Streamlining the guest journey with AI-supported technology

Streamlining the guest journey with AI-supported technology

Roger Sholanki, vice-president, business development, Agilysys

The entrepreneur, CEO and founder of Book4Time, Roger Sholanki knows much about AI and its use in booking software. He believes AI-influenced spa software can enhance business management operations, especially by optimising the booking process.

“AI can streamline the booking experience by offering personalised recommendations based on client preferences and historical data,” he says. “By analysing patterns, AI can suggest ideal time slots, services and therapists, increasing booking efficiency and also customer satisfaction.

Analysis to provide assistance

One of the most successful techniques is the use of AI-powered chatbots and virtual assistants to provide instant responses to customer enquiries, assist with booking services, and even offer tailored promotions. “By using natural language processing, chatbots can understand and respond to customer queries in a conversational manner, making the booking process user-friendly and accessible 24/7,” says Sholanki.

AI can also be useful for spa businesses in optimising dynamic pricing models to make your offering more appealing to potential guests. “By analysing real-time data on demand, availability and customer behaviour, AI algorithms can adjust prices to maximise revenue while offering clients the best possible deals, reflecting demand without manual intervention,” he says.

Data and privacy

When incorporating AI elements into their websites and operations, businesses should ensure guests are protected. “Ensuring data privacy and security is paramount,” says Sholanki. “AI systems often rely on large amounts of personal data, such as guest preferences, health information and booking history, so it’s crucial that spas implement robust data protection measures. These include complying with global data protection regulations and adopting advanced encryption methods to safeguard sensitive information.”

Sholanki warns that AI tools should complement existing website infrastructures without causing disruptions. “Another critical consideration is maintaining the human touch,” he adds. “While AI can enhance efficiency, it’s important that customers don’t feel like they are interacting solely with machines.”

www.agilysys.com