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Marketing

PROFESSIONAL PHOTOGRAPHY

Creating the right perception of your property among prospects is crucial when offering your property for sale.

A professional photographer will ultimately position themselves in the shoes of a prospective buyer. They’re an enormous asset when preparing a property for sale.

The first point of contact that a buyer will have with your property is through the photos.

Home buyers rely heavily on property photos to make their purchase decisions. Professional photos make a difference in selling price and listing duration. Good real estate photos are harder to achieve than it looks.

DRONE PHOTOGRAPHY

Adds another level of marketing potential that still photos alone cannot provide. Utilising the drone enables buyers to understand the layout of a property, the position of infrastructure, the proximity to neighbours and other significant property features such as rivers, dams and hills.

It can also allow the agent to capture improved angles for images of houses that are situated on steeper or sloping land. The drone can allow for better views of big homes and backyards. It is surprisingly budget-friendly and highly effective in showcasing the whole property.

The images delivered are often Instagram-worthy and frequently shared on social media.

PROPERTY VIDEO

Video specifically works for real estate because it not only attracts more viewers, but it is also proven to convert at a higher percentage. Video done right can convey emotions that are difficult to achieve through still images.

Raine & Horne Gloucester pride themselves on videography for rural listings using internal and aerial footage to great effect.

In just minutes our videos showcase precisely edited sequences of outdoor shots, farmland, pastures and bodies of water.

HOMES LISTED WITH VIDEO GET FOUR TIMES THE INQUIRIES OF HOMES LISTED WITHOUT VIDEO INCLUDING VIDEO IN EMAILS DOUBLES THE CLICK-THROUGH RATE AND REDUCES OPT-OUTS BY 75 PERCENT

FLOORPLAN

Digital floorplan professionally designed.

One of the most effective property marketing tools, which are much sought after by buyers, is a floorplan of your home. Plans are also great for out-of-town buyers or those who miss the inspection, helping to bring an unseen property to life and maintain their interest.

Quality floorplans are an expectation of most buyers.

BROCHURE PACK

Professionally designed and printed.

For each of our vendors we provide the opportunity for an exclusive visual marketing pack in addition to our other marketing options. This includes A4 Booklets for inspections and DL cards delivered in the area.

‘Mountain Views on Riverfront’

PERSONALISED SIGNBOARD

For most home buyers, the purchase of real estate is one of the largest financial transactions they will make. Buyers purchase a home not only for the desire to own a home of their own, but also because of changes in jobs, family situations, and the need for a smaller or larger living area.

When buyers do come from further afield, often it’s for those properties that really stand out – often for being a bit different to what you might expect.

Different properties tend to attract different out-of-area buyers, so there’s no hard and fast rule about who will cross the country to visit your home when you list it.

WINDOW DISPLAY

More than in most other industries, in real estate, first impressions matter.

Potential customers are actually right outside the office! So the logical conclusion is: the real estate window display is an appealing option to people passing by. Not to mention a complimentary way to showcase your property to potential buyers!

Our office at 54 Church Street is located in the heart of Gloucester town with outstanding exposure.

DUNGOG STROUD

DIGITAL MARKETING

Every available property is advertised on the internet.

As over 80% of prospective buyers will use the internet to find a property to purchase, the internet is the most important tool in the selling of your property.

When you list your property with Raine & Horne you unrivalled internet exposure across the best property websites.

SOCIAL MEDIA

Amplify - Harness the power of Artificial Intelligence & sell smarter with Raine & Horne...

Raine & Horne has the knowledge, experience and cutting-edge technology to make your selling experience seamless and stressfree.

Sell your property faster...

These days almost every active property search begins online. But sometimes, the person who’ll pay the best price, isn’t even looking. Amplify™ uses the power of Artificial Intelligence (AI) to interpret data from Google, Facebook, and Instagram and match potential audiences to your property based on their location, interests and online behaviour.

Stand out to more buyers...

Harness the power of Artificial Intelligence & sell

Amplify™ automatically creates over 100+ different versions of your property’s digital ad, tailoring hero messages and images to appeal to specific audiences. With ads served across social media and Google’s extensive smart network, your property is the star, not up against rival properties.

with Raine & Horne

Harness the power of Artificial Intelligence & sell smarter with Raine & Horne

With Amplify™ you could achieve:

9 Days

+$36,890

Increase in average sale price*

Faster average sale duration* 16% Higher success rate*

Amplify™ is Raine & Horne’s unique social media and Google marketing technology. Using Artificial Intelligence, we can pair your property with the right people, in the right place, at the right time.

With Amplify™ you could achieve:

+$36,890

Increase in average sale price* 9 Days

Faster average sale duration* 16%

Higher success rate*

OUR DATABASE

Buyer Match through Raine & Horne database.

There are countless potential buyers out there, and they come in all shapes and sizes. All with different needs and budgets. Who has the time to wade through all this information?

That’s why Raine & Horne Gloucester has compiled a highly comprehensive database that makes this process easy.

Sales compatibility is everything, because in order to make an efficient sale you need to match up buyers and vendors who are completely compatible.

And that’s exactly what our database does. It matches the right buyers with the right property.

A National and Global Network.

When selling with us, your property can be marketed locally, regionally, nationally and even internationally. The vast exposure you’ll get with Raine & Horne is the result of a network with over 300 offices throughout Australia and across the globe. At home, we have offices in every capital city as well as a network in our regional cities, suburban, coastal and country areas.

6,902 CURRENT BUYERS

NSW RURAL NETWORK

Since Raine & Horne was established in 1883, it has had a close affinity to rural Australia.

Today Raine & Horne offers a comprehensive network of rural real estate professionals.

33 Rural Offices

70 Sydney Offices

SHOWCASE MAGAZINE

The magazine is produced in-house with each edition having over 1,500 copies produced. It is available free from our office and from over 30 outlets around the MidCoast including the tourist info centre, cafes, motels, service stations, council, pubs and many accommodation places. It is also emailed to our database of clients.

The purpose of the magazine is to highlight upcoming community events, feature and focus on local products, and showcase some of the wonderful properties in the local district.

When you list with Raine & Horne your property is featured in the Showcase Magazine.

Raine & Horne invite all community and service organisations to promote their community events free of charge through the magazine. Our objective is simple – to promote our region and make our community stronger and more prosperous. If it promotes Gloucester in a positive and sustainable way, Raine & Horne Gloucester want to know about it!