Dwelling Concept 2

CONCEPT TWO DWELLING CONSTRUCTION, INC.

CONSTRUCTION, INC.

DW E L L I NG

CONSTRUCTION, INC.

LOGO PRESENTATIONS Dark background

PRIMARY

Inspired by the personal journey of the founder, Dwelling Construction’sv logo suite features a unique, hand-lettered signature, communicating the elevated, unique, and synergistic build and design

CONSTRUCTION, INC.

principles of the business.

Designed to lean masculine, providing an edgy while refined feel, paired with a timeless all-caps secondary typeface, our logo suite exudes luxury and professionalism.

SECONDARY

WORDMARK - SIGNATURE

Communicating the bespoke and rare experience that sets Dwelling apart, approaching construction with both the build and the design in mind, our signature logotype serves as a symbolic quality

DWELL ING

CONSTRUCTION, INC.

stamp, reminiscent of how an artist signs their work.

Our script mark may be used as our primary logo, or alternatively be used at 10% opactity as a background element with a minimalist, sans-serif wordmark treatment as a secondary logo.

BRAND MARK

A refined, edgy, while personalized presence has been developed that captures the journey of Dwelling and its founder, providing a nod to the past while representing the journey and growth into the future.

DWELLI NG

CONSTRUCTION, INC.

LOGO PRESENTATIONS Light background

PRIMARY

Inspired by the personal journey of the founder, Dwelling Construction’s logo suite features a unique, hand-lettered signature, communicating the elevated, unique, and synergistic build and design principles of

CONSTRUCTION, INC.

the business.

Designed to lean masculine, providing an edgy while refined feel, paired with a timeless all-caps secondary typeface, our logo suite exudes luxury and professionalism.

SECONDARY

WORDMARK - SIGNATURE

Communicating the bespoke and rare experience that sets Dwelling apart, approaching construction with both the build and the design in mind, our signature logotype serves as a symbolic quality

DWELL ING

CONSTRUCTION, INC.

stamp, reminiscent of how an artist signs their work.

Our script mark may be used as our primary logo, or alternatively be used at 10% opactity as a background element with a minimalist, sans-serif wordmark treatment as a secondary logo.

BRAND MARK

A refined, edgy, while personalized presence has been developed that captures the journey of Dwelling and its founder, providing a nod to the past while representing the journey and growth into the future.

DWELLI NG

CONSTRUCTION, INC.

TYPOGRAPHY The primary headline font family that should be used in all marketing and communication materials for Dwelling Construction is Montserrat, providing a clean, minimalist, elevated feel, balancing the script elements of the brand. The subheadline font family that should be used is Montserrat, a clean, professional, and timeless sans-serif. The Paragraph font family that should be used in materials for Dwelling is Mulish. Bespoke script elements may be utilzed occasionally to act as a signature element (ie, to sign founders name, perhaps to title a project, etc.) These families used in combination present Dwelling Construction in a professional, elevated, and innovative light.

TYPOGRAPHY IN USE EXAMPLE:

TITLE CHARACTER STYLES:

Aa H1

HEADLINE TWO

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

HEADLINE ONE Montserrat Light or Regular, All Caps Tracking should be set to 0

PRIMARY HEADLINE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolorev magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse

Montserrat

H2

SUBHEADLINE Montserrat medium - semi-bold. All caps.

Tracking should be set between +150 and +250.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456890

BODY CHARACTER STYLE:

Aa Paragraph

Mulish ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456890

Mulish - Regular Tracking should be set to 0 and no more than +35.

COLOR The color palette of Dwelling Construction has been inspired by the foundation of the building and design elements of the business, creating a balanced color palette of deep complimnetary color to Dwelling’s core red. Our brand red, Oxblood, provides an elevated nod to the orignal color palette of dwelling contruction, balanced by deep neutrals. These colors should be used for all communication to ensure a consistent design scheme is maintained. Our deep while desaturated palette provides a bold, powerful, edgy while luxurious presence.

SMOKE OXBLOOD

STONE

PARCHMENT

IRON

BRONZE

PARCHMENT

SMOKE

BRONZE

OXBLOOD

STONE

IRON

BRAND ELEMENTS The Dwelling Construction brand and background elements have been developed from our brand mark, creating cohesion and depth throughout brand materials. Our brand signature mark may be used throughout brand materials as a background and overlay element, creating depth and cohesion without distraction through its watermark effect. Our brand elements should alwy may be used between 7%-12% opacity as background element or overlay, creating a signture effect overlaid over photos. Pattern and background elements should always be complementary within a design system, and never the primary focus of print or digital collateral. Avoid using signature overlay and primary signature logo on the same page.

DWELLING

CONSTRUCTION, INC.

DWELLING CONSTRUCTION

CONCEPT TWO ETHOS DESIGN LLC