Dwelling Concept 1

DWELLING CONSTRUCTION, INC.

LOGO PRESENTATIONS

PRIMARY

Drawing inspiration from the footprint of Dwelling Construction, we carry the primary shapes while reconceptualizing our brand mark. Elevating while maintaing a meaningful foundation inspired by our original logo, the Dwelling Construction logo suite provides a refined, innovative, and timeless presence.

Designed to be fitting for the construction industry while communicating a design-minded approach, our logo suite has been developed to connect with current target audiences of designers and architects, real estate professionals, and developers needing construction, while providing a strong presence that can grow into full service development as Dwelling

SECONDARY

Our brand mark is comprised of the same foundational shapes as that of the original Dwelling mark including the outer square with inclusion of the D and C letters, creating a geometric mark that carries the legacy of how Dwelling has come to be, while elevating to a better resonate with the luxury nature of the business, communicate the synergy of both the build and design approach. A clean, all-caps typeface has been implemented conveying the experience, innovation, and quaity of services

BRAND MARK

WORDMARK

Drawing inspiration from the footprint of Dwelling Construction, we carry the primary shapes while reconceptualizing our brand mark. Elevating while maintaining a meaningful foundation inspired by our original logo, the Dwelling Construction logo suite provides a refined, innovative, and timeless presence.

Designed to be fitting for the construction industry while communicating a design-minded approach, our logo suite has been developed to connect with current target audiences of designers and architects, real estate professionals, and developers needing construction, while providing a strong presence that can grow into full service development as Dwelling grows.

Light background BRAND

SECONDARY

DWELLING

CONSTRUCTION, INC.

Our brand mark is comprised of the same foundational shapes as that of the original Dwelling mark including the outer square with inclusion of the D and C letters, creating a geometric mark that carries the legacy of how Dwelling has come to be, while elevating to a better resonate with the luxury nature of the business, communicate the synergy of both the build and design state of mind. A clean, all-caps typeface has been implemented conveying the experience and elevating services provided.

DWELLING CONSTRUCTION

WORDMARK

DWELLING CONSTRUCTION

The primary headline font family that should be used in all marketing and communication materials for Dwelling Construction is Butler Stencil, providing a unique, elevated feel with a nod to the construction industry through the minimalist stencil elements. The subheadline font family that should be used is Montserrat, a clean, professional, and timeless sans-serif. The Paragraph font family that should be used in materials for Dwelling is Mulish. These families used in combination present Dwelling Construction in a professional, elevated, and memorable light.

TITLE CHARACTER STYLES:

Butler Stencil

TYPOGRAPHY IN USE EXAMPLE:

HEADLINE TWO

Primary Headline

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolorev magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse

AaABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456890

Headline One

Butler Stencil, Title Case Tracking should be set to 0

H2 SUBHEADLINE

Montserrat medium - semi-bold. All caps. Tracking should be set between +150 and +250.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

123456890

BODY CHARACTER STYLE:

Mulish

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456890

Paragraph

Mulish - Regular Tracking should be set to 0 and no more than +35.

COLOR

The color palette of Dwelling Construction has been inspired by the foundation of the building and design elements of the business, creating a balanced color palette of deep complimnetary color to Dwelling’s core red. Our brand red, Oxblood, provides an elevated nod to the orignal color palette of dwelling contruction, balnced by rich colors and deep neutrals. These colors should be used for all communication to ensure a consistent design scheme is maintained. Our deep while desaturated palette provides a bold, powerful, luxury presence.

IRON

SMOKE

OXBLOOD

PARCHMENT

MOSS

OLIVE WOOD

IRON SMOKE

OXBLOOD

MOSS

OLIVE WOOD STONE

STONE

BRAND ELEMENTS

The Dwelling Construction brand and background elements have been developed from our brand mark, creating cohesion and depth throughout brand materials. Our brand monogram mark has been adapted and enlarged to be used throughout brand materials as a background and overlay element, creating depth and cohesion without distraction through its watermark effect. Our brand elements should alwy may be used between 7%-12% opacity as background element or overlay. Pattern and background elements should always be complementary within a design system, and never the primary focus of print or digital collateral. Design element should be left-aligned, never center aligned. Avoid using multiple patterns on the same page.

DWELLING CONSTRUCTION, INC.