Concept 2025 [G10] Career & College Counseling Learner Guide
It is with great excitement that I introduce the WAKE College & Career Counseling Manual a comprehensive resource designed to empower learners, parents, and educators as we navigate the dynamic world of post-secondary planning together.
At Escola Concept, we believe that every learner has the agency, creativity, and potential to design their future with purpose and intention. The WAKE framework Wonder, Act, Know, and Execute embodies this belief, guiding learners through a structured yet flexible journey of self-discovery, academic growth, and career exploration. This journey is meant to be personalized, dynamic, and deeply reflective of each learner’s unique aspirations.
PREFACE
Reggie Aguiar Head of College and Career Counseling Escola Concept
This manual serves as more than just a guide it is a roadmap to readiness, equipping learners with the knowledge, skills, and strategic mindset to successfully transition from high school to their next chapter, whether that be university, career pathways, or entrepreneurial endeavors. It is intended to be a living document, a tool for consistent self-evaluation, and an accessible reference for learners at every stage of their academic journey.
Beyond the technicalities of college and career counseling, this program aims to develop learners’ sense of agency and ownership over their future Through structured milestones, proactive engagement with opportunities, and collaboration with mentors, educators, and family members, learners will experience a transformational process of growth and self-discovery. The WAKE approach ensures that no step is taken in isolation each phase connects to a larger vision of personal and professional fulfillment
I invite you to engage deeply with this manual, use it as a tool for strategic planning, and lean on our counseling team as partners in this journey. The path to the future begins now, and at Escola Concept, we are committed to ensuring that every learner takes that step forward with confidence, clarity, and excitement
LIFE IS DYNAMIC AND EVER-EVOLVING. ESCOLA CONCEPT RESERVES THE RIGHT TO UPDATE AND ADJUST THESE GUIDELINES AS NEEDED TO BEST SERVE OUR COMMUNITY. LAST UPDATED IN MARCH 2025.
how to use and navigate this
MANUAL
Welcome to the WAKE College & Career Counseling Manual!
This manual serves as a comprehensive resource for learners, parents, and educators at Escola Concept, guiding them through the WAKE framework a structured, four-year journey that prepares learners for post-secondary success.
WHO IS THIS MANUAL FOR?
Learners (Grades 9-12): Use this manual to track milestones, complete checklists, and follow the structured learning journey to prepare for university applications and career exploration.
Parents & Guardians: Gain clarity on the college counseling process and understand how to support your child through each phase of their academic and career planning.
Educators & School Leadership: Align with the WAKE framework, integrate guidance into academic planning, and support learners in their postsecondary decision-making.
HOW TO USE THIS MANUAL EFFECTIVELY
a guide for learners, families and faculty
learners.
GRADES 9-12
Use your grade-level section as your primary reference it includes everything you need for the year!
Follow the milestones and checklists to ensure you are on track with your applications and planning.
Attend counseling workshops and individual meetings to expand on key topics.
Refer to Part 2 & Part 4 to understand the academic roadmap and application process.
Review the Parent & Family Resources section for key guidance on supporting your child.
Encourage your child to stay proactive and engaged in their college planning journey families and guardians.
p r o g r a m d e s c r i p t i o n
Title: W.A.K.E
Escola Concept‘s College and Career Counseling Program
Overview:
Escola Concept’s College & Career Counseling Program, WAKE, is designed to inspire and guide learners toward meaningful postsecondary pathways that align with their passions, talents, and aspirations. Grounded in the school’s core values of innovation, global citizenship, and academic rigor, the program equips learners with the tools, knowledge, and mindset to succeed in an interconnected world.
By offering a comprehensive, grade-specific curriculum, personalized guidance, and access to world-class resources, the program empowers learners to take ownership of their academic and career journeys Through collaboration with parents, educators, and external partners, we foster a college-going culture that celebrates all pathways, from local universities to global institutions. The acronym WAKE reflects the core pillars (action words) guiding the curriculum for each grade level:
9th Grade – WONDER: Emphasize curiosity, self-discovery, and the importance of values as a foundation for life planning.
10th Grade – ACT: Introduce internships, college visits, and practical career exploration activities, focusing on transforming ideas into action
11th Grade – KNOW: Help learners synthesize their experiences into a cohesive narrative, aligning personal and academic interests with future goals.
12th Grade – EXECUTE: Focus on equipping learners with the skills and resources to finalize applications, expand projects, and complete the steps required for university admissions worldwide.
| College and Career Counseling
COMPONENTS key
Learners are placed at the heart of the counseling process, engaging in selfdiscovery, strategic planning, and skill-building to confidently navigate postsecondary options. learner-centered guidance.
Tailored themes and objectives for Grades 9–12 ensure a developmental approach, focusing on exploration, preparation, application, and transition to higher education. grade-specific curriculum.
global and local pathways.
Whether learners aim for top-tier global universities, competitive Brazilian institutions, or unique gap-year experiences, the program provides holistic support for every ambition.
The program builds strong partnerships with parents, educators, and school leadership, emphasizing shared responsibility for learner success collaboration with stakeholders.
Leveraging cutting-edge platforms and methodologies, such as Naviance and Project Wayfinder, the program ensures data-driven decision-making, impactful project development, and streamlined college application processes innovative tools and resources.
focus on personal growth.
Through workshops, mentorships, and extracurricular support, learners develop essential life skills like resilience, adaptability, and self-advocacy.
UNIQUE why this program is
Beyond academics, the program emphasizes personal growth, extracurricular impact, and global readiness. holistic approach.
Access to global networks, partnerships, and resources positions Escola Concept as a leader in international education. international outlook.
Whether learners aim for top-tier global universities, competitive Brazilian institutions, or unique gap-year experiences, the program provides holistic support for every ambition. innovative ethos.
The WAKE framework reflects Escola Concept’s commitment to learner protagonism and innovation, ensuring continuity between the school’s broader mission and the counseling program. cultural alignment.
m i s s i o n
E N T
M
S T A T E
At Escola Concept, we believe that every learner has the potential to design their future with purpose, passion, and confidence. The W.A.K.E - College and Career Counseling Program empowers learners to explore and build upon their unique strengths and aspirations, act on meaningful opportunities, and navigate the complexities of an ever-changing world of post-secondary pathways with the support of expert, data-driven, and strategic counseling practices Through an innovative and holistic approach, we prepare learners to succeed in both local and global contexts by fostering curiosity, critical thinking, and resilience. Rooted in Escola Concept’s values of innovation, global citizenship, and academic rigor, the WAKE program nurtures collaboration between learners, parents, and educators to create a supportive environment where every learner can discover their path and thrive.
1
UNDERSTANDING THE FOUR-YEAR JOURNEY
A Roadmap to College & Career Success (Grades 9-12)
WHY THIS MATTERS SECTION
The college and career planning process is a four-year journey that requires intentional decisions, proactive preparation, and strategic action. The W.A.K.E Program ensures that learners develop a strong academic foundation, explore their interests, build impactful extracurriculars, and prepare for university admissions.
By understanding this journey early, learners can make informed choices about their high school coursework, activities, internships, and college applications setting themselves up for competitive post-secondary opportunities both in Brazil and internationally
KEY CONCEPTS & TAKEAWAYS
college & career readiness
College & Career Readiness is a Process: Learners don’t need to have all the answers in Grade 9, but each step they take builds toward their future.
Every Grade Has a Focus: The WAKE framework structures Grade 9-12 milestones so learners know exactly what to prioritize each year.
A Strong Academic & Extracurricular Profile Matters: GPA, AP courses, internships, leadership roles, and meaningful activities play a critical role in admissions decisions
Different Countries Have Different Systems: Learners should explore Brazilian & international options early to ensure they meet eligibility requirements for various admissions systems.
Planning Reduces Stress: By following a structured roadmap, learners can avoid last-minute pressure and approach their applications with confidence
THE FOUR-YEAR WAKE ROADMAP
grade 9 through grade 12
Grade 9 - WONDER
Exploration & Self-Discovery
Focus: Developing curiosity, discovering interests, and understanding high school expectations.
Action Steps:
Explore different subjects, hobbies, and career paths.
Learn about the importance of GPA, course rigor, and extracurriculars.
Participate in school activities, clubs, and community engagement.
Begin creating a digital portfolio or résumé to track activities.
Grade 11 - KNOW
Strategic Positioning & Application Readiness
Focus: Developing a strong college list, refining applications, and preparing standardized tests.
Action Steps:
Establish a "Central Theme" connecting personal strengths to future goals
Finalize a college list based on academic fit, location, and career goals.
Take SAT/ACT/AP tests and analyze scores for improvement strategies
Start drafting personal statements, supplemental essays, and portfolios.
Grade 10 - ACT
Taking Action & Refining Interests
Focus: Gaining real-world experiences and starting to build a competitive academic & extracurricular profile.
Action Steps:
Identify at least three potential career fields based on strengths and interests.
Take on leadership roles in school clubs, community projects, or internships.
Begin standardized test preparation (PSAT, SAT, ACT, AP).
Attend college fairs, career panels, and informational interviews
Grade 12 - EXECUTE
Applications & Decision-Making
Focus: Completing applications, financial aid forms, and transition planning.
Apply for financial aid & scholarships based on eligibility.
Track admissions decisions, enroll in a university, and plan the transition.
18 | College and Career Counseling Program Guide
a v a i l a b l e
E S
C
U R
O
R E S
Naviance – Academic & career planning tool for learners.
WAKE Academic Roadmap – Guides learners on key milestones per grade.
College Fairs & University Visits – Opportunities to explore global institutions.
Counselor Meetings & Workshops – Personalized guidance at each stage
SECTION 2
ACADEMIC ROADMAP & HIGH SCHOOL CURRICULUM
Building a Strong Academic Foundation for College & Career Success
WHY THIS MATTERS
Your high school academic choices shape your college opportunities. Universities evaluate your GPA, course selection, and academic rigor to determine how prepared you are for their programs. Taking the right combination of courses including APs and specialization pathways can enhance competitiveness in admissions and open doors to scholarships.
Understanding how grades, course selection, and academic planning fit into your long-term goals allows you to make informed decisions about your high school trajectory.
KEY CONCEPTS & TAKEAWAYS
college & career readiness
Your Course Selection Defines Your Academic Story: The rigor and specialization of your coursework should align with your passions and intended field of study.
AP Courses Demonstrate College Readiness: Selective universities value strong AP performance as a sign of academic preparation.
GPA Matters, But Trends Are Key: A consistently improving GPA or strong performance in advanced coursework is crucial for admissions
Different Universities Have Different Requirements: Some universities require specific subject combinations for eligibility (e.g., STEM programs may require AP Calculus & AP Physics).
Brazilian & International Systems Differ: Learners applying to Brazilian universities must balance ENEM/Vestibular preparation with their international coursework.
grade 9 through grade 12
HOW TO BUILD YOUR ACADEMIC ROADMAP
Grade 9 - WONDER
Laying the Foundation
Focus: Understanding high school expectations, and discovering subject preferences
Action Steps: Learn about GPA calculations and transcript structure. Explore different academic interests through electives & enrichment opportunities. Start strong with consistent study habits and academic goal-setting.
Grade 11 - KNOW
Specializing & Strengthening Rigor
Focus: Balancing GPA, AP performance, and college-specific requirements
Action
Steps: Finalize AP & specialization course selections based on intended major. Ensure prerequisite coursework for target universities is met. Take SAT/ACT and AP exams to strengthen college applications. Maintain or improve academic performance while balancing extracurriculars.
Grade 10 - ACT
Taking Ownership of Academics
Focus: Strengthening academic performance and preparing for specialization
Action
Steps:
Begin taking honors-level & AP courses where applicable.
Identify academic strengths & areas for improvement.
Establish a testing strategy (PSAT, SAT/ACT planning).
Evaluate future AP course options based on personal interests & college goals.
Grade 12 - EXECUTE
Maximizing Final Performance
Focus: Completing advanced coursework and demonstrating college readiness.
Action Steps: Prioritize final GPA performance while managing applications. Take final AP exams for course credit at international universities. Ensure transcripts are accurate and complete for applications. If needed, register for ENEM/Vestibular and review core subjects.
R E S O
U R C E S a v a i l a b l e
WAKE Academic Roadmap Template – Helps learners plan coursework.
College Admissions Guides – Ensure course selection aligns with international requirements.
Counselor & Educator Support – Academic planning sessions
SECTION 3
CO-CURRICULARS, EXTRACURRICULARS & PASSION PROJECTS WHY THIS MATTERS
Building a Meaningful & Impactful Profile Beyond Academics
While grades and test scores demonstrate academic ability, extracurricular activities showcase leadership, initiative, and impact key factors in university admissions and career success.
A strong extracurricular profile isn’t about simply joining clubs or accumulating activities it’s about depth, commitment, and personal passion. Universities value learners who engage meaningfully in activities that align with their interests, rather than those who spread themselves thin across multiple, unrelated commitments
Your Passion Project a unique, self-driven initiative or deep involvement in a cause can set you apart in applications and provide a compelling story for essays and interviews.
KEY CONCEPTS & TAKEAWAYS
college & career readiness
Quality Over Quantity: Admissions officers prefer sustained commitment and leadership in a few impactful activities over shallow participation in many.
Passion-Driven Engagement Stands Out: Your extracurriculars should reflect who you are, what you care about, and what you want to contribute to the world.
Building a Unique Personal Brand: Universities look for candidates with distinctive experiences, leadership roles, and tangible contributions
The Role of a Passion Project: A long-term, personally meaningful project (e.g., founding an initiative, research, entrepreneurship, or community engagement) can be a defining element of your college application.
Different Universities Value Different Activities: Some schools emphasize leadership (US), specialized knowledge (UK), or research and impact (Canada/US/EU).
grade 9 through grade 12
HOW TO DEVELOP A STRONG EXTRACURRICULAR PROFILE
Grade 9 - WONDER
Exploring Interests
Focus: Trying new activities and identifying areas of personal interest.
Action Steps:
Participate in at least two clubs, sports, or creative activities. Identify early leadership opportunities (e g , club roles, volunteering).
Begin tracking extracurricular involvement (résumé, portfolio).
Grade 10 - ACT
Deepening Engagement & Building Skills
Focus: Taking on more responsibility and starting to develop a Passion Project
Action Steps:
Choose 1-2 core extracurriculars to commit to long-term.
Begin leading initiatives, mentoring younger students, or starting projects.
Research internships, summer programs, or competitions that align with interests.
Develop the foundation for a Passion Project by identifying a meaningful problem or idea.
Grade 11 - KNOW
Specializing & Gaining Recognition
Focus: Establishing a leadership role or launching a Passion Project.
Action Steps:
Take a leadership position in a club, school initiative, or external project.
Expand the reach and impact of a Passion Project (e g , scaling, partnerships).
Apply for national/international competitions, research programs, or selective internships.
Begin documenting achievements and impact for college applications.
Grade 12 - EXECUTE
Showcasing & Finalizing Achievements
Focus: Strengthening applications through well-framed extracurricular narratives.
Action Steps:
Finalize extracurricular descriptions for applications (quantifying impact). Complete any competitions, certifications, or final Passion Project milestones.
Develop a résumé & portfolio for college applications and internships. Prepare for university interviews & scholarship applications using realworld experiences.
E
U R
R E S O
Passion Project Development Guides – Step-bystep framework for building personal initiatives.
Extracurricular Planning Template – Helps learners track and strategize activities.
Counselor & Educator Support – Guidance on aligning activities with university goals.
Project Mentors – Invaluable support in guiding and keeping you in your exploration journey.
Central Theme Builder – Help you centralize your brand and theme into a cohesive narrative
SECTION 4
INTERNSHIPS, CAREER EXPLORATION & NETWORKING WHY THIS MATTERS
Building Real-World Experience & Expanding Career Horizons
Universities and employers value applicants who have realworld experience in their field of interest. Whether through career immersions, job shadowing, mentorships, or independent career exploration, engaging in hands-on experiences allows learners to:
Gain insight into potential career paths and refine their future goals.
Develop critical workplace skills such as communication, problem-solving, and adaptability.
Build a strong résumé by showcasing applied learning and initiative.
Form valuable professional connections that may lead to recommendations, mentorship, and job opportunities.
At Escola Concept, we provide structured opportunities for learners to experience the professional world firsthand through our Career Immersion Program, connecting them with industry leaders, businesses, and organizations for meaningful exposure to different career fields.
KEY CONCEPTS & TAKEAWAYS
college & career readiness
Career Immersion Program: Escola Concept’s flagship career exploration initiative, offering structured job-shadowing experiences.
Internships & Job Shadowing: Short-term experiences in professional settings allow learners to explore career fields.
Project-Based & Research Experiences: Hands-on engagement with realworld projects builds credibility for college applications.
Networking Matters: Developing relationships with industry professionals, alumni, and mentors can open doors
Early Exploration Reduces Future Uncertainty: The earlier learners test career interests, the better they can refine their goals before university.
grade 9 through grade 12
HOW TO BUILD CAREER EXPERIENCE
Grade 9 - WONDER
Exploring Career Interests
Focus: Exposure to different industries and understanding how careers align with strengths.
Action Steps:
Attend career fairs and guest speaker events at school.
Take a career interest survey to identify fields of curiosity.
Research different professions through online resources
Join extracurriculars that relate to potential career fields.
Grade 11 - KNOW
Refining Career Goals & Expanding Experience
Focus: Specializing in professional areas through more targeted internships and mentorship.
Action Steps:
Secure a structured career immersion placement through Concept’s program. Explore research opportunities, working with professionals on academic projects.
Expand networking by connecting with university professors, alumni, or industry mentors
Develop a LinkedIn profile and begin curating a professional presence. Participate in industry competitions, career workshops, or mentorship programs
Grade 10 - ACT
Gaining Early Experience
Focus: Participating in career-related activities and connecting with professionals.
Action Steps:
Conduct at least one informational interview with a professional in a field of interest.
Apply for the Career Immersion Program, selecting a job-shadowing opportunity
Begin networking with Concept parents, educators, and professionals who may offer career guidance. Develop a career-based project, competition entry, or research initiative.
Grade 12 - EXECUTE
Strengthening Career Readiness & PostSecondary Planning
Focus: Preparing for university programs, professional internships, and long-term career development.
Action Steps:
Finalize a career narrative that will be included in personal statements, application essays, and interviews. Obtain letters of recommendation from employers, mentors, or supervisors.
Develop a résumé and portfolio to use for job and university applications.
Secure a gap year, internship, or summer program before transitioning to university
30| College and Career Counseling Program Guide
the
CAREER IMMERSION PROGRAM
at Escola Concept
The Career Immersion Program is a structured opportunity that allows learners to gain real-world exposure, apply classroom learning in professional environments, and explore potential career paths. Unlike traditional internships, these immersions are short-term, job-shadowing experiences designed to be focused on educational objectives.
TYPES OF CAREER IMMERSION EXPERIENCES
Job Shadowing with a Purpose – Learners observe professionals in action and experience the daily realities of the workplace. (Examples: observing client interactions, attending business meetings, witnessing medical procedures, or touring company departments )
Project-Based Work – Learners contribute to an industry-related project, applying problem-solving and analytical skills. (Examples: designing marketing campaigns, analyzing data sets, or contributing to a new business strategy.)
Research-Based Work – Learners assist with scientific or academic research, including data collection, literature reviews, and collaboration on experiments or studies.
Rotational Experience – Learners rotate across different departments to gain broad exposure within a company. (Example: rotating through HR, Legal, Sales, and Marketing to understand how different areas interconnect.)
HOW TO APPLY
Opportunities Open Twice a Year – Available experiences are posted in May and November.
Application Period – Learners apply for placements by mid-June or midDecember.
Selection Process – Companies and learners coordinate dates, roles, and expectations with parental involvement
SAMPLES OF CAREER EXPERIENCES OFFERED IN THE 2025 CYCLE
Arquitetura – Experience in architectural design and project planning.
(Financial Market) – Exposure to investment strategies and financial analysis
Vet Medicine – Hands-on observation in veterinary medicine.
Video Production – Insight into marketing strategies and video production.
Gastronomy – Behind-the-scenes experience in the food & beverage industry.
Law – Introduction to legal practices and corporate law.
Cinema & TV – Understanding production roles in film & television
Fashion and Textiles – Exploration of branding and product development in the fashion industry.
Build connections with industry professionals and potential mentors. WHY PARTICIPATE?
Gain valuable experience to strengthen college applications.
Develop new skills and explore different professional fields.
E S
R E S O
Escola Concept’s Career Immersion Program –Internship opportunities through school partnerships.
LinkedIn & Professional Networks – Connecting with professionals and mentors.
Naviance Career Exploration Tools – Interest assessments and job market research.
Concept Alumni Network – Engaging with past learners for career advice and mentoring
SECTION 5
UNIVERSITY RESEARCH & POST-SECONDARY PATHWAYS
Exploring Global & Local University Options to Find the Best Fit
WHY THIS MATTERS
Selecting a university is one of the most important decisions a learner will make. With thousands of options worldwide, the process can feel overwhelming. Researching universities early ensures that learners:
Find the right fit based on a cohesive Central Theme, angle/hook, program offerings, campus culture, career goals, and a set of individual criteria. Understand admissions requirements to ensure eligibility. Prepare strong applications tailored to each university’s criteria
Explore financial aid & scholarship options to make university affordable.
Escola Concept prepares learners to apply to both Brazilian and international universities, ensuring they have a structured, strategic approach to decision-making.
KEY CONCEPTS & TAKEAWAYS
college & career readiness
Different University Systems Have Different Requirements:
United States: Holistic applications, including GPA, essays, extracurriculars, and standardized tests (SAT, TOEFL, ACT).
United Kingdom: Academically focused applications via UCAS, with pathways with AP courses and exams and personal statements.
Canada: Balanced approach; grades and AP courses matter, and some schools value extracurriculars and essays. Some Canadian institutions accept ENEM scores from Brazilian applicants.
Europe: Specific requirements vary; many universities prioritize APs, SAT, or specific entrance exams.
Brazil: Admission is primarily through ENEM, Vestibulares, or direct application dynamics for private institutions.
Not All Universities Require Standardized Tests: Some are test-optional or test-flexible, meaning SAT/ACT scores are not required for all applicants.
There’s More Than Just Academics: Learners should consider campus culture, geographic location, extracurricular opportunities, and financial feasibility when building a university list.
Applying to Multiple Countries Requires Strong Planning: Different regions have varying deadlines, required documents, and application platforms.
College List Building is a Process: there are several steps to this process, but colleges should ultimately be divided into:
Dream Schools – Extremely competitive for even the most qualified candidates.
Reach Schools –Highly competitive but still within possibility.
Match Schools –A good chance of admission based on academic profile.
Likely Schools –Strong likelihood of acceptance based on past admissions trends.
grade 9 through grade 12
STEPS TO RESEARCH & BUILD A COLLEGE LIST
Grade 9 - WONDER
Exploring Global & Local Possibilities
Focus: Exposure to different types of universities and pathways.
Action Steps:
Attend college fairs and university presentations at Escola Concept.
Research different higher education systems (Brazil, the US, UK, Canada, Europe, etc )
Explore career fields to understand which degrees align with professional goals.
Begin a running list of interesting universities & programs.
Grade 11 - KNOW
Refining the College List & Understanding Applications
Focus: Selecting best-fit schools and preparing application materials.
Action
Steps:
Further refine a balanced list of Dream, Reach, Match, and Likely schools.
Begin essay drafting and portfolio development (if applicable)
Devote extensive time and energy to building a CENTRAL THEME. Prepare for required standardized tests (SAT/ACT/APs, ENEM, UCAS, etc )
Attend one-on-one meetings with counselors to refine university choices.
Focus: Developing a deeper understanding of admissions criteria and program offerings.
Action
Steps:
Use Naviance and other platforms to research universities based on interests.
Identify the academic requirements (APs, GPA, exams) for target schools. Start considering financial aid & scholarship options in different regions.
Begin engaging with university reps and asking questions about programs
Begin networking with target universities.
Grade 12 - EXECUTE
Submitting Applications & Making Final Choices
Focus: Completing applications.
Action Steps:
Submit applications according to country-specific deadlines (Common App, UCAS, Brazil, etc.).
Complete financial aid forms (CSS Profile, FAFSA, scholarships).
Attend university interviews (if applicable)
Begin reviewing acceptance offers and compare financial aid packages. Track rolling acceptances and prepare for final university decisions the following year
R E S O
U R C E S a v a i l a b l e
Naviance & University Research Tools – Platforms for exploring global universities.
College Fairs & University Visits – Hosted at Escola Concept throughout the year.
Counselor One-on-One Meetings – Personalized guidance for university list-building.
Application Workshops & Essay Reviews –Dedicated support in the application process
SECTION 6
FINANCIAL PLANNING, SCHOLARSHIPS & BUDGETING FOR UNIVERSITY
Making Higher Education Financially Accessible & Sustainable
WHY THIS MATTERS
University education is a significant investment, and early financial planning ensures that learners can confidently pursue their best-fit institutions without unnecessary financial strain. Tuition values vary widely across a wide range of universities; strategic financial planning helps maximize opportunities and make informed decisions
Merit-based scholarships are highly competitive and require exceptional levels of performance in academics, leadership, athletics, arts, or research. Learners who aim for these awards must begin early preparation and demonstrate excellence in their chosen area.
This section helps learners and families understand: Types of scholarships and financial aid available at different institutions
How performance in academics, extracurriculars, and leadership impacts scholarship eligibility.
Strategic ways to lower costs through institutional meritbased aid and external funding opportunities.
KEY CONCEPTS & TAKEAWAYS
college & career readiness
Most Scholarships Are Extremely Competitive: Only learners with top-tier performance in academics, research, leadership, or talent-based fields receive significant merit scholarships.
Need-based aid for International Students is Limited: Since few Escola Concept learners qualify for need-based aid in the U.S., merit scholarships and external funding should be the primary focus.
Some Brazilian Institutions Offer Prestigious Funding for Study Abroad: Top Brazilian organizations provide scholarships and grants for outstanding Brazilian students to attend global universities
Scholarships Differ by Country & Institution: Some universities automatically consider students for merit-based aid, while others require separate applications with essays, interviews, or portfolios.
grade 9 through grade 12
FINANCIAL PLANNING & SCHOLARSHIP TIMELINE
Grade 9 - WONDER
Understanding University Costs & Options
Focus: Early awareness of university costs and merit scholarship opportunities.
Action
Steps:
Research average tuition costs for different countries & institutions. Understand that scholarship funding is highly competitive and performance-based.
Begin tracking extracurricular and academic achievements that could qualify for future scholarships.
Focus: Positioning learners for merit scholarships through academic and extracurricular achievements.
Action Steps:
Finalize a list of potential institutional and external scholarships.
Maintain a high GPA and competitive AP performance for academic-based scholarships
Strengthen portfolios, leadership roles, and research projects for relevant funding opportunities. Apply for early scholarship programs where available
Grade 10 - ACT
Exploring Scholarship Criteria & Institutional Aid
Focus: Identifying merit-based opportunities and setting goals to qualify.
Action
Steps:
Attend financial aid and scholarship workshops at Escola Concept.
Research merit scholarships at target universities (academic, sports, arts, leadership).
Start tracking key scholarship requirements and deadlines.
Explore Brazilian scholarship programs that support study abroad
Grade 12 - EXECUTE
Applying for Scholarships & Finalizing Costs
Focus: Submitting scholarship applications and comparing offers.
Action
Steps:
Submit institutional scholarship applications alongside university applications.
Apply for Brazilian-funded scholarships to study abroad if eligible.
Secure letters of recommendation for scholarship applications.
Compare university scholarship offers & financial packages before making final decisions.
Plan for visa applications, proof of financial support, and first-year expenses.
MERIT-BASED SCHOLARSHIPS
UNITED STATES – INSTITUTIONAL SCHOLARSHIPS
Most U.S. universities offer merit-based institutional scholarships based on academic performance, leadership, or special talents. Some examples:
Boston University Trustee Scholarship – Covers full tuition for a select group of exceptional students.
University of Southern California Presidential Scholarship – Half-tuition award based on academic and leadership excellence.
NYU Global Pathways Scholarship – Partial tuition assistance for top-performing international students.
Duke University Karsh International Scholars Program – Provides full tuition and funding for outstanding international students
BRAZIL – PRESTIGIOUS SCHOLARSHIPS FOR STUDY ABROAD
Certain Brazilian institutions fund top students to pursue higher education internationally.
Fundação Estudar Scholarship – Competitive funding for outstanding Brazilian students accepted to top universities worldwide.
Instituto Ling Fellowship – Financial support for Brazilian students admitted to elite master's programs abroad.
Garcia Family Foundation Scholarship - Limited funding for qualifying Brazilians.
EXTERNAL GLOBAL SCHOLARSHIPS
Some international organizations offer funding for exceptional students:
Schwarzman Scholars (China – Tsinghua University) – Fully funded master’s program for future global leaders.
Eiffel Excellence Scholarship (France) – Covers tuition and living expenses for international students pursuing a master’s or PhD in France.
Chevening Scholarships (UK) – Fully funded master’s degree program for highachieving students.
R E S O U R C E S a v a i l a b l e
Escola Concept Scholarship & Financial Aid Workshops – Helping learners understand funding options
Naviance & Scholarship Databases – Tools to search for international and local scholarships.
University Financial Aid Offices – Direct contact with institutions for personalized financial planning
Brazilian External Funding Programs –Opportunities for Brazilian students to study abroad.
SECTION 7
TRANSITIONING TO UNIVERSITY WHY THIS MATTERS
Preparing for Life Beyond Escola Concept
The transition from high school to university marks a major life milestone, requiring preparation beyond academics. From navigating student visas and housing to adapting to new cultural and academic environments, learners must take proactive steps to ensure a smooth transition.
At Escola Concept, we guide learners through this transition by offering structured pre-departure sessions, alumni mentorship, and personalized support to help them adapt confidently to their new university life.
KEY CONCEPTS & TAKEAWAYS
college & career readiness
University Enrollment & Final Documentation: Learners must complete the required paperwork, secure housing, and understand their institution’s onboarding process.
Visa & Residency Requirements: International students must apply for student visas, and health insurance, and comply with country-specific immigration laws.
Cultural & Academic Adjustment: Moving to a new country or university system requires adaptability, independence, and an understanding of different academic expectations
Financial Planning for Living Abroad: Learners should have a plan for banking, budgeting, and handling unexpected expenses.
Staying Connected to Escola Concept: Maintaining ties with Concept’s network and engaging with alumni can provide ongoing mentorship and support.
grade 9 through grade 12
KEY
TRANSITION STEPS & TIMELINE
(G12 & POST-GRADUATION YEAR)
December–March
Preparing for University Enrollment
Focus: Ensuring all final documentation is completed.
Action Steps:
Track regular and rolling admissions decisions (for universities offering early acceptances).
Review financial aid packages and scholarship conditions.
Accept one university offer before the enrollment deadline
Research orientation programs and summer pre-arrival courses
June–Aug (Pre-Departure)
Travel & Academic Readiness
Focus: Finalizing logistics and preparing for a new academic system.
Action Steps:
Book flights & organize travel logistics.
Attend Escola Concept’s PreDeparture Workshop for guidance on academic & cultural adjustment. Research the university’s academic expectations (grading systems, coursework structure).
Connect with Concept Alumni Mentors to receive advice on settling in
April-June
Enrollment & Visa Preparation
Focus: Completing official university registration and legal requirements.
Action Steps:
Submit final high school transcript & graduation confirmation to university.
Apply for a student visa & residence permit (if studying abroad).
Arrange for housing and health insurance
Set up bank accounts and financial planning for living expenses.
Begin communicating with future classmates, roommates, and university staff
July–August
University Move-In & Orientation
Focus: Settling into new academic and social life
Action Steps:
Attend university orientation & induction sessions.
Register for courses & familiarize yourself with campus resources. Get involved in student organizations, cultural groups, and leadership activities. Maintain a communication channel with Concept counselors for ongoing support.
45 | College and Career Counseling Program Guide
COMMON CHALLENGES &
HOW TO OVERCOME THEM
Cultural Adaptation: International students may experience culture shock, requiring patience and open-mindedness.
Academic Expectations: Some universities expect more independent learning than Brazilian schools time management is key.
Homesickness & Mental Health: Staying connected with friends, engaging in university activities, and seeking counseling services can help.
Financial Management: Unexpected expenses can arise budgeting wisely and planning for contingencies is essential
R E S O U R
C E S a v a i l a b l e
Pre-Departure Workshops at Escola Concept –Sessions to prepare learners for academic and cultural transition
University Orientation Programs – Each university has support services for international students.
Concept Alumni Network & Mentorship – Past learners provide advice and insights on adapting to university life
University Student Support Services – Counseling, academic advising, and career services at universities.
SECTION 8
CONCEPT ALUMNI & LEGACY
Building a Lifelong Connection with Escola Concept
WHY THIS MATTERS
Graduating from Escola Concept is not the end of your journey with us it’s the beginning of a lifelong connection! As part of the Concept Alumni Network, you are now part of a pioneering generation that is shaping the future of what it means to be a Concept graduate.
With each passing year, our alumni community grows stronger, more connected, and more influential. From global networking opportunities to mentorship, career support, and exclusive alumni events, being a part of Concept doesn’t stop at graduation it evolves with you
As one of the first generations of Escola Concept alumni, you have the power to define what our alumni culture will be, to leave a lasting impact on the school, and to pave the way for future generations of learners.
KEY CONCEPTS & TAKEAWAYS
college & career readiness
You Are the Foundation of Our Alumni Network: Your engagement helps build traditions, connections, and opportunities for future Concept graduates.
Alumni Support Each Other: Whether through mentorship, career guidance, or networking, being part of this community is a valuable lifelong resource.
Giving Back Strengthens Our Legacy: Alumni who return as speakers, mentors, or internship hosts create opportunities for the next generation of learners
A Global Network Starts Here: Concept graduates will be found in universities, industries, and cities around the world staying connected opens doors.
Alumni Are Ambassadors: Wherever you go, your success tells the story of Escola Concept and reinforces our reputation as a leading school for innovation and global citizenship.
exciting ways to
STAY ENGAGED AS A CONCEPT ALUMNI
MENTORSHIP
& CAREER SUPPORT
Be a Mentor – Guide incoming seniors as they navigate university applications
Offer Internships & Career Immersions – Many of our learners seek realworld experiences could you help?
Join Career Panels & Alumni Talks – Share your professional journey with Concept learners.
EVENTS
& NETWORKING
Annual Alumni Reunions – Exclusive get-togethers to celebrate and reconnect.
Pre-Departure Workshops – Help new grads prepare for their first year at university.
Regional Meetups – Whether in São Paulo, Salvador, Ribeirão, or abroad, we are building alumni communities everywhere
exciting ways to
STAY ENGAGED AS A CONCEPT ALUMNI
ACADEMIC & EXTRACURRICULAR ENGAGEMENT
Return as a Guest Speaker – Inspire the next generation of Concept learners. Lead Workshops on University Life & Career Development – Share insights on what you’ve learned post-graduation. Participate in Concept Events – Our community values lifelong learning alumni are always welcome!
LEGACY & IMPACT
Support the Next Generation – Whether through mentorship, volunteering, or simply staying engaged, your involvement helps define what it means to be a Concept graduate.
Shape the Future of the Concept Alumni Network – As one of the first graduating classes, you have the power to create traditions that will last for generations
The Future of Concept Alumni:BIG
BE PART OF SOMETHING
Create a Concept Alumni online platform to connect graduates worldwide. THIS IS JUST THE BEGINNING. OUR ALUMNI ENGAGEMENT TEAM IS BUILDING INITIATIVES THAT WILL:
Develop a structured mentorship program pairing alumni with high school seniors.
Establish career networking & job placement opportunities for alumni.
Expand Concept alumni presence in university clubs & professional circles worldwide.
Alumni Mentorship Program – Opportunities to guide and support future generations.
Escola Concept Career & Internship Opportunities – Be part of growing Concept’s professional network.
Concept Events & Gatherings – Invitations to reunions, panels, and networking events
Grade-Specific Milestones, Timelines and Journey
grade 10
ACT
GUIDING PREMISE
In 10th grade, the spirit of wonder remains, but the focus shifts to action. Learners start turning reflections into tangible steps, such as internships, college visits, and voluntary work, exploring career paths and understanding how their unique qualities align with different opportunities.
MILESTONES TO ACHIEVE BY THE END OF YEAR
CAREER EXPLORATION AND REAL-WORLD ENGAGEMENT
Explore Careers: Identify and document at least three career fields of interest, deepening their research from Grade 9.
Real-World Experience: Complete at least one hands-on experience such as an internship, job shadowing, volunteer project, or summer program
Networking: Conduct at least one informational interview with a professional in a field of interest.
ACADEMIC AND EXTRACURRICULAR GROWTH
Elective and Honors Pathway Awareness: Understand the Honors/Specialization pathways and refine academic roadmaps to align with individual goals
Extracurricular Involvement: Deepen engagement in at least one extracurricular activity with a focus on leadership, measurable achievements, or community impact.
Résumé Enhancement: Update and refine résumés to reflect new activities and accomplishments.
PERSONAL BRANDING AND GOAL SETTING
Define SMART Goals: Establish clear, actionable goals related to academics, extracurriculars, and personal growth
Values in ACTION: Reflect on personal values and document how they are driving decisions and activities
Portfolio Expansion: Add significant reflections, résumés, and project evidence to digital portfolios.
COLLEGE READINESS AND PLANNING
Begin College Exploration: Research at least five colleges/universities that align with personal and academic aspirations.
Standardized Test Preparation: Gain awareness of standardized tests (PSAT/SAT/AP) and prepare for initial testing.
Academic Rigour and Planning: Ensure elective choices, AP courses, and GPA align with post-secondary aspirations.
TIME MANAGEMENT AND STRATEGIC PLANNING
Time Management: Build advanced time management and planning skills to balance academics and extracurriculars effectively
Action Plan Development: Develop a 6-month personal action plan to guide academic and career-related activities.
OUTCOME
By the end of Grade 10, learners will:
Have explored and documented potential careers, aligned with real-world experiences.
Be actively refining their academic and extracurricular strategies to match long-term goals.
Have initiated meaningful college exploration and begun preparing for standardized tests.
Demonstrate personal growth by connecting values to actions and building a more robust learner portfolio.
Grade 10 Learner Checklist
GUIDING PREMISE
In 10th grade, learners turn reflections into tangible steps, taking decisive action to explore careers, deepen extracurricular involvement, and align their efforts with long-term goals.
FIRST TRIMESTER
Focus: Passion-Driven Exploration and Academic Engagement
Attend the Grade 10 Orientation: Understand the year’s focus on action and set expectations for impactful engagement. Dive deeper into career exploration, identifying at least three fields of interest that align with your strengths and values. Document your findings in your learner portfolio
Identify one passion area to drive your primary extracurricular project or activity: Reflect on personal interests and strengths. Choose one or more activities to expand, scale up, or dive deeper into based on this passion
Collaborate with your counselor to update your academic roadmap: Refine course selections for Grade 11 to align with your passion area and long-term goals. Confirm your plan for electives and AP courses. Begin targeted preparation for the PSAT: Use available study resources and commit to regular practice. Set a PSAT score goal for the October test.
Grade 10 Learner Checklist
SECOND TRIMESTER
Focus: Real-world engagement and College Awareness
Attend at least two career-related events hosted by Concept (e.g., career panels, workshops, guest speakers). Document insights in your portfolio.
Take tangible steps in your primary passion area:
Develop a project plan or outline measurable outcomes for your chosen activity
Begin executing this plan and document progress in your portfolio.
Participate in at least one hands-on experience, such as an internship, volunteer program, or job shadowing opportunity.
Attend Concept-hosted college fairs and use them to:
Begin building a preliminary college list with at least 10 institutions.
Document impressions, questions, and potential fits in your portfolio.
Refine your résumé to reflect new experiences and achievements, with a focus on leadership and measurable impact.
Grade 10 Learner Checklist
THIRD TRIMESTER
Focus: Reflection, Branding, and Action Planning
Complete a mid-year review of your academic progress with your counselor:
Ensure you’re on track with GPA goals and Honors/Specialization course plans.
Expand your digital learner portfolio, including: Reflections on your passion-driven project or activities.
Updated résumés and SMART goals.
Finalize your college list, expanding it to include at least 15 institutions (Reach, Match, Safety).
Commit to targeted PSAT preparation for the October test: Complete at least two full practice tests.
Review test-taking strategies and key content areas.
Deepen involvement in your extracurricular passion area by achieving at least one significant milestone or outcome (e.g., event, competition, publication, measurable impact)
Submit a year-end reflection, summarizing:
Academic progress.
Career exploration insights.
Passion-driven achievements.
KEY TOOLS AND RESOURCES
Naviance: Career exploration tools, college research, and résumébuilding templates
Digital Portfolio Template: Provided by the counseling team for tracking progress.
PSAT Study Resources: ConceptU, guides, mocks, online platforms, and practice tests.
Grade 10 Learner Checklist
ONGOING TASKS THROUGHOUT GRADE 10
Regularly update your learner portfolio with reflections, project updates, and achievements
Actively attend Concept-hosted events, including career panels, guest speaker sessions, and college fairs.
Meet consistently with your counselor to refine goals and plans at least once every other month.
Practice consistently for the PSAT, aiming for improvement and targeted readiness.
Grade 10 Journey ACT
Guiding Premise: In Grade 10, learners turn reflections into tangible steps, taking decisive action to explore careers, deepen extracurricular involvement, and align their efforts with long-term goals.
Structure: Weekly sessions (40–50 minutes) designed to guide learners toward achieving the ACT milestones through actionable and interactive activities.
FIRST TRIMESTER: PASSION-DRIVEN EXPLORATION AND ACADEMIC ENGAGEMENT (FEBRUARY – APRIL)
Session 1: Introduction to ACT – Taking Action
Objective: Set the stage for the ACT year by emphasizing the importance of tangible steps in achieving goals
Suggested Activity: Guided discussion: “What does taking action mean to you?” Introduce the year’s objectives and learner checklist.
Outcome: Learners understand the year’s focus and how to actively engage in their personal and academic growth
Session 2: Identifying and Refining Passions
Objective: Help learners identify a passion area to drive their main project/activity.
Suggested Activity: Values-based brainstorming (via Project Wayfinder); learners write a “Passion Pitch” outlining their interests and potential project ideas.
Outcome: Learners identify their passion and define how it can be developed through academic and extracurricular activities.
Session 3: Career Exploration – Diving Deeper
Objective: Guide learners to explore and document at least three career fields of interest.
Suggested Activity: Group research session using Naviance or other tools to analyze key skills, pathways, and trends for chosen careers.
Outcome: Learners document three potential careers in their learner portfolio with actionable next steps.
Grade 10 Journey ACT
Session
4:
Connecting Passions to Academic Choices
Objective: Highlight the connection between passion areas, elective courses, and Honors/Specialization pathways.
Suggested Activity: Workshop: Learners map their chosen passions to Concept’s course offerings and future opportunities.
Outcome: Updated academic roadmaps reflect tailored electives and AP courses
Session
5:
Academic Rigor and GPA Planning
Objective: Reinforce the importance of academic rigor and GPA starting in Grade 10.
Suggested Activity: Analyze case studies of GPA trajectories; have a group discussion on the impact of grades on college applications.
Outcome: Learners set GPA goals and strategies for achieving them.
Session
6:
Passion Project Integration
Objective: Begin developing action plans for passion-driven projects or extracurriculars.
Suggested Activity: Learners use a project planning template to define goals, resources, and measurable outcomes.
Outcome: Passion project plans or status are saved to learner portfolios
SECOND TRIMESTER: REAL-WORLD ENGAGEMENT AND COLLEGE AWARENESS (MAY – JULY)
Session 7:
Résumé Building – Scaling Up
Objective: Help learners refine their résumés to reflect their growing achievements.
Suggested Activity: Workshop on résumé formatting and showcasing measurable outcomes.
Outcome: Updated résumés highlighting leadership, impact, and involvement. LinkedIn Profiles
Grade 10 Journey ACT
Session 8: Informational Interviews
Objective: Teach learners how to network and conduct informational interviews with professionals.
Suggested Activity: Role-playing: learners practice interview techniques and draft questions.
Outcome: Learners schedule and conduct at least one informational interview.
Session 9: Leveraging Concept’s Career and College Events
Objective: Prepare learners to make the most of Concept’s college fairs and career panels
Suggested Activity: Pre-event workshop on how to approach representatives, ask meaningful questions, and document takeaways.
Outcome: Learners document insights from at least two events in their portfolios
Session 10: PSAT Preparation – Strategies for Success
Objective: Equip learners with targeted PSAT strategies to improve scores.
Suggested Activity: Practice test session with a focus on common question types and time management.
Outcome: Learners identify strengths and areas for improvement, setting PSAT score goals.
Session 11: Scaling Passion Projects
Objective: Guide learners to expand their projects or extracurriculars
Suggested Activity: Brainstorm ways to scale impact, such as organizing events or participating in competitions.
Outcome: Learners take tangible steps to elevate their passion projects.
Grade 10 Journey ACT
Session 12: Mid-Year Check-In
Objective: Review progress on academic, extracurricular, and personal goals
Suggested Activity: One-on-one counselor meetings to refine academic roadmaps and passion project plans.
Outcome: Updated roadmaps and projects reflect new insights.
THIRD TRIMESTER: REFLECTION, BRANDING, AND FUTURE PLANNING (AUGUST – DECEMBER)
Session 13: College List Building
Objective: Guide learners to build a preliminary college list aligned with their goals.
Suggested Activity: Group research session using Naviance and other resources to explore institutions
Outcome: Learners develop a college list with at least 10 institutions.
Session 14: Passion Project Milestone Review
Objective: Reflect on the progress and outcomes of passion projects.
Suggested Activity: Peer presentations on passion projects, highlighting achievements and next steps.
Outcome: Passion project documentation is updated in portfolios.
Session 15: Advanced Time Management
Objective: Build advanced planning skills to manage increasing academic and extracurricular demands.
Suggested Activity: Workshop on prioritization tools like the Eisenhower Matrix and time-blocking
Objective: Analyze PSAT results and introduce SAT planning for Grade 11.
Suggested Activity: Group session reviewing score reports and identifying SAT preparation resources.
Outcome: Learners set early SAT preparation goals.
Session 17: Reflection and Year-End Wrap-Up
Objective: Summarize progress, celebrate achievements, and set goals for Grade 11.
Suggested Activity: Guided journaling and group sharing of takeaways from the year
Outcome: Learners submit updated portfolios and year-end reflections.
OUTCOMES OF THE GRADE 10 CURRICULUM:
By the end of Grade 10, learners will:
Have taken significant action toward exploring and documenting career paths. 1.
Be deeply engaged in at least one passion project with measurable outcomes. 2.
Have a strong understanding of college options and standardized testing. 3
Demonstrate advanced planning, networking, and résumébuilding skills. 4.
Be equipped to transition into Grade 11 with clear goals and momentum 5.
A QUICK GUIDE TO NAVIGATING UNIVERSITY APPLICATIONS
Each section below is designed as a one-page summary to ensure clear, concise, and actionable guidance for learners. Counselors will provide more in-depth support during individual advising sessions
1.
STANDARDIZED TESTING STRATEGY
When, Why & How to Prepare for Each Test
SAT (FOR
U.S
& SOME GLOBAL AND BRAZILIAN UNIVERSITIES)
When to Take It:
1st Attempt: Grade 11 (Trimester 3 – recommended)
2nd & 3rd Attempts: Grade 12 (Trimester 1 & 2)
Why It Matters:
Required by many US universities (some test-optional). Used for merit scholarships in the US.
Some global (Canada, Netherlands, Japan, etc.) and Brazilian universities accept SAT scores
How to Prepare:
Take PSAT in Grades 9 & 10 for practice.
Use Khan Academy’s free SAT prep linked to PSAT scores.
Enroll in SAT test-prep programs if necessary Plan test dates around AP exams & academic workload.
2. AP EXAMS (FOR US, SOME BRAZILIAN AND GLOBAL UNIVERSITIES & COLLEGE CREDIT)
When to Take It:
Exams happen in Grades 10-12, based on course selection
Exams are in May each year (results in July).
Why It Matters:
Demonstrates academic rigor, depth of study, and angle. UK, Canada, and European universities require or value AP exams
Most US universities offer college credit for high AP scores.
Required to obtain the AP Capstone Diploma and APID
How to Prepare:
Follow AP course curriculum & practice with past exams
Utilize AP Classroom & College Board materials.
3. ENEM & VESTIBULARES (FOR BRAZILIAN UNIVERSITIES)
When to Take It:
ENEM Registration: Opens April–May.
ENEM Exam: Typically in October–November.
Vestibulares: Private universities have rolling & fixed dates, starting in July (trial tests) and continuing through December
Why It Matters:
Required for public universities in Brazil (SiSU system).
Used for ProUni & scholarships in private universities.
Some international universities (e g , France, Italy, Portugal, Canada) accept ENEM.
Counselors and Coaches will advise learners on test selection based on university goals.
UNDERSTANDING UNIVERSITY APPLICATION SYSTEMS
How Applications Work Per Region
UNITED STATES
The most Holistic Admissions
Universities assess grades, test scores, essays, extracurriculars, recommendations, and other criteria.
Most applications go through the Common App or Coalition App
UNITED KINGDOM
Academic-Focused (UCAS)
Applications require AP scores, a Personal Statement, and 1 teacher recommendation.
UK universities typically do not require extracurriculars or SAT scores.
Foundation year options for those not meeting full requirements
CANADA
Balanced Approach
Admissions are based mainly on grades (APs can be advantageous) but some universities require personal statements & extracurriculars. ENEM is an important factor
Applications go through OUAC (Ontario), ApplyAlberta, EducationPlannerBC, and individual university portals.
EUROPE
Varies substantially by Country
Netherlands: Uses Studielink (some programs have entrance exams).
Spain: Requires UNEDAssis credentialing.
Germany: Requires a specific number of APs & direct application to universities.
Foundation options might be available when necessary.
BRAZIL
Exam-Based, Holistic process, or Direct Admission
Federal and many state and private universities use ENEM for admission
Private universities may offer direct admission, case studies, group dynamics, Vestibular, or a combination of processes.
Learners should finalize target regions by Grade 11 to align with application timelines.
QUICK INTRO TO KEY APPLICATION PORTALS
How & Where to Apply
Common App (US & Some International Universities)
Opens August 1 each year.
Allows learners to apply to multiple universities with one application.
Coalition App (Alternative to Common App)
Used by fewer schools but offers early document storage
UCAS (UK Universities)
One personal statement, one recommendation, and 5 choices. Deadline: October (Oxbridge & Medicine), January (most other programs).
Studielink (Netherlands Universities)
Used for Dutch universities some have limited spots (Numerus Fixus)
OUAC (Ontario, Canada)
Centralized application for Ontario universities.
UNEDAssis (Spain Credentialing)
Required for Spanish public universities.
Counselors will guide learners in registering for each platform and meeting deadlines.
BUILDING A COLLEGE LIST & ADMISSIONS STRATEGY
How to Categorize Schools into Dream, Reach, Match, and Likely, always in relation to each learner's individual profile.
Dream Schools
Extremely competitive for even the top applicants.
Reach Schools
Highly competitive but possible with outstanding academics/extracurriculars
Match Schools
Schools where the learner has a strong chance of acceptance.
Likely Schools
Schools where the learner is highly likely to be accepted.
Learners should finalize a balanced list (10-20 universities) by Grades 11-12.
PERSONAL STATEMENT & COLLEGE ESSAYS
Key Differences & Types of Essays
US Universities (Common App & Supplemental Essays)
Personal Narrative Focus: What makes the learner unique?
Additional "Why this school?" and "Why this major?" essays.
UK (UCAS Personal Statement)
Academic-focused: Why is the learner interested in this field?
No mention of extracurriculars unless directly related to the subject.
Canada & Europe
Some require personal statements or motivation letters.
Learners begin essay drafting in Grade 11 with counselor support.
Complete a brag sheet to provide teachers with key insights
Select teachers strategically and early based on academic performance & subject relevance.
Learners will receive training on how to request recommendations professionally.
UNIVERSITY INTERVIEWS & ADMISSIONS DECISIONS
Preparing for Interviews & Handling Admissions Results
Who Requires Interviews?
UK (Oxford, Cambridge, Medicine)
Some US universities (Ivy League, MIT, Georgetown).
How to Prepare?
Practice common interview questions.
Showcase academic and extracurricular depth.
Handling Admissions Decisions:
Accepted? Review offers and financial aid before committing.
Deferred or Waitlisted? Submit a Letter of Continued Interest (LOCI).
Rejected? Consider gap year or alternative universities.
Counselors will provide guidance for all admissions scenarios.
UNDERSTANDING TRANSCRIPTS
GPA, & SCHOOL REPORTS
How Your Academic Record is Evaluated in University Applications
What is a Transcript?
A transcript (Histórico Escolar) is an official record of your academic journey, listing courses taken, final grades, GPA, and credits earned
Escola Concept provides official transcripts to universities via counselors.
Some universities require translations or credential evaluations (Brazilian transcripts may need validation for international applications)
What is GPA? (Grade Point Average ou Média Escolar Cumulativa)
Escola Concept calculates GPA on a 100-point scale for international applications
Unweighted GPA: Averages all core subjects and APs equally. Colleges look at cumulative GPA trends (steady improvement matters).
How GPA Works at Concept:
Formative assessments (65%) and summative assessments (35%) make up final grades.
For universities, AP and core courses impact GPA differently (rigorous courses add extra value).
Universities in the US will often do their OWN internal
Calculation of your GPA
When & How to Request Transcripts:
End of Grade 11: Learners receive an unofficial transcript for review.
Grade 12 Trimester 3: PARTIAL transcripts sent to early decision schools.
Grade 12 End of the school year: Completed transcripts are sent to Regular Decision schools.
Final Transcript (Post-Graduation): For National Applications, graduated Learners MUST request their final Transcripts directly from the Academic Secretary (Registrar). For International Applications, the college counselors will send the official final transcript to universities. 76 | College and Career Counseling Program Guide
Counselors will provide learners with in-depth instructions on their GPA and transcript status during individual advising sessions
KEY DIFFERENCES BETWEEN ESCOLA CONCEPT’S COLLEGE COUNSELORS & PRIVATE CONSULTANTS
As learners navigate the college application process, some families may seek additional support from external advisors or private consultants. While this is a personal decision, it is essential to clarify the distinct roles and limitations of each:
ASPECT
SCHOOL-BASED COLLEGE COUNSELORS
PRIVATE CONSULTANTS & AGENTS
Official Representation
Academic Records & Documents
Letter of Recommendation (LOR) Handling
Represents the school officially in college applications.
Sole authority to send transcripts, grade reports, school profiles, and letters of recommendation.
Writes, reviews, and submits LORs confidentially.
Cannot represent the school or speak on its behalf.
Cannot access, edit, or submit school documents
Cannot see, review, or influence LORs.
ASPECT
Confidentiality of SchoolBased Documents
SCHOOL-BASED COLLEGE COUNSELORS
PRIVATE CONSULTANTS & AGENTS
Strictly observed, especially in the USA, where LORs and transcripts are confidential by default.
Consultants may have different policies, and confidentiality expectations vary by country (e.g., EU regulations differ).
College & University Communication
Application Support
Liaison between Escola Concept and university admissions offices
Provides tailored guidance based on school curriculum, activities & policies, including essay and application material reviews
Has no direct authority to speak on behalf of the school.
Can assist with personal strategy, essay review & organization.
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ASPECT
PostApplication
Advocacy
SCHOOL-BASED COLLEGE COUNSELORS
PRIVATE CONSULTANTS & AGENTS
Counselors have direct access to admissions officers and can clarify any concerns to help move an application forward Consultants do not have this authority or institutional credibility.
Transparency & Ethical Standards
Strategic Application Support
Follows international ethical guidelines (NACAC, CIS, IACAC, etc.)
Ensures applications reflect the learner’s authentic experiences at Escola Concept.
Some consultants may have biased relationships with specific universities.
Can provide additional application planning & essay coaching. 80 | College and Career Counseling Program Guide
ASPECT
Financial Interests
SCHOOL-BASED COLLEGE COUNSELORS
PRIVATE CONSULTANTS & AGENTS
School-based counselors have no financial partnerships with universities.
Agents and companies often work on commission from universities, meaning they may be compensated both by the family and the institution where the learner enrolls.
Cost
Included in school tuition & services.
Paid, often highcost, service
| College and Career Counseling Program Guide
OFFICIAL DOCUMENTS & COMMUNICATION
The College & Career Counseling Team at Escola Concept is the ONLY office authorized to:
Send official transcripts, predicted grades, school profiles, and GPA verifications directly to universities.
Write and submit Letters of Recommendation (LORs) from Concept educators and counselors confidentially.
Communicate with university admissions teams on behalf of learners to confirm their school-based context and credentials
Provide contextual insights about our curriculum, grading system, and learner performance to admissions officers.
Advocate for learners after applications are submitted, clarifying any concerns admissions teams may have and vouching for the student during the review process.
External consultants are NOT permitted to access, modify, or influence any of these official school procedures. The integrity and accuracy of academic records, recommendations, and school-submitted materials are fundamental to the success of each application.
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WORKING WITH EXTERNAL CONSULTANTS: WHAT FAMILIES NEED TO KNOW
At Escola Concept, we respect each family's decision regarding external college advising. However, transparency and collaboration are crucial to ensuring the best outcomes. If a learner chooses to work with a private consultant, we strongly encourage open communication between all parties to avoid confusion, missed deadlines, or conflicting strategies.
What Private Consultants CAN Do:
Assist learners in refining their college list, though this is also a core service provided by the school-based counselor.
Help families plan financially by explaining tuition costs, scholarship opportunities, and budgeting for applications.
Provide extra hours of personalized coaching and mentoring beyond the scope of school counseling sessions.
Offer more detailed extracurricular planning for families who want deeper engagement in activity development.
Assist in filling out application forms and coordinating time management strategies for deadlines.
Provide structured planning for students who require additional attention beyond what the school-based team can offer
What Private Consultants CANNOT Do:
Access or modify school-based documents (transcripts, recommendations, etc.)
Influence how school-based counselors write letters of recommendation Serve as an official liaison between the learner and the university.
Guarantee admission to any institution.
Operate as independent, unbiased advisors if they receive commissions from partner universities.
Escola Concept does not encourage the use of private consultants unless absolutely necessary When working with external professionals, we recommend those affiliated with well-established ethical organizations such as IECA (Independent Educational Consultants Association) to ensure best practices and ethical standards.
WHY TRANSPARENCY MATTERS FOR THE BEST OUTCOMES
The college application process works best when there is full transparency between the learner, their family, the Escola Concept College Counseling team, and (if applicable) any external advisors.
When learners try to “piece together” different sources of advice without coordination, it can lead to:
Conflicting strategies that harm the strength of applications.
Missed deadlines due to unclear division of responsibilities.
Issues with document submission if external advisors interfere with school processes.
How to Ensure a Smooth Process
Trust the College & Career Counseling Team We have a holistic view of each learner’s academic journey, extracurricular impact, and growth over time.
Use private consultants for supplemental guidance only. They can help organize ideas and applications but should never replace school-based counseling support
Be transparent about who is assisting with applications. This ensures that all parties align for the best possible outcomes.
WHY TRANSPARENCY MATTERS FOR THE BEST OUTCOMES
The college application process works best when there is full transparency between the learner, their family, the Escola Concept College Counseling team, and (if applicable) any external advisors.
Escola Concept does not encourage the use of private consultants unless absolutely necessary When working with external professionals, we recommend those affiliated with well-established ethical organizations such as IECA (Independent Educational Consultants Association) to ensure best practices and ethical standards.
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FINAL THOUGHT: THE ROLE OF THE SCHOOL IN UNIVERSITY APPLICATIONS
While private consultants can provide useful services in specific situations, they do not replace the official role of Escola Concept’s College Counseling team. Universities expect schools to maintain full control over all school-based documents, ensuring authenticity, accuracy, and integrity in every application.
Ultimately, hiring a private mentor, coach, or consultant especially one who follows ethical and accredited guidelines can be a helpful tool depending on each learner’s unique context, goals, and needs. Regardless of a family’s choice, our College and Career Counseling team is here to ensure this process is smooth, transparent, and successful for every learner
Questions? Always reach out to Escola Concept’s College & Career Counseling Team first we are here to guide learners through this exciting journey with clarity, ethics, and expertise.
ESSENTIAL TEMPLATES FOR LEARNERS
Guiding Learners Through the College and Career Journey with Structured Tools
WHY THESE TEMPLATES MATTER
Throughout high school, learners will engage in multiple phases of academic planning, extracurricular growth, career exploration, and university application processes. These templates serve as structured tools to:
Help learners document key milestones, activities, and aspirations.
Provide clarity on college preparation, ensuring nothing is overlooked.
Support counselors in guiding students through strategic planning.
Each of these templates is introduced and developed in specific grade levels and will be provided by Concept College Counselors during counseling sessions.
OVERVIEW OF ESSENTIAL LEARNER TEMPLATES
How Learners Will Access These Templates
All templates will be introduced during counseling sessions and distributed digitally.
Learners must keep updated versions throughout high school.
Counselors will provide feedback and guidance on optimizing content.
1.
Extracurricular Activities List (Grades 9-12)
Purpose: Helps learners track and structure their extracurricular involvement, leadership roles, and achievements throughout high school
Why It’s Important: Universities consider extracurricular depth, commitment, and leadership as key factors in admissions.
How Learners Use It:
Document activities, positions, and accomplishments yearly.
Ensure accurate and strong descriptions using action words and measurable impact.
Maintain updated records for future résumés and college applications
Counselors will assist learners in refining their activity descriptions for optimal impact.
2. Academic Roadmap (Grades 9-12)
Purpose: A planning tool that helps learners visualize their four-year academic trajectory, including AP courses, specialization paths, and GPA goals
Why It’s Important: Ensures that learners make strategic course selections aligned with their goals and post-secondary plans.
How Learners Use It:
Plan core courses, AP subjects, and elective pathways.
Set and track GPA goals and academic progress
Align academic choices with college and career aspirations.
Counselors will review and update this roadmap annually with each learner
OVERVIEW OF ESSENTIAL LEARNER TEMPLATES
3. Résumé Template (Grades 10-12)
Purpose: Provides a structured format for learners to create a polished, professional résumé for university applications, internships, and career opportunities.
Why It’s Important: Many universities, scholarship programs, and internships require résumés as part of their selection criteria
How Learners Use It:
Organize academic achievements, leadership roles, and extracurriculars.
Highlight skills, awards, and special projects.
Prepare for job interviews, college applications, and networking opportunities
Counselors will provide résumé workshops and feedback on drafts.
4. College List Builder (Grades 10-12)
Purpose: Helps learners create, research, and refine their personalized college list based on academic fit, financial considerations, and career goals
Why It’s Important: Ensures learners apply to a balanced mix of reach, match, and likely schools.
How Learners Use It:
Research admission statistics, program strengths, and campus culture.
Organize universities into Dream, Reach, Match, and Likely categories
Track application deadlines, essay requirements, and decision notifications
Counselors will support learners in refining their lists and aligning choices with their profiles.
OVERVIEW OF ESSENTIAL LEARNER TEMPLATES
5. Passion Project Tracker (Grades 10-12)
Purpose: Encourages learners to conceptualize, document, and expand personal passion projects that align with their central theme Why It’s Important: Universities highly value students who create impact through independent initiatives. How Learners Use It:
Outline and document passion-driven extracurricular projects. Track growth, expansion, and measurable outcomes Strengthen college applications by showcasing initiative and leadership.
Counselors will introduce this tool during Grade 10 and refine it in Grades 11-12.
you remember that shape your life.
ESCOLA CONCEPT’S COLLEGE AND CAREER COUNSELING PROGRAM GUIDE
