Chase Pope Concept 1

BRAND GUIDELINES

L O G O P R E S E N TAT I O N S - D A R K B A C K G R O U N D

P R I M A RY - V E RT I C A L

P R I M A R Y - H O R I Z O N TA L

REAL ESTATE

WORDMARK - VERTICAL

W O R D M A R K - H O R I Z O N TA L

REAL

REAL ESTATE

ESTATE

W O R D M A R K - A LT

BRAND MARK

R E AL E S TATE

L O G O P R E S E N TAT I O N S - D A R K B A C K G R O U N D

P R I M A RY - V E RT I C A L

P R I M A R Y - H O R I Z O N TA L

REAL ESTATE

WORDMARK - VERTICAL

W O R D M A R K - H O R I Z O N TA L

REAL

REAL ESTATE

ESTATE

W O R D M A R K - A LT

BRAND MARK

R E A L E S TATE

TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Chase Pope Real Estate is Arsenal, providing a minimalist while masculine, elevated feel. The subheadline font family that should be used is Wix Madefor Display, a clean, minimalist stucture, providing balance when paired with the headline font family.

The Paragraph font family that should be used in materials for Chase Pope Real Estate is Jost. These families used in combination present Chase Pope Real Estate in a professional, elevated, and minimalist light.

TITLE CHARACTER STYLES:

TYPOGRAPHY IN USE EXAMPLE:

Aa H1

HEADLINE TWO

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

HEADLINE ONE Arsenal, Title Case

PRIMARY HEADLINE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolorev magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,

Arsenal

Tracking should be set between 75-150pt

H2

SUBHEADLINE Wix Madefor Display - medium - semi-bold. All caps.

Tracking should be set between +150 and +250.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456890

B O DY C H A R AC T E R S T Y L E :

Aa Paragraph

Jost ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Jost - Regular Tracking should be set to 0 and no more than +35.

COLOR The color palette of Chase Pope Real Estate has been thoughtfully composed to present the brand with minimalist, balanced, warm presence, built to support real estate photography without competing. These colors should be used for all communication to ensure a consistent design scheme is maintained.

SMOKE SAGE

SUEDE

PA R C H M E N T

MOSS

IRON

OLIVE WOOD

PA R C H M E N T

SMOKE

SUEDE

SAGE

OLIVE WOOD

MOSS

IRON

HEX: #f9f8f7

HEX: #d8d6d1

HEX: #7a7168

HEX: #696860

HEX: #7a6341

HEX: #3e3c34

HEX: #2e2b28

R: 249 G: 248 B: 247

R: 216 G: 214 B: 209

R: 122 G: 113 B: 104

R: 105 G: 104 B: 96

R: 122 G: 99 B: 65

C : 1 M : 1 Y: 2 K : 0

C : 1 3 M : 1 1 Y: 1 4 K : 1

C : 51 M : 4 8 Y: 5 4 K : 1 6

C : 5 0 M : 4 3 Y: 5 0 K : 31

C : 4 5 M : 5 2 Y: 7 8 K : 2 6

R: 62 G: 50 B: 52 C : 6 5 M : 5 9 Y: 6 8 K : 5 3

R: 46 G: 43 B: 40 C : 6 8 M : 6 4 Y: 6 5 K : 6 6

R EA L ES TAT E