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Distributed by mail monthly to the Loudon & Monroe lake and golf front communities including Tellico Village, Kahite, Rarity Bay, Avalon Golf Community, Harbour Place, Tellico Harbor, Foothills Pointe, and WindRiver. Volume 23, No. 3, Section A
FREE
March 2023
Introducing The Tailored Closet: An Old Friend with a New Name Same Great People, Same Great Quality
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isorganization. It causes stress, wastes your time and energy, and can even cost you money! Have you ever purchased an item you were pretty sure you already had, but just couldn’t find it? How many hours do you spend searching for those less often used tools? Do you have to move piles or boxes of stuff in order to get to the one in the back? You may have lots of shelves, but are they the right size for your needs? Okay. I think that just about everyone would admit that organization is critical to a well-run home or business. But for some of us, the mere thought of trying to tame the jungle that is our stuff is overwhelming. So where do you start? What better way, than to call a professional. Not only do they know the products and trends available to help you organize your life, but they can help you determine the options that best fit your specific needs and challenges. One such company that has developed a well-earned reputation for quality and service, organizing just about any area of the home, is Tailored Living of West
Dennis Falls, Kathryn Norton, Dan Morgan and Brian Falls
Knoxville, which includes their garage division: PremierGarage. We recently learned of some exciting developments for our friends at Tailored Living – the most important of which is their new name: The Tailored Closet. Not only do they have a new name, but they have also acquired new expanded office space for both The Tailored Closet and PremierGarage in West Knoxville. East Tennessee’s Mountain Views recently met up with Kathryn Norton and Brian Falls, two of the co-owners who manage the day-to-day operations, at their well-appointed showroom to find out more about their relocation, new name, and high-quality services. MV: Let’s start at the beginning - what is the background and history of ownership of your company? Kathryn: Dan Morgan, who owned his own food brokerage company prior to our business, bought PremierGarage in 2010 and added Tailored Living very soon after. Dennis Falls, a retired manager from Alcoa, and myself, a former communications executive with Coca-Cola, joined Dan as co-owners in 2012. A short time later, Dennis’s son, Brian, joined the company. Brian: I became a co-owner in 2016 and was initially focused on the garage floor coating process, developing the best techniques and using the latest technology to make sure we installed the best garage floor in East Tennessee. This led us into opening Premier Concrete Surfaces, which
serves concrete coating needs outside the garage, such as basements, retail spaces, industrial settings, and restaurants. Kathryn: With our four diverse backgrounds and skills, we continue to work well together for our growing companies. From day one, our business philosophy was clear: maintain a sharp focus on providing great customer service with the best products at a reasonable price. MV: Why the name change to The Tailored Closet? Kathryn: Home styles have evolved over time, and so has Tailored Living. Last November, Tailored Living became The Tailored Closet. The name change better reflects our services and makes it easier for potential customers to recognize what we do. We remain the same great company with the same great people - just with a more brand-specific new name. Brian: The name change happened to coincide with moving our offices to 10301 Cogdill Road, Suite 305. Located off Lovell Road, our larger office, warehouse, and workshop area includes a showroom with comfortable meeting spaces for customers. The move to West Knoxville puts us closer to our core market and makes it easy for clients to visit our office to meet with designers and see our products firsthand. MV: Besides The Tailored Closet, you also operate PremierGarage. How do these companies complement each other? Kathryn: More than 12 years ago, we saw a growing demand for high-quality
flooring and cabinetry for the garage, so we purchased PremierGarage, which had been in business in Knoxville since 2007. Tailored Living, part of a national franchise specializing in the design and installation of closets, home offices, pantries, and other spaces inside the house, came next. Whether inside the home or in the garage, combining the two businesses gives us the ability to help homeowners who want to organize their lives, not just a closet. We can help to “calm the chaos” in all areas of the home. Brian: You won’t find any two designs from The Tailored Closet or PremierGarage that are exactly alike, because we tailor a design to meet each individual’s needs. The high percentage of repeat customers and referrals we receive is a continued testimony to our successfully being able to help homeowners in all aspects of organization. MV: Can you walk us through a typical customer interaction? Brian: We know from long-term experience that a new closet, pantry, or a renovated garage will change a person’s everyday life for the better. By developing a relationship and learning about our clients’ organizational obstacles, we can help solve problem areas in their home. Kathryn: The showroom allows us to share with clients the various wood finishes that are available, styles and colors can be discussed, and accessories for the pantry, closet, or garage, along with our Continued on page 2A ...
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