Global Patent Group Concept 2

GLOBAL PATENT GROUP CONCEPT TWO

BRAND CONCEPT PREVIEW

Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

L O G O P R E S E N TAT I O N S

PRIMARY

Dark background

Inspired by both the nature of business and namesake of Global Patent Group, our Concept Two logo suite balances influence of both global legal solutions and science, providing a modern, memorable, while timeless

YO U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

visual representation of the creative legal solutions provided.

A unique play on the iconic and universal symbol for global knowledge, paired with the glowing outer shell reminiscent of a cell wall, our brand mark communicates

H O R I Z O N TA L

W I T H TA G L I N E

unmatched capability combined with a nod to innovative life science as the clear choice in global patent solutions.

Our globe is composed of two sides connected as one, symbolic of the strong partnership formed between Global Patent Group and clients.

A modern, while unique, all-caps sans-serif font has been

YO U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

implemented, communicating confidence, expertise, and

Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

credibility, while simultaneously offering a modern and innovative feel.

Each element works together to provide a meaningful and clear visual representation of the modern legal solutions provided, composed with meaning while maintaining professionalism through it’s clean and light

WORDMARK

BRAND MARK

presentation.

Logo versions with and without ‘inc.’ can be provided.

GLOBAL PATENT GROUP, INC. YO UR

IN TEL L ECTUA L

PRO PERTY

PA RTN ERS

L O G O P R E S E N TAT I O N S

PRIMARY

Light background

Inspired by both the nature of business and namesake of Global Patent Group, our Concept Two logo suite balances influence of both global legal solutions and science, providing a modern, memorable, while timeless visual representation of the creative legal solutions

YO U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

provided.

A unique play on the iconic and universal symbol for global knowledge, paired with the glowing outer shell reminiscent of a cell wall, our brand mark communicates unmatched capability combined with a nod to innovative

H O R I Z O N TA L

W I T H TA G L I N E

life science as the clear choice in global patent solutions.

Our globe is composed of two sides connected as one, symbolic of the strong partnership formed between Global Patent Group and clients.

A modern, while unique, all-caps sans-serif font has been implemented, communicating confidence, expertise, and

YO U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

credibility, while simultaneously offering a modern and

Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

innovative feel.

Each element works together to provide a meaningful and clear visual representation of the modern legal solutions provided, composed with meaning while maintaining professionalism through it’s clean and light presentation.

WORDMARK

BRAND MARK

Logo versions with and without ‘inc.’ can be provided.

GLOBAL PATENT GROUP, INC. YO UR

IN TEL L ECTUA L

PRO PERTY

PA RTN E RS

TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Global Patent Group is Questrial. The subheadline font family that should be used is Montserrat. The Paragraph font family that should be used in materials for Global Patent Group is Lato. These families used in combination present Global Patent Group in a elevated, professional, and innovative light.

TITLE CHARACTER STYLES:

TYPOGRAPHY IN USE EXAMPLE:

HEADLINE TWO

Aa H1

Primary Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Questrial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Headline One

Questrial, Title Case Tracking should be set between +50 and + 150.

H2

HEADLINE TWO Montserrat medium - semi-bold. All caps.

dolorev magna aliquam erat volutpat. Ut wisi enim ad

Tracking should be set between +100 and +250.

minim veniam, quis nostrud exerci tation ullamcorper

ABCDEFGHIJKLMNOPQRSTUVWXYZ

suscipit lobortis nisl ut aliquip ex ea commodo consequat.

123456890

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat

BODY CHARACTER STYLE:

Aa Paragraph

Lato ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Lato - Regular Tracking should be set no less than 0 and no more than +35.

COLOR PALETTE The brand colors below should be used in all marketing and communication materials for Global Patent Group. Cool purples and blues, combined with light and airy greens and neutrals, have been inspired by nature and science. Contrast has been created through deep purple paired with lighter periwinkle to present a modern and innovative feel, while maintaining a light and approachable overall brand presentation. Brand gradients that blend our brand palette may be used throughout brand materials, providing an innovative, modern, and science-forward feel. The color palette used in cohesion presents Global Patent Group in a professional and innovative, while modern and approachable, light.

BRAND ELEMENTS Our brand elements create consistency and recognition, consisting of brand gradients and shape usage. Extracted from our brandmark, the semi-circle cellular element may be used for backgrounds, information organization, and as image cutout. These elements used minimally create cohesion and depth without distraction.

Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

G L O B A L P AT E N T G R O U P, I N C .

CONCEPT TWO ETHOS DESIGN LLC