd

Registered in England. Company No. 6293825

European Spa Platinum Resource 2025 is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa Platinum Resource 2025 is correct at the time of publishing, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa Platinum Resource 2025 are not necessarily those of the Publisher or Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd 2025.

Platinum Sponsors

Our four Platinum Sponsors offer inspiration and advice for the spa industry in 2025

Niamh O’Connell, the hotel chain’s group vice-president, well-being, outlines its revitalised wellness offering and a new era of Talise Spa that launches worldwide in 2025

CEO and founder of Gharieni Group and Metawell, Sammy Gharieni says touchless technologies are redefining wellness as part of evidence-based treatments

Angela Taylor, global director of education, discusses how technology is changing therapist education and why different learning styles can bring success

Head of brand, Gemma Bosanko outlines how ESPA will evolve in 2025 and predicts some of the main challenges for the spa industry over the next 12 months

TOP 10 SPA TRENDS FOR 2025

A convergence of holistic modalities, medical science, beauty precision, longevity innovation, fitness and AI technology are set to shape the industry over the next 12 months. European Spa outlines the key shifts to watch

Spas across the world are meeting increasing demand for wellbeing, preventative health, education and selfcare. Today’s best spas provide the hospitality world with an abundance of opportunities to connect and appeal to solo, family and wellness travellers looking for ways to relax, reset and reframe their health, life stages and longevity.

A sharp rise in chronic disease and mental health issues, as well as an ageing global population, has driven a quest for deeper, more immersive spa programming that focuses on optimising health and happiness, and empowering spa guests. New language, diagnostics, technology and investment to achieve these aims now sets the stage for the start of 2025.

European Spa predicts that holistic human expertise coupled with new technology will drive the industry forward in exciting new ways in the year ahead. The power of touch and a deeper level of intuitive delivery from spa teams will save time and meet the needs of every guest with more precision. Evolving tech will boost personalisation and diagnostics, providing science-backed data, but it will be the skill to integrate this seamlessly with therapeutic expertise that will drive wellbeing delivery.

Enjoy our round up of the shifts set to shape spa investment – from brain health, sleep and preventative diagnostics to more immersive retreat time, touch and social spa renaissance – we are on the cusp of a new spa age.

Does longevity have longevity?

Why improving health span is the current focus for wellness operators

In the past two years, European Spa has seen a shift in language around the topic of longevity, with a more nuanced approach focusing on ensuring healthy years as well as simply extending life span.

According to analysts at Bank of America, the global longevity market is expected to reach $610 billion (£485 billion/€584 billion) by 2025. This represents a major opportunity for wellness operators, but getting the right focus is crucial. Innovative brands to watch in this field include the Chenot Group, Lanserhof, Chiva-Som and Canyon Ranch.

“Lifespan is how long you live, but health span is how many years you stay healthy and active,” says Dr Jason Culp, research and development director at Chiva-Som International Health Resorts. “More and more, healthcare focuses on health span as living longer means little if we’re not at our best.”

Dr George Gaitanos, chief operating and scientific officer at the Chenot Group, acknowledges that scientific advancements have allowed the development of treatments, therapies, phytonutrient supplements and

lifestyle factors that can address the root causes of ageing. But he believes we need to activate change on a global level.

“To really increase our health span we need a cultural revolution involving policy makers, school teachers, families and doctors,” he says. “We need medicine to focus on prevention, with GPs teaching people about factors such as nutrition and exercise.”

Above: the Chenot Group’s cutting-edge diagnostics help to promote guest longevity

WHAT IT MEANS FOR SPAS…

Spas can introduce meaningful programming that promotes healthy lifestyle choices, from eating a healthy diet to staying active, getting enough sleep and supporting mental and emotional health.

The enduring power of touch

Human connection remains paramount to every spa experience

Touch has been integral to many cultures for millennia but only relatively recently has its power to transform, heal and connect individuals been properly recognised. With the advent of touchless treatment technology – and an increase in the number of people living more solitary, lonely lives – the human element remains more important today than ever before.

In 2020, BBC Radio 4 and the Wellcome Collection conducted the Touch Test to analyse people’s attitudes to touch. The global study of 40,000 people from 112 countries found that positive attitudes towards touch are linked with greater wellbeing and lower levels of loneliness. 72 per cent of respondents had a positive attitude to touch, but 43 per cent felt society did not enable people to touch enough.

“There is a renewed interest in the benefits of touch because we, as a society, have been touch deprived since 2020,” says Christine Clinton, founder of Christine Clinton Cancer Care. “This has led to an increase in anxiety,

depression and other mental health disorders.”

In 2024, Natura Bissé released the findings of a major study with the University of Murcia, which found that touch therapy treatments increased a sense of wellbeing by 67 per cent, also improving self-esteem. This demonstrates what we have always known about the importance of touch to the spa industry.

Above: hands-on treatments are firmly on the menu at Corinthia Budapest

WHAT IT MEANS FOR SPAS…

Spa and wellness operators are in a unique position to provide people with much needed touch, delivering profound therapies that are able to connect on a human level and offer transformative change.

Brain health optimisation

The head is at the heart of health and wellness development

As people live longer, the incidence of disease relating to brain health and memory loss is increasing. In recent years, European Spa has seen an increase in the number of health-led spas and medical wellness properties offering preventative brain health programming.

Alzheimer’s Disease International said that in 2020 there were over 55 million people globally living with dementia. This number is expected to almost double every 20 years, reaching 78 million in 2030 and 139 million in 2050.

Spa properties are responding: the Cognitive Boost programme from SHA Wellness Clinic combines science with advanced technology to assess and develop guests’ mental capacity. Meanwhile, Clinique La Prairie’s Brain Potential Programme integrates science-based assessments and therapies across four pillars – medical genetics, nutrition, wellbeing and movement – aiming to slow cognitive decline and enhance brain performance.

“Memory illness and mental health issues are rising and there’s an increasing amount of evidence demonstrating that we can influence our brain health through our lifestyle.”

Dr Hanna Poikonen of ETH Zürich has worked with Six Senses Ibiza and Joali Being in the Maldives on WiseMotion retreats that combine movement, martial arts and mindfulness to boost brain health.

WHAT IT MEANS FOR SPAS…

As well as curating programmes that relax and rejuvenate, spas should offer science-backed wellness solutions that deliver holistic wellbeing experiences to help guests take control of their own personal health outcomes.

Right: science in action aims to improve cognitive potential at SHA Wellness, Spain

Retreat and replenish

New programming will address mental health, leadership and personal growth

With more people looking to explore their potential and reset their connection with the world, retreat programming is a crucial growth area for spas.

Mental health issues, trauma, anxiety and stress will drive demand for educational tools and deep emotional healing. Renowned destination spa Ananda in the Himalayas is to showcase new emotional health programmes, while across Europe, master therapists, shamen and mindfulness coaches are offering heart-based healing through Wellbeing Escapes and the Global Retreat Company.

Many new spas will take a corporate focus, helping businesses to take better care of their people. Blazing a trail in Greece is Euphoria Retreat’s Holistic Leadership Retreat. Personal growth and self-discovery short breaks, as found at retreat.guru, are set to attract a younger demographic of aspirational leaders. Also expect more retreats for men, including breathwork, nature immersion, cold-water therapy and spiritual escape, as offered at SenSpa at Careys Manor, UK.

Finally, a seismic shift in intergenerational wellbeing is coming, particularly in EMEA. Renowned spa destinations such as Zulal by Chiva-Som in Qatar, put family first. Red Sea Global, part of Saudi Arabia’s ambitious 2030 vision, will also have family time at its heart. The first 16 of its resorts will debut by the close of 2025, totalling 50 by 2030.

Above: Euphoria Retreat, Greece, offers a Holistic Leadership Retreat programme

WHAT IT MEANS FOR SPAS…

Personalised and imaginative retreat time can enhance any spa programme, but only with the right expertise, planning and execution. Build a portfolio of local talent to make it meaningful and memorable.

Harnessing the science of sleep

Sleeping soundly is a cornerstone of future wellness and spa programming

With round-the-clock connectivity and a work-from-anywhere culture, an increase in stress, anxiety and associated sleep disorders has fuelled demand for sleep-health services in spas.

The sleep tech market is projected to be worth $36 billion by 2027 and global hotelier Hilton reports that one in four travellers already book a spa or wellness treatment to enhance their sleep. The Global Wellness Institute’s Sleep Initiative Survey found that 59 per cent of travellers specifically seek out properties that will help them get better rest.

Emlyn Brown, global senior vice president of well-being strategy, design, development at Accor, says: “Quality sleep is the cornerstone of wellness. Creating experiences that contribute to a solid night’s rest is a huge opportunity for spas. While single sleep treatments are a good way to engage clients, the industry needs to embrace this further and take a more scientific approach to deliver measurable success, with analysis and diagnosis leading to personalised treatments.”

Spas already offering science-backed sleep services include COMO Shambhala with its Sleep Dreams initiative and SHA Wellness Clinic’s Sleep Well programme. Chenot’s Sleep Cycles module includes everything from nanobionic bed linen, with molecules that

absorb the body’s heat and reflect it back as infrared energy, to the NuCalm meditation treatment, which can be continued at home.

Dr Michael Breus, a consultant known as the Sleep Doctor, partnered with Six Senses to create its original Sleep programme. He says spas should educate guests on how to improve sleep at home. “Spa retreats are an excellent environment for education about sleep,” says Breus. “People are open-minded and looking to learn. To serve consumers better, spas must help people learn practises that promote improved sleep, such as meditation, muscle relaxation and yogic postures.”

Below: Rosewood Hotels offers guests its Alchemy of Sleep retreat (Canva)

WHAT IT MEANS FOR SPAS…

Successful brands will embrace the burgeoning sleep health market with science-based sleep resets, or merge ancient holistic wisdom with contemporary wellness to deliver treatments and therapies.

The rise of wellbeing super-clubs

Socialising meets selfcare as wellness clubs become the new place to hang out

People are taking control of their own destiny when it comes to preventative healthcare, and the the rise of wellness membership clubs reflects this choice. As people drink less alcohol, these often urban health hubs are challenging bars as places to socialise, connect and be well.

The beginnings of this trend can loosely be traced to London’s Soho House, which offered health and wellness through its Cowshed spas. The Ned in central London raised this to another level, but it was the launch of Remedy Place in New York, described as the world’s first social wellness club, that set the standard for this model. Its debut in 2019 sparked a new wave of clubs around the globe that include the Well in New York, The HVN and Surrenne in London, and Saint Haven in Melbourne, Australia. Six Senses Place, a private members club in London, is set to open in 2025.

“Many people don’t feel good, and we can help them feel better,” says Dr Jonathan Leary, founder and CEO of Remedy Place, which plans to open two new locations each year. “People often feel isolated or socialised in ways that

negatively impact their health. We offer a new way to socialise that supports their health.”

“People want holistic support for their mind, body and spirit, all within a community that shares these values,” says Kane Sarhan, chief creative officer and co-founder of The Well, which has expansion plans in 12 key markets including London, Los Angeles, Chicago, Dallas, Denver and Aspen.

Above: Remedy Place in New York was one of the game-changing wellness club openings

WHAT IT MEANS FOR SPAS…

To combine wellness and connection, spas can reconfigure existing spaces to make them more social and introduce wellness programming that connects people in these areas, such as aufguss ceremonies.

Diagnostics delivered on demand

Collecting and analysing health data is the new science-based path to wellbeing

In spa and wellness clinics there is now a prevalence of diagnostic equipment that can measure everything from body composition, heart rate and nutrition to hormone levels, lung fitness, cellular health and genetics. This level of analysis is core to determining health programming and demand is skyrocketing as the interest in medical wellness grows.

According to Statista, the diagnostic imaging devices market is projected to grow by 4.45 per cent each year to be valued at $59.25 billion by 2029. This is driven by technological advancements, artificial intelligence, population growth and an ageing population.

Leading the way with this technology are properties including Grand Resort Bad Ragaz, Switzerland; Lanserhof Sylt, Germany; Palazzo Fiuggi, Italy and Longevity Health & Wellness Hotel in Portugal.

“The wider public wants to have data as they are used to having it at their fingertips,” says Ingo Schweder, founder and CEO of GOCO Hospitality. “It has become clear that the combination of data and analysis to give you a very fast, succinct and very precise read

on the status of your wellbeing is becoming increasingly important.”

“Truly understanding someone’s health isn’t about one test or measurement – it’s about listening closely to the person in front of you and doing a thorough clinical assessment, often with diagnostic equipment,” adds Dr Naheem S Ali, sports doctor at Lanserhof at The Arts Club, Mayfair in London.

Above: diagnostics are integral to the services at wellness destinations such as SHA Wellness Clinic, Spain

WHAT IT MEANS FOR SPAS…

Using technology to analyse a person’s current state of health can give clear guidance on how to develop tailored programmes that can transform the wellbeing of guests, both in spas and upon returning home.

The female revolution

Optimising female hormonal health at all life stages presents new opportunities

According to Forbes, one billion women (12 per cent of the world’s population) will be experiencing menopause in 2025. Increasingly, European Spa has seen women seeking help from the wellness sector to better manage this life stage, and market analyst Grand View Research says menopause is now a $600 billion market. Despite these figures, McKinsey’s 2024 Future of Wellness report, which examines trends shaping consumer wellness, noted that menopause remains an overlooked, underserved and underfunded market segment.

European Spa saw a new era of female wellness on the horizon before the pandemic. We believe that era has arrived and now is the time for spas to respond to demand. Indeed, there has been growing recognition from investors, with female healthcare firm Maven Clinic valued at $1.7 billion after it raised $125 million in its latest funding round.

After an initial rush to engineer hormonal health treatments onto menus, now the sector must focus on authentic offerings that create a lasting impact on women’s wellbeing. Absolute Sanctuary in Thailand runs a 360-degree women’s holistic health retreat, while Menopause at Preidlhof in Italy adopts ancient natural remedies and Glowing Flow sessions to achieve hormonal harmony.

Austria’s Ayurveda Resort Mandira has a

ten-night Change of Life stay that tailors treatments to the individual.

“A one-size-fits-all approach won’t work,” says Jennifer Young, wellness consultant and founder of The Menopause Plus. “Treatment offerings must include education on lifestyle changes and effective at-home self-care techniques. In-spa, evidence-based offerings are key. Research shows certain therapies, such as aromatherapy and auricular acupuncture, are proven to reduce symptoms. Spas can easily integrate these, providing both immediate relief and long-term support.”

WHAT IT MEANS FOR SPAS…

Female consumers are looking to spas for solace and solutions. Spas must understand the size of this sector and put genuine women’s offerings front and centre, allowing people to take charge of their hormonal health.

This page: taking time to recharge at The Retreat Costa Rica

Touchless transformation

Technology is enabling spas to offer bigger, better and bolder treatments

Defined by the Touchless Wellness Association (TWA) as any treatment, therapy or experience that delivers physical, mental, emotional or spiritual benefits to wellbeing, without the need for direct physical touch, touchless technology has boomed in the last 12 months.

European Spa predicts spas will increasingly turn to these therapies – from halotherapy and infrared light treatments to snow rooms and cryotherapy – to add enhanced layers to treatments and boost their bottom line.

“Touchless wellness is a shift that takes us full circle,” explains Alina Hernandez, director of innovation at the TWA. “The most ancient healing therapies were touchless and communal; now we’re seeing the creation of new ecosystems, where wellness is reinvented and innovated using technology, and no longer relegated to a treatment room.”

Touchless therapies can help optimise treatment room utilisation and relieve pressure on therapists while helping operators manage customer flow and augment menu offerings for guests’ increasingly diverse wellness tastes. While many require significant investment, they can create new revenue streams and

increase profit margins longer term.

“Touchless wellness is creating a bridge of understanding to how spa and wellness delivery will look in the future,” says Hernandez. “The goal is not to push human touch out of the picture, it’s to radically reframe service design and add a new context to wellness delivery.”

Leading the way are products such as Robosculptor, a fully automated massage robot. Brands at the forefront of development include Metawell with its Welnamis and Satori loungers, and JK International, producer of the Wellsystem Wave.

WHAT IT MEANS FOR SPAS…

The touchless landscape will create a new, democratised context for spa and wellness service delivery. But spas must ensure touchless tech adds to a meaningful guest experience that includes holistic elements.

This page: Gharieni’s Metawell division is a leader in touchless treatment provision

The renaissance of social spas

An ancient form of wellness reimagined for a new generation of guests

The resurgence of communal wellness has been extensive, from wild swimming and cold immersion to the development of urban bathhouses. Communal bathing is one of the most ancient forms of wellness and it’s set to dominate the industry in 2025.

The revival of social spa experiences appeals to a new demographic of guest, as Gen Zs and Millennials seek out healthier, alcohol-free social wellness hubs. In an era of ‘wealthy wellness’, communal bathing is also a more democratic, affordable spa experience.

The trend has taken hold from Therme Group’s wellbeing oasis in Budapest to Peninsula Hot Springs natural geothermal baths near Melbourne, Australia, Ironmonger Row Baths in London and Othership in New York. Thermengruppe Josef Wund is integrating sensory science and communal bathing at Forest Bathing: Lupuna in Therme Euskirchen, Germany. One of Japan’s top luxury hotel firms, Hoshino Resorts, has announced it will open an onsen hot spring resort in upstate New York in 2028.

“There’s growing demand for accessible, holistic escapes that foster connection,”

says Robert Hammond, president and chief strategy officer at Therme Group US. “In cities, especially, people are seeking out spaces that allow them to connect with nature, themselves and others. Innovation must stem from essential elements such as integrating nature by incorporating natural light and greenery. Co-ed spaces are another prime opportunity to enrich the communal bathing experience.”

Above: communal bathing at Peninsula Hot Springs near Melbourne, Australia

WHAT IT MEANS FOR SPAS…

Innovative approaches to communal bathing should incorporate tradition, immersion and nature to create unique experiences. Technological advancements will also contribute to this immersive trend.

JUMEIRAH

Niamh O’Connell

The hotel chain’s group vice-president of wellbeing outlines its revitalised wellness offering and a new era of Talise Spa that launches worldwide in 2025

In 2007, as the iPhone revolutionised personal technology, Jumeirah’s Talise Spa at Madinat Jumeirah Dubai set a new standard for personal wellness. For 21 years, its concept of lavish wellness in serene surroundings served the brand and its guests well. But the wellness landscape has evolved. And so too must Talise Spa.

In 2024, we recognised the time had come to reimagine the Jumeirah spa experience. We spent months auditing our brand, engaging with guests and conducting research to better understand what they seek. What we learned has been instrumental in shaping the new Talise Spa brand.

The new Talise Spa focuses on the importance of self-discovery

We’ve identified trends in the industry, distinguishing between fleeting fads and sustainable, authentic wellbeing practices. We’ve explored how to integrate technology with the personal touch that has long defined the Talise experience. And the result is a brand evolution rooted in our strong foundations, built on a deep commitment to innovation, personalisation and authenticity.

This, alongside the gratification of rest and the creation of spaces where guests can reconnect to feel renewed, forms the

foundation of our new wellbeing journey. It’s as unique as the individual embarking on it. We have divided the concept into three pillars – performance, intention and empowerment.

We believe in the limitless potential of the human body

Talise Spa combines the latest advancements in wellbeing technology with the expertise of our specialists to help guests optimise their bio-cellular performance. Rest should be intentional and purposeful, so our treatments help guests to find stillness, joy and balance. It’s about carving out moments of peace and finding fulfilment in the simplicity of rest.

True wellbeing includes emotional and spiritual empowerment

Through a blend of intuitive healing techniques and powerful natural formulations, we aim to restore guests’ sense of self, empowering them to take control of their wellbeing.

Talise Spa is expanding its offerings through new partnerships and signature services with Swissline and Ground Wellbeing. The first of our newly reimagined Talise Spas will open at Jumeirah Carlton Tower, London in February 2025, followed by Jumeirah Marsa Al Arab in Dubai, with plans for a full rollout across all Talise locations by 2026.

ABOUT THE BRAND

A global leader in luxury hospitality and a member of Dubai Holding, Jumeirah operates a portfolio of 28 properties across the Middle East, Africa, Europe and Asia. In 1999, Jumeirah changed luxury hospitality with the opening of its iconic Jumeirah Burj Al Arab. Synonymous with warm, generous service and distinctive, purposeful hospitality experiences, the brand is now renowned for its distinguished beachfront resorts, city hotels and luxury residences. www.jumeirah.com

Above from left: Talise Spa at Madinat Jumeirah, Dubai

Right: Niamh O’Connell, group vice-president, wellbeing

THE RISE OF SWEAT CULTURE

We ask seven experts to explore the challenges and opportunities presented by the growing global demand for sweat bathing rituals in spas

The popularity of sweat bathing is booming as spa consumers seek ever deeper health and wellness experiences. The increase in demand reflects a growing interest in holistic wellness together with a desire for more social wellness experiences, particular from millennials and gen Zs seeking healthier ways to connect.

Thanks to this increased demand, hot and cold contrast therapy is becoming an integral part of contemporary wellness offerings. In 2020, sauna culture was inscribed on the Unesco lists of the intangible cultural heritage of humanity. Furthermore, the 2024 Hydrothermal Initiative Trends Report, released by the Global Wellness Institute, noted a major renaissance of hydrothermal bathing, driven by guests eager to embrace health-enriching practices. As more consumers embrace the ancient practice of mixing heat with cold, the global sauna market has been valued at £96 billion (€115 billion) by Mordor Intelligence. It’s expected to grow by six per cent annually until 2028.

Sweat culture is, of course, nothing new. Saunas date back thousands of years in Nordic, Russian and Japanese cultures. One of the first written descriptions of a Finnish sauna dates back to 1112AD. We speak to the sauna industry’s leading experts about how sweat bathing can heighten every spa journey and the opportunities presented by offering more intense sauna practices and the pitfalls spa businesses should watch out for.

Robert Heinvetter, CEO and managing director of Aufguss Roots

The medical case for sweat bathing

Dr

Marc

Cohen, medical doctor and professor, author, entrepreneur and wellness trailblazer

Dr Marc Cohen has been researching and practicing integrative medicine for more than 30 years. He’s an expert in detoxification health retreats, saunas and hydrothermal wellness. “It’s important to define sweat culture,” he says. “Sweat bathing is not just time spent in the sauna. Going from hot to cold – be it a plunge pool, shower or ice bath – is integral to the practice. Many people divorce the cold from the hot, but medical benefits are linked to both practised together.”

“When you immerse yourself in a hot environment, blood is pushed to the outside of the body to dispel heat. You sweat and breathe faster, surface blood vessels open and the heart works harder,” explains Cohen. “Blood is flowing through relaxed muscles so metabolic waste is flushed away. Cold immersion then forces blood to the inside, through the liver and kidneys, expelling toxins. Hot flushes away the waste; cold expels it. Cold immersion also reduces muscle inflammation, improves circulation and boosts mood through the release of endorphins.”

The effects on bathers, he adds, are deep and wide-ranging: “Our review of the medical literature suggests the most proven clinical benefit of sweat bathing is improvements for people with heart disease. The Global Sauna Survey found one of the biggest changes is better sleep, which amplifies other health benefits. Additionally, the practice of consciously relaxing while the body is stressed

encourages mindfulness and fosters mental wellbeing and resilience.”

Sweat bathing is often a communal, shared experience that transcends generations, cultures and class. “The bonding and human connection that occurs in a sauna ritual has powerful social and psychological benefits,” says Cohen.

To fully reap the benefits, sweat bathing needs to be done frequently – three or more times a week is ideal, and spas can play a vital role in teaching their guests about the subject. “Education is essential to minimise risk and maximise health benefits,” Cohen says. “We need to help bathers tune in to their own body, be aware of their limitations and explore being comfortable with discomfort.”

www.drmarc.co

“Sweat bathing is often a communal, shared experience that transcends generations, cultures and class. ”

Dr Marc Cohen Author and entrepreneur

The power of social sauna and steam

Risto Elomaa, president, International Sauna Association (ISA)

President of the ISA since 2010, Risto Elomaa first experienced a sauna when he was just one month old, with his grandmother. He has been a dedicated promoter of sweat culture throughout his life.

“For spa guests to experience the many benefits of sauna, it’s first important to ensure the sauna is designed and constructed well,” says Elomaa. “This means the löyly (steam) will be good; without a good löyly there is no sauna experience. Infrared cabins cannot offer a similarly fulfilling sweat bathing experience.

“For sauna to work its magic there must

be a stove with stones, heated to between 80˚C and 105˚C, with humidity controlled by pouring water onto the hot stones.”

Elomaa believes that once guests are relaxing in an authentic sauna, the community benefits begin. “Saunas democratise wellness; they are a place of equality – affordable, communal and social,” he says. “Much of modern wellness culture is focused on the individual, but in saunas people gather to collectively experience the wellness benefits of extreme heat, followed often by extreme cold.”

Because saunas are relaxed environments where it’s easy to unwind, people are more likely to engage and just start talking about their common experience. “Saunas are a place to meet, to support one another – this undoubtedly contributes to mental wellbeing and stress relief,” says Elomaa. “In the sauna, everybody there is experiencing the heat, focusing on their breathing; it’s very bonding and has powerful psychological benefits. The communal sauna experience is one you do not forget easily, it’s really special.”

www.saunainternational.net

The Global Wellness Institute’s Hydrothermal Initiative

The GWI’s Hydrothermal Initiative was formed to increase transparency and awareness around the design, build and implementation of all elements of hydrothermal areas. Its Guide to Hydrothermal Spa & Wellness Development Standards, first published in 2014, outlines the complexities of planning, building and operating thermotherapy areas.

Each year, key hydrothermal trend are highlighted. In 2024 these included the renaissance of hydrothermal bathing and the rise of cold-water therapies.

Trends predicted to endure well into 2025 include the rise of community-centric social sauna clubs, which meld the health benefits of contrast therapy with the joy of connection. It is estimated that mixed-use urban destinations featuring communal sauna centres alongside retail spaces and residential units will flourish, as well as self-service wellness amenities, including European-style social bathing circuits. https://globalwellnessinstitute.org/ initiatives/hydrothermal-initiative

From left: ice is used in aufguss to create steam and drama; whisking with leaves increases heat levels and releases therapeutic oils

Training in the art of aufguss

Deborah Carr, founder of Aufguss UK and CEO, Anada Spa and Wellness

A certified sauna master who trained with renowned aufguss expert Lay Pang Ong, Deborah Carr is founder of Aufguss UK and creator of the country’s first Aufguss Championships. She also serves as an international jury member for Aufguss WM.

“Put simply, an aufguss sauna ceremony is an immersive, multi-sensory experience. It blends heat and humidity with aromatherapy, music and movements, all guided by a trained sauna master,” says Carr. “The ritual involves pouring water or ice mixed with essential oils over heated stones; this produces bursts of löyly, which is fanned around using towels, intensifying the heat and humidity. The ceremony can include storytelling, music, breathwork and choreography; it’s a physical and meditative experience.”

Originating in Europe, specifically in German speaking countries, where saunas and bathing rituals have a long history, aufguss can be seen in two parts. “Performance aufguss focuses on creating an artistic, often theatrical, experience and is designed to entertain as much as relax,” says Carr. ‘Wellbeing aufguss is more of a ritual, focused on mindfulness and the therapeutic properties of sweat. Sessions may include guided breathing or sound bowls, offering a serene, meditative journey.”

Carr advises that specific training is undertaken to ensure sauna masters understand the technical, artistic and safety aspects of aufguss. “Once trained, masters can develop custom ceremonies, incorporating

“Aufguss originated in Europe, specifically in German-speaking countries, where saunas and bathing rituals have a long history. The engaging, sensory nature of Aufguss is addictive and keeps clients coming back for more.”

Deborah Carr Founder, Aufguss UK

local ingredients and themes to align with the spa’s ethos,” she adds. “Regular sessions as part of wellness programming not only enhance a spa’s offer but attract existing sauna enthusiasts and newcomers eager to experience something new. The engaging, sensory nature of aufguss is addictive and keeps clients coming back for more.”

With the growing interest in holistic wellness practices, Carr concludes: “It’s no surprise aufguss is reaching new heights of engagement in Europe. It’s uniquely immersive – a real and authentic ritual steeped in tradition as well as a distinctive spa experience.” www.anada.co.uk | www.aufgussuk.co.uk

From

bottom left: renowned aufguss expert Lay Pang Ong; sauna ceremonies blend heat and humidity with aromatherapy, music and movement

Sauna design for ambitious spas

Don Genders, founder and CEO, Design for Leisure

Design for Leisure creates hydrothermal areas that merge the health benefits of traditional sweat bathing with modern design, materials and technology. Its founder and CEO, Don Genders, also chairs the Global Wellness Institute’s Hydrothermal Initiative.

“Saunas are central to any thermotherapy contrast bathing experience. Finnish saunas and their nearby cultural neighbour, Russian banyas, are the hottest thermal experiences a facility can offer,” says Genders. “If you seek to provide best-in-class hydrothermals, a high-quality sauna should be top of the list.”

With the rise in social sauna activities, Genders says spa owners must deliver thermotherapy that satisfies today’s wellness consumer. “Offering aufguss rituals in existing saunas creates an added value proposition but, with the undeniable resurgence of sweat rituals, investing in a vibrant thermotherapy

Useful contacts and events

International Sauna Association (ISA)

A grouping of national sauna societies www.saunainternational.net

Sauna Aid

A multi country initiative, sponsored by the ISA, to provide sauna facilities and supportive services to people facing natural and man-made disasters www.sauna-aid.com

The Sauna Research Institute

An organisation dedicated to initiating studies on hot and cold exposure www.saunastudies.com

Interbad

The international sauna congress, takes place annually in Stuttgart, Germany www.messe-stuttgart.de/interbad/en/

The World Sauna Forum

Spreading the health benefits of authentic sauna experiences, it will be held next in Jyväskylä, Finland, in 2025 www.worldsaunaforum.com

offering makes good business sense.”

There are many factors involved in creating an effective thermal bathing suite. “Personal space is fundamental,” says Genders. “Proper ventilation is also crucial to ensure a continual flow of oxygen and to remove CO₂. And the sauna walls must have a cavity built in to avoid condensation. Light and sound enhance the experience, but ensure speakers are heat-proof and lighting will operate at high temperatures. Little things matter, like door handles on the inside of the sauna, which must be made of material that doesn’t conduct heat.”

Once a thermotherapy investment is made, Genders says businesses can recoup their cost within as little as 36 weeks of being fully operational. For spas looking to make statement thermotherapy investment, event saunas can seat 100 people or more. “The focal point in these is the heater, which must be highly functioning and creatively clad or illuminated. There also needs to be room around it for a sauna master to move freely.” www.designforleisure.com

Becoming a master of ceremony

Robert Heinevetter, aufguss master trainer, CEO and managing director of Aufguss Roots

Robert Heinevetter set up Aufguss Roots in 2012. As well as coaching the sauna masters of the future – up to 650 a year – he advises wellness companies on their sauna rituals. “I’ve been training sauna masters for 12 years, since I fell in love with aufguss myself. I wanted to learn but couldn’t find help to hone my skills,” he says. “Even now, a lot of people doing aufguss simply learn through trial and error.”

Heinevetter is keen to dispel the idea that being a sauna master simply involves waving a towel around: “Towel waving is just a small part of aufguss, less than 30 per cent of the whole ritual, but many masters focus only on waving techniques. Lots learn waving from social media but that doesn’t teach the skills needed for a good overall experience – there is more to the ritual than pouring water onto hot stones and moving a towel in the air.”

The basics of sauna mastery start with how to use the stove to generate the right heat and humidity. Selecting the best essential oils enhances the sauna master’s art of storytelling to create vibrant ceremonies. “It’s an immensely physical, demanding job,” says Heinevetter, “therefore good posture and knowing how to protect oneself is crucial. If a sauna master doesn’t know the basics, they may burn themselves, suffer extreme fatigue and deliver ineffective ceremonies. We always train masters in how to move with the towel, so they don’t lose power and energy.”

Heinevetter warns of the pitfalls in hiring inexperienced performers. “Untrained masters often give guests ice to put on their skin in the cabin but that is bad for the body. The skin is open to remove heat and toxins, but using ice closes the pores so the body can’t regulate its temperature. It’s also vital to spend five minutes cooling gently outside, before cold water immersion. Masters need to understand this; it’s vitally important to be gentle with the body and give it time to readjust.”

https://shop.aufgussroots.de

“It’s vital to teach the aufguss basics first – how to use the stove to generate the right heat and humidity, good posture, the art of storytelling and creating vibrant ceremonies.”

Robert Heinevetter CEO and MD, Aufguss Roots

Making sweat bathing profitable

Cosmin Ciric, wellness director, Therme București in Romania

Wellness director at Therme București for nine years, Cosmin Ciric integrates his knowledge of aromatherapy, herbalism, homeopathy and kinesiology to create holistic wellbeing offerings. He organised SaunaFest 2024, the world’s largest festival dedicated to performance aufguss.

“For spas new to aufguss ceremonies, I advise to begin gradually,” says Ciric. “Embrace the ancient cultural heritage of sweat bathing, root your offerings in simplicity and use the natural elements to create memorable experiences for guests. When introducing sauna activities, leverage familiar concepts like halotherapy and balneology to draw people in, then expand into broader sweat bathing. Thermal offerings should foster joy, friendship, togetherness and community.”

Ciric says that spas can profit from the potential of aufguss by encouraging guests to consider what’s important to them. “Many individuals spend excessively on low-value items that don’t enhance their wellbeing,” he says. “A shift in how people allocate their budgets – prioritising health

and happiness – is needed for spas to cultivate long-term profitability from thermal offerings. Spas must promote the lasting benefits of sweat bathing. Once guests experience the advantages of thermal wellness, they often become eager for more; it’s addictive.”

Accessible pricing is crucial to bringing new people into the experience. “If wellness offerings are exclusively for the privileged, the core concept of wellness is misunderstood,” Ciric explains, acknowledging the need to maximise profitability. “Balancing authenticity with commercial viability can be challenging, as the two often conflict, but it’s essential to maintain a clear distinction.

“Offer untouched, basic experiences that allow for genuine expression. Complement these with commercial rituals that incorporate modern products and scientific insights, to cultivate an appreciation for authentic practices. Ultimately, experiences and memories cannot be commodified, they must be genuinely felt and enjoyed. True wellness is about balance between the traditional and the modern, the personal and the shared.”

www.therme.ro

Competition aufguss

Aufguss competitions are growing in popularity worldwide, increasing awareness, promoting innovation and showcasing the power of performative sauna rituals. These events highlight the artistic and technical skills of aufguss masters as well as encouraging more people to explore the benefits of sauna bathing.

The Aufguss World Championships, organised by Aufguss WM, sees national competitions take place in 16 countries – Austria, Belgium, Czechia, Denmark, Estonia, Germany, Hungary, Italy, Japan, the Netherlands, Norway, Poland, Romania, Slovakia, Switzerland and the UK. These official qualifying rounds lead particpants to the finals, which in 2024 took place at Thermen Bussloo in the Netherlands.

Any Aufguss master who is actively working in a spa or wellness centre can apply to participate. The 2025 World Championships will take place from September 15-21 at Aquardens Terme Verona, the largest thermal park in Italy. www.aquardens.it | www.aufguss-wm.com

From left: a theatrical aufguss ceremony; a blend of water and heat purifies and entertains Image: Ryszard Rak

How sauna rituals can enhance your spa team’s soft skills

Lasse Eriksen, vice-president of Aufguss WM and development manager at Farris Bad, Norway

Lasse Eriksen has travelled the world exploring sauna traditions and practices. He introduced aufguss at Farris Bad after being captivated by the practice in Italy. Under his guidance, the destination spa has become a European hub for experiential sauna rituals.

“Sauna rituals, particularly aufguss, hold a transformative power that extends far beyond relaxation. These rituals create a unique environment that fosters physical, emotional and social healing, offering profound benefits for guests and the spa itself,” says Eriksen.

He believes aufguss offers more than physical detoxification and that it is “an intense fusion of mind, body and spirit, offering guests the opportunity to reconnect with nature and themselves.”

Eriksen explains that the healing provided by sauna rituals comes from their integration of primal elements – fire, water, earth and air. “Heat helps heal the body; the calming atmosphere promotes mental clarity and emotional release; the focus on breath encourages mindfulness. As the steam surrounds the room, it brings participants to a place where they are challenged – physically, emotionally and spiritually,” he says.

But for all it challenges the individual, he believes that togetherness is the most significant aspects of aufguss. “Participants share a communal experience, united in a collective sensory journey that enhances feelings of belonging, reduces isolation and promotes mental wellbeing,” says Eriksen. “The sauna is a transformative space for self-discovery. Since the dawn of time, sweat has been our medicine. In some cultures, these ceremonies are life-transforming experiences that challenge people to confront the fragility of life. Pushed to their resilience limit, people are reminded that life is fragile and must be lived to its fullest. It is this that makes aufguss such a soulful offering.”

Sauna rituals also have the potential to empower and unite spa team members, delivering a firm boost to morale. “Aufguss

“The communal nature of aufguss helps therapists develop empathy and intuition. By observing guests, they gain a better understanding of their needs, enabling treatments to be tailored more effectively.”

is a powerful tool for therapist development. Training in this area enhances communication and people’s overall skill set, resulting in a more knowledgeable, capable spa team,” he says. “Moreover, the communal nature of aufguss helps therapists develop empathy and intuition. By observing guests, they gain a better understanding of their needs, enabling treatments to be tailored more effectively.

“In today’s world, where isolation is often prevalent, sauna rituals bring people together, benefiting therapists and guests alike.” www.farrisbad.no/en

Lasse Eriksen Development manager, Farris Bad

Aufguss Roots

Aufguss Roots’ experienced masters teach the art of aufguss to everyone from beginners to experienced infusion master. It offers approximately 45 courses a year internationally, led by Robert Heinevetter. https://shop.aufgussroots.de

Aufguss.it

The Aufguss.it Training School is a school for aufguss masters that offers basic and advanced courses, as well as personalised courses for spas and wellness centres. www.Aufguss.it

Anada

Anada is a UK spa and wellness brand that offers a full aufguss and sauna master certification programme, led by Deborah Carr. https://anada.co.uk/education-and-courses/

Aufguss saunas and Spa Espana

This Spanish Association runs a one-day introduction to aufguss course, an aufgussmeister basics course and advanced, second-level training. https://aufgussritual.com

British Sauna Society

The Society runs three-day aufguss master qualifications in association with Anada throughout the UK. www.britishsaunasociety.org.uk/events

ToWell

Run by Rob Keijzer, saunamaster at Thermen Bussloo in the Netherlands, ToWell provides basic, advanced and performance aufguss courses in the Netherlands. www.towell.nl Your guide to

This page: the Aufguss WM World Championships at Farris Bad, Norway

ELEMIS

Angela Taylor

The global director of education discusses how technology is changing therapist education and why different learning styles can bring success

Therapist education and training has changed significantly since 2020. We now see blended learning – combining online and in person education – being embraced widely, with people more open to accessible digital methods of learning.

Spa businesses are recognising that helping therapists grow professionally also drives business success, so companies are looking for training programmes that add real value.

The blend of tech and touch now present in treatment menus has increased the demand for advanced education and technical skills to ensure therapists can offer the most up-to-date and effective treatments.

Education is changing rapidly with advances in technology and AI

New technology is helping to enhance accessibility with training that is personalised to each individual’s needs. In addition, education driven by community and peer-to-peer interactions is set to play a major role in transforming the education sector.

Adapting training styles for younger generations is crucial

Self-development and growth are important to younger team members. They want to

our online platforms and incorporating AI to create bespoke pathways as part of a lifelong learning approach.

see opportunities for their future and expect quick access to information. To connect with Millennials and Gen Z, focus on social learning and create opportunities for peer-to-peer education. In an online setting, gamification, micro-learning and online tools are essential. Gen Z are incredibly tech-savvy and thrive on bite-sized content. They appreciate having a variety of information centralised in one easily accessible place, and favour dynamic, interactive learning experiences. Millennials love collaboration and are driven by a sense of community. It’s important to remember that one size doesn’t fit all, which is why having a variety of learning styles is key.

Blended learning

helps

Elemis create a strong sense of community

We are committed to enhancing our social learning opportunities to make our in-person experiences more immersive. We are evolving

In 2024 we launched our E-HUB, an online 24/7 learning platform. In 2025, we will be launching programmes and business-building tools to foster our therapists’ growth and development.

ABOUT THE BRAND

Elemis is committed to creating products that promote healthy skin while positively impacting people and the planet. Its multi-award-winning product formulations are inspired by nature and powered by science. The brand achieved B Corp certification in 2023 and is committed to using business as a force for good, with the ambition of becoming a leader in sustainability within the beauty industry. Elemis products are available in 110 countries. www.elemis.com

Clockwise from left: advanced microcurrent technology in an ELEMIS EXPERT™ facial; the brand provides detailed information about its products; global director of education Angela Taylor; the Elemis Pro-Collagen range

AI: THE FUTURE IS IN OUR HANDS

As the world embraces artificial intelligence, we talk to leading global experts about the opportunities it presents for the spa world and the challenges it creates around data and privacy

Artificial Intelligence (AI) has the power to totally transform the way we live, from how we communicate to how we conduct business. For industries that process and analyse large volumes of data this technology is invaluable, and it can benefit the wellness industry in many ways.

AI can enable businesses to gain a deeper insight into customer behaviour and help to tailor the guest journey in ways unseen in the past. Specifically in the medical wellness market, the use of personalised health data can guide and individualise clinical programmes and also identify predisposition to diseases and illness.

The applications for AI are vast, and we are only just beginning to understand the full spectrum of its use in the spa and wellness industry. AI now influences everything from marketing and design to staffing, operations and even healthcare provision, and it can enable spas to create immersive experiences through the use of digital landscapes, light and generative sound.

However, excitement around the seemingly endless possibilities also comes with many caveats, especially around the use of data, personal privacy and future regulation. For spas, there also needs to be a balance between streamlining guest services and programmes, and ensuring that an element of human experience remains. We talk to leading global experts in the field of AI about how machine learning will impact the spa and wellness market.

High-tech innovations are being incorporated into high-touch spa treatments

How AI is set to revolutionise the hospitality industry

Kate Hancock, founder of Bintana Sa Paraiso, Philippines and the Global AI Council

As an expert in the field of AI – and a board member of the Global Wellness Institute’s AI Initiative

– Kate Hancock believes AI is set to revolutionise the wellness hospitality industry as a whole.

As well as enhancing operational efficiency, she points out that AI empowers wellness hospitality providers to offer hyper-personalised services, which can significantly enhance the guest experience.

“By analysing vast amounts of data, AI can tailor services and amenities to individual preferences,” Hancock says. “For instance, wellness hotels can curate personalised packages based on guests’ health data, past behaviours and preferences. This could include offering specific spa treatments, wellness activities, or dietary plans that align perfectly with a guest’s needs.”

Improving day-to-day efficiency

Hancock believes that AI’s ability to streamline operational processes is another area where we’re likely to see dramatic changes. “From inventory management and staff scheduling to energy control, AI can optimise tasks, reducing operational costs and improving service delivery,” she says. “For example, AI can predict busy times and adjust staffing levels accordingly, ensuring that guests always receive prompt service. This allows hospitality businesses to focus more on enhancing guest interactions rather than getting bogged down with administrative duties.”

Hancock adds that the use of specific software can enhance AI capabilities by making hospitality business management more effective. “A centralised dashboard that brings all critical elements into one view simplifies decision-making and daily management, allowing the team to monitor various aspects of the business efficiently,” she says.

Virtual assistants and chatbots

AI-powered virtual assistants and chatbots have become increasingly popular for managing guest interactions, particularly in wellness hospitality. “I’ve utilised chatbots

“From inventory management and staff scheduling to energy control, AI can optimise tasks, reducing operational costs and improving service delivery.”

Kate Hancock Founder, Bintana Sa Paraiso and Global

AI Council

since 2018 at Bintana Sa Paraiso, my boutique hotel on Camiguin Island in the Philippines, to handle the massive influx of inquiries on our Facebook page,” she says. “This technology has been invaluable in avoiding delays in communication and ensuring that potential guests receive timely responses.

“The use of chatbots, combined with virtual assistants, has streamlined our sales process, allowing us to close sales efficiently and allocate staff to more critical tasks.”

www.globalcouncil.ai

AI innovations can allow spa teams to focus more on the guest experience

Spas must support their staff to keep up with the pace of change

Andrew Gibson, founder, Andrew Gibson Advisory LLC

Having worked in global roles with Six Senses, Mandarin Oriental and Accor during his career, Andrew Gibson brings a wealth of consultancy experience to the industry. He believes society will experience a paradigm shift in the way we live thanks to AI. “Acceptance of AI and virtual reality in hospitality is already present,” he says, “for example in the automation functions of guest room entry, virtual hosts, and automated check in.”

He notes that with the right data and intuitive analysis, AI will be able to ensure a personalised experience for every guest. “Preferences for therapist, time of day, type of treatment, oils, scent, lighting will all be prepared,” he says. However, while this will satisfy many guests, Gibson notes that “it could also be incredibly annoying if you want to try something out of your usual habits and practices.”

What is AI?

Artificial Intelligence encompasses a range of technologies from computer science, data analytics, and statistics to hardware, software engineering, linguistics, and neuroscience. It relies heavily on machine learning and deep learning methods.

AI’s applications are wide-ranging, including data analytics, forecasting, object categorisation, natural language processing, and personalised recommendations.

In business, AI focuses on using these technologies for predictive analytics, data retrieval, and intelligent decision-making. By leveraging advanced algorithms, AI enhances various operations, offering powerful tools for improving efficiency and gaining insights across diverse sectors.

Concerns around data

Gibson also warns of the potential dangers of AI relating to data privacy. “The pace of change and use of algorithms in every internet interaction presents a complex dilemma for law makers,” he says. “This will require small, and family-run companies to be careful in the application of any AI-facilitated services. Big organisations will have a legal team to support spa and wellness managers and ensure that any use of AI has been legally scrutinised and checked before implementation.

“I have already experienced one spa with face-recognition entrance, all treatments and services made available through online apps, and face recognition entry to treatment areas with rooms set up to your preferences.”

Future forward

Gibson believes that in the future spa and wellness providers will be able to create new experiences for their guests. “Massage is one example where the latest versions are noticeably robotic, but as AI gathers data and the machines become more sophisticated and adapt to individual requirements, it is likely to become a feature in many spas,” he says.

“I embrace the addition of AI but I do not want it to replace the natural methods of enjoying a treatment with a good therapist, which transfers energy between two people, or the ability to enjoy nature wherever possible.” www.linkedin.com/in/andrewgibson2

Training AI to support health and psychological wellbeing

Dr Emily Corrigan-Kavanagh, Surrey Future Fellow in Designing AI for Home Wellbeing, Surrey Institute for People-Centred AI (PAI) at the University of Surrey, UK

An experienced design researcher and academic, Dr Emily Corrigan-Kavanagh has a special interest in designing people-centred artificial intelligence for wellbeing. “AI can support physical health by powering smart devices, such as watches and even mattresses, which track health markers like blood pressure, heart rate, sleep and exercise,” she says. “It can also make personalised suggestions for improved health outcomes such as better sleep and lower blood pressure.”

Sleep support

Corrigan-Kavanagh notes that AI sensors can track our circadian rhythms and gather data to inform sleep-related interventions, such as staying awake for a little longer, spending more time in daylight or changing lighting in homes to reduce cognitive decline as we age.

“Using a network of internet-enabled devices supported by AI algorithms, AI can provide remote health monitoring for people suffering from a range of chronic conditions, to alert healthcare professionals to potential issues before they become serious,” she says. “By analysing large databases of medical information, AI is also being trained and used to detect and diagnose diseases rapidly as well as assist medical professionals in making treatment decisions.”

In relation to psychological wellbeing, she

highlights that AI can and is being used to treat depression, anxiety and stress, often with the support of AI-powered mindfulness and mediation apps.

“In psychological diagnosis, AI systems can identify suspected cases of depression by recognising and highlighting instances of speech or text that indicate signs of depression. This can subsequently prompt further review by a psychology professional,” says Corrigan-Kavanagh.

Addressing anxiety and depression

The applications for AI are seemingly endless. “AI-supported motion sensors can also detect behavioural signs of anxiety. For mental health support, AI chatbots can offer initial counselling and provide mental health resources when psychology professionals are not available,” explains Corrigan-Kavanagh.

She also spotlights its role in art and music. “AI is also being used to generate artworks from text descriptions, allowing individuals to express themselves without the need to use traditional art materials. In music therapy, AI can also predict the therapeutic benefits of certain songs for different types of individuals, and can accurately classify songs into different emotional categories.”

www.surrey.ac.uk/artificial-intelligence/ research/health-and-wellbeing

Algorithims can be used to monitor wellness beyond the spa environment

Streamlining the guest journey with AI-supported technology

Roger Sholanki, vice-president, business development, Agilysys

The entrepreneur, CEO and founder of Book4Time, Roger Sholanki knows much about AI and its use in booking software. He believes AI-influenced spa software can enhance business management operations, especially by optimising the booking process.

“AI can streamline the booking experience by offering personalised recommendations based on client preferences and historical data,” he says. “By analysing patterns, AI can suggest ideal time slots, services and therapists, increasing booking efficiency and also customer satisfaction.

Analysis to provide assistance

One of the most successful techniques is the use of AI-powered chatbots and virtual assistants to provide instant responses to customer enquiries, assist with booking services, and even offer tailored promotions. “By using natural language processing, chatbots can understand and respond to customer queries in a conversational manner, making the booking process user-friendly and accessible 24/7,” says Sholanki.

AI can also be useful for spa businesses in optimising dynamic pricing models to make your offering more appealing to potential guests. “By analysing real-time data on demand, availability and customer behaviour, AI algorithms can adjust prices to maximise revenue while offering clients the best possible deals, reflecting demand without manual intervention,” he says.

Data and privacy

When incorporating AI elements into their websites and operations, businesses should ensure guests are protected. “Ensuring data privacy and security is paramount,” says Sholanki. “AI systems often rely on large amounts of personal data, such as guest preferences, health information and booking history, so it’s crucial that spas implement robust data protection measures. These include complying with global data protection regulations and adopting advanced encryption methods to safeguard sensitive information.”

Sholanki warns that AI tools should complement existing website infrastructures without causing disruptions. “Another critical consideration is maintaining the human touch,” he adds. “While AI can enhance efficiency, it’s important that customers don’t feel like they are interacting solely with machines.”

www.agilysys.com

“Maintaining the human touch is a critical consideration. While AI can enhance efficiency, it’s important that customers don’t feel like they are interacting solely with machines.”

Roger Sholanki Vice-president, business development,

Agilysys

The role of AI in early detection and the prevention of disease

Poonacha Machaiah, CEO, Chopra Foundation

Dedicated to improving health and wellbeing, entrepreneur and CEO of the Chopra Foundation,

Poonacha Machaiah, says AI is revolutionising healthcare through early detection and personalised prevention strategies.

“In the realm of early detection, AI algorithms are demonstrating remarkable capabilities in analysing medical images such as X-rays, MRIs, and CT scans. These AI models can identify malignant tumors and other health issues with high accuracy, often surpassing human radiologists in reducing false positives and negatives,” he says.

“AI-powered predictive analytics can leverage vast amounts of patient data to identify subtle patterns and risk factors, potentially predicting the onset of diseases years before clinical diagnosis.”

Machaiah highlights how the integration of AI with wearable devices and remote monitoring solutions enables continuous tracking of health indicators in real-time. “This constant stream of data allows for rapid detection of anomalies or concerning trends, facilitating earlier interventions and preventive measures,” he says.

Cognitive decline and brain health

AI is revolutionising the early detection and prevention for neurological conditions such as Parkinson’s disease and Alzheimer’s. “For Parkinson’s, AI-enhanced blood tests can detect the disease up to seven years before symptoms emerge with 79 per cent accuracy,” says Machaiah. “AI algorithms can analyse speech patterns and nocturnal breathing signals to identify early signs of Parkinson’s with impressive results, also being able to track its progression.”

Machaiah believes AI is making significant strides through various approaches to cognitive decline. “AI-driven tools can analyse brain imaging scans to detect subtle patterns indicative of neurodegenerative diseases. Advanced natural language processing algorithms can identify early signs of cognitive decline through speech analysis,” he explains.

“AI-driven, multi-sensory environments foster deeper relaxation and wellbeing while allowing therapists to focus on hands-on care.”

AI-led preventative healthcare

Preventative healthcare plans can also leverage AI to transform proactive health management. “A plan can utilise AI algorithms for personalised risk assessments, early detection screening and continuous health monitoring through wearable devices,” says Machaiah. “These systems generate predictive health alerts and tailored lifestyle recommendations, medication management and mental health support.”

Plans should include personalised health education and coordinated healthcare provision. “AI-powered learning platforms deliver customised health data, while intelligent systems facilitate seamless communication between medical professionals and manage preventative care scheduling,” Machaiah says. www.choprafoundation.org

Tom Middleton Co-founder, White Mirror

Creating immersive wellness experiences with AI at their core

Tom Middleton, co-founder, White Mirror

An award-winning designer of sensory spaces, Tom Middleton’s work with White Mirror co-founder Ramy Elnagar is found in Surrenne Spa, UK and Thermengruppe Josef Wund in Germany.

For Middleton, creating immersive wellness experiences with AI requires a mix of technology, nature-inspired thinking, and empathetic design. “AI can transform spa environments into dynamic, sensory-driven spaces that not only enhance relaxation but promote long-term wellbeing,” he says. “AI can incorporate biophilic principles, connecting guests to nature by adjusting elements like light, sound, and scent in real time. Spatial audio can mimic nature sounds while lighting follows natural rhythms, creating a calming ambience.”

At the core of AI in wellness is empathetic design, where AI systems learn from guest data – such as heart rate or mood – to personalise treatments. “These systems

How AI chatbots can streamline the pre-arrival process for spas

Anni Hood, founder and CEO, Well Intelligence

“Chatbots can improve guest pre-arrival inquiries by offering 24/7 assistance. They can handle frequently asked questions on availability, pricing, cancellation policies and accommodation.

“Integrated with spa booking systems, chatbots can provide real-time availability updates and facilitate reservations without human intervention. Additionally, they can personalise the experience by recalling previous interactions and guest history. This form of digital automation can reduce response times and free up your team to focus on more complex guest inquiries.

“In parallel, a word of caution; chatbot integration is extremely appealing from an efficiency perspective, but care must be taken to balance engagement with intentional human connection, or risk being a turn off to prospective guests.” www.wellintellect.com

automatically adjust therapies such as vibroacoustics, temperature and scent delivery to create deeply supportive, human-centred experiences,” Middleton notes.

Elevating the guest experience

By adjusting lighting, sound and temperature based on biometric feedback, spa spaces can enhance relaxation and healing. “The ability to personalise every aspect of the experience offers unprecedented levels of guest care,” says Middleton. “AI-driven, multi-sensory environments deliver personalised treatments that foster deeper relaxation and wellbeing while optimising operational efficiency, allowing therapists to focus on hands-on care.”

The human aspect is a crucial point for spa success, says Middleton. “While AI enhances personalisation, it’s crucial to maintain the human touch that defines spa experiences. Technology should support, not replace, the empathetic care provided by therapists.” www.whitemirror.studio

Streamlining the guest journey with technology-adjacent rituals

Adam Mogelonsky, co-founder, Hotel Mogel Consulting

Specialising in hotel technology and marketing while working with global hotels and spas, Adam Mogelonsky is an expert on technology-adjacent therapies in the spa and wellness industry.

“Where human contact is central to guest satisfaction, it’s not that automation will supplant practitioners but that these contemporary tools will offset the undesirable, repetitive tasks to augment the experience,” says Mogelonsky.

He feels that hoteliers and managers shouldn’t necessarily look to how AI can boost the guest journey, but rather focus on the experience of their own teams, which he terms the software’s ‘end users’.

Mogelonsky spotlights the Thermal Body Mapping and Massage at ultra-luxury Hawaiian hotel, Sensei Lanai, a Four Seasons Resort, which uses sensors to detect sources of bodily tension for the therapist to then interpret during the treatment. “It’s high-tech, but the core reason for why it’s so beloved by guests will always be the practitioner’s dedication to personalised care,” he explains.

Mogelonsky believes that the most common applications for AI in spas will be ‘workhorse’ tools that can reduce administrative tasks so that each end user – receptionists, managers and therapists – can devote even more of their time and energy to delivering exceptional experiences for their clients.

Machine-based learning

Mogelonsky offers three applications within the AI landscape for businesses to consider adopting based on either machine learning (ML) or large language models (LLMs).

“Generative AI (genAI) and generative pre-trained transformers (GPTs) are tools built on LLMs, which have been receiving much of the hype over the past two years,” he explains. “An easy use case is ‘summarisation’ wherein a genAI tool might process all the details known about a guest and produce three immediately actionable insights for spa personnel.”

He adds: “Often fuelled by an underlying engine of AI-driven automation, customer data

“As we embrace AI-driven systems, we must address key concerns around data privacy, bias, and maintaining the personal touch that defines wellness.”

Andy Hall CEO, RewardTrek Technologies

platforms (CDPs) are becoming critical for a hotel’s tech architecture due to their ability to connect siloed data then merge it together for a complete profile on the guest’s preferences and for segmented marketing.”

Multivariate (A/B) testing, he adds, presents customers with different options then uses the observed responses to create business models. “For example, upselling platforms can send out a spa newsletter to incoming guests two days out from arrival or one week out, and then measure which of these two resulted in more bookings to inform future promotions.” www.hotelmogel.com

Protecting privacy and ensuring best practice for your business

Andy Hall, CEO, RewardTrek Technologies and chair, Global Wellness Institute AI Initiative

As the chair of the Global Wellness Institute’s AI Initiative and CEO of RewardTrek Technology, Andy Hall focuses on integrating wellness solutions and AI into sustainable businesses.

Acknowledging that AI is transforming the spa and wellness industry, he believes it must be approached with a degree of caution. “As we embrace AI-driven systems, we must address key concerns around data privacy, bias and maintaining the personal touch that defines wellness,” he says.

Key AI applications for streamlining business

ChatGPT

A generative artificial intelligence chatbot developed by OpenAI and one of the most recognisable tools for providing detailed response to specific prompts www.chatgpt.com

Gemini

Gemini integrates cutting-edge AI to deliver highly personalised search results and recommendations with idea generation and task management functions https://gemini.google.com

Google Assistant

Google Assistant is a virtual assistant software application developed by Google that is primarily used on home and workplace computers and mobile devices https://assistant.google.com

Microsoft Copilot

Provides AI enhanced productivity and creativity support designed to inform, entertain and inspire https://copilot.microsoft.com

Read AI

Can make meetings, emails and messages more efficient with AI-generated summaries, transcripts, playback and highlights www.read.ai

There are many challenges, especially around data privacy. “AI systems collect and analyse sensitive data, including health information. This requires spas to comply with privacy regulations such as GDPR in the UK, CCPA in the US, and Australia’s Privacy Act. Failing to protect this data may result in legal and reputational damage. Businesses must invest in secure data ecosystems to safeguard information and ensure compliance,” he says. It’s also worth remembering that there is bias in AI. “AI systems can perpetuate biases if trained on incomplete or non-diverse data sets. This can result in unequal treatment recommendations, which is problematic in a health-focused industry,” he says.

Hall also cautions against the over-reliance

on AI. “While it boosts efficiency, it should not replace the human touch, which is crucial in wellness. Spas that over-automate risk losing the empathy and care that define exceptional guest experiences. AI should enhance, not replace, human interaction,” he says.

How businesses can protect themselves

Securing data with best practices is key. “Spas must ensure that personal data is stored securely with encrypted systems and regular audits. Adhering to global privacy laws is crucial to maintaining trust and protecting sensitive guest information,” Hall says. He adds that there should be an ethical approach, “AI systems should be trained on diverse datasets and regularly audited for bias.”

Involving wellness experts in AI development helps ensure the systems align with the industry’s needs and ethics. Hall offers some final thoughts on how individual businesses can protect themselves.

“Ensure there is informed consent where guests should have clear, transparent information about how their data is collected and used, with options to opt out of non-essential data sharing,” he says. “Guests should also be able to manage or delete their data, empowering them to control their privacy.” www.rewardtrek.app

AI organisations and associations

Alan Turing Institute

The United Kingdom’s national institute for data science and artificial intelligence, founded in 2015 www.turing.ac.uk

European Association for Artificial Intelligence

The representative body for the European artificial intelligence community www.eurai.org

Global Wellness Institute AI Initiative

The panel’s mission is to enlighten the wellness industry about the transformative possibilities of artificial intelligence and blockchain technology www.globalwellnessinstitute.org/ ai-initiative

Information Commissioner’s Office (ICO) Guidance on the use of AI and data. Practical information about data protection and information rights www.ico.org.uk

Open AI

OpenAI is an American artificial intelligence research organisation founded in 2015 and seen as a leading operator in this sector www.openai.com

Partnership on AI Partnership on Artificial Intelligence to Benefit People and Society is a nonprofit coalition committed to the responsible use of artificial intelligence www.partnershiponai.org

GHARIENI GROUP

Sammy Gharieni

The CEO and founder of Gharieni Group and Metawell on how touchless technologies are redefining wellness as part of evidence-based treatments

The advent of touchless wellness technologies is a shift in the industry that’s come to the forefront in the last two years and is here to stay. Technology is uniting with human touch to shape the future of wellness offerings. The design of future spa and wellness services will seamlessly integrate touchless technologies and digital environments to meet growing demand for these experiences.

This will continue to drive the current proliferation of hybrid wellness experiences, whereby human touch is facilitated by tech to accelerate and amplify the integrated guest journey in harmonious co-existence.

Touchless wellness will help to deepen the spa guest journey

We will start to see more self-directed spa and wellness experiences, but it’s up to us to create meaningful self-guided journeys. Treatments should help people understand the benefits of their experience while at the same time making that experience evocative, innovative and engaging.

Some people say that touchless experiences are exactly what spas should be avoiding, but it’s not a question of choosing one or the other exclusively; it is about having options and creating a space for both.

Expect more outside-of-the-box experiences from Metawell in 2025

All industries are affected by the increase in demand for tech

That is a train that’s already left the station. I am more concerned with how we integrate touch and touchless experiences seamlessly and for the ultimate long-term wellness of our guests. Integration will create new opportunities for innovative therapist-led treatment experiences, where tech deepens and extends the benefits.

The consumer is changing and spas must evolve to keep pace

Make no assumptions about what people want. Brands must really get to know who their clients are – visit operators to establish what they want and what their guests want. This is part of what I do all the time when I travel. As brands in wellness, we must read the pulse of what people desire.

We’re working on even more advanced technologies and as wellness categories are blending this will mean more collaborations. It’s all about the guests’ experience.

ABOUT THE BRAND

Metawell is where innovation meets tradition. The Gharieni Group’s mind and body technologies brand blends sound, vibration, light, touch and water into evidence-based treatments. From beds to loungers, Metawell offers immersive, easy-to-integrate solutions for spas. Operators gain unique experiences, added value and enhanced revenue potential, aligning seamlessly with diverse business models while elevating wellness offerings. https://metawell.io

Clockwise from left: the MLX Quartz at Cartesiano Boutique & Wellness Hotel, Mexico; RLX Satori Wellness Loungers with PLT devices at the Elemis store, London; CEO and founder Sammy Gharieni; Welnamis by Metawell

DISCOVER THE WHOLE RANGE OF QUALITY WELLNESS AND SPA EQUIPMENT

HOW DATA CAN DRIVE SUCCESS

To gain a competitive advantage, spa businesses must seek out and understand the data available to them. We spotlight two sector-leading reports by RLA Global and the Global Wellness Institute

Wellbeing has become a driving force in business, society and leadership, and is set to further disrupt all sectors in the coming year. The health sector, corporates and increasingly even governments are placing greater emphasis on preventative health and lifestyle choices, while consumers are seeking greater control over their wellbeing – and expecting spas to step up and offer new, effective solutions. Set against this backdrop, the industry is poised to achieve transformational momentum in 2025.

The spa and wellness operators taking the lead in this burgeoning wellness landscape will be those focusing on a data-driven culture, driving differentiation with insights from global trend predictions and international data reporting. The key to gaining a competitive edge is a clear understanding of revenue drivers, occupancy and the state of the wellness market globally. There is strength in numbers – data helps our industry to evaluate what has been and predict what’s to come, as well as to understand consumers’ key drivers and motivations.

We delve into two sector-leading reports, from RLA Global and the Global Wellness Institute (GWI), analysing what the numbers mean for spa businesses and their future planning – not just for tomorrow, but for the coming decade.

Hubertus Mountain Refugio Allgäu, Germany

IMAGE: Manuel Kottersteger

RLA Global’s mid-year Wellness Real Estate Report 2024

We ask Roger Allen, CEO of RLA Global, how wellness contributes to hotel revenue and operating costs, and what effect it has on overall profits

A comprehensive comparison of wellness data from more than 11,000 hotels worldwide, RLA Global’s mid-year Wellness Real Estate Report offers insights into how wellness influences revenue, operational costs, F&B performance, overall margins and profits.

Released in November 2024, the report compares the year-to-date figures with the same period in 2023, to outline how hotels with different wellness offerings performed across all segments of hospitality.

Wellness impacts hotel performance “Wellness real estate is experiencing rapid growth,” says Roger Allen, CEO at RLA Global. “The market boomed from $225bn (£178bn/€215bn) in 2019 to $438bn in 2023, with projections indicating it will reach approximately $913bn by 2028, an impressive annual growth rate of about 15.8 per cent.

“While wellness offerings have a limited impact on overall hotel occupancy (TRevPOR)

Impact

– both major wellness properties and those without wellness amenities average 66 per cent occupancy as of June 2024 – there are notable differences in Average Daily Rate (ADR) and Total Revenue per Available Room (TRevPAR) among hotels with varying levels of wellness.

“Properties with major wellness amenities have 63 per cent higher TRevPAR than minor wellness properties,” says Allen. “This indicates that substantial wellness offerings can really boost overall revenue. A 13 per cent higher ADR for major wellness properties suggests guests are willing to pay a premium for extensive wellness amenities, but the impact on room rates is less pronounced.”

When compared to properties with no wellness offer, those with minor amenities have 28 per cent higher TRevPAR. “This demonstrates that even modest wellness offerings can substantially increase total revenue,” says Allen. “The relatively small difference (11 per cent) in ADR between minor wellness and no wellness properties is interesting, suggesting basic wellness amenities have a more significant impact on ancillary revenue streams than on room rates.

of wellness on hotel pricing and revenue generation

Impact of wellness on profitability (GOPPAR) at property level

“Interestingly, properties without wellness amenities have seen a 24 per cent increase in TRevPAR. In contrast, major wellness properties have maintained stable TRevPAR. This suggests that, while occupancy rates may be similar, the financial benefits can significantly differ based on the level of wellness integration.”

Performance trends and profitability

The data implies that wellness drives revenue more through increased spending on services and amenities than through higher room rates. “This could indicate that hotels might benefit from marketing their wellness offerings as

value-added services, rather than using them to justify higher room rates,” says Allen. Hotels with significant wellness offerings appeared to achieve higher Gross Operating Profit per Available Room (GOPPAR) in the year to June 2024 compared to those with minor or no wellness amenities, showing higher GOPPAR by 22 per cent and 39 per cent, respectively. Major wellness properties exhibit notably lower profit conversion percentages, primarily due to payroll costs – 51 per cent compared to 64 per cent profit conversion for major wellness hotels.

“When contemplating investments in wellness, it’s crucial to recognise that higher profit conversion does not automatically lead to increased cash returns,” says Allen. “Careful planning is essential in wellness operations to prevent overdevelopment and ultimately achieve higher returns.”

Global Wellness Institute’s Global Wellness Economy Monitor Report 2024

Katherine Johnston, senior researcher at the GWI, details the current and predicted future value of the global wellness economy and the expanding reach of wellness

In November 2024, the GWI revealed that the global wellness economy had reached 5.9 per cent annual growth and was worth 26 per cent more than it was pre-pandemic – $6.3 trillion (£4.9 trillion/€6.1 trillion). This was up from $4.6 trillion in 2020. The Global Wellness Economy Monitor 2024 forecast this to hit $9 trillion by 2028.

“The wellness industry is now roughly four times larger than the global pharmaceutical industry ($1.6 trillion) and nearly 60 per cent as big as all consumer health expenditures ($10.6 trillion),” says Katherine Johnston, senior researcher at the GWI. “The wellness economy continues to march on, despite a decline in global wellbeing on many fronts. In a world full of uncertainty and divisiveness, wellness has become a universal value.”

Expanding the reach of wellness

Wellness continues to expand its share of the overall economy, now representing more than 6 per cent of global GDP. This is up from 5.75 per cent in 2019. Growth has been seen in wellness markets across every global region between 2019-2023, with North America, Europe and Middle East-North Africa the biggest growth regions.

The largest regional wellness markets, which together account for more than 90 per cent of the entire global wellness economy, are: North America ($2.16 trillion); Asia-Pacific ($1.88 trillion; and Europe ($1.65 trillion).

The wellness decade

“The years between 2013 and 2023 could be dubbed the ‘wellness decade’, as this is when consumer interest and the need for wellness became an explosive and permanent shift,” says Johnston. “Over that decade the market grew by 6.5 per cent annually.”

Size and recovery of the wellness economy by region: 2019 versus 2023

As trends fuelling the wellness economy, such as ageing populations and increases in chronic disease, continue to accelerate, the GWI predicts the industry will grow 7.3 per cent annually from 2023 to 2028. In four years, it is forecast to represent 6.8 per cent of global GDP.

Wellness sector growth

The wellness sectors with the most powerful annual growth rates from 2022 to 2023 were: wellness tourism (30.3 per cent); spas (29.3 per cent); and thermal/mineral springs (28.7 per cent). Wellness real estate grew 13.4 per cent and now stands at 195 per cent

Global spa market size and growth projections

Spa properties by region: 2019-2023

of its 2019 level. It has had the most powerful annual growth rate of all the sectors since before the pandemic. Nine of the 11 wellness sectors now have market sizes that exceed their 2019 levels.

“The GWI predicts that the wellness real estate and mental wellness markets will roughly double by 2028 when, for the first time, five wellness markets will surpass $1 trillion in market size,” says Johnston. “Wellness tourism and thermal and mineral springs are also projected growth leaders between now and 2028.”

Spa industry market growth

The spa industry remains buoyant with a global pipeline of development that has been growing every year. In 2023, there were an estimated 191,348 spas globally, generating $136.8 billion in revenues.

The pandemic presented many challenges to the industry and spa operators were particularly susceptible to travel restrictions, lockdowns and local government orders to close. This led to a 38.2 per cent drop in revenues and a loss of over 4,700 businesses in 2020. As tourism and travel restarted, the sector began to recover during 2021 and 2022, with revenue growth rates improving year on year since 2020.

The Global Wellness Institute notes that in 2023, global industry revenues fully recovered from the Covid-era and were at 118 per cent

of their 2019 levels. Focusing on the various regions, spa markets across all six have also fully recovered and exceed their pre-pandemic/2019 levels.

The GWI’s researchers predict robust growth in the global spa market over the next five years, with industry revenues estimated to grow to $184.3 billion in 2028.

Europe, Asia-Pacific and North America are home to the greatest concentration of spas with the top five countries (United States, China, Germany, France, Japan) accounting for 45 per cent of global revenues in 2023. The top 20 countries in the report represent 73 per cent of the global market. Europe has the largest regional spa market, in terms of both revenues ($49.7 billion in 2023) and the number of spas (65,385).

A continued focus on mental wellness

Provision for enhanced mental wellness is one of the few sectors explored in the GWI report that has continued a steady upward growth trajectory over the last five years. This is a result of consumers seeking out products, services and solutions to help them cope with the growing stresses of daily life.

“We estimate that mental wellness spending reached $232.6 billion globally in 2023 and we predict that this sector will continue to grow at a strong pace of 12.2 per cent annually to an estimated $414 billion in 2028,” says Johnston.

Mental wellness global market: size and growth projections

The GWI includes four subsectors in the mental wellness market:

1) Senses, spaces and sleep

The largest segment, representing 40 per cent of the market

2) Nutraceuticals and botanicals

Strong growth categories since 2019 include cannabis (27.6 per cent annual growth) and functional foods and beverages (11.1 per cent annual growth)

3) Self-improvement

This sector recovered rapidly after 2020 and has grown by 7.2 per cent annually

4) Meditation and mindfulness

Interest in meditation has boomed since the beginning of the pandemic

Size of the total wellness economy

The Global Wellness Institute’s Global Wellness Economy Monitor Report provides new market sizes, recent growth rates and projections to 2028 for all 11 wellness sectors. The analysis is based on extensive primary and secondary research conducted from January to September 2024.

Contributor contacts

RLA Global www.rlaglobal.com

Download the full 2024 Wellness Real Estate report here www.rlaglobal.com/en/download/ form/2024%20Wellness%20 Real%20Estate%20Report_RLA% 20Global

Global Wellness Institute www.globalwellnessinstitute.org

Download the full 2024 Global Wellness Economy Monitor here www.globalwellnessinstitute.org/ industry-research/2024-globalwellness-economy-monitor

CLINIQUE LA PRAIRIE

Simone Gibertoni

The CEO and passionate advocate for longevity and preventative health care explains how to engage a new audience of wellness seekers

Clinique La Prairie is a world-renowned medical-wellness destination renowned for delivering the most progressive health and wellness programmes in a luxury setting. With an ongoing programme of scientific research, all programmes are based on the CLP Longevity Method using a holistic approach to health and wellbeing based on medical, nutrition, movement and wellbeing.

We need to encourage wellness seekers to be longevity enthusiasts

Wellness seekers are individuals interested in the lifestyle benefits of wellbeing activities

such as visiting a spa, travelling to a wellness destination or attending a yoga/spa retreat. Longevity enthusiasts are on a deeper journey to explore the ageing process; looking at health span and life span through more experimental and science-led treatments that incorporate aspects such as biotechnology and biogenetic testing.

Addressing guests’ objectives leads to long-term wellbeing

At Clinique La Prairie our approach delivers results aligned with each programme’s objectives, including enhanced cognitive

We must remember the importance of the human connection

performance and boosted immune systems. Our services also foster lasting improvements in health, metabolism and mind balance, all aimed at supporting longevity.

Hyper personalisation will be a key trend for the

future

This movement fuels Clinique La Prairie’s commitment to longevity and its dedication to offering pioneering health solutions to its guests. I foresee precision medicine and advanced diagnostics allowing for highly individualised longevity treatments precisely tailored to each person’s unique biology. We know that true longevity embraces a holistic vision of its many components. Advanced testing and diagnostics including genetics, epigenetics, blood markers and lifestyle assessments are the starting point for personalised plans tailored to health profiles, individual concerns and medical histories.

While technology will be integral to longevity in the near future, there is an even stronger emphasis on human connection. This includes personalised guidance and empathetic support to motivate and empower clients on their longevity journey.

ABOUT THE BRAND

Iconic Swiss brand Clinique La Prairie is one of the world’s most exclusive clinics. For over 90 years, it has led the field in research and treatments for better ageing, rejuvenation, health and beauty. The ambitious company aims to have 50 properties worldwide, including 40 Longevity Hubs in major cities. Projects include the first Clinique La Prairie Health Resort in Anji, China, and forthcoming openings in Saudi Arabia and Thailand. www.cliniquelaprairie.com

Clockwise from left: Clinique La Prairie combines touch and technology; the pool at Clinique La Prairie; Simone Gibertoni, CEO; the award-winning longevity destination

REIMAGINING THE WELLNESS TRAVEL MAP

Spearheaded by Emlyn Brown, global senior vice-president of well-being strategy, design and development, Accor’s 2025 Wellness Travel Trends report underscores a shift from passing fads to authentic, evidence-based practices

Accor’s annual Wellness Travel Trends report has become a barometer for spa professionals who are looking to meet their guests’ ever-evolving wants and needs. A leader in luxury hospitality, Accor predicts the transformative trends set to shape the dynamic wellness industry in the year ahead. The 2025 report is a collection of insights that forecast the future of spa and wellness, guiding the industry in its planning of experiences and approaches.

“2025 is shaping up to be a year of meaningful change,” says Emlyn Brown, Accor’s global senior vice-president of well-being strategy, design and development. “Wellness will become more grounded in science and authenticity. People have realised that the path to true holistic health and wellbeing is through informed choices, sustainable habits and a focus on the whole self.

“As wellness in 2025 takes shape, the industry will shift away from quick fixes and influencer-led crazes to more authentic, science-backed approaches that prioritise whole body health, supported by technology and AI. It’s an exciting time – the confluence of back-to-basics values and advanced technology will create more possibilities than ever for spas.”

Moving beyond the hype

Accor predicts that, in an era of heightened wellbeing consciousness, consumers will move away from unverified biohacking information on social media and towards dependable, evidence-based health advice.

Studies reveal that only 2 per cent of online nutrition content is accurate, underscoring the growing desire for professional advice over fads and gimmicks. “This shift reflects a mounting demand for authenticity; for fundamentals over fads,” says Brown. “At Accor, we’ll be focusing on science-backed practices that contribute to genuine wellbeing ahead of quick fixes.”

Delivering

wellness, your way

“Personalised health experiences and customisation are reshaping wellness,” says Brown. “Advances in AI and wearable technology are making hyper-personalised wellness plans, real-time fitness adjustments and tailored nutrition insights widely accessible – 82 per cent of consumers now express a preference for bespoke health solutions.”

Gatorade’s Gx Sweat Patch, which measures hydration levels for athletes, exemplifies the

potential of personalised wellness. Hotels are adopting this trend by offering bespoke wellness programmes and spa treatments tailored to each guest’s unique needs.

Offering a cognitive boost

“With increased life expectancy, longevity has become a key focus in wellness,” Brown says. “Long-term health now means nurturing the brain as much as the body and holistic wellness has a bigger role in cognitive health.”

Responding to this demand, the wellness market is introducing brain supplements,

Clockwise from below: wearable technology is transforming fitness and nutrition; brainwave programmes can boost mental clarity; back to basics at Raffles Maldives Meradhoo Resort; wellness beverages are replacing alcoholic drinks

nootropic drinks and brainwave programmes designed to boost memory, mental clarity and cognitive function.

Rediscovering the fundamentals

Brown anticipates a return to simplicity in wellness, with consumers opting for core practices in movement, nutrition and stress management. This accessible, back-to-basics approach reflects the growing democratisation of wellness, with nature-based activities like walking, sauna therapy and open-water swimming surging in popularity.

Accor’s Purist Retreat and Spa at Cures Marines Hotel & Spa Trouville MGallery, France embodies this approach, offering activities such as Nordic walking and beach yoga that connect guests to nature and support sustainable wellness practices.

Adding functionality to F&B

As alcohol consumption continues to decline globally, particularly among Gen Z, functional wellness beverages will increasingly take centre stage. Infused with health supplements such as adaptogens, collagen, magnesium and immune-boosting herbs, these drinks provide consumers with balanced energy boosts without the side effects of alcohol.

“This trend is especially appealing to the growing number of consumers seeking healthy socialisation options that also support their wellbeing,” says Brown.

Athletic wellness escapes

Wellness travel is set to evolve further beyond passive relaxation and quiet contemplation to include active, athletic experiences that prioritise both health and adventure in 2025.

“Wellness retreats will focus on outdoor challenges such as cycling scenic routes like France’s Route 14 Tour de France, honing skills at elite soccer academies or training at HYROX camps,” says Brown. “These transformational experiences will be led by experts and designed to build endurance while creating community and a sense of achievement.”

Building muscle by stealth

In the realms of fitness and activity, a shift is occurring – from appearance-focused routines to those that build functional strength, balance and flexibility. Since 2022, low-impact workouts have risen by 176 per cent, with reformer Pilates popular with all.

“Operators would do well to shift their offer to personalised wellness experiences focused on functional fitness, mindfulness and restorative practices,” says Brown. “MGallery hotels exemplifies this with their Feel Good by MGallery programmes, which emphasise overall health instead of aesthetics.”

Sparking an AI wellness revolution

By 2030, artificial intelligence will play a transformative role in wellness, analysing biometric data and health metrics to create

tailored daily recommendations and support.

“From tracking stress and sleep to analysing cognitive performance, AI will be able to guide certain areas of one’s health or make proactive, data-driven suggestions to support longevity,” says Brown. “This shift will require a careful balance between digital efficiency and human connection, preserving privacy and personal agency within digital health advancements.”

Accor is a leading hospitality group consisting of 5,300 properties throughout 110 countries. By leading with trust and transparency, Accor aims to redefine luxury hospitality – transforming wellness from an optional amenity to a core experience for guests. This approach not only reflects consumer demand for deeper, more sustainable wellbeing but also helps to position Accor as a visionary leader in the wellness revolution.

About Accor

Above: the focus of fitness routines is shifting from appearance to functional strength, balance and flexibility

How was your spa experience today?

Gut wrenchingly disappointing and traumatic for everyone actually.

How would it feel to turn someone away from a wellness experience because of a cancer diagnosis?

One in two people will experience cancer in their lifetime, making care in wellness environments an ethical imperative as well as the smart business choice.

To date, more than 500 leading hotels, spas, and salons, as well as individual therapists have joined The Standards Authority for Touch in Cancer Care (SATCC), demonstrating their commitment to excellence in holistic care for those touched by cancer.

As a registered charity, we have also partnered with some of the biggest names in wellness to set the gold standard in training, alongside accreditation, insurance support, marketing and PR affiliations, to help individuals and organisations to deliver an exceptional standard of care.

Join us and earn the trusted hallmark of approval for holistic cancer care.

For more information, visit: satcc.co.uk www.satcc.co.uk

Guest Review: 0.5 Star

ESPA

Gemma Bosanko

The company’s head of brand outlines how it will evolve in 2025 and predicts some of the main challenges for the spa industry over the next 12 months

In the coming year, ESPA will focus on evolving and refining the brand experience to ensure we remain at the forefront of the spa and wellness industry, while staying true to our mission to support wellbeing through every activity and touch point. We will reinforce our commitment to luxury, wellness and innovation, and launch a refreshed and elevated brand look and feel.

The biggest challenges in 2025 will be recruitment and retention

Recruitment within wellness remains an issue globally. Since the pandemic, sourcing and retaining high calibre spa and wellness

professionals has become, and remains, exceptionally complex.

ESPA is fortunate to collaborate with extraordinary teams, many of whom have been with our spas for more than 20 years. Our aim is to uphold these valuable relationships while attracting skilled new professionals to join our spa locations. We focus on nurturing staff by providing mentorship from our ESPA spa operational teams.

On regular visits to our spas, we guide, train and support growth opportunities. We believe that when team members are aware of the career paths available to them, and how to pursue these opportunities, they are more likely to remain in the industry.

Maintaining human connection in spas is ever more important

ESPA’s Spa Design and Consultancy Team looks at every project as individual and unique to its location. We see trends come and go, but the need to foster and maintain human connection in spas is one that looks set to remain. The impact of social connection for overall wellness can be maximised through spa design to effectively evoke a strong sense of connection. Another aim will be to encourage prevention through the design of facilities, treatments and products. We see it as our responsibility to inspire preventative care in younger generations and thoughtfully support better wellness and mental health for the future.

ESPA is committed to understanding and addressing menopausal clients

As we move into 2025, we will continue to address the diverse needs of our clients

navigating this transformative life stage. We will focus on holistic treatments and offer personalised skincare for hormonal imbalances, along with wellness retreats and workshops. We will provide both therapeutic treatments and educational sessions to meet growing demand from women during this transitional time of life.

ABOUT THE BRAND

One of the world’s leading spa and wellness brands, ESPA’s expertise and innovative, holistic approach has shaped the spa industry for more than three decades. Founded in 1992, ESPA was acquired by THG in 2017 as part of its beauty portfolio. With over 550 spas in 55 countries, ESPA combines the conceptualisation, development and management of five-star spas with expertly crafted and effective natural products and treatments.

www.espaskincare.com

From left: ESPA Life at Waldorf Astoria, Doha; the Alpine spa at 7132 Hotel in Vals, Switzerland: ESPA head of brand Gemma Bosanko

Michael Newcombe

Global vice president, wellness, Four Seasons Hotels and Resorts

The passionate and visionary spa leader discusses evolving leadership strategies for a global wellness workforce

As a spa and wellness leader who evolved into the sector from a series of general manager positions, my path into wellness is a unique one. My shift from managing a single resort of 800 or so employees to leading a global wellness team has involved an evolution of my own personal leadership style, but all good leadership is built on the same foundations – valuing people and their contributions.

At Four Seasons we recognise that when we empower and invest in our people they’re

better able to deliver the personalised service we’re known for. By fostering a culture of trust, development and open communication, I create a sense of belonging and loyalty, allowing each of us to deliver excellence with authenticity.

Clear annual goals and regular check-ins are imperative

Only by fostering open communication, collaboration and support across all levels

“At certain points when leading teams, inaction beats action. Empowerment, close support and an open coaching style is better than rushing in with solutions.”

Michael Newcombe

can you create a unified team. This applies whether you’re leading a global portfolio of spas or a single site.

Prioritise clear communication and, especially if leading an international team, hold regular virtual check-ins to maintain alignment across locations. Empower local managers with autonomy but ensure consistency through brand-wide training.

Setting annual goals that align across your portfolio, whether you have two spas or 200, is crucial for maintaining focus and ensuring every team works toward shared objectives. Frequent travel to your properties is a fundamental part of this open support philosophy – only by meeting your people where they are can you get a true sense of what they need to succeed.

The ability to have a range of speeds in leadership is critical

At certain points when leading teams, inaction beats action. Rushing in and forcing a solution is not always the right call. Letting individuals lead for themselves and learn from challenging situations can seem counter-intuitive, but it creates personal growth and a confidence to take on more expansive roles in the future, which is my ultimate aim for the teams.

While making decisions in a single spa or resort can lead to immediate results, working across diverse global teams requires patience and longer-term aspirations. Strategic leadership initiatives on a global scale take time and persistence.

The

emotional demands on spa teams are ever growing

Our therapists are artists; creative and purposeful, they use the face and body as their canvas. We protect our spa teams by

investing in them offering continuous training in advanced techniques and modalities. This focus on skill enhancement ensures they stay at the forefront of industry shifts and developments, but it also equips them with the knowledge and tools needed to ensure client safety, and their own.

Wellness isn’t just about appearance or feeling good, it’s about restoring and maintaining balance, both physically and mentally. This applies equally to our guests, and our teams. At Four Seasons our goal is to create transformative, deeply personalised wellness journeys that elevate the guest experience and support long-term health and wellbeing. Helping our teams feel supported and grounded is vital to creating these wellness experiences, and that sense of grounding only comes from genuine, authentic care for our people.”

Leadership profile

After joining Four Seasons in 1994, Michael Newcombe held multiple GM roles before becoming global vice-president, wellness, in 2018, with a remit to take spa and wellness from an amenity to a core pillar. Newcombe has always had a passion for wellness. Having had asthma as a child, his journey to recovery took him through breathwork and movement, where he saw firsthand the transformational power of wellness. Newcombe led Four Seasons’ Global Spa and Wellness Strategy & Initiatives Committee for ten years. www.fourseasons.com

Louise Moore

Director of spa development & operations, Europe, Hilton

The inspirational spa leader and strategic development expert considers how spa leadership may develop in the future

Following the pandemic, guests had a common desire to get back to normal, be social and to travel, and increasingly guests are searching for authentic wellness experiences. Many consumers are looking to rethink their lifestyles, and wellness has become a real priority to many.

The landscape will continue to rapidly evolve, but the overall trend of holistic wellness and longevity is here to stay. Because of this I see the role of spa leadership evolving into one of wellness leadership.

Changing guest demands require a shift in leadership style

While we know that our guests are actively seeking solutions that improve their physical, mental and emotional health, meeting them where they are in their own wellness journey is going to be essential – one size does not fit all.

Today, there are a growing number of wellness-orientated guests, leading to an expanded definition of wellness – and spa leaders need to respond to this shift.

“Leaders will continue to deepen existing areas of expertise in fitness and spa but also expand into areas in this broader definition of wellness, such as sleep, movement, nutrition, mindfulness, and environment.” Louise Moore

The hard and soft skills required of a true spa leader will always evolve

Spa business leaders will continue to deepen existing areas of expertise in fitness and spa but also extend into areas that are emerging as important in this expanded definition of wellness, such as sleep, movement, nutrition, mindfulness, and environment.

I believe we are now seeing a pivotal period of change in the wider wellness hospitality industry. As we continue to harness and retain the very best in spa talent, to make certain we meet this need, now more than ever before it’s essential to be clear on our role profile requirements to ensure we meet and exceed the growing needs of our guests and business.

Recruitment must reflect the changing nature of spa roles

There are many things critical to appointing a win-win candidate to a post. They should communicate good tangible examples of how they have holistically applied wellness modalities that meet – or ideally exceed – our guests’ needs and desires. Candidates should also be able to provide evidence of the results achieved both in terms of guest sentiment and financial returns to the business.

Spa leaders need to ask what additional learning and skills candidates have recently equipped themselves with – and how they ensure they stay current with the very latest innovation, demand generators and trends.

Set

your expectations correctly before looking

for candidates

When advertising to fill a role within your spa it is important be clear about the key

requirements and experience expected. An important place to start is to consider revisiting your existing role profile for spa managers. Ask yourself, is it still current and relevant? Consider how your recruitment process needs to advance and decide who should be involved and when throughout the various stages of the search and selection process.

To ensure we are consistently able to deliver guest needs, we must pay special consideration to how we recruit and influence our spa leaders of the future. What will success look like? I for one would certainly like to meet them!

Leadership profile

A senior executive in the spa, wellness and hospitality industry with over 20 years’ experience, Louise Moore joined Hilton in 2010 and is responsible for defining and delivering the European spa strategy for both development and operations across its multi-brand portfolio. As part of the global wellness team she develops, deploys, manages concepts and commercial tools that create return and support the guest experience, but also expands into areas that have emerged as critical to an optimal stay. The Hilton portfolio includes 24 brands (including Waldorf Astoria and Conrad) with 8,300 Hotels in 138 countries and territories.

www.hilton.com

Lindsay Madden-Nadeau

Director of wellness strategy, Red Sea Global

The veteran luxury hospitality specialist explores the necessary links between wellness tourism and sustainability

My values are rooted in both personal wellbeing and sustainability. I am also passionate about linking the worlds of wellness tourism and sustainability. In my current role with Red Sea Global – a developer of responsible tourism and wellness destinations – these values are not just ideals, they are the foundation of my work and a cause I passionately champion.

In today’s world, where health and planetary wellbeing are converging, wellness tourism and sustainability are no longer distinct concepts

but intertwined forces driving consumer choices and values. As conscious travellers increasingly seek harmony between personal wellness and environmental stewardship, our industry stands at the forefront of a transformative shift. The time to lead is now.

Spa guests increasingly understand the holistic nature of wellbeing

According to the Global Wellness Institute, today’s wellness consumers prioritise

“There is an expectation that only 100 per cent sustainability is enough, but this is a false perspective. We all must start somewhere. When organisations lead by example, they encourage others to follow.” Lindsay Madden

destinations that embrace sustainable practices, with 76 per cent seeking experiences that rejuvenate both individuals and ecosystems. This reflects an understanding that physical, mental and environmental health are interdependent on one another.

The symbiotic relationship we need to champion begins with nature

Wellness thrives in clean air, pure water and preserved natural environments. Destinations such as Switzerland, Denmark and Norway embody sustainable travel, allowing visitors to connect with nature responsibly while also focusing on their own wellbeing. Sourcing local organic food, using renewable and clean energy and having access to wellness services or experiences creates a symbolic link – when people feel their choices positively impact the planet, their own sense of wellness grows.

Leveraging wellness tourism is an opportunity to drive impact

Authenticity is key – in a world where consumers want less ambiguity, organisations must lead with transparency to establish their credibility. There is an expectation that only 100 per cent sustainability is enough, but this is a false perspective. We all must start somewhere. When organisations lead by example, they encourage others to follow.

Destinations and retreat offerings can be sustainably offered

This can be by way of research-driven programmes, enriching educational and environmental experiences, or immersive activities such as conservation, trekking or hiking and learning about local biodiversity.

Developers and owners can set an example by adopting responsible design and construction methods that create a positive impact and allow guests to contribute during their stays. These experiences provide travellers with the inspiration to return home with new perspectives to have fresh conversations.

There are already great initiatives happening within the industry

We need to shine more light on these efforts, however big or small they are, using public forums to connect and create a unified approach. The wellness industry has a unique transformative power that is positioned to answer the call – the choices we make today will shape tomorrow’s legacy.

Leadership profile

The senior director wellness strategy at Red Sea Global, Lindsay Madden-Nadeau is leading the strategic approach to development at two major hospitality and regenerative tourism projects on the Red Sea. Vice-chair of the Global Wellness Tourism Initiative by the Global Wellness Institute, she has spent the past 23 years working around the globe for some of the most prestigious luxury hospitality leaders, including Accor, Raffles and Fairmont. She is also the founder of Meraki Bespoke Wellness Strategies, a consultancy dedicated to building bespoke wellness concepts.

www.redseaglobal.com

Jeremy McCarthy

Group director of leisure, spa & wellness, Mandarin Oriental Hotel Group

The globally renowned spa leader discusses the imperative for change in spa operations and how spa directors can embrace this movement

In 1965, Gordon Moore, the co-founder of Intel, predicted that the number of transistors on an integrated circuit would double every two years at a minimal cost.

‘Moore’s law’ has continued to explain the rapid pace of technological acceleration in the world over the last century.

This rise of technology throughout all aspects of our society means that the way we do everything has changed, and continues

to change, at a pace our species has never experienced before. This has huge implications for the spa industry and its operations.

Being an industry leader is about your ability to manage change

How quickly can you learn, understand and even embrace new technologies? As a leader you should be able to let go of old ways of

“Spa directors who are truly embracing change will be the first to discover the solutions for the business challenges of tomorrow – being a change leader is probably the surest pathway to success in our industry.” Jeremy McCarthy

doing things when they no longer serve you. We should also be able to help our employees and our customers adapt to the changing world around us.

Constant change is not easy to deal with, but it does create opportunity

Most spa directors spend their time being very busy defending the status quo. They are more comfortable protecting the ways of doing things that have worked for them in the past. This lack of innovation and adaptation is not entirely their fault.

Spa operators are so busy managing a very lean operation that they do not have time to think about new ideas, let alone implement and execute new strategies that could futureproof their business.

But this challenge in the industry represents a massive opportunity. When most competitors are stuck in the status quo, even a small step forward can yield big returns. Those who are truly embracing change can stand out, because they will be the first to discover the solutions for the business challenges of tomorrow.

Spa business leaders who are able to transcend their busy day-to-day operations to consider new innovations will be highly sought after as the industry increasingly relies on forward-thinking individuals.

Spa leaders must learn to manage their teams in a different way

We have to create an environment that rewards people for fresh thinking. One of the most important but overlooked skills for leaders today is to protect our colleagues’ wellbeing from the potential tech-driven encroachment of work into their personal lives.

How is your business evolving to meet guest demand?

Spa leaders should be making it easy for spa guests to discover what we stand for through our online platforms. Ask yourself, ‘are we opening up new digital channels of communication to connect with our guests?’

Successful businesses are the ones incorporating new technologies into facilities and service offerings, ensuring the capture of guests’ preferences to personalise the service to their needs.

Being a change leader is probably the surest pathway to success in our industry. Be ready to let go of old mental models and embrace new ones, commit to making a change. Try something different, forge a new path. Communicate the change in a compelling way. Bring others along with you.

Leadership profile

Jeremy McCarthy is the group director of leisure, spa and wellness for Mandarin Oriental Hotel Group, leading the company’s leisure division overseeing resort and leisure experiences, wellness programming and their internationally acclaimed luxury spa brand. He has over 25 years of experience developing and operating spas and resorts in luxury brands worldwide. McCarthy holds a master of applied positive psychology (MAPP) degree from the University of Pennsylvania and is the author of The Psychology of Spas & Wellbeing www.mandarinoriental.com

Alcide Leali

CEO, Lefay Resorts and Residences

The leader of Italy’s celebrated eco wellness brand discusses why sustainability and social responsibility go hand in hand

Sustainability has been the backbone of Lefay Resorts since it was founded in 2006. It was my family’s dream to create a leading Italian luxury wellness brand that would bring guests the experience of a holistic wellbeing philosophy.

We believe personal wellness should not outweigh environmental wellbeing. This is why we’ve always invested in sustainability and social responsibility, as well as luxury. It has always been clear that everything we built needed to be in full harmony with the environment; value creation and a focus on sustainability are inextricably linked.

Sustainability must top the agenda for wellness businesses

Our flagship Lefay Resort & SPA Lago di Garda was conceived as a sustainable spa destination, and our approach to sustainability begins with ensuring all our resorts are carbon neutral.

Both Lago di Garda and Lefay Resort & SPA Dolomiti feature specific clean energy plants using technologies such as trigeneration and cogeneration for sustainable energy production. In 2023, 78 per cent of the energy for our properties was self-produced. Our

“Sustainability is more and more about things beyond consumption – it’s about being connected to people and their wellbeing.”

Alcide Leali

photovoltaic plants produced 256,000kWh of electricity – enough to meet the average annual energy needs of 95 two-person households. Our architecture and design are inspired by local traditional buildings and materials, and our CO2 emissions are fully neutralised.

Simple changes can make a big environmental impact

in spas

Water saving is always an issue. We use dedicated software and pay great attention to water consumption, promoting a sustainable laundry policy and collecting rainwater for irrigation of green areas. In 2024, Lefay SPA personal care amenities were replaced by a refill system, which is more sustainably effective. It eliminates single-use product packaging in favour of refillable dispensers to reduce our environmental footprint.

Next-generation ways of thinking will affect spa development

We must inspire the next generation of spa developers to place sustainability at the heart of their projects. Younger people are already more focused on sustainability and respect for the environment is gradually becoming a fundamental part of everyday life.

We must also keep promoting a mindset shift among developers, emphasising the long-term benefits of responsible practices and encouraging community initiatives related to sustainability and environmental protection.

Demand for sustainability means that greenwashing is a problem

Sometimes businesses without a deep commitment to the environment display iconic

themes and ideas to gain consent around sustainability – this is greenwashing as a marketing tool. I think guests see through this – when brands really care about environmental responsibility, they communicate it from the heart, without endless tricks.

Every year we publish a sustainability report, verified by third parties, displaying all our economic and environmental performance as well as improvement objectives for the future. And for us, environmental responsibility is in our soul. Sustainability is more and more about things beyond consumption, it’s about being connected to people and their wellbeing at work, especially in hospitality.

Time is the most precious thing anyone can give you. We see our team as a strategic element of our company – our mission is to protect, nurture and sustain our people as we do our environment.

Leadership profile

The CEO of Lefay Resorts & Residences, Alcide Leali started with the brand in 2008 as marketing director, before being appointed managing director in 2011. He supervised the opening of the group’s property in Dolomiti – a project that marked Lefay’s entry into the serviced branded residences market – as well as the refurbishment of Lefay Resort & SPA Lago di Garda. Leali’s goal is to pursue Lefay’s expansion strategy, opening a third resort in Tuscany and focusing on international expansion through management contracts.

www.lefayresorts.com

Belgin Aksoy

Founder, Global Wellness Day

The globally renowned Turkish wellness entrepreneur advocates that wellness is a simple necessity for every human being

Celebrated worldwide on the second Saturday of June every year, Global Wellness Day (GWD) is based on dedicating just one day as an inspiring beginning to living healthier lives. Launched in 2012, it has expanded into 170 countries and tens of thousands of locations globally.

My main objective of GWD is to highlight that wellness is the right of each individual. To overcome global problems and lead healthier, happier lives, we need to start with small, steady change. While the day spans just 24 hours, its message is timeless.

We should advocate sustainable change that isn’t overwhelming

Our slogan is ‘One day can change your whole life’ because I believe transformation does not come from grand gestures or radical changes. It is the small, consistent lifestyle adjustments that generate the greatest, most lasting impact for people.

When humans integrate manageable, positive habits into the day-to-day, these small actions create momentum. Over time, they reshape not only our routines but also our

“Spa leaders must lead by example. When we prioritise our own wellness, it sets a positive tone for our entire team.” Belgin Aksoy

mindset and overall wellbeing, creating a sense of empowerment. Transformation becomes a way of life one small step at a time.

Wellness is not a luxury, it’s an inherent right of every individual

The spa and wellness industry, has immense potential to inspire transformation, but it must evolve from being seen as an occasional luxury indulgence to something that’s an integral part of daily life. The industry should focus on promoting wellness not just in our facilities as a one-time experience, but as a holistic lifestyle.

Education is key. We must school people to understand that wellness is not just a pampering treat, but a frequent nurturing of the mind, body and soul in a holistic way. My goal has always been to work with the wellness industry to empower individuals to prioritise wellbeing by embracing positive lifestyle choices – this is how we effect transformation.

Adopt ‘one small change’ in your own approach to wellness

Spa leaders must lead by example. When we prioritise our own wellness, it sets a positive tone for our entire team and is instrumental in bringing this philosophy to life. Spas can offer programmes that inspire guests to make simple, practical changes they can carry home, into normal life.

Instead of overwhelming guests with complex offerings, focus on actionable, easy-to-adopt wellness. For example, after a treatment, therapists can recommend simple practices like stretching or deep breathing; habits guests can easily continue.

GWD’s seven-step manifesto is all about these achievable goals. The seven steps include walking for an hour a day, going to bed at 10pm, doing a good deed, drinking more

water, eating healthier food, not using plastic bottles or single-use plastics, and having a simple family meal with your loved ones. They work for everyone, regardless of social or economic status.

Learn how to transmit positive actions throughout your team

Open communication and regular training sessions can help employees understand and embrace the value of small changes, both for themselves and their guests. Leaders should encourage their teams to practice wellness habits and share them authentically with guests. When staff are personally connected to the message, they naturally communicate it with enthusiasm, making the ‘one small change’ philosophy a core part of the spa’s culture.

Leadership profile

Belgin Aksoy started her career in the hotel business in the 1990s and has been in the wellness industry for 20 years. She sits on the board of the Aksoy Group and was instrumental in setting up the Richmond Nua Wellness-Spa at Lake Sapanca in Türkiye. Aksoy’s mission is to create a physically, mentally and spiritually better world for years to come. Among many prestigious awards she has received are the Leading Woman in Wellness award from the Global Wellness Summit in 2016 and the Commitment to Excellence in Health & Wellbeing award at the Seven Stars Luxury Hospitality and Lifestyle Awards in 2023. www.globalwellnessday.org

Chunxia Gao

Global director, development and wellbeing, Discover Collection

A long-standing advocate of green wellness, the spa industry veteran explores how spas can protect the planet and their bottom line

When we speak of regeneration, I take it to mean both the renewal and restoration of our guests as well as that of the environment around the spa and its local community. Spas that recognise the importance of giving back more than they take are on the right track to success.

The business benefits of opting to take this holistic approach and support a two-pronged attitude to regeneration are many. Supporting regeneration ensures that wellness operators have a healthy community to draw our

talented teams from; a unique environment to provide one-of-a-kind wellbeing experiences in; and abundant local natural resources where guests can recharge, reset and improve their health and wellbeing.

Spas must work to protect the planet across all their operations

Operationally speaking, protecting the planet begins with sourcing responsibly and maximising the use of local products. At Discover Collection we incorporate arts and

“Without a healthy planet and thriving community, we can’t have successful wellbeing operations.” Chunxia Gao

crafts created by local artisans in our wellbeing design and member journeys. Through this initiative, we promote regional art and culture, while providing business opportunities for the local community.

We use environmentally friendly products and packaging, and have implemented a strong waste-management system across our wellbeing operations. We are also dedicated to fostering local biodiversity and conserving water and energy. Cross-ventilation and open-air spa treatments are offered at our spas when the weather permits; we select energy-efficient equipment where possible; and we’re cultivating herb and mindfulness gardens in our wellbeing sanctuaries.

A clever green business can balance profitability and sustainability

I see the protection of the planet as essential for commercial success. Without a healthy planet and thriving community, we can’t have successful wellbeing operations. Planetary health, community wellbeing and human health are intrinsically linked. Our healthy environment and community will benefit our guests’ pursuit of wellness, not hinder it.

Discover Collection is committed to using the primary pillar of sustainability – economic, environmental and social – as a guide for our decisions, with the UN sustainability goals as our reference. When you are encouragng guests to slow down and appreciate immersive natural wellbeing experiences, the protection of your destination becomes essential.

Spas must embrace their Corporate Social Responsibility

The social and environmental domains are important pillars of wellbeing. Spas can start on their Corporate Social Responsibility journey by connecting with the local culture in a meaningful way; by promoting diversity, equality and inclusion; by taking care of

the environment; and by giving back to the community. For example, with teens facing tremendous pressure to be ‘liked’ on social media, I believe spas can and should play a role in encouraging them to ‘power down’ and try activities that cultivate self-compassion, love and ultimately better mental health.

Prioritise unity, inclusivity and cross-cultural dialogue

Draw inspiration from your local cultures and traditions in the curation of guest experiences to ensure your spa contributes to local eco-systems and communities.

At Discover Collection we practise age-old healing therapies; hire locally as well as internationally; provide training to our local hosts; and give equal opportunities for promotions and transfers.

Our wellbeing initiatives, from healthy eating to stress management and mindfulness, are not only for the members and guests but for our hosts too. This is something I am especially proud of.

Leadership profile

Chunxia Gao started her career in spa and wellness ‘by coincidence’ in 2001, when her first job after graduating in economics from Hainan University in China happened to be at the largest indoor hot springs spa in Hainan. She has gone on to work for brands including IHG, Hilton, Six Senses and Minor. At Discover Collection, where wellbeing facilities vary from urban retreats to resort spas and safari lodges, Gao’s role spans spa operations, project management, technical services and the design of new wellbeing facilities.

www.discovercollection.com

Simone Gibertoni

Chief executive officer, Clinique La Prairie

The entrepreneur, speaker and longevity champion outlines the shift from health cure to health prevention and what this means for spas

The shift towards preventative healthcare is driven by greater awareness and a desire for better health outcomes. This includes a growing understanding of how proactive health management can improve both lifespan and quality of life. With the global rise in chronic conditions such as diabetes, cardiovascular diseases and stress-related disorders, there is increasing recognition of the need to prevent illness before it arises.

The modern guest’s knowledge of health and wellbeing means they require, preventive, ultra-personalised care that focuses not only on physical health but also mental wellbeing.

Vitality must be viewed from a 360-degree perspective

Clinique La Prairie’s holistic Longevity Method combines nutrition, detoxification, fitness and mental wellbeing to prevent illness and

“The informed modern consumer demands ultra-personalised, preventive care focused on physical health and mental wellbeing.”

Simone Gibertoni

promote long-term vitality. By identifying early signs of health imbalances through comprehensive assessments, the clinic empowers individuals to take control of their health and prevent potential future ailments.

The future of wellness lies in science and personalisation

Clinique La Prairie’s research into fields like epigenetics exemplifies how the industry is evolving. Epigenetics looks at how lifestyle choices such as diet, exercise, and stress management can affect gene expression and ultimately influence how we age. As people become more aware of the impact their environment and habits have on their genetic health, there will be a greater emphasis on tailored solutions to enhance longevity.

Future health requires both medical and wellness expertise

Cutting-edge treatments, such as stem cell therapy, IV infusions, and cellular regeneration techniques, showcase how medical wellness is becoming more accessible to those looking to improve their long-term health outcomes. This evolving landscape will likely lead to increased collaboration between medical and wellness practitioners, as the demand for preventive healthcare continues to grow globally.

All spas can benefit from the shift to preventative healthcare

We must adapt to offer holistic, personalised wellness programmes that align with the principles of preventive care. Your property may not have medical-grade diagnostics, but you can still focus on key aspects such as mental wellbeing, sleep improvement, stress relief, and balanced nutrition.

By tailoring services to meet individual client needs – whether through personalised wellness consultations, mindfulness practices, or tailored detox programmes – spas can enhance their offerings.

The demand for bespoke wellness experiences is growing, and spas that embrace this trend will remain competitive in the ever-evolving wellness industry.

A medical focus on prevention has enormous potential benefits

Understanding, talking about and investing in longevity and preventive medicine is critical to meeting the health challenges of the 21st century. Not only does it improve the health and wellbeing of individuals, but it also provides tangible economic benefits, reducing pressure on health care systems and contributing to a healthier and more productive society.

Leadership profile

Simone Gibertoni is the CEO of Clinique La Prairie and the co-founder of Holistic Health by Clinique La Prairie, a pioneering line of longevity supplements. A renowned speaker, he insights on wellness, longevity, business and luxury strategies at leading conferences and universities. For the past eight years, Gibertoni has been spearheading the international expansion and diversification of Clinique La Prairie, aiming to create a global entity that helps people live longer, healthier and better lives.

www.cliniquelaprairie.com

Emmanuel Arroyo

Senior director, wellness – global operations, Rosewood Hotels & Resorts

The internationally experienced spa operator outlines changes in guest demand and explores what level of wellness is right for spas

As your spa responds to changes in guest demand it’s important to reconsider your offering to ensure it matches individual customers’ needs. Every spa is different, just as every customer is different – and the right level of wellness should be relative to the type of guest and the market you operate in.

This should reflect not only the levels expected, but moreover the type of wellness experiences to be included as part of your

spa’s core programming. Your treatment menu can then be adapted to bring this to life.

Be mindful of your market and reflect wider

shifts and trends

Innovation and creativity should be core pillars of every spa. Every leader needs to be attentive to the latest trends and ensure they are incorporated in no less than 25-30 per cent presence of their menu programming.

“Innovation and creativity should be core pillars of every spa. Every business leader needs to be attentive to the latest trends.” Emmanuel Arroyo

The rest of the menu should include treatments and experiences that are appealing to the regular consumer, this way we can always keep a balanced offering.

I suggest including a section of the spa menu dedicated to alternative therapies with a more holistic focus. This way guests will have access to experiences with a more mindful approach that will invite them to discover wellness from a broader perspective.

Target your offering so it matches the changing needs of your guests

Always be attentive to the latest trends, but also ensure these speak to your clients. Spa operators should observe their own markets and assess which trends may be successful before including them on a treatment menu. Start with some basics, such as pathways to wellness that offer a comprehensive range of experiences. These can be expanded into deeper journeys that last several hours.

In this way guests will be guided into experiences that have been already packaged and can guide their decision making. Some modalities may include programmes for sleep enhancement or recovery. There could be challenges around finding the right tech providers on each specialty, so stay abreast by reading widely and attending live exhibitions.

A successful wellness strategy is built on a few basic principles

Just like any other business strategy, the right market/benchmark analysis should be conducted to build a strategy reflective of the marketplace’s needs and client preferences for facilities, services and products.

I suggest concentrating on defining what will be your wellness USP. This ensures there will be a uniquely diverse product offering and proposition that approaches the client’s

experience from a 360-degree holistic perspective – mental, physical, emotional, spiritual – and offers enough value to build following and solid engagement.

Once the product/service has been defined I recommend partnering with the right wellness KOLs as part of a successful communication strategy to ensure your services are communicated in a very personal way.

Wellness is a fast-paced, changing industry so it will be important to monitor progress and gather client feedback to measure success, as well as regularly reviewing and adapting initiatives based on the clients’ comments.

Lastly, but no less important, I encourage any company looking to build a successful wellness strategy to create a culture that supports workplace wellness as this will help to provide congruency to all aspects of the strategy.

Leadership profile

A seasoned professional with a long background in luxury hospitality, Emmanuel Arroyo has collaborated with leading global hotels, opening and operating spas across North America, the Caribbean and Europe. Starting his career with Fairmont Hotels & Resorts, he worked with Hilton before joining Rosewood Hotels & Resorts. As senior director of wellness – global operations, he manages a portfolio of 31 properties and has successfully completed openings in Kona-Hawaii, Munich, New Zealand, São Paulo and Salzburg, as well as supporting the development plans for over ten more spas.

www.rosewoodhotels.com

Gopal Kumar

General manager and group director of wellness development, Kamalaya

The respected destination spa director explains why emotional support is so important in today’s wellness offerings

Since its inception in 2005, Kamalaya Koh Samui in Thailand has remained at the forefront of wellness, offering groundbreaking holistic programming that supports, nurtures and guides people in growth and transformation. Kamalaya is a sacred place where our guests reconnect with themselves and their natural surroundings. In today’s fast-paced, high-stress world, emotional health is often neglected. People face unprecedented levels of anxiety, burnout

and depression, exacerbated by social isolation and the pressures of modern life. This means that emotional support has had to become an integral part of a wellness offering; we provide a counterbalance to these stressors.

Spa programmes should address emotional and physical wellbeing

Emotional wellbeing is at the core of holistic health and, without it, other aspects of

“Emotional wellbeing is at the core of holistic health. Without it, other aspects of wellness are harder to achieve.” Gopal Kumar

wellness are harder to achieve. Spas can address emotional health by shifting from a purely pampering focus to a more holistic model, enabling individuals to reconnect with themselves, process their emotions and gain tools to manage their stressors. By integrating emotional healing, spas can create safe spaces for release and reflection. This might involve mindfulness, meditation, breathwork, counselling services or energy healing modalities such as Reiki.

Integrate therapeutic practices with personalised care

Realistically, to be successful, programmes should offer expert guidance from professional counsellors, psychologists or therapists, and allow for longer stays so that guests can engage deeply with their process. Success comes when guests feel empowered to continue the practices they learn at home, fostering long-term change. While spas aren’t a substitute for medical or psychiatric care, they can provide an essential space for individuals to decompress, reflect and reset, which can greatly support mental health.

Train your team to have greater emotional intelligence

This allows for a personalised approach, ensuring guests feel seen, heard and supported, but it also protects your team. At Kamalaya, we emphasise personal development and self-care for our therapists. We provide them with the tools and resources to manage the emotional demands of their work and establish clear boundaries between their professional and personal lives. We also offer our team access to mental health resources and regular mentoring to help them navigate guest interactions.

We encourage all Kamalaya team members, at every level, to participate in holistic activities. By promoting a satisfying work-life balance, ensuring they take the appropriate time off, managing shifts to prevent overwork and cultivating a supportive open management culture, we help protect our team from emotional fatigue.

A mindful approach to wellness provision ensures confident care

We also encourage therapists to explore mindfulness techniques, helping them maintain their own mental and emotional balance. Peer support and regular team meetings help us create a collaborative and supportive environment where team members can openly share experiences and challenges. This ensures therapists are both confident and well prepared to offer deeper levels of care to our guests.

Leadership profile

Gopal Kumar has more than two decades of experience in wellness and has been with Kamalaya since 2017. He believes wellness is best when it’s truly holistic – nourishing individuals physically, emotionally and spiritually – and his vision is to provide services that can support anyone to achieve their optimal state of health and balance. Kumar says that he sees listening, to both his team and guests, as an essential part of his leadership and to delivering wellness at a high level.

www.kamalaya.com

SURRENNE, LONDON

High-end diagnostics in sumptuous surroundings characterise this luxury private members’ club in the capital city’s thriving wellness landscape

Raising the bar for health and longevity in London, Surrenne is an ultra-luxe private members club in the subterranean levels of the Emory hotel in Knightsbridge. The all-suite hotel overlooking Hyde Park is the latest opening from the Maybourne hotel group and was conceptualised by its creative director of spa and wellness design, Inge Theron.

Surrenne covers 2,000sqm over four levels and places an exclusive membership at the core of its operation. The club includes a dedicated, medically led longevity lounge offering GP and expert practitioner appointments, a hyperbaric oxygen chamber, VO2 Max testing and a full suite of diagnostics, microbiome mapping and epigenetic testing.

Interiors by Rémi Tessier include lighting that reflects the circadian rhythms and a soundscape, developed with White Mirror, that uses generative AI technology so that the same sounds will never be repeated.

Fitness and recovery

The club’s hyper-modern gym is high-energy and high-tech with a personal training and custom diagnostics room, advanced body composition scanning, cardio and strength training and a complimentary Hypervolt

“We understand that health, wellbeing and longevity are at the forefront of our guests’ minds, and we appreciate the complexities involved in getting the balance right.”

Roland Fasel, COO, Maybourne

recovery station. An entire floor is dedicated to the Tracy Anderson Method, with the fitness expert offering her body-sculpting techniques. Other facilities include a 22-metre pool surrounded by cabanas and loungers under a gold-leaf ceiling. The thermal suite, by Design for Leisure, includes a sauna, steam room and snow shower, and the Surrenne Health Café offers supplements, juices and longevity drinks on a menu by nutritionist Rosemary Ferguson.

Behind the project

According to Inge Theron, Surrenne signals a new era of ultra-luxury social wellbeing: “Our concept is founded on science-backed, evidence-based protocols co-created with the thought leaders of our generation.”

She says the wellness space is perfectly appointed to meet guests’ needs: “Where high-tech meets modern ritual, we boost human performance across four floors of sumptuously designed, intentionally curated spaces, offering a unique wellness experience, fun fitness, efficacious products, and community.”

Nine treatment rooms include a floor-based Ashiatsu room and two wet spa hammam-style treatment rooms.

A pioneering menu

Surrenne offers a range of high-tech signature facials that includes radio frequency, oxygenation therapy and ultrasound. Guests can enjoy a UK first with exclusive treatments from Stella McCartney Skincare, and the menu also includes selections from FaceGym as well as signature facials from renowned US-based plastic surgeon Dr Lara Devgan. Signature treatments developed by Itanda’s in-house massage masters feature options including Ballet Bodywork, inspired by the techniques used to treat dancers.

statistics

www.surrenne.com

Spa size 2,000sqm

Product partners Dr Lara Devgan, Ipsum

Skin, FaceGym, Stella McCartney, Monpure

Spa suppliers Oak Pools, Design for Leisure, TechnoAlpin Indoor, Book4Time, Jalin, Frette, NUNO, Gharieni, Woodway, Technogym, Peloton, Hypervolt, Watson Diagnostics, InBody, PNOE, Evolt 360, Tracy Anderson, Henshaw Hyperbarics

ENGEL AYURPURA

An exquisite Italian destination dedicated to Ayurveda and natural healing

Built in a commanding position in the Italian Dolomites, Engel Ayurpura is an adults-only Ayurvedic retreat offering guests a true connection to nature as well as beautifully crafted rooms and spa facilities.

Led by Studio Marx/Ladurner, the interior and external design has been conceived to help the resort sit comfortably in its mountain setting, an angular roof line echoing the crags of the nearby Rosengarten massif. Using reclaimed wood and natural materials, the construction blends into the landscape and makes the most of the building’s sunny south-facing aspect.

The interior is sleek and contemporary, with natural tones and clean lines running throughout. Accommodation consists of 15 guest rooms, including two suites and one

“We are one of the only retreat destinations that offer a wellbeing concierge and tailored Ayurvedic treatment programmes and menus.”

Carmen Kohler, co-owner and wellbeing concierge

loft suite, each with a freestanding bath and private sauna.

“Our uniqueness lies in our team of dedicated staff who know and love Ayurveda,” says Carmen Kohler, wellbeing concierge and owner. “With Dr Parth Sudhir Mahajan and Mauro Massei, a passionate Ayurvedic chef, we are one of the only retreats that offers a wellbeing concierge and tailored Ayurvedic treatment programmes and menus.”

A focus on Ayurveda

Dr Parth Sudhir Mahajan leads a highly qualified team of Ayurvedic doctors and therapists who offer consultations and therapies in 12 treatment rooms. Wellness facilities also include a yoga shala with forest views, a cosy lounge with an open fireplace and library, and the Atelier, where mindfulness or health-themed lectures take place, as well as a range of courses including meditative painting and floristry.

The spa, complete with relaxation room and tea bar, has a panoramic sundeck overlooking the outdoor salt-water pool, a sauna surrounded by trees and a garden with loungers and gentle walking trails. The rooftop relaxation area offers guests luxurious infrared heated loungers.

The spa restaurant, run by Mauro Massei, ensures that each guest receives a personalised menu, created after private consultation with the Ayurvedic medical team. Unique to the property’s concept, instead of the set dosha menus widely offered in Ayurveda restaurants, meals at Engel Ayurpura are all adapted and prepared individually to enhance the efficacy of the programme chosen by the guest during their stay.

Behind the project

Engel Ayurpura has carved a niche for its wellness offering in the Dolomites. “The resort is a holistic retreat for people prioritising personal growth and self-awareness,” says co-founder and wellness concierge Carmen Kohler. “We have adapted Ayurveda for a European setting, using local products for a better experience. We welcome guests from Italy, Austria, Germany, Switzerland, France – and a growing number from the UK. Our full panchakarma is the most popular programme and involves detox and cleansing with ghee.”

Spa statistics

Engel Ayurpura, Italy www.ayurpura.hotel-engel.com

Spa Size 1,120sqm

Product partners Maharishi Italia, Effegi Lab, Lakshmi Italia Spa suppliers PoolShop, Devine, Bonaldo, Balneo Spa, Calligaris, Ethimo, Innova, Technogym, Supra, Hotex, Schranz, Tencel, Hästens

JUMEIRAH CARLTON TOWER, LONDON

The hotel’s Talise Spa and Peak Fitness Club offers exclusive spa, wellness and movement options for members and hotel guests

Overlooking the world-famous Sloane Street in the heart of Knightsbridge.

Jumeirah Carlton Tower is an iconic property that sits in the centre of London’s greatest landmarks. Originally opened in 1961, the Carlton Tower was London’s first tower hotel and celebrated for being the tallest in the city at the time.

During an 18-month refurbishment as part of a major £100m (€121m) renovation of the entire hotel in 2021, the extensive spa and wellness facilities in the Peak Fitness Club & Spa were completely reimagined by design house 1508 London. The refurbishment of the hotel aimed to raise the bar for spa and wellness in London.

“Talise Spa at the Peak can be known as one of London’s finest wellness destinations due to its discreet and exclusive location,” says spa and fitness operations manager, Alice Lightfoot. “What makes the spa exceptional is the time and dedication invested into crafting a seamless guest journey, ensuring pure excellence whether you’re indulging in a spa treatment or enjoying personal training.”

Training at the Peak

Placing fitness and rejuvenating wellness experiences at the heart of its offering, the

“What makes the spa truly exceptional is the time and dedication invested into crafting a seamless guest journey.”

Alice Lightfoot, spa and fitness operations manager

Peak is spread across three floors of the 17-storey tower, including a ninth-floor gym that capitalises on an abundance of natural light and the sights of central London.

Accessible only to a limited membership and hotel guests, the Peak Fitness Club team offers the latest Technogym equipment, fitness classes and gym facilities.

The Peak Restaurant and club lounge offers a wide selection of health-orientated,

Behind the project

The spa’s exclusive membership offers benefits including credit towards personal training and spa treatments, guest passes, sound baths and mindfulness classes, and discounts on F&B in the Peak Lounge. “Luxurious surroundings, expert service and innovative wellness offerings mean we have over 900 loyal members who are now part of a lifetime community,” says Alice Lightfoot.

nutritionally balanced meals for members – as well as stunning views of the city.

On the hotel’s second floor, Talise Spa offers facilities including a sauna, a pink salt crystal steam room, a Jacuzzi, and a truly iconic 20m swimming pool, flooded with natural daylight, that is said to be one of London’s largest indoor hotel spa pools. Its bright interior is complemented by views through its double height glass ceiling, lined with poolside cabanas for relaxation.

Treatment expertise

An exclusive retreat dedicated to wellbeing, the spa has five treatment rooms and offers an extensive menu for the face and body including manicure and pedicure rituals. As well as a selection of tailored body and facial treatments, wellness therapies available at the spa include osteopathy, acupuncture, craniosacral and sound baths. For hotel guests, a selection of in-room wellness options are also offered from the brand’s massage collection.

Spa statistics

Jumeirah Carlton Tower www.jumeirah.com

Spa size 853sqm

Product partners Seed to Skin, Omorovicza, 111SKIN, Grown Alchemist, Ground Wellbeing

Spa suppliers Maurel SRL, Brook Taverner, Exclusive Linens, RKF Luxury Linen, Technogym, Book4Time, Dröm, 1508 London

evianSPA AT HÔTEL

ROYAL, EVIAN RESORT

With a treatment philosophy based on the life cycle of water itself, this outward-looking spa immerses its guests in the brand’s natural inspiration

Situated high above France’s oldest spa town Évian-les-Bains, a European debut flagship evianSPA has opened at the Evian Resort’s five-star Hôtel Royal. Offering impressive views of Lake Geneva, the 150-room and suite hotel has a long history as a retreat for wellbeing.

Part of Leading Hotels of the World, the spa is said to be a blueprint for others currently being planned by the brand on the continent for the coming years.

Thirteen treatment rooms have been designed to provide natural daylight and views of Lake Geneva wherever possible, and design details echo the ever-changing cycle of water.

Aqua inspiration

Spa manager Amanda Deloncle oversees a spa concept based on the water cycle found in nature. The four main elements of water are the cornerstone of the evianSPA concept (see box). These are represented in the sensory environment as well as the architecture and design, and treatment menu that specialises in effective facials and soothing massages.

Immersed in wellness

The wet areas of the spa embrace the four-element concept at its fullest. Centred

“Our approach was to bring a full wellness concept and story-telling strongly related to Evian water in nature.”

Patrick Saussay, international development manager, evianSPA

around a large indoor pool, the space is bathed in daylight and offers views of the lake and forest beyond.

The poolscape, which includes an array of relaxation loungers and is set over two levels, leads on to the thermal area with a snow cabin, plunge pool, sauna and steam room. The snow cabin has an artistic impression of the mountains as a backdrop and the sauna has a large landscape picture of the

EVIANSPA AT HÔTEL ROYAL, EVIAN RESORT | FRANCE

Behind the project

“Four main elements have inspired the treatment menu,” says spa manager Amanda Deloncle. “These are celestial birth, where water emanates from the clouds, rain and snow; mineral filtration, when the water moves through the bedrock of the mountains; precious reserves, as water remains underground for at least 15 years, absorbing vital nutrients; and vitalising spring, recognising where the water emerges.”

surrounding nature, connecting guests with the spa’s unique concept.

Beyond this there is a nail bar and hair salon, plus a large gym and multi-purpose studio for yoga and exercise classes with floor-to-ceiling windows that offer guests views of the forest.

A strong sense of place reflects the mountain location with clever design touches, while the large outdoor hydro-circuit pool is beautifully landscaped with Alpine planting and large trees setting off the grounds of the hotel.

“Our approach was to bring a full wellness concept and story-telling strongly related to Evian water in nature,” says Patrick Saussay, development manager for evianSPA. “At the same time we preserved the hotel’s identity through some spa areas such as the historical salon Aga Khan, or the hydro-circuit that was renewed and enhanced in the renovation.”

Spa statistics

evianSPA at Hôtel Royal www.evianresort.com

Spa size 1,700sqm

Product partners Evian, La Vallêe Skincare, Le Rouge Français, Bonpoint Paris, OPI, Leonor Greyl Spa suppliers Hydro Concept, Ligne Roset, Beauty Street, RKF Luxury Linen, Gharieni, Technogym, Nymphea, InBody

ABADIA RETUERTA LEDOMAINE

The restorative Santuario Wellness & Spa is surrounded by award-winning vineyards and offers wine and wellbeing in a former monastery setting

Two hours north of Madrid in the heart of the Duero Valley, Abadia Retuerta LeDomaine is a 12th-century abbey, surrounded by its own working vineyards and with 30 rooms and suites. Restored by Italian architect Marco Serra and a legacy project for its owner, Swiss pharmaceutical specialist Novartis, it is a showcase of wellness hospitality and sustainable design with three Michelin Keys and award-winning gastronomy.

Behind the original monastery building is the beautiful 1,000sqm Santuario Wellness & Spa, where high-vaulted stonework and peaceful cloisters connect guests to the monks who lived here centuries ago. Designed by Swiss architects Diener & Diener Architekten, natural light brings a soft glow to the subterranean spa.

Back to the source

The sound of water is also ever present: from the gently cascading water wall in reception to the central pool flanked by two identical hydrotherapy areas where guests can enjoy contrast bathing using the sauna, steam rooms and hydro pools overlooking the spa’s sunken inner gardens. The water used throughout the

“Abadia Retuerta has real soul and we respect this through everything we do. We have a great opportunity to attract more wellness travellers.”

Enrique Valero, general manager

ABADIA

spa is extracted from a 120-metre deep well, decalcified and purified onsite using reverse osmosis as part of the property’s rigorous sustainability ethos.

Wine on the treatment menu

The spa offers a concise menu of face and body rituals by Natura Bissé and Clinique La Prairie. Meditation and yoga are also available, as well as a fitness studio and a yoga shala in the main building.

Combining wine or any alcohol with spa rituals could be considered a paradox, but here it is something of an art, as reflected in the provision of Spa Sommelier rituals in which aromatherapy oils are paired with each tasting.

The estate grows many grape varieties and its hero vines – syrah, cabernet sauvignon and the region’s renowned tempranillo – can be toured as part of guest stays. Its award-winning artisanal collection is overseen by respected winemaker Ángel Anocíbar.

Sustainability and gastronomy are yet more feathers in Abadia Retuerta LeDomaine’s cap with the property achieving Green Globe status and both a Michelin star and a coveted Green Michelin star. Seasonal and sustainable dining at the Refectorio is a ‘wow’ experience. The estate also produces a plentiful supply of honey, pine nuts and lavender.

Behind the project

“The silence of Santuario feels like a voice – it is beyond description. It’s a sense of stillness you feel when you enter this space,” says spa manager and zen shiatsu specialist Mike Dos Santos.

He believes that the monastery surroundings add to the spa’s ability to care for its guests. “Our architecture really helps our guests to ground, to feel, and finally to connect with themselves,” he says.

“Our main objective is to care – this is the right word for everything we do. We are here to embrace our guests and to give them the best moments. We all work with heart and feeling.”

Spa statistics

Santuario Wellness & Spa, Abadia Retuerta LeDomaine www.abadia-retuerta.com

Spa Size 1,000sqm

Product partners Natura Bissé, Clinique La Prairie

Spa suppliers Technogym, RKF Luxury Linen, Bassols, Gharieni

THE SPA AT MANDARIN ORIENTAL MAYFAIR

With ultra-luxe facilities and a hyper-personalised membership offering, the spa’s highly trained therapists deliver a high-tech wellness service

Asister to the group’s London flagship, The Spa at Mandarin Oriental Hyde Park, the subterranean wellness facility at Mandarin Oriental Mayfair was designed by Tokyo-based studio Curiosity. The 795sqm spa – conceptualised in part by director of spa and wellness at Mandarin Oriental Hyde Park, Michelle Matthews – is a haven of discreet and intimate luxury.

Facilities are dominated by a beautiful 25m indoor swimming pool with tiles that graduate from black to white, symbolising swimming into the light. The sauna, steam room and three vitality pools are serene and private.

A BodySpace movement zone includes miha bodytec EMS training and a Reform RX Pilates reformer. Members are assigned a programme director from BodySpace to ensure a hyper-personalised service.

Giving the gift of time

The goal is to give guests two luxuries – simplicity and time, so, instead of a complicated menu that takes time to understand, two key choices are offered: Natural Time with Seed to Skin Tuscany or

“Wellness is integral to the brand ... it’s part of our DNA. The spa at Mayfair is a new spa blueprint we’ll be moving forward with as a group.”

Michelle Matthews, director of spa and wellness, Mandarin Oriental Hyde Park

Age-Defying Time with cosmeceutical brand Swiss Perfection. Guests select one and specify the desired duration. What that treatment involves is utterly bespoke, decided on the day by the guest and therapist. Matthews has accentuated this offer with technology. The two-hour Tranquillity of Mayfair and Essence of Mayfair rituals finish with a binaural acoustic and dynamic stimulation therapy session on a Gharieni Welnamis bed. Guests can also combine this innovation with any other treatment, or choose a standalone 22-minute touchless meditative or awakening experience.

In the Mayfair spa, MOHG’s eastern heritage is reflected in the brand’s signature Oriental Qi ritual. Sleep-inducing or energy-boosting massages from OTO Wellbeing are also available. OTO Energy Flow, for example, uses the brand’s Amplify CBD-infused oil to create equilibrium, and can be followed by 22 minutes of gamma binaural beats on the Welnamis bed to improve mental focus and clarity.

Behind the project

“Mayfair is all hustle and bustle, parties and shopping. We wanted the spa to be a direct contrast to this. Very high end, private, serene and easy,” says Michelle Matthews. “Secluded areas, intimate pockets of space to withdraw to – this was our overarching vision. It’s about building a community, making connections and having meaningful interactions that lead to real change.”

Spa statistics

The Spa at Mandarin Oriental Mayfair, London www.mandarinoriental.com/en/ london/mayfair

Spa size 795sqm

Product partners Seed to Skin, Swiss Perfection, Mandarin Oriental, OTO Wellbeing, Clinique La Prairie, Talia Collins

Spa suppliers Barr + Wray, Design by Curiosity, Technogym, miha bodytec, Reform RX, Gharieni, RKF Luxury Linen, NO Uniforms, SpaSoft 2.0, Digilock

WALDSPA AT NATURHOTEL FORSTHOFGUT

A family-run spa hotel in the Austrian mountains with a history of investment and a reputation for treatment excellence

With a desire that every guest should get in touch with nature and feel its strength, Naturhotel

Forsthofgut has been run by the Schmuck family for more than 400 years. At the foot of the Asitz, part of the Rocky Mountains of Leogang, the hotel has 109 rooms and suites, and the family recently invested £20m (€24m) in the main building.

Launched in 2013 as a European pioneer of forest spa and nature hotel concepts, in 2016 the spa was enlarged and rebranded waldSPA, adding an 800sqm family spa and a 5,700sqm wellness retreat. The waldSPA Lake House and Japanese onsen were added in 2021.

Today, this forward-looking investment to create a 3,500sqm adults-only spa provides guests with a large thermal journey set across

three floors and culminating in a rooftop hot tub and sauna with panoramic mountain views. The journey gradually increases in temperature as guests ascend, beginning with a 35°C infrared salt cabin, 60°C bio sauna and forest fog steam bath, and culminating in the

“We have a passion for Japanese culture and onsen bathing rituals, so created the Lake House to offer something not available anywhere else in the area”

Christoph

Schmuck, co-owner and MD

90°C Leoganger panorama sauna.

There is a 25m sports infinity pool on the second floor, as well as a rock shower and forest tea lounge. The family forestSPA has a pool, water slides and a 24-hour 40˚C bio sauna to introduce children to sauna use. Pools were supplied by Eberl Garten-und Poolbau.

The Lake House, is conveniently connected to waldSPA by an underground passage. A giant relaxation lounge with 50 recliners and water beds leads to a 42°C onsen-style pool, adjacent to a natural, chemical-free swimming lake with an infinity pool and floating Finnish lake sauna – perfectly positioned so guests have uninterrupted mountain views.

A comprehensive approach

The spa’s bespoke waldYURVEDA treatments combine classic Ayurveda with Alpine forest offerings, such as oils from Tyrol, to create something completely unique.

Movement and mobility are important aspects of the spa’s offer and there are packages that blend the two, combining personal training and treatments. There is an 18-person yoga studio as well as a smaller space, and in the summer classes and one-to-ones take place in six local-spruce yoga shalas in the forest.

Behind the project

Discussing the hotel’s evolution, spa manager Lisa Markl says:

“Forsthofgut has been a wellness first destination since 2013. This has led to a conscious and carefully considered expansion of the facilities. Markl’s approach to wellness is highly detailed. “I encourage my team to see every guest holistically. If someone comes to us with neck tension and pain, we can offer a massage, but what deeply relaxing thermal sessions can we suggest to eliminate stress beforehand or to continue the benefits afterwards?”

Spa statistics

WaldSPA at Naturhotel Forsthofgut www.forsthofgut.at

Spa size 3,500sqm

Product partners Team Dr Joseph, waldSPA skincare, Mádara, Alpienne, OPI, b.well, Landsberg, Saint Charles

Spa suppliers Wittmann, Technogym, Ionto Comed, Arteks, Eberl Garten-und Poolbau, Ruha Uniforms

LE COUVENT DES MINIMES HÔTEL & SPA L’OCCITANE

The French brand’s flagship spa celebrates its Provencal location and provides guests with a luxe experience with sustainability at its core

Following a three-year renovation project, Le Couvent des Minimes Hôtel & L’Occitane Spa opened in the Provence region of France in 2023. The hotel, which is part of the Relais & Châteaux group, has 49 rooms and suites with views of the surrounding countryside. The project was designed by De Planta & Associés architects from Geneva, Switzerland and overseen by architect Anthony Micoud.

The unique design, which features a series of pavilions, terraces and patios, creates a visual connection between the indoors and outside. “It is characterised by the dynamic interaction between the architecture and the surrounding countryside, with a succession of parallel walls providing views of the wider landscape,” Micoud explains.

Sustainability is at the core of the property’s development, with bio-sourced insulation and eco-certified paint used in its construction. Low-energy fittings, geothermal heating and smart lighting, air and water management all contribute to the ongoing sustainability of the spa operation.

An exhilarating circuit

The design of the 2,500sqm spa – crowned as the new flagship for L’Occitane spas worldwide

“We have brought together spa practitioners, naturopathy, a yoga teacher and a sports coach in synergy to offer a holistic wellness experience.”

Marianne Ducos, spa manager

– has been inspired by its natural surroundings and is divided between wet and dry areas.

A large reception area is decorated with herbariums featuring plants used by L’Occitane, while a wellness bar-restaurant offers light snacks for guests to savour between treatments

Across ten generously sized treatment rooms, including two for couples, guests can enjoy a full range of L’Occitane treatments.

Behind the project

Le Couvent des Minimes Hotel & Spa

L’Occitane creates a unique sense of place in the French countryside. “The property is a perfect reflection of Maison L’Occitane en Provence’s philosophy of holistic better-being,” says L’Occitane global spa director Marina Glover. “This iconic flagship spa combines Provençal authenticity and multisensory experiences with modern expertise and innovative treatments, where guests are invited to reconnect – with themselves, with others and with the beauty of this sunlit land.”

The wet area boasts two pools facing each other – one indoor and one outside for swimming and aqua gym classes, as well as an icy post-sauna plunge pool.

Two unisex saunas, set at different temperatures, are bathed in natural light and offer views of the surrounding countryside. A steam room, comprising two areas separated by a Provençal fountain designed by a local artist, is reminiscent of a local village square.

The sensory pool provides an exhilarating water circuit, and this area also features a salt grotto and light therapy and sensory showers, including a snow shower. Elsewhere, guests will find a relaxation room with cosy cocoon-like swing chairs next to a fireplace. The spa also includes a gym, a yoga room and a softly lit relaxation area.

A collection of eight rooms and suites, known as La Serre, have been built on the roof of the spa. Many are interconnected, making it possible for guests to wander to the spa in the comfort of their bathrobes. The Prestige Suite is the largest in the hotel, with two connecting rooms totalling 127sqm.

Spa statistics

Le Couvent des Minimes Hotel & Spa L’Occitane, France www.couventdesminimes-hotelspa.com

Spa size 2,500sqm

Product partners L’Occitane en Provence

Spa suppliers Symbieau Tech, Bien-Être & Confort, Balneo Spa, Elis, Gharieni, Matrix Fitness, Booker by Pure Informatique, Lazer

ONE&ONLY KÉA ISLAND

Drawing inspiration from the island’s history, culture and natural resources, this Greek haven of wellness combines a traditional ethos with modern modalities

Kerzner International has opened its second property in Greece, just a short ferry ride from Athens.

One&Only Kéa Island follows the successful 2023 opening of One&Only Aesthesis, Athens, the brand’s debut resort in Greece. This new resort also boosts Kerzner’s growing hospitality portfolio which includes Atlantis, SIRO and Rare Finds.

Designed by acclaimed architect John Heah, the resort’s 63 villas and collection of private homes pay homage to Kéa’s architectural traditions. Expect elements of hand-cut local stone and Greek marble with Cycladic elements including lofty atriums, white-washed walls, and rounded archways.

Holistic wellness

The ocean-front three-storey spa draws on the revitalising effects of Kéa’s natural elements. With impressive views of the sea, the spa features a collection of watsu therapy pools and cold plunge pools. There are also steam rooms, saunas, hot tubs and an indoor-outdoor pool with sea views.

The spa boasts six treatment rooms including two couple’s rooms and four single

“This off-the-radar destination promises a grounding stay that leaves guests feeling relaxed and revitalised.”

Philippe Zuber, chief executive officer, Kerzner International

treatment rooms. Additional facilities include an indoor-outdoor fitness centre and a dedicated teens’ area. The movement space offers outdoor classes including spinning in the alfresco Peloton studio, plus sunset yoga and vinyasa flow in a sea-view pavilion.

Perfectly matched partners

Grounded in the notion of sophrosyne – the ancient Greek expression for balancing the mind and body – the 1,700sqm spa offers

Behind the project

The One&Only brand strives to incorporate the uniqueness of its spas’ locations into the guest journeys they provide, including local communities in their development.

“Every One&Only resort is one of a kind,” says Philippe Zuber, CEO of One&Only’s parent company, Kerzner International. “With a population of just 2,300 residents, Kéa Island is incredibly special to its people – it was our privilege to work with the community to authentically reflect and protect Kéa’s unique spirit.”

tailored health and beauty rituals that draw on Greek mythology, Ayurvedic healing traditions and indigenous Kéan botanicals.

Luxury Ayurvedic aromatherapy brand Subtle Energies has curated four exclusive treatments that combine Greek island influences with Ayurvedic principles. The signature treatments, facials, body wraps, massages and beauty rituals meld potent botanicals and modern wellness techniques. The brand has also created transformative retreats lasting three to five days.

Guests can also enjoy expert hand and feet therapies in the Pedi:Mani:Cure Studio by Bastien Gonzalez. Gonzalez offers exclusive treatments for the feet, nails and hands, with a focus on natural rituals inspired by Kéa’s idyllic setting.

Spa statistics

One&Only Kéa Island, Greece www.oneandonlyresorts.com/aesthesis

Spa size 1,700 sqm

Product partners Subtle Energies, Kéan botanicals, Bastien Gonzalez

Spa suppliers Gharieni, BC SoftWear, Technogym, SpaSoft, Kimisoo, Imatia, Aqua-Centre, Peloton

ROSEWOOD SCHLOSS FUSCHL

Dating back to 1450, this elegant hotel was reimagined by Rosewood to include a stunning new Asaya Spa that delivers personalised retreats

Rosewood Hotels and Resorts recently reopened Rosewood Schloss Fuschl with a stunning new 1,500sqm Asaya Spa. The elegant hotel, on the banks of Lake Fuschl in Salzburg, Austria was built in 1461 as a grand hunting lodge for the Prince-Archbishops of Salzburg. Over time, the property evolved into a prestigious resort, hosting an illustrious array of film stars and foreign dignitaries.

Rosewood’s full renovation of the 15th-century landmark began in 2022 and it now includes 98 guest rooms and the spacious Asaya Spa, dedicated to integrative wellbeing.

With eight treatment rooms, indoor and outdoor heated infinity pools from BWT and a Technogym-equipped fitness centre, the Asaya Spa is billed as a holistic retreat where guests can harmonise mind, body and spirit.

Additional facilities include a private outdoor lounge area with views of Lake Fuschl. There are three saunas and one steam bath from KLAFS, and a professional hair salon. The spa currently employs eight therapists.

Wellness activities at Asaya Spa

In winter the spa offers aufguss sauna sessions, sauna whisking, ice swimming and sound healing. Spring activities include outdoor

“Our

wellness ethos promotes both indoor and outdoor activities, encouraging guests to engage with the natural beauty of our surroundings.”

Souhel El-Achbah, director of wellness, Rosewood

yoga at the lake and botanical walks while, in summer, there is paddle board yoga, moonlight meditation and sauna ice sphere infusions.

Products and treatments

The Asaya Spa offers free skin analysis and massage oil workshops hosted by local experts. There are also aromatherapy workshops and children’s spa sessions.

Treatments by EviDenS de Beauté harness

ROSEWOOD SCHLOSS FUSCHL | AUSTRIA

Behind the project

Rosewood Schloss Fuschl delivers an experience rooted in its location and expertise. “Our mission is to offer a holistically curated wellness experience that seamlessly integrates timeless local practices with international cutting-edge wellness knowledge,” says Rosewood’s director of wellness, Souhel El-Achbah. “Natural, local ingredients and traditions enhance the uniqueness of our services.”

a combination of Japanese innovation and French skincare expertise. Guests can also enjoy the benefits of spa partners Dr Barbara Sturm and OTO Wellbeing as well as an Opatra Pro Dome facial skin analyser.

LED face treatments are provided by Dr Maryam Zamani’s MZ Skin and fragrances by Vyrao are also available. Other brands retailing at the spa include Supergoop!, Soleil Toujour, IZIPIZI, Lululemon and Eres.

A sanctuary for rejuvenation

Asaya Spa embodies the brand’s promise to deliver holistic wellness, encompassing Rosewood’s five pillars of wellbeing – emotional balance, fitness and nutrition, physical therapies, skin health and community engagement.

For guests focused on expanding their health journey, Rosewood Schloss Fuschl offers curated two to three-day retreats. These are centred on biohacking, dynamic ageing and holistic paths to wellbeing, including detox and sleep improvement.

Spa statistics

Asaya Spa at Rosewood Schloss Fuschl www.rosewoodhotels.com

Spa size 1,500sqm

Product partners EviDenS de Beauté, Dr Barbara Sturm, OTO Wellbeing, Vyrao, Dr Maryam Zamani’s MZ Skin, Supergoop!, Soleil Toujour, IZIPIZI, lululemon, Eres

Spa suppliers KLAFS, BWT, Opatra, Technogym

PLATINUM DIRECTORY 2025

in-depth profiles provide you with the inside track on the super brands of spa and wellness. Read on to discover the suppliers who can help to elevate you your spa business this year...

PLATINUM DIRECTORY 2025

111SKIN

Contact: tom@111skin.com

Tel: +44 (0) 344 692 1112

www.111SKIN.com

Rooted in science-led skincare, 111SKIN seamlessly blends clinically inspired treatment methods with instant results, providing an unparalleled client experience. With residencies in more than 100 of the world’s most esteemed hotels and spas, 111SPA/CLINIC combines spa-level luxury with clinical precision to create a unique wellness experience. Our signature facial techniques are combined with cutting-edge technology such as LED light therapy, cryotherapy and hydro-infusion to ensure world-class results.

111SKIN’s success lies in ensuring that each partner spa can offer customised experiences to suit the individual needs of every client. This bespoke approach has made us a coveted clinical wellness partner for spas around the world, from premier resorts and destination spas to prestigious city sanctuaries.

PRODUCTS & SERVICES

Founded by Dr. Yannis Alexandrides – a renowned plastic and reconstructive surgeon, and founder of 111 Harley St. clinic – at the heart of 111SKIN’s SPA/CLINIC experience is a commitment to scientifically advanced formulations and therapies. State-of-the-art ingredients and sophisticated delivery systems offer targeted solutions to various skin concerns, from anti-ageing and pigmentation to hydration and firmness.

One of the brand’s most in-demand treatments is the Celestial Black Diamond Facial for mature, dry and damaged skin. Its anti-ageing actives work synergistically to target fine lines, wrinkles, age spots and pigmentation. 111SKIN’s popular Cryo facial is a regenerative experience, harnessing the power of electronically cooled purified air at -30°C to benefit the skin. Clients can expect to feel de-puffed and refreshed with refined pores and a lifted, sculpted face and neck.

LATEST LAUNCHES

Advanced scientific skincare: 111SKIN blends cutting-edge science with luxury Bespoke treatments: customised protocols ensure a personalised experience for clients

Exclusive spa partnerships: trusted globally for clinically effective yet luxurious treatments

Results-driven formulas: proven ingredients deliver visible results

KEY CLIENTS

Adare Manor, Ireland; Four Seasons Hotels; Ritz-Carlton Yacht Collection; Aman Resorts, Hotels & Residences; Toska Husted Group, US; Mandarin Oriental Hotel Group

The Cryo Revitalising Moisturiser mimics the effects of cryotherapy on the skin: an instant cooling and awakening effect sculpts, tightens and leaves the complexion glowing. Clinically proven to increase skin elasticity by 40 per cent and skin firmness by 47 per cent after two weeks, it contains a ginseng complex, polyglutamic acid and eight types of hyaluronic acid, while 111SKIN’s signature NAC Y2 complex repairs and restores skin health.

The All Day Radiance Face Mist gives skin a healthy glow and instant hydration, while also promoting a more even skin tone and reducing redness. Powered by pre- and postbiotics, the mist contains damascus rose water and a multi-peptide blend.

Founder

Dr Yannis Alexandrides

“Grounded in clinical science and glamorous wellness, our exclusive spa treatments, just like our skincare products, are results-driven and luxurious.”

Toska Spa & Facial Bar in Coral Gables, Florida, US

AGILYSYS

Contact: justin.oram@agilysys.com

Tel: +1 239 745 5853

www.agilysys.com

Aagilysis_inc agilysis Agilysys Inc

gilysys is well known for its long heritage of hospitality-focused technology innovation. The company delivers modular and integrated software solutions and expertise to businesses seeking to maximise Return on Experience through hospitality encounters that are both personal and profitable. Over time, customers achieve high return hospitality by consistently delighting guests, retaining staff and growing margins.

In August 2024, Agilysys announced the strategic acquisition of Book4Time, a leading spa management SaaS solution, to accelerate hospitality technology innovation by combining product strengths and enhancing their value proposition to the hospitality industry.

Agilysys has recently released multiple new hospitality software and technology innovations, some powered by AI, to help properties lift revenue and lower costs. These innovations reflect the meaningful investment the company has made over several years to develop the most modern, flexible, secure and impactful hospitality solutions available.

PRODUCTS & SERVICES

• Agilysys Golf – multiple offers informed by past choices and stored preferences boost revenue and increase guest satisfaction.

• Agilysys Golf – Retail – always have the perfect golf gear in stock with InfoGenesis POS and Agilysys Eatec, ensuring guest favorites

are available and easy to purchase.

• Agilysys Golf – Teesheet – ideal for organising tournaments, scheduling and tracking tee times, managing the pro shop, directing staff or overseeing player experiences.

• Agilysys Spa – streamline spa operations with a single solution connected to your PMS. Simplify scheduling, enhance workflows and

Senior vice-president, Product Strategy

Frank Pitsikalis

deliver seamless bookings with visibility into pricing and priorities. Powered by guestsense.ai, our AI Concierge automates reservations naturally and optimises revenue.

• Agilysys Spa – Booking – a cloud-native spa management solution for independent and resort spas, streamlining check-ins, scheduling, and appointments while maximising resources. PMS and POS integration enables seamless data sharing across your enterprise.

• Agilysys Membership – enhance service levels, boost efficiency, and increase guest satisfaction by integrating club membership management with your PMS. A unified system seamlessly manages guest and member profiles across your entire operation.

• Agilysys Membership – Loyalty & Promotions – define and manage memberships for individuals, families, groups, or corporate accounts with customisable parameters. The Membership Portal simplifies online registration and lets members check balances and redeem points via gift cards, eCash, and loyalty programmes.

“Our integrated solutions streamline operations under one vendor and elevate the guest experience.”

ABOUT THE BRAND USPs

Agilysys products are cloud-native solutions but also support on-premise deployment, ensuring innovation and adaptability

Agilysys incorporates AI tools that can optimise revenue opportunities and streamline guest experiences with tailored, real-time offers

KEY CLIENTS

Carnival, UK; Hilton Hotels; Watergate Bay Hotel, Newquay, UK; Marriott International; Mohegan INSPIRE Entertainment Resort, South Korea

ALQVIMIA

Contact: soporte@alqvimia.com

Tel: +34 972 287 003

www.alqvimia.com alqvimia

Forty years ago, Idili Lizcano fused the art of perfumery, knowledge of ancestral formulas, and the power of aromatherapy to create ALQVIMIA. With a trust in the power of nature and essential oils, the brand offers natural, holistic cosmetics with therapeutic and emotional benefits – the foundation of what we now call ‘emotional cosmetics’. Every day, we are committed to being a more ethical company, contributing to a more beautiful, honest and respectful world.

PRODUCTS & SERVICES

Throughout our journey, we have created natural and holistic cosmetics based on essential oils. Our current portfolio of over 220 products for professional and retail use allows customers to enjoy comprehensive treatments at home with the same quality as in the spa.

Our catalogue includes 14 lines of facial and body care products, essential oils, vegetable oils, soaps and nutricosmetics.

We also offer exclusive experiences, such as holistic rituals, beauty treatments, and energy therapies, all fully personalised for our clients.

ABOUT THE BRAND

USPs

Our 100 per cent-natural cosmetics respect beauty and nature

We develop products and rituals using the finest pure essential oils and high-quality plant extracts, promoting the holistic wellbeing of the body, mind, and soul

KEY CLIENTS

ALQVIMIA’s products and services are available in premium beauty centres and luxury spas in hotels in 22 countries, including Ritz-Carlton, Oberoi, Six Senses, Four Seasons and Sheraton

“The secret of ALQVIMIA’s excellence is effectiveness and physical and emotional wellbeing in perfect harmony with nature.”

LATEST LAUNCHES

Our Essentially Beautiful range now features Radiance Booster Facial Oil, which contains plant-based bio-retinol with a formula of 100 per cent natural origin to nourish and firm the skin. We also introduced the Neck and Décolleté Radiance Mask, enriched with hyaluronic acid and AHAs, to enhance the luminosity of the neck and décolleté. Radiance Glow Facial Treatment is a ritual that combines both products, offering rejuvenation, lifting and instant luminosity.

Chief executive officer

Drolma Lizcano

AQUAFORM

Contact: info@aquaformsrl.com

Tel: +39 030 8913122

www.aquaformsrl.com

aquaform.af aquaform_af aquaform-af aquaform af

With an innovative approach to spa projects, Aquaform designs and manufactures premium solutions for spas and holistic wellness environments. Its philosophy is deeply rooted in the understanding that water is essential for health restoration and recovery. Building on this principle, Aquaform has developed an exceptional range of revolutionary water experiences, empowering spa designers to create unique and exclusive projects that offer guests immersive and ever-evolving journeys. Aquaform also welcomes special requests, enabling its partners to push the boundaries of innovation and uniqueness. The team’s project-orientated mindset and technical expertise, allows the design and production of sophisticated solutions where customisation and excellence converge into unique creations.

PRODUCTS & SERVICES

Featuring over 20 innovative solutions, the Aquaform catalogue sets a new standard for water-based experiences in spa projects. Complete with detailed technical information, the catalogue is an essential tool for designers, with everything required to seamlessly integrate Aquaform systems into their projects. Standout products include the Vitalis system, which elevates and simplifies the Kneipp experience; the most advanced sensory showers on the market (Sensus and Helvetica); a new benchmark for foot baths

Chief executive officer

Stefano Moretti

(Planta); and a collection of horizontal showers (Aquamotus and AF Fusion) designed to deliver highly effective water massage treatments. The catalogue also showcases a diverse array of systems for private wellness, whether in residences or exclusive areas within spas.

LATEST LAUNCHES

Velum can transform pool environments into immersive, multisensory experiences. The Sky Rain and Water Curtain, part of this latest innovation, create a dynamic water feature that enhances both relaxation and entertainment. Water Curtains are designed to incorporate coloured lights, misting systems and sensory elements that deliver a captivating blend of light, sound and tactile sensations. Whether simulating natural effects such as sunlight and water reflections, or creating the drama of a thunderstorm, Velum enriches the poolside experience with a mesmerising and realistic atmosphere.

“Spa stands for salus per aquam, meaning ‘health through water’. Water is the essence of any spa experience – without it, true wellness cannot be achieved.”

ABOUT THE BRAND

USPs

We design and produce water-based wellness experiences that enhance wellbeing and psychophysical balance

Our spa solutions are rooted in the belief that water is essential for health and recovery, offering guests unique immersive journeys

KEY CLIENTS

Le Negresco, Nice, France; Six Senses Crans-Montana, Switzerland; Hotel Cardo Roma Marriott, Italy; Hôtel Royal Evian, France; Helvetia & Bristol Firenze, Italy

AROMATHERAPY ASSOCIATES

Contact: hmandall@aromatherapyassociates.com

Tel: +44 (0) 23 9206 3317

www.aromatherapyassociates.com

AromaAssoc aromatherapyassociates

aromatherapy-associates

@aromatherapyassociates381

World-leading British luxury wellness brand Aromatherapy Associates has been sharing the transformative power of essential oils since 1985. Hand-blended in London using ethically sourced, natural ingredients, the brand’s award-winning products and treatments are designed to support both physical and emotional wellbeing.

Available globally in leading spas and retail locations, Aromatherapy Associates offers a full wellness menu of facials, massages, and body treatments. Committed to people, planet, and community, the brand is proud to be cruelty-free, vegan, and B Corp Certified.

Aromatherapy Associates is dedicated not just to being the best in the world, but the best for the world, leaving a positive legacy for wellbeing and sustainability.

ABOUT THE BRAND

USPs

Nearly 40 years of expertise and authority in aromatherapy

London-based Master Blender oversees sourcing and blending for guaranteed quality

100 per cent natural, ethically sourced ingredients ensure efficacy

Seven-time winner of World’s Best Aromatherapy Brand at the World Spa Awards

KEY CLIENTS

Grand Resort Bad Ragaz, Switzerland; Savoy Palace, Funchal, Madeira; Regent Porto Montenegro, Tivat; Grand Hotel Kempinski High Tatras, Slovakia; Hyatt Regency Thessaloniki, Greece

PRODUCTS & SERVICES

Aromatherapy Associates offers a luxurious range of treatments and products designed to address physical and emotional needs, including tranquil sleep, muscle tension relief, calm mind and hormonal balance.

The Ultimate Aromatherapy Experience signature treatment begins with a consultation to identify your emotional and physical needs. Guests select from two signature oils, each formulated from natural plants and flowers known for their therapeutic benefits. This intense massage ritual combines eastern and western techniques to dissolve tension from head to toe.

The iconic Bath & Shower Oils, infused with 30 per cent pure essential oil blends, provide a truly therapeutic experience, while hero products like Deep Relax Sleep Mist, Revive Body Oil, De-Stress Pure Essential Oil, and De-Stress Muscle Gel effectively address specific wellbeing concerns.

LATEST LAUNCHES

Aromatherapy Associates incorporates psychodermatology principles into its facials, focusing on the connection between skin health and emotional wellbeing, with techniques designed to lower stress levels while encouraging skin reset and repair. Each treatment features high-performance natural products infused with botanical actives, promoting visible results for healthy skin.

Another innovation is the award-winning Atomiser Connect diffuser, featuring dual diffusion pods that allow for effortless switching between essential oil blends. Its waterless diffusion technology disperses pure essential oils in a micro-fine mist, ensuring the preservation of their therapeutic properties.

Chief commercial officer

Serina Sandhu

“We

combine expertise, artistry and ethically sourced ingredients to create transformative wellbeing experiences that nurture the body, mind and spirit.”

ART OF CRYO

Contact: contact@artofcryo.oom www.artofcryo.com

artofcryo artofcryo artofcryo @artofcryo

Art of Cryo is the wellness lifestyle division of L&R Kaeltetechnik, founded in 1991. With proven expertise in high-performance cryo-chambers, the company’s elegant and highly effective Vaultz is the engine of successful cryo-centres and luxury spas around the world. Vaultz is preferred by the most exclusive and distinguished professional centres and institutes. Client trust, feedback and long-term relations are our inspiration.

PRODUCTS & SERVICES

The company’s Tec-Spa Module is formed by a triangle of MCS, Vaultz and Flow System. MCS combines deep-tissue warmth, charged air, a light cocktail from collagen-red to vital-blue, sound stimulation, air exchange, fragrance and a booster and activation module.

Vaultz – the peak of cryotherapy – provides stable, durable, powerful, comfortable, effective and repeatable treatments.

The Flow System has alternating deep-flow technology, allowing the shortest treatment times. Its exclusive design has a movable

ABOUT THE BRAND USPs

Tec-Spa Module offers up to 16 treatment levels in less than 30 minutes

Individualised treatments are touchless, time-saving and scalable

Cross-product protocols and an open platform deliver cutting-edge innovation

KEY CLIENTS

Coolzoone Madeira, Portugal; CryoOxy, Innsbruck, Austria; Vidavii, London, UK; Appenzeller Huus, Switzerland; doctorfrost, Frankfurt, Germany

“Our concept promotes a healthy lifestyle that can easily be integrated in daily routines – joy-up!”

carbon body and Formula 1-style closing mechanism. Six treatment targets, each with five levels cover all client preferences.

LATEST LAUNCHES

Tec-Spa Module is the solution for luxury spa and high-end wellness facilities seeking to offer premium services. It adds an innovative dimension to relaxation and recovery services with multi-levelled benefits.

Tec-Spa Module is variable in set-up and scale: from space-saving solutions to mega projects for deep luxury or a larger audience.

CSO and CMO

Rainer Bolsinger

BARR + WRAY

Contact: sales@barrandwray.com

Tel: +44 (0) 141 882 9991 www.barrandwray.com

barr-and-wray-ltd

Ian Montgomerie

Group chief executive officer

Founded in 1959, Barr + Wray is a world-leading provider of spa design, engineering and pool and spa equipment. We provide a full turnkey solution to bestow our clients with the total package of interior design, technical design and specification, supply, installation and commissioning of all equipment in our comprehensive portfolio.

Barr + Wray is a truly global company with offices in the UK and Dubai, and has completed projects in the UK, Europe, the Middle East, Asia, Africa and the US.

PRODUCTS & SERVICES

We design a wide range of bespoke experiences to make every spa unique for the owner and operator. Our worldwide services include:

Engineering consultancy: for wet area items such as pool water filtration systems as well as bespoke thermal experiences such as saunas, steam rooms, ice fountains, hammams, heated loungers and snow cabins.

Interior design: we employ an innovative design team and offer a fully coordinated and integrated spa interior design solution.

Supply and install: all wet area equipment is fitted and maintained by our own in-house team of fitters.

Aftersales: we provide a quality aftersales and maintenance service for all projects.

HYDROTHERMAL SHOWCASE

Hammams – these can become the heart of a spa or offer a VIP treatment room for guests. They create a sociable space for guests to gather in groups. If a spa does not have room for a pool we would recommend a hammam as a great way of delivering a special spa experience.

Vitality pools – integral to a luxury five-star spa experience, these pools deliver true external hydrotherapy. With a multitude of different experiences available, vitality pools offer your guests the ultimate in rejuvenation and relaxation.

Other products include cold plunge pools, snow showers, saunas, steams rooms, experience shower and heated loungers.

“Our experience and expertise in all aspects of spa design are what makes us stand out in a truly competitive market.”

USPs

Barr + Wray is able to create award-winning spas for its clients, offering a full interior design package and the technical ability to supply superlative spa wet area solutions

We offer flexible and cost-effective services unrestricted by geography or size

By offering both interior and technical design, we ensure that all aspects of your spa project are covered

KEY CLIENTS

Accor, Hilton Hotels & Resorts, Marriott, Four Seasons Hotels & Resorts, IHG, Hyatt, Aman Resorts, Hotels & residences

BBSPA UK

Contact: kirsty@bbspauk.com

Tel: +44 (0) 7780 332384 www.bbspagroup.com

Aleading name in spa and wellness consulting and management, BBSPA features a team that collectively has completed over 80 international and national spa projects across the UK, Japan, China, India, Middle East and Europe. BBSPA operates worldwide with offices in Italy, France and the UK with 30 staff across the group.

Co-founder Régis Boudon-Doris and president of BBSPA France, Ghislain Waeyaert, were joined in 2024 by international spa consultant Kirsty MacCormick, to oversee global operations and lead BBSPA UK as CEO. Supporting her as directors of BBSPA UK are

USPs

Commit to commercial success: our stakeholders are partners in our journey, and we are dedicated to delivering commercial success in every project we touch

Our solutions are data-driven and strategically crafted, ensuring that every concept we develop provides both wellness and financial returns

Innovate relentlessly: every spa we create tells a unique story – we lead the industry by continuously exploring new horizons, ensuring our concepts are always fresh, impactful, and transformative

Global excellence, local sensitivity: in every market we enter, we immerse ourselves in local traditions, culture and wellness practices

KEY CLIENTS

Pandox; Hilton Hotels; Star Hotels; IHG; Accor

Finlay Anderson and Jacqueline Ross, who will also continue her successful training and consultancy support business.

PRODUCTS & SERVICES

BBSPA offers a turnkey spa consultancy service from market research and feasibility, technical design and specifications through to pre-opening and opening. We aim to provide a 360-degree vision and expertise in handling all the essential steps in the development of a successful spa project, imparting a rational and analytical approach with the following methodology;

We think: audit, market analysis, spa concept and business model, cost and revenue analysis.

We set up: spacial diagrams, flow charts, technical requirements, business plan.

We design: concept creation, executive project development, tendering, construction phases, quality control.

We manage: selection of management system, products and technological brands, operating manuals, recruitment, selection and training of team, opening. This includes operational support through management contracts, leasing and lease management.

LATEST LAUNCHES

With an impressive portfolio of over 50 projects worldwide, spanning more than 65,000sqm of spa space, BBSPA is committed to further expanding its footprint in the global spa and wellness industry.

BBSPA UK currently has 18 projects in consultancy development across the region and four signed management contracts, and has recently moved into new offices on Princes Street, Edinburgh.

CEO and co-founder

Kirsty MacCormick

ABOUT THE BRAND

“We aim to contribute to the future of spa and wellness – one innovative concept, one transformative experience and one commercial success at a time.”

BC SOFTWEAR

Contact: enquiries@bcsoftwear.com

Tel: +44 (0) 1628 642940

www.bcsoftwear.com

BcSoftWearuk bcsoftwear bc-softwear-ltd @BCSoftwear

Established in 2002 by Barbara Cooke, UK-based BC SoftWear supplies luxury spa treatment linens, towels, bathrobes, footwear and spa bags to hotels and spas across more than 50 countries, with an ever-expanding global presence. Created for a discerning clientele who prioritise quality and performance, our products blend innovation with eco-conscious practices, making BC SoftWear the preferred choice for responsible luxury in the hospitality industry.

PRODUCTS & SERVICES

We specialise in luxurious spa linens designed to dress treatment beds in ultimate style, offering a range of fabrics to suit any type and size of bed. Our deluxe collection features superior spa linen for a truly memorable guest experience. The eco-conscious SmartSoft® line is designed for quick treatment turnaround and saving in laundry times and energy. Our bathrobe selection includes up to 15 different styles from stock. If you require something beyond this, our bespoke service is available to craft designs tailored precisely to your establishment’s needs. With sizes ranging from toddler to 4XL, our bathrobes ensure the perfect fit for every guest. Our range also includes lounge chair covers, fleecy blankets

Founder Barbara Cooke

Raffles London at The OWO, UK

and towelling spa accessories, all customisable to meet client requirements.

Extensive distribution capabilities and warehouses in the UK, Turkey, the Netherlands and the Republic of Ireland ensure fast delivery and seamless service in the EU and worldwide.

LATEST LAUNCHES

Combining indulgence with sustainability, BC SoftWear’s latest collection features biodegradable slippers that perfectly balance comfort with eco-responsibility. The unique anti-slip design also ensures safety without compromising on comfort. Our thicker, more luxurious towels and bathrobes elevate the spa experience while promoting energy efficiency thanks to innovative fast-drying technology.

“Every thread and design weaves our commitment to unparalleled quality and environmental responsibility.”

USPs

BC SoftWear specialises in bespoke luxury, offering fully customisable towels, linens and bathrobes tailored to each spa’s unique needs From personalised embroidery to exclusive colours and sizes, we deliver unmatched individuality

Our SupremeSoft range, one of the first sustainable collections of its kind, enhances efficiency without compromising on quality

KEY CLIENTS

Champneys, UK; Ritz-Carlton Hotel Company; St Regis Hotels & Resorts; Four Seasons Hotels & Resorts; Corinthia Hotels; Raffles

ABOUT THE BRAND

BELTRAMI

Contact: export@beltrami.it

Tel: + 39 03571 63 15

www.beltrami.it

Ibeltrami.linen beltramilinen beltramilinenitaly

talian company Beltrami has over 50 years’ experience in textile manufacturing, covering all requirements of luxury hospitality, spas, high-end private residential and yachts.

A specialist in fully bespoke projects, designed and developed to customer specifications, Beltrami manages the complete production process, from the early stages of design through to manufacturing and subsequent customer service, which guarantees the highest quality standards. Beltrami products are distributed worldwide, either directly from our facilities in northern Italy or through selected local partners.

PRODUCTS & SERVICES

We provide all the textile products a spa may need: from oshiboris to bespoke treatment bed setups; from bathrobes to relax blankets; and decorative elements, including technical accessories such as toppers, duvets, cushions and bolsters with oil resistant covers. All products are fully customisable in a range of fabrics and tested for their specific use and heavy laundering.

“Our technical know-how, flexibility and passion are a signature that is truly appreciated by our customers worldwide.”

Close collaboration with our customers and their designers is critical to our approach

We aim to create products that have a strong focus on their specific function and use

Our projects are fully bespoke, including items designed for clients’ specific needs

KEY CLIENTS

Le K2 Goji Spa, Courchevel, France; Maybourne Riviera, Roquebrune-Cap-Martin France; Lefay Resorts, Italy; The Spa at The Merrion, Dublin, Ireland; Cheval Blanc, Paris, France

LATEST LAUNCHES

Our signature collection, Autentica Fibra di Legno Beltrami – derived from sustainable birch wood – is a top-of-the-range, ultimate luxury experience. We have recently created a complete range of textile accessories for cryotherapy and shiatsu, specially devised to grant superlative comfort and effectiveness.

In addition, we are developing a brand new linen solution for treatment beds, to make massage easier for operators while fully respecting guests’ privacy.

Chief executive officer

Cinzia Imberti Beltrami

BIOLOGIQUE RECHERCHE

Contact: serviceexport@biologique-recherche.com www.biologique-recherche.com

biologique.recherche.officiel biologique_recherche biologique-recherche

Biologique Recherche is a scientific luxury skincare brand that conducts medical grade research on the skin to develop personalised treatments and homecare routines. Founded by a French family of passionate skincare experts, it remains loyal to the brand’s founding principles, ensuring the transmission of its unique methodology and results-driven personalised approach.

Biologique Recherche offers spa guests targeted products with natural botanical, biological or mineral actives as well as bio-engineered actives, combined with skilled and talented hands.

Authenticity and balance remain at the soul of the brand, building better skin without compromising. Biologique Recherche is entirely dedicated to excellence through its highly customised and results-driven treatments, focused on re-conditioning the skin for the

ABOUT THE BRAND

USPs

The company’s highly customised solutions target clients’ individual needs, making Biologique Recherche the choice of brand for the most discerning clientele

Our unique manufacturing process is one of the main reasons for the effectiveness of our formulations: there is no mass production

KEY CLIENTS

Biologique Recherche products are available in more than 85 countries, ranging from exclusive medical and day spas to premier luxury hotel spas

best result to every Skin Instant, which for every person is different and can evolve during the course of each day.

PRODUCTS & SERVICES

The Biologique Recherche methodology combines powerful products and personalised treatment procedures with a constant respect for the skin structure and physiology. This is complemented by the implementation of specific manual techniques adapted to the different Skin Instants. The company’s research and development team is driven to bring unique products to market at the cutting-edge of skin biology expertise.

LATEST LAUNCHES

Biologique Recherche is an agile operation that is able to bring the latest scientific research to the market, sometimes after working on a patent for more than five years.

As part of its dedicated and commited work, the company’s R&D department has found the mother of all collagen – known as Type-O Collagen. Thanks to the discovery of this exclusive patented active ingredient, Biologique Recherche was able to develop Collagène Originel serum.

Collagène Originel stimulates naturally occurring type I, III, IV and VII collagens; redensifies the skin in three dimensions; revitalises and restores the wavelike structure of the dermal-epidermal junction; and reduces wrinkle length.

Biologique Recherche also provides the first green caviar-infused biocellulose mask, which offers clients a plumping, anti-wrinkle effect: the Masque Caviar Vert is an essential ally in the fight against visible signs of cutaneous ageing.

Export sales and hospitality director

Charlotte Diasse

“Our approach is based on personalisation and understanding skin physiology, with unparalleled transformative treatments.”

BRASS MONKEY

Contact: natalie@brassmonkey.co

Tel: +44 (0) 7394 096233

www.brassmonkey.co

Brass Monkey was born from a passion for cold water immersion and the positive effects it can have on our physical and mental health. Working from workshops in Yorkshire and Scotland, we set out to create the world’s finest ice baths.

We’re proud to say we now work with some of the finest hotels and spas in the world. Our beautifully designed ice baths help spas to deliver truly world-class cold water experiences for their customers.

PRODUCTS & SERVICES

We’ve created three ranges of products to serve the different needs of spas and fitness suites worldwide. The Custom Range is a bespoke design and installation service that includes optional project management and is ideal for high user loads.

Founder and CEO

Dan Bosomworth

Our Spa Range is designed to fit seamlessly into your existing space and includes a range of models including single and double tubs. The Fitness Range is perfectly suited to gyms and recovery suites, delivering freestanding baths that offer fast installation for moderate user loads.

LATEST LAUNCHES

We have upgraded the engine and filtration in our Fitness Range, which can now deliver up to 100 dips per day. For the Spa Range, we have created a higher specification filtration system that allows up to 400 dips a day. We’ve also created a dual bath so that your spa guests can share their cold-dipping experience. Our Custom Range offers bespoke integration to your plantroom for more convenient maintenance.

“We offer a bespoke design and installation service, acting as a partner to help you create a truly unique cold water experience.”

ABOUT THE BRAND USPs

Bespoke design and installation service with optional ongoing cleaning and maintenance packages

Free consultation on how ice baths can drive a return on investment and elevate the customer experience in your spa

KEY CLIENTS

Soho House, London, UK; Bulgari London, UK; David Lloyd Leisure; Six Senses Ibiza, Spain; Grantley Hall, North Yorkshire, UK

BUTTERSCOTCH DESIGN

Contact: info@butterscotchdesign.com

Tel: +44 (0) 118 959 4277 www.butterscotchdesign.com

butterscotchdesign butterscotch-design

Managing director

Butterscotch Design specialises in creating bespoke, luxurious spa and wellness facilities for both commercial and residential clients. As a family-run award-winning business with over 20 years of expertise, we combine innovative design with a passion for wellness, to create exceptional spaces that inspire relaxation and rejuvenation.

Russell King, managing director, began his career at Syntax, collaborating with globally renowned spa operators such as Chiva-Som. There, he mastered the art of seamlessly integrating operational excellence with cutting-edge design, laying the foundation for Butterscotch Design’s signature approach to creating transformative wellness environments.

We approach every project with a holistic focus on the entire spa journey – seamlessly blending operational flow, immersive sensory experiences and the thoughtful use of natural light to forge a deep connection with the outside world. Each project is carefully tailored to reflect our client’s brief, balancing natural materials with state-of-the-art technology to create truly transformative spaces.

PRODUCTS & SERVICES

Our service offerings are centred on creating serene environments that nurture wellbeing and cultivate a deep connection with nature.

From envisioning innovative, one-of-a-kind spaces to ensuring seamless project delivery, we manage every stage of the design journey

with precision and care. Our expertise spans bespoke spa design, operational and creative space planning, custom thermal experiences, and the artful integration of natural materials with cutting-edge technologies.

Whether creating a boutique retreat, wellness resort or a residential spa, we craft and deliver tranquil spaces that evoke calm, encourage healing and rejuvenate

Russell King

Champneys Forest Mere, Hampshire, UK

Alfrespa: luxury spa garden retreats

the spirit – all while fostering a profound connection to the natural world.

LASTEST LAUNCHES

Alfrespa is a unique offering that reimagines outdoor spaces by blending the luxury and convenience of a tailored spa garden with holistic wellness design. Creating bespoke spa experiences for both residential and commercial settings, each design harmonises with your outdoor environment.

From bespoke hydrotherapy pools and thermal pods to immersive sensory spaces, our designs transform outdoor areas into serene personal sanctuaries or captivating guest-focused retreats.

Our first project, at Homefield Grange Health & Wellness Retreat, will showcase Alfrespa. This garden retreat seamlessly integrates a natural pool, outdoor thermal facilities, and a sensory-focused layout, offering a truly transformative experience that connects guests with nature while promoting serenity and holistic healing. Visit alfrespa.com.

“We believe great design is about creating wellness spaces that inspire connection – to oneself, to others and to the natural world.”

USPs

Our approach creates award-winning spa environments, combining creativity with technical precision with innovative design

We specialise in crafting unique thermal experiences, using natural materials and cutting-edge technology to create spaces that are as functional as they are beautiful

Our attention to detail ensures every project delivers both luxury and exceptional guest journeys

KEY CLIENTS

Champneys, UK; Homefield Grange Retreat, Kettering, UK; TUI Cruises; Silverlake Dorset, UK; Lower Mill Estate, Cirencester, UK; Y Spa, Wyboston, UK

ABOUT THE BRAND

[COMFORT

ZONE]

Contact: communications@comfortzone.it world.comfortzoneskin.com

comfortzoneskin_official

comfortzoneskin_official

Inspired by the vision and the commitment of pharmacist, cosmetic chemist and brand founder Dr Davide Bollati, [comfort zone] supports over 7,000 partner spas and hotels across the globe to deliver results-orientated, memorable experiences for face and body.

Providing customer satisfaction and business success, its regenerative solutions are the result of science-based innovation driven by an internal research team and the support of a multidisciplinary scientific committee.

Formulated and produced in the carbon neutral Davines Village in Parma, Italy, the clinically proven efficacy of the treatment menu and vegan homecare products is based on pharmacognosy and includes botanical species from the brand’s Scientific Garden, an open-air laboratory at its headquarters.

All formulations are vegan, highly concentrated in natural ingredients and independently clinically tested. Since 2020,

ABOUT THE BRAND

USPs

Launched in 1996, [comfort zone] is a multi-awarded professional brand

A certified B Corporation since 2016

Delivers premium, clean, results-driven, vegan formulations and spa treatments

A regenerative holistic approach combines science-driven innovation and a rigorous commitment to sustainability

KEY CLIENTS

Aqua Sana Forest Spas UK & Ireland; W Hotels London and Edinburgh, UK; South Lodge, Sussex, UK; Rockliffe Hall Co Durham, UK; Pennyhill Park Hotel & Spa, Surrey, UK; Relais and Chateaux Hostellerie du Pas de l’Ours Switzerland; Principe di Savoia, Milan, Italy

[comfort zone] has sourced ingredients from regenerative organic agriculture to favour biodiversity and help combat climate change. This led to the creation of the European Regenerative Organic Center, in 2022, in partnership with the Rodale Institute, to enable research and the selection of new regenerative organic ingredients for its skincare products.

PRODUCTS & SERVICES

Combining customisable solutions, intensive formulas and biomimetic textures, the brand’s facials and body massages feature proprietary massage techniques and technologies. Among the best known are Tranquillity Pro-sleep massage, with essential oils and an application inspired by neuroscience, and Sublime Skin, a natural filler solution combining peels and botanical bioactives.

The recently launched FACE SPAce is performed in a specially designed chair to bring professional results outside the spa. Leveraging intensive manual lifting, its advanced technologies and concentrated formulas are suited to both women and men.

LATEST LAUNCHES

Building on [comfort zone]’s pioneering research into cutaneous cellular longevity, the new /skin regimen/Lx line combines high-tech natural ingredients with the brand’s proprietary Longevity Complex. Proven to protect skin cell longevity, it effectively slows the rate of cellular ageing by up to 80 per cent* when used as part of a 28-day routine with three hero products: Detox Cleanser, HA4 Jelly Serum and Tripeptide Gel Cream. The /skin regimen/Lx Tripeptide Gel Cream has been honoured with the 2024 Marie Claire UK Skin Award for Best Moisturiser for Dull Skin.

* Independent laboratory, instrumental evaluation, 40 women, 28 days of use of Detox Cleanser, HA4 Jelly Serum and Tripeptide Gel Cream.

Founder and chairman

Dr Davide Bollati

“Our commitment to sustainable innovation – driven by science and inspired by nature – is crucial to ensuring clinical efficacy”.

ELEMENTAL HERBOLOGY

Contact: marketing@elementalherbology.com

Tel: +44 (0) 7971 054179 www.elementalherbology.com

elementalherbology elemental-herbology

Voted Best Natural Skincare Brand 2023, Elemental Herbology expertly formulates natural products based on the five elements of Traditional Chinese Medicine. Our unique formulations counteract the skin-damaging effects of ageing, lifestyle and the environment to deliver instant, long-lasting results for our spa clients. We believe in ethical and sustainable skincare, and our brand is committed to reducing waste, sourcing responsibly and respecting the world in which we live.

PRODUCTS & SERVICES

Elemental Herbology places the Five Element Theory at the core of our treatment philosophy in order to create holistic, meaningful and bespoke experiences that will stay with guests for a lifetime.

Therapists are trained to guide each client through our Traditional Chinese Medicine Face & Body Profile in order to discover their element. Thereafter they are prescribed a journey that includes bespoke treatments, products, food and lifestyle recommendations.

ABOUT THE BRAND

USPs

We combine Traditional Chinese Medicine and the ultimate in skin nutrition to restore the skin, mind and body to a healthy state

We use only the highest quality, ethically sourced natural ingredients – no synthetics

KEY CLIENTS

Atmosphere Hotels and Resorts, Maldives; Congham Hall Hotel & Spa, King’s Lynn, UK; Anantara The Marker, Dublin, Ireland; AlmaLusa Comporta, Portugal; Ockenden Manor Hotel & Spa, West Sussex, UK

“The flow of energy and balance can be easily disrupted. Our treatments and products bring this back to harmony.”

LATEST LAUNCHES

Our new Pause and Renew Gel Mask, is the ultimate go-to for revitalising tired, stressed skin – especially for those experiencing the effects of menopause. Packed with powerhouse botanicals, this refreshing mask instantly cools, hydrates and works its magic on dull skin, leaving it radiant and glowing. This in-demand launch is all about supporting wellbeing through every stage of life, and it reaffirms our dedication to natural, results-driven skincare solutions.

General manager

Carolyne Beck

ELEMIS

Contact: newbusiness@elemis.com www.elemis.com

elemis elemis_uki Elemis @elemis_uki

ELEMIS is a skin wellness brand committed to creating products that promote healthy-looking skin while positively impacting people and the planet. Built on our heritage in spa excellence, our formulations are inspired by nature and powered by science to support you on your ever-changing beauty journey. We achieved B Corp certification in 2023 and are committed to using our business as a force for good, with the ambition of becoming a leader in sustainability within the beauty industry.

PRODUCTS & SERVICES

We formulate iconic skincare products and perform rejuvenating skin wellness treatments

for the face and body. Our award-winning product range harnesses the power of nature’s finest actives, high-performance delivery systems and revolutionary technology to deliver clinically proven results you can see and feel. Our no.1 bestselling Pro-Collagen Cleansing Balm is infused with a spa-like scent blend of nine essential oils and is so popular that one sells every 10 seconds.*

Our globally renowned, ELEMIS EXPERT™ Touch and Tech facials use hands-on expertise and ground-breaking technology alongside active ingredients to reveal rejuvenated results. We also perform confidence-boosting bodycare treatments that utilise advanced precision heating and cooling technology for lasting results.

Global president and co-founder

Noella Gabriel

“Every

year we touch more than 6 million clients with our professional treatments. We understand that skin is a complex living system and skin health is collagen health.”

LATEST LAUNCHES

Our latest innovation, Pro-Collagen Future Restore Serum, is clinically proven to boost skin’s firmness by up to 46 per cent in just four days.** Formulated with a world-first marine discovery – our exclusive Opal Skin Algae Complex – along with powerful marine actives, Pro-Collagen Future Restore Serum targets the effects of collagen decline on the skin for a firmer, fuller appearance.

The latest additions to our treatment menu are our ELEMIS EXPERT™ Cryo Body treatments. In each of these three treatments we use cutting-edge cryo technology alongside our signature massage techniques to offer spa guests confidence-boosting results that encourage repeat bookings.

ABOUT THE BRAND USPs

A leading luxury British skin wellness brand rooted in spa excellence

We have been B Corp certified since 2023 A pioneer in treatment innovation for 35 years

KEY UK CLIENTS

Visit https://uk.elemis.com/store-locator to explore our spa partners

* Based on Global annual volumes shipped in 12 months.

** Independent Clinical Trials 2024, 30 people over 4 weeks.

ELLISONS

Contact: spapartner@ellisons.co.uk

Tel: +44 (0) 24 7636 9114 www.ellisons.co.uk

EllisonsHairandBeauty Ellisons Hair and Beauty

ellisonshairandbeauty

Based in Warwickshire, UK, since 1930 Ellisons has established itself as the supplier of choice for premium spa furniture, fixtures, equipment, consumables and niche brands. Whether you operate an individual property or a group of spas, our knowledgeable Spa Partner team provides a one-stop solution for your FF&E and OS&E requirements. We offer an unrivalled level of service to help you deliver an exceptional experience to your clients.

PRODUCTS & SERVICES

Our Spa Partner team can help with every aspect of your project, making sure it runs smoothly, on time and to budget. You can depend on our years of experience advising on new builds and refurbishments while supplying ongoing consumables and inspiring new treatment opportunities.

We work closely with industry-leading manufacturers including Gharieni, REM and Living Earth Crafts, and stock over 10,000 products to offer a full consolidation service – saving you time and maximising value.

ABOUT THE BRAND USPs

Our Spa Partner team includes qualified therapists and experienced spa managers who work hard to support your vision

Our white-glove delivery service takes care of import, delivery, installation and the disposal of all packaging

KEY CLIENTS

Harrods Hair & Beauty Salon, London, UK; The Woodland Spa, Burnley, UK; W Edinburgh, Scotland; Marriott International; Aqua Sana Forest Spa, Center Parcs

“Our Spa Partner team offers customers a unique, consolidated service and a seamless, personalised experience.”

LATEST LAUNCHES

Our new wellness showroom is a premier UK destination where our customers can experience the latest touchless technologies, including Gharienis award-winning RLX Satori and Welnamis systems. By showcasing these forward-thinking and innovative technologies, we aim to support our customers in diversifying their offerings and creating new revenue opportunities – enabling spas all over the world to provide exceptional experiences for their guests.

Commercial director

Matthew Champney

EOS SAUNATECHNIK

Contact: info@eos-sauna.de

Tel: +49 2775 82 0

www.eos-sauna.com

Aleading provider of high-quality design-led spa and wellness equipment, EOS Saunatechnik relies on quality, innovation, leading design and technical know-how to offer clients memorable sauna experiences. Founded in 1944 in Driedorf, Germany, EOS has built up a comprehensive distribution network and sells its products in more than 80 countries, delivering top quality ‘Made in Germany’ equipment as a reliable partner for discerning sauna enthusiasts worldwide.

PRODUCTS & SERVICES

EOS Saunatechnik’s product range extends from classic Finnish sauna heaters with a power range from 3 to 72 kW and stylish sauna heaters to infrared heaters and powerful steam generators. These are complemented by intuitive control systems for temperature, light, sound, steam and fragrance.

Durable and design-oriented products as well as comprehensive consulting and planning services make EOS a reliable partner for extraordinary sauna and spa projects.

USPs

Each product is crafted for a long service life and meets the highest safety standards

Our designs ensure straightforward upkeep, minimising business interruption

Fast and reliable service, and worldwide delivery and project consulting

KEY CLIENTS

Therme Lindau, Germany; Silvretta Therme Ischgl, Austria; Thermen Bussloo Wellness Hotel, Netherlands; Stroblhof Active Family Spa Resort and Alpin Panorama Hotel Hubertus, South Tyrol, Italy

“We offer bespoke solutions for colour and finish, as well as consumption-optimised designs tailored for professional use.”

LATEST LAUNCHES

EOS Superior sauna heaters impress with their high-quality materials such as granite and exclusive gold-plated surfaces. With an eight-year warranty, they stand for maximum durability. With 72 kW of power, the EOS Mega ensures even heat distribution and is ideal for wellness facilities, hotels and large spas. These products reflect our company’s claim to offer some of the most innovative and high-performance solutions to guarantee an extraordinary sauna experience.

Chief executive officer

Philipp Krauth

Contact: enquiries@espainternational.co.uk www.espaskincare.com

ESPAskincare espaskincare espa-international

Apioneer in the spa industry since 1992, ESPA combines the conceptualisation, development and management of five-star spas with expertly crafted and effective natural products and treatments. With over 30 years experience, we create deeply sensorial and personalised wellness experiences to nurture holistic wellbeing, bringing harmony to the mind, body and spirit.

PRODUCTS & SERVICES

ESPA offers turnkey spa services and support, including product and treatment development and supply, spa design and development, management and business solutions, and industry-recognised training and education. Our partners can choose some or all services from our spa modules to suit their needs.

Aromatherapy, natural actives and sensorial experiences are at the core of ESPA. Our expansive product ranges are expertly crafted from the finest natural ingredients to create innovative skincare. Each formulation is designed to nourish and delight the senses, delivering clinically proven and independently tested results that you can see and feel. Bringing together the most effective techniques from around the world, our treatments combine natural effective skincare with the latest technology and ancient and modern therapies. From results-driven facials to signature body rituals, each treatment has been specially created to enable therapists to

Managing director

Danny Golby

ESPA Life at Waldorf Astoria, Doha

personalise according to every client’s need, creating a holistic experience and ensuring only the very best results.

OPERATIONAL SUPPORT FOR SPAS

By offering real flexibility through our premium bespoke spa services, a partnership with ESPA provides an unprecedented opportunity to grow your spa business. We can design, develop and launch your spa, and help you to run it efficiently and profitably. A flexible spa partner, ESPA has a proven track record of implementation, execution and commercial success in the global spa and wellness market. Our team has vast experience in the luxury spa industry, and a collective expertise that is unrivalled. The global nature of our business – having designed, pre-opened and operated luxury spas all over the world – has afforded us a profound understanding of varying international requirements and considerations across the cultural spectrum.

“With holistic wellbeing, innovation and education at the heart of ESPA, we strive to bring harmony and balance through bespoke wellness.”

ABOUT THE BRAND

USPs

Globally renowned spa heritage since 1992

Complete turnkey offering for businesses

Award-winning design and consultancy

We offer operational support and excellence

Education and training expertise provided COSMOS-approved natural formulas

KEY CLIENTS

ESPA Life at Corinthia, London, UK; ESPA Riga, Latvia; 7132 Hotel, Vals, Switzerland; Four Seasons Hotel Ritz, Lisbon, Portugal; Hotel Grande Bretagne, Athens, Greece

EVIDENS DE BEAUTÉ

Contact: info@evidensdebeaute.com

Tel: +33 (0) 1 47 04 00 73 www.evidensdebeaute.com

evidensdebeaute evidensdebeaute evidens-de-beaute

EviDenSdeBeautéOfficial

In 2007, Charles-Edouard Barthes founded EviDenS de Beauté, motivated by his love for his wife and muse, Eriko Nakamura. A cosmetics and beauty ritual enthusiast, she was unable to find anti-ageing products suitable for her sensitive skin. The entrepreneur then drew inspiration from the French Riviera, his native region, as well as Eriko’s native Japan, to create, as a true declaration of love, ultra-effective anti-ageing skin-care products designed for all skin types, even the most sensitive ones.

EviDenS de Beauté selects the highest quality active ingredients and develops powerful complexes. The unparalleled efficacy of EviDenS de Beauté’s skincare products is at the centre of ceremonies in which textures, techniques and sensorial experience come together to create a symphony of beauty.

PRODUCTS & SERVICES

In the heart of the 16th arrondissement of Paris, near the Palais de Tokyo, La Maison

EviDenS de Beauté is designed as a haven of tranquillity and precision, where time stands still. A virtuoso blend of Japanese and French aesthetics, courtesy of interior designer Emmanuelle Simon, the soul of La Maison

EviDenS de Beauté is embodied in an intimate and soothing cocoon, amidst parquet flooring,

Chief executive officer

Jessie Giraud

raw wooden accents, natural stones and the art of raku: La Maison EviDenS de Beauté, 31 Rue Boissière 75116 Paris.

LATEST LAUNCHES

True to the age-old Japanese philosophy of kaizen, the perpetual quest for perfection, an ultra-powerful reformulation of the brand’s iconic Special Mask has triple the concentration of its active ingredients: the Triple Collagen; La Foux Spring Water; GlucoSkinX3 and Menthyl Lactate, a key active exclusive to The Special Line. This combination refreshes, illuminates and lifts the skin. Effects are instantly visible, the skin is refined, smoother and lifted with immediate and long-term results. The Special Line is inspired by the effects of cold and its pioneering cryodermology offers antioxidant effects that fight free radicals, improve skin quality and make the complexion radiant.

“Our mission has always been the same: to magnify each woman through the most pleasurable beauty journey towards efficient and proven results.”

A luxurious anti-ageing skincare line suitable for even the most sensitive skin types Franco-Japanese brand identity with special spa protocols and techniques incorporated R&D laboratory based in Japan with all products ‘Made in Japan’

Exceptional results showcased through recorded scientific claims

Infused with EviDenS de Beauté Trinity of Ingredients: Triple Collagen, La Foux Spring Water and GlucoSkinX3, which protect the skin barrier and provide an anti-ageing action

An exclusive olfactory signature and journey, Jardin de Grasse was developed as meticulously as an haute couture fragrance with a floral silage of jasmine, rose and tuberose notes

KEY CLIENTS

Hôtel de Crillon by Rosewood, Paris, France; Rosewood Munich, Germany; Rosewood Castiglion del Bosco Siena, Italy; Rosewood Villa Magna, Madrid, Spain

ABOUT THE BRAND

USPs

GHARIENI GROUP

Contact: info@gharieni.com

Tel: +49 (0) 2841 88300 50 www.gharienigroup.com

gharienigroup gharienigroup gharienigroup @Gharieni

Founder and CEO

Gharieni Group is a leading international company known for its Mind/Body Wellness Technologies, and the highest quality medical, spa, and wellness equipment. Over 30 years of innovation and German engineering have positioned Gharieni as a true pioneer in the wellness industry. Present in more than 120 countries worldwide, our clients include some of the most prestigious names in the luxury hospitality, medical wellness, resorts, workplace, residential and other wellbeing environments. Since 2019, Gharieni Group has been the Official Spa & Wellness Technologies and Equipment Brand for Forbes Travel Guide, the global authority on luxury travel.

PRODUCTS & SERVICES

Our clients appreciate the outstanding quality of our products, which combine exclusive innovations with modern design, premium materials and the flexibility to create according to individual client needs. More than just a manufacturer of wellness equipment, from initial inception to completion, our team of qualified experts oversees every design step and fine-tunes to craft only the most rigorous and sustainable products on the market.

Our spa and treatment beds are world renowned for supreme comfort and functionality. We create unique and distinctive guest journey’s with our Mind/Body Wellness Technologies and support the wellness practitioner to deliver an elevated experience as a reflection of each client’s brand identity.

Sammy Gharieni

LATEST LAUNCHES

Metawell is the new brand name of the Gharieni Group’s portfolio of Mind/Body Wellness Technologies, blending sound, vibration, light, touch and water to create unique wellness treatment experiences. Each technology we produce reinterprets ancient wellness modalities, offering evidence-based benefits across a range of beds, loungers and all equipment. This fusion of tradition and innovation delivers a seamless wellness experience for spas, hospitality, residences and cruise ships.

Spa owners and operators can enhance their business offering with immersive experiences to delight guests, adding value and new revenue streams while aligning with any business model’s USPs.

“We are constantly blending trends and rigorous research to meet the growing demands of guests and pave the way for the future of wellness.”

ABOUT THE BRAND USPs

Our innovations revolutionise spa offerings and go beyond conventional spa settings

Gharieni beds lead the future of wellness, utilising technology for both hands-on and touchless experiences

We deliver multi-layered value to clients, increasing ROI for owners and operators

Benefit from end-to-end expertise with a team of qualified experts ensuring rigorous, sustainable product craftsmanship

Experience unmatched quality and comfort with ergonomic design and premium materials

Our customisation options are able to meet individual client needs

KEY CLIENTS

Hôtel Plaza Athénée Paris, France; Raffles London at the OWO, UK; Galgorm, Ballymena, Northern Ireland; Aman Rosa Alpina, Bolzano, Italy; Four Seasons Resort Mallorca, Formentor, Spain

GROUND WELLBEING

Contact: peigin@groundwellbeing.com

Tel: +353 86 125 2183

www.groundwellbeing.com

First and foremost a spa brand, GROUND

Wellbeing proudly works with some of the finest hotel partners in the world, who share in the belief that advanced massage training for hands-on therapy for their teams is paramount. Therapist-centric, GROUND has been developed by award-winning holistic therapists to elevate the craft of therapeutic touch, to encourage and empower fellow professionals to fall back in love with massage and aromatherapy.

Centred around understanding and addressing common wellbeing concerns such as anxiety, burnout, sleep disturbances and hormonal imbalances, GROUND provides therapists with the training and products they need to deliver sincere wellbeing to all.

ABOUT THE BRAND

USPs

Advanced massage, Family Wellness, Lymphatic and Menopause training

SATCC-approved Cancer Care training

Dermatologically tested Cancer Care products

Certified microbiome-friendly and dermatologically tested skincare

Bespoke gifting including turndown and hotel bedroom amenities

Sustainable and ethically sourced ingredients and materials

KEY CLIENTS

Six Senses, Crans-Montana, Switzerland; Sense Spa, Rosewood, Madrid, Spain; Bulgari, Rome, Italy; Hayfield Manor, Cork, Ireland; Herb House Spa at Limewood, New Forest, UK; The Lanesborough, London, UK

Through in-depth training, GROUND delivers a deeper understanding of the body, helping therapists recognise the impact of stress on gut health, lymphatics, the microbiome, and the nervous system.

PRODUCTS & SERVICES

GROUND is anchored in a well-considered, functional approach to both product and ritual, offering a full face and body line dedicated to self-care. Our treatment menu includes 18 different spa rituals, with a supporting complementary retail offering of 45 products. GROUND’s mission is to support its spa partners in the delivery of sincere and inclusive wellbeing with the addition of four accredited training courses that include: Cancer Care, Lymphatics, Menopause and Family Wellness. Wellness gifting accounts for 40 per cent of GROUND’s business, encompassing turndown and hotel room amenities, as well as bespoke gifting options. Products and gift boxes for cancer care, sleep, anxiety and menopause bring true wellbeing to your business.

LATEST LAUNCHES

In 2024, GROUND launched accredited training in Family Wellness to help families connect through meaningful activities like breathwork, yoga, sensory play and massage. Therapists are taught to host workshops for all – including neurodivergent individuals and children. In 2025. GROUND will launch a new BIOME skincare range, designed to improve the micro flora landscape of the skin with a clear focus on barrier repair and support. BIOME aims to comfort even the most compromised of skins whether that be as a result of stress, illness, hormones, medications or overuse of active ingredients.

Founder

Peigin Crowley

“We always view our spa offering through the lens of our therapists. Our mission, ultimately, is to support, encourage and empower them.”

GROWN ALCHEMIST

Contact: helen.cain@grownalchemist.com

Tel: +44 (0) 7342 712207 www.grownalchemist.com/uk

grownalchemist grownalchemist

Grown Alchemist is a biological beauty brand producing products for optimised skin function that are better absorbed and better utilised to achieve better results. We are alchemists, creating clinically proven plant-based formulas using biotech + biomimetic ingredients to optimise skin function.

Our offering is supercharged with treatments, tech and experiences that go beyond a traditional beauty brand, because health equals function, which equals beauty. Our commitment to ‘conscious’ underpins every step of the journey.

PRODUCTS & SERVICES

Fusing ancient methods with modern twists including lymphatic drainage, myofascial and buccal massage, cryotherapy, acupressure and IV infusion therapy, our treatments optimise skin and body function to provide visible results immediately; physically and emotionally.

Our exclusive partnership with the world’s leading infusion therapy company, REVIV, offers the opportunity for ‘inner’ and ‘outer’

Chief executive officer

Anna Teal

treatments simultaneously, administered by health professionals to intensely hydrate and detox the body.

LATEST LAUNCHES

Myofascial massage, an add-on to any of our facials, involves manipulation of buccal massage pressure points inside the mouth to stimulate the muscles and ligaments in the buccal fat pad (between the cheeks and the jowls) to tighten and contour the area. When done regularly, this procedure can provide similar results to the use of dermal fillers, but without the needles and potential side effects. The treatment also involves massage of other facial areas, personalised to the client’s facial needs.

“Treatments and services are core and central to what we stand for. We’re excited to optimise skin health in a holistic, experiential way.”

ABOUT THE BRAND

USPs

We offer a unique approach to optimising skin function at the intersection of efficacy, experience and naturality

Efficacious and tested: clinical trials, user trials, five-star reviews

A unique experience: bespoke skincare consultations using AI and IV drip therapies

Naturality: biotechnology, biomimetic ingredients, more than 94 per cent natural

KEY CLIENTS

Nobu London Portman Square, UK; The Montenotte, Cork, Ireland; Hoar Cross Hall, Burton upon Trent, UK; Eden Hall, Newark, UK; Lifehouse Spa & Hotel, Clacton-on-Sea, UK

HYPERICE

Contact: jhussain@hyperice.com

Tel: +44 (0) 7701 056323

www.hyperice.com

For more than a decade, Hyperice has led a global movement in recovery through percussion (Hypervolt), dynamic air compression (Normatec), vibration (Vyper and Hypersphere), thermal technology (Venom), contrast therapy (Hyperice X) and mind technology (Core by Hyperice).

A holistic high-performance wellness brand, Hyperice is designed for all – from elite athletes, leagues and teams to consumers everywhere looking to move better.

One of Fast Company’s Most Innovative Companies and named on Time magazine’s Best Inventions list, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale.

PRODUCTS & SERVICES

Hyperice aims to elevate spa offerings and enhance the value of existing treatments by integrating our award-winning technology. Whether by incorporating our products into spa treatments or designing standalone

ABOUT THE BRAND

USPs

We are a pioneer in the wellness technology space, pushing the boundaries of innovation

Blending cutting-edge technology with user-centric design creates products that redefine the spa and wellness experience Hyperice continues to lead the market, delivering solutions that are as effective as they are accessible

KEY UK CLIENTS

Four Seasons Hotels & Resorts; Westin Hotels; Fairmont; Hilton Hotels; Mandarin Oriental Hotel Group, Six Senses, Marriott, Hyatt

“Hyperice is a technology driven company with a giant mission – to help everyone on Earth move and live better.”

wellness areas, Hyperice crafts bespoke experiences and services tailored to meet the evolving needs of guests.

LATEST LAUNCHES

The wireless compression system, Normatec Premier, enhances our groundbreaking Normatec technology with improved portability and ease of use. When paired with our Hypervolt and Venom products, we offer some of the most innovative and bespoke spa experiences available worldwide.

Director of fitness, EMEA

Jason Hussain

IYASHI DÔME

Contact: contact@iyashidome.com

Tel: +33 40 25 03 25 www.iyashidome.com

AlyashiDome iyashi_dome iyashi-dome iyashidome1

pioneer in infrared therapy since 2004, Iyashi Dôme offers sauna equipment specially designed for health and wellness professionals. Inspired by Japanese traditions, our devices use the gentle heat of long infrared to offer a complete experience: detox, relaxation, improved sleep and anti-ageing treatments. Iyashi Dôme combines high technology, durability and customisation, while respecting an eco-responsible approach and avoiding programmed obsolescence.

PRODUCTS & SERVICES

Iyashi Dôme is available in a range of models: the Oteire, designed to offer combined treatments with innovative technology; the First, the orignal member of the family, which stands out for its ease of use and reliability; and the RenaiSens, which incorporates advanced customisation options to suit the needs of luxury professionals.

Each model combines Japanese technology with meticulous design, offering unique flexibility to wellness practitioners.

Tailor-made support: expert training and ongoing monitoring to maximise efficiency

Optimum profitability: low energy consumption, rapid return on investment. Quality and durability: high-end equipment designed for long-lasting performance

KEY CLIENTS

Dior Spa, The Lana, Dubai, UAE; Four Seasons Genève, Switzerland; Airelles Château de la Messardière, Saint-Tropez, France; Four Seasons Dubai, UAE; Phytomer Spa and Wellness, Saint-Malo, France

“Our devices offer Japanese infratherapy so that everyone can access genuine wellbeing.”

LATEST LAUNCHES

The ID Oteire enables manual treatments to be integrated into gentle sessions, offering a unique, made-to-measure approach. This latest addition to the Iyashi Dôme range, which was awarded the H Pierantoni Prize for Innovation in 2024, embodies our vision of combining tradition with cutting-edge technology.

With the ID Oteire, we are reaffirming our commitment to offering innovative solutions focused on comfort, cost-effectiveness and care excellence for demanding professionals.

CEO and founder

Shogoro Uemura

ISHGA

Contact: enquiries@ishga.co.uk

Tel: +44 (0) 1851 703278

www.ishga.com

Derived from the Gaelic word for water, ishga offers results-driven organic skincare harvested from the ocean and backed by science. The pure, clean waters of the Hebridean islands off the northwest coast of Scotland are home to our brand – here we have sustainably hand-harvested the Hebridean seaweed at the heart of our organic skincare since 2013. Discover luxury ishga treatments at leading spas across the UK and further afield. Indulge in the restoring powers of the ocean and allow our marine skincare to connect your mind and body back to nature.

PRODUCTS & SERVICES

The ocean provides an abundant source of bioactive minerals, vitamins, trace elements

Driven by science, Hebridean seaweed is ishga’s core ingredient. It is one of nature’s most powerful antioxidants, with incredible proven benefits for the skin

ishga sustainably hand-harvests the wonder ingredient on the shores of the Isle of Lewis – we owe our powerful hydrating, firming, healing and protecting formulas to the seaweed we collect fresh each week

KEY CLIENTS

The Dorchester Collection, UK; Fairmont St Andrews, UK; Ribby Hall, Lancashire, UK; Seaham Hall, Co Durham, UK; Kimpton Blythswood Hotel & Spa, Glasgow, UK

and antioxidants, which are transformative when applied to skin. ishga combines a passion for seaweed, science and results to create high-performing products and treatments that deliver efficacy for all skin types.

Certified organic by the Soil Association, we produce everything with care in Stornoway, Isle of Lewis. Our award-winning and bestselling Anti-oxidant Marine Cream sits at the heart of our collection, among our seaweed-powered face and body products, to deliver noticeable and lasting results.

LATEST LAUNCHES

ishga Hydra+ Marine Cream is developed from ten years of expertise in seaweed, science and skincare. Featuring hyaluronic acid, argan oil and prickly pear, combined with our unique Hebridean seaweed extract, it delivers deep hydration and effective nourishment to transform skin.

The Little ishga range was launched to care for children’s delicate skin and simplify skincare for little ones. The natural formulas in the collection have been developed for sensitive skin and feature organic ingredient blends to soothe and protect skin while promoting calm.

In 2025, ishga is excited to launch the long awaited Hebridean Dreams Reed Diffuser, inspired by the popularity of our signature scent of lemongrass, juniper berry, lavender and rose geranium to fill your home with an uplifting aroma.

ishga can be enjoyed in leading spas with unique experiences including our immersive Sound Treatment to transport you to the serenity of the Hebrides. This can also be enjoyed at home through the unique ishga Sound Experience app.

Co-founder

Leon Trayling

“The pillars of provenance, science and the benefits of Hebridean seaweed make our skincare truly unique and transformative.”

JK GROUP

Contact: wellness@jkgroup-uk.com

Tel: +44 (0) 20 8498 7277

www.jk-group.net

IJKWellnessUKI JKWellnessUKI jk-gruppe

n an environment where guest experience and results are desired in equal measure, JK Group stands at the forefront of innovation. Our exceptional, results-driven products will help define and differentiate your wellbeing, lifestyle and healthcare offering.

We design and manufacture at our global headquarters in Germany, harnessing cutting-edge science and technology. Our strong 100-year heritage places us at the forefront of R&D and production and our Customer Care Programme is second to none. We operate globally with over 50 partners and subsidiaries in the USA, the Netherlands and, of course, the UK and Ireland.

At JK Group our goal is to deliver exceptional products that enhance your guests’ experience

ABOUT THE BRAND

USPs

Global market leader in touchless wellbeing equipment

Products that enhance client experience and generate revenue

Intuitive and simple to use, no additional resource required

Enviable Customer Care Programme

A true partnership for today, tomorrow and the future

KEY CLIENTS

Champneys, UK; Dormy House Hotel & Spa, Cotswolds, UK; Hôtel Barrièr Le Fouquet’s, Paris, France; Pennyhill Park and Spa, Surrey, UK; Pillows Grand Boutique Hotel Marits at the Park, Amsterdam, The Netherlands; Schloss Hotel Fleesensee & Castle Spa, Göhren-Lebbin, Germany

by focusing on user comfort, wellbeing, safety and sensory experiences for the mind, body and soul.

PRODUCTS & SERVICES

Wellsystem – the hero product in our portfolio – offers an unmatched sensory massage experience. This automated massage table utilises AI technology and hydrotherapy to deliver touchless massages that rival those of therapists, all while keeping comfortably dry.

Benefits include pain relief, muscle relaxation, optimisation of muscle tone and a sense of relaxation and stress relief in the back and shoulders. A full sensory experience takes you into a calming world of colour, light, aromatic scents and soothing sounds to stimulate the body, mind and soul.

Recharge and Revive are the first of their kind to incorporate red light and near infrared light LED technology for the entire body. This cutting-edge technology marries with form and function to create an in-demand service for skincare with optimised performance and recovery benefits post-workouts.

LATEST LAUNCHES

We are extremely proud to launch HydroSpa, a highly versatile, luxurious and effective combination of infrared heat and the power of water, providing a soothing hydromassage while you float weightlessly and dry on the water, HydroSpa is the perfect solution to elevate your clients’ wellbeing.

A chemical-free water tank, filled once, allows full and targeted massages. Easily programmed via a smartphone app, users can adjust the intensity, direction, style and duration of the hydromassage. Sessions range from 15-30 minutes, with an infrared therapy-only option.

Managing director, Wellness, JK Group UK & Ireland

James Blower

“Our

constantly evolving portfolio reflects the industry’s brightest minds designing, developing and manufacturing lifestyle and wellness equipment of the future.”

JUNIUS

Contact: hello@wearejunius.com

Tel: +44 (0) 20 7157 9862 www.wearejunius.com

Twearejuniusltd wearejunius junius

aking a whole-body approach to preventative healthcare and wellbeing.

JUNIUS is a family-run business creating award-winning, organic cold-pressed juices for the UK wellness market.

Certified functional medicine expert, nutritionist and co-founder, Maria King is always looking at nutritional science and biochemistry, so the range is based on well-researched nutrients and phytonutrients that positively influence the roots of health.

At JUNIUS, we believe that the future of health is a shift towards prevention over cure.

PRODUCTS & SERVICES

Packed with carefully curated nutrients and bursting with flavour, our juices are handcrafted in small batches from the highest quality, organic fresh fruits and vegetables.

We use a powerful, stainless steel hydraulic press to extract every drop of pure juice. Cold pressing is a reassuringly slow process using pressure, not heat, to create a superior product that is packed with health benefits.

Soothe the mind with ZEN. Refresh your cells with SPA. Build your defences with ZAP. Invigorate your body with ZIP.

ABOUT THE BRAND

USPs

Award-winning, organic, cold-pressed

Designed by a functional medicine expert

Rich in colourful plants

Handcrafted in the UK

Four pillars target specific health goals

KEY UK CLIENTS

Claridge’s, London; The Groucho Club, London; Farm Shop, Mayfair (Hauser & Wirth), London; Educated Body; V London Health Club

“JUNIUS juices make it easy to enjoy the benefits of phytonutrients, delivering a delicious dose of health in every bottle.”

LATEST LAUNCHES

JUNIUS’s Spa + Wellness offering provides a refreshing way to elevate the guest experience. By combining organic juices with signature spa treatments, we nourish the body from within. Our juices are perfect for post-workout recovery and have become a popular choice for clients to keep stocked in their gym fridges. As guests increasingly seek non-alcoholic alternatives, JUNIUS juices provide a delicious option for welcome drinks and an expanded spa beverage menu.

Co-founder

Maria King

KALM HORIZONS

Contact: mark@kalmhorizons.com

Tel: +44 (0) 7956 658261

www.kalmhorizons.com

kalmhorizonsofficial kalmhorizons

Kalm Horizons is an award-winning mindfulness based company founded by wellness editor and author Mark Smith. The concept offers a range of coping strategies, from one-toone mindfulness sessions to beach-based wave meditations and immersive classes for corporate clients.

The sessions draw on the healing power of the ocean and include breathwork techniques, elements of aromatherapy and sound healing with self-guided massage protocols. Recommended in The Guardian, Evening Standard and Hello magazine, Kalm Horizons was named by The Times Travel as among the Best UK and European Meditation Retreats.

PRODUCTS & SERVICES

In addition to single-client classes and studio sessions in West Sussex, Kalm Horizons offers spas and businesses a way to support their mental health programmes. Sessions have been held at five-star hotels, business retreats and for stressed-out teams in the hospitality industry. For corporate clients, unique

Embrace the healing power of the ocean in easy to understand wellbeing classes designed to reduce stress and anxiety

Sessions can be highly focused on the needs of your spa or business team and have received excellent feedback

KEY CLIENTS

Camellia’s Teahouse, London; Journey Hospitality; Kohler Waters Spa at the Old Course Hotel, St Andrews, Scotland; Hilton Hotels; The Spa PR Company

“As seen in The Guardian and Hello, Kalm Horizons is one of The Times’ Best UK and European Meditation Retreats.”

meditations have been recorded to accompany tea rituals for the spa setting, and a team of tech developers have helped to create engaging mindfulness taster sessions.

Latest launches

Kalm Horizons offers a visiting practitioner service for spa guests, while corporate taster sessions are ideal for team bonding days. These can be followed up with in-person sessions or online via Zoom. More advanced classes can help with resilience training and the concepts of ‘acceptance’ and ‘letting go’.

Founder

Mark Smith

KEMITRON

Contact: info@kemitron.de

Tel: +49 (0) 7024 95060

www.kemitron.com

Kemitron develops, manufactures and distributes technology, fragrances, cleaners and disinfectants that improve the overall spa experience for guests and operators. Its high-quality products are developed and manufactured at its facilities in Wendlingen, Germany, guaranteeing the highest manufacturing standards.

With over 40 years of experience and a worldwide network of partners and customers, Kemitron is the ideal partner for companies looking for high-quality and durable spa and wellness solutions.

PRODUCTS & SERVICES

The Kemitron brand is divided into four product areas: Technico, Aromee, Care and Pure. Technico offers advanced technical solutions for wellness facilities, focusing on innovative, user-friendly, reliable and durable systems; Aromee offers exclusive fragrances that create a unique atmosphere in a variety of spa areas; Care includes high-quality skincare products that promote skin health; and Pure offers special cleaning and disinfection

Kemitron-GmbH/100060379331824 kemitron kemitron-gmbh

Innovation: Kemitron has pioneered numerous inventions that have become industry-standard in spas worldwide

Quality: we prioritise premium materials and rigorous testing to ensure durability and reliability

Designed and produced in-house: our clients benefit from comprehensive support and expertise from a single source

Customer focus: close relationships with clients enable rapid response to market trends and the development of tailored solutions

Kemitron’s Sauna Infutronic infusion system

“Our focus on quality pays off long-term as it’s more economical and saves time by reducing the need for constant maintenance.”

products that ensure hygiene and cleanliness in wellness areas, at the same time caring for and maintaining furnishings and equipment.

LATEST LAUNCHES

Kemitron has revised its Technico Sauna Infutronic systems to optimise sauna operation and reduce team workload. Kemitron’s automatic infusion system doses water and fragrances precisely and monitors the water flow reliably. Its wide selection of high-quality fragrances deliver a special sauna experience.

Managing director

Stephan Mayer-Klenk

The aim of the Made for Life Foundation is to ensure that Spas and brands offer inclusive wellbeing to all clients living with cancer. We do this through Tea & Therapy™ events and Habia accredited, SATCC endorsed training

To find out more or host a Tea and Therapy event contact hello@madeforlifefoundation.org

Training in Touch Therapy Treatments

The Made for Life Touch Therapy methodology is suitable for people with complex conditions such as Long Covid, Fibromyalgia, Multiple Sclerosis and those suffering from stress, anxiety and Post Traumatic Stress Disorder.

Award winning and dedicated training since 2009 with wonderful feedback from brands and therapists. Tailored to your needs with all profits going to the Made for Life Foundation and SATCC. www.madeforlifefoundation.org hello@madeforlifefoundation.org

www.madeforlifefoundation.or g

www.madeforlifefoundation.or

KLAFS

Contact: info@klafs.de

Tel: +49 (0) 791 501 0

www.klafs.com

KlafsSauna klafs_my_sauna_and_spa klafs @klafssauna

KLAFS has been creating places of relaxation since 1928. Time and again, the company manages to surprise with groundbreaking innovations, such as the space-saving S1 sauna, which transforms from the size of a wall cabinet to a fully functional sauna at the push of a button.

Thanks to this innovative strength, KLAFS has advanced from being a small family business to a global industry leader. Today, more than 850 employees work to exceed the ever-increasing demands of customers. From small private saunas to luxurious hotel spas, we have created more than 250,000 wellness suites all over the world, with expert advice from carefully trained technical consultants and on-site service. KLAFS continuously invests in research and development with a strong focus on sustainability.

PRODUCTS & SERVICES

KLAFS creates unforgettable bespoke thermal journeys ranging from hot to cold treatments and incorporating everything from soothing silence to stimulating sound. We offer an extensive range of saunas for residential and commercial use, and customers can complete their spa facilities with luxurious pools, infrared heat cabins, salt inhalation, hammams, steam baths, ice rooms or snow cabins.

Everything that positively impacts wellbeing is created with the highest level of design

Chief executive officer

Phillip Rock

and built with expertise beyond compare. Our in-house team takes customers from an initial design concept to planning and installation, and meets ongoing maintenance requirements.

LATEST LAUNCHES

Only the perfect combination of heat and cold can provide a truly holistic sauna experience. KLAFS’s latest offerings for the wellness sector present a unique approach to maximising the health benefits of sauna. VITALITY BOOST allows automatic infusions with targeted heat treatment at any time, perfectly complementing infusions by sauna masters. The FRIMAS ice steam bath delivers a gentle, health-beneficial cooling treatment post-sauna. Natural elements such as snow, mist, and ice treat the body to an intense cold stimulus without overwhelming it, creating a soothing balance. Together these innovations elevate the overall experience, offering optimal relaxation tailored to individual needs.

“Our craftsmanship, timeless design, quality materials and technical innovation turn every spa vision into a one of-a-kind wellness experience.”

ABOUT THE BRAND

USPs

Delivery of multi-layered value to consumers, increasing return in investment for spa owners and operators

End-to-end expertise with a team of qualified experts ensuring rigorous, sustainable product craftsmanship

Unmatched quality and comfort, ergonomic design with premium materials

Customisation options available to meet each individual client’s needs

KEY CLIENTS

Mandarin Oriental Costa Mavarino, Greece; The Berkeley, London, UK; The Dolder Grand, Zurich, Switzerland; Savoy Hotels, Cologne, Germany; Saints & Stars, Amsterdam, The Netherlands

L’OCCITANE EN PROVENCE

Contact: spa.info@loccitane.com

Tel: +41 228 843 810

www.spa.loccitane.com

spa.loccitane l-occitane-group

Founded in 1976, L’OCCITANE en Provence has developed socially and environmentally conscious products for nearly 50 years – inspired by the Provençal art de vivre: warm, authentic and comforting. Spa L’OCCITANE treatment protocols extend the natural quality of our formulations, crafted by in-house experts and supported by our R&D labs for proven holistic benefits. Named World’s Best Spa Brand in 2023 and 2024 by the World Spa Awards, we are committed to delivering enriching and meaningful well-being experiences.

PRODUCTS & SERVICES

L’OCCITANE en Provence spas offer treatments built around four pillars: beauty, regeneration, balance and detox. These include the Immortelle Divine Secret Facial and our iconic Sleep & Reset Massage, known to enhance sleep quality. Personalised rituals seamlessly integrate into wellness ecosystems to offer a complete tailored experience. Our 360-degree service includes on-site training and crossmarketing initiatives to enrich guest journeys.

ABOUT THE BRAND

USPs

Holistic treatments designed to enhance both physical and mental wellbeing

Multi-sensory dimension incorporating immersive experiences involving all senses

Scientifically proven efficiency supported by rigorous validation

KEY CLIENTS

Le Couvent des Minimes, Hôtel & Spa

L’OCCITANE, Mane, France; Hôtel Le Pashmina, Val Thorens, France; Palazzo Tirso Cagliari MGallery, Italy; Bela Vista Hotel, Portimao and InterContinental Cascais-Estoril, Portugal

“We elevate our Provençal art de vivre into holistic multi-sensorial rituals with scientifically proven results to benefit body and mind.”

LATEST LAUNCHES

The Power Nap Massage by Spa L’OCCITANE redefines relaxation and recovery in just 25 minutes. Scientifically validated with the European Sleep Center, it delivers 35 per cent enhanced relaxation and 29 per cent improved perceived wellbeing, surpassing the effects of a traditional nap. The at-home Regenerative Ritual reflects our commitment to democratising wellbeing, offering a holistic, multisensory experience with self-massage and breathing exercises to increase relaxation.

Global spa director

Marina Glover

www.experienceispa.com

LEMI

Contact: info@lemigroup.it

Tel: +39 0374 3630/69 www.lemispa.com

LemiByBrusaferri lemi-group lemi_italianwellnessequipment

@LEMIItalianWellnessEquipment

Cousins and close friends Emilio Brusaferri and Silvio Genelli originally founded the company Brusaferri & C, which has been manufacturing under the Lemi brand since 1989. Lemi designs and produces treatment tables, chairs and multi-functional furniture for the beauty, spa, podiatry and medical sectors.

PRODUCTS & SERVICES

Through intensive research and a commitment to innovation, Lemi has become a leading player in the spa and wellness industry. Renowned for their Italian style, quality, functionality and meticulous finishes, Lemi’s products exceed customer expectations by ensuring maximum precision and continuous improvement. The company’s dedication to

General manager

Matteo Brusaferri

research, technology and design has resulted in a wide range of innovative solutions under the Lemi brand name.

LATEST LAUNCHES

Lemi’s Thermosoft V, with VibroMusic technology and heated blankets, offers a unique experience that combines enveloping warmth with harmonious sound vibrations.

Lemi’s Gemini EVO, with its ergonomic HBS Stress Relief System and multi-adjustable design, offers optimal positioning for both clients and therapists alike. Its refined wooden base and customisable colour options make it a standout piece, merging functionality with high-end aesthetics.

These products set new standards in luxury and versatility, making them ideal for a wide range of wellness treatments.

“Usability, sustainability, design, quality, and comfort make us the best choice for wellness professionals.”

ABOUT THE BRAND

USPs

‘100% Made in Italy’ certification allows for product customisation and lifetime assistance Managing every phase – from design to packaging – Lemi maintains strict quality controls, reflecting its craftsmanship, attention to detail and exceptional product quality

KEY CLIENTS

Four Seasons Hotel, Prague, Czech Republic; Bulgari Hotel Paris, France; Mandarin Oriental Hyde Park, London, UK; Casa Cipriani Milano, Italy; SO/Sotogrande Hotel Almenara, Spain

LIVING EARTH CRAFTS

Contact: info@livingearthcrafts.com

Tel: +1 760 597 2155 / 800 358 8292

www.livingearthcrafts.com

One of the world’s most recognised manufacturers of premium spa and wellness equipment, since 1973 Living Earth Crafts (LEC) has led industry innovation by marrying sustainable manufacturing, comfort, function and style. Operating on three continents, its products can be found in more than 150 countries. The company was voted for by readers of American Spa magazine as the Professionals Choice Award for ‘Favorite Treatment Table Manufacturer’ and ‘Best Company for Product Support’ for 12 years in a row. Setting the standard for environmental stewardship, a net-zero carbon footprint and an array of sustainable practices, LEC was named ‘Sustainable Manufacturer of the Year’ by GSN Planet, the wellness industry’s only sustainability non-profit, in 2016.

PRODUCTS & SERVICES

LEC is a preferred choice of world-class spas and luxury resorts globally, known for our precision manufacturing and the industry’s best global warranty. Our commitment to innovation has earned us the prestigious ISPA Innovate Award nine times and we have more than 20 global patents and a legacy of groundbreaking advancements.

Our premium equipment includes: the Insignia 2.0, featuring wireless hand and foot controls and a 5.5-inch replaceable Strata Cloudfill II mattress with EarthConnect grounding and EMF protection. Mind-Sync vibro-acoustic technology is clinically proven to reduce stress, anxiety, and improve sleep. The ADA-compliant Baja and Everest Ascent tables boast ultra low heights.

LATEST LAUNCHES

Our innovative Radiance PT treatment table blends luxury and cutting-edge technology to deliver flexible treatment options and significant revenue opportunities for spas.

A 50-year legacy of producing distinctive high-quality spa equipment built on a foundation of trust

Renowned for utilising eco-friendly materials and ergonomic designs that emphasise comfort

Collaborating closely with clients to create innovative products that transform industry standards

KEY CLIENTS

The Peninsula Hotels; Ritz-Carlton Hotel Company; Six Senses Hotels, Resorts, Spas; Four Seasons Hotels & Resorts; Edition Hotels

Integrating Celluma’s pulsed LED light therapy, this table features strategically placed LED light panels in the neck roll and lower back, and a versatile half-blanket, providing targeted treatments for a variety of client needs.

The combination of blue, red, and near-infrared wavelengths addresses aches and pains, body contouring, wrinkle reduction, skin rejuvenation, and even hair restoration. With a Strata mattress and fully articulating salon top, Radiance PT enhances spa services by combining unparalleled comfort with advanced functionality. This high-performance table will easily maximise profitability with its versatile usage from traditional massages to advanced LED light treatments.

Vice-president of sales

Erica Coble

“Our dedicated employees infuse heartfelt commitment, innovation, sustainability and craftsmanship into products that elevate the spa experience.”

Century City

Maestro Opus

Radiance PT

Wave Reset

Baja Edge

Insignia Modern

LIFE FITNESS

Contact: elle.villari@lifefitness.com

Tel: +44 (0) 785 576533

www.lifefitness.com

LifeFitness lifefitnessofficial

life-fitness @lifefitness

For over 50 years, Life Fitness has been at the forefront of the fitness equipment industry, leading the way with premium cardio and strength training equipment and accessories. We partner with international hospitality chains, boutique hotels, spas and premium resorts worldwide; creating fitness and wellbeing solutions designed to enhance the guest experience. We are committed to sustainable business operations, employing green initiatives to help minimise our environmental impact and support our customers’ goals, including zero-energy consumption products in our portfolio.

PRODUCTS & SERVICES

Through our Life Fitness, Hammer Strength, and ICG brands, and digital technology solutions, we offer premium gym equipment

Regional account manager, London

Elle Villari

and fitness offerings to meet exercisers’ needs. We advise on space layout and design to maximise trends, and our Life Fitness Academy develops cutting-edge fitness education and programming, with customers offered full training and support.

LATEST LAUNCHES

Our new luxury product line, Symbio, showcases the most technologically advanced and immersive cardio equipment ever brought to the market. Winning design awards and guided by global research, the four-piece cardio line combines world-first technologies and advanced biomechanics to deliver personalised sensory experiences.

For a fully customisable functional training solution, LFX includes best-in-class Life Fitness and Hammer Strength equipment to optimise space and provide functional, HIIT and strength training for small groups or individual workouts.

“Our team of experts have the knowledge to bring your vision to life and create meaningful experiences for your guests.”

ABOUT THE BRAND

USPs

We combine innovation and experience to create facilities that are designed to inspire, motivate and engage exercisers

We are your business partner, driven to inspire business success and lifestyle changes, and it’s our responsibility to continuously improve the customer experience, so that our customers – and yours – can thrive

KEY CLIENTS

Pan Pacific Hotels Group; Marriott Hotels; Hilton Hotels & Resorts; Foxhills Country Club & Resort, Surrey; Hyatt Hotels; QHotels

MAISON D’ASA

Contact: welmernissi@maisondasa.com

Tel: +212 6 61 10 97 05 www.maisondasa.com

FMaisondasa maisondasa Maisondasa

ounded in 2013, Maison d’Asa is a multi-award-winning wellness brand offering experiences that echo the rich traditions of the Mediterranean and Middle East. Based in Morocco, we blend organic skincare, signature spa rituals and aromatherapy into a symphony of wellbeing. Rooted in ancestral wisdom and natural ingredients, our treatments nurture the body and soul. Maison d’Asa serves the most prestigious hotel brands, crafting timeless luxury and a deep, authentic connection to the heritage of our region.

PRODUCTS & SERVICES

Ancient rituals blend with modern luxury to create experiences that can be tailored to the philosophy of our esteemed clients. We offer hammams, massages, wraps and exfoliations as well as a collection of plant-based facial treatments. At the heart of our treatments is the renowned Berber hammam, the richest hammam protocol in the world – a head-to-toe ritual of deep purification incorporating the finest artisanal ingredients from Morocco.

ABOUT THE BRAND

USPs

A family-owned company dedicated to sharing the rich heritage of ancestral wellness

Honouring local farmers and artisans, each product is a masterpiece of nature, and every experience is a serene escape, blending purity with profound wellbeing

KEY CLIENTS

Mandarin Oriental Oman; Atlantis The Palm, Dubai, UAE; The Oberoi, Marrakech and Four Seasons, Casablanca, Morocco; Waldorf Astoria, Lusail, Doha

“By sharing our traditions through high-quality wellness rituals, we aim to create a journey full of warmth and serenity.”

LATEST LAUNCHES

Inspired by the sunny Mediterranean, Maison d’Asa’s Detox Rituals are a three-hour journey into the heart of nature’s vitality. Infused with the essence of citrus fruits from Andalusia and Sicily, the skin is bathed in natural antioxidants and vitamin C, fortifying it against life’s harsh elements. The highlight is the Detox Hammam, where fresh fruits are delicately used to exfoliate and rejuvenate. A true symphony of nature, these rituals renew the skin and bring sunshine to the heart and soul.

Chief executive officer

Walid El Mernissi

MAJESTIC TOWELS LTD

Contact: info@majestictowels.co.uk

Tel: +44 (0) 121 772 0936

www.majestictowels.co.uk

MMajesticTowels majestictowels majestic-towels-ltd

ajestic Towels is a manufacturer, not a wholesaler, designing and creating supreme quality products for the spa sector. After nearly 50 years, we are a one-stop shop for luxurious towels, bath robes, memory foam products, treatment supplies, disposable items and much more. Environmental concerns are at the heart of every product design, so we use only Azo-free dyes. Majestic delivers the quality that spas expect at very competitive prices, making it the brand chosen by thousands of professionals worldwide.

PRODUCTS & SERVICES

Our core business focuses on designing and manufacturing superior quality towels and bath robes. We work with industry professionals to ensure longevity is achieved while fabrics retain their luxurious feel. All towels and bath robes are double stitched to reduce the risk of fraying. Majestic manufactures the largest range of memory foam items in the industry, having a comfort solution for any client requirement. Our best selling disposable range’s fabric exceeds the industry standard thickness, making them more durable without any loss of softness.

USPs

Majestic manufactures from a unique perspective, positioning the needs of clients and therapists as equal priorities

A broad range of high quality treatment supplies enable therapists to deliver exceptional treatments as simply as possible

A vast array of the softest towels, luxurious robes and innovative memory foam products, guarantee unique comfort

“We drive forward textile innovation to offer ranges that look beautiful, feel sumptuous and exhibit supreme longevity.”

LATEST LAUNCHES

Due to industry demand, the expansion of our best-selling Wipe Clean range has been a major focus. Innovative designs now mean our entire memory foam product range is available to buy with Wipe Clean cover options. Additional covers can also be purchased to fit all existing designs. These products lower the cost of laundering as the durable yet soft-to-the-touch fabric reduces the need for multiple layers of towels to be used during each treatment.

Managing director

Abbas Vawda

MYRTHA WELLNESS

Contact: info@myrthawellness.com

Tel: +39 0376 94261 www.myrthawellness.com

myrtha_pools myrthapools myrtha-wellness

Founded in Italy, in 1961 by visionary Giorgio Colletto, Myrtha has become a pioneer in the aquatic industry, creating an international brand that is renowned in the competition, leisure and hospitality sectors. Myrtha Wellness was born to bring Myrtha technology to the world of wellness and thermal bathing – the same technology that has dominated the world of competition pools for decades. The central design attribute that makes all of this possible is a preengineered modular technology.

PRODUCTS & SERVICES

Myrtha Wellness offers a comprehensive range of cutting-edge and sustainable solutions, made in Italy. The flexibility and sturdiness of Myrtha’s exclusive modular panels make it possible to integrate and connect pools with wellness areas in a natural way, and in line with the latest trends in the hospitality sector.

Our spa product line includes swimming pools, vitality pools, plunge pools, floatation pools, Kneipp baths, Finnish saunas, steam rooms, hammams, Roman baths, herb saunas, soft/bio-saunas, salt saunas, tepidariums, calidariums, frigidariums, snow igloos, salt rooms, ice fountains and emotional showers.

Myrtha Wellness collaborates with architects, interior designers and spa consultants during the design process. Our eco-friendly products contribute to the efficiency and sustainability of buildings for the purposes of LEED, BREEAM, and Green Star certification.

Global director

Stefano Cattaneo

LATEST LAUNCHES

Myrtha Wellness has responded to the growing trend of outdoor wellness with the You Forest module. This versatile outdoor product can be installed in a variety of settings, including gardens, terraces, and rooftops to deliver a sanctuary of peace and tranquillity.

For 2025 we have restyled our cabins to improve both aesthetics and functionality. We’ve given them a brand-new shape with a smooth corner, which improves hygiene and simplifies regular maintenance. They also include vertical indirect LED lighting, which creates a sense of airiness and openness.

We’re thrilled to announce the introduction of our new light panels that will bring the beauty of nature right into your spa. Imagine a mountain range, a lush forest, the gentle rustle of leaves, or even a frozen tree. These incredible panels are created using screen printing on the back, which gives the impression of being outdoors.

“As supplier for the last six Olympics Games, including Paris 2024, we are proud of our innovations, patented technology, millimetric precision engineering and production.”

ABOUT THE BRAND

USPs

Myrtha uses innovative stainless-steel panels in its thermal bathing facilities, offering one of the best warranties in the industry

Our products are engineered, designed and manufactured using environmentally sustainable processes and can contribute to LEED certification categories

The 3D-design system (compliant with BIM standards) streamlines the approval process

KEY CLIENTS

Mandarin Oriental Hotel Group; Jumeirah; Six Senses; Four Seasons Hotels & Resorts; Baccarat Hotels; Accor; Marriott Hotels & Resorts; Virgin Hotels

NADclinic

Contact: enquiry@nadclinic.com www.nadclinic.com

NADClinic nadclinic nadclinic

Apioneer in NAD+ solutions, NADClinic is dedicated to helping individuals and organisations maximise health, longevity and human performance. With a presence in over 40 countries, we leverage a NAD+ formulation registered in 1974 to deliver cutting-edge diagnostics, world-class IV protocols and premium supplementation. Harnessing the power of NAD+ – the Miracle Molecule – our vision is to redefine the boundaries of human potential, ensuring every person we touch can achieve optimal health and more years of vitality.

PRODUCTS & SERVICES

NADclinic offers a transformative approach to health optimisation. Our ground-breaking treatments help spas elevate their offerings to become fully fledged wellness centres. This transformation is achieved through the implementation of tailored IV infusion programmes that deliver superior bioavailability for energy, recovery and vitality. By incorporating advanced diagnostics, spas gain access to personalised health insights, enabling precise and effective treatments.

NADclinic’s daily supplementation supports long-term wellness, providing clients with the tools to maintain health beyond their spa visits. The integration of QEEG brain mapping allows for unique insights into neurological function, enhancing brain health and cognitive performance.

Founder and chief executive officer

Iain De Havilland

LATEST LAUNCHES

Our latest product launches are designed to redefine health and wellness with cutting-edge solutions. NADSQ offers self-administered subcutaneous shots of NAD+ to enhance cellular energy and overall vitality.

Methylene Blue IV infusions support cognitive function and cellular repair, with promising benefits for mitochondrial health and antioxidant activity.

Optima Max NRx, combining Nicotinamide Riboside (NR) and Resveratrol, promotes longevity and vitality and optimises cellular function.

Optima Max Akkermat helps achieve optimum metabolic health. It is a daily supplement featuring precision-standardised capsaicinoid extract, the active compounds found in chilli peppers.

“Our 50-year legacy in NAD+ innovation and presence in over 40 countries underscores our commitment to redefining what’s possible.”

ABOUT THE BRAND

USPs

We help transform spas into wellness destinations through: IV infusion programmes

Advanced diagnostics

Daily supplementation

QEEG Brain Mapping

KEY CLIENTS

Maison Villeroy, Paris, France; Beaverbrook, Surrey, UK; Estelle Manor, Oxfordshire, UK

NATURA BISSÉ

Contact: naturabisse@naturabisse.com

Tel: +34 93 591 02 31

www.naturabisse.com

naturabisse naturabisse

Natura Bissé is a globally renowned luxury skincare company founded in Barcelona in 1979 and passionately managed by the second generation of the Fisas family. The skincare line fuses pioneering technology and neuroscience with the most delicate human touch to yield visible professional results and adapt to the differing needs of every guest.

The constant pursuit of excellence has led Natura Bissé to receive numerous awards, including a four-time recognition as the World Best Spa Brand at the World Spa Awards. We continue to expand around the world in the most distinguished luxury retailers and best-in-class spas, with a presence in 40 countries and subsidiaries in Spain, United States, Mexico, United Kingdom and China.

Natura Bissé is determined to satisfy today’s needs without compromising the future by balancing environmental care, social wellbeing, and economic growth. In 2008, the brand helped establish the Ricardo Fisas Natura Bissé Foundation to contribute to the wellbeing of people in vulnerable situations, supported by three fundraising lines of hotel amenities.

PRODUCTS & SERVICES

With a professional heritage, we have over 150 retail products, all formulated with high concentrations of innovative active ingredients and offering surprising sensory textures. These include the age-defying Diamond Collection and Diamond Well-living, a complete line of body products with natural ingredients that are vegan-friendly and sustainably sourced.

We perform around 7.5 million treatments in spas worldwide each year, offering memorable experiences that provide immediate and

Chief executive officer

Verónica Fisas

long-lasting effects. We offer a wide variety of services, covering all skin types, needs and moods: facials and body treatments, but also cutting-edge concepts like our Pure Air Bubble, a traveling spa with 99.9 per cent pure air.

LATEST LAUNCHES

In 2016 Natura Bissé initiated neuroscientific studies, ultimately demonstrating that our spa experiences not only improve the skin, but also self-esteem, dramatically increasing wellbeing by nearly 70 per cent.

Our innovative Inhibit High-Definition Lifting Cream, inspired by advances in aesthetic medicine, has a revolutionary formula that helps to minimise the visible effects of gravity on the skin. Under the same concept is our Inhibit Zero Gravity Lift spa ritual. Both have become perfect partners for microinjections and fillers, and are also ideal for those looking for a less invasive rejuvenating solution.

“Our challenger spirit, dynamic business model and strong commitment to innovation, allow us to respond quickly and effectively to diverse customer demands.”

ABOUT THE BRAND

USPs

Our challenger approach to innovation, as well as the proven efficiency of our products and rituals are trademarks of Natura Bissé

With a professional heritage, our core business is just skincare

We believe that beauty is about much more than physical appearance, it is inner balance and contentment

KEY CLIENTS

Ashford Castle, Co Mayo, Ireland; Grantley Hall, Yorkshire, UK; Champneys Tring, Hertfordshire, UK; Majestic Hotel & Spa, Barcelona, Spain; Rome Cavalieri, Waldorf Astoria, Italy

NILO SPA DESIGN

Contact: info@malettigroup.com

Tel: +39 0522 7631

www.nilospadesign.com

NiloSpaDesign nilo_spa_design

NILO Spa Design is a leading company in the beauty and wellness sector, with over 35 years of experience. It is part of the Maletti Group, an Italian company recognised as a historical brand of national interest.

Specialising in the design of solutions for spaces dedicated to wellness, NILO offers innovative ‘Made in Italy’ furniture for hotels, spas, wellness centres, beauty spaces and gyms with wellness areas. In collaboration with top designers, the company creates furniture elements with distinctive character, combining aesthetics and functionality.

A pioneer in the industry, NILO was the first company to develop a complete cabin in collaboration with internationally renowned

designers, including Claudio Silvestrin, Elisa Giovannoni and Alberto Apostoli. This synergy between design and innovation makes NILO a benchmark for wellness design.

PRODUCTS & SERVICES

NILO Spa Design offers innovative and functional furniture solutions for the beauty and wellness sector, with products that create exclusive and comfortable environments. Among its specialities are multifunctional loungers for beauty and Ayurvedic treatments, customisable wellness cabins and bespoke furniture for spas and wellness centres.

NILO’s designs are distinguished by fine materials and advanced technologies, such as LED lighting for chromotherapy and aromatherapy systems. The brand collaborates with internationally renowned designers to create customised solutions for each client. In addition, it offers consulting services for the design of wellness environments, ensuring high-quality results.

Sales director

Massimiliano Prato

LATEST LAUNCHES

NILO presents Eterea, the new collection created in collaboration with architect Alberto Apostoli, which combines elegant design and advanced technology for an immersive wellness experience.

Inspired by the philosophy of the five natural elements, Eterea employs fine materials and refined geometric lines in its contemporary design. LED chromotherapy lighting and aroma modules create an enveloping and relaxing atmosphere that is perfect for exclusive wellness environments.

We are also excited to introduce Ayurveda-inspired Shirobody, an innovative shirodhara-based waterfall lounger that is designed to enrich your spa’s wellness experience. Delivering a combination of hair treatments and relaxing massages – and with a functional and advanced design – Shirobody is the ideal solution for spas and salons that want to offer a rejuvenating and high-quality experience for clients.

“Nilo

offers tailor-made and customised solutions, combining innovation and craftsmanship to precisely meet our clients’ unique wellness needs.”

ABOUT THE BRAND

USPs

Made in Italy: Nilo offers unique and tailored Italian design solutions for the wellness sector

Nilo products combine innovation, quality craftsmanship and advanced functionality to create exclusive spaces that elevate the customer experience

KEY CLIENTS

As well as luxury hotels, resorts, spas, wellness centres, hair salons, beauty salons and gyms with wellness areas, the company also caters to architects and designers

OMOROVICZA

Contact: harrison.gregory@omorovicza.com

Tel: +44 (0) 7748 218199 www.omorovicza.com

Romorovicza omorovicza omorovicza-mineral-cosmetology

ooted in Budapest’s unique geology and nurtured by the family legacy of the Rácz Fürdő thermal bath, Omorovicza was founded in 2006 by Stephen and Margaret de Heinrich de Omorovicza. The brand delivers the benefits of the mineral waters of Budapest and Hungarian facial massage for optimum skin health. Its unique formulations are powered by the clinically proven Healing Concentrate™ paired with treatments in the Hungarian tradition.

PRODUCTS & SERVICES

Omorovicza Skin Therapy Sessions distil the essence of ancient therapies with the latest advancements in skincare science to deliver transformative results through targeted treatments and personalised product prescriptions.

Clients leave their session with a Skin Therapy Prescription; a toolkit to continue their Skin Therapy journey at home, with recommended products and techniques, to build a routine to heal and awaken the skin.

Omorovicza’s skincare philosophy delivers the healing benefits of mineral-charged waters from Budapest with Hungarian facial massage, for optimum skin health

Powering every product is our innovative patented biotech encapsulation, Healing Concentrate™. It is combined with other high-performance ingredients to deliver strong, specific results

KEY CLIENTS

Harrods, London, UK; Four Seasons; Anantara; Corinthia; St Regis

“Our second institute, in Mayfair, London is a luxury flagship for our expertise.”

LATEST LAUNCHES

Developed for am/pm wear, Omorovicza’s Queen Serum is clinically proven to decrease wrinkle depth within just 30 minutes. The superpowered serum contains a cocktail of time-defying actives including Mediterranean microalgae, which activates the same retinoid receptors in the skin as vitamin A and has a non-sensitising retinol-like effect. Stem cells from Lithops boost the synthesis of Vitamin D to regenerate the deep layers of the skin. An extract of Chinese leaf Engelhardtia Chrysolepis is incorporated to lift sagging skin and remodel the facial contour.

General manager

Harrison Gregory

OTO WELLBEING

Contact: sales@otowellbeing.com

Tel: +44 (0) 7947 251475

www.otowellbeing.com

oto_wellbeing otowellbeing

Harnessing the power of nature and science to bring the body and mind back into balance, OTO Wellbeing’s products are holistically designed to support your guests’ physical and mental wellbeing. Our award-winning spa experiences, in-room and F&B products offer customers antidotes to modern life and help people find their space.

PRODUCTS & SERVICES

OTO curates immersive sensory journeys using bespoke soundtracks, hand-crafted bamboo tools and live instruments to harmonise sound, energy and plant-based therapies. Curated for support at different moments of the day, each OTO experience is designed to offer a personalised path to wellbeing.

By nurturing therapists’ wellbeing, OTO fosters meaningful connections, ensuring every session is genuine and restorative. With a loyal community and strategic partnerships, we provide luxurious yet accessible treatments, inviting clients to return and rediscover wellness, time and time again.

ABOUT THE BRAND

USPs

Founded in 2019 and with BCorp status, all our products are vegan and made in the UK

Ethically sourced and rigorously tested, OTO Wellbeing uses recyclable packaging

With years of expertise, our team provides valuable training and support to therapists, focusing on safe practices that reduce stress and foster strong, meaningful connections

KEY CLIENTS

Mandarin Oriental Group; Rosewood Hotels; Six Senses; Soho House; OKU Hotels

“We blend cutting-edge science with the power of nature to create products that make a difference in people’s lives.”

LATEST LAUNCHES

The Kinoko Ki (Mushroom Lifeforce) Treatment starts with myofascial release to ease tension, followed by dry body brushing to enhance circulation and lymphatic flow. Mushroom Ki Oil, packed with maitake, reishi, cordyceps and chaga, deeply nourishes and revitalises the skin. The treatment ends with a relaxing shiatsu massage using geothermal mushroom spheres to rebalance your energy, all set to a soothing soundscape inspired by the mushroom ecosystem.

Founder

Gemma Colao

OSKIA

Contact: info@oskiaskincare.com

Tel: +44 (0) 1600 710710 www.oskiaskincare.com

oskiaskincare oskiaskincare oskia-skincare @oskia.skincare

Prestigious British nutri-cosmeceutical brand OSKIA has been at the forefront of luxury nutritional skincare since its inception in 2009. Founded by Georgie Cleeve, the award-winning company combines the sensory indulgence of luxurious spa products and treatments with remarkable functional cosmeceutical results.

OSKIA remains owned and run by Georgie and her husband, George Gordon. Their tailored approach to collaborations allows them to take long-term decisions, proudly partnering with exclusive spas and stores worldwide, positioned as a beacon of high quality, sustainability-conscious beauty.

PRODUCTS & SERVICES

OSKIA has received over 230 international skincare awards, including Best British Brand, Best Natural Brand, Best Vitamin C Product and Best Skincare Product Innovation.

In addition to award-winning products, OSKIA offers elite spa treatments that blend traditional techniques – such as acupressure, facial massage, reflexology and lymphatic drainage – with modern advancements such as exfoliation, microbiome harmonisation, LED therapy and cryotherapy. This holistic approach ensures that skin, body and mind are soothed, nourished and rejuvenated, leaving clients with a renewed sense of wellbeing.

LATEST LAUNCHES

In the ever-evolving world of beauty and wellness, sleep is often hailed as the ultimate fountain of youth – a critical, yet frequently overlooked component of skincare. As we

Founder and director

Georgie Cleeve and George Gordon

rest, our bodies engage in a complex process of renewal, driven by potent ingredients like Epidermal Growth Factor and essential nutrients. Harnessing these nocturnal processes, OSKIA’s Midnight Elixir Serum and circadian-syncing Deep Sleep treatment offer a fresh approach to night-time skincare.

Expanding beyond its renowned facial menu, which blends hands-on techniques with advanced clinical technology, OSKIA continues to push the boundaries of body wellness. The brand’s Dynamic Body Sculpting treatment series reflects its commitment to innovation, enhancing both physical wellness and confidence through a holistic approach to sculpting and rejuvenation.

OSKIA also recognises the importance of the guest journey through different touchpoints across an entire property, and with that in mind, is excited to launch amenity options for hotels and spas by summer 2025.

“Considered, customised and commercial – our focus with each spa partner is on delivering treatment room excellence and ensuring long-term business benefits.”

Bio-nutritional skincare sustainably formulated and produced in Wales

Proven results using biotechnology and independent clinical trials on all skin types, including 25 per cent with Fitzpatrick 5 & 6

Innovative recycling initiatives support both environmental and industry sustainability

KEY CLIENTS

Mandarin Oriental Hyde Park, London, UK; Gleneagles, Scotland; Cliveden House & Spa, Berkshire, UK; Swinton Estate, Yorkshire, UK; Mandarin Oriental Costa Navarino, Greece; Hotel Trois Couronnes, Vevey, Switzerland

ABOUT THE BRAND

USPs

SAUNA360

Contact: jeff.leclos@sauna360.com

Tel: +44 (0) 1342 300555 www.sauna360uk.com

sauna360uk sauna360

Now part of Watkins Wellness, the Sauna360 Group is a global organisation that consists of five prominent sauna and steam brands – Tylö, Helo, Kastor, Finnleo and Amerec. Each brand has played a crucial role in developing the modern sauna market with shared roots going back more than 100 years.

Sauna360 UK is home to the Commercial Division and the most diverse company in the group. We have over 30 years’ experience designing and installing saunas, steam and salt rooms, feature showers, ice features, plunge and vitality pools.

Working with leading architects and interior designers, Sauna360 has unrivalled experience in developing spectacular wellness suites in gyms, spas, hotels and leisure clubs.

PRODUCTS & SERVICES

Sauna360 is the industry leader in wellness products with unparalleled experience and knowledge. The joining of strong brands offers the best in authentic thermal experiences. Sauna360 has supplied some of the most exclusive spas and hotels worldwide and with a global presence can confidently manage any project in its entirety.

Out products include saunas, steam rooms, infrared saunas, rasuls, ice fountains, heated benches, herbal baths, hammams, feature showers and foot spas.

Senior commercial manager

Jeff Le Clos

LATEST LAUNCHES

Sustainability is a crucial factor in modern spa design, and Sauna360 has developed a series of new market-leading eco-solutions as part of its revolutionary ECO-SAUNA initiative.

The commercial wellness sector has evolved over the past 30 years and Sauna360 has worked closely with its manufacturing partners to devise new sustainable solutions to help spas lower energy usage while still offering first-class thermal experiences.

Group thermal events are trending, with traditional sauna ceremonies, or aufguss, providing an immersive experience for groups of guests with performances based around a feature heater. Ceremonies often conclude with cold immersion in plunge pools, barrel tubs and baths, making it an invigorating, healthy, theatrical and fun experience.

Sauna360 has the expertise and vision to combine tradition with innovative new ways of enjoying and experiencing thermal relaxation.

“We establish close relationships with designers, consultants, architects and customers to ensure they get value and cutting-edge design.”

ABOUT THE BRAND

USPs

Design and planning: Sauna360 offers a complete bespoke spa design service including all thermal experiences, and works seamlessly with partners to bring designs to life

Supply and installation: Sauna360 manufactures, supplies and installs all wet leisure facilities using its own dedicated in-house installation team

Aftersales: all client relationships are a long-term commitment and Sauna360 offers a quality aftersales and maintenance service

KEY UK CLIENTS

Fairlawns Hotel & Spa, Birmingham; Ironmonger Row Baths, London; Pennyhill Park Hotel & Spa, Surrey; South Lodge Hotel & Spa, West Sussex; Hale Country Club, Cheshire

SEABODY

Contact: o.kenny@seabody.com

Tel: +353 (0) 871 049733

www.seabody.com

Dr Helena McMahon

Co-founder

SSEABODYWellness _seabody seabody

EABODY sustainably harnesses the regenerative power of ocean algae to optimise cellular health through transformative skincare, supplements and wellness experiences. Our unique holistic biotechnology merges the best of nature and science, taking a 360-degree approach that works from the inside out and outside in.

Our results-driven, high-efficacy formulations, powered by high potency marine phytonutrients, are developed in-house by a team of scientists. SEABODY skincare and supplements are designed to support multiple aspects of health, including, cellular regeneration, anti-ageing, joint, muscle and microbiome health, and resilience to environmental stressors.

The driving force behind SEABODY is Dr Helena McMahon, a trailblazing cellular

biochemist with over 20 years’ experience in cellular health and functional bioactives. Her focus on well-ageing is evident in our integration of transformative skincare, supplements and wellness experiences to optimise inner wellbeing and overall vitality.

PRODUCTS & SERVICES

SEABODY offers carefully curated treatments and wellness rituals that create transformative experiences, enhancing skin health, promoting inner balance and elevating both physical and emotional wellness. Our luxurious path to well-ageing and full-body wellness is delivered through a portfolio of results-driven face and body care treatments based upon SEABODY’S proprietary bioactives and the holistic modalities of breathwork, touch and

movement. Each treatment is designed to provide a luxurious sensory experience that will transport you to Ireland’s Atlantic coast.

LATEST LAUNCHES

SEABODY has a carefully curated partnership strategy, with a focus on leading luxury wellness destinations, department stores, expert facialists and dermatologists.

Our talented education team provides in-depth training and works to co-develop a tailored treatment menu and signature treatment protocols for every client, integrating the ethos of each individual property. This approach places key consideration on the wellness of the spa teams and ensures they are set up for success to deliver exceptional results.

“We collaborate with our partners to seamlessly integrate innovative solutions and services that bridge the gap between spa and daily selfcare.”

ABOUT THE BRAND

USPs

Results-driven and powered by highly potent marine bioactives such as Maraderm™, SEABODY’S proprietary bioretinol

Focused on cellular health and full body wellness, with skincare and supplements for health optimisation

Scientifically led in formulation and protocol design, to ensure long lasting results

Sustainability a priority – awarded the Positive Luxury Butterfly Mark

All formulations are vegan, plant-based and cruelty-free

KEY CLIENTS

Dromoland Castle, Co Clare; Sheen Falls Lodge, Co Kerry; Anantara The Marker Hotel, Dublin; Aghadoe Heights Hotel & Spa, Co Kerry; Glenlo Abbey Hotel & Estate, Co Galway, all in Ireland

SKYY

Contact: info@skyyspa.com

Tel: +39 0362 126 50 11 www.skyyspa.com

For over 20 years, C.O.D.E. Luxury Spa Furniture has been the enfant rebelle of the wellness industry, always rethinking the concept of wellness equipment. Recently born from the French-Italian group, SKYY represents a commitment to fostering a deeper wellness culture. We believe massage beds are the protagonist tools in the wellness experience, framing every interaction between practitioners, guests and spas to deliver superior care, profit and memories.

PRODUCTS & SERVICES

We believe high standards are non-negotiable, so all of our massage beds come with built-in premium features, including the Cloud mattress with three layers of progressive foam, including memory foam, to ensure comfort for both guests and therapists.

The Hergo System ensures optimal neck and forehead alignment to reduce strain, and

ABOUT THE BRAND

USPs

High-end features maximise long-term value and reduce maintenance/upgrade costs

Technological scalability with upgradeable bio-technologies integration

Enhanced guest experiences through superior comfort and ‘Made in Italy’ design

Customisation through our C.O.D.E. atelier crafts unique wellness stories

KEY CLIENTS

Arev Hotel, Saint-Tropez, France; Happier Urban Spa, New York, US; Le Grand Hotel InterContinental, Bordeaux, France; Roccamare Resort, Castiglione, Italy; Hôtel Les Lumières, Versailles, France; Spa NUXE Hôtel Square, Paris, France

“We provide solutions that allow each treatment to be transformed into a meaningful journey and a lasting memory.”

all models come equipped with four durable motors, allowing wide-ranging adjustments. Our beds are made from bio-compatible materials and comply with the Green Key label to ensure environmental responsibility.

LATEST LAUNCHES

SKYY beds grow with your needs, offering unmatched flexibility and durability. Thanks to our Life WellTech division, enhancements such as bio-technologies, far-infrared heating and 360-degree immersive sound can be added either at the time of purchase or at a later date, ensuring your investment remains effective and futureproof.

Co-founders

Laurent Malbert and Angelica Maran

SOMMERHUBER

Contact: f.sommerhuber@sommerhuber.com

Tel: +43 7252 893 480 www.sommerhuber.com

The family-owned Sommerhuber

Ceramic Manufactory, based in Steyr, Upper Austria, combines the advantages of traditional ceramic tile manufacturing with the demands of modern living. Since 2006, with extensive research and intensive technological development, the company has established a range of ceramics designed specifically for spa applications. A commitment to quality and innovation has allowed the brand to expand and distribute its spa ceramics across the globe, including Europe, Asia, the UAE and the USA.

PRODUCTS & SERVICES

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spa environments. The company’s large-area components with velvety-soft, ceramic surfaces meet the highest hygiene requirements. Its product range includes seats and benches suitable for both wet and dry rooms; heated loungers; hammam tables for therapeutic treatments; ceramic foot basins; healing clay spas and wall ceramics to enhance spa interiors.

ABOUT THE BRAND

USPs

Sommerhuber’s heat-storing ceramics transmit health-promoting long-wave infrared warmth to the body

Ceramic warmth supports the vegetative nervous system, boosts blood circulation, relieves muscular tension and positively influences relaxation and vitality

KEY CLIENTS

Atlantis The Royal, Dubai; Norwegian Cruise Lines; Mandarin Oriental London, Lucerne and Beijing; Rosewood Paris, Munich and Guangzhou; JW Marriott, Venice; W Hotels, Dubai

SommerhuberGmbH sommerhuber_gmbh sommerhuber

“Ensuring the optimal relaxation and wellbeing of spa guests guides every step in our product design development.”

LATEST LAUNCHES

Sommerhuber’s ceramic heated Lounger One Plus has an organic aesthetic and a variable temperature controller can maintain the surface at body temperature. Maintenance free, it has only two transverse joints, making it also easy to clean. As well as a USB charging port, Lounger One Plus offers optional features – including colour coordination for the corpus and headrest, and 15 glaze options for the heated ceramic surface – allowing seamless integration into the spa environment.

Head of Spa Division

Fiona Sommerhuber

SOTHYS

Contact: victoria@sothys-uk.co.uk

Tel: +44 (0) 7517 910150 www.sothys.fr/en

sothysparis | sothysUK sothys-u-k sothysparis | sothys_uk

Development of the Sothys brand has been driven by its ability to stay true to itself while bringing new solutions to the changing world of beauty. In each of our innovations, we pursue the idea of responsible beauty that respects the skin and is committed to protecting the environment.

PRODUCTS & SERVICES

As a strong symbol that expresses the respect the brand has for nature, Les Jardins Sothys in Auriac, France, are a source of constant inspiration and bear witness to the brand’s involvement in sustainable development. Respect for nature, use of the regional habitat, recovery of co-products from the environment – these are all values that guide our botanical research and help us to create active ingredients inspired by our Gardens.

LATEST LAUNCHES

The quintessence of skincare and sensoriality, the Secrets de Sothys Serum, which has been specially developed for all those to whom beauty, is the most precious secret. Skin is

ABOUT THE BRAND

USPs

French luxury, know-how and excellence

A family-run heritage brand

In-house R&D and manufacturing

Sustainability is at the forefront of all we do, collaborating with Tenaka to restore coral reefs and Plastic Bank to reduce pollution

KEY CLIENTS

Hôtel Cap-Estel, Èze, France; Sofitel London

St James. UK; Whatley Manor Hotel & Spa, Malmesbury, UK; Ponant Luxury Cruises; Club Med, Sicily

“We are committed to sustainable development without any compromise on the quality of our formulas or treatments.”

visibly transformed with each passing day. Time appears to stand still thanks to this truly revitalising, rejuvenating elixir – an innovative formula with over 17,000 drops infused with high-performance active ingredients. Nature’s defense to defy daily challenges, DX Glow is a solution for before or during skin burnout, to reboost the skin and leave it glowing with radiance and vitality. The new complete programme defends, restores balance and bolsters skin radiance with a serum, moisturiser and state-of-the-art facial.

UK country manager

Victoria Dello Ioio

President

Christian Mas

SPARCSTUDIO

Contact: beverley@sparcstudio.co.uk

Tel: +44 (0) 20 3637 5997 www.sparcstudio.co.uk

Ssparcstudiodesign sparcstudiodesign sparcstudio

parcstudio is an independent, creative design studio specialising in the creation of award-winning spa, fitness, wellness and hotel facilities in the UK, Europe and around the world. Renowned for delivering a series of stunning creative projects over the past 25 years, its team of designers and architects have won the NEWH TopID 2022 award for interior design and have two 2024 Brit List nominations for interior design.

PRODUCTS & SERVICES

Working closely with each client to understand their goals, aims and objectives, Sparcstudio has a unique talent for producing intelligent, inspiring environments that respect the history, culture and aspirations for any project. Sparcstudio offers a truly bespoke design approach to every development, embracing the surrounding environment, while capturing the individuality of each location.

LATEST LAUNCHES

Calcot & Spa, a Sparcstudio project, was named Best Boutique Spa 2024 in the

ABOUT THE BRAND

USPs

Renowned for creating award-winning projects that capture a unique sense of place

Experience-led designs tailored to the demands of commercial spa environments

Clever planning, innovative lighting and bespoke furniture to create signature styles

KEY CLIENTS

Cottonmill Club at Sopwell House, St Albans; The Spa at South Lodge, Sussex; Aqua Sana Forest Spas, including Longford Forest, Ireland; Champneys Mottram Hall, Cheshire; Harrods Hair & Beauty Salon, London

“We are passionate about creating beautiful experiences and have an intimate knowledge of spa and wellness operations.”

Boutique Hotelier Awards following the launch of the Grain Store at Calcot, a multi-million pound 280sqm wellness and fitness sanctuary.

Sparcstudio is also continuing to collaborate with Center Parcs on its Aqua Sana Forest Spa concept. Meanwhile, recent work at Sopwell House, home to Cottonmill Spa, included a transformation of the main hotel. At South Lodge in Sussex (above), the studio has completed the design of The Reeds, eight luxury lakeside eco-lodges with steam showers, infrared saunas and outdoor baths.

Co-founder

Beverley Bayes

STARPOOL

Contact: info@starpool.com

Tel: +39 0462 571881

www.starpool.com

Starpool starpool.official starpool @starpoolwellnessconcept

At Starpool, we shape an innovative wellness concept that engages the body and mind with cutting-edge proposals to open up new prospects for the future of wellness.

We base our work on the respect of tradition, on innovation, a scientific approach, competence and expertise. We cultivate a passion for quality materials, beauty of shapes and tailor-made details.

Casa Starpool is located at the heart of Val di Fiemme, in the foothills of the Dolomites: that is the extraordinary territory from which we draw inspiration. It is from here that we realise wellness solutions to improve people’s quality of life.

PRODUCTS & SERVICES

Starpool provides a wide range of wellness solutions, including Finnish saunas, steam rooms, soft saunas, Mediterranean baths, infrared therapy, experience showers, Reaction and Kneipp therapy and beauty care. This is in addition to health innovation technologies such as dry floatation, cryotherapy, photobiomodulation, molecular hydrogen boosters and brain-training devices.

Beside our range of products, consulting, engineering, technical support and training are the four pillars sustaining our entire work. We develop ambitious projects based on our clients’ real needs, supporting, and accompanying them at every step.

Chielf executive officer

Riccardo Turri

LATEST LAUNCHES

Recovery Class is an innovative format aimed at active hotels and spas looking to enhance their services with a dedicated area for post physical activity recovery. Developed through our extensive experience as a wellness partner for major international organisations, this concept integrates advanced equipment, innovative technologies and functional programmes for psycho-physical recovery. Among our cryotherapy solutions, Recovery Class offers Ice Bath pro, a unique cryotherapy pool designed to accommodate up to five people simultaneously, and Zerobody Cryo, where the body, wrapped in a patented membrane, floats in contact with water at 4-6°C without getting wet. This unique combination of offerings ensures a comprehensive recovery experience for guests.

“Over

nearly 50 years,

we have adapted to market changes, constantly working to improve people’s quality of life by spreading our concept of wellbeing.”

ABOUT THE BRAND

USPs

We have our own R&D and Scientific Research Department, where all our products and industrial design patents are created and validated

Starpool works to fully meet the need for a better quality of life through applied science

KEY CLIENTS

Accor; Hilton Hotels; Bulgari Hotels; Six Senses Resorts, Hotels & Spas; Mandarin Oriental Hotel Group

STUDIO APOSTOLI

Contact: studioapostoli@studioapostoli.com

Tel: +39 045 8779 190 www.studioapostoli.com

studio.apostoli studioapostoli

Studio Apostoli is internationally recognised as a prestigious brand leader in the creation and design of luxury wellness places and products. The studio’s prestige is based on the quality of its projects, the professionalism of its services, the high standing of its clients and the many awards it has won with iconic projects for leading brands such as Lefay Resorts, Casa Cipriani, Four Seasons and Jacuzzi.

The studio’s CEO, Alberto Apostoli, has led its development and design since 1997. He has managed to make his atelier the world leader in its field and a privileged reference for customers who believe in the value of wellness as a primary asset.

Over 28 years of activity, Studio Apostoli has overseen more than 1,000 projects in 25

ABOUT THE BRAND

USPs

Studio Apostoli guides the client from the initial strategic consultancy stage, through the design phase, to the communication of the completed work

Due to our management and consulting approach we remain a partner throughout the lifetime of the project, always respecting the site and its sustainability.

KEY CLIENTS

Lefay Resorts & Residences, Italy; Cipriani Group, Italy; HNH Hospitality, Italy; Discovery Land Company, USA; Four Seasons Hotels; Jacuzzi; Mandarin Oriental Hotels, Hilton Hotels, Accor Hotels

countries, winning more than 70 international awards. Alberto Apostoli’s projects have been published in magazines and books worldwide.

PRODUCTS & SERVICES

In the area of spa design, Studio Apostoli is recognised as an international leader, contributing not only through the design of iconic spaces but also through innovative products and research.

In addition, the studio integrates its design expertise with consultancy services, which guide clients in strategic choices concerning management, positioning and communication.

Studio Apostoli has completed hundreds of projects across four continents; most recently it’s working on international projects in Saudi Arabia, Croatia, Albania, Australia.

In 2023, Studio Apostoli formed a new company called Armonia (armoniawell.com), dedicated to the integrated activities of spa consulting and direct management.

LATEST LAUNCHES

Recently, Studio Apostoli has completed some important major projects, including the Casa Cipriani Spa in Milan and the entirely sustainable Green Lodge at Terme Preistoriche Resort & Spa in Montegrotto, Italy.

The studio has also received awards for some of its products, such as the Wellness Therapy, developed in collaboration with Varaschin Outdoor. This is a complete relaxation system that involves all five of the user’s senses.

Studio Apostoli considers it of vital importance to communicate about its wellness concepts and this is done in part through the many events and conference appearances of CEO Alberto Apostoli.

Chief executive officer

Alberto Apostoli

“We are inspired by the desire of creating something always unique to gather the wellness essence of a place.”

SUBTLE ENERGIES

Contact: nick@subtleenergies.com.au

Tel: +61 425 076 005 www.subtleenergies.com.au

subtleenergies nick-irani

With 30 years of clinical research, Subtle Energies is recognised for authentic wellness solutions and holistic skin science, as featured in iconic global destinations. A pioneer in combining results-driven aromatherapy with Ayurvedic principles, the brand was created to empower the body, mind, and spirit.

Our products are made in Australia and are COSMOS, Vegan Society and Cruelty Free certified, using only the highest grade of ingredients and responsibly sourced materials. Subtle Energies is guided by authentic, transparent values resulting in clean formulations of only the highest quality.

With a global presence in more than 25 countries, we provide strong operational support with hubs, warehouses, trainers and account managers strategically placed in key regions including the UK/EU, UAE, USA, India, Thailand and Australia.

PRODUCTS & SERVICES

Our portfolio ranges from innovative biotechnology used in revolutionary skincare to sleep therapy and menopausal and hormonal support. Active aromatic blends and a nurturing body and bath offering are combined with high-performance treatments that employ diverse therapeutic techniques.

Treatments stem from Subtle Energies’ government-accredited Diploma in

Director of operations

Nick Irani

Founder

Farida Irani

Ayurveda Aromatherapy and are taught in a commercially viable format for spas and wellness destinations. Subtle Energies can provide exclusive turnkey partnership models, spa menus, hotel integration programmes, revenue-based menu engineering and more.

LATEST LAUNCHES

Our region-specific blends are collaborations with artisan distillers across the globe, sourcing often wild-crafted and high-altitude essential oils. Master blender Farida Irani’s new formulations will include the Alpine Ranges, reflective of the high-altitude wildernesses of North America and Europe. This will be followed by the Zen Forest blend, drawing on actives from Japan, and a stunning blend that represents the best of British botanicals. A new creation inspired by the Himalayan ranges will be joined by a stunning Mediterranean range of oils.

“It is our family’s passion to blend science and nature, while honouring the history of care and innovation that defines our journey.”

Nick Irani

ABOUT THE BRAND

USPs

A truly family-owned enterprise rooted in complementary medicine

Founders Farida and Khursheed Irani bring thousands of clinical hours supporting chronic conditions

Khursheed leads global education, Nick Irani oversees operations and growth, and Sheriar Irani, the aromatic alchemist, embodies the family’s legacy of excellence and dedication

KEY CLIENTS

The Peninsula Hotels in London, Istanbul, Paris; One&Only Kea Island, Greece; Anassa Cyprus; Six Senses Spas including Porto Elounda in Greece, Courchevel in France and Kaplankaya in Turkey

SWISSLINE COSMETICS

Contact: info@swissline-cosmetics.com www.swissline-cosmetics.com

Swissline.Skincare swissline.skincare swissline-cosmetics

Since its launch in Switzerland in 1989, Swissline has been developing results-orientated skincare designed to optimise skin health and slow the cellular ageing process. Harnessing the power of the skin’s self-recovery potential, its formulas protect and repair the skin barrier, countering inflammation and boosting collagen production.

Swissline’s use of skin-identical ingredients and advanced technologies, in association with its version of ‘quiet luxury’, delivers an unparalleled skin/self-care wellness experience at home and in spas and medical clinics around the world.

PRODUCTS & SERVICES

Swissline’s innovative face and body products address skin ageing from a holistic perspective, taking into consideration biological and lifestyle factors. The sensorial textures and alluring fragrances elevate the therapeutic treatments, bringing mindful moments.

Le Grand Soin Au Collagene Pur, a customer favourite, is a premium 120-minute rejuvenating treatment featuring Pure

ABOUT THE BRAND

USPs

Swissline encourages consumers to prioritise self-care and wellbeing while making the right skincare choices. A 360-degree approach, incorporating diet, fitness and stress reduction is core to Swissline’s skin health and wellness philosophy: nurturing your skin beyond beauty

KEY CLIENTS

Bürgenstock Resort Lake Lucerne, Switzerland; Carlton Cannes, France; Six Senses Spa Marbella, Spain; The Shelbourne, Dublin, Ireland; Jumeirah Burj Al Arab, Dubai, UAE

“After 35 years, Swissline remains dedicated to uniting science and luxury, and aligning skincare with health and vitality.”

Collagen Face Films (92 per cent natural collagen) and Swissline’s Signature Face Sculpt Massage, designed by World Face Massage Champion, Anna Tsankova. It stimulates lymphatic drainage and circulation, relieves muscle tension and shapes facial contours, reactivating collagen production.

LATEST LAUNCHES

Swissline’s March 2025 launch, Pro Recovery Serum is an anti-inflammation, anti-glycation, barrier-repairing product ideal for skin in need of recovery. It can be used to prep skin before or in-between aesthetic treatments. The serum is formulated with madecassoside, ectoin, ATP, a selection of barrier building blocks and multi peptides (including Palmitoyl Pentapeptide-4 and a vegan form of dipeptide Carnosine).

Chief executive officer

Christophe Lesueur

TECHNOALPIN INDOOR

Contact: indoor@technoalpin.com

Tel: +39 0471 550 550 www.indoor.technoalpin.com

TechnoAlpinINDOOR technoalpin_indoor technoalpin-indoor @TechnoAlpinIndoor

Founded in 1990, TechnoAlpin is a world leader in snowmaking systems that provide the benefits of cold therapy without discomfort. With our indoor snow division, we combine our fascination for snow with holistic wellbeing to create something completely unique and suitable for all ages. TechnoAlpin Indoor consults and provides individual solutions for innovative contrast therapy and recreation concepts.

PRODUCTS & SERVICES

Indoor snow is a unique feature for wellness spaces, gyms and luxury properties, offering a memorable cooling experience. With a temperature maintained at -10°C, the SNOWROOM from TechnoAlpin is filled with fresh, natural snow made from water and air. Guests are able to enjoy a gradual cooling of their entire body, promoting ultimate relaxation and rejuvenation.

LATEST LAUNCHES

SNOWSKY is a super sophisticated cool-down alternative, offering an immersive snowfall

Snow offers spa guests a gentle and efficient way of cooling down, with one litre of water making five-times its volume in snow TechnoAlpin has 30 years of know-how in snow production, guaranteeing sophisticated high-tech products for a unique experience

KEY CLIENTS

We have supplied more than 150 customers around the world, including luxury hotels, cruise ships, public thermal baths, health clubs, private residences, retail stores and experience spaces

“Wellness areas require a balance of warm and cold. Snow provides an inviting link between warming up and regenerating.”

experience in a calming atmosphere flooded with cold light. SNOWSKY not only refreshes the body but also conserves precious resources. By replacing conventional showers with a serene snowfall, it minimises water consumption, making it an eco-friendly choice. The gentle descent of cold snowflakes onto warm skin offers a unique sensory experience and a stunning visual highlight. This sustainable and immersive concept marries environmental responsibility with wellness to provide a memorable retreat for spa guests.

Executive manager

Sara Brenninger

TECHNOGYM

Contact: info@technogym.com

Tel: +39 0547 650911

www.technogym.com

Founded in 1983, Technogym is a world-leading brand in fitness, wellness, sport and health. Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that enable each user to access a fully personalised workout experience anywhere and anytime: at home, at the gym and on-the-go.

With over 2,500 employees, Technogym is present in over 100 countries. More than 70 million people train with Technogym equipment in 100,000 wellness centres and 500,000 private homes in the world. Technogym has been appointed as the Official Supplier of the Milano Cortina 2026 Winter Olympic and Paralympic Games – its tenth selection for the Olympics – and is the brand of choice for training champions around the world.

ABOUT THE BRAND

USPs

Technogym is a leading design and luxury brand within the fitness and wellness industry

It offers a unique, connected ecosystem, that provides consumers with a personalised training experience

Spa operators gain a complete solution including equipment, digital technologies, services and consultancy

KEY CLIENTS

Marriott, Mandarin Oriental Hotel Group, Accor, Hilton Hotels, Six Senses

PRODUCTS & SERVICES

Over the years, Technogym has redefined the way people access sport, wellness and health. It has introduced a unique ecosystem in the industry, able to offer fully customised training experiences based on goals, passions and needs.

Thanks to the Technogym Ecosystem, which includes connected fitness equipment, apps and on-demand video training content, you can access your personalised workout programme and data anywhere and anytime: at the gym, at home, at the hotel, at work, at the doctor’s and on-the-go.

When it comes to equipment, Technogym offers the widest and most unique range of design-led connected equipment for strength, cardio, and functional training.

LATEST LAUNCHES

New Technogym Checkup – the innovative AI-based assessment station – targets your training depending on your physical and functional parameters and, by leveraging artificial intelligence, it obtains the prescription of a precision programme tailored to your needs, goals and conditions.

When it comes to strength training, Technogym Biostrength is the first solution that adapts to you, thanks to a patented technology that uses artificial intelligence and scientific research. This ensures you get 30 per cent better results in the same amount of time compared to classic training with equipment or free weights.

Technogym also offers a full range of cardio equipment, allowing you to connect to a fully personalised experience both in terms of training and entertainment.

Founder and CEO

Nerio Alessandri

“We

work every day alongside our customers to make the world a better place thanks to regular physical exercise: let’s move for a better world.”

TEMPLESPA

Contact: holliemcmillan@templespa.com

Tel: +44 (0) 1903 719429 www.templespa.com TEMPLESPA

Merging the finest derma science with the warmth and vitality of the Mediterranean, TEMPLESPA is a 100 per cent British-owned brand with a proven global appeal. Our business is built on 25 years of cutting-edge skincare science, but our heart, well, that’s full of sunlight. With a deep respect for our planet, we’re an ethically conscious brand that creates results-driven, science-led skincare bathed in Mediterranean sunshine.

PRODUCTS & SERVICES

Our extensive professional spa menu offers over 45 experience-driven facials and massages, plus an innovative offering of treatment upgrades to boost revenue. We partner with the Amethyst Trust (specialist treatments for those experiencing cancer) to address every customer’s wellbeing.

Our highly effective products are formulated using the ‘power of three’ for visible, clinically proven results: pre and post-biotics and hyperactives; Mediterranean biomimetic botanicals; vitamins and minerals combined with cashmere textures and exquisite aromas.

ABOUT THE BRAND

Exceptional levels of partnership and service, as well as products and treatments

Our commercials are strong, our training second to none and our team are passionate Voted Best Spa Product Brand in 2024 by The Luxury Spa Edit Awards

KEY UK CLIENTS

Dormy House, Cotswolds; Baliffscourt, West Sussex; Seaham Hall, Co Durham; Crerar Hotels; Four Seasons; The Eden Collection, Malmaison

“Strong partnerships are key to the success of any spa business and our long standing relationships are testament to this.”

LATEST LAUNCHES

LIFE DEFENCE SPF 50 is a feather-light moisturiser that provides a skin filter for the face that is virtually undetectable.

Our new YOUR BEST YOU HYDRATE & SOOTHE MENO-PAUSE treatment includes expert massage, Himalayan salt stones and deeply hydrating and soothing skincare. Rhythmic stretches and gentle joint rotation rescue achy limbs, while a gentle lymphatic drainage facial reduces puffiness to leave skin fresh and feeling beautiful.

Vice-president, global head of spa

Sarah Ronchetti

THE SPA PR COMPANY

Contact: info@thespaprcompany.com

Tel: +44 (0) 20 7100 7018 www.thespaprcompany.com

spaprcompany spaprcompany the-spa-pr-company @thespaprcompany8125

With over 20 years of experience, The Spa PR Company is a leading spa and wellness communications agency that elevates its partner brands to new heights. We’ve worked with top UK and European destination spas, hotels and wellness brands, helping hundreds of clients achieve their full potential. Our expertise in PR and marketing boosts visibility, attracts customers, and drives business growth.

PRODUCTS & SERVICES

With a passionate team of PR and marketing experts specialising in spa and wellness, The Spa PR Company amplifies your brand through targeted strategies. From high-impact consumer PR campaigns that boost visibility to curated marketing initiatives that attract a broader clientele, we deliver results.

Our clients benefit from extensive digital and print media coverage, influencer and celebrity collaborations, and expert content creation. We also offer immersive events and tailored brand partnerships, all designed to accelerate your business development and drive growth.

ABOUT THE BRAND

“As the UK’s spa specialist agency, we provide insights and support that extend beyond traditional PR and marketing.”

A specialist in PR and communications for spa, beauty and wellness brands

Expert market knowledge to develop PR and marketing strategies that accelerate business growth

KPI-driven campaigns that deliver measurable results make us a trusted partner

USPs KEY CLIENTS

Carden Park, Cheshire, UK; Titanic Spa, Huddersfield, UK; Gran Canaria Wellness, Spain; Daniel Thwaites Spa Group, UK; Raison d’Etre

LATEST LAUNCHES

With social content playing a vital role in consumer decisions, The Spa PR Company has assembled a collective of specialist beauty and wellness UGC creators. Unlike influencers, these creators offer a cost-effective way to elevate brand awareness while maintaining brand authenticity.

Additionally, we continue to run online webinars and workshops for spa professionals, educating and inspiring the industry to reach ever higher standards and results.

Founder

Tracey Stapleton

THE LONGEVITY SPA

Contact spa@thelongevitysuite.com

Tel +39 345 725 7324

www.thelongevitysuite.com

thelongevitysuite The Longevity Suite

The Longevity Suite® is Europe’s leading biohacking and anti-ageing city clinic network, offering advanced, high-tech protocols designed to balance health, beauty and mental energy. Developed over 20 years of research by our Scientific Team, the Longevity Method combines cold therapy, detox and mindfulness to provide a cutting-edge yet holistic approach to longevity.

The Longevity SPA️ elevates this vision, offering a holistic and multidisciplinary approach that integrates medical expertise in anti-ageing with treatments beyond the ordinary. These are expertly crafted by combining traditionally inspired pathways with a selection of the most advanced beauty, rebalancing and rejuvenation technologies.

The Longevity SPA️ represents the future of wellness, where science, tradition and luxury converge to rejuvenate both body and mind.

PRODUCTS & SERVICES

The Longevity SPA aspires to be the first spa to merge high-tech biohacking with the holistic vision of Blue Zone philosophies and medical expertise. A️nchored by the Longevity Method’s pillars – cold, detox and aesthetic awareness – it offers innovative treatments like the Ultimate Biohacking, featuring dry float therapy with Zerobody to reduce the signs of ageing. Elsewhere, inspired by longevity regions, the Blue Zones Signature Rituals provide a multisensory, immersive experience.

SPA️ business director

Ivana Lanzara

LATEST LAUNCHES

The Longevity Suite’s SPA️ business strategy aims to establish a network of luxury spas that combine wellness innovation with high-end traveller expectations. The strategy focuses on selecting prestigious hotel locations and offering services such as personalised health assessments, regenerative therapies, advanced diagnostics, skincare treatments and tailored fitness programmes. Wellness packages, gourmet dining, and relaxation areas will enhance the spa experience.

Targeted marketing, brand partnerships and exclusive retreats will position The Longevity SPA️ as a premier destination for transformative wellness, catering to guests who are seeking rejuvenation and long-term health benefits.

“We combine science, advanced technologies, tradition and signature rituals to promote regeneration and balance.”

ABOUT THE BRAND

USPs

Europe’s leading biohacking and anti-ageing city clinic network

Reducing inflammation and the ageing process through cryo technologies

Inspired by Blue Zones principles, the brand promotes a long-lived lifestyle through innovative and personalised holistic treatments

Personalised DNA️ tests, IV therapy and anti-ageing protocols for tailored health and longevity solutions

Cold, detox, and aesthetic awareness programmes combining cutting-edge wellness technologies with a holistic approach

KEY CLIENTS

The Longevity SPA️ Portrait Milano, Italy; The Longevity SPA️ Portrait Firenze, Italy; The Longevity SPA️ Edition Como, Italy; The Longevity SPA️ Excelsior Pesaro, Italy; The Longevity SPA️ Bodrum, Turkey

TRYBE

Contact: amy@try.be

Tel: +44 (0) 7800 608218

www.try.be

partofthetrybe trybe-software

TRYBE is a cloud-native, all-in-one solution to help modernise and level up your business operations. Spa, leisure, and hospitality management has a history of being complex, TRYBE simplifies it. Designed for the industry, by the industry, our system integrates seamlessly with your existing software leading to greater efficiency and a better experience for your guests.

PRODUCTS & SERVICES

TRYBE’s comprehensive business management software has been designed to equip properties with complex needs to achieve what was once impossible. Features include online customer bookings, dynamic package management, rota management, online payments, digital intake forms, the ability to sell retail products, inventory management, vouchers, promo codes, membership management, reporting and more. Say goodbye to a frustrating and disjointed booking journey – everything is now aligned for your guests’ convenience. Booking an overnight stay, spa treatment, activity and dining has never been easier thanks to TRYBE. Additionally, your team has a user-friendly, innovative and live system to work off. Reports and analytics can be downloaded instantaneously, your team’s calendar is live, and communications with guests is automated. TRYBE saves teams hours from admin,

Co-founder

Ricky Daniels

answering calls, and battling with out-of-date tech. In 2022, TRYBE found that clients saved 2,187 days from the aforementioned tasks.

LATEST LAUNCHES

With TRYBE Portal, guests can control their experience from booking to checking out of your property. Spa packages, treatments and activities can be booked at a time that’s best for them. Once the booking has been confirmed, they will receive a secure link with which to book their amenities.

TRYBE’s Overnights feature, native to our software and compatible with leading overnight booking platforms such as Profitroom and Allora.ai, further elevates the online booking experience. Guests have the ability to book their overnight stay as well as spa, leisure activities and food and beverage, all in one centralised location. This allows them to conveniently plan their stay at their own pace, from anywhere, at any time.

“Our end users are always our top priority. We ensure our partners enjoy an exceptional experience that ultimately elevates their guests’ satisfaction.”

ABOUT THE BRAND

USPs

TRYBE is the all-in-one software that enhances your business operations. But why should you work with TRYBE?

Automate sales

Take live online bookings

Deliver seamless payments

Create and sell memberships

Receive instant reporting

Grow your database

Increase your spa’s bookings and membership revenue

Collect guest intake forms

Manage your inventory

Access TRYBE from any device

Streamline employee onboarding

Simplify team training with a modern, user-friendly interface

Experience instant updates; simply refresh your browser to access the latest version

Say goodbye to slow software – TRYBE is exceptionally fast and built to stay that way

Your sensitive customer data is looked after by a software and company that is ISO27001 certified by a UKAS accredited body

KEY CLIENTS

The Dorchester Collection, Intercontinental Hotel Group, Strawberry Hotels, Radisson Hotels, Carden Park, Cheshire, UK

WELL INTELLIGENCE

Contact: anni@wellintelligence.com

Tel: +44 (0) 7885 255887

www.wellintellect.com

annihood @WellIntelligence2438

Podcast – Well Intel: making wellbeing work for business

Well Intelligence translates proactive health and wellbeing culture into profound professional currency.

We compose transformative concepts, methods, models and programmes that reach the high efficacy sweet spot. Ours is a bespoke service that optimises the performance of you and your business. We bring vision and conscious mastermind to how wellbeing culture can effectively and measurably be embedded and quantified within business and national economies.

PRODUCTS & SERVICES

We offer bespoke wellbeing consultancy services that fast-track companies to healthier brand culture and improved performance; through assessment, programming and coaching, we make wellbeing work for business.

LATEST LAUNCHES

Our newest innovation harnesses the transformative power of combined wellbeing culture and data-driven technology as an integral business system.

ABOUT THE BRAND

USPs

A high-touch and high-efficacy, joined up solution that makes complex issues simple and solvable through deep learning technology

Revolutionary and unashamedly radical; Responding directly to real problems

Universal scalability that unifies human flourishing with evidenced financial returns

Wellbeing as a business vanguard; through data evidence, digitally transformative systems, increased human nurture and the creation of an adaptive economy

“We hand you the blueprint for a better business and support you to build it.”

AstralMandala has been curated to embed a wellbeing prioritised ethos into business culture and national economies. The model has three core components that translate into increased business performance: Mandala42, a 12-week limbic (emotional agency) reset programme that delivers stability and increased personal adaptivity; Analytic Insight, technology that aggregates employee and employer data streams to create real-time intelligence; Nourishing People, delivered from the engine room of data insight and the reset formula of the Mandala42 programme.

Founder

Anni Hood

WILDSMITH

Contact: wholesale@wildsmithskin.com

Tel: +44 (0) 7741 896586

www.wildsmithskin.com

wildsmithskin wildsmith-skin

Science-backed plant power for skin health and wellbeing, crafted responsibly for a world interconnected with nature – this is Radical Botany. Wildsmith is built on the fundamental belief that everyone and everything is connected Our story begins over 180 years ago with William Walker Wildsmith, a visionary English botanist who deciphered the intricate language of plants. His legacy lives on at the Heckfield Estate, home to his magnificent arboretum – a constant reminder of the profound interconnectedness of humans and plants.

PRODUCTS & SERVICES

Wildsmith products and treatments deliver the right ingredients, to the right area, at the right time, in the right dosage, mirroring the effortless precision of the natural world. Our treatments harmonise with the body ‘s circadian rhythm. And our expert practitioners utilise kinesiology diagnosis, cranial sacral holds, foot zone reflex therapy, abdominal massage and breathwork to restore balance and promote profound healing.

ABOUT THE BRAND

USPs

Dedicated to advancing integrated wellbeing through rigorous research and clinical trials

Every Wildsmith product and treatment is luxurious and demonstrably effective in promoting lasting health and vitality

KEY CLIENTS

The Bothy by Wildsmith at Heckfield Place, Hampshire, UK; Liberty London, UK; Saltmoore, Whitby, UK; Serenbe, Georgia, US; Troutbeck, New York, US

“Einstein said: ‘Look deep into nature and then you will start to understand everything better’. This sums up our approach.”

LATEST LAUNCHES

The 90-minute Wildsmith Radical Botany facial is the UK’s first clinically proven facial, instantly improving moisture levels by up to 171 per cent (in clinical trials with 20 participants). A wellbeing consultation considers the individual as a whole, including lifestyle and daily habits, to create a bespoke treatment. Advanced techniques are then performed, including myofascial release and acupressure – helping to centre and energise the mind and deliver radiant-looking skin.

General manager

Katherine Pye

SPA INDUSTRY ASSOCIATIONS

Your invaluable resource to connect with the world’s leading spa and wellness associations, federations and organisations

Asia Pacific Spa & Wellness Coalition

Registered as an association in 2007, the Asia Pacific Spa & Wellness Coalition (APSWC) promotes and supports spa and wellness in the Asia Pacific region.

With ten board members, the APSWC helps to foster growth and development through collaboration and the collective sharing of both information and resources.

Open to anyone with an interest in the spa industry, APSWC membership is of particular benefit to spa operators and managers, consultants and architects, as well as health professionals and equipment suppliers.

www.apswc.org

British Association of Beauty Therapy & Cosmetology

A leading membership organisation and insurance provider for beauty, holistic and sports therapy professionals, the British Association of Beauty Therapy & Cosmetology (BABTAC) represents more than 10,000 industry professionals.

With huge passion and a high professional practice standard, BABTAC is a sister association to the Confederation of International Beauty Therapy and Cosmetology (see p227). It works to the benefit of its members and is governed by a council of elected members and appointed honorary officers. www.babtac.com

British Beauty Council

The British Beauty Council was founded in 2018 as a not-for-profit organisation that empowers the British beauty industry to ‘play its part’ in meaningful change via collective action.

The organisation has 12,300 members, 500 stakeholders and more than 90 patrons. The Council also represents the wider industry by generating conversations with the UK government.

Millie Kendall OBE, CEO, says: “The British Beauty Council was created to influence policy changes to ensure beauty is recognised as the economic, creative and innovative powerhouse that it is.” www.britishbeautycouncil.com

Comité International d’Esthétique et de Cosmétologie

Founded in 1946 in Brussels, the Comité International d’Esthétique et de Cosmétologie (CIDESCO) represents a World Standard for beauty, wellness and spa therapy.

With its head office in Switzerland, CIDESCO has around 380 accredited colleges, more than 200 spas and salons and 23 representatives around the world. Membership is open to schools, colleges, beauty salons and spas around the world for students looking to achieve the CIDESCO International qualification, which is recognised worldwide. www.cidesco.com

Confederation of International Beauty Therapy and Cosmetology

Offering a wide range of qualifications in beauty therapy, spa and advanced aesthetics, the Confederation of International Beauty Therapy and Cosmetology (CIBTAC) is an industry leading body related to BABTAC (see p226). Created by passionate industry professionals from an identified need to provide relevant, high-quality training within the beauty, complementary health and spa industries, CIBTAC has been producing graduates since 1977 and strives to maintain and develop the highest standards of excellence internationally. www.cibtac.com

Deutscher Heilbäderverband

The German spa association was founded in 1892 by the country’s leading spa doctors and health resort officials of the time. Today, the organisation represents the spa associations of the individual federal states alongside the German Association of Speleology, the German Association of Mineral Springs and the Academy of Balneology and Climatology.

Through its member associations, Deutscher Heilbäderverband represents approximately 200 approved spas and health resorts and 130 members of the Academy of Balneology and Climatology. www.deutscher-heilbaederverband.de

European Route of Historic Thermal Towns Association

Established in 2009 in Belgium, the European Route of Historic Thermal Towns Association is a nonprofit group responsible for the management of the European Route of Historic Thermal Towns. Its six founder members are based in Acqui Terme, Italy; Bath, UK; Ourense, Spain; Salsomaggiore Terme, Italy; Spa, Belgium; and Vichy, France.

The association now has nearly 50 members in 18 different countries, who work together to enhance and safeguard the artistic and architectural thermal spa heritage throughout Europe. www.historicthermaltowns.eu

Federterme

Federterme – the Italian Federation of Thermal Industries and Healing Mineral Waters – was founded in 1919 and represents the thermal companies of Italy.

The association is one of the category members of the Confindustria representation system. At an international level, Federterme adheres to FEMTEC (see p231) guidelines, which represents a network of thermal excellence at a global level, as well as the standards of the European Spas Association (see above), which includes major representatives of European spas and resorts. www.federterme.it

European Spas Association

The European Spas Association (ESPA) is an umbrella organisation representing 20 countries promoting curative and preventive approaches using natural remedies.

Founded in 1995 in Brussels, ESPA organises events that focus on spa medicine and the development of health resorts. These include congresses, boutique B2B workshops for networking and connecting with spa hotels and health destinations, as well as hosted buyer programmes for tour operators and patient groups. The association’s e-library offers free access to spa medicine studies. www.europeanspas.eu

Global Wellness Institute

A nonprofit organisation, the Global Wellness Institute (GWI) empowers wellness around the world by facilitating collaboration in the health and wellness industries. It offers proprietary global research and advocates for industry growth and sustainable practices.

The GWI uses five pillars – research, initiatives, roundtable discussions, Wellnessevidence.com and the Wellness Moonshot – to inform and connect key stakeholders capable of impacting the overall wellbeing of people and the planet. It presents new global economy research each year at the Global Wellness Summit. www.globalwellnessinstitute.org

HYDROTHERMAL INITIATIVE

Green Spa Network

GSN Planet is a nonprofit trade association providing education, resources and events for hospitality, spa, and wellness businesses. A commitment to sustainable practices and education empowers individuals and businesses, supporting industry growth and enhancing community and planetary wellbeing.

The GSN Greenspa Calculator is a pioneering tool to help spas on their sustainability journey. This user-friendly app provides insights, scoring and comparisons across criteria from waste management to eco-friendly procurement. www.gsnplanet.org

International Spa Association

Founded in 1991 in the US, the International Spa Association (iSPA) provides high-quality educational and networking opportunities, promoting the value of the spa experience and speaking as an authoritative voice to foster professionalism and growth.

Recognised worldwide as a leading voice in spa expertise, iSPA members represent the entire spa industry, including resort, hotel, destination, mineral springs, medical, club and day spas as well as service providers such as doctors, wellness instructors, nutritionists, massage therapists and product suppliers. www.experienceispa.com

International Sauna Association

An association of sauna societies and related businesses, the International Sauna Association (ISA) was formed in 1956, in Germany, by the founding member countries of Austria, Germany, Japan and Finland. The ISA was then re-founded in 1977 with strong support from the Finnish Sauna Society.

A platform for sauna professionals to gain a deeper understanding of sauna and sweat-bathing cultures in different parts of the world, there is also an International Sauna Congress every four years which is part of the INTERBAD trade fair.

www.saunainternational.net

Irish Spa and Beauty Association

Established in 2019 to foster growth and professionalism within the spa industry, the Irish Spa and Beauty Association provides community resources and networking opportunities as well as facilitating discussions around critical issues affecting the spa sector.

The representative body also aims to impact change at a government and policy level by being an authoritative voice to champion the contribution of the spa experience to Irish health and social and economic prosperity while driving the travel wellness market.

www.irishspaassociation.ie

Medical Wellness Association

For more than 20 years, the Medical Wellness Association has been at the forefront of the medical wellness industry with more than 8,700 global members. It is a recognised international leader for medical wellness professionals, best practices, programmes, research, education, training and services.

The association also provides industry-leading research that is peer-reviewed and conducted by leading experts in each field, as well as White Paper services that are written by global experts and certified professionals trusted by Fortune 100 organisations. www.medicalwellnessassociation.com

Spa Industry Association

With more than 130,000 wellness practitioner members around the world, the Spa Industry Association (SIA) is a trade association that keeps abreast of all the newest trends, news, and products.

Funded by donations from manufacturers, distributors and wholesalers, the SIA is owned by Questex LLC and based in Phoenix, Arizona, US. President Allan Share, says: “We are building upon a legacy started in 1990 to bring benefits to all wellness operators, to help them grow into professional businesses and bring a sense of community to all in our industry.” www.dayspaassociation.com

Spa-A

Open to all French spa and wellness professionals, the non-profit national federation was created in 2002.

With more than 300 members, Spa-A aims to participate in the development of a quality benchmark as well as create engaging networking opportunities between its members.

Spa-A collaborates closely with organisations from the associative, scientific and socio-professional sectors, as well as a network of other partners. It also hosts the annual Label Spa-A awards, which are given to exceptional spas and leading lights of the spa industry.

www.spa-a.org

Touchless Wellness Association

The TWA is a leading organisation dedicated to advancing the field of touchless wellness.

The organisation is committed to supporting businesses that provide products and services aimed at enhancing individual’s overall wellness as well as those that facilitate recovery, promote restoration, and foster rejuvenation.

With a strong focus on education, innovation, and industry collaboration, the TWA is creating a dynamic hub within the wellness industry by bringing together suppliers and service providers in the touchless wellness sector.

www.touchlesswellnessassociation.com

Standards Authority for Touch in Cancer Care

Founded by Sue Harmsworth MBE, who calls it “a revolutionary step for spas, therapists, and most importantly, consumers,” the Standards Authority for Touch in Cancer Care (SATCC) is a UK charity dedicated to setting a gold standard for cancer touch therapies and holistic cancer care.

The SATCC believes that with knowledge and training, the spa and wellness industry is in a position to provide holistic support during cancer treatments and beyond. Its mission is to create a professional network that connects spas and therapists with those who need them the most. www.satcc.co.uk

Wellness Tourism Association

The Wellness Tourism Association (WTA) offers anyone connected to any aspect of wellness tourism the opportunity to help shape the industry’s future.

Believing in ‘one community, working together to support the sustainable future of wellness tourism for the global good’, the WTA is a worldwide network.

Members guiding the global wellness tourism industry include destination marketing organisations; hotels, resorts and retreats; tour operators; travel advisors; wellness practitioners and media partners. www.wellnesstourismassociation.org

UK Spa Association

Founded in 2013, the UK Spa Association (UKSA) is a not-for profit impartial trade body. Its aim is to bring unity and a voice to its members and partners in the wider spa sector.

The UKSA’s strategic priorities include encouraging the spa industry as a career choice, maintaining industry standards and sharing best practice, enbling networking and developing and championing industry professionals. By connecting and empowering individuals and businesses, the UKSA believe it can continue to raise standards within the spa industry. www.spa-uk.org

World Federation of Hydrotherapy and Climatotherapy

Founded in 1937, the World Federation of Hydrotherapy and Climatotherapy (FEMTEC) brings together the public and private institutions that represent thermal establishments in more than 30 member countries (either statutory or affiliated). Based in Italy, it promotes international collaboration by sharing sector-specific studies, research and training. FEMTEC has several commissions and sub-commissions as well as four permanent training centres in Italy, Russia, China and Tunisia. www.femteconline.org To book your place in the European Spa Platinum Resource for 2026 contact our publisher, Sarah Camilleri: sarah.camilleri@spapublishing.com

SPA INDUSTRY EVENTS 2025

Your comprehensive guide to the key conferences, forums and gatherings for the coming year

Industry events play a key role in the development of the spa and wellness sector, both for networking and new business acquisition as well as education, CPD and self-development.

In the coming year, there are more than 40 targeted business and networking events planned across Europe and worldwide, bringing together brands, spa operators and sector leaders. Plan ahead with European Spa’s comprehensive guide to what’s happening where, and when.

JANUARY

EUROPEAN SPA EVENT

January 21

Jumeirah Carlton Tower, London, UK www.europeanspamagazine.com

LES THERMALIES, PARIS

January 23-26

Carrousel Du Louvre, Paris, France www.thermalies.com

FEBRUARY

SPATEX – THE POOL, SPA AND WELLNESS SHOW

February 4-6

Coventry Building Society Arena, Coventry, UK www.spatex.co.uk

BEYOND ACTIV EMEA

February 12-13

Fairmont Riyadh, Saudi Arabia www.beyondactiv.com

UK SPA ASSOCIATION SCOTTISH NETWORKING EVENT

February 27, venue tbc www.spa-uk.org

MARCH

WORLD SPA & WELLNESS LONDON CONVENTION

March 2-3

ExCel, Royal Victoria Dock, London, UK www.professionalbeauty.co.uk

PROFESSIONAL BEAUTY & HAIR IRELAND

March 9-10

Royal Dublin Society, Dublin, Ireland www.professionalbeauty.ie

INDEPENDENT HOTEL SHOW EUROPE

March 11-12

RAI Amsterdam, The Netherlands www.independenthotelshow.nl

iSPA CONFERENCE

March 11-13

The Broadmoor, Colorado Springs, USA www.experienceispa.com

COSMOPROF

March 20-22

BolognaFiere Exhibition Centre, Bologna, Italy www.cosmoprof.com

INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE

March 23-25

Javits Convention Center, NYC, USA www.iecscnewyork.com

BEAUTY DÜSSELDORF

March 28-30

Messe Düsseldorf, Germany www.beauty-duesseldorf.com

APRIL

W3SPA NORTH AMERICA

April 14-17

Chateau Elan Winery & Resort, Georgia, USA www.weworkwellevents.com

MEDICAL WELLNESS CONGRESS

April 28-29

Hilton Geneva Hotel & Conference Center, Switzerland www.mwcongress.com

THE SPA PEEPS EUROPEAN CORPORATE EVENT

April 28-May 01

Six Senses Kaplankaya, Turkiye www.thespapeeps.com

MAY

HOT SPRINGS CONNECTION CONFERENCE

May 8-10

Hotel Colorado, Glenwood Springs, USA www.hotspringsconnection.com

JUNE

PROFESSIONAL BEAUTY & HAIR GLASGOW

June 1-2

SEC, Glasgow, Scotland www.professionalbeauty.co.uk

2025 W3SPA EMEA

June 3-6

Hilton Hotel, Malta www.weworkwellevents.com

BEYOND ACTIV WORLD FESTIVAL

June 4-5

Raffles City Convention Centre, Singapore www.beyondactiv.com

FORUM HOTel & SPA

June 5

Four Seasons Hotel George V, Paris, France www.forumhotspa.com

GLOBAL WELLNESS DAY

June 14 www.globalwellnessday.org

INTERNATIONAL BEAUTY SHOW

June 21-23

Las Vegas Convention Center, USA www.ibslasvegas.com

SPA LIFE UK

June 22-24

The Old Thorns Hotel & Resort, Liphook, UK www.spa-life.international

JULY

UK SPA ASSOCIATION SUMMER

NETWORKING EVENT

July 16, venue tbc www.spa-uk.org

SEPTEMBER

SPAFEST

September 1-2

Carden Park, Cheshire, UK www.madeforlife.org

SPATEC NORTH AMERICA

September 7-10

Pier Sixty-Six, Ft. Lauderdale, Florida, USA www.spatecna.com

WORLD WELLNESS WEEKEND

September 19-21

www.world-wellness-weekend.org

W3FIT NORTH AMERICA

September 21-24

Four Seasons Westlake Village, California, USA www.weworkwellevents.com/w3-fit

SPA LIFE IRELAND

September 28-30

Johnstown Estate, Co. Meath, Ireland www.spa-life.international

PROFESSIONAL BEAUTY NORTH

September 28-29

Manchester Central, Manchester, UK www.professionalbeauty.co.uk

OCTOBER

INDEPENDENT HOTEL SHOW

October 6-7

Olympia, London, UK www.independenthotelshow.co.uk

W3HOSPITALITY EMEA

October 7-10

Higueron Hotel Malaga, Spain www.weworkwellevents.com

SYNERGY – THE RETREAT SHOW

October 7-10

Is Molas Resort, Sardinia www.theretreatshow.com

2025 W3Fit EMEA

October 14-17

Higueron Hotel Malaga, Spain www.weworkwellevents.com

BEAUTYWORLD MIDDLE EAST 2025

October 27-29

Dubai World Trade Centre, UAE www.beautyworld-middle-east. ae.messefrankfurt.com

NOVEMBER

SPA LIFE SCOTLAND

November 9-11

Radisson Blu Hotel, Glasgow, Scotland www.spa-life.international

W3Spa NORTH AMERICA

November 9-12

Four Seasons Westlake Village, California, USA www.weworkwellevents.com

UK SPA ASSOCIATION WINTER NETWORKING EVENT

Date and venue tbc www.spa-uk.org

WELLNESS HOSPITALITY

CONFERENCE

November 20

Hotel NH Collection CityLife, Milan, Italy www.wellnesshospitalityconference.it

GLOBAL WELLNESS SUMMIT

Date 18-21 November, Abu Dhabi www.globalwellnesssummit.com

Disclaimer

All dates are correct at time of publication. Please visit websites for updates and latest delegate information