Chase Pope Concept 2

C H A S E P O P E R E A L E S TA T E

CONCEPT TWO

ETHOS DESIGN LLC

R E A L E STATE

L O G O P R E S E N TA T I O N S - D A R K B A C K G R O U N D

P R I M A R Y - H O R I Z O N TA L

PRIMARY - VERTICAL

REAL ESTATE REA L

ESTAT E

WORDMARK - VERTICAL

W O R D M A R K - H O R I Z O N TA L

REAL ESTATE REA L

ESTAT E

W O R D M A R K - A LT

BRAND MARK

REAL ES TATE

BRAND MARK COMPOSTION

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L O G O P R E S E N TA T I O N S - L I G H T B A C K G R O U N D

P R I M A R Y - H O R I Z O N TA L

PRIMARY - VERTICAL

REAL ESTATE REA L

ESTAT E

WORDMARK - VERTICAL

W O R D M A R K - H O R I Z O N TA L

REAL ESTATE REA L

ESTAT E

W O R D M A R K - A LT

BRAND MARK

REAL ES TATE

BRAND MARK COMPOSTION

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TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Chase Pope Real Estate is Wix Madefor Display, providing a strong while minimalist, elevated feel. The subheadline font family that should be used is Jost, a clean, friendly typeface, providing balance when paired with the headline font family. The Paragraph font family that should be used in materials for Chase Pope Real Estate is Mulish. These families used in combination present Chase Pope Real Estate in a professional, elevated, and minimalist light.

TITLE CHARACTER ST YLES: TYPOGRAPHY IN USE EXAMPLE:

HEADLINE TWO

PRIMARY HEADLINE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolorev magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse

Aa H1

Wix Madefor Display ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Headline One Wix Madefor Display, Title Case

Tracking should be set between 0 and 150pt.

H2

SUBHEADLINE Montserrat medium - semi-bold. All caps.

Tracking should be set between +150 and +250 pt.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456890

BODY CHARACTER ST YLE:

Aa Paragraph

Mulish ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Mulish - Regular Tracking should be set to 0 and no more than +35.

COLOR The color palette of Chase Pope Real Estate has been thoughtfully composed to present the brand with minimalist, balanced, warm presence, built to support real estate photography without competing. These colors should be used for all communication to ensure a consistent design scheme is maintained.

SMOKE DEEP PACIFIC

OLIVE WOOD

PARCHMENT

IRON

S L AT E

SPRUCE

PA R C H M E N T

SMOKE

S L AT E

SPRUCE

OLIVE WOOD

D E E P PA C I F I C

IRON

REAL

ESTAT E

REAL

ESTATE

CONCEPT T WO