1 minute read
Photography
from Calverro Style Guide
by eqmediallc
Product photography Our photography must always convey that our products are high-quality andflattering.
Environmental photography Our environmental photography should help bring to life the classic and comfortable equestrian lifestyle our apparel plays an important role in creating. These images are a key way in which we convey our brandpersonality.
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Subjects should appear natural and at ease; not overly posed, stiff orawkward.
Brand elements | 14
These photos should inject a human element into a brand that we want equestrians to relate to and aspire to.
