Emmalouisebailey1@outlook.com CargoCollective.com/EmmaLouiseBailey
SELF PROMOTION A I M:
To create visual elements and a branding style that represents my persona.
O U T C O M E: I am inspired by colours of the ocean, texturized
spectrums, waves and rough formations. My branding represents a blank canvas as well as the cracks/ imperfections we all have and the paint we apply to make us feel strong. A feminine logo stands for a female that emphasises her best self in this fast paced world.
S K I L L S:
Expressive. Creative. Strong vision for composition and visuals. Photoshop & Indesign. Analytical. Visual, literate and verbal communication. Enthusiastic. Passionate. Energetic. Art direction. Team working. Focussed. Descriptive. Realistic.
PHOTOGRAPHY NATURE
A I M:
TEXTURES
TRAVEL
To show a collection of images that I have taken and art directed/styled in the way I see the world.
O U T C O M E:
My photography concentrates on the importance of nature and the ambient sensation it allows us to feel. I use natural lighting to emphasis elements of the world and to focus on realism.
S K I L L S:
Inspired by the strong bolts of colours of the world and their textured veins of uniqueness. I see through the eyes of nature and celebrate beauty by capturing it.
The purpose of this Photoshoot was not to promote clothing, rather celebrate the models personal style, whilst showing connections to nature.
A celebration of the diverse moods millennial females feel and their hope for an escape.
WHAT AM I LIKE A I M:
To show what I like in 10 ways.
O U T C O M E:
A Photoshop moodboard consisting of bright, muted and pastel tones. Various shapes represent being bold and the different sides to my persona.
S K I L L S:
I use what I like and who I am as a person to my advantage. I am in touch with my passions and celebrate this through the design and colour palettes of the majority of my work.
All things that create my personaGreece/Turtles/Zara/LondonGrammar/Summer&Autumn/ Colours of the ocean/Beauty/Planes/Twilight/Nature
TREND FORECASTING
A/W15
A I M:
A second year project observing Berlins creativity and highlighted trends from fashion weeks S/S15 & A/W15 to create a ray of emerging trends in the fashion and beauty industry.
O U T C O M E:
Creating an identity that is clean, focussing on the stunning voices and colours of elements in the photography.
S K I L L S:
Using my personal abilities of composition, selecting colour recipes and dreamy images.
FLAT AGER REPORT A I M:
Third year project creating a contextual report based on the Flat age movement.
O U T C O M E:
Exploring this older demographics lifestyle and how they are creatively appealing to younger audiences such as Linda Rodin and her beauty oil range, particularly popular amongst supermodels and urban shoppers.
S K I L L S:
A visual report journeying through various flat agers styles, using their flamboyant image to dictate the overall colour palette.
THE NEW SUBLIMITY
THE FUTURE LAB
A I M: Observing a macro trend predicted by The Future Laboratory. Applying research to create a big idea based on the trend.
O U T C O M E: A concept based on the beauty brand Lush creating outdoor pop up spaces to get people interacting with each other and the brand in landscape environments.
S K I L L S:
Brainstorm concepts, researching current and future trends. Knowledge and understanding of the beauty industry and consumer purchasing decisions.
SKETCHBOOK MOODBOARDS A I M:
Creating moodboards, experimenting with various textures and composition to express ideas and concepts.
O U T C O M E:
Creating my visual identity.
Expressing any ideas and moods. Collecting useful information and trends.
S K I L L S: Forming colour palettes, layouts and ideas.
Visually brainstorming. Creating consumers, researching beauty, fashion and lifestyle trends. This is how I express my ideas.
INRSTEEM
CREATING A WELLBEING BRAND A I M:
Inrsteem aims to be a brand symbolizing self-esteem, our inner selves and letting go of stressful steam, inspired by The New Sublimity LSN macro trend. Exploring through its consumers interests being nature and wellbeing featuring both online and offline qualities in order to give the consumer the right balance.
O U T C O M E:
A magazine will be the brands offline aspect. The online experience will consist of a digital platform, notifying consumers when stimulating events relating to their interests will be held in areas near to them offering a personalized service. The platform will also explore topics such as learning how to make natural stress remedies, turning a bucket list into reality, exploring fake agendas and online communicating with people who share similar interests.
S K I L L S:
Photography, trend researching and applying, big idea generating, moodboard expressing, editing, styling, art direction, publishing.
INRSTEEM MAGAZINE A I M:
Creating a wellbeing magazine for the conscious and unconscious
stressed millennial.
O U T C O M E:
The magazine will not only attract the reader with their interests surrounding nature and wellbeing but will also provide them with product recommendations, DIY beauty, music to get lost in, ways to control and embrace all moods we feel on a daily basis and pages such as bucket lists and mindful colouring to fully distract the reader from the outside world. Inrsteem overall is a positive distraction that will be interpreted in a variety of ways depending on how the reader is feeling at the time. By guiding the reader through a personal journey to embrace life with a stronger mind.
S K I L L S:
Photography, trend researching and applying, big idea generating, moodboard expressing, editing, styling, art direction, publishing.
THE FUTURE LABORATORY A I M:
To create a 2020 marketing campaign for the
Marks and Spencer 55+ target consumer.
O U T C O M E:
Research insights led to recognize the vision of stepping into new worlds by creating a ray of stimulant experiences, which we can immerse ourselves in. Offering an experience for this consumer to develop their interaction with technology. Creating a different way for consumers to connect with nature by allowing the brands PLAN A 2020 goal to become a digital experience. The brands goal involves becoming the world’s most sustainable major retail company by 2020; therefore, this experience will naturally allow the consumer to become ever more conscious of environmental issues, reconnecting their selves to nature by interacting with futuristic technology.
S K I L L S:
Trend predicting, idea generating, technology market research, strategic thinking and applying, presenting, group work, brand experience.
Creating a virtual nature escape for the 55+ Marks and Spencer consumer. Focussing on the spectrums of virtual rays and a sustainable ethos.
Strategically pushing Marks and Spencer’s Plan A goal to become the most sustainable major retail company by 2020. Creating a virtual shopping experience using wearable technology as the purchasing method.
The big idea is based on bringing more awareness around Plan A and creating this as a physical experience for the customer.
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