Property Overview
Lot 2 DP1187249
Corner Cemetery Road/Tate Street
4 354 ha
E4 – General Industrial
Min Lot Size 1,000 sq m FSR DNA
Max Building Height 7 5m Is bushfire prone
Lot 1 DP1187249
East of Lot 2, South on Cemetery Road
5 583 ha
E4 – General Industrial
Min Lot Size 1,000 sq m FSR DNA
Max Building Height 7 5m Is bushfire prone
The HUB is a proposed subdivision of 22 industrial lots recently Consent approved by Council The owners are about to submit their application with Council for SWC approval to construct the lots
Whilst the owners do not intend to sell off the plan, they would like to gauge market interest before commencing construction
They plan to sell the lots in three stages:
Stage 1: Lots 1, 2, 3, and 4
Stage 2: Lots 5, 6, 7, 17, 18, 19 & 20
Stage 3: Lots 8, 9, 10, 11, 12, 13, 14, 15, 16, 21, 22 & 23
Note: Layout and sizes subject to final survey
Proposal & Scope
The Owners have invited R&H to submit a proposal detailing our suggested Sales & Marketing strategy for this project. The Proposal needs to include:
1.
Commission Structure and other associated costs
2.
Advertising and Sales Strategy to attract potential buyers
a) Online and offline strategies
b) Targeted marketing
c) Other relevant methods
d) Plan to gauge market interest
e) Implement a “register your interest” or inquiry campaign
3 Timeline: Provide an estimated timeline for the sale process
4. Experience and Qualifications in selling industrial properties, particularly in the Gloucester area
5 Valuation: Provide our professional appraisal of the current market value of the lots
The Owners are looking for a proactive and innovative agency that can achieve sales at the appropriate price in a timely manner
Features of the HUB Subdivision
Excellent location/access at the entrance to Gloucester’s Industrial Area
On the Sydney/Newcastle side of town
A variety of lot sizes and positions
Some lots with main road frontage
Scarcity of land - There are very limited industrial lots still available in Gloucester
Potential Mid-coast HUB with easy access & connectivity to Hunter and North Coast markets
Existing industrial occupants include Leveltec Engineering, Drifta Camping & 4WD, Harwell Lifts & Hoists, Gloucester
Rural Supplies, Level Electrical & Air, Bucketts Building Supplies & Services, Gloucester Valley Landscapes, amongst many others
Lower cost of entry, quality land compared to Newcastle, Central Coast and Lower Hunter (Maitland/Beresfield) Real Estate markets
Gloucester has excellent facilities and services and is only 80km to the larger service centres of Taree and Forster
Gloucester provides a strong and vibrant community and is ideally suited to people looking for a more relaxed alternative to a busier city lifestyle
Post Covid has seen an increase in younger people and families moving to Gloucester which widens the market. Gloucester is not just seen as a retirement destination but also a great community to raise a family
In recent years, more local trades and business people have invested in Industrial land.
Market
Overview
The Gloucester Industrial Area comprises approximately 63 ha of land situated to the south of the township 28 hectares (or 45%) is zoned E4 General Industrial and the remaining 35 ha (or 55%) is zoned E5 Heavy Industrial
The total number of existing individual lots is approximately 135 including the subject property’s 2 en globo lots
The current availability of Industrial Land is now very limited as most vacant blocks have been sold and/or developed
There are currently 15 industrial blocks that remain vacant and unimproved
The wider commercial market (including retail) has been feeling the impact of uncertain economic issues such as inflation and a general contraction in per capita discretionary spending. As a result there have been some main street business closures (cafes), sales and repositioning - Uptown Country, Kelly Partners, Gallery Wine Bar, Optometrist
Target Market
1. (Maitland & Beresfield)
Primary target location of buyers: Central Coast, Newcastle, Sydney Inner West and North Side, Lower Hunter
2. Secondary target locations: Forster, Port Macquarie, Taree, Kempsey, Tamworth, the wider Hunter Region and Coffs Harbour
3 Current residents of Gloucester also make up a significant base of recent buyers Tapping into the potential in our local market will form part of our strategy to engage buyers and investors
Market Evidence
Recent Sales of Industrial Land are highlighted in the map below:
Recent sales of Industrial Land in Gloucester have achieved sales in the range of $83- $148sqm:
Comparable 1: 20 Johnson Street
Lot 25 DP1077953, Size (1,819 sqm), Zoned E4 General Industrial, Sold $220,000 Nov’23 $121/sqm
Comparable 2: 37 Tate Street
Lot 8 DP1063913, Size (1,502 sqm), Zoned E5 Heavy Industrial, Sold $180,000 Feb’23 $120/sqm
Comparable 3: 30 Tate Street
Lot 61 DP1046831, Size (3,631 sqm), Zoned E4 General Industrial, Sold $300,000 Aug’23 $83/sqm
Comparable 4: 31 Tate Street
Lot 46 DP262098, Size (1,856 sqm), Zoned E5 Heavy Industrial, Sold $275,000 May’24 $148/sqm
Comparable 5: 5 Johnson Street
Lot 15 DP1077953, Size (2,998 sqm), Zoned E5 Heavy Industrial, Sold $625,000 Dec’23 $146/sqm (land content only)
Comparable 6: 5 Kendall Street
Lot 4 DP252691, Size (1,778 sqm), Zoned E4 General Industrial, Sold $495,000 Oct’23 $130/sqm (land content only)
Comparable 7: 19 Kendall Street Lot 11 DP2522691, Size (2,013 sqm), Zoned E4 General Industrial, Sold $300,000 Dec’23 $120/sqm (land content only)
Estimated Selling Price
Based on recent sales and current market conditions we estimate the likely sales value of the various lots as follows:
Disclaimer: The values adopted above represent a desktop appraisal and are not to be construed as listing prices. We would appreciate the opportunity to meet with the Vendors to work together to achieve optimal pricing
Advertising Sales Strategy
the wider general market
A modest investment upfront will provide an advertising platform to take the HUB through the initial launch phase, EOI and the various sales stages to provide the best financial result possible in the current market.
Uncompromised Advertising Exposure - View with your camera phone
https://s3-ap-southeast-2 amazonaws com/attachedfiles clientvault com/1042/1720667894 MarketingGloucester2023 pdf
Internet Advertising on Leading Real Estate Portals
1 Commercial Real Estate: A basic/standard subscription is $140 (inc GST) for 6 months: We recommend an upgrade to at least GOLD for 52 weeks
2 Optional: realcom
3 Social Media: $400 per month budget for 3 months to launch with the google sheets info capture from targeted marketing to industrial areas of Newcastle, Maitland, Taree and Forster, through Facebook, Instagram and Google platforms
Google ad words spend, targeting industrial land search’s $180 per month for 3 months to identified postcodes
Buyer Database - 7,685 Contacts
Buyer match to existing database which has been built over 40 years of Webb Real Estate & Raine & Horne operations
5. Investor Database:
At Raine & Horne Real Estate, we have raised the bar in Property Management. With strong property investment and property management backgrounds, our team truly understand the importance of a highly competent and efficient team
Our exceptional property management service and information ensures confidence for property investors. We understand that the primary consideration for property investors is long-term wealth creation, in conjunction with making investment property ownership as stress free as possible
We currently hold 260 owners in Gloucester database and 980 owners in Central Coast database.
6. Amplify Campaign:
View the QR code to explain how we use Amplify to reach buyers: https://www raineandhorne com au/unlimited/amplify
7. Registration of Interest
We propose using all of the following marketing elements to drive awareness of the HUB and engage the maximum number of potential buyers. Interested buyers can register their interest with our agency. We would summarise the progress in a weekly report which would capture the following information
Buyer Name
Buyer Location
Lot Number of Interest (could be multiple)
The ideal lot size for their requirements (could be a range)
Ideal timing of access and ownership of the property
Proposed utilisation
Price expectation/budget
Level of Interest/motivation
a. General
b Moderate
c Very Strong
How they heard about the HUB
Questions or Feedback
R&H has a third party business partner that would design a form and capture the information from all advertising mechanisms and provide regular report updates - COST: $1,200
8. Photography & HUB Video - View the QR code for a video on Gloucester: https://youtu.be/ih6rxewza7k
COST: $1,200
9 R&H Network Support
The Brand: international; National; Sydney Metro; Central Coast; Mid North Coast; Local 33 Rural NSW Offices
14 Central Coast Offices
70 Offices across Metro Sydney
300 Offices Nationwide
10 Signage – Large Customise HUB sign on the corner of TATE and Cemetery Road - Cost: $800
11. Open Day
The R&H Team would provide an Open Day for buyers who had registered or are considering to register interest in any of the lots We would have a team of people on site for half a day on a Saturday There would be flags an information tent, information memorandum available We would get a local organisation to run a sausage sizzle on site at the same time COST: Nil (Perhaps a donation to Lions or Rotary).
$140 - commercialrealestate com au - We recommending upgrading to Gold or Platinum (refer to table on previous pg)
$1,499 - realcommercial com au
$400 x 3 - Social Media
$180 x 3 - Google Ad Words
Essentials $264 / Accelerate $440 / 360 $550 - Amplify Options
$1,200 Video, Floorplan, Photography, Drone - $1,200
$800 - Signboard
Total: $5,643 (essentials Amplify included in this total)
* Subject to upgrade to Gold / Platinum commercialrealestate.com.au
Commission Structure
We know each client and each property is unique That's why we offer a range of fee structures to meet your specific needs and generate the best result for your sale.
Our fee is 1.9% (inclusive/exclusive of GST) of the final selling price. Advertising at cost, to be invoiced on a monthly basis through sales campaign
We offer a comprehensive approach to each sale This includes: Marketing
Creating a customised marketing plan
Arranging photography of your property
Preparing advertising and promotional brochures
Placement of your property on the internet and submitting editorials featuring your property for maximum exposure
Preparing and installing your signboard and placement of window display advertising at our office
Access to expert advice, seven days a week
Tips on preparing your property for sale
Comparable sales information to assist in establishing a correct market price
Advice on market price and conditions
Assisting with selection of conveyancer/solicitor if required
Strategic advice on any interest or offers on your property
Relocation advice and assistance
Communication
Contacting and providing information to current prospective purchasers on our database
Regular reviews of marketing and competition relevant to your property
Verbal report after each inspection
Negotiation with potential purchasers
Liaising between vendor, purchaser, mortgage brokers, pest inspectors and both solicitors to ensure a smooth exchange Logistics
Inspection of your property, organising and conducting 'Open for Inspections'
Assisting purchasers to select a suitable financier
Contacting solicitor/conveyancer to arrange a contract for sale and providing relevant documentation
Arranging and attending valuer inspections, building inspections and final pre-settlement inspection
Use of Government controlled Trust Account for the security of deposit of monies as an independent party
Collection of keys and ensuring smooth changeover of ownership on settlement
Our Credentials
Our sales strategy is backed by 3 highly experienced real estate professionals who can adapt their approach to specific buyer needs and changing/challenging economic circumstances.
Gary Ferris
Gary has been marketing and selling real estate in Gloucester since 2009 He has sold hundreds of properties during this time, and specifically many industrial blocks and properties in the Gloucester Industrial Estate He has also sold a large number of lots in the Thunderbolt Estate subdivision from the time of the original land release. Gary has also worked with rural landholders in Gloucester on a number of subdivision projects "I have recently sold a rural subdivision through Raine & Horne Nothing was a problem, even when we had a few tricky issues with D A's We have managed to sell all our blocks in a very timely manner I was particularly pleased with the way Gary kept me abreast of the buyers requests and involved me when necessary I would highly recommend Gary to anyone who is thinking of doing a subdivision like I have done!"
Cam Laurie – Rawdonvale
John Booth
John had extensive experience as a valuer in the industrial & commercial property sectors from 1980-2011, responsible for providing valuation and strategic advice to major institutional and corporate clients, property developers, private clients, and all levels of government. From 2000 to 2011, John was Director, Valuation & Advisory Services for international property agency CBRE. Prior to this, John was a Senior Valuer responsible for a wide range of residential, industrial, commercial and retail valuations in Sydney, Newcastle, Wollongong and throughout Regional NSW, including industrial subdivisions. John is a licensed Real Estate Agent and Stock & Station Agent and his recent experience over several years has included a broad range of sales in the Gloucester region.
Andrew Tregent
Andrew Tregent has been a licenced real estate agent and registered valuer for 23 years. He has had extensive experience in all facets of the real estate market, He completed a Bach. Land Economics UTS Sydney. Has owned and operated Webbs Real Estate now Raine & Horne Gloucester for 6 years, he has experience in the listing and sale across the Gloucester commercial and industrial markets and owns commercial and industrial land in the main street and in the industrial area. Andrew has detailed experience with Mid Coast Council in the development and building of commercial property personally in Gloucester.
Our Difference Why Choose Raine & Horne
With almost 140 years in business and a rural network spanning throughout Australia, Raine & Horne is one of the oldest privately-owned firms in the Southern Hemisphere. We have the strength, people, experience and contacts to consistently deliver optimal property outcomes for our clients
Committed to staying ahead of the curve, Raine & Horne have invested heavily in all of their technology platforms, our exclusive multi-million-dollar digital programs – Amplify and DigiKit as well as a cutting-edge website which achieves a constant click through rate of an outstanding 12%
Amplify is an Australian first, using predictive analytics and artificial intelligence to place more than 72 different property ads across Facebook, Instagram and Google. The Raine & Horne network have exclusive rights to this ahead of the curve technology in Australia, and with this, the brand has been exposed over 45 million times, with agent’s properties reaching a total of over 6 million consumers
Developed by Raine & Horne, our rural agents use DigiKit to provide tailored and stylish digital proposals to anyone in any location within just minutes This exclusively owned software uses sophisticated coding to analyse, interpret and present relevant data from all over the internet in the form of sales, leasing and advisory proposals Through this platform, streamlined, detailed and informative documents are delivered digitally with ease to meet the often-busy demands of prospective clients
With great feedback from visitors to our website and great results there is justification in the heavy investment in a wide range of IT services, including marketing tools to assist our agents to target, tailor and promote their properties swiftly and effectively according to client instructions and market conditions.
In Summary
While Raine & Horne Rurals primary role will be to act as Agents in the sale of your property, the expertise of Raine & Horne Group will be freely available to assist all interested parties in their purchasing requirements
The promotional campaign will achieve the best possible sales price in the current market Our sales program is designed to provide the greatest possible coverage to the market and will capture the interest of all potential investors.
We believe with our knowledge, marketing strengths, structure and networks, we will provide the expertise necessary to fully explore and determine the market potential of your property
We look forward to utilising our strengths with total commitment in achieving all objectives for you
We look forward to the opportunity to meet in person, onsite, or in our office, whatever is most convenient
DISCLAIMER
