COLOR Color use rules The Calverro design aesthetic should
Brand elements
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12
Primary
be clean and sophisticated yet fun. Brand colors have been carefully chosen to complement each other in many combinations. To keep the design uncluttered and on-brand, follow these color use rules. The primary colors may be used alone or in tandem with each other. When introducing accent colors into a design, no more than one
Midnight
Seafoam
Vintage Gray
RGB 40 48 85 (#283055)
RGB 107 150 152 (#6b9698)
RGB 203 200 200 (#cbc8c8)
CMYK 53 44 0 67
CMYK 30 1 0 40
CMYK 0 1 1 20
Citrus
Dandelion
Sky
Rose
RGB 246 149 69 (#f69545)
RGB 238 210 64 (#eed240)
RGB 177 211 223 (#b1d3df)
RGB 243 99 98 (#f36362)
CMYK 0 39 72 4
CMYK 0 12 73 7
CMYK 21 5 0 13
CMYK 0 59 60 5
Cloud
Fog
Dove
Slate
Shadow
RGB 211 207 192 (#d3cfc0)
RGB 159 155 145 (#9f9b91)
RGB 170 170 170 (#aaaaaa)
RGB 130 130 130 (#828282)
RGB 74 73 74 (#4a494a)
CMYK 0 2 9 17
CMYK 0 3 9 38
CMYK 0 0 0 33
CMYK 0 0 0 49
CMYK 0 1 0 71
accent color may be used alongside the primary color(s). The neutral shades should be used sparingly and not in
Accents
an overwhelming fashion. Any of the neutrals may be used together with the primary and/or accent colors.
Neutrals
December 2019
