For over 60 years the team at GMK Logistics has been delivering specialised logistics services to the flooring industry in Australia
GMK provides a fully outsourced warehousing solution for all of your pallet and roll requirements.
Our services include carpet and vinyl cutting, as well as sample fulfillment. We will deliver your product on time and in good condition, anywhere in Australia. or team Logistics services flooring industry
Australia Wide Transport
National Warehousing Solutions
Carpet and Vinyl Cutting Service
Cutting Machines in all sites
Pick and Pack Services
Site Delivery Specialists
Specialised Vehicles and Equipment
warehousing solution all as in
Fully Integrated, Customer Focused ERP Solution
Commitment to Outstanding Customer Service
Editor’s Note
Welcome to the February / March 2025 issue of Flooring Magazine. Inside this edition you will find our annual Adhesives Guide. The Australian flooring adhesives market is evolving with a strong focus on technological innovation, sustainability, and consumer-centric product development. This year’s guide features the most recent installer-friendly products, enhanced formulations, and leading eco-friendly adhesives currently available in today’s marketplace.
Our Company Profile in this issue is Carpet One, a member-owned cooperative and part of the CCA Global Partners network, supporting over 2,000 retailers worldwide. Read Philip Ashley’s interview to see how this company is giving independent flooring businesses the best of both worlds—freedom to run things their own way while benefiting from shared expertise and buying power to stay competitive.
If you have any industry news, company events and or new product information you would like us to share please feel free to contact me directly at – michelle@elitepublishing.com.au
Until next time, enjoy your read.
Michelle Cammiade Editor
AI used to meet evolving consumer expectations
In a significant advancement for the flooring industry, the British Carpet Company (BCC) has introduced Victoria, an AI Assistant developed in collaboration with Latest Online Info AI.
Victoria is designed to revolutionise the online shopping experience by offering a personalised selection process that is more intuitive and user-friendly. By providing tailored recommendations based on individual preferences, including images, videos, and podcasts, Victoria ensures customers find the perfect carpet to suit their needs.
Unlike traditional websites that require users to manually search and navigate through various pages, Victoria streamlines the process by delivering immediate answers in multiple languages. Drawing
from BCC's extensive industry knowledge, Victoria offers expert advice, detailed product information, and maintenance tips, enriching the customer's understanding and confidence in their purchase decisions.
This shift towards conversational interaction is not unique to BCC. Google has recognised the growing importance of conversational AI, planning to integrate it into its search engine to enhance user experience. Sundar Pichai, Google's CEO, has highlighted the company's commitment to advancing conversational capabilities, aiming to make interactions more natural and intuitive for users.
Industry leaders foresee a future where AI assistants become ubiquitous across digital platforms. Mark Zuckerberg, CEO of Meta, has stated, "I think that there's
an opportunity to introduce A.I. agents to billions of people in ways that will be useful and meaningful."
This perspective underscores the necessity for businesses to adapt by implementing intelligent assistants to meet evolving consumer expectations. BCC's deployment of Victoria exemplifies this trend, positioning the company at the forefront of digital innovation in the flooring industry. In summary, the British Carpet Company's introduction of Victoria marks a transformative moment in online retail, setting a new standard for customer engagement and service through the power of artificial intelligence.
You can try out Victoria at www. britishcarpets.com and further info on AI Assistants at www.latestonlineinfo.com s
Astoria Langley Medina Winthrop
Weave pictured: Ravenna (available on order - not stocked in Australia)
Product Update
Discover the sustainable elegance of SynSisal
SynSisal offers a luxurious alternative to traditional sisal flooring. Designed for both commercial and residential spaces, it replicates the natural elegance of sisal combining aesthetics with durability. Crafted from 100% ECONYL Regenerated Nylon (sourced from reclaimed fishing nets and other post-consumer waste), SynSisal provides a sustainable yet durable solution for high-traffic environments.
The story behind SynSisal SynSisal is the first commercial synthetic sisal engineered to withstand demanding spaces like hotels, offices, and retail outlets. Unlike natural sisal which can be hard to maintain in these environments, SynSisal provides the performance of solution dyed nylon. Woven in Europe and stocked in Australia by Gibbon Architectural, it offers cutting-edge manufacturing with an environmentally conscious approach, making it ideal for end clients and designers seeking sustainability, style and a fit for purpose solution.
Why choose SynSisal?
SynSisal offers numerous advantages that make it a top choice for designers:
• Contract-Grade Durability: Solutiondyed nylon, it is built to endure high traffic, perfect for commercial spaces.
• Natural Sisal Aesthetic: Mimics the earthy texture of natural sisal, adding warmth to any room including residential spaces.
• Sustainability: Made from 100% ECONYL Regenerated Nylon, a recyclable and eco-friendly material.
• Classic Weaves: Available in five sisal weaves and six colorways, allowing for bespoke rugs and wall-to-wall carpets.
Bespoke SynSisal rugs: Produced in Brisbane by Gibbon Architectural to any size with the option of various edge finishes, such as Serged, Infinity, Narrow or Wide binding. Custom rugs are available in any length, up to four meters wide, tailored to your specifications.
Stocked in Australia
In Australia, Gibbon Architectural stocks four weaves: Astoria, Langley, Medina, and Winthrop. SynSisal is offered in five distinct weaves and six sophisticated colourways which can be ordered on request.
Installation expertise
Available in 4-meter-wide broadloom
rolls, SynSisal can be installed as wall-towall carpeting using either direct stick or dual-bond systems. As it is a flatwoven construction, SynSisal requires experienced installers in either natural sisal or woven carpet. Gibbon Architectural provides the opportunity to become a preferred installation house, based on completion of an online induction course to ensure a professional finish.
Versatile applications for every space – commercial or residential Whether designing an office, hotel lobby, or residential living room, SynSisal adapts effortlessly. Its heavy contract-grade construction ensures it stands up to hightraffic areas, while its natural appearance suits residential spaces with organic themes. The timeless, understated beauty of SynSisal provides a seamless blend of form and function, perfect for any interior.
Trusted by top global brands
SynSisal has been embraced by designers in hospitality, commercial, and residential sectors, gracing projects by prestigious brands like Valentino, Calvin Klein, Ralph Lauren, Giorgio Armani, and Tag Heuer as well as renowned hotels like JW Marriott and Ace Hotel. Its versatility and durability make it a trusted choice for the world’s top spaces.
To learn more about SynSisal visit https:// gibbonarchitectural.com.au/synsisal/ s
Product Update
Infinite design possibilities with Expona Commercial PUR
The ultimate flooring solution for commercial spaces
When it comes to commercial flooring, choosing the right material is essential. It needs to withstand the constant wear and tear of high-traffic environments while seamlessly integrating into the space’s design. The Polyflor Expona Commercial PUR range does just that, offering the perfect balance of durability and aesthetic flexibility. With endless design possibilities, it not only enhances the visual appeal of any space but also stands up to the demands of busy commercial settings.
It is a highly versatile flooring solution that meets the specific needs of various industries. Its durable surface ensures it retains its integrity and beauty in even the busiest environments, from retail spaces to educational institutions to healthcare facilities. It maintains reliability in high-
traffic areas, while a range of stunning design options ensures both function and style. Combining high performance, easy maintenance, and eco-friendly choices, Expona is the ideal solution for modern commercial spaces.
Heavy-duty performance
It is engineered for exceptional durability and built to endure the rigorous demands of hightraffic commercial spaces. From retail stores and hotels to bustling office environments, these spaces experience constant use, and the flooring must remain resilient without compromising on style. Expona Commercial PUR thrives in these challenging settings, offering outstanding resistance to wear and tear. Whether enduring heavy foot traffic or the movement of furniture, this flooring solution stands up to it all, maintaining its strength and visual appeal over time.
Low maintenance
Expona Commercial PUR features a unique PUR (Polyurethane Reinforced) surface treatment that provides superior protection against dirt and stains, making cleaning incredibly easy. This low-maintenance solution is ideal for businesses looking to maintain a polished, professional appearance with minimal effort. With reduced cleaning and upkeep requirements, businesses can enjoy significant long-term savings, lowering cleaning costs while ensuring their floors remain in excellent condition.
Endless design options
Offering unparalleled versatility when it comes to design, with a collection of 44 distinct styles to choose from. Whether you are aiming for a realistic wood, stone, or abstract aesthetic, this range provides the flexibility to bring any vision to life. The ability to replicate a variety of materials, such as natural wood and stone, opens up endless creative possibilities, making it ideal for diverse commercial spaces. Whether you are crafting a warm, inviting atmosphere or a sleek, modern environment, Expona Commercial PUR adapts to any design needs.
Product Update
The Flexibility of Luxury Vinyl Tiles (LVT) allows for endless flooring patterns, with easy installation and minimal cutting. Designs like herringbone or tramline patterns can be effortlessly achieved, adding character and visual interest to the space. These patterns not only create stunning interiors but also serve practical purposes, guiding foot traffic or designating different zones.
Current and emerging trends
In today's dynamic commercial design landscape, staying ahead of emerging trends is essential. With its realistic wood and stone effects, Expona taps into the growing preference for natural materials, effortlessly bringing these timeless elements into contemporary interiors. This is particularly valuable for businesses embracing biophilic design, which aims to connect indoor spaces with nature.
Furthermore, Expona’s bold, abstract patterns speak to the rising demand for statementmaking interiors. As companies seek to express their creativity and brand identity, these striking designs offer the perfect foundation for innovative, visually captivating spaces, Expona Commercial PUR provides a versatile range that adapts to the everchanging trends in commercial design.
Environmentally responsible
As the demand for sustainable practices continues to rise, Expona Commercial PUR stands out as an eco-friendly
flooring solution. With an A+ BRE Green Guide rating, it features one of the lowest environmental impacts in its category. Fully recyclable, Expona supports and helps reduce overall environmental footprints. Polyflor’s commitment to sustainable manufacturing ensures that it is produced with minimal waste and energy consumption. This environmentally conscious approach makes it the perfect choice for businesses seeking to reduce their impact while maintaining high standards of quality and design.
Polyflor offers free samples, allowing designers and clients to experience the Expona Commercial PUR before deciding. Plus, Polyflor’s support team is ready to assist with any questions or specifications, ensuring each project meets the designer's needs.
Polyflor Australia continues to lead the way in the flooring industry, combining robust, longlasting functionality with intricate designs. The Expona Commercial range embodies the perfect union of versatility, durability, and sustainability, equipping architects and designers with the tools to confidently create unique, high-performance interiors. s
The team at Concrete Collaborative craft a range of unique and sustainable architectural concrete surfaces supplied in collaboration with architects, designers and builders to create innovative solutions for interior and exterior environments. They provide quality products and service with specialist knowledge committed to the ongoing innovation of concrete.
Concrete Collaborative’s multiple awardwinning Ventura real polished concrete overlay system is a recycling innovation. Ventura is real Portland cement concrete that includes high levels of recycled materials. Creating a modern, timeless, sophisticated and hard-wearing surface with the inherent character and beauty of concrete.
This high-strength, low-shrinkage Portland cement concrete mix is 50Mpa plus and, as such, its high abrasion resistance is desirable for the heaviest of traffic applications such as airports. Ventura is a bespoke material and is available in a wide range of colours, three forms and multiple aggregates suitable for both flooring and countertops.
Complimentary products include pacifica concrete countertops, stair treads and concrete and terrazzo tiles.
Substrates
The Concrete Collective Ventura system follows the guidelines of Australian tiling Standards. Normally installed over new or old concrete but can be laid over timber or tiles.
When installed over timber use a reinforced cementitious screed or 7.5mm fc sheet with caulked joints. When installed over tiles remove and or repair any drumminess before application.
Concrete overlays are nonstructural, and although fully bonded, may reflect structural movement.
Structural and slip rating
Concrete overlays are non-structural, and although fully bonded, may reflect structural movement. They will reflect the natural characteristics and aesthetics of concrete such as minor patching, tonal variation, hairline cracking and pitting. Any slip rating can be achieved from non-slip to honed to polished.
Maintenance
For underfloor heating and heavier loads use the 15mm pour. All substrates must be clean, structurally sound and free of substantial cracking.
Care for your overlay floor or countertop as you would for any concrete floor. Wipe up spills and spot clean. For residential use, an Enjo style mop used regularly is recommended with Concrete Collaborative surface cleaner to continually refresh the lithium sealer.
Custom samples are available upon request, with project supply turnaround at around two to four weeks.
Manufactured and handcrafted in regional Victoria using only the finest raw materials and high levels of recycled content Concrete Collaborative’s Ventura concrete terrazzo overlay is redefining sustainability one pour at a time. s
Beare
Lowest
Finance
Custom
Product Update
From Marble to Lineal: Fresh designs to energise your space
Kick off the new year with some serious style. Beaumont Tiles has introduced three jaw dropping tile collections that will breathe new life into your projects. From textured designs to bold, playful hues, these tiles have something for every style. Whether you are sprucing up your floors or creating an eye-catching feature wall, these tiles will help you craft a space that is absolutely unforgettable.
Crossland: The Embodiment of 2025 Design Narratives
Crossland isn’t just Beaumont Tiles’ Tile of the Year 2025—it is the embodiment of where design is headed. As the new era of interiors unfold, nature-inspired luxury, organic textures, and understated elegance are defining the next wave of Australian style. Crossland captures this shift with its travertine-limestone fusion, offering a refined, tactile aesthetic that bridges the raw beauty of natural stone with modern sophistication.
Already embraced by early adopters and trendsetters, this warm, neutral palette— featuring hues like Dune and Match—is emerging as the go-to backdrop for contemporary spaces. From architectural homes to high-end renovations, Crossland delivers a seamless balance of earthy authenticity and minimalist luxury, making it the perfect foundation for 2025’s most coveted interiors.
"Crossland represents the future of tile design—one that prioritises organic influences, timeless textures, and versatile styling. This aesthetic is gaining momentum among forward-thinking designers, and we expect it to define the look of Australian homes in the coming years," says Darren Brittain, Beaumont Tiles' Product Specialist.
Palazzo Travertine: Timeless Texture
Say hello to Palazzo, where luxury meets every day ease. Inspired by the timeless charm of Travertine, these tiles boast a tactile, linear design that visually expands rooms, making them feel spacious and inviting.
Choose from two gorgeous shades—Bone and Silver. With its embossed finish, Palazzo naturally guides your gaze, acting as a focal point with its furrowed lines and organic softness. Plus, with durability that stands the test of time, your home will look fresh and stylish for years to come.
"The Palazzo range is perfect for those after a seamless floor-to-ceiling vibe. The long lines and gentle structure really open up living spaces," says Darren Brittain, Beaumont Tiles' Product Specialist.
Heritage Marble: Modern Opulence
Channel the grandeur of European marble with the Heritage Marble collection. These Italian porcelain beauties, available in a lush emerald shade, are set to make a bold statement in your home.
Perfect for feature walls, these tiles add dramatic depth and rich luxury to your design.
"This vibrant design is already a favourite among renovators," says Darren Brittain, Beaumont Tiles' Design Specialist. "With its elegant finish and striking emerald tone, it's a showstopper that captures everyone's attention." s
Freedom to Grow Support to Succeed
Join a thriving community of successful businesses that enjoy independence and flexibility
Why Join Carpet One?
Looking for the freedom to run your business while having the backing of a strong network? As a Carpet One member, you’ll join a thriving community of independent flooring retailers with the support, buying power, and expertise of a global co-operative
We’re a Co-operative – Run for members, not profit All profits are distributed to members
Affordable Membership – Realistic joining fees and flexible start-up costs.
Industry Expertise – Connect with top flooring and window fashion professionals
Your Business, Your Way – We support where needed, while you stay in control.
Member Benefits – Centralised advertising, finance, and operations to boost profits
US
Find out how our co-op model helps independent businesses thrive talk to us today
members@carpetone com au carpetone.coop 07 3725 8600
30 Years in Australia and New Zealand
Company Profile
Your Business, Your Way—With the Support You Need
Article by Philip Ashley
Whether you’re a seasoned pro or just starting out in the flooring industry, Carpet One gives you more than just a name—it gives you an edge. As a member-owned cooperative, it’s built for business owners who want the best of both worlds: the freedom to run their store their way, backed by national buying power, expert support, and a network of like-minded retailers.
No cookie-cutter store designs. No restrictive rules. Just the resources, guidance, and flexibility to help you grow on your terms. As a Carpet One member, you’re not just joining a group—you’re shaping its future. But don’t just take our word for it. Here’s what our members have to say about their journey so far…
Mark Dee – Dubbo, NSW
Mark joined Carpet One 21 years ago after reading an article like this in a flooring magazine. Reflecting on his journey, he shares how Carpet One has been instrumental in his business success:
"The group never dictated how I should run my business; instead, they provided the support and resources to help me succeed.
From the beginning, fellow members took the time to share insights, guiding my growth. The networking within Carpet One has been a key driver in my success, allowing me to learn and thrive alongside like-minded business owners.
Carpet One has given us the freedom to focus on our businesses while benefiting from the strength of national scale. Our groups growth has been organic, driven by quality members who continually strengthen the group. But beyond business, Carpet One is like a family—growing while other groups are shrinking. With a focus on new members and succession planning, we are investing in the future, knowing that as the group expands, so does our collective success.
Being part of this cooperative isn’t just about financial gain; it’s about protecting our interests and enhancing our market position. The Carpet One brand adds value in every aspect of my business, ensuring steady growth and a stronger market presence. If you’re in retail flooring and wondering what’s next—thinking about better profits and a stronger future—think cooperative. Think Carpet One.”
Bessim Saad – Preston, VIC
Bessim, who joined in 2024, calls it one of his best investments. “After exploring several
retail groups, Carpet One stood out. They provided tailored support and training, and the assistance from other members was invaluable. The central team genuinely cares about my success. I’m not just another retailer in a corporate structure—I’m a valued business owner with a say in how the cooperative grows.
“From the moment I joined, I felt like part of a family. I’m not just another retailer in a corporate structure—I’m a valued business owner with a say in how the cooperative grows. Within my first year, I’ve exceeded my budget expectations and know I made the right move.”
Ian Bloomfield – Townsville, QLD
A long-standing member and former board chair, Ian highlights the cooperative’s focus on members' success. “For over 30 years, Carpet One has consistently prioritized local profits over head office gains. The support from the central team enhances my business while giving me the freedom to refine my operations. The real bonus? Shareholder returns. Our collective strength makes us more profitable. We are stronger together, and that’s what makes this cooperative so valuable. I wouldn’t consider any other brand partner.”
Company Profile
Jane & Stephen Knibbs – Margate, TAS
Longtime independent retailers, Jane and Stephen found value in joining the cooperative. “After 20+ years as independents, we saw the benefits of a cooperative, joining in 2024. Carpet One strengthened supplier relationships expanded our marketing reach and enhanced our online presence. The transition was smooth, and the support reassured us of the group’s integrity.
We’ve always been passionate about our business, the collaboration with other members and access to shared knowledge has been incredible. Our only regret..... Maybe it’s not joining 15 years ago.’
Brett Haddock – Engadine, NSW
Brett sought a change from a corporate model and found the perfect fit with Carpet One. “I was already running a successful business but disliked the corporate structure of my previous group. Carpet One aligned with my values, provided strong branding for my local business, and increased my profitability. The freedom to make my own decisions while having national backing made this an easy decision. It is a no-brainer”
Mel Shelton & Nathan Baum –Bendigo, VIC
Nathan shares how Carpet One’s flexibility has fuelled their growth. “We’ve been in business for over 40 years and with Carpet One for 25. Diversifying beyond carpets, we’ve built ‘The Bendigo Floor & Home Centre.’
Carpet One’s model allowed us to maintain our brand while benefiting from national strength. Unlike rigid structures, Carpet One supports innovation. It supports our vision, allowing us to create a store that resonates with our customers. We wouldn’t have had the same success if we were locked into a traditional brand structure. We get the best of both worlds, strong local and national partner brands and independence.”
Hayden Shrive – South Adelaide, SA Hayden, a former installer turned retail owner, praises the transition. “Since joining in 2024, the support has been fantastic. Carpet One made my shift to retail ownership seamless. The Queensland team and local members provided invaluable advice and guidance. One of the most exciting aspects is the networking opportunities within the group. I’m looking forward to my first national event this year, where I know I will gain insights and ideas from other successful members. Having such a strong community behind me is a game changer.”
Damien O’Connor – Wonthaggi, VIC
Damien joined in 2023, seeking a flexible brand to complement his existing business. “I had experience with other retail brands but wanted a partner that supported my business
direction without dictating operations. Carpet One offered exactly that. The biggest draw? The type of business owners Carpet One attracts—people who prioritize family-first values, financial well-being, and genuine support. The head office is focused on bettering members and their families, making this the perfect partnership.”
Carpet One Cooperative: Strength
"The freedom to make my own decisions while having national backing made this an easy decision. "
in Numbers
Carpet One is a member-owned cooperative and part of the CCA Global Partners network, supporting over 2,000 retailers worldwide. It gives independent flooring businesses the best of both worlds—freedom to run their own way while benefiting from shared expertise and buying power to stay competitive.
How It All Started
Back in the early 1980s, a group of Aussie entrepreneurs formed the ‘Carpet Consortium’ to strengthen their buying power. In 1994, some of them attended a U.S. trade show and connected with Carpet One, the world’s largest flooring cooperative. This led to a licensing agreement, bringing Carpet One to Australasia.
Why It Matters
Thinking about joining the flooring industry or growing your business? Carpet One could be the smartest move you make. With a strong support network, buying power, and shared knowledge, you’ll have everything you need to succeed—your way.
web www.carpetone.com s
Design & Trends
In 2025, the interior trend Nurtured Spaces is set to reshape how we design spaces, reflecting a growing focus on wellness, care, and emotional balance. As consumers seek havens of calm and warmth in their homes, tactile elements and subtle colours become essential. The trend emphasises the power of surfaces and textures to create restorative, inviting atmospheres.
The colour palette includes dusty pinks, blushes, plum, red, rust and caramel. Together, these hues add subtle richness, evoking a cosy yet sophisticated environment. Cut-pile and wool loop carpets, sheer fabrics, and materials with barely-there tints further deepen this palette, creating layers that feel luxurious but grounded.
Nurtured Spaces
Transcendent Pink, a standout hue, serves as an ideal all-rounder for walls and furniture. This enhanced neutral shade exudes a calming presence, appealing across age groups and genders. Transcendent Pink works well for larger surfaces, softening rooms with a serene touch that complements a minimalist aesthetic. In decor, the colour’s understated appeal brings balance, pairing effortlessly with matte finishes and warm woods.
Textiles in Nurtured Spaces, like bamboo and wool, lean into natural materials that encourage touch and offer a gentle sheen or matte finish. These materials provide not just warmth, but a depth that can only come from organic fibres. Their subtle sheen, combined with matte details, makes them visually appealing and highly functional for spaces meant for relaxation.
Wool carpet, such as Bellavista in colour 550 Pebble Bay and Chatsworth in colour 545 Shrewsbury, is a perfect fit for Nurtured Spaces, offering natural warmth, resilience, and tactility that invites relaxation. Its softness underfoot enhances comfort, while its insulating properties help create a cosy atmosphere. Wool’s
texture, in both cut pile and loop pile carpet, brings an added layer of calm, making spaces feel restorative and inviting.
For hard surfaces, materials that radiate calmness are preferred. Frosted glass, semiopaque decals, and silky woods are central to this trend, each contributing to a softer, almost ethereal look. Frosted glass introduces an intriguing interplay of light and privacy, giving a space a gentle glow that feels open yet secure. Engineered timber flooring, such as Corsica Oak in colour 790 Cinder Oak, adds depth while remaining understated, blending effortlessly into tranquil spaces. Natural wood tones, from light blonde wood to deeper shades, add variation and character without overwhelming. This flooring’s durability and gentle feel underfoot enhance the calming, restorative atmosphere central to the trend.
Nurtured Spaces champions the idea that our environments can actively support wellbeing. By prioritising tactile surfaces, gentle hues, and minimalistic elements, this trend offers a blueprint for creating interiors that nurture both mind and body.
To learn more, head to www.godfreyhirst.com or follow @godfreyhirst on Instagram. s
Bellavista 550 Pebble Bay
Corsica Oak 790 Cinder Oak
Focus On
Floorex Products are manufacturers and distributors of innovative highperformance products to the concrete surface preparation industry and has built a strong reputation as a key market leader. Floorex Products also has one of the most comprehensive one-stop-shops in today’s marketplace.
Floorex recently partnered with Flooring Magazine and will be our surface preparation expert for 2025. Expect detailed, expert advice on a range of topics in this field. We recently sat down with The Floorex Team to discuss all things business.
What is the Floorex story?
Floorex Products was founded with a vision to provide market leading, high-quality, durable, and reliable equipment for the floor preparation, coatings, and covering industries. The founder, Haydn Reynolds, began his career in the floor preparation industry in the 1980s, and segmented himself as a well-known category expert.
Haydn recognised the need for specialised equipment for the flooring preparation industry.
The latest Floorex product guide offers a comprehensive list of products for the concrete surface preparation industry. Take us through some of company’s best sellers.
Among our best selling products, the Satellite Grinder Range stands out for its ease of use, efficiency, and durability, making it a favourite among professionals.
The Meteor Floor Grinders are another popular choice, offering precision and versatility, particularly for small to medium-
Floorex Products Q & A
scale projects. Additionally, handheld grinders and edgers are an essential part of the product lineup, ideal for detailed work and hard-to-reach areas.
For more demanding surface removal and texturing jobs, the Floorex Scarifiers and Shot Blaster range are widely recognised for their heavy-duty performance.
Floorex’s DustMaster Dust Extractors and Vacuums are also available with a wide range offering.
Floorex offers their customers a range of support services including a detailed troubleshooting guide, an online training academy and professional in-house training sessions. What courses are currently available through the Floorex Premium Training Academy?
Floorex Products continues to stay committed to supporting its customers beyond just providing high-quality equipment. The company offers an extensive training program through its Online Training Academy, which covers essential topics such
Focus On
as machine operation, troubleshooting, and maintenance.
The Floorex Premium Training Academy offers in-depth courses, including concrete preparation, suprsheen polishing, diamond grinding, shot blasting, scarifying and more. These courses provide both foundational knowledge and specialised skills to professionals in the industry.
In addition to online resources, Floorex conducts in-house training sessions throughout the year, giving customers handson experience with the company’s equipment and best practices.
Discuss some of Floorex’s milestone moments.
Over the years, Floorex has achieved several significant milestones that have shaped its success. The development of the Satellite Grinder was a game-changer for the industry, setting new standards for efficiency and performance.
The company’s expansion into international markets has allowed it to supply flooring professionals worldwide, strengthening its global presence. Another key milestone was the launch of the Floorex Premium Training
In addition, Floorex has invested heavily in in-house manufacturing, reinforcing its commitment to producing high-quality Australian made products.
Looking ahead, what plans have you got for the future of Floorex?
Floorex has an ambitious vision for the future, driven by continuous growth and innovation. The company plans to expand its product range by introducing new and improved
equipment that meets evolving industry needs. A strong focus will be placed on enhancing its digital presence through more robust online training, support services, and e-commerce capabilities.
Sustainability is also a priority, with ongoing efforts to develop eco-friendly solutions that align with industry regulations and environmental responsibility. Floorex will continue to expand its training and support services, offering more workshops and technical assistance to its customers.
web www.floorex.com.au s
Academy, which has played a crucial role in enhancing industry knowledge and equipping professionals with essential skills.
Looking ahead to 2025 with FCIA
Article by Fiona Wischnewski, CEO, FCIA
Happy New Year! I hope this year brings you joy, success, and exciting opportunities.
As we step into 2025, FCIA is preparing for a strong start, kicking off in February with FloorTec and the Gala.
FloorTec—our first major event of the year— will bring together leading industry suppliers and manufacturers to showcase products and best practices. This event is a must attend for installers, apprentices, commercial-focused retailers, and most importantly, commercial flooring contractors.
The Gala, now in its third year, promises to be even more exciting. For the first time, Victorian apprentices with TFIA will be eligible for the apprentice awards, expanding recognition to include apprentices from NSW, VIC, SA, ACT, and TAS.
Key Initiatives for 2025
Skills Shortage Grant – South Australia
The South Australian Government has approved funding for FCIA to create 20 new flooring apprenticeships between July 2024 and May 2025. In partnership with Group Training Organisations, ARFA, industry suppliers, retailers, and contractors, we are working to attract new apprentices through one day taster courses, recruit and train candidates, and place them with host employers in four intakes.
All apprentices will be enrolled in the FCIA Training Academy, with additional taster days scheduled in 2025 in Adelaide.
Career Days
FCIA is already confirmed for career days in Victoria and New South Wales and will be registering for events in Tasmania,
Queensland, South Australia, and the ACT. These career days are a fantastic opportunity to connect with potential apprentices, engage with schools, and promote our incredible trade.
We have also created an FCIA Career Day Pack, which will be on display at FloorTec and available for companies attending local career events. If you would like to participate in career days or hire the career pack, please get in touch.
Short Courses
FCIA’s highly anticipated online training programs for manufacturers, suppliers, and retailers will launch on our new platform at the end of March. More details will be shared closer to the release date.
Starting in June 2025, FCIA will introduce online training courses on:
• Supervising apprentices
• Mental health awareness
• Basic financial literacy for apprentices
Females in Flooring
We are excited to expand our Females in Flooring events across multiple states, with planned gatherings in QLD, WA, VIC, SA/ TAS, and NSW. I have already received fantastic ideas from women in the industry, and I would love to hear more. If you have suggestions for events or initiatives that could support women in flooring, please reach out.
The team at FCIA is looking forward to an incredible year ahead. s
We are hiring trainers to help train the future workforce of Australia. These roles will allow you to extend your career, give back to the industry, help lift the standards in flooring and pass on your skills and knowledge.
Feature ADHESIVES GUIDE 2025
Adhesives Guide
ADHESIVES GUIDE 2025
The 2025 Flooring Adhesives Guide aims to streamline the process of selecting the appropriate adhesive for your flooring installation. Choosing the correct flooring adhesive is critical to ensuring the longevity, durability, aesthetic appeal, and safety of the installation, while also ensuring compliance with warranty requirements and building regulations.
The Australian flooring adhesives market is experiencing notable developments, driven by several key factors:
Technological Advancements
There is a growing emphasis on technological innovations within the flooring adhesives sector. Advancements include the development of smart adhesives that respond to environmental changes and the introduction of customised adhesive solutions tailored to specific flooring materials and applications. Additionally, the industry is witnessing a shift towards recycled and circular economy practices, promoting sustainability in adhesive production and application.
Sustainability and Environmental Considerations
The market is increasingly prioritising green building practices and the adoption of eco-friendly adhesives. This trend aligns with global environmental regulations and the growing consumer demand for sustainable products. Manufacturers are
VOC (volatile organic compounds) and VOC-free adhesives to enhance indoor air quality and meet stringent environmental standards.
Consumer Trends
There is a noticeable shift towards DIY flooring installations, leading to a demand for user friendly and easy-toapply adhesive solutions. This trend is influencing product development, with manufacturers creating adhesives that are both effective and accessible to non-professional users.
Market Dynamics
The adhesives market is influenced by factors such as increasing construction activities, a growing demand for various flooring materials like wood, tile, and vinyl, and the need for highperformance, long-lasting adhesives. These dynamics are contributing to the market's robust growth and the continuous evolution of adhesive technologies.
The Australian flooring adhesives market is evolving with a strong focus on technological innovation, sustainability, and consumer-centric product development, positioning it for continued growth and adaptation to emerging industry trends.
This year’s Flooring Adhesives Guide presents the most recent installer-friendly products, enhanced formulations, and the leading ecofriendly adhesives currently available in the market.
Roberts 656 Pressure Sensitive Adhesive R656-15 RLA Polymers Pty Ltd
SikaBond Pressure Sensitive Adhesive S201-15
WOOD/HARDWOOD
RLA 1018 Polyurethane Adhesive
RLA SMP Timber Flooring Adhesive
RLA SMP X3 Timber Flooring Adhesive
RLA Tru- Grip
SikaBond T-55J Timber Flooring Adhsive
Flooring Supplies
Polymers Pty Ltd
RLA Polymers Pty Ltd
Adhesives Guide
Australian Flooring Supplies
CAPITOL CARPET ADHESIVE 15LT CA150-15
A low VOC water-based carpet adhesive developed for bonding a wide range of carpets and underlays. CA-150 is suitable for bonding both jute and polypropylene backed carpets in direct stick and double bond type installations. The adhesive has prolonged rebond time and has low VOC emission levels that conforms to the Green Star building requirements.
CAPITOL PRESSURE SENSITIVE ADHESIVE 15LT
PS150-15
A solvent free pressure sensitive adhesive formulated for installing PVC backed, fibre backed, and cushion backed carpet tiles and reinforced vinyl composition tiles. It is also highly recommended for installing laminated slab underlays used in DoubleBond carpet installation. Capitol Pressure Sensitive Adhesive can be applied to concrete substrates with moisture contents up to 85% relative humidity tested with the In-Situ probe method.
CAPITOL VINYL ADHESIVE 15LT VI150-15
A water-based multipurpose adhesive suitable for installation of dimensional stable PVC flooring – including LVT, LVP, Linoleum and sanded back sheet rubber flooring up to 4mm thick, it is also suitable for bonding textile floor coverings with all common backings. This high-performance Adhesive has a good all-round balance between open time and work time, it can be used in wet mode for LVP or semi-wet mode for sheet vinyl floor coverings.
CAPITOL HS VINYL ADHESIVE 15LT
CHSV-15
A water-based hard set adhesive suitable for installation of dimensional stable PVC flooring – including LVT, LVP, Linoleum and sanded back sheet rubber flooring up to 4mm thick, it is also suitable for bonding textile floor coverings with all common backings. This high-performance adhesive has a good all-round balance between open time and work time.
ROBERTS R95 HIGH TACK CARPET ADHESIVE 95-15
A water-based formula that forms a strong tacky film to prevent carpet movement. Suitable for Double Bond and Direct Stick applications, it bonds slab underlay to subfloors and carpets to underlay. Ideal for Action, Hessian, tufted, and most woven back carpets. Adheres dual bond underlay to concrete and timber floors. With quick grab, shorter working time, and excellent re-bonding, it’s ideal for hard-to-hold carpets and smaller installations.
ROBERTS R656 PRESSURE SENSITIVE CARPET TILE ADHESIVE 656-15
A solvent free and low odour pressure sensitive adhesive. It is specially formulated for installing PVC backed and fibre backed carpet tiles and reinforced vinyl composition tiles. It is also highly recommended for installing laminated slab underlays used in Double-Bond carpet installation.
• Solvent free
• Low odour
• Can be trowelled or rolled
ROBERTS R280 HT VINYL PLANK & TILE ADHESIVE 280-15
A high-temperature, hard set acrylic polymer adhesive with a short open time, strong adhesion, and shear resistance. Fibre-reinforced and plasticiser-resistant, it withstands temperature changes, wet cleaning, and underfloor heating. Ideal for PVC vinyl flooring in sun-exposed areas like bay windows and glass shopfronts.
• Installer friendly
• Hard set
ROBERTS R2000 UNIVERSAL ADHESIVE R2000-15
A hard set acrylic co-polymer adhesive with strong initial tack for PVC vinyl and textile floorcoverings. Can be applied wet/semi wet offering extended open time, plasticiser resistance, and nonstaining properties. Suitable for interiors, it withstands wet cleaning and underfloor heating, ensuring a durable, reliable bond. Solvent free, Green Star compliant, very low VOC & anti-microbial formula.
Stopgap F77 One Coat Application System is a solvent free 2-part epoxy resin which cures to provide a waterproof surface membrane. It impedes the passage of residual construction moisture & rising damp from affecting subsequent floorcovering installations, allowing early installation of floorcoverings in fast-track building programmes.
STOPGAP P131 – GENERAL PURPOSE PRIMER
Stopgap P131 is a primer designed to promote the adhesion of Stopgap smoothing compounds to smooth, non-absorbent surfaces. It can also be used as a generalpurpose primer for absorbent surfaces to promote adhesion and to prevent unacceptably rapid drying of adhesives and smoothing compounds. It is suitable for use in marine applications as part of an IMO system.
STOPGAP RED BAG – FLOOR SMOOTHING COMPOUND
Stopgap Red Bag is a self-smoothing, water-mix smoothing compound suitable for use in light to medium-duty internal applications for preparing sound absorbent subfloors prior to the installation of new floorcoverings. The product is designed for application between 3 – 15mm. It is also protein-free which allows it to be used in biologically sensitive areas.
Stopgap 1600 is a fibre-reinforced smoothing compound designed for new or existing internal floor refurbishments in both domestic and commercial environments, prior to the installation of new floorcoverings. The product is also suitable for use over both electrical wired and water-fed underfloor heating and cooling systems. It is dimensionally stable and is supplied as a pre-blended dry powder, which is designed for application between 3 – 40mm in one application.
STOPGAP 1500 – HIGH PERFORMANCE, WATER-MIX SMOOTHING COMPOUND
Stopgap 1500 is a fast setting, fast drying, water-mix smoothing compound suitable for preparing sound internal subfloors prior to the installation of new floorcoverings. It can be applied directly over old adhesive residues such as bitumen and carpet tile tackifiers without the need for priming. Approved for use in marine applications.
STOPGAP 500 – FLOOR FINISHING COMPOUND
Stopgap 500 is a rapid drying floor finishing compound providing a smooth surface to plywood, existing floor smoothing compounds, sand/cement screeds, calcium sulphate screeds and other rigid dry absorbent surfaces, prior to the installation of floorcoverings. Can be applied to form a feathered edge finish.
STYCCOBOND F58 PLUS – FIBRE-REINFORCED VINYL AND RUBBER FLOORCOVERING ADHESIVE
Styccobond F58 PLUS is a fast-drying, fibrereinforced adhesive that can be used as a wet lay, semi-wet or pressure sensitive adhesive for securing vinyl and rubber floorcoverings. The product is designed to give a high bond strength and strong initial tack. It is solvent free, protected against biodegradation and is suitable for use over normal underfloor heating installations. Approved for use in marine applications.
STYCCOBOND F44 – VINYL FLOORING ADHESIVE
Styccobond F44 is a solvent free acrylic emulsion adhesive for the installation of vinyl floorcoverings. It is designed to give a high bond strength, strong initial tack and a long open time. It is protected against biodegradation and is suitable for use over normal underfloor heating installations. Approved for use in marine applications.
FLOORING INSTALLATION PRODUCTS WORTH GETTING STUCK ON.
With generations of expertise behind every product, F. Ball are the UK’s leading manufacturer of high performance subfloor preparation products and flooring adhesives - now available in Australia.
Adhesives Guide
Forbo Flooring Systems Australia
611 ULTIMATE LINO PLUS
Linoleum Adhesive - A Very low VOC emission linoleum adhesive. Recognised for having the best initial grab in the market with great working time for the installation of linoleum in sheet and tiles, as well as linoleum aquajet designs, borders and cork underlay. It is resilient against roller and caster chairs ensuring long-lasting performance. This was previously the 614 Eurostar Lino Plus.
641 EUROSTAR SPECIAL EL
Conductive Vinyl Adhesive - A special and superior acrylic dispersion adhesive for conductive vinyl sheets and tiles with very low emissions and high initial adhesion strength, featuring an electrical resistance of < 3.105 Ohms in accordance with EN 13415. Recommended for use as part of a full conductive system with copper tape.
615 EUROSTAR LINO PLUS EL
Conductive Linoleum Adhesive - A special superior acrylic dispersion adhesive for conductive linoleum with very low emissions and high initial grab, featuring an electrical resistance of <3.105 Ohm in accordance with EN 13415. Recommended for use as part of a full conductive system with copper tape.
FORBO FPS1
Pressure Sensitive Adhesive - A water-based, pressure-sensitive adhesive with low VOC emissions, anti-microbial properties and plasticizer resistance. Designed for Forbo Tessera carpet tiles and planks, Coral entrance flooring along with Flotex tiles and planks for domestic and commercial applications - Australian made.
FORBO F34
Permanent Bond Modular Vinyl Tile & Plans Adhesive - Australian made high-performing polymer blend adhesive for modular vinyl tiles and planks, offering a permanent bond. This adhesive is not only low in VOC emissions but also offers excellent resistance to plasticizers and is suitable for use on absorbent subfloor.
FORBO F54
Vinyl Sheet & Flocked Flooring Adhesive - This superior dispersion polymer blend adhesive has low VOC and is designed for the installation of commercial and domestic vinyl and Flotex sheet flooring. It is suitable for both compact and cushioned backed sheet flooring, providing a strong and permanent bond - Australian made.
New design vinyl flooring
Unmatched quality meets timeless design. Eternal Design vinyl ooring o ers lasting elegance with a durable, compact heterogeneous construction, perfect for high-tra c environments.
Choose from 85 colours and patterns across Wood, Material, and Colour collections. Available in various nishes for both aesthetics and performance.
Selected designs are also available in Eternal Next, our new adhesive-free Fast Flooring solution, designed for easy installation, uplift, and recycling at the end of its life.
www.forbo- ooring.com.au
Adhesives Guide
Polymer Engineering
COMMERCIAL CARPET ADHESIVE
CCA is a water-based carpet adhesive providing a strong tacky film of adhesive that is suitable for bonding carpets both Double Bond and Direct Stick installations. The adhesive offers a quick grab and has sufficient working time for smaller and larger installations. The adhesive tacks up quickly and has excellent re-bonding for hard to hold carpets.
PS CARPET TILE ADHESIVE
CTA is a solvent free pressure sensitive adhesive formulated for installaing PVC backed and modified composite backed Carpet Tiles. CTA can be applied to concrete substrates with moisture contents up to 85% relative humidity tested by way of in-Situ Probe method and concrete substrates with pH readings of up to 10.0.
HARD SET PLANK ADHESIVE
HPA is a solvent free, low odour, low VOC water based acrylic emulsion with excellent plasticiser resistance and non staining properties. It is protected against biodegradation, withstands normal wet cleaning practices and is suitable for use over underfloor heating.
UNIVERSAL FLOORING ADHESIVE
UFA is an acrylic co-polymer hard set adhesive with strong initial tack and bond strength qualities for a range of PVC vinyl, rubber, linoleum and textile floorcoverings. It has excellent plasticiser resistance and non staining properties. It is for interior use only and is protected against bio-degradation, withstands normal wet cleaning practices and is suitable for use over underfloor heating installations.
VINYL SHEET ADHESIVE
VSA is a water based acrylic emulsion with excellent plasticiser resistance and nonstaining properties. It is protected against biodegration, withstands normal wet cleaning practices and is suitable for use over underfloor heating installations.
TEMPERATURE RESISTANT PLANK ADHESIVE
TRP is an acrylic polymer, high temperature hard set adhesive with a short open time and excellent adhesion. It is fibre-reinforced and highly shear-resistant with excellent plasticiser migration resistance, non staining properties and provides resistance to temperature variations.
MS TIMBER FLOORING ADHESIVE
TFA is a permanently flexible solvent and isocyanate free Timber Flooring Adhesive. For bonding approved acoustic underlays to most common subfloors. TFA is also recommended for bonding solid timber flooring, Parquet flooring and engineered timber flooring to approved acoustic underlay as well as directly to most common subfloors.
X3 SMP TIMBER FLOORING ADHESIVE
TFA X3 SMP Timber Flooring Adhesive is a single-part, permanently flexible isocyanate free SMP Timber Flooring Adhesive. TFA X3 is a 3 in 1 product designed to control high RH, assist with acoustic abatement and bond most types of timber floorcoverings to most common interior subfloors.
Preperation & Installation
Dewalt launches high-performance pressure washers
To meet the diverse cleaning needs of trade professionals, Dewalt has launched its latest pressure washer, the DXPW3400SC, offering a high-performance machine designed to tackle everything from home maintenance to light trade cleaning requirements. For more heavy-duty commercial cleaning, the DXPW4415 pressure washer has been designed.
Dewalt DXPW3400SC: High performance for light trade and demanding DIY
The Dewalt DXPW3400SC Pressure Washer is the ultimate choice for light trade and DIY users seeking professional-level cleaning power. Delivering 3,400 PSI at 9.4 LPM (CETA Certified) from a durable Dewalt 210cc commercial-grade engine, the pressure washer offers unmatched performance and reliability for tackling tough jobs with ease.
Fitted with a steel-braided 7.62m highpressure hose, the DXPW3400SC also features an ergonomic spray gun with a 40cm stainless steel lance, four quick-connect nozzles, plus a bonus turbo nozzle and 38cm surface cleaner. These features make cleaning large areas and hard-to-clean places effortless.
“The Dewalt DXPW3400SC Pressure Washer was developed to meet the needs of both demanding homeowners and light trade professionals, providing a durable and powerful solution for various cleaning tasks," said Matthew Tojic, Dewalt Power Equipment Category Manager from Mayo Hardware. "Its compact design and high-quality components ensure ease of use and long-term reliability.”
The DXPW3400SC comes with a two-year engine warranty, two-year pump warranty, and five-year frame warranty, offering peace of mind for DIY enthusiasts seeking reliable, long-term performance.
Dewalt DXPW4415: Power for the professional cleaner
For medium to heavy trade applications, such as commercial cleaning, roof restoration, and concreting trade use, the Dewalt DXPW4415
Pressure Washer is the ideal choice. This powerful machine delivers 4,400 PSI of cleaning pressure at 15.0 LPM (CETA Certified) from a Dewalt 420cc commercialseries engine, which features low-oil shutdown protection for enhanced durability.
The DXPW4415 is equipped with a 15.2m steel-braided MorFlex quick-connect high-pressure hose, an ergonomic spray gun with an adjustable pressure regulator, side grip, and a 79cm stainless steel lance. These components ensure the pressure washer meets the demands of professional cleaners.
“Our Dewalt DXPW4415 Pressure Washer is designed for professionals who need reliable, high-output equipment to get the job done efficiently,” said Matthew. “The commercialseries engine and industrial Triplex pump provide the durability and power necessary for tough cleaning tasks.”
The DXPW4415 has a three-year engine warranty, five-year pump warranty, and ten-year frame warranty, ensuring lasting performance for heavy-duty users.
DXPW3400SC and DXPW4415 are available in select Bunnings stores nationally. s
Preperation & Installation Guidance on moisture testing by Standards Australia
Article by Standards Australia
Anew handbook to reduce health issues caused by trapped moisture in concrete subfloors
Trapped moisture in concrete subfloors can lead to serious issues from mould growth, flooring adhesive degradation, and more. Standards Australia is drafting a handbook to provide guidance on moisture testing in concrete subflooring, a measure that can help mitigate these issues early on.
Addressing Industry Challenges
Moisture-related issues in flooring installations have long been a concern for the wider community as well as industry professionals. Problems such as mould growth, adhesive breakdown, and overall flooring failure are the most widely known concerns. These issues not only compromise the structural integrity of buildings but also pose health risks and lead to significant economic losses. Standards Australia’s new handbook SA HB 245, Moisture Testing for Floor Covering Installations on Internal Concrete Substrates, seeks to mitigate these problems by offering clear testing methods that can be universally applied across various flooring materials and conditions.
Benefits to Industry Professionals
• Standardisation and Clarity: Currently, other building sectors such as waterproofing, ceramic, and restoration use the moisture testing method set out in the resilient and textiles standards AS 1884 or AS 2455. The development of this handbook aims to help all segments integrate their approaches and gain a better understanding of which test method will benefit their product for a successful outcome.
• Enhanced Decision-Making: With detailed information and a clearer understanding of the various testing methods and their applicability, professionals will be able to choose the most appropriate test method suited for their specific needs. This reduces the potential risk of floorcovering failures, and the associated costs of repairs and potential litigation.
• Improved Health and Safety: By addressing moisture issues effectively, the handbook aims to help prevent the growth of mould and the release of noxious odors from adhesive breakdown. This contributes to healthier indoor environments and could reduce overall workplace health and safety risks.
• Cost savings: Standardised moisture testing may lead to reduced costs by preventing floor failures and reducing the need for costly repairs. It may minimise
the risk of potential litigation related to moisture-related issues, providing economic stability for businesses.
• Environmental Impact: Effective moisture management helps in reducing waste and preventing environmental contamination. By providing guidance on durable and reliable flooring installations, the handbook supports increasingly sustainable building practices.
Preperation & Installation
Comprehensive and Inclusive Approach
The development of this handbook, led by Standards Australia committee, PL-015, Resilient Flooring, is a collaborative effort, engaging stakeholders from different sectors of the flooring industry. This inclusive approach ensures that the handbook addresses the needs and concerns of relevant parties, making it a truly comprehensive resource.
“One of the standout features of the proposed handbook is its focus on reliability to the building industry and equipping
professionals with the tools to confidently perform the relevant tests and accurately interpret the results. Its aim is to align international standards with Australian conditions, addressing a wide range of factors such as dew point, site conditions, concrete additives, and more, ensuring accurate moisture testing,” says PL-015 committee Chair, Gary Eggers.
The handbook will provide an overview of each test method, including its benefits and limitations. It will also cater to a range of flooring materials, including resilient flooring, textiles, among others. This
approach aims to support professionals in making informed decisions based on reliable data, tailored to the specific needs of their projects.
“For industry professionals, this handbook is not just a guide but a valuable tool that will support their work, helping them deliver high-quality, durable flooring solutions,” says Standards Australia’s Chief Operations Officer, Kareen Riley-Takos
SA HB 245 represents a significant step forward for the Australian flooring industry. By providing clear guidelines, it aims to enhance the quality and reliability of flooring installations, benefiting professionals and end-users alike. This initiative underscores Standards Australia’s commitment to excellence, health, safety, and sustainability, paving the way for a more resilient and robust flooring sector.
It is anticipated that the handbook will be completed by 2026.
To stay up to date with Standards Australia news, you can sign up to its newsroom and its monthly newsletter E-News: https://www. standards.org.au/subscription. s
Article by Chris Ogden
Improve Your Business Conversion Rate
Why we get it wrong and how to measure it.
From earlier articles, you will know that I consider conversion rate one of the most significant metrics we should measure in our businesses—maybe the most important.
However, it’s a challenge.
Conversion rate is one of the most significant metrics we should measure in our businesses— maybe the most important.
Depending on the systems we use to run our business, extracting information about quotes won and lost might be difficult. If
we rely on our salespeople for conversion rates, they will almost certainly be distorted. Manually counting job sheets and calculating the percentage of conversions is timeconsuming and prone to error.
If we can’t generate reliable information, it is difficult to know how our salespeople are performing, and it’s difficult to have meaningful discussions with those we feel might be dragging the chain.
For this article, I will assume that the reader is convinced of the need for good conversion rate data. We want to discuss why we get it wrong and how to improve.
Most flooring business owners will tell me their conversion rate is north of 70%. If I ask salespeople, they will tell me their conversion
rate is over 80%. The reality is that most flooring businesses and salespeople have conversion rates of 50% and less—often far less. The good news is that we can grow our business significantly with no additional customers.
So why the disparity? My theory is that sales result in activity, such as taking a deposit, ordering product, scheduling installation, etc. On the other hand, unconverted quotes are unseen and generate no activity. This activity creates the illusion that our conversion rate is higher than it is.
The reality is that most flooring businesses and salespeople have conversion rates of 50% and less—often far less. The good news is that we can significantly grow our business with no additional customers.
It can also depend on how salespeople measure their conversion rate. In my early days of owning a flooring business, we used a very manual method. We would count the job sheets for a period of time and calculate the conversion rate. Working alongside a salesperson, I noticed he wasn’t counting all his job sheets. When I asked why, he said he didn’t count “tyre kickers”.
In short, we can’t rely on gut feeling or selfreporting to measure conversion rates.
If we are going to measure conversion rates on an ongoing basis, the process has to be consistent and as simple as possible. The
Financials
Debtors
Quotes
more difficult or time-consuming it is, the less likely we are to keep it up with the result we take our eye this critical performance indicator for our business.
Ideally, we want to be able to access our conversion rate from our business management system, but even then, we can debate the parameters we use.
Whatever parameters we use, we can measure our conversion rate if we are 100% consistent and measure it regularly.
I recommend a monthly exercise of going back two months and running your conversion report for three months. In March, for example, I would run my conversion report from November 1st to January 31st. Customers who got quotes in that period would likely have made a decision by March. Yes, there will always be some “noise” in the
report—clients who were quoted in October but accepted in November, for example. However, by consistently sticking to these parameters you will get the most accurate picture of conversion rate in your business.
There are many reasons why you might want to consider RFMS for your flooring business. You might want greater visibility of business performance (conversion rates, for example), you might be looking for greater efficiencies, and all of us want to be more profitable. We will be happy to meet with you to show you how RFMS might help achieve these goals. s
Chris Ogden is a consultant and Managing Director of RFMS Australasia (RFMSanz.com), a supplier of IT solutions for the flooring industry. Chris has an extensive background in all aspects of the flooring industry, and he can be contacted at cogden@rfmsanz.com.
Add SEE to your 2025 staff development strategy
Strengthen your business and workforce with the Skills for Education and Employment (SEE) Program. The SEE Program provides access to foundation skills training for all Australians seeking to improve their reading, writing, maths and basic computer skills, enabling them to actively participate in the economy and society.
From 1 July 2024 your business can partner with one a SEE Provider to design and deliver a Workplace-Based Training Project specific to your business needs. These projects can be delivered to your employees in the workplace, at a time that is convenient to you.
Start 2025 strong: new year, new skills
Invest in your employee’s future and set your business up for long-term success. The SEE Program provides a practical and cost-free way to upskill your workforce’s language, literacy, numeracy and digital (LLND) skills.
What is the SEE Program?
The SEE Program is an Australian Government initiative that equips employees
• advanced digital and numeracy skills to manage workplace challenges effectively.
• increased morale and engagement, leading to reduced staff turnover. Upskilling employees not only empowers your team but also strengthens your organisation by fostering a more capable, confident and cohesive workforce.
Who can benefit from the Program?
Your employees
with the skills they need to succeed in their current roles and grow within your business. Through tailored training delivered by experienced training providers, employees gain:
• enhanced verbal and written communication for better internal and external interactions.
• improved confidence in professional relationships and stakeholder management.
Around one in five Australian adults – or about 3 million people – have low literacy and/or numeracy skills.1 Approximately 60 per cent of these individuals are employed. They may struggle to fully participate in the workplace, adjust to workplace changes, or advance their careers. The SEE Program offers free, customised training to help your employees improve their foundation skills, leading to increased confidence and job satisfaction.
Training
Your business
The Australian Industry Group (Ai Group) found 99% of surveyed employers report their businesses as highly affected by low levels of literacy and numeracy in their workforce.2 Your business can benefit from tailored training that improves verbal and written communication skills and enhances numeracy and digital skills. This can lead to increased knowledge and confidence which may lead to reduced staff turnover.
Workplace-Based Training Projects
Through Workplace-Based Training Projects, employers, industry associations and unions can partner with a SEE Provider to design and deliver customised training projects, which are:
• delivered onsite, at your workplace, at a time and location that suits you and your team.
• tailored to address specific business needs, ensuring immediate relevance and impact.
• flexible, allowing your business to minimise operational disruption while maximising results.
The length of the training course depends on your business and employee training needs. Typically, Workplace-Based Training Projects are on average 200 to 250 hours of training and assessment, delivered over 6 to 8 months.
Why add SEE to your 2025 Planning?
Including the SEE Program in your business strategy ensures you:
• build a skilled, confident workforce ready to tackle new challenges.
• improve employee satisfaction, reducing turnover and associated costs.
• stay competitive in a rapidly evolving business landscape by equipping staff with foundational skills for the digital age.
How to apply
You can partner with your local SEE Provider who will design and deliver a project that suits your business needs. The SEE Provider is responsible for completing and submitting an online application form, identifying the learning needs of your employees, the type of training intended to be delivered and the amount of training and assessment they expect to undertake. The SEE Provider is funded by the Department of Employment and Workplace Relations to deliver the training project.
The department will run up to four project rounds per year. Generally, the application assessment process, from receipt of a project application to notifying the SEE Provider of the outcome, takes around 6 weeks to complete.
Get Started
To find out how to access the SEE Program, you can contact your local SEE Provider by visiting -dewr.gov.au/SEE s
WorkSafe urges employers to prioritise young worker safety
Young workers need more support Young workers bring a range of benefits to workplaces, including:
• innovation and creativity
• new skills and optimism
• future talent and protection against skill gaps
Young workers are also more likely to be injured because they are often new to a job and may be inexperienced.
Did you know young workers have the highest chance of being injured in the first six months of starting a new job?
Young workers are a diverse group of people who may react and behave differently to more experienced employees in the same situations. They often look to peers to reassure them and are less likely to ask questions for fear of negative consequences. This is where you can help them.
Understanding the unique risks to young workers is important to help them stay safe at work.
Creating a culture that protects young workers
When young workers know that health and safety is important in the workplace, they are more likely to follow safety procedures, raise issues and promote a culture that keeps everyone safe. Young workers look to leaders and co-workers to better understand workplace health and safety culture.
The term ‘safety culture’ means the set of positive occupational health and safety (OHS) values, beliefs and views that employers and employees share and demonstrate in the workplace.
To support young workers in the workplace, it is important that your workplace’s safety culture promotes ensuring safety, reducing risks and talking openly about hazards. A positive workplace safety culture makes workers feel safer, increases productivity and lowers staff turnover.
Safety culture starts with leaders who value and model safe behaviour at work. Leaders can do this by:
• identifying hazards and acting quickly to fix them before they become a risk to physical or mental health
• finding safer ways to work
• showing their commitment to safety by complying with OHS duties
• prioritising and responding to safetyrelated issues or concerns
• having regular talks about OHS matters and encouraging everyone to report unsafe work or workplace hazards
• breaking down barriers to reporting, for example, fear of retribution
• promoting safety culture by displaying targeted safety information or installing guides and reminders in high-risk areas
The information below describes steps you can take to meet your legal duties and keep young workers safe. This is not a comprehensive list, but it can help you to understand how young workers are different to other, more experienced employees.
Provide information
All employees require a proper induction. Young workers are often inexperienced and may need more information than other employees.
Key parts of a health and safety induction for young workers should include:
Safety
• OHS introduction including how to identify and report unsafe work
• workplace hazards and risk control measures
• OHS policies and procedures
• first aid and emergencies
• tour of the workplace and introductions to key personnel, including health and safety representatives (HSRs), if any
• ongoing training and chances to ask questions
Provide instruction and training
Young workers may need extra instruction and training because they are newer to the workforce. Be aware that they may not ask for this, so you need to make sure young workers understand how to do their job or use equipment safely.
You may also need to consider young workers' skill or experience when designing and reviewing systems of work, to ensure their safety.
Use the 'Tell me, Show me, Watch me' approach when doing task-specific instruction and training with young workers.
This approach has three steps:
Tell me
Provide a detailed explanation of the task. Explain the task to the young worker clearly and in detail, highlight key elements and outline the procedure. Explain why safety procedures or steps are important to prevent injury.
Show me
Demonstrate the task. Demonstrate the task while the young worker watches you, explain key elements and ask the young worker questions to check that they understand. Show them why safety mechanisms are important and how they work to prevent injury.
Watch me
Observe the young worker performing the task. Watch the young worker doing the task and give them clear and useful feedback to support them to do it safely. Ask them why the safety steps are important, to link back to the safety procedure.
New jobs can be overwhelming, so give young workers plenty of chances to ask questions and take the time to listen and repeat information if you need to.
Provide personal protective equipment (PPE)
You must provide young workers with the equipment needed to do their job safely and show them how to wear or use PPE (if relevant).
Explain why they need PPE for the task, how it will prevent injuries and the type of injuries that can occur if they don’t use PPE correctly or at all. Ensure that young workers understand why PPE is important.
It’s especially important to check that all employees are using PPE when a new worker starts at the workplace. This will support the young worker’s confidence to always use their PPE.
Supervise
Good relationships between supervisors and their young workers can lower the risk of workplace injuries. Young workers often worry about losing shifts or their job if they raise health and safety concerns. Modelling positive working relationships, giving useful feedback, and encouraging questions supports a culture of safety and can empower young workers to speak up. It also encourages young workers to do their work in a way that is safe and without risks to health.
Consult
You must include young workers in consultation about OHS matters, such as workplace hazards and control measures.
You should encourage young workers to take part in the consultation process. For example, you could set up daily stand-up meetings with young workers at the start of shifts to discuss safety issues, encourage open discussion and build team rapport.
Ensure that HSRs are included as part of the health and safety culture in the workplace.
For more information on workplace safety go to - www.worksafe.vic.gov.au
Compliance Begins with Classic Champion sustainability with Global GreenTag certified products
Despite Australia’s vast renewable energy resources, our nation continues to lag in environmental protection.
In the latest Climate Change Performance Index, Australia dropped from 50th to 52nd place out of 63 countries and the European Union. This serves as a stark reminder of the urgent need to future-proof our manufacturing and building industries for a more sustainable future.
Businesses often face challenges when integrating sustainability measures, such as high initial investment costs, supply chain transparency issues, and competing priorities. However, the long-term consequences of inaction—environmental, economic, and social—will far outweigh these initial hurdles.
Environmental responsibility is becoming a key driver in the building industry, influencing how architects, designers, and developers select materials. As demand grows for sustainable architecture and transparent business practices, independent third-party certifications play a crucial role in verifying that products meet evolving sustainability standards.
Global GreenTag International: Leading the way in sustainable certification
Global GreenTag International is a worldrecognised third-party assessment and ecolabelling organisation that operates under strict International Standards, verifying products' sustainability, environmental, social and ethical performance across diverse industries.
Global GreenTag’s stringent product certification standards are recognised in Australia, New Zealand, and over 170 other countries worldwide and effectively serve to cut through the prevalence of greenwashing—a practice whereby sustainable product claims being made are unsubstantiated and only serve to deceive buyers in the market. Covering sectors from building and construction to infrastructure and landscaping, GreenTag certifications provide credibility and assurance.
Empowering consumers, businesses, and governments to make informed, environmentally responsible product selections, Global GreenTag International offers 11 product-level certifications and declaration and verification programs, including the whole of sustainability GreenRate program.
What is the Global GreenTag GreenRate certification program?
Global GreenTag first developed the GreenRate assessment scheme to align with the Green Star rating tools created by the Green Building Council of Australia. The program has since evolved with implementation in other countries.
The GreenRate certification program classifies products into three levels—A, B, or C—based on an independent assessment of their ecological impact, health benefits, and overall sustainability. Level A is the highest rating that can be achieved after undergoing the program’s rigorous evaluation processes.
To achieve Level A GreenRate certification, products must demonstrate excellence in key sustainability areas, such as:
• Healthy VOC levels
• Low toxicity
• Resource efficiency
• Emissions reductions
• Fit-for-purpose certification
• Design for recycling and/ or reuse
• Availability of replacement parts
• Compliance with relevant social and environmental laws
Recognising businesses contributing to a more sustainable future, a GreenRate Level A certification contributes 100% of the available Green Star credit points toward Green Star Building accreditation.
Why Choose Global GreenTag certified products for your project?
The rigorous GreenTag certification programs empower specifiers to make informed, responsible product choices that enhance built environments while promoting community well-being. Architects and designers can collaborate with certified manufacturers to achieve their sustainability goals.
Overall benefits of Global GreenTag GreenRate certification:
• Health and Safety: GreenRate-certified products undergo rigorous, scientifically backed processes and assessment criteria to ensure they are created from
Compliance Begins with Classic
responsibly sourced materials, made under ethical processes, and safe to use. This provides third-party assurance that these products have a very low to no toxic impact on indoor environments.
• Environmental Impact: Products certified under GreenRate use less energy and water, and raw materials are sourced to conserve natural resources and reduce overall environmental impact.
• Cost Savings: Using GreenRate-certified products in building projects can lower energy and water bills, offering longterm savings while potentially increasing property value.
• Enhanced User Experience: Spaces built with GreenRate-certified products are healthier, offering users greater peace of mind, knowing the materials used meet high sustainability standards.
Sustainability is no longer just an aspiration—it’s a necessity. Choosing certified sustainable products is a shared responsibility for a healthier, better future.
Commercial Entrance Matting: Essential for compliance, safety, and sustainability
As we continue prioritising sustainability across all aspects of building design, it’s equally important to focus on health, safety, and accessibility in high-traffic public spaces. Entrance matting is a fundamental component in this effort, enhancing safety and ensuring public buildings comply with Australian Standards.
Entrance mats trap moisture and debris at entry points, reducing the risk of slips, trips, and falls while preserving
Sustainability starts at the door
Australia’s Only Global GreenTagCert™ GreenRate™ Level A Certified Entrance Matting
Classic Integra Vantt
the cleanliness and durability of your building's interior. Given the high traffic volume at public entryways, choosing high-quality, compliant entrance matting is crucial for ensuring safe accessibility and long-term performance.
Classic Integra Vantt Entrance Matting: Australia’s first Global GreenTag GreenRate Level A Accreditation
Beyond compliance, Classic Architectural Group’s Integra Vantt is Australia's only entrance matting system to achieve a GreenTag GreenRate Level A certification.
This prestigious Level A accreditation assures that the Classic Integra Vantt 5500, 7500, and 9500 entrance mats meet high standards in core environmental and sustainability criteria.
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Compliance Begins with Classic
What makes Classic Integra Vantt a GreenTag GreenRate Level A certified product?
• The frame is constructed from locally sourced, low-emission aluminium, reducing the environmental impact during production.
• The inserts are made from GUT-certified polyamide matting and stringently tested to meet environmental requirements.
• Designed for easy repair, the Integra Vantt system ensures a long lifespan, helping reduce waste and the need for frequent replacements.
• Both the aluminium frame and the polyamide inserts are fully recyclable, reinforcing the product’s sustainable lifecycle.
In addition to earning the GreenRate Level A certification with GreenTag, Vantt entrance matting is Australian Made and GUT certified. The GUT certification ensures that the entrance matting meets stringent international green ratings for environmentally friendly manufacture, recyclability, and low VOC levels.
The Classic Integra Vantt system is an NCC and AS1428-compliant matting solution. Backed by a lifetime warranty, it is ideal for high-traffic settings such as commercial office buildings, shopping centres, sporting facilities, and any space that requires safe public access.
In addition to its sustainable features, Classic Integra Vantt entrance matting features an innovative, flexible interlocking system that
allows easy customisation to fit any shape, including curved applications like revolving doorways. Its architecturally designed roll-up aluminium design, available in a wide range of colours, elevates the appearance, safety, and acoustics of building entrances.
Backed by a lifetime warranty, it is ideal for high-traffic settings
Use Classic Integra Vantt’s complimentary 3D/AR product visualisation tool to see how it can complement your flooring design.
Visit the website to learn more about Classic Integra Vantt, Australia’s first Global GreenTag GreenRate Level A certified entrance matting.
Above: Casselden
Achieve sustainability excellence with Classic Architectural Group
Building on their achievements with Australian Made products and the LIFE Program, the Global GreenTag GreenRate Level A certification reinforces Classic Architectural Group’s ongoing commitment to local manufacturing, sustainability, and recycling initiatives. With the support of clients, partners, and employees, Classic takes full ownership of their products, ensuring responsibility for their creation, lifecycle, and end-of-life impact.
Whether it’s entrance matting, stair nosings, tactile indicators, or car park fit-outs, Classic Architectural Group is dedicated to enhancing the sustainability and accessibility of public spaces nationwide.Trusted by building professionals, contractors and architects, Classic has recently supplied and installed a range of products for 6-Star Green Star-rated projects across Australia. Notable projects include the Officeworks Head Office at Chadstone Place, 555 Collins Street, 443 Queen Street, and the Northcote Aquatic and Recreation Centre.
With over 40 years of expertise, Classic’s comprehensive stair and floor safety solutions are crafted for luxury architectural design and long-term durability, ensuring sustainability and compliance at every stage. If you are working on a project aiming for Green Star Building accreditation, contact Classic Architectural Group to discuss your goals.
Above: Integra Vantt entrance matting at tbe Sydney Cricket Ground.
Place in Melbourne with Integra Vantt entrance matting. Image credit: Pixel Collective
BCITO
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The decision isn’t.
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New Zealand’s leading building site.
Registration for Domotex asia/CHINAFLOOR 2025 is now open
Domotex asia/CHINAFLOOR will take place in Shanghai from May the 26th to the 28th showcasing the latest developments and trends in the flooring industry and offering a wealth of business opportunities in the Asian markets. This will be the largest dedicated gathering of the international flooring community in 2025. Buyers of all types of carpets and flooring solutions can now enjoy free access to the event by registering online at https:// www.domotexasiachinafloor.com/registernow.shtml
A Growing Global Impact
More than 1600 exhibitors from over 40 countries are expected to exhibit across seven dedicated halls at the National Exhibition and Convention Center (NECC – Hongqiao). In 2024, Domotex asia/CHINAFLOOR welcomed 83,850 visitors from 117 different countries. The number of international visitors reached 17,923 and marked a 25% increase compared to the previous year, surpassing the record set in the 2019 edition and establishing the event as more global than ever. The 2025 edition is set to achieve another milestone in international participation.
Carpet and Rugs Sector
Known as the heart of Domotex brands, this sector will occupy two halls, covering the entire carpet supply chain and offering a wide range of carpet solutions. Renowned international and Chinese carpet brands such as Bikaner, Bulckaert, Dongsheng, Elite, Haima, Home Value, Kingtex, Paulig, Ruixin, Standard Carpets, Shree Mahesh, Voxfloor will showcase everything from hand made to machine-made carpets and rugs, catering to all residential and commercial needs. At the same time, leading brands such as Card-Monroe, Groz-Beckert, Freudenberg, Staubli, Trutzschler, Universal Fibers, Vandewiele and Zimmer will showcase solutions for the carpet production supply chain.
Hard Flooring Sector
Hard flooring, the largest segment of the event, will occupy four halls, featuring a
variety of resilient, wood, laminate, cork and bamboo flooring, alongside outdoor decking and sport flooring. In one dedicated hall, FLOORTECH Asia, will focus on the entire hard flooring supply chain, including raw materials, machinery, accessories, coating, installation technologies, testing, certification, and more. World leading companies such as Swisskrono, CFL, Eletile (HMTX), Unilin Technologies, Valinge, i4F, LX Hausys, Daejin, KDF, KTE, Yousung, Power Dekor, Kingdom Flooring, Novalis, Adesiv, AICA, Azumi, BONA, ExxonMobil, Wintersteiger will showcase their latest innovations in these halls.
Building on over two decades of successful collaboration, the co-organisers of Domotex asia/CHINAFLOOR - Globus Events and Hannover Milano Fairs China (Shanghai based joint venture between Deutsche Messe and Fiera Milano) have reached an agreement to establish DACF Exhibitions Shanghai Ltd, a joint-venture company. Starting in 2025, this new company will assume full responsibility for the organisation and management of the show. It will also focus on new development opportunities in the flooring industry within China and across the broader APAC region. This organisational change will not disrupt the show’s current operations, and the project team will remain unchanged.
“The establishment of DACF Exhibitions Shanghai Ltd. marks a significant step forward for Domotex asia/CHINAFLOOR. This new partnership strengthens our position as Asia’s leading platform for the flooring industry, enabling us to better meet the evolving needs of the market, drive innovation, and create valuable synergies across the entire value chain.” - said Sonia Wedell Castellano, Global Director at Domotex. s
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