Shops often neglect what they think are simple things such as doors but in fact it is what a customer uses to enter their shop. I discovered Ted Baker’s elegant door that has two giant keys on it to give it detail but also cleverly acts as a hint, for a key can resemble both love and treasure, two things people will likely find in this shop. This is a clever technique that high- street shops need to learn to make their shops more inviting.
On The Hunt
THE KEY TO
SUCCESS
Luxurious Brands
LOVE
AT FIRST SHOP
Displays in shop windows are the key most important visual advertisement for a shopper, especially in big city’s like New York. This vibrant Gucci display lured me in straight away for it stood out compared to usual white backgrounds seen everywhere, although the items that it is advertising looked dull compared to it’s colour explosive background.
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rend-ology an exhibition about the T study of trends of the past and now was full
of inspiring colour schemes and materials, such as luxury scarlet combined with lace. The exhibition is an eye opener, to see how the contrast in trends over the years merged with peoples visions have made a difference in what people wear today.
‘‘There’s a good deal more to ‘‘perfume’’ than you might think’’
BS owned by award winning C perfumer Christopher Brosius,
holds absolute perfumes inspired by a variety of both every day, exotic and unique scents. With a mix of contemporary and tradition the shop would inspire any perfume lover with it’s distinctive scents.
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