Color

Brand elements | 12

Color use rules The Calverro design aesthetic should be clean and sophisticated yet fun. Brand colors have been carefully chosen to complement each other in many combinations. To keep the design uncluttered and on-brand, follow these color use rules. The primary colors may be used alone or in tandem with each other. When introducing accent colors into a design, no more than one accent color may be used alongside the primary color(s). The neutral shades should be used sparingly and not in an overwhelming fashion. Any of the neutrals may be used together with the primary and/or accent colors.

Primary

Midnight RGB 40 48 85 (#283055) CMYK 53 44 0 67

Accents

Citrus RGB 246 149 69 (#f69545) CMYK 0 39 72 4

Neutrals

Cloud RGB 211 207 192 (#d3cfc0) CMYK 0 2 9 17 Seafoam RGB 107 150 152 (#6b9698) CMYK 30 1 0 40 Vintage Gray RGB 203 200 200 (#cbc8c8) CMYK 0 1 1 20

Dandelion RGB 238 210 64 (#eed240) CMYK 0 12 73 7

Fog RGB 159 155 145 (#9f9b91) CMYK 0 3 9 38 Sky RGB 177 211 223 (#b1d3df) CMYK 21 5 0 13 Rose RGB 243 99 98 (#f36362) CMYK 0 59 60 5

Dove RGB 170 170 170 (#aaaaaa) CMYK 0 0 0 33 Slate RGB 130 130 130 (#828282) CMYK 0 0 0 49 Shadow RGB 74 73 74 (#4a494a) CMYK 0 1 0 71