By Steve Peterson
D
igitalization is an inevitable change in any business. Commercial real estate has for long been lagging behind but the impact of the COVID-19 has forced Commercial real estate professionals to adapt to the digital transformation. This has enabled property owners adapt to the new real estate environment and embrace technology elements for optimization of daily operations. Customer service is the core determiner for any commercial real estate company and it therefore should remain a priority.
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IT BUILDS TRUST AND LOYALTY Actions speak louder than words. It is more of what you make customers feel than what you say to them that matters. Earning customer’s trust is the most essential gain in commercial real estate. An investor needs to build a strong relationship with their customers, in that, customers get to the company well, know and like their services and believe that their property ownership issues are catered for. As put across by Brent Leary, the co-founder of CRM solutions, “If you don’t have any kind of relationship with a customer, they’re simply not going to be a customer”. Customer trust brings the company the pros of increased investor opportunities, referrals and recommendations for services. IT BUILDS A POSITIVE REPUTATION Generally, the way customers are interacted with and communicated to influences the perception people have for the company. If the customers are treated right customers sends praises for your services and on the contrary customers may give negative news to others if not served well. Commercial investors should therefore ensure that their customer service team, serve l
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Commercial Real Estate in The Digital Age. Is Customer Service as Important?
Why customer service matters
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