Flooring Oct-Nov 2013

Page 14

News Grand Designs and twin choices US Protect Crete principals visit Gerflor congratulates Robert Price from Choices Flooring Ballarat and Brett Ward from Foster on winning the Gerflor Grand Designs Texline promotion. Robert and his wife Linda along with Brett and his wife Lisa were in the house when architect and television personality Kevin McCloud took centre stage at the 2013 Melbourne and Sydney Grand Designs Live extravaganzas. As well as VIP entry to the shows and a beautiful Kevin McLeod book, the prize winners enjoyed reserved seating at Kevin McCloud’s presentations, overnight accommodation at Melbourne’s Crown Promenade Studio and

Sydney’s Park Royal hotels, and dinner at the Meat and Wine Company restaurants in their respective cities. Gerflor’s Victorian Account Manager, Nick Cross and Sydney Account Manager, Joe Bongiorno said their customers were thrilled with their win. “They were both very appreciative when I presented them with their tickets and vouchers and really excited about the show, “ Nick said. Joe said his customers were surprised and thrilled with their win too. “Lisa and Brett are both looking forward to Grand Designs. Lisa in particular as she a big fan of Kevin McCloud,” said Joe.

Choices Foster, NSW.

Choices Ballarat, Victoria.

Fred Land, president of Spraylock Concrete Protection, Chattanooga, Tennessee, USA, which supplies the Protect Crete technology, along with distributors from New Zealand and Australia, travelled a combined 91,573 kilometres for briefing and planning at the Coolum Palmer resort on the Sunshine Coast in Queensland in October. Fred and Michael Land presented Protect Crete with new, completed testing and an agenda for planned testing. He spoke of new opportunities and markets in infrastructure protection, waterproofing, concrete remediation and concrete element manufacturing in the US and Brazil with the Protect Crete technology products. A video of the origin of the technology featuring Bill Ward, the inventor, was presented and will be used to counter many of the copycat silicate products cashing in on the Protect Crete success and proven performance. Fred was quoted as saying: “The Densi Proof and Moisture-Fix products are Bill Ward’s technology

Five million catalogues distributed The Choices Flooring Spring/ Summer catalogue campaign (currently running) has seen over five million catalogues distributed across the majority of Australia. The catalogue is the first in a long line of fully designed and co-ordinated campaigns by the internal design team at Choices Flooring. Group Manager for Marketing, Jason Verstak, stated: “We’ve pulled away from using many different advertising agencies based on time, cost and their inability to understand our industry and customers.

14 Flooring Oct/Nov 2013

“Having our own design team provides us with the ability to react quicker, provide greater marketing materials for our members and keep pushing the edge in design and multimedia.” This campaign is also supported by television, radio, magazine, press, online and in-store media elements.

Protect Crete Australia’s John Daymond with US principals Fred and Michael Land.

and the recent products supplied to the market here are absolutely not the same as has been claimed. Protect Crete is licensed under agreement by us to manufacture here in Australasia exclusively." Protect Crete's Managing Director, John Daymond, added: "We are very concerned for our customers, retailers and contractors who are being confused by a couple of new players in the market using our references, data and copyrighted label layout. “We are urging everyone to ask for relevant testing for the new products backed up with real references, real testimonials and history before you chance using them on your project. Also, please check warranties." Fred and the team at Protect Crete congratulate Tony McCorry of Concord Industrial Coatings on winning Stage 2 of the $15 million Stockland Hervey Bay Shopping Centre Redevelopment built by Lend Lease. The contract is for the application of 35,000m2 of Protect Crete Densi Proof.


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