Calverro Style Guide

Page 9

LOGO The Calverro logo is a key element of our brand expression. It is comprised

Brand elements

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9

Logo

of our symbol and our wordmark. The symbol and the wordmark may also appear separately. A valuable business asset The Calverro logo is an asset that, with proper use, will hold a significant amount of value for our company. It must be used correctly at all times to avoid diluting the power and integrity of this valuable property. Do not alter the logo artwork in

Symbol

any way. Do not combine the logo with other imagery or messaging. Always respect the logo clear space. Colors There are two versions of our marks: black and white. Only these colors should be used.

Wordmark

Please note: Our marks appear in other colors but this usage is reserved for the consumer-facing branding of our products. December 2019


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