Global Patent Group Concept 1

GLOBAL PATENT GROUP CONCEPT ONE

GLOBAL PATENT GROUP,

GLOBAL PAT ENT GROUP Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

BRAND CONCEPT PREVIEW

L O G O P R E S E N TAT I O N S

PRIMARY W I T H TA G L I N E

Dark background

Layered with depth through thoughtful compostion, our Concept One logo suite finds balance between modern innovation and clean minimalism, rooted in science through geometrical structure.

GLOBAL PATE NT GROU P, INC.

GLOBAL PATE NT GROUP Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

Our brand mark has been composed utilizing the letters g and p (see bottom of page for compostion), interlocking to create a simple shape reminscent of the double helix, building blocks of living cells. Each element works together to create a bespoke mark that forms a strong connection to it’s namesake, while providing a simple and

H O R I Z O N TA L

science-forward presentation. Visual depth and movement has been created through minimalist gradient use.

A modern, while timeless, all-caps sans-serif font has

GLOBAL PATENT GROUP

been implelemented, communicating confidence,

Y O U R I N T E L L E C T U A L P R O P E RT Y PA RT N E R S

expertise, and credibility, while simultaneously offering a modern and innovative feel.

As a whole, the Global Patent Group logo suite provides a bespoke and memorable visual representation of the creative legal solutions provided, composed with meaning while maintaining professionalism through it’s clean and light presentation.

WORDMARK

Logo versions with and without ‘inc.’ can be provided.

GLOBAL PATENT GROUP YO U R I N T E L L E C T UA L P R O P E RT Y PA RT N E RS

+ g rotated 180°

=

+ g

p

brand mark

BRAND MARK

L O G O P R E S E N TAT I O N S

PRIMARY W I T H TA G L I N E

Light background

Layered with depth through thoughtful compostion, our Concept One logo suite finds balance between modern innovation and clean minimalism, rooted in science through geometrical structure.

GLOBAL PATE NT GROU P, INC.

GLOBAL PATE NT GROUP Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

Our brand mark has been composed utilizing the letters g and p (see bottom of page for compostion), interlocking to create a simple shape reminscent of the double helix, building blocks of living cells. Each element works together to create a bespoke mark that forms a strong connection to it’s namesake, while providing a simple and

H O R I Z O N TA L

science-forward presentation. Visual depth and movement has been created through minimalist gradient use.

A modern, while timeless, all-caps sans-serif font has

GLOBAL PATENT GROUP

been implelemented, communicating confidence,

Y O U R I N T E L L E C T U A L P R O P E RT Y PA RT N E R S

expertise, and credibility, while simultaneously offering a modern and innovative feel.

As a whole, the Global Patent Group logo suite provides a bespoke and memorable visual representation of the creative legal solutions provided, composed with meaning while maintaining professionalism through it’s clean and light presentation.

WORDMARK

Logo versions with and without ‘inc.’ can be provided.

GLOBAL PATENT GROUP YO U R I N T E L L E C T UA L P R O P E RT Y PA RT N E RS

BRAND MARK

TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Global Patent Group is Barlow. The subheadline font family that should be used is Montserrat. The Paragraph font family that should be used in materials for Global Patent Group is Lato. These families used in combination present Global Patent Group in a elevated, professional, and innovative light.

TITLE CHARACTER STYLES:

TYPOGRAPHY IN USE EXAMPLE:

HEADLINE TWO

Aa H1

Primary Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Barlow ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Headline One Barlow, Title Case Tracking should be set between +50 and + 150.

H2

HEADLINE TWO Montserrat medium - semi-bold. All caps.

dolorev magna aliquam erat volutpat. Ut wisi enim ad

Tracking should be set between +100 and +250.

minim veniam, quis nostrud exerci tation ullamcorper

abcdefghijklmnopqrstuvwxyz

suscipit lobortis nisl ut aliquip ex ea commodo consequat.

123456890

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat

BODY CHARACTER STYLE:

Aa Paragraph

Lato ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Lato - Regular Tracking should be set no less than 0 and no more than +35.

COLOR PALETTE The brand colors below should be used in all marketing and communication materials for Global Patent Group. Cool blues and greens have been inspired in part by nature, while simultaneously communicating a level of calm approachability and the power of nature and life. Brand gradients that blend our brand palette may be used throughout brand materials, providing an innovative, modern, and science-forward feel. The color palette and gradients used in cohesion present Global Patent Group with a professional and modern, while approachable, light.

BRAND ELEMENTS Our brand elements create consistency and recognition, consisting of brand gradients and shape usage. Extracted from our brandmark, the asymmetrical, softened rectangle may be used for backgrounds, information organzation, and as image cutout. These elements used throughout brand materials create depth and cohesion without distraction.

GLOBAL PATENT GROUP Y O U R I N T E L L E C T U A L P R O P E R T Y PA R T N E R S

G L O B A L P AT E N T G R O U P, I N C .

CONCEPT ONE ETHOS DESIGN LLC