FASHION BUSINESS & MANAGEMENT
Elisa Regina Moretti about me.
LANGUAGE
Istituto Paritario Cardinal Ferrari, Cantù
FASHION
IUAD Accademia Della Moda, Milano
+39 3925425406
elisaregina.m@gmail.com
@e.r.m.account
Elisa Regina Moretti
hard skills
soft skills languages experiences education interests
Hi, my name is Elisa Regina. I am an ambitious and enthusiastic student of Fashion Business and Management, eager to grow and evolve within the fashion industry. With a keen attention to detail and a strong passion for all forms of art—especially fashion—I approach my work with precision and creativity. I have gained valuable experience in branding projects and collection development, and I am particularly interested in integrating sustainability into fashion business strategies. I firmly believe in the importance of fostering a responsible future for the industry.
fashion collections
social media mngt rebranding
Daynim Dreaming
Fil Noir
Flavia La Rocca Contest
She Shell bikinies
Fiorucci
DAYNIM DREAMING collection
Charmat is a brand with a city chic style and references to the old money world. Specifically, it sells clothing for the fast-fashion market and is presenting its Fall-Winter 2023 collection with a total denim capsule collection. The main characteristics of the brand are elegance, creativity, and a broad target audience ranging from Gen Z to Gen X. The collection is meticulously designed, from competitor analysis to the pricing strategy.
The Daynim Dreaming collection draws inspiration from the elegance and apparent luxury of modern living, capturing the essence of a glamorous and timeless existence. Revealing its seductive charm, this collection celebrates exterior beauty, where appearance is everything and luxury is imperative.
FIL NOIR collection
The entire collection is inspired by the fragility expressed in the works of three particular artists: Egon Schiele (1890-1918), Alberto Giacometti (1901-1966), and Karolina Koryl (1998-present). I find the rendering of the thin lines that form a figure easily breakable into a thousand pieces very interesting. The faces resemble sketches that lay the foundation for a painting, for a definition. The statues, on the other hand, are worn-out creatures that have suffered throughout their lives, but still have malleable parts that offer hope for something better to come. These artists come from different historical periods, yet they share the same sense of unease and have similar modes of expression.
This concept mirrors the chaos and disorder that emerge in our moments of fragility. We find ourselves alone in a room, drawing on a white sheet of paper that, with the stroke of ink, becomes increasingly black, leaving no empty spaces, no free spaces, no spaces for hope. In the same way, the collection is characterized by cuts, stitches, and plastic shields, with dark colors enriched by contrasting hues that highlight our wounds.
“Great work. The logo is really well thought out and expresses a very captivating personality. The visual truly has a winning edge. The study of the prints is creative. There is a transformation in every garment. Excellent ideas.”
- Flavia La ROcca
FLAVIA LA ROCCA contest
Rebranding proposal for Flavialarocca, a sustainable Italian brand known for its innovative approach to modular fashion, where garments are designed to be combined with each other, allowing for different configurations and looks using the same pieces. Among the main rebranding proposals are: changing the brand name and consequently the logo, implementing more innovative marketing strategies, introducing smart labels, selecting a new fabric supplier, using natural printing techniques, and launching an activewear and sportswear collection focused on a mountain lifestyle.
She Sell
SOCIAL MEDIA management
She Shell is a bikini brand that embraces body positivity as its core value. It offers colorful swimwear that always stays in line with the latest trends. The tone of voice is engaging, bright, and fun.
Instagram is at the heart of the brand’s strategy: born on the platform, it aims to build an active community through call-to-actions, viral content, real-time marketing posts, and collaborations with brand ambassadors.
To ensure effective communication, sentiment analyses were conducted for each influencer involved, an editorial plan was developed, a competitor analysis was carried out, and a list of FAQs was created to optimize interactions with the audience.
Fiorucci REBRANDING
Famous for revolutionizing youth fashion with its eccentric, colorful, and iconic style in the ‘70s and ‘80s, Fiorucci became a pop culture icon. However, over time, its target audience aged, neglecting the upcoming generation of young people. Thus, the proposal is to shift the target towards Generation Z and make the brand’s communication more cuttingedge through curated and engaging Instagram and TikTok profiles, with a direct, conversational, and lively tone of voice. The rebranding will launch with Back To School, alongside a mini-series where the protagonists will embody the brand in their style and behavior.
Magazine summit the opulence issue abundance of emotions
Emotions allow us to set in motion an entire inner world that then manifests outwardly. Often, the true richness lies in experiencing emotions even without anything around us. It’s precisely the feelings we experience that make us feel more alive; it all comes down to the small things that each of us has the chance to feel. Strong emotions take root in us and can change our expressions. The abundance of emotions is an undeniable and rich sense of feeling that shapes our thoughts and enlivens our actions. Joy, boredom, happiness, anger, and disgust are the elements that color our being and influence not only our choices but also the life around us.
Petit Bateau Shop window
The showcase opens into a blue and white pencil world, as if it had been drawn by an innocent and creative hand. In the window on the left there are children carrying out typical summer activities. The boat is one of the fundamental elements because it captures the spirit of adventure and freedom, suggesting the thrill of riding the wind and the waves.
On the right, however, we see a ship’s rudder that invites passers-by to interact, take control and guide their ship towards new horizons. This showcase is a visual and interactive journey through the world of childhood and summer. It invites you to explore, play and let yourself be carried away by the magic of a season in which everything is possible, like a sky dotted with starfish and floating fish. And finally the simplicity of white and blue contrasted by the liveliness of the colors of the looks on the mannequins and the evocative images of the LED walls.
MAGAZINE COVERS Illustrations
The theme of these hand-drawn illustrations is the most rebellious and iconic punk lady of all time: **Vivienne Westwood**. A visionary who revolutionized fashion with her bold attitude and fearless creativity, she turned rebellion into art. These covers pay tribute to her **unapologetic spirit, groundbreaking designs, and unmistakable style**, celebrating a legacy that continues to inspire generations.
thank you!
