The Marketing Book | Book 5 | Ella Ostrouchow

Within this book, I will present an array of marketing strategies tailored for each of the three brands. This encompasses a diverse range of approaches, from social media marketing to influencer events and traditional marketing methods. My primary goal across all three brands has been to forge connections with a younger audience, particularly Gen-Z. Leveraging the visual assets including images and video content that I have created, I will craft comprehensive marketing campaigns designed to resonate authentically with this demographic for Rotate, Filippa K, and Baum und Pferdgarten. Through innovative storytelling and strategic utilisation of digital platforms, these campaigns will aim to capture the attention and engagement of Gen-Z consumers.

Billboard Marketing

Iintend to leverage billboard marketing as a strategic method to resonate with the current consumers of the brand, as this medium is likely to have a significant impact on them. Within my campaign, I have included specific examples illustrating how I would effectively utilise billboard advertisements featuring my campaign images. This approach aims to capture the attention of the brand’s existing consumer base and reinforce brand recognition through visually compelling and strategically placed billboards.

Vogue Scandinavia

For Filippa K, I would opt to advertise the campaign in Vogue Scandinavia, as this form of analogue marketing aligns with the authenticity of the brand while effectively reaching the desired audience. Visual examples showcasing how this advertising would appear using my campaign images demonstrate the seamless integration of the brand’s aesthetic within a prestigious publication like Vogue Scandinavia. This approach not only maintains the brand’s integrity but also enhances its visibility and appeal to the target demographic.

Social Media Marketing

Since I am focusing on targeting Gen-Z with my campaigns, it is imperative to leverage social media platforms like Instagram and TikTok. Through my research, I identified TikTok as a key platform for reaching the Gen-Z audience, prompting me to incorporate examples of how this strategy would be implemented using my videos and images on both Instagram and TikTok. This approach harnesses the power of social media to effectively engage and connect with the desired demographic, maximising visibility and interaction through engaging content tailored specifically for these platforms.

Influencer event

Based on my research findings, I have identified the importance of PR and influencer collaborations in brand strategy. To demonstrate this, I have crafted a detailed example using ROTATE to showcase how I would organise an influencer event. By seamlessly integrating my campaign images and videos into this concept, I illustrate how these assets enhance the event’s overall experience and engagement with attendees. This approach highlights the pivotal role of strategic PR and influencer partnerships in boosting brand visibility within the Gen-Z audience.

In conclusion, I am pleased with the outcomes demonstrated through these marketing examples, as they vividly illustrate my strategies for effectively engaging with the Gen-Z demographic and leveraging my final campaign images to drive impactful marketing initiatives. The integration of my final campaign images into these marketing strategies underscores the importance of visual storytelling in contemporary brand communications. By harnessing the power of imagery and video content, brands can drive meaningful engagement with Gen-Z audiences.