Flooring Magazine Dec 2021/Jan 2022

December 2021 / January 2022

AUSTRALIA & NEW ZEALAND

Bundall

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Contents

3

vol 39 no 6

News

Editor’s Note

6

DesignBUILD 2022

Training 16

Apprenticeships – now a necessity

Feature 18

Welcome to the December / January 2022 issue of Flooring Magazine. Inside this issue you will find our annual carpet feature – All Things Carpet, where we showcase the various new products and accessories available in the marketplace as well as take a closer look at the new and improved installation techniques being used by installers today.

Forbo Flooring Systems is celebrating 60 years and inside this issue we share their many accolades in our Company Profile where look at their contribution to creating better indoor environments with a focus on human health, supplying floor coverings that are functional, safe, comfortable, and environmentally friendly.

All things carpet

Company Profile 30

Forbo in the world

Spotlight On

Please feel free to contact me directly regarding any industry news, company events, training and or product information at – michelle.cammiade@ elitepublishing.com.au

34

Andersens Browns Plains

Software 38

Don’t forget to join our growing online community and visit us on Facebook and Instagram.

Safety

The team at Flooring would like to wish you all a safe and happy New Year, until next time…. Enjoy your read.

Improve your business – control the sales pipeline

40

40 Years of championing floor safety

Talking Business

Michelle Cammiade

44

Editor

Clever Choice Design Floors

Flooring Magazine is now on: @flooringmagazineaustralia

Front Cover Andersens www.andersens.com.au

@flooringmagazine @flooringmagazine

Flooring December 2021/January 2022

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News

4

GECA recognised as best for the world The team at GECA, take the concept of continuous improvement very seriously, not just for their licensees but for themselves as well. So, they are incredibly proud about being recognised as one of the Best for the World B Corps of 2021.

GECA has proudly been a Certified B Corp since November 2015. The Best for the World are B Corps whose scores in one or more of the five impact areas assessed towards the certification reach the top 5% of all B Corps worldwide. At GECA, they have been recognised for their efforts in the area of Governance. This means that they have achieved a top score in overall mission, ethics, accountability and transparency.

As all B Corps are already businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose, this is a recognition that makes GECA incredibly proud. GECA will continue collaborating with the global B Corp community to improve and positively impact all their stakeholders.

The Best for the World recognition is administered by B Lab, the global non-profit network that certifies and mobilises Certified B Corporations. Today there are more than 4,000 Certified B Corporations across 77 countries and 153 industries, unified by one common goal: transforming the global economy to benefit all people, communities, and the planet.

Flooring December 2021/January 2022

“Best for the World is a special program for the B Corp community, and we’re thrilled to resume it after pausing the program in 2020 due to COVID-19,” said Juan Pablo Larenas, Executive Director of B Lab Global.

“This year’s Best for the World companies are operating at the very top of their class, excelling in creating positive impact for their stakeholders, including their workers, communities, customers and the environment. We’re proud of the community of stakeholder-driven businesses we’ve cultivated over the last 15 years; together, we’re marching toward our collective vision of an inclusive, equitable and regenerative economic system for all people and the planet.”

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News

6

DesignBUILD 2022 DesignBUILD returns to Melbourne with a reimagined focus for the building and construction industries.

professionals, and the Be Summit, a one-day conference bringing together Australia's built environment leaders, government policymakers, and market experts to discuss the industry’s plans for the future.

After three years, Australia’s premier trade event for the architecture, building and construction industries, DesignBUILD, returns on the 10th to the 12th of May 2022 at the Melbourne Convention and Exhibition Centre.

Showcasing a reimagined DesignBUILD, the event is coming back with a renewed focus by shining a light on the best of quality Australian brands, products and sustainable solutions, as well as giving businesses the chance to discover new markets, create new opportunities and build connections across the entire building life cycle.

For the first time ever, DesignBUILD will be co-locating with not just one, but two other of the nation’s leading built environment events. Total Facilities (TFX), the nation’s single most important event for Facilities Management and like-minded industry

“We have been able to build a legacy over 30 years, with constant presence in Australia’s building and construction communities.

Leveraging on this experience and history, we want to make sure we provide our exhibitors and visitors the support they and the wider industry need, especially given the disruption in 2020 and 2021,” says Commercial Manager, Lynn Ormiston.

“This co-location opens up a world of new opportunities, providing a true trade

platform as Australia’s built environment industries gathers at one essential event.”

Also new to the show floor in 2022 will be the specially curated Digital Building Zone, sitting seamlessly between the two events and presenting up-to-the-minute solutions in construction technology and smart buildings. This will be accompanied by the new Digital Construction Week (DCW) Theatre sponsored by NBS Australia, introducing a dedicated content stream to the growing sector and introducing the UK’s largest leading platform for innovation and technology in the built environment into the Australian market.

“Australia’s construction industry is poised for a digital revolution, and we aim to offer the industry-exclusive opportunity to connect with enterprise companies and start-ups in the construction tech market to help businesses realise the potential of digitisation to deliver increased value across their built asset lifecycle.”

Stand bookings for the 2022 event are now open. For those who are interested in exhibiting at DesignBUILD, contact the DesignBUILD team at https://bit.ly/332yzQp. Registration for DesignBUILD will open in early 2022, subscribe here at https://bit. ly/3xUUB2O to stay up-to-date on event information.

Flooring December 2021/January 2022

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U LT I M AT E

U LT I M AT E

SDU1-0426 Tassie Sassafras

U LT I M AT E

www.kenbrock.com.au

News

8

RFMS Wins FCN's Award of Excellence RFMS was awarded winner of the Technology category at the Awards of Excellence dinner hosted by Floor Covering News and The International Surfaces Event in Garden City, New York, on September 30, 2021.

The Award of Excellence is voted via a survey sent to retailers, manufacturers, and vendors throughout the flooring industry.

This was the 25th Anniversary of the awards celebration; however, this was the first year to include Technology as a category.

RFMS was recognised as Best In Class for Technology in the flooring industry.

Representatives from the top manufacturers and suppliers were present, and Madeleine Bayless, President and CEO of RFMS, said, "It was a privilege to accept the award on behalf of all the team members at RFMS who make our products and clients so successful!"

Chris Ogden commented that the award reinforced RFMS Australasia's experience distributing and supporting RFMS products; “every day we have thousands of people across Australia and New Zealand using RFMS products to help them be more effective and successful”.

Australian FloorStyle Cooperative gain new members Since the start of the new financial year, Australian Floorstyle Cooperative, managed

by David Wicks, their Executive Director, have gained three new members, MBM Carpets who are based in Wodonga, Victoria, Ceramica Living who are based in Pooraka, South Australia and Wilson Flooring who are based in Murtoa, Victoria, as it continues to diversify its member base across all of Australia.

MBM Carpets are owned and operated

by Matt and Ann Middleton. Matt is the main installer for the business, diligently supported by two staff members, whilst Ann looks after the showroom, conducts the measures, colour consulting and quotes and looks after the day to day running of the business.

Ceramica Living is run by Mario Karlovic, supported by his dedicated team. They started 4 years ago and were predominately a tile shop initially, however, have recently branched out into carpet and hard flooring.

They continue to grow each year and have redone their flooring area to support their expansion and now have a fantastic display of both hard flooring and carpet.

Wilson Flooring are owned and operated

Flooring December 2021/January 2022

by Craig and Allyssa Wilson, Craig was previously an installer with his own client base of builders, real-estate agencies and nursing homes and recently decided to significantly expand his operation and purchased a showroom. He is currently in the process of fitting it out and aims to open their doors to the public in January.

Craig is planning a well-designed show room, where people can access quality flooring products and speak face to face to with someone who is extremely knowledgeable about the flooring industry.

For more information, or if you are an independent flooring retailer, or looking to regain your independence, and would like to join one of Australia’s fastest growing flooring retailers, please contact sales@ australianfloorstyle.com.au

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Product Update

10

More than human Tarkett’s new carpet tile collection combines neutrals and colours to bring tactility and serenity to the workplace To compliment the fast-paced digital environment of workplaces, Tarkett have launched their stylish and innovative More Than Human collection, featuring the DESSO Serene and Serene Colour carpet tiles. These 100 per cent recyclable carpet tile collections offer architects and designers complete design flexibility and allow for colour to be built as desired.

Whilst developing the DESSO Serene and Serene Colour collections for the workplace, Tarkett’s designers took inspiration from embracing the demanding world of technology and the science of how people as biological beings respond and react to their surroundings. Tarkett wanted to demonstrate how individual colours and combinations affect people, and how the tactile nature of soft materials can make employees feel calmer while in their work environment.

Design and flexibility Designed specifically to apply a muchneeded human touch to workplace interiors,

the subtle pattern of DESSO Serene and Serene Colour takes creative cues from the serenity of watercolour paintings. Available in a rich palette of nine neutral tones, DESSO Serene scales from cool, calming shades to warm and friendly hues. Part of the More Than Human collection, DESSO Serene appeals to the senses, with each of its unique components embodying tactility, and most importantly, offering adaptability.

Complementing the organic nature of Serene, the Serene Colour collection features eight accent tones, allowing designers the flexibility to deliver a more understated scheme, made up of neutral tones, or choose to inject vibrancy through a seamless evolution from Serene to Serene Colour. The DESSO Serene Colour designs are not solid but feature an ombre-like colour transition that matches perfectly with a neutral design from the DESSO Serene collection. This allows for colour to be personalised to fit the client’s desires, ensuring fluidity between individual interior spaces and more open spaces.

The collection is designed in line with the Tarkett Human-Conscious Design approach, which aims to deliver safer and healthier spaces in which people can reach their full potential. In addition to their aesthetic appeal, both carpet tile collections provide a truly sustainable solution. The products are 100 per cent recyclable* in Tarkett’s own carpet

Flooring December 2021/January 2022

recycling centre, made from 100 per cent regenerated ECONYL yarn and Cradle to Cradle Certified Silver level. The tiles also come with EcoBase backing as standard, which contains an average of 80 per cent upcycled chalk sourced from local water providers.

Ludwig Cammaert, Design & Technical Development Director at Tarkett, said: “We live in a world that is changing at such a rapid pace, with workplaces adapting to constant advances in technology. Because of this we wanted to create a sensory collection that brings serenity and a calming feel to the workplace, and More Than Human does just that! With a plethora of colours and gradients, the More Than Human collection offers endless possibilities to create modular spaces and brighten up workplace interiors.”

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Product Update

11

New Smartrop Ultimate Smartdrop Ultimate is the market leading option where comfort, practicality and style reign supreme. These vinyl planks are 5mm thick with a 0.55mm wear layer, giving them superior durability and added comfort underfoot. With a 1.5m long plank format they will give any home a large open feel. This range is made up of contemporary oak designs and realistic Australian timbers, resulting in flooring with a distinguished look and feel. Kenbrock’s Smartdrop Ultimate range with 12 stunning wood grain patterns will not disappoint.

Specifications • Plank size: 230 x 1500mm • Thickness: 5mm • Wearlayer: 0.55mm (commercial quality)

• • • • • •

Qty/Ctn: 5 M2/Ctn: 1.725 Warranty: Lifetime domestic* Warranty: 15 year commercial* 12 references/designs 4 Australian timbers specie looks including; Native Spotted Gum, Enduring Blackbutt, Tassie Sassafras and Ornate Blackbutt.

Features and Benefits 1. PUR surface treatment Stain resistant – easy maintenance 2. 4D Design Matt surface finish – reduces the visibility of dust and dirt Crystal wearlayer – clarity of printed timber design

Structured embossing with bevel realistic feel High-definition digital printing – true timber realism 3. Grip wave backing Wave textured backing - stronger adhesion Moisture resistant – can be installed in any room of the home, including kitchen, laundry and bathrooms 4. Resilient comfort core Noise absorbent – 50 LnTw ≤ beating the 62 LnTw ≤ industry standard Underfoot comfort – cool in summer and warm in winter 5. Double fibreglass core Dimensionally stable for Australian climates – no need for scotia.

Product Update

12

Patricia Urquiola collaborates with Bolon Bolon introduces a new collaboration collection, together with the influential architect and designer, Patricia Urquiola. The Swedish design company has for a long-time admired Patricia’s designs.

Bolon is a Swedish design company that makes innovative flooring solutions for public spaces.

It is a third-generation family business run by sisters Annica and Marie Eklund. Under their leadership, Bolon has transformed from a traditional weaving mill into an international design brand with clients such as Armani, Google, Four Seasons Hotels, Chanel, Adidas, Apple and Missoni.

"For many years, Marie and I have dreamt of collaborating with Patricia. Her aesthetic appeals to us and it really is a dream come true to introduce the Bolon by Patricia Urquiola collection to the world. Her great sense for colour is reflected in the collection and has led to a new palette that doesn't exist in our existing range. We are proud to add Patricia to our portfolio of Bolon friends", says Annica Eklund, Chief Creative Officer at Bolon.

While working on the collection, Patricia found a resemblance between the weaving technique of Bolon flooring and the Japanese tradition of Sashiko stitches. By developing, experimenting and combining Bolon with Sashiko, the colours, patterns and designs came naturally. Bolon by Patricia Urquiola is a high-end design collection with soft colours, characteristic stitching details and patch-like patterns.

"Sashiko means craftsmanship, a sense of materiality. When we started to work on this collection, we wanted to give the flooring a more authentic feel. We started researching, as we do for all textiles, but applied the approach to weaving techniques. We wanted to communicate cosiness, a feeling of warmth, and Sashiko came up as the leading concept for the collection. I think it worked out really well", says Patricia Urquiola.

Bolon by Patricia Urquiola consists of one design that comes in four colours; grey, beige with blue details, a clay coloured pink and a calm green. Available in roll format and made in Sweden, the collection contains recycled material, is easy to maintain, has a high-performance classification 33 heavy commercial and a 15 years warranty.

With a strong commitment to sustainability, Bolon designs and manufactures all collections at a facility in Ulricehamn, Sweden. The company is recognised worldwide for its awardwinning flooring and its collaborations with some of the world’s most acclaimed innovators and creatives.

The collection is now available worldwide, and is a perfect flooring for office spaces, hotels, retail stores, hospitality venues and education spaces. The characteristic three-dimensional look of Bolon flooring adds a tactile feel to any interior with the highest technical performance in every square meter.

Flooring December 2021/January 2022

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Product Update Protecting the environment through intelligent design Polivac International is Australia’s leading manufacturer of commercial sanding and cleaning equipment. All machines are designed and manufactured in Australia, hence ensuring quality and reliability of each product. With over 70 years of knowledge and expertise, they have meticulously designed heavy-duty sanding machines. Currently, they offer seven different products under their sanding range, each incorporated with features for diverse working requirements.

The Polivac team knows that finding the right sander that performs tough sanding jobs without creating a dusty mess is a challenge.

To solve this problem, they have introduced the Slow-speed SV25 Supervac and the Highspeed SV30 Supervac Vacuum Sanders. These machines are packed with features that aid in executing tough sanding jobs.

The Slow-speed SV25 Supervac Vacuum sander is powered with 1.1 kw, 4 pole motor and 188 rpm pad speed. The High-speed SV30 Supervac Vacuum sander is powered with 1.5 kw, 2 pole motor and 364 rpm pad speed. Both of these vacuum sanders are equipped with a 400watt long life motor which is fitted into the vacuum canister along with by-pass dust separator for superior dust extraction, now there’s no need to vacuum after your tough sanding job; these machines clean the dusty indoor mess while sanding to help you breathe easier.

All Polivac sanders

are fitted with extra weight that offer ideal downward pressure to ensure sanding work is done effectively. These features allow the sanders to provide the high performance required to satisfy the rigorous demands of floor sanding applications. Operators can use both the Supervac sanders for scrubbing after switching off the vacuum motor. The SV25 Slow-speed Supervac Sander can also be used for stripping applications, getting multiple jobs done with just one versatile machine.

The Oscillating Polivibe Sander is a new generation machine designed after extensive research for changing industry requirements.

This sander is powered with a 1.1 kw motor and provides an oscillating speed of 2850 oscillations per minute. In addition, it is equipped with a pivot point design to suit operators of all heights and fitted with removable weights so you can adjust the downward pressure to your application.

All Polivac sanders are ergonomically designed to provide supreme operator comfort. Their products are manufactured keeping in mind four core concepts safety, productivity, quality, and sustainability. A cornerstone of their commitment to the environment is The Polivac Conservation Cycle protecting the environment through intelligent design.

Product Update

14

Introducing the Karndean LooseLay Originals collection Setting the standard in luxury vinyl flooring.

For almost 50 years, Karndean Designflooring has been a leading global innovator in luxury vinyl flooring in Australia and New Zealand.

Now, launching Karndean LooseLay Originals – inspired by nature, designed for performance and ready to add a beautiful finish to your next project.

For domestic or commercial applications alike, Karndean luxury vinyl flooring ticks all the boxes – a versatile choice of colours, textures and sizes, quality manufacturing for long-term performance and durability, ease of installation, acoustic qualities and wet area applications, a life of low maintenance and comfort underfoot.

Continuing a tradition of quality and performance Originally launched in 2011, our loose lay format quickly became a favourite with consumer and commercial customers alike.

This premium luxury vinyl flooring is specified not just for its realistic and natural appearance, but also for its impressive specifications and practical benefits.

A decade on, the new and updated LooseLay Originals range brings some timeless favourites from the original offering together with newly created designs. The range features 18 woodlook planks and 12 stone-look tiles developed to complement a wide range of interior projects

The authentic and versatile looks of classic wood and stone The Karndean designers travel the world to find inspiration in nature and in the timeworn patina of timbers and stones featured in beautiful interiors, working to capture the authentic details, colours and tones in their timeworn patina.

simplicity. Large-format tiles – 500 x 610mm – help to create the authentic look of stonepaved floors or a poured and finished slab.

Low maintenance, long life A multi-layered design includes our K-Guard+ surface protection system. This commercialgrade, protective top layer offers outstanding resistance to scuff marks, stains and fine scratches to keep floors looking good for longer.

Every loose lay product also features Karndean K-Wave friction grip backing. This innovation uses weight and friction to hold the flooring in place. No clicking. No locking. In the majority of installations, a minimal amount of Hi-Tack Pressure Sensitive adhesive is all that's required. It's ideal for overnight transformations or fitouts where minimal downtime is required. Individual planks or tiles can be easily replaced if needed.

The new collection of wood-look luxury vinyl planks celebrates the timeless and in-demand beauty of oak. Choose the natural grains and classic shades of European Oak, the aged and weathered patina of Character Oak or the versatile good looks of Limed Oak in wide format planks measuring 1050 x 250mm.

A clean and green choice Karndean Designflooring is also specified for its hygienic qualities as it is free from BPA, phthalates and formaldehyde. Dan Lovell, Managing Director of Karndean Designflooring stressed the importance of environmental considerations. “At Karndean, we are fully aware of the impact manufacturers can have on the environment and make every effort to continually assess and improve our business processes to ensure we meet all environmental requirements and legislation without compromising quality or performance.”

Also taking inspiration from nature, the collection of stone-look tiles offers a directional and contemporary colour palette. Choose from the Pietra collection, capturing the earthy tones of stone slab floors, the popular look of Honed Limestone, or the Concrete collection, the designer's go-to range for versatility and

Karndean Designflooring has GreenTag GreenRate Level A and GreenTag LCA Rate Silver certification and recognition. “With these industry recognised trademarks, specifiers can look to Karndean for eco-points and full compliance on GreenStar building projects.” said Dan Lovell.

Flooring December 2021/January 2022

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RALIAN MAD ST E AU

LONGLASTING, DURABLE ANTIMICROBIAL PROTECTION FOR FLOORS SIQURA™ offers an innovative product range that

includes a Hospital Grade Surface Disinfectant, a Neutral Multi-Surface Spray, a Floor Disinfectant & Protectant Concentrate and a Hand Sanitiser & Protectant. Our products can be used together as a complete cleaning, disinfection and protection system or integrated into existing cleaning protocols to support a wholistic infection control strategy.

Hospital Grade Disinfectant & Protectant kills 99.999% of bacteria and is effective against viruses* including COVID-19.

SIQURA™ uses our world leading QuatLock™

technology to form a defensive shield on the surfaces it is applied to. Once bonded the QuatLock™ doesn’t leave the surface or deplete in microbial efficacy. Unlike many antimicrobials, the QuatLock™ layer is not consumed during disinfection, meaning that surfaces remain cleaner for longer.

HOW SIQURA QUATLOCK™ WORKS

Siqura Commercial Grade Flooring Disinfectant And Protectant Up to 90-day continuous protection in carpets and upholstery • Kills up to 99.99% of Bacteria •

Bonds to surfaces to create a microscopic protective layer that kills bacteria and provides ongoing protection

•

Simple addition to current carpet and floor cleaning practices

•

Friendly for humans and pets, breaking down into simple organic compounds at the end of life

1300 768 468 | www.biosurfaces.com.au Taking the fight to pathogenic micobes one surface at a time.

Training

16

Apprenticeships – now a necessity Article by Fiona Wischnewski, CEO FCIA Ltd

A

s everyone is acutely aware the Flooring Industry is in the grips of a chronic skills and labour shortage when it comes to installers and there is no quick fix to this problem.

a well-paid industry that can lead to a number of different and interesting career opportunities.

Our members in the flooring industry all have the same concerns “Not enough tradesmen, trades assistants or apprentices – we need more professional installers.”

As apprentices are generally new to both the industry and business, it allows you to train them to understand how your business operates and mould them into quality installers. Significant government support is available to employers making it cost effective to engage an apprentice right now.

The flooring industry is a hardworking industry that can offer apprentices an opportunity to learn a trade that can give them skills and knowledge to build a successful career as well as be a part of the solution to the skills shortage issue we are currently facing.

“We lack qualified trainers to upskill the flooring industry.”

“There is a lack of installers and too many of the existing ones lack qualifications.”

“We are facing a critical skills and labour shortage, very difficult to overcome without opening up Visas and skilled immigration.”

“Too much reliance on subcontractors – direct employment provides reliability, and confidence that you have a core group of capable, loyal installers.”

So how does the industry resolve this problem?

The lasting solution is apprenticeships.

Traditionally the industry isn’t licensed, it hasn’t seen apprenticeships as a necessity, but many businesses are now seeing the benefit apprentices can provide not only to the business itself but to the industry in general.

Whilst everyone thinks flooring installation can be done by anyone, the industry knows all too well this is not the case. Ensuring that all future installers are properly trained, and qualified means businesses are able to sell more flooring product and have the confidence that it will be installed correctly.

This in turn will reduce the number of complaints that are made each year.

With very little new blood coming through the industry, employing an apprentice is one way of introducing new people into

Flooring December 2021/January 2022

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18 All Things Carpet Article by BBS Flooring Products

Feature

for many years. And it is versatile, constantly evolving in a vast range of styles, colours, patterns and materials which offers consumers a wide range of options.

C

arpet in Australian homes is as traditional as weatherboards are on our outside walls. This wonderful floor covering has been evolving with us since the first carpet runners were hand tacked into our hallways back in the 1930’s.

Wall to wall carpet surged in demand as Australia prospered through the 50’s and 60’s to become a necessity in any luxury home. This age was the heyday of locally made products and a strong Australian carpet manufacturing industry had sprung up using local wools to support booming carpet sales.

By the early 1990s carpet’s dominance in our homes began to peak when it was estimated to represent up to 75% of all floor covering sales.

But slowly other coverings began to appear, and the share of the floor devoted to carpet

With all this innovation, carpets premier position among floor coverings is unlikely to fade, despite ongoing challenges. The most obvious of these is the misperceptions about carpet hygiene and complaints from dust mite allergens.

Quite remarkably we humans are constantly shedding skin, much of which forms the basis of household dust. To maintain good hygiene household dust needs be vacuumed away on a regular basis. When it is not removed it can become a source of nutrient for dust mites which are known to create human allergens.

began to decline. The 1990’s saw a growth in imports of many kinds and floor coverings were no exception. Many new floor coverings like ceramic tile, plank and laminate, initially came from Europe and America, but more recently they have been sourced from North Asian manufacturers.

Throughout all this change carpet has remained the single most ubiquitous covering in our homes and for obvious reasons. No other covering has the properties or the versatility that carpet can offer.

The most obvious of these advantages is that carpet is soft and comfortable under foot, creating a feeling of luxury that sets it apart from other floor coverings. This comfortable cloth we walk on has great insulating properties that help keep our homes warm. It is also highly a durable fabric that wears well

Flooring December 2021/January 2022

All floor coverings require regular cleaning to remove dust and other dirt, and carpet is no exception. Carpet is unique because the dust can easily be hidden within the fibre where it quickly settles below the surface and out of site.

When this household dust is not vacuumed away it can create another place for dust mites and their allergens multiply.

All this is easily remedied by regular cleaning with a strong vacuum, but when this simple maintenance is not undertaken regularly carpet can be unfairly blamed for harbouring dust mites and their allergens.

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Feature

19

The other challenge facing carpet is its relative cost compared to other imported floor coverings. It is no surprise that the growth of alternate floor coverings is correlated to their low cost. In response, carpet manufactures work hard to innovate new cost effective versions of carpet by incorporating new textiles or recycled materials and changing their manufacturing processes.

And as carpet itself changes the accessories that BBS makes to install these new styles has also evolved.

unique diagonal design has been developed to provide greater holding power for the same stiff backed carpets.

Hot melt tapes have had to be reformulated to reduce smoke and odour so they can be used with confidence in domestic homes and to increase their heat resistance for use in modern apartments.

Carpet grippers of differing pin heights have been introduced to match the changing internal construction of carpets and different thicknesses of gripper (from flat to 9mm) have been built to cope with installations over varying thicknesses of underlay.

Adaptation is nothing new for carpet. It has reinvented itself many times since the first runners were installed in hallways.

Obvious examples of these changes are direct stick and double bond versions or the carpet tiles that dominate our commercial environment. Some more niche examples are the sold backed products used in nursing homes or some innovative attempts to use recycled plastics as backings.

Carpet gripper has become wider for use with stiffer carpet backings as synthetics have replaced jute and other natural fibres in the backings. Better pinning patterns like BBS’s

Through all this change in fashion and demand carpet has dominated as the king of Australian floor coverings. It keeps it relevance because of its unique features and the way it evolves to suit our modern needs.

SureEdge®

Australian Made CARPET GRIPPER Honest. Australian. Quality

Chinese ‘hexagonal’ pin pattern – seven pins hold the carpet

Australian ‘diagonal’ pin pattern – all ten pins hold the carpet

Lazy pins

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BBS Flooring Products

Feature

20

Vacuum cleaners – crucial air and carpet care

T

he beauty and life of carpet depends on the care it receives. Proper vacuuming with the correct vacuum cleaner is the easiest and most effective way to keep carpet clean and looking good.

Regular vacuuming can also have the largest impact on the air you breathe by removing dust, dirt, allergens, and particles.

vacuum cleaners with specially designed SEBO ET1 powerheads allow the user to switch the brush roller off for straight suction cleaning and 4-level brush height adjustment with uniquely crafted optional Delicate Brush Roller (5010GE) for gentle and effective removal of loose fibres and fuzz from the looped surface.

• Heavyweight Cut Pile Twist / Plush - With large wheels, glide plates, efficient air flow, height adjustable brush rollers and high-performance filtration the SEBO X7 Boost Upright (91542AU) is recommend.

Vacuuming carpet properly is easier than you might think. All it takes is a little knowledge about how to select the right vacuum cleaner for the carpet style and fibre.

Vacuuming 101 There is not one vacuum type to suit all carpets commercial or residential. Carpet Manufacturers in their Care Guides often list favourable vacuum cleaner features that best suit their style and fibre of carpet.

According to the Carpet Institute of Australia Limited (CIAL) 85% of dirt in carpet is dry dirt and can be removed by effective vacuuming. Each vacuum pass should overlay the previous pass by 5cm.

SEBO Vacuum Cleaners Pairing program helps your staff identify the correct vacuum cleaner that will effectively clean carpet right from installation.

SEBO Pairing SEBO is no ordinary vacuum cleaner supplier their niche is the ability to identify and provide vacuum cleaners with specific features best suited to particular carpet styles and fibres, it’s referred to as Pairing.

If your sales staff are nervous to provide vacuum cleaner recommendations, let SEBO guide them with these top Pairing tips: • 100% Wool Loop – Carpet Manufacturers recommend the SEBO K3 Premium Barrel (9682AU) and SEBO Felix Premium Upright (9809AU)

Flooring December 2021/January 2022

Clean Air A well-maintained carpet can help to purify the air by reducing indoor pollutants. SEBO floorcare is of anti-allergy design ideal for Asthma and Allergy sufferers - an Approved Partner of the Sensitive Choice Program.

Test results show SEBO vacuum cleaners can remove up to 92% of debris from carpets.

SEBO vacuum cleaners not only clean the floor but they enhance the air.

The equation is simple Carpet + SEBO Vacuum = Better Indoor Air Quality.

Remember proper vacuuming with the correct SEBO vacuum cleaner will keep carpet looking great for its full lifetime, help improve indoor air quality, and keep carpet warranties intact.

Customers should refer to the carpet manufacturer’s warranty documentation for cleaning and vacuuming machinery/ cleaning frequency recommendations and requirements. web www.sebo.com.au

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Feature

22

For wall-to-wall coverage

G

H Commercial offer a vast selection of high-quality and heavy-duty commercial grade carpets through their Godfrey Hirst and Feltex product brands. Choose from a high-performance synthetic fibre or a premium wool fibre, depending on the project requirements.

Their broadloom carpets provide a variety of wall-to-wall patterns, textures, backings and most importantly incredible value. The products come in a large range of standard designs and colours, but they can also offer custom, locally made solutions to suit any project.

broadloom products as well as a large range of 4m wide products. These wider products offer maximum coverage with fewer joins for installation efficiency, resulting in a more seamless look on the floor. They also offer speciality backing systems to provide performance solutions across many market segments such as impervious backing for healthcare, integrated Quick Comfort underlay backing for a faster and lower priced installation method, and their standard Action Bac backing and jute backing for general installation requirements.

With their dense, high gauge, low pile constructions, the commercial broadloom carpets offer enhanced durability and practicality for all commercial spaces.

Great for education facilities, public spaces and other busy commercial areas, these broadloom carpets are not only safe, comfortable and noise-reducing, but are also a hard-wearing flooring solution, independently tested and graded by the Carpet Institute of Australia’s, Carpet Classification Scheme (ACCS).

Featuring a wide range of size, exceptional acoustic properties and underfoot comfort, their best commercial carpets are designed to improve indoor environments providing a safe, comfortable and insulated space for building occupants.

Commercial broadloom patterns can provide a great visual aesthetic, often making spaces feel larger. Within the GH Commercial portfolio, they offer 3.66m wide

Flooring December 2021/January 2022

With quality, performance and sustainability in mind, GH Commercial use the best carpet yarn to deliver flooring solutions that add value to a space. From quality synthetic fibres like Statron Plus, ColorStrand, Duracolor and BCF Yarn Dyed Nylon to their premium natural carpet fibre, wool, they offer a range of in-stock commercial carpets to suit your client’s needs. In addition to this, all of the commercial broadloom products are able to be taken back at the end of their life through the circular 3R program. The GH Commercial Australian made products are produced in Carbon Neutral factories which are part of their Climate Active organisation status.

Drawing on over 150 years of local manufacturing experience, all of their commercial broadloom carpets are made in Australia and New Zealand, supporting trans-Tasman economies and local communities. GH Commercial pride themselves on their local manufacturing capabilities, that provide you with a commercial carpet solution whenever, wherever and however you need it.

Visit www.ghcommercial.com to browse their ranges or contact your GH Commercial representative to order sampling and discuss your next commercial project. web www.ghcommercial.com

www.flooringmagazine.com.au

SM

Feature

24

5 Reasons you can’t go past Cashmere Touch for your home

T

Colour Choices: Whether you’re looking for stylish neutral tones or colour-rich carpets – Cashmere Touch offers something for every kind of home. Buyers now have access to a vast selection of colour options across a wide assortment of ranges for bedrooms, living-dining spaces and stairways.

he Cashmere Touch collection of nylon carpets offer unparalleled luxury, providing a stylish yet comfortable foundation for your home.

Not only that, but it is also durable, easy to clean and can endure varying degrees of foot traffic.

Here we explore 5 reasons why the Cashmere Touch range is a must-have in your home.

Luxurious yet durable: Coming back home to a feeling of plush, silky softness underfoot is the ultimate luxury. With the Cashmere Touch® collection, you’ll be able to design spaces that not only look and feel beautiful to touch but are also hardwearing, robust and heavy-duty, catering to the needs of busy families. The collection features a mix of solution-dyed nylon (SDN) and Signature’s Colour Guard® nylon fibres – offering buyers some of the softest and most resilient carpets in the market.

Ease of Maintenance: Nylon carpets clean exceptionally well. In fact, wet cleaning is possible (and recommended through a professional) as fibres don’t absorb water like wool. For day-to-day upkeep, thorough and frequent vacuuming is all you need to prolong your carpet’s life and enhance its appearance.

UV Resistance: Whether solution-dyed or Colour Guard treated nylon – both carpet fibres boast enhanced colour longevity.

While SDN has colour all the way through the yarn, which helps these carpets deliver long-lasting vibrancy, white nylon carpets are treated with Colour Guard, making them resistant to fading and sun damage. This exclusive treatment bonds permanently with the carpet’s fibres during the manufacturing process creating a colour shield protective barrier. Lay your Cashmere Touch carpets in sunny lounges and bedrooms without worry.

Child and Pet Friendly: Cashmere Touch carpets are stain and soil-resistant, making them an excellent floor covering in homes with children. Carpets will maintain their quality while also retaining their appearance. Claws are also less likely to get caught in these fibres – they’re ideal for use with pets at home.

Flooring December 2021/January 2022

Whether building, updating or renovating, selecting the right carpet can transform how your home looks and feels. You can now order a sample or visit partner stores to learn more about updating your spaces with the Cashmere Touch collection. web www.signaturefloors.com.au

www.flooringmagazine.com.au

Feature

26 RLA’s sustainability journey

R

LA Polymers the iconic Australian manufacturer of adhesives, sealants, membranes and cementitious mortars continue to develop its sustainability platform. Craig Hildebrand RLA Polymers National Sales Manager explains the organisation has enhanced its corporate environmental citizenship credentials by improving its triple bottom line reporting to achieve a stronger outcome for all stakeholders in terms of people, planet and profit. Hildebrand goes on to say, the three pillars of our sustainability platform are: sustainable product development, sustainable operational efficiency and environmental impact reduction.

The organisation has adopted multiple programs that provide environmental solutions such as: Repurpose and Reuse, this reduces RLA’s fibre packaging waste to landfill by 30% and plastic packaging waste to landfill by 20%. From a Human rights protection and ethical employment perspective, RLA ensure all vendors comply with International Labour Organisation (ILO) conventions. RLA’s Operations team has also commissioned a Recycle and Reuse wastewater program, reducing water usage by 20%.

From a scientific perspective, emerging technologies are core to RLA’s continual R&D innovation program and in more recent times, they have enabled a broad and extensive product and system offering.

Troy Hogan RLA’s dynamic MD previously summarised RLA’s innovation program by saying, “our technical team, design and engineer solutions (to support local conditions) with the latest advances in material science.” This is recognised as RLA’s core competency. Hildebrand ads to

this by saying “our R&D team are now developing products that not only have postconsumer/post-waste content engineered into the formulation, our innovative team of scientists are also developing new products from renewables.”

The organisation has adopted multiple programs that provide environmental solutions such as: Repurpose and Reuse, this reduces RLA’s fibre packaging waste to landfill by 30% and plastic packaging waste to landfill by 20%.

flooring adhesive products that have achieved Green Tag certification under the latest Version 4.0 standard. RLA will soon launch its Green Tag complete flooring system solution from moisture suppression products, subfloor primers, SLC’s and adhesives.

RLA are excited to offer the Roberts Green Tag One System Warranty for textile, resilient and timber floorcoverings. RLA are also proud to market their new system through its national distribution network, with its key distribution partners, including Australian Flooring Supplies (AFS) and Aussie Floorcovering Distributors (AFD).

This ensures the product range is accessible to the entire national flooring market. For more information on the Roberts Green Tag products and systems, please contact RLA Polymers or their distribution partners. web www.rlapolymers.com.au

RLA recognises the importance of reducing its carbon footprint and the implementation of its sustainable platform, kick starts an emissions reduction program to begin the organisations carbon neutral journey.

Today RLA’s management team, led by Troy Hogan, recognise the important link between its sustainability platform and the organisations strategic intent.

Green chemistry and sustainability are guiding principles of RLA’s innovation program. RLA have proudly been associated with Green Tag with its Green Solution range since 2014. Throughout 2020 RLA re-certified a nominated range of Roberts

Flooring December 2021/January 2022

www.flooringmagazine.com.au

Feature

28

A natural step forward in flooring

B

remworth is a premium design and natural fibre company, guided by finding a more sustainable way in all

we do.

With consumers demanding more natural and sustainable products, they have said goodbye to synthetic and hello to natural.

Six reasons to embrace wool Natural odour control: Unlike synthetic fibre, the unique wicking properties of wool can resist odours and help control moisture.

Hypo-allergenic genius: Wool fibres are not linked to allergic reactions.

Bremworth are proudly New Zealand’s only 100% wool carpet manufacturer, and they also offer beautifully crafted rugs made to measure.

Modern family-proof: Naturally durable, stain-resistant and easy to clean, wool carpets work hard for whatever modern life throws at them.

Bremworth employs over 400 people across New Zealand and Australia, with local sales teams based in New South Wales, Victoria, Queensland, South Australia and Western Australia.

100% renewable: Wool fibres are 100% natural, biodegradable and renewable meaning that they are able to regrow and replace.

Time has taught them that for design and performance on the floor, nothing comes close to New Zealand wool. The Bremworth team believe that by embracing wool, they can make a genuine difference to the wellbeing of people and our planet.

Bremworth Collection The Bremworth Collection is their exclusive and distinctive range of premium carpets, made with 100% New Zealand wool. Each carpet is designed to bring long-lasting comfort, dependability and elevated design into today’s homes.

Their journey towards becoming sustainable is more than a destination. It’s a natural progression – working with New Zealand wool was where Bremworth was born.

Carpet collections

Fire-safety first: Wool is naturally fire retardant, it is hard to ignite, slow to burn and is self-extinguishing.

Natural insulator: Wool carpet naturally improves a room's warmth and acoustics, helping your home stay quieter and cosier.

Aspire Collection Our Aspire Collection offers the styleconscious the best of both worlds. Crafted with New Zealand wool, it’s natural, but never at the expense of style.

Lifestyle Collection Life is busy. The greatest luxury is time. That is why today’s homes need carpet that is up to the task. Combining high style with full function, the Lifestyle Collection features an array of on-trend colours and durable designs. web www.bremworth.com.au

Flooring December 2021/January 2022

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JOIN T H E N AT U R A L (R)EVOLUTION WE’VE SAID GOODBYE TO SYNTHETIC CARPET P R O D U C T I O N I N F AV O U R O F N Z W O O L . bremworth.com.au

Company Profile

30

Forbo in the World Article by Philip Ashley Forbo Flooring Systems contribute to creating better indoor environments and healthier buildings by designing products and collections with a focus on human health, supplying floor coverings that are functional, safe, comfortable, and environmentally friendly.

In 1928 three linoleum manufacturers from Germany, Switzerland and Sweden formed the Continental Linoleum Union. These were some of the earliest manufacturers of products that are still produced on the same sites today. In 1974 the company was renamed Forbo to reflect the wider portfolio of activities they had developed. Forbo Floor Covering products are now manufactured in France, The Netherlands, Switzerland, The United Kingdom and also in Russia. There are fifteen manufacturing sites.

Forbo in Australia – Sixty years ago The original Australian head office, Forbo Krommenie, was in Wayville South Australia offering linoleum and Bulletin board products. In 1987 the company name officially changed to Forbo Australia, and the head office relocated to Silverwater NSW due to rising population, demand, and transport routes. In 1993 more products were offered

Above: (L-R) Andrew Ford, Richard Medrano, Stephen Cook, Con Diomis, John Liston, Matt Humphrys locally and the rapidly expanding company moved to Ferndell St South Granville. The last move of the current head office and warehouse to Wetherill Park, NSW occurred in 2003.

span and reach across Australia and New Zealand. PR floors in QLD, George Low in Victoria and NSW and Duroloid for Bulletin Board products are some of the longest standing relationships.

In the early days Forbo had around 75 full time staff and a sales office in every state.

Forbo imported floorcoverings from their various factories, and wallcoverings from Mayfair, Kingfisher in the UK, and Salubra from Germany. One import aspect of the Forbo business and wide product offer was the need to have distribution partners to

These strong partnerships continue today through George Low, Flooring Distributors of Australia (FDA) and Inzide in New Zealand.

Currently Forbo help employ around 65 staff nationally through their exclusive regional distributors, sales agents and the direct Forbo team. Along with great products manufactured by some of the first flooring factories founded in the early 1900’s, the people at Forbo play a key role in the company’s success. Historically with a mix of European and now local leadership.

The Brand Forbo is an overarching name for a number of well-known factory brands from yesteryear including Nairn, Novilon, Marmoleum, 32 Step and Flotex. These original products

Flooring December 2021/January 2022

www.flooringmagazine.com.au

PR OV AL

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Fit for purpose in libraries and learning spaces Flotex is truly different to any other type of textile flooring in terms of wear resistance and clean-ability. This is due to the precision-driven and unique manufacturing process and pile density of up to 80 million fibres per m, along with the impermeable, washable backing.

There is a reason Flotex is used in libraries and learning spaces.

No other textile product can provide the same level of wear resistance under heavy and constant rolling loads and still look good as new as if it were the first day it was installed.

30% more soil is released from Flotex when vacuuming and it has a faster drying time than loop pile carpets. Machine cleaning options mean less down time for high use areas and a reduced risk of slip.

Additionally, allergy friendly benefits make Flotex particularly suited to high-traffic learning spaces.

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Company Profile

32 Celebrating 60 Years Forbo is well known for retaining employees over decades, recruiting from within for those looking for advancement. Some of the team have spent a lifetime with Forbo and have made the company in Australia what it is today. Tom Nguyen, Finance director started with Forbo nearly 34 years ago! He has worked in most of Forbo’s facilities worldwide and it’s fair to say he knows Forbo inside out. Tom said, “I love the job, the people, and the way we do business the Australian way, for Australian customers.”

Above: Photography Matthias Groppe, Paderborn have evolved or have been superseded with new technology. Marmoleum is possibly the oldest known floorcovering dating back to the late 1800’s and is still strong today.

Marmoleum has a bright future given the natural raw materials that grow, and the ability to manufacture it in a carbon neutral way from cradle to gate.

European design trends and fashion drives the product offer. The design and quality of Forbo products has always been the defining factor for interior designers, architects, and homeowners, and the reason behind Forbo’s success. Additionally, supplying sustainable products not available or manufactured in Australia. Forbo have maintained most of their original manufacturing sites in Europe close to raw material supply chains, investing heavily in technological expansion while other suppliers have moved flooring production and supply to Asia. Digital printing technology is now available across three production lines and product types.

Furthermore, a new homogenous vinyl production line at Forbo’s Netherlands facility allowed the company to successfully lift the design offer in this category.

A Sustainable, Circular Economy The principles of the circular economy are at the heart of Forbo’s Sustainability

Strategy. To ensure this strategy meets the demands of the future, Forbo created a five year program with clear goals. This effort isn’t limited to looking at the way products are manufactured, or raw materials are sourced and harvested. It’s a program which goes well beyond the cradle to gate stages of the product life cycle and includes Forbo’s ambitions on reuse and recycling, take back schemes, and pilots for retrieving postconsumer floor coverings.

One example is energy transition. Forbo are already using 100% green electricity in production. The company aims to find alternatives to natural gas and are experimenting with biogas. Their Sustainability Strategy builds on what has been done before and keeps the three P’s (people, planet, profit) as a base line. It was also built on Forbo’s principle of the four R’s (reduce, reused, renew, and recycle) and the successful efforts of creating healthy environments for customers.

Flooring December 2021/January 2022

Con Diomis, NSW Trade Accounts Manager has been with Forbo almost as long as Tom. He said, “Working at Forbo is a privilege, so many fantastic products and people to work with, including architects, designers, flooring contractors and end users.” Cheryl Pearce works in Accounts Payable. She said, “Over 21 years I have seen many changes in product lines, new systems implemented and many friendly people to work with and represent the company.”

John Liston (known to many as Thumper) is a Senior Architectural Consultant and has been with Forbo for 23 years in a number of key roles. He says, “New floor coverings keep improving and have taken the specification sector to another level. I am proud to be associated with wonderful projects, colleagues and our fabulous clientele.”

Forbo Australia is a company invested not only in its people, but in their customers, the environment but mostly, in Australia.

www.flooringmagazine.com.au

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Spotlight On

34

Andersens Browns Plains

W

ith more than 36 years’ experience in the flooring industry, Karle Walton has finally made the leap into store ownership with Andersens, after reviewing the benefits of either joining a brand or operating as an independent.

Hailing from Bolton in the U.K, Karle worked in his family business as an installer.

You could say flooring is in his DNA, so opening his own store was a natural progression for Karle, after moving to Australia.

With a comfortable 20-minute south-east drive from Brisbane, Browns Plains offers the opportunity for both residential and

commercial work. A high growth area, Browns Plains has more than $84 million in approved future development earmarked.

“We wanted to be part of a known brand, something that has survived the test of time and the support we were provided with from day one,” said Karle “…having Andersens in our corner means that we can focus on our customers and build our business for our family,” added Karle.

Karle’s innate alignment with all of the Andersens’ values, made this union a perfect fit as he has been installing for the group for many years and knew that the culture and team is something he wanted to be part of.

Flooring December 2021/January 2022

“We wanted to be part of a known brand, something that has survived the test of time..”.

“It was a massive change and tough at times going from an installer to store owner, however the support of the Andersens team and being passionate about the flooring industry has helped with this change,” Karle 36 explained.

www.flooringmagazine.com.au

GET MORE OUT OF YOUR FLOORING BUSINESS OVER 60 YEARS OF EXPERIENCE WITH COUNTRY TOWN VALUES Andersens is proudly a privately held company with its head office in Gatton where it all started with Jack Andersen over 60 years ago. We have 53 sites from far North QLD and down to Adelaide and expanding nationally.

WE WOULD LOVE TO SEE YOU JOIN OUR FAMILY Significant incentives available to existing flooring stores National training and business support Industry leading green programs Full range of suppliers available from day one with only one account Retain your local brand We understand that it is your business Field support Marketing support programs and dedicated digital marketing professionals Country Town Values are what drives us Join other independents who have become part of the Andersens family.

Ideal for independent operators or installers wanting to be part of a national brand

CHOOSE ANDERSENS

Call Dean Lightfoot on 0408 067 439 or Email dlightfoot@andersens.com.au

Spotlight On

36 “The opportunity to open my own store, was always on my mind… being attracted to what the brand stands for was a determining factor.”

“The opportunity to open my own store, was always on my mind,” said Karle and “…being attracted to what the brand stands for was a determining factor.” Karle didn’t hesitate to mention that he was impressed with Andersens ‘Project Green’ and the 100,000 trees which have been planted in the past 12 months. Climate change is top of mind and it needs to be, so I am proud to stand behind a project that is improving the future of our younger generation and especially my children’s future.

A company’s culture is of course a very important factor in deciding on a brand and Karle feels connected to Andersens. “Warm, friendly, supportive and knowledgeable,” he said, “… you feel like part of a family and this relates back to Andersens foundations over 60 years which is built on country town values.”

Of course, the feeling is mutual and we’re excited and proud to have Karle and the wonderful Browns Plains team join the family.

Watch this space, we’re sure that Karle will be kicking goals in the very near future.

Of course, opening a new store and making the transition to store owner takes a lot of hard work. … the hard work has been worthwhile, we love how the store looks, the layout and that we are inspiring customer with our design,” said Karle “We’re very excited to present the new design to our customers, and we’re very proud to be one of the flagship stores using the Image 2025 design.” Karle believes that having the entire floor covered in products, gives customers a wonderful shopping experience.

“Customers just love the fresh Hamptons inspired store design,” Karle said.

Flooring December 2021/January 2022

www.flooringmagazine.com.au

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Software

38

Improve your business - Control the sales pipeline (CRM) Article by Chris Ogden

M

ost flooring retailers are enjoying good sales presently. Even record sales. Right now, we might not be giving much thought to how effective our salespeople are because we are struggling to get it installed. Sadly, we can’t rely on this situation to be the case forever. In fact, forecasts indicate the market will cool over the coming 12 months. We want to establish good sale processes now, so we don’t get caught out.

Do we know how many leads our salespeople are working with at any given time? How many potential clients have taken samples, and how many have had us measure? Do we know the reasons leads are lost? Do we know the conversion rate for our business and each of our salespeople?

If so, you have good control of your sales pipeline. Unfortunately, very few flooring retailers have this level of visibility into their sales process. Most retailers have good control of the operational aspects of their business, but most are operating blind when it comes to sales.

My own experience in flooring retail was that we grew our business by focussing hard on the sales to quotes conversion rate. It was a key measure by which we measured our salespeople, and it was key to growing our sales year on year.

Do we know the conversion rate for your business and each of our salespeople?

In the early years, our systems were largely manual; I still had blind spots in my sales process. I could calculate the conversion rate of quotes to sales and calculate the dollar value conversion rate. While these were very powerful data points, they overlooked how effectively we converted all leads into sales. I didn’t know how many potential customers my salespeople talked to, took samples, and how many agreed to a measure. I didn’t know how many opportunities we were burning or why they were burned.

Not only did I not have visibility on this information, neither did my salespeople.

Our salespeople are arguably the most critical element in our business, but we don’t give them the tools to be effective, and we don’t readily have the means by which to measure their effectiveness.

Flooring specific IT systems have given flooring retailers the ability to better see and understand what is happening in sales. Until recently, however, there has

Flooring December 2021/January 2022

been a gap. There hasn’t been a Customer Relationship Management (CRM) tool specific to flooring that integrated with a flooring specific business management system.

…forecasts indicate the market will cool over the coming 12 months. We want to establish good sale processes now, so we don’t get caught out.

If you want to get better control of your sales pipeline and if you want to give your salespeople the tool they need to sell more efficiently and effectively, you need to be looking at a CRM tool that will work in your business. They are not new.

The challenge has been they are generic, can be overly complex for our needs, and are expensive. Also, the data these CRM tools collect sits outside of our business management system leading to expensive customisation or double handling of data.

www.flooringmagazine.com.au

Software

39 If you want to get better control of your sales pipeline and if you want to give your salespeople the tool they need to sell more efficiently and effectively, you need to be looking at a CRM tool that will work in your business.

If you would like to see what RFMS might offer your business, we would be happy to have you join us for an online meeting.

The RFMS CRM app is a new entrant to the market; it integrates with the RFMS business management system and Measure Mobile.

From the app on a tablet or smartphone, salespeople and sales managers can see all current leads and the total value of

those leads. From the app, the salesperson can communicate with the lead, book a measure, and generate a quote. At a glance, they can see all opportunities and exactly what stage they are at and how long it has been since they were last actioned.

BE ACCURATE.

BE EFFICIENT.

Chris Ogden is a consultant and Managing Director of RFMS Australasia (rfmsANZ.com), a supplier of IT solutions specific to the flooring industry. Chris has an extensive background in all aspects of the flooring industry, and he can be contacted at cogden@rfms.com.

BE PROFITABLE.

MEASURE MOBILE • Draw Scale Plans • Add, Delete and Move Seams • Include Doorways and Stairs • Calculate Material Quantities • Create and Email Quotes • Take Signed Acceptance on Tablet • Take Payments Australia: 1800 229 427 New Zealand: 0800 643 012 www.rfms.com

salesau@rfms.com

Safety

40

40 Years of championing floor safety 2021 marks Classic Architectural Group’s 40th year of business as they reflect back on what’s been an exciting road of growth and innovation since the 1980s.

The business commenced on 1st April 1981 with their original headquarters based in Moorabbin, Victoria – they have since relocated twice and now have offices right across Australia. Initially focusing on brass solutions, their comprehensive range of commercial floor safety and access solutions has come a long way, ensuring their continual commitment to best serving their customers. Classic’s comprehensive range includes entrance matting, stair nosings, tactile indicators and floor trims and covers.

Their offering also spans car park safety, bike racks and skate deterrents, living up to their reputation of championing the complete floor safety solution.

Why people value the Classic difference Throughout the 40 years, Classic’s dedication to investing in their people, customers, and product range has been unwavering. They pay attention to what matters most to you so they can provide the best possible experience through every interaction – from the first enquiry to the end result.

When you choose Classic to look after your project, you can confidently rely on their: • 40 years of proven expertise in floor safety and access solutions for all industry sectors – They have worked on projects across all niches including education, health, industrial, retail, hospitality, residential, sports and recreation, transport, and more.

Above: Gold Coast Convention Centre • Nationwide support and local manufacturing – From sales support to project estimators and site coordinators, they have networks throughout the country.

• End-to-end supply chain solutions – A convenient one-stop shop for all things floor safety, the team at Classic specialises in fulfilling the complete supply chain, from design to installation.

Proud to be 100% Australian owned Classic is proud to be officially acknowledged as a 100% Australian-owned business. Director and National Fulfilment Manager, Garth McAlpin, reaffirms Classic’s passion to support the local economy, “for over 40 years we’ve been investing in local manufacturing and local jobs, with our team and services operating across the country. Let’s continue to support Australia.”

Flooring December 2021/January 2022

Classic’s values are inspired by the everyday Aussie’s work ethic Rigorous - They are relentless in our pursuit of transcendent, world-class quality, service and efficiencies.

Respectful - They uphold equality and integrity for all our business partners and users of public space.

Responsible - They stand by our obligations to clients, staff, the community and the environment.

Resourceful - They deliver seamless experiences through innovative solutions, with can-do versatility.

Above: Classic take a collaborative approach www.flooringmagazine.com.au

Safety Trusted by building professionals Trusted by building professionals Australia-wide, their number 1 mission is to make public spaces safe, attractive and accessible to all. Whether it’s a refurbishment or new build, they will empower you to do what you do best, with passion and transparency.

41 • You are a project manager/ contract administrator – and you need to source access solutions that address the project budget, timeline expectations and technical requirements.

The experienced team at Classic works closely with people like you.

• You are a flooring/ tiling contractor – and you need quick turnaround floor safety solutions, along with competitive pricing, installation services and/or helpful DIY installation advice.

• You are an architect – and you need help with finding compliant solutions that are fit for purpose and address the brief’s design aesthetics.

Above: Classic invests in local manufacturing and innovation Talk to Classic Architectural Group about your floor safety needs. From design to installation and maintenance, Classic

Architectural Group is committed to seeing your project the whole way through.

Specialising in public access and safety solutions, you can lean on their 40+ years of experience to get you a step ahead. www. classic-arch.com

CLASSIC ARCHITECTURAL GROUP CELEBRATING 40 YEARS OF CHAMPIONING FLOOR SAFETY

Supply & install Australia-wide Floor safety solution includes stair nosings, tactiles & entrance matting AS1428 & NCC compliant Quick quote turnaround Estimates & take-offs

Don’t put a foot wrong, contact us today.

Call 1300 244 377 www.classic-arch.com

Retailer of the Month

42

A Tight Knit Team Article by Philip Ashley

M

atthew Cassidy is the new director of Andersens Flooring in Stafford, just a few kilometres north of Brisbane CBD. The store is the largest in the Andersens network and was established

by Jack Andersen himself to service the commercial sector in the rapidly developing city of Brisbane. For 27 years it has been trading from the same location. The previous owner, Greg Comino, retired late this year to spend time with his grandchildren, among other things. Greg had managed the store for around twenty years and decided to go out on top, paving the way for Matthew to lead the full-time crew of twenty people into their next chapter.

Andersens Stafford is one of the busiest flooring outlets in Australia with an average output of twenty jobs every day. Two thirds of their work is for the commercial sector, an unusually high number but given the location, not surprising. Matthew took over the store November first this year, having come from the commercial sector, managing projects for major retail outlets such as Coles, Woolworths, and Bunnings.

A civil engineer by profession, Matthew is well suited to the particular corporate focus of Andersens Stafford and is well placed to continue Greg’s work and build on his legacy.

a person I knew to be passionate and proud; his wife Anastasia, and the people who have worked so hard to make the store what it is today. It will be an exciting time here in Brisbane building up to the 2032 Olympics, coupled with the mass migration we are experiencing in Queensland due in part to the low housing prices.”

Matthew had moved from Sydney to Brisbane in 2007 where he’d been working as a civil engineer on wastewater projects. In the following years he got married, started a family and early this year was looking for a change. Considering a franchise opportunity, Matthew noticed the Andersens name popping up frequently. He knew Andersens had a really good reputation in both domestic and commercial markets and speaking to people from Andersens head office, the Stafford store came up, along with Greg’s name. Matthew had known Greg for some time through contact at De Luca Corporation where Greg had done Nic De Luca’s home, and it all clicked from there.

Matthew’s history with project managing large commercial jobs was an ideal ‘apprenticeship’ in the lead up to the Andersens outlet in Stafford. Twenty full time staff members plus a host of subcontractors starting a new job on average every two hours is no mean feat and demands everyone is communicating freely to ensure the work is done to the satisfaction

The rich heritage that is Andersens Stafford is embodied in the culture of its people.

Five of the twenty full-time employees have over ninety years of experience between them! Matthew says, “There’s no other store like it. When I came on board my personal challenge was to respect the heritage and continue the legacy handed to me by Greg,

Flooring December 2021/January 2022

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Retailer of the Month of both their domestic, and commercial clients. Matthew says, “I enjoy listening; everyone has a contribution to make.” It’s a characteristic of modern business leaders to engage with their people, especially those emotionally engaged in the business.

Andersens Stafford has always been a family business. Greg’s wife Anastasia is said by some to have been more critical to the business than Greg himself, such is the nature of partners who share the workload.

Over the years many family members worked at the store doing various jobs but it’s people like long-term employees such as Trent, Derek, Lex, Damian, Bruce, and Anthony to name just a few, who have made

43

the business what it is today. Matthew is passionate about training and skilled trades and while he has the positive opinion the industry is strong; he is concerned about the lack of people coming into the trade.

He says the situation could get worse in the short term and that the industry needs to attract people with a solid career path. He is currently looking for four apprentices.

Outside of the industry, Matthew spends his time looking after his two young children with his wife, and he also does some offshore sailing. He doesn’t own a boat of his own but crews for a friend. To date he’s done ten Sydney to Hobart races, and coastal events like the Brisbane to Gladstone.

He says there are some crossovers between yachting and operating a flooring outlet, like prior preparation; being systematic; assessing all the conditions and understanding the strength and weaknesses of not only yourself, but your entire crew; or in the case of a flooring store, your team.

“Yachting is a tight-knit community,” Matthew says, just like the team at Andersens Stafford.

Look what’s NEW! Welcome to Airstep Online Ordering, where you can now order both Underlay and Hard Flooring products at your convenience, 24/7.

We invite you to register using the link below: https://eorder.airstep.com.au/Account/RegisterAir For more information, please contact your Airstep Account Manager.

www.airstep.com.au 1800 803 545

www.imaginefloors.com.au 1800 803 545

Talking Business

44

Clever Choice Design Floors

C

lever Choice Design Floors was founded in 2003. With passion, drive, extensive product knowledge, expertise, and understanding of customers’ needs, Clever Choice became a force in the Australian flooring industry and gave rise to Clever being a household name in flooring.

The company began as an importer/ wholesaler of indoor floating floors with a B2B supply chain, specialising in solid bamboo.

In 2019 Paxwood Pty Ltd acquired Clever Choice Design Floors and continued its commitment to quality first in flooring research and development. Over the years, the Clever Choice brand has grown to include many signature products and prestigious collections.

Clever Choice holds preferred supplier status with major retail chains such as Floorworld, Flooring Xtra and Andersens and many timber flooring focused independent retail and commercial outlets throughout Australia.

The Clever Choice team is unique in the way that all staff, from their warehouse staff to their senior management are extremely passionate about flooring and possess extensive product knowledge. By knowing all aspects of the origin of their flooring, through the harvesting and manufacturing all their staff understand and know how each product will perform in many different environments. They ensure suitability for purpose and supply the best flooring solution for each individual customer’s needs. Their sales and accounts office is based on the Gold Coast, and the warehouse is located in the heart of Sydney in Auburn, a great central location for ease of dispatch for all national clients.

The future Due to the recent growth Clever Choice has seen over the past few years, they are very excited for the year ahead. As we head into 2022, big things are being planned for the future of their company. In January 2022 they will be opening a new Warehouse Head Office in Yatala, Queensland to support their predicted continued growth and help service all their customers to a greater capacity.

Along with this they have planned a number of new product lines that will be released over the next year to provide an even larger range to fit each individual’s needs.

Commercial work Part of the recent growth has come from the uptake that they have seen in developing commercial projects. Over the last couple of years, they have been given more and more opportunities to work with commercial clients to provide their signature Clever Choice floors in developments all around the country.

This ranges from the Waterford Valley Golf Club where they supplied the Clever Bamboo in Champagne for their brand-new townhouses, to their collaborative work with

Flooring December 2021/January 2022

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Talking Business

45 Their products have been successfully specified and installed in government and major construction projects all over Australia.

All of their products have been independently tested for slip resistance, fire resistance, acoustic ratings, and emissions. Clever Products have been certified to comply with both International and Australian Standards.

Morris Property Group, Floorworld Hastings GC and Master Floors to supply the Clever Oak range to their newly finished Opus Tower in Broadbeach, Queensland.

Clever Choice Floors is a leading supplier of superior quality Oak, Laminate, Bamboo and Hybrid composite, and solid Australian Timber floor coverings and accessories.

Clever Choice Floors does not sell directly to the public, therefore their selection process for resellers and installers is paramount.

They select resellers for their professional customer service, excellent product knowledge, and after-sales support ensuring customer satisfaction throughout the flooring experience.

Talking Business

46

Better spaces from the floor up

W

ith over three decades in the flooring industry, Floorworld continues to deliver better spaces from the floor up so their members, customers and community can live better in the spaces they are in.

The last year and a half gave Floorworld the opportunity to focus on what their customers want in dealing with a business. So, Floorworld asked and listened, and heard that consumers wanted to deal with companies that supported their community and Australian businesses.

The result was a specially Australian designed and manufactured unit that promotes the product of their preferred suppliers. Throughout their stores, various units differentiate each brand on display making it both impressive and easy for the salesperson to show carpet samples and the ease of customers to make a choice.

Floorcovering Association of Victoria Inc.

Floorworld funds this project and to date has invested almost $350,000 in the merchandising modular concept with Floorworld subsidising half and members using their rebates to pay for their share.

The pandemic has completely changed the way we live, do business and work. Floorworld recognises their role in supporting their local and corporate communities and has partnered with Pancare Foundation, a cause close to their history and is worthy of their support.

About FAV The principal role of the Floorcovering Association of Victoria is to represent the Interests of the floorcovering industry in Victoria.

The Association was established in 1985 to represent the interests of carpet contractors in Victoria and was originally known as the Australian Carpet Contractors Association Inc. The major areas of focus for the Association during the past two years has been industrial relations representation and services, the development of a Code of Ethics and the promotion of the principle that floorcovering should only be installed by qualified installers.

For further information visit http://fav.org.au/member-info.html

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Talking Business

47 In the last 18 months this partnership along with their leading supplier partners, their incredible franchise teams and staff along with their passionate customers has resulted in an incredible $54,000 being donated to the Pancare Foundation’s patient support program and vital research.

Knowing that children benefit from quality education and their schools’ resources, Floorworld initiated the School Sponsorship Program a few years ago. The program is designed to assist schools with direct funding for sports equipment, special projects and other education initiatives.

“As we move through what has been a challenging period for so many Australians and businesses, we’re looking forward

to ways we can support the health and wellbeing of families, by giving back and investing in local schools,” remarked Bob Crotty, General Manager Floorworld.

Floorworld plays a significant role in supporting Australian made products and Australian businesses. As a name that says it all Floorworld with over 42 locations across the nation, pride themselves on their connection with their customers and communities and their members.

This why Floorworld is different If you are interested in supporting your community and Australian businesses, then this is your invitation to join Floorworld.

If you would like more information, please contact Bob Crotty (03) 9761 5235 or info@ floorworld.com.au

BUSINESS FOR SALE Call us Now

0417 565 821

INDEPENDENT INDEPENDENT FLOORING FLOORING RETAILER RETAILER Key factors include: • • • • • •

Independent operator with direct access to suppliers Consistent sales and gross profit performance Showroom size of 600sqm Warehouse 400sqm Product ranges exclusive to John Winter Carpets Strong business base with residential home-owners and commercial

John Winter Carpets is a premier floorcovering store that has been servicing the Southern Highlands region of NSW for almost 30 years. Offering products from over 40 suppliers, the impressive showroom presents a wide range of displays demonstrating the variety of flooring and level of quality that can be achieved.

The opportunity is now yours to own a successful business in the beautiful region of the Southern Highlands, NSW. For proposed valuation and information pack regarding this sale please contact Robert Johnson by email on robert.johnson@hardwickes.com.au, or by phone on 0417 565 821.

Talking Business

48

A year of growth

D

espite all the challenges of 2021, it has been a year of growth for Flooring Xtra. They have added seven new stores to the network, bringing store numbers to over 90 locations nationally. Since the beginning of 2021, Flooring Xtra have opened stores in the following locations: Hunter Valley, Wangaratta, Castle Hill, Cranbourne, Nunawading, Merimbula and Thomastown, allowing them to broaden their service areas throughout New South Wales and Victoria.

From company stores to those that are owner operated, Flooring Xtra have built a foundation of industry knowledge, expertise and business successes that can be shared amongst the network, building a culture of trust and mutual respect. Both franchisees and the support office work together toward a common goal, creating a fabulous experience for customers. With the continual growth of this business, it is evident that their efforts are being well received by the public as one of Australia’s fastest growing Flooring brands.

The Flooring Xtra Way Joining Flooring Xtra as a franchisee can be compared to joining a family. Hunter Valley Flooring Xtra owner, Dave Sherlock, claims “Right from the outset I loved the family friendly atmosphere that Flooring Xtra

nurtured. This starts from the very top. They genuinely care for their people.”

After 25 years in the flooring industry, in both a retailer and supplier role, he felt as though Flooring Xtra was the right fit for his business based on the support he is provided from the whole team. “We are absolutely spoilt when it comes to support from the Support Office, whether it be, marketing, financial or just morale boosting conversations”, says Dave. They go the extra mile to ensure the success of the Flooring Xtra stores, by providing mentoring and support to guide their franchisees through each stage of their business’ journey.

Why Flooring Xtra?

The Flooring Xtra community is like no other. They genuinely care for and wish to

Flooring December 2021/January 2022

see each of their franchisees succeed and are dedicated to helping them do so. Dave Sherlock describes his experience with Flooring Xtra by saying, “I can’t speak highly enough of my experience with Flooring Xtra. They have absolutely changed my life in a way I never thought possible.”

Through the continued support of the Flooring Xtra family he says that “Although I own my own business, I am part of a much bigger team, a team that is striving for a common goal.” Another Franchisee, Kevin from Cranbourne and Rosebud Flooring Xtra says, “We have been really happy and very impressed with the Flooring Xtra franchise model, it has been so good to us that we went on to open a second shop.” “My intention was always to be with a company that allows you to grow and expand.” This is what Flooring Xtra is all about and this is what they pride themselves on.

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FLOORING MAGAZINE IS PROUDLY CELEBRATING

We would like to take this opportunity to thank our customers and partners for their continued support.

We wish each and every one of you a prosperous 2022 and look forward to continuing to work together in the new year.

We have some exciting features scheduled for 2022 including:

Feb/Mar Apr/May Jun/Jul Aug/Sep Oct/Nov Dec/Jan

Adhesive Guide Australian Made Eco & Environmentally Friendly Floors Resilient Flooring Buy Local Carpets & Woven Flooring

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