European Spa Platinum Resource 2025

The rise of wellbeing super-clubs

Socialising meets selfcare as wellness clubs become the new place to hang out

People are taking control of their own destiny when it comes to preventative healthcare, and the the rise of wellness membership clubs reflects this choice. As people drink less alcohol, these often urban health hubs are challenging bars as places to socialise, connect and be well.

The beginnings of this trend can loosely be traced to London’s Soho House, which offered health and wellness through its Cowshed spas. The Ned in central London raised this to another level, but it was the launch of Remedy Place in New York, described as the world’s first social wellness club, that set the standard for this model. Its debut in 2019 sparked a new wave of clubs around the globe that include the Well in New York, The HVN and Surrenne in London, and Saint Haven in Melbourne, Australia. Six Senses Place, a private members club in London, is set to open in 2025.

“Many people don’t feel good, and we can help them feel better,” says Dr Jonathan Leary, founder and CEO of Remedy Place, which plans to open two new locations each year. “People often feel isolated or socialised in ways that

negatively impact their health. We offer a new way to socialise that supports their health.”

“People want holistic support for their mind, body and spirit, all within a community that shares these values,” says Kane Sarhan, chief creative officer and co-founder of The Well, which has expansion plans in 12 key markets including London, Los Angeles, Chicago, Dallas, Denver and Aspen.

WHAT IT MEANS FOR SPAS…

To combine wellness and connection, spas can reconfigure existing spaces to make them more social and introduce wellness programming that connects people in these areas, such as aufguss ceremonies.