Erem Lab is a sustainable fashion brand that merges innovation, ethics, and aesthetics to create timeless clothing with a minimal environmental footprint. By utilizing next-generation fabrics, recycled textiles, and natural dyes, we redefine fashion through responsible choices.
Each piece embodies a commitment to craftsmanship and sustainability, proving that style and environmental consciousness can coexist effortlessly. Made in Italy, our collections celebrate quality, durability, and a deep respect for nature, offering a new standard for mindful fashion.
Mission
Our mission is to safeguard the planet from the pollution and waste of materials of which the fashion industry is guilty. We dream of a world where sustainable clothing is not an option, but the norm, and where beauty and ethics coexist harmoniously.
Vision Through in-depth research into new generation fabrics, the use of textile waste and natural dyes, we offer a timeless and sustainable clothing line.
Values
Our community shares values that unite us and without which the company would not exist:
1. SUSTAINABILITY AND INNOVATION:
We carefully choose our materials, favoring organic fibres, recycled fabrics, textile waste and innovative technologies that minimize environmental impact.
2. TRANSPARENCY AND TRACEABILITY:
We want our customers to know the origin of every garment they purchase, from production processes to company practices, including the working conditions of the artisans. For this reason, we also provide detailed information on certifications that guarantee sustainability.
3. CRAFTSMANSHIP AND LOCAL PRODUCTION:
Each piece of clothing is made with expert craftsmanship, embodying our commitment to quality and durability. We firmly believe that a respectable quality garment must be made with the heart and passion of the artisans who work there.
4. RECYCLING:
EReMlab offers customers the possibility of returning used garments for recycling or repair, promoting the idea of durability and long life of the products.
THE BRAND’S LOGO
Logotype
Pictogram
THE LOGO
EREM:
Comes from the initials of the name of the designer and founder Elisa Regina Moretti.
RE:
Refers to one of the pillars of the brand: recycling.
lab:
Is the truncation of the word “laboratory”, which refers to the craftsmanship of clothing.
THE PICTOGRAM
The symbol represents a tornado of leaves, evoking the dynamism and power of nature in constant motion. The raw, textured stroke mimics the spontaneity of natural elements, creating a sense of energy and transformation.
Logo construction
Tipography.
Qeilab
We have chosen Qeilab, a modern and elegant typeface that embodies the essence of our brand. Its clean and minimalist design conveys transparency, sustainability, and innovation, aligning perfectly with our mission of creating high-quality, eco-friendly fashion.
Other Font we do like:
MINION PRO abcdefghijklmnpq
Logo positive
Logo negative
Logo black and white POSITIVE
Logo black and white NEGATIVE
PANTONE P 38-15 C #BA592E
C17 M34 Y45 K5
R210 G170 B139
PANTONE P 33-14 C #694f43
C17 M34 Y45 K5
R210 G170 B139
PANTONE P 177-16 C #212818
C76 M58 Y78 K75
R33 G40 B23
PANTONE P 175-113 C #445c60
C73 M42 Y51 K36
R62 G94 B93
The Earth Colourboard The Brand Colourboard
PANTONE P 33-14 C
# 694f43
C17 M34 Y45 K5
R210 G170 B139
PANTONE P 38-15 C
#BA592E
C17 M34 Y45 K5
R210 G170 B139
PANTONE P 37-8 C
#E94F1C
C17 M34 Y45 K5
R210 G170 B139
PANTONE P 32-2 C
#D2AA8B
C17 M34 Y45 K5
R210 G170 B139
PANTONE P 23-13 C
#706352
C47 M46 Y57 K38
R112 G99 B82
PANTONE P 159-14 C #717744
C55 M37 Y78 K25
R113 G118 B68
PANTONE P 177-16 C #212818
C76 M58 Y78 K75
R33 G40 B23
PANTONE P 175-113 C
#445c60
C73 M42 Y51 K36
R62 G94 B93
Social media marketing platforms
CONTENT
• shorts videos
• creative
• boards
• collages
• links to web site
• pins
STRATEGIES
• shorts videos
• creative
• boards
• collages
• links to web site
• pins
EMOTIONS
• engagement
• entertainment
• information
• creativity
• promotion
• motivation
WEAKNESSES
• limited interaction
• strange algorithm
• difficulty monetization
• low content virality
• videos
• photos
• reels
• carosels
• stories
• live videos
• short videos
• long videos
• live videos
• e-commerce
• influencers
• adv
• collaboration
• relationship building
• engagement
• entertainment
• information
• connections
• promotion
• motivation
• influencers
• adv
• collaboration
• relationship building
• challenges
• engagement
• entertainment
• creativity
• connections
• promotion
• challenging
• high costs
• no clickable links on posts
• important to be active everyday
• strange algorithm
• lot of trending content
• least popular for marketing
Social media timing of the week
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
IG stories backstage
Video POV 12:30 Reel product 15:00 Pin idea with collection’s moodboard 19:00 Carrousel post storytelling 19:00 Video storytelling 19:30 Reel styling 20:30 Pin Lookbook 18:30 Video trend 15:30 Q&A in Stories 20:00 Post inspirational
