Calverro Style Guide

Page 14

PHOTOGRAPHY

Brand elements

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14

Product photography

Environmental photography

Subjects should appear natural

These photos should inject a human

Our photography must always convey

Our environmental photography

and at ease; not overly posed, stiff

element into a brand that we want

that our products are high-quality

should help bring to life the classic

or awkward.

equestrians to relate to and aspire to.

and flattering.

and comfortable equestrian lifestyle our apparel plays an important role in creating. These images are a key way in which we convey our brand personality.

December 2019


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