Commercial Real Estate in the Digital Age: Is Customer service as important, by Steve Peterson.

By Steve Peterson

Commercial Real Estate in The Digital Age. Is Customer Service as Important?

Digitalization is an inevitable change in any business. Commercial real estate has for long been lagging behind but the impact of the COVID-19 has forced Commercial real estate professionals to adapt to the digital transformation. This has enabled property owners adapt to the new real estate environment and embrace technology elements for optimization of daily operations. Customer service is the core determiner for any commercial real estate company and it therefore should remain a priority.

Why customer service matters

IT BUILDS TRUST AND LOYALTY

Actions speak louder than words. It is more of what you make customers feel than what you say to them that matters. Earning customer’s trust is the most essential gain in commercial real estate. An investor needs to build a strong relationship with their customers, in that, customers get to the company well, know and like their services and believe that their property ownership issues are catered for. As put across by Brent Leary, the co-founder of CRM solutions, “If you don’t have any kind of relationship with a customer, they’re simply not going to be a customer”. Customer trust brings the company the pros of increased investor opportunities, referrals and recommendations for services.

IT BUILDS A POSITIVE REPUTATION

Generally, the way customers are interacted with and communicated to influences the perception people have for the company. If the customers are treated right customers sends praises for your services and on the contrary customers may give negative news to others if not served well. Commercial investors should therefore ensure that their customer service team, serve

GIVES A COMPANY OUTSTANDING ADVANTAGE AGAINST COMPETITORS

Commercial real estate is a competitive world. The only differentiating factor customers are looking for is the level of customer service offered. Do you want to be the favorite amongst all the other commercial realtors? It’s simple! Offer your customers quality customer service and become the benchmarking commercial realtor. Any commercial real estate customer is in search of Commercial Property investors should have a customer service mission statement that will serve as foundation of good customer service programs. Additionally, the investors should make sure that their customer service team well equipped with professionalism and skills to deal and cater for every customer’s need in the best way possible. By applying some of the tips on how to improve customer service an investor is assured of achieving the objective of serving the clients right and keep them coming back. Get in touch with The Power Is Now Media Inc. VIP agent in Oakland, Steve Peterson for the best commercial real estate advice.

ABOUT STEVE PETERSON

Steve Peterson CCIM, is the Broker/Owner of Infinity Investments which is a commercial real estate brokerage and investment firm based in Oakland, California. His focus and expertise is in apartment buildings, but he has experience in office and retail property as well, working as both a broker and principal. Steve has been in the commercial real estate business for 15 years both as an investor and a broker/agent. Steve has earned the CCIM (Certified Commercial Investment Member) designation which is the highest designation in the commercial real estate field, and served as the President of the NorCal CCIM Chapter in 2018. Steve also became President of the Associated Real Property Brokers (ARPB) from 2015 to 2016, the Oakland REALTIST Chapter of NAREB (National Association of Real Estate Brokers) the oldest Minority Trade Association of any kind in the United States. Finally, he was also the President of the California Association of Real Estate Brokers (CAREB) in 2017 & 2018.

ABOUT THE POWER IS NOW MEDIA INC.

The Power Is Now Media Inc. is an advocate for the empowerment of the minority communities all around the United States. We engage in a various thought of leaders to make sure that you are equipped with knowledge about our economy. We have partnered with First Bank to provide you with products and services that will help you prepare better for the future. We are also advocating for first-time home buyers. The Power Is Now Media Inc. can help you make your home ownership dream a reality. Go to www.neverrentagain.com and get started today.

Eric Lawrence Frazier MBA DRE, Vice President and Mortgage Advisor of First Bank, NMLS 461807. President and CEO of The Power Is Now Media Inc. www.thepowerisnow.com

References

https://www.fortunebuilders.com/the-importance-of-customer-service-in-real-estate/ https://www.fortunebuilders.com/5-reasons-why-real-estate-customer-service-matters-for-investors/ https://commercial-realestate-training.com/ways-to-really-improve-customer-service-and-results-in-a-commercial-real-estate-team/