AD6607 Individual Diary & Report Book By Ella Ostrouchow

Ella Ostrouchow

INDIVIDUAL DIARY & REPORT BOOK

This book serves as a comprehensive narrative detailing my personal journey and the development process behind the AD6606 Fashion Business Module. Within these pages, I aim to intricately unveil the countless behindthe-scenes efforts that have contributed to the end result of this project. It serves as a testament to my commitment to encapsulate each step of the journey within a single, tangible space. The AD6606 module represents a significant milestone in my academic journey, marking my first participation in a group project throughout my three years at University. While showcasing effective teamwork is crucial, I also want to spotlight my individual contributions to the team dynamic. I firmly believe that the success of any team hinges upon the collective effort of its members, each fulfilling their respective roles and collaborating seamlessly towards a common goal. Through this book, I aim to underscore not only my entrepreneurial skills but also my adeptness in teamwork and strategic business planning. Upon the completion of this module, my goal is to emerge with a deeper understanding and proficiency in working in a team —an essential skill highly valued by employers across the fashion industry. I aim to not only grasp the mechanics of teamwork but to truly embody its principles, fostering adaptability, empathy, and open-mindedness along the way. In addition, I see this module as an opportunity to refine my business skills through engaging with Tracey Hall, the CEO. By aligning my efforts with her vision and standards for the project, I aim to enhance my strategic thinking, decision-making, and problem-solving abilities. Through this collaboration, I hope to establish a dynamic partnership based on mutual respect and shared goals, ultimately positioning myself as a competent and adaptable professional ready to excel in the business world. Acknowledging the distinctive nature of this module, particularly its emphasis on teamwork, I eagerly anticipate the opportunity to navigate the delicate balance between asserting my own ideas and integrating the perspectives of my peers. It is an exciting prospect to witness first-hand the outcome that emerges when diverse viewpoints converge towards a shared objective.

As I embark on this journey, I am excited to document my experiences and reflections within the forthcoming pages of this book. Each entry will serve as a testament to the growth and learning that will happen throughout this process, capturing the essence of

COLLABORATION, INNOVATION, AND PERSONAL DEVELOPMENT.

COLLABORATION, DEVELOPMENT.

Just like any other brand, Studio 204 requires strategic marketing to reach its full potential. As participants in this course, we have honed invaluable skills that are integral to the success of any brand, and it’s crucial that we have the chance to apply these skills in a project that mirrors real-world scenarios. By engaging in projects that simulate real brand management, we not only enhance our own capabilities but also demonstrate our proficiency to potential employers. This practical experience goes beyond theoretical knowledge, showcasing our ability to navigate the complexities of marketing and branding. Moreover, having had the opportunity to work on live projects during our degree adds a significant edge to our CVs. It signifies our readiness to tackle challenges in real time, adapt to client expectations, and deliver results that surpass mere academic achievement. This first-hand experience speaks volumes about our practical understanding of the industry and our capacity to thrive in professional settings. Therefore, facilitating projects that mirror real brand challenges not only benefits us as learners but also prepares us to make meaningful contributions to the competitive fashion industry.

STUDIO 204 IS A BRAND

Introducing me

I’m Ella Ostrouchow, and I am a part of the Social Media Marketing and PR Team within Studio 204. In my capacity as the Social Media Marketing Executive, I am entrusted with the task of orchestrating the digital presence of Studio 204 across various social media platforms. The brand, Studio 204, maintains an active presence on popular platforms such as YouTube, TikTok, and Instagram, serving as vital channels for engaging with both the FMC and FCM communities. It’s my responsibility to ensure that these platforms are consistently updated with compelling content, fostering community engagement and attracting new followers to expand our reach. In addition to my role in social media marketing, I have been given the exciting opportunity to curate captivating YouTube videos that highlight the unique talents and accomplishments of the class of 2024. This not only allows me to showcase my creativity but also provides a platform for celebrating the achievements of our class members.

While my academic focus lies in the field of PR, I am deeply grateful for the recognition of my editing and creative skills by our CEO, Tracey Hall. Her confidence in my abilities to produce engaging content for social media underscores the importance of diversifying one’s skill set. I firmly believe in the value of pushing beyond one’s comfort zone to explore new horizons and unearth hidden talents. It’s through this process of continuous growth and exploration that we discover our true potential. With a keen eye for detail and

an unwavering commitment to personal and professional development, I am excited to see the opportunities that lie ahead in this role. I approach each task with enthusiasm and determination, driven by the belief that every challenge presents a chance for growth and innovation. I am excited to see how my skills and creativity will contribute to the ongoing success and evolution of Studio 204’s digital presence.

MEET THE TEAM MEET THE TEAM

Lily Cliff

Lily takes the role of crafting the narrative surrounding the journeys and accomplishments of the esteemed class of 2024 across our array of social media platforms. Renowned for her exceptional storytelling abilities, Lily brings a level of professionalism and artistry to her work that ensures each post is not only visually appealing but also intellectually stimulating. As we embark on this team project, I am eager to witness the impact that Lily’s contributions will have on our social media. With her storytelling skills, I am certain that our social media platforms will continue to serve as a beacon of inspiration and connection for the class of 2024 and beyond, solidifying our brand’s reputation as a leader in digital engagement within our community.

In her role as the PR Marketing Executive, Darci assumes a multifaceted role that encompasses a wide array of responsibilities critical to promoting the brand and ethos of Studio 204. Central to her duties is the task of highlighting the achievements and contributions of our esteemed Alumni. Furthermore, Darci will play a pivotal role in showcasing the impressive NSS guardian score achieved by our course. Darci will also shine a spotlight on the Industry Mentors who lend their expertise and guidance to our students, bridging the gap between academia and real-world applications. Darci’s proficiency in copywriting further enhances her contributions.

Her ability to craft compelling and persuasive messaging will be instrumental in amplifying our brand’s voice and reaching a broader audience. Her strategic approach to PR marketing, coupled with her innate talent for storytelling, ensures that our message resonates with authenticity and impact.

I am confident that her expertise will reinforce Studio 204’s reputation as a leader in the field of creative education and industry engagement.

My Concept Statement

Initial Discussion

12th of January

On the 12th of January 2024, our journey toward project success began with a meeting where CEO Tracey Hall provided invaluable guidance in assigning roles within our team. Her leadership set the tone for our collaborative efforts, laying a solid foundation for the tasks ahead. Following this insightful discussion, our team convened to brainstorm ideas on how best to approach our project, both collectively and as individuals. During this brainstorming session, we explored various strategies and initiatives aimed at achieving our project objectives. Drawing upon our diverse skill sets and perspectives, we engaged in dynamic discussions to identify opportunities for innovation and growth. It was during this collaborative exchange that we decided to establish KPIs tailored to our individual aspirations and contributions. Tracey

offered to provide feedback on our chosen KPIs, ensuring alignment with the overarching goals of our project. In addition to outlining our individual goals, we recognised the importance of establishing a structured approach to our teamwork. To this end, we collectively devised a schedule for our future meetings, ensuring regular communication and accountability among team members. This proactive approach will not only keep us on track with project timelines but also foster a culture of professionalism and teamwork. By taking these initial steps to define roles, set goals, and establish a framework for collaboration, we are poised to make meaningful progress toward our project objectives. With a shared sense of purpose and a commitment to mutual support, we are confident in our ability to navigate challenges and achieve success together.

Calen dar

This calendar outlines the schedule of our team meetings, as well as key milestones such as our content creation day and presentation days. Establishing a clear and structured timeline was essential for ensuring effective collaboration and progress toward our project goals. This proactive approach not only helped us stay organised but also allowed us to allocate time efficiently for brainstorming sessions, content development, and rehearsals for presentations. Having a well-defined schedule enabled us to optimise our workflow and make the most of our available time. Additionally, it instilled a sense of accountability and commitment among team members, as we collectively worked towards achieving our objectives within the designated time frame. Furthermore, by incorporating dedicated content creation and presentation days into our calendar, we were able to allocate focused time for these critical tasks. This ensured that we had sufficient time to develop highquality content and prepare polished presentations that effectively communicated our ideas and achievements.

At the suggestion of our CEO, Tracey Hall, we underwent a process of self-assessment to determine our strengths and weaknesses, which is a crucial step in identifying our KPIs. Following Tracey’s guidance, I decided to use the SWOT analysis framework to evaluate my capabilities. Through this exercise, I gained valuable insights into my skill set, experience, and personal attributes, enabling me to set realistic and meaningful KPIs that align with both my aspirations and the objectives of our project. By leveraging my strengths and addressing my weaknesses, I aimed to maximize my contributions to the team and enhance my overall performance. Additionally, the SWOT analysis helped me identify potential opportunities for growth and areas for improvement, empowering me to take a proactive approach to personal and professional development.

Personal SWOT Analysis

1.Difficulty delegating tasks or trusting others to complete them

2.Shyness or discomfort with public speaking or presentations

3.Perfectionism, leading to over-analysis or reluctance to take risks

4.Impatience with repetitive tasks or processes

5.Difficulty receiving constructive feedback or criticism

Opportunities Opportunities Opportunities Opportunities Opportunities

1.Expansion of social media reach: With Studio 204 already maintaining an active presence on popular platforms such as YouTube, TikTok, and Instagram, there is an opportunity to further expand and diversify the brand’s digital footprint to reach new audiences and demographics.

2.Showcase creativity through YouTube videos: The opportunity to curate captivating YouTube videos offers a platform to showcase creativity and innovation, potentially attracting a wider audience and increasing engagement with Studio 204’s content.

3.Highlight talents and achievements of class members: By highlighting the unique talents and accomplishments of the class of 2024.

4.Recognition of editing and creative skills: The recognition of editing and creative skills by CEO Tracey Hall.

Threats Threats Threats Threats

1.Resource constraints such as limited budget and manpower can pose a threat to the execution of social media marketing and PR strategies, which can hinder the ability to achieve desired outcomes and objectives.

2.The enthusiasm to tackle challenges and explore new opportunities may lead to time constraints, posing a threat to effective time management and prioritisation of tasks.

3.Although every challenge presents an opportunity for growth, negative feedback or criticism may pose threats to confidence and morale. Therefore, it requires resilience and a growth mindset to overcome such challenges.

My kpis and responsibilities

As part of my responsibilities, I am tasked with crafting compelling narratives that chronicle the journey of the transition from the traditional three-year course to the innovative Fast-track course. This involves capturing the essence of change and evolution, highlighting key milestones, challenges, and achievements along the way. Through effective communication of this transition story via social media channels, I aim to engage our audience and foster a deeper understanding of the motivations and benefits behind the new course structure.

My role also includes evaluating and articulating the impact of the fashion marketing and communications course on shaping the development of the new Fast-track course.

Lastly, I will be responsible for talking about handing over the baton to the new students and turning the lights off from our original three-year course.

Research and Development

In this aspect of my role, I undertake a creative journey that begins with the conception of ideas and culminates in the visual representation of these concepts through mood boards and mockups. Mood boards serve as a canvas where I gather visual elements, colour palettes, typography, and imagery that encapsulate the essence of the message we aim to convey through our social media platforms. Once the concept is solidified through the mood board, I proceed to translate these ideas into tangible visuals through mock-ups. Mock-ups serve as a blueprint where I experiment with layout, composition, and design elements to bring our concepts to life in a realistic and engaging manner. Leveraging digital tools, I meticulously craft mock-ups that capture the essence of our ideas, ensuring coherence and consistency across all social media platforms.

Throughout this process, collaboration and iteration play a crucial role in refining and enhancing our ideas. I seek feedback from team members, incorporating their insights and perspectives to iteratively improve upon the initial concepts. This collaborative approach ensures that our visuals meet the objectives of our social media strategy.

Ihave created a version of a video concept that revolves around the theme of ‘turning off the lights’. To refine and expand upon my creative vision, I have also put together a mood board. The objective of this video is to convey professionalism while evoking a strong emotional response from viewers. The aim is to develop a compelling piece that highlights the profound impact of the course on its participants, emphasising its importance in their educational journey. I intend to pay close attention to every aspect of the video, from the conceptualisation stage to the mood board development, to ensure that every element aligns with the intended message. This will include the selection of visuals, colour schemes, and overall aesthetics that will contribute to the desired emotional impact. Ultimately, the goal of this video concept is to not only inform but also to inspire and connect with viewers on a personal level, illustrating the profound significance and value of the course in the lives of its students.

LIGHTS-OFF MOCKUP

BIG SHOES TO FILL MOCKUP

On the previous page, I created a mood board that visually represents the concept of the new fast-track course. It symbolizes the high expectations and ambitions that the course embodies and highlights the challenges that come with filling the “big shoes” of its predecessor. On this page, I have designed an Instagram mock-up that showcases the seamless transition between the two courses. The photograph is intended to be a standout piece, highlighting the evolution and advancements inherent in the new fast-track course. It emphasises the importance of the three-year course and the challenges faced by the fast-track course due to the remarkable success of its predecessor. The phrase “big shoes to fill” encapsulates the lofty standards and achievements set by the original course, placing a spotlight on the aspirations and responsibilities of the new program.

TIKTOK VIDEO MONTAGE

This is a description of a TikTok video concept that was created to promote the new Fast-Track course. The concept was used as a guiding blueprint for the actual video production process to ensure a clear creative direction and content strategy. The main focus of the video concept was to highlight the unique selling point of the fast-track course, which is its condensed duration of just two years. The goal was to create a compelling narrative that would showcase the benefits of the fast-track program, particularly its efficiency and accelerated learning path. The dynamic format of TikTok was leveraged to capture attention and convey key messages concisely and engagingly. The mock-up provided a strategic framework for visualizing how to effectively communicate these selling points within the constraints of a TikTok video format.

Ihave created a mood board as a part of my research process, which involved exploring the marketing content posted by the previous year’s team. During my research, I noticed that they had posted a ‘Class of’ video. As this academic year marks the end of the three-year course, I believe it’s important to create a commemorative ‘Class of 2024’ video. I have crafted a couple of mood boards to conceptualise my vision for this project. My objective is to create a light-hearted and fun video that reflects the unique personalities of our community while building upon successful strategies from past marketing initiatives. The ‘Class of 2024’ video should serve as a celebratory and nostalgic piece that captures the essence of our

CLASS OF 2024 MOODBOARDS

shared experiences and achievements throughout this transformative journey. By using visual storytelling, I intend to engage the viewers on a deeper level, fostering a sense of connection and camaraderie. The mood boards play a crucial role in ensuring that the final product resonates with our audience and encapsulates the spirit of this momentous occasion. In summary, my objective is to create a compelling and memorable ‘Class of 2024’ video that pays homage to the graduating class while leaving a lasting impression, reflecting our collective enthusiasm.

Capturing

These pictures showcase a behindthe-scenes glimpse into our shoot days, offering a fascinating look at the creative process and collaborative efforts that went into bringing our project to life. Throughout the shoot days, my team worked to capture authentic moments and scenes. From setting up equipment and coordinating logistics to directing and ensuring every detail was just right, the behind-thescenes reflects the dedication and passion invested in this project.

ORGANISING THE SHOOT

The shoot required a lot of planning and coordination to ensure that everything went smoothly. My main responsibility was to manage logistics, making sure that everyone arrived on time and at the right location. This involved communicating clear instructions and timelines to team members. I also curated the dress code for the shoot to ensure that the photos matched the desired aesthetic. The choice of attire played an important role in achieving the visual style and theme I wanted for the project. By establishing a specific dress code, I aimed to create a cohesive and polished look that would complement the overall concept of the photoshoot.

SHOOT ORGANISING THE SHOOT

SHOOT ORGANISING THE SHOOT

This is the first of the instagram posts that I created which markets the new course. The goal was to create a compelling and engaging post that would capture attention and prompt interaction from our followers.

This is an Instagram post I crafted, designed to function as both an eye-catching image and an engaging GIF. It markets the new course in a fun and engaing way.

This Instagram carousel represents a strategic and engaging approach to highlighting the key benefits and positive aspects of the course. Through a series of interactive slides, I crafted a visually appealing presentation that effectively communicates the unique selling points of the Fast-Track course.

This post is the first of the ‘Big Shoes to Fill’ series on Instagram, featuring Chloe as the first subject. As part of this series, I’ve included multiple options showcasing how our logo can be integrated into the visuals, providing flexibility and choice for posting.

These posts represent the second installment of our ‘Big Shoes to Fill’ posts on Instagram, featuring Darci as the highlighted individual.

These final posts conclude the ‘Big Shoes to Fill’ posts Instagram. For all of these images, I integrated a distinctive pink hue to align with our Studio 204 branding, enhancing visual consistency and reinforcing our brand identity.

This is the inspirational interview I did with Draci which showcases Studio 204’s moto.

This is the other interview with Lucy, which showcases the Studios main beliefs.

This video serves as a dynamic marketing tool for our exciting new course. By strategically incorporating clips from the three-year course, we demonstrate how the essence and benefits of a comprehensive education can be condensed into just two years.

These three frames represent poignant moments from the ‘Lights Off’ video project. As the creator of this video, I am proud to say that it was a successful endeavor, aligning closely with my vision of crafting an emotionally resonant piece.

This frame from the ‘Class of 2024’ video captures a vibrant moment that is perfect for sharing on Instagram. I am delighted with the outcome of this video, as it successfully aligns with my initial vision and objectives. The video was meticulously planned to be engaging, fun, and reflective of everyone’s unique personalities.

Reflecting on my KPIs

Reflecting on my KPIs has been a valuable exercise in evaluating the outcomes of my efforts and assessing the extent to which I have achieved my objectives. As I delve into this process of introspection, I find myself confident in my ability to effectively narrate the transformation from the traditional three-year course to the innovative fast-track program.One of the key strategies I employed to amplify the impact of my storytelling was the utilisation of multiple digital platforms, including Instagram, TikTok, and YouTube. By leveraging these

diverse mediums, I aimed to broaden the reach of my message. Through the creation of compelling content, I sought to encapsulate the emotional essence of the ‘lights turning off’ on the longstanding three-year course, a narrative I hold dear as a student of this course. Central to my approach was the production of an emotive video that not only pays homage to the legacy of the course but also resonates deeply with viewers. This video represents a culmination of my creative vision and editing skills, intending to evoke a heartfelt response.

Although the Class of 2024 video does not directly reference the course transition, I deemed it essential to create a meaningful tribute for the students completing the final year of the traditional course. In doing so, I honoured CEO Tracey Hall’s sentiment that the students are the lifeblood of the course, a belief that guided my decision to create a poignant Class of 2024 video as a touching farewell gesture. Moreover, my curated Instagram posts served a dual purpose: promoting the new fasttrack course while commemorating the enduring legacy of its predecessor. The ‘Big Shoes to Fill’ post, in particular, stands out as an original concept that

cleverly intertwines discussions about the new course with a respectful nod to its predecessor’s contributions and achievements. In reflection, I am genuinely satisfied with the outcomes of my creative endeavours. The posts and videos I have produced not only capture a diverse range of emotions but also showcase my artistic flair and technical skills, particularly in video editing using Adobe Suite. Moving forward, I am eager to build upon these experiences, leveraging them as stepping stones towards further personal and professional growth in the realm of multimedia storytelling and digital marketing.

SELFREFLECTION

Reflecting deeply on my involvement in the AD6606 Fashion Business Module project has offered me a profound opportunity for selfdiscovery and growth. As a member of the Social Media Marketing and PR Team at Studio 204, I have had the opportunity to immerse myself in various aspects of digital marketing, content creation, and project management. This experience has not only honed my skills but has also deepened my understanding of the importance of collaboration, creativity, and adaptability in achieving shared goals. Throughout this experience, I have not only contributed to the project’s objectives but also developed personally and professionally in ways that have enriched my academic journey. One of the most transformative aspects of this project was my introduction to collaborative teamwork within a university setting. As this was my first group project during my three years of studies, I encountered new dynamics and challenges inherent to teamwork. Through effective communication, shared responsibilities, and collective problem-solving, I gained a deeper appreciation for the value of collaboration. This experience underscored the importance of leveraging diverse perspectives and individual strengths to achieve common goals, an essential skill set for navigating professional environments. The project’s focus on documenting the transition from a traditional threeyear course to a fast-track program held particular significance for me. Having been part of the original course, I felt a personal connection to this narrative. Crafting content for various digital platforms such as Instagram, TikTok, and YouTube, allowed me to explore multifaceted storytelling techniques. Moreover, this project served as a catalyst for skill development and creative exploration. From ideation to execution, I honed my abilities in conceptualising ideas and translating them into compelling visual narratives. Immersing myself in video editing

and content creation using Adobe Suite deepened my technical proficiency and bolstered my confidence in multimedia production. Engaging with CEO Tracey Hall and aligning my work with her vision was instrumental in refining my client relationship management skills. Her insights and feedback challenged me to elevate the quality of my work, emphasising the importance of attention to detail and satisfaction in project delivery. Looking ahead, I am eager to build upon the foundation laid by this project and apply my newfound skills and insights in future endeavours. The experience has ignited a passion for creative storytelling and digital marketing within me, fuelling my desire to continue exploring innovative approaches to communication and audience engagement.

Entering this project, I was confident in my aspiration to pursue a career in PR within the fashion industry. However, this experience has opened my eyes to the diverse opportunities that exist beyond my initial focus, encouraging me to consider exploring other facets of the fashion industry. Through my involvement in this project, I have gained a broader perspective and a deeper appreciation for the interconnected nature of various roles within the fashion business, sparking a curiosity to further explore new avenues and possibilities.

In summary, my involvement in the Fashion Business Module project that focused on AD6606 has been a pivotal and transformative chapter in my academic journey. This experience has not only provided me with practical experiences but has also given me nuanced perspectives that will profoundly influence and shape my future pursuits within the fashion industry, specifically in business and multimedia storytelling. By delving into this project, I was able to gain a deeper understanding of the intricate interplay between creativity, strategic thinking, and effective communication in the context of the fashion industry. The insights gained from this project have ignited a sense of excitement and determination within me to continue pushing boundaries and embracing

challenges. I am enthusiastic about leveraging my newfound skills and knowledge to create compelling narratives and drive positive change within the fashion business landscape. This experience has reinforced my passion for innovation and collaboration, instilling in me a commitment to excellence and continuous growth in all my future endeavours.