DOMAINE 39 Branding

BRAND IDENTITY GUIDELINES

DOMAINE 39

OVERVIEW | BRAND IDENTITY GUIDELINES

DOMAINE 39 These brand guidelines form the core of DOMAINE 39, informing every aspect of what we do and how we do it - how we share our values and qualities with our clients and community.

This document is to be used for reference to guide future communication, creation of brand materials, and brand presentation.

TABLE OF CONTENTS

03

BRAND ETHOS

08

POSITIONING STATEMENT

16

TYPOGRAPHY

04

MISSION

09

VISUAL GUIDELINES

17

PATTERN

05

BRAND PILLARS

10

LOGO PRESENTATIONS

18

TEXTURES

06

BRAND STORY

11

LOGO USAGE GUIDELINES

19

COLLATERAL

07

BRAND EXPERIENCE

15

COLOR PALETTE

20

CLOSING

DOMAINE PASADENA

DOMAINE 39

BRAND ETHOS

DOMAINE 39

Brand Ethos Boldly modern yet tastefully sophisticated, DOMAINE 39 is home to Pasadena’s affluent, those who embody the essence of Southern California living— successful, influential, exclusive.

As the latest residential development project of Adept Urban and Octane reality, DOMAINE 39 stands as the benchmark of ethical, progressive urban development.

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DOMAINE 39

MISSION STATEMENT

DOMAINE 39

Mission DOMAINE 39 offers 77 luxury condominiums and penthouse homes to Central Pasadena professionals seeking a space that balances timeless sophistication with an urban, Southern California lifestyle.

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BRAND PILLARS

DOMAINE 39

Brand Pillars REFINED Thriving on elegance and sophistication, the upper echelon of urbanity.

TIMELESS Flourishing though the ages, where iconic character meets enduring charm.

INSPIRED Nourishing a space that celebrates ingenuity, and fosters camaraderie.

These pillars form the fundamental values and characteristics of DOMAINE 39. These pillars inform how we communicate our ethos and vision to the world, facilitating us to share our unique offerings and values.

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DOMAINE 39

BRAND STORY

DOMAINE 39

Brand Story Poised for success since inception, DOMAINE 39 is the latest joint development project by Adept Urban and Octane Realty, organizations with decades of industry experience and a history of forward-thinking innovation.

Rooted in construction and committed to social and environmental build standards, Adept Urban developed DOMAINE 39 to stand as an icon of both progressive build standards and luxurious living.

Octane Realty brings strategy and industry prowess, with the goal of maximizing the full potential of a development venture.

AThese collaborative DOMAINE 39the offers Pasabrandsuccess, guidelines form core of DO-

dena’s finest haven to callevery homeaspect that is both MAINE 39,ainforming of what we

do and how we do itsustainable - how we and share our values modern and bustling, yet timeless. and qualities with our clients and community.

This document is to be used for reference to guide future communication, creation of brand materials, and brand presentation.

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DOMAINE 39

BRAND EXPERIENCE

DOMAINE 39

Brand Experience DOMAINE 39 is perfectly positioned to offer a sophisticated and vibrant lifestyle in the premier sector of Pasadena - the corner of Colorado Boulevard and Los Robles Avenue. Start your day with coffee overlooking the beautiful city and mountain landscapes, followed by a walk through the The Paseo. Finish your day cooking dinner in your contemporary kitchen, carefully crafted for both fashion and function.

Thoughtfully designed to provide the ideal contemporary, modern home, combined with the charm and history of Pasadena, DOMAINE 39 is the perfect residence for singles, couples, and families, and empty nesters alike.

Welcome home to DOMAINE 39.

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DOMAINE 39

POSITIONING STATEMENT

DOMAINE 39

Positioning Statement DOMAINE 39 balances timeless sophistication with modern, urban living found only in Southern California. The unique backdrop of Pasadena, with its inviting charm and bustling lifestyle, makes DOMAINE 39 the perfect home for singles, couples, families, and empty nesters.

T HWith E thoughtfully N A M E appointed interior finishes, spacious offerings to enjoy luxurious indoor and outdoor living, and a modern building that is central to all that Pasadena has to offer, DOMAINE 39 sets a new benchmark of upscale mid-rise living, with something to offer every lifestyle.

Talk about the 39 notation/make something up about DOMAINE name

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professionals seeking a space that balances timeless sophistication with an urban, Southern California lifestyle.

DOMAINE 39

VISUAL GUIDELINES

THE NAME Talk about the 39 notation/make something up about DOMAINE name

DOMAINE 39

Visual Guidelines PAGE 9

DOMAINE 39

LOGO PRESENTATIONS

PRIMARY

SUBMARK

SECONDARY

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DOMAINE 39

PRIMARY LOGO

THE NAME

Primary Logo Our Primary logotype.

This logo should be used on all print collateral and in any official presentations that represent the brand.

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DOMAINE 39

SECONDARY LOGO

THE NAME

Secondary logo Our Secondary logotype.

This logo should be used in spaces only when the address, or 39 notation, are also visibily present.

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DOMAINE 39

LIFESTYLE MARK

THE NAME

Lifestyle Mark Our Lifestyle mark.

This logo should be to indicate lifestyle layers of the brand as a secondary logo. The lifestyle mark is fit for use in smaller areas where the subtext of the primary and secondary mark would illegible.

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DOMAINE 39

LOGO CLEARANCE

Logo Clearance The height of the logo itself is the clear space needed to surround the logo type when being used in a design. For visual reference, the size of the D (first letter of the logotype) is a great point of reference for the amount of spcae needed to surround the logo.

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DOMAINE 39

COLOR PALETTE

HEX: F3F1F0

HEX: F2F0EC

HEX: E2DED7

HEX: 957E4D

HEX: 6D665C

HEX: 454640

HEX: 282826

C: 4 M: 3 Y: 5 K: 0

C: 4 M: 3 Y: 5 K: 0

C: 10 M: 9 Y: 13 K: 0

C: 16 M: 54 Y: 100 K: 2

C: 35 M: 31 Y: 41 K: 1

C: 58 M: 59 Y: 62 K: 39

C: 66 M: 63 Y: 65 K: 60

R: 243 G: 240 B: 237

R: 243 G: 240 B: 237

R: 226 G: 222 B: 215

R: 207 G: 130 B: 41

R: 171 G: 163 B: 148

R: 86 G: 75 B: 70

R: 54 G: 50 B: 47

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DOMAINE 39

TYPOGRAPHY

Headline Playfair Display TYPOGRAPHY PAIRING EXAMPLE:

Tracking should be set no less than 0 and no more than +35.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456890

Headline Example SECONDARY HEADING

SECONDARY HEADLINE MONTSERRAT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

All caps, tracking +200pt or greater

sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim

Various weights may be used to create visual heirarchy

veniam, quis nostrud exerci tation ullamcorper suscipit

A B C D E FG HIJK LM NOPQRSTUV WXYZ

lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit

1 2 3 456 89 0

esse molestie consequat, vel illum dolore eu feugiat nulla

Paragraph Montserrat - Light or Regular as best fit Tracking should be set no less than 0 and no more than +35. abcdefghijklmnopqrstuvwxyz 123456890

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DOMAINE 39

COLOR ONE

BRAND ELEMENTS | PATTERNS

COLOR TWO

PATTERN SHOULD BE USED ON RIGHT OR LEFT WITH INTENTIONAL SPACE ON OPPOSITE SIDE.

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DOMAINE 39

TEXTURE ONE

TEXTURES

TEXTURE TWO

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DOMAINE 39

COLLATERAL

3 9 S Lo s Ro ble s Ave . , Pas a de na, CA 91 1 01 domainepasadena.com

A nna Wa ng SALES MANAGER

a n n a @d om a i n e pa s a d e n a .com ( 1 23) 456 -789 0

39 S Lo s R ob l e s Ave . , Pa sa d e n a , CA 91 1 01 domainepasadena.com CA DRE #01405688

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CREATED BY ETHOS DESIGN LLC