DOMAINE 39 Branding by ethosdesignstudio

BRAND IDENTITY GUIDELINES

These brand guidelines form the core of

and qualities with our clients and community.

Brand Ethos

Boldly modern yet tastefully sophisticated, DOMAINE 39 is home to Pasadena’s afﬂuent, those who embody the essence of Southern California living— successful, inﬂuential, exclusive.

As the latest residential development project of Adept Urban and Octane reality, DOMAINE 39 stands as the benchmark of ethical, progressive urban development.

Mission

DOMAINE 39 offers 77 luxury condominiums and penthouse homes to Central Pasadena professionals seeking a space that balances timeless sophistication with an urban, Southern California lifestyle.

DOMAINE

Brand Pillars

REFINED

Thriving on elegance and sophistication, the upper echelon of urbanity.

TIMELESS

Flourishing though the ages, where iconic character meets enduring charm.

INSPIRED

Nourishing a space that celebrates ingenuity, and fosters camaraderie.

These pillars form the fundamental values and characteristics of DOMAINE 39. These pillars inform how we communicate our ethos and vision to the world, facilitating us to share our unique offerings and values.

Brand Story

Poised for success since inception, DOMAINE 39 is the latest joint development project by Adept Urban and Octane Realty, organizations with decades of industry experience and a history of forward-thinking innovation.

Rooted in construction and committed to social and environmental build standards, Adept Urban developed DOMAINE 39 to stand as an icon of both progressive build standards and luxurious living.

Octane Realty brings strategy and industry prowess, with the goal of maximizing the full potential of a development venture.

A collaborative success, DOMAINE 39 offers Pasadena’s ﬁnest a haven to call home that is both modern and bustling, yet sustainable and timeless.

These brand guidelines form the core of DOMAINE 39, informing every aspect of what we do and how we do it - how we share our values and qualities with our clients and community.

This document is to be used for reference to guide future communication, creation of brand materials, and brand presentation.

Brand Experience

DOMAINE 39 is perfectly positioned to offer a sophisticated and vibrant lifestyle in the premier sector of Pasadena - the corner of Colorado Boulevard and Los Robles Avenue. Start your day with coffee overlooking the beautiful city and mountain landscapes, followed by a walk through the The Paseo. Finish your day cooking dinner in your contemporary kitchen, carefully crafted for both fashion and function.

Thoughtfully designed to provide the ideal contemporary, modern home, combined with the charm and history of Pasadena, DOMAINE 39 is the perfect residence for singles, couples, and families, and empty nesters alike.

Welcome home to DOMAINE 39.

DOMAINE 39

Positioning Statement

DOMAINE 39 balances timeless sophistication with modern, urban living found only in Southern California. The unique backdrop of Pasadena, with its inviting charm and bustling lifestyle, makes DOMAINE 39 the perfect home for singles, couples, families, and empty nesters.

THE NAME

With thoughtfully appointed interior ﬁnishes, spacious offerings to enjoy luxurious indoor and outdoor living, and a modern building that is central to all that Pasadena has to offer, DOMAINE 39 sets a new benchmark of upscale mid-rise living, with something to offer every lifestyle.

Talk about the 39 notation/make something up about DOMAINE name

professionals seeking a space that balances timeless sophistication with an urban, Southern California lifestyle.

THE NAME

Talk about the 39 notation/make something up about DOMAINE name

Visual Guidelines

PRIMARY

SUBMARK

SECONDARY

THE NAME

Primary Logo

Our Primary logotype.

This logo should be used on all print collateral and in any ofﬁcial presentations that represent the brand.

THE NAME

Secondary logo

Our Secondary logotype.

This logo should be used in spaces only when the address, or 39 notation, are also visibily present.

THE NAME

Lifestyle Mark

Our Lifestyle mark.

This logo should be to indicate lifestyle layers of the brand as a secondary logo. The lifestyle mark is ﬁt for use in smaller areas where the subtext of the primary and secondary mark would illegible.

Logo Clearance

The height of the logo itself is the clear space needed to surround the logo type when being used in a design. For visual reference, the size of the D (ﬁrst letter of the logotype) is a great point of reference for the amount of spcae needed to surround the logo.

TYPOGRAPHY PAIRING EXAMPLE:

Headline

Playfair Display

Tracking should be set no less than 0 and no more than +35.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Headline Example

SECONDARY HEADING

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla

SECONDARY HEADLINE

MONTSERRAT

All caps, tracking +200pt or greater

Various weights may be used to create visual heirarchy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Paragraph

Montserrat - Light or Regular as best ﬁt

Tracking should be set no less than 0 and no more than +35.

abcdefghijklmnopqrstuvwxyz

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