Elevate June 2021

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Confessions of a CBD Junkie

COOL VIBES & HOT TRENDS

Making the summer scene: Delta-8 THC, micro-dosing & immersive art

Let’s “OutLove Hate” Together. $1 from every Pride pre-roll sold at Curaleaf will go to OnePULSE, a nonprofit building a permanent memorial honoring the Pulse massacre victims.

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Curaleaf Nevada |

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from the editor

Publisher Guy Bertuzzi, guy@elevatenv.com Editor-In-Chief Beth Schwartz, beth@elevatenv.com Creative Director Brooke Bertuzzi, brooke@finetheagency.com Contributing Writers /Photographers: Justin Alexander, Josh Bell, chef Jesse Garza General Sales Manager: Mark Damkroeger, mark@elevatenv.com

ELEVATION PUBLISHING LLC Chief Financial Officer Cassandra Lupo FINE THE AGENCY Partner Kelli Maruca, kelli@finetheagency.com

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The verb 'to trend' means to develop or change in a general direction. Since 2020 was seemingly the year of the pivot, I would say the way our lives changed from day to day made it a trendsetting year.

Since some trends spread like a virus, it is ironic that a virus is exactly how the cannabis industry experienced a trending sales boom in 2020.

This begs the question: Is cannabis’ meteoric rise in use merely a trend resulting from pandemic living or is it here to stay? Let us review how we got here. Since the pandemic started more than a year ago, there have been 33.1 million cases of Covid-19 in the U.S. and 590,000 deaths, according to New York Times reporting. However, researchers at the University of Washington's Institute for Health Metrics and Evaluation estimate Covid deaths have been underreported and the number of Americans who died from the virus is more than 900,000.

Those statistics are harrowing to think about. Loved ones seemingly snatched away from their families and friends by an invisible force that snuck into their lives with the ease of an innocent cough or sneeze. Sometimes unwittingly passed onto them by their own loved ones. This has resulted in an excess of trauma, death, and grief suffered by too many to count during the last year. And that is just one facet of Covid.

There is also the mental toll that accompanies a pandemic. Specifically, burnout, stress and anxiety that leaked into our lives from all directions as a result of working remotely, home schooling remotely, and socializing remotely. With our lives upended overnight, it is not a wonder that the vices industries not only saw a tremendous uptick but have thrived

during the pandemic.

“Americans purchased $18.3 billion in cannabis products over the past calendar year, $7.6 billion more than the $10.7 billion in sales the previous year,” cited Leafly in a December 2020 report compiled from marijuana state tax and revenue records.

The use of cannabis to combat the detritus of Covid and side effects of pandemic burnout is one of the biggest trends to have entered American life during the last year. Across the board, the cannabis industry enjoyed a pandemic swell of sales as people turned to marijuana as a coping mechanism for burnout. Burnout is defined as “a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress.” The term itself has become popularized within the last year after the World Health Organization categorized burnout as a “syndrome.”

In a survey conducted in October 2020 by marijuana dispensary operator Verilife, 72% of respondents said Covid was the number one cause of stress and burnout in their lives, and that 40% of these participants said they used cannabis to cope. Verilife’s survey showed of those who consume cannabis, 93% say it helps relieve symptoms of burnout. Among those who do not consume cannabis, 29% say they have considered consuming cannabis to ease burnout.

The uptick in cannabis consumption is just one trend we have witnessed over the last year. Other trends that entered the cannabis space have been micro-dosing (pg. 18) and the rise of delta-8 (pg. 16). As well, there has been a growing acceptance of cannabis across the U.S. to such a degree that we should not expect the use of nature’s most abundant coping mechanism to subside as quickly as coronavirus does.

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Cooking Cannabis

BY CHEF JESSE GARZA

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HOW TO SEASON A CANNA STEAK

Earlier this year, Soul D’licious Infused introduced two seasoning blends, Vegetable Seasoning and Chipotle RubFire, to the Nevada marketplace. Developed for healthconscious consumers, people who love to cook or love to eat, diabetics, and those looking for a discreet way to consume cannabis, the spice blends are infused with distillate, so they taste just like the non-infused version.

“The seasoning blends allow patients and consumers to make anything an edible—steak, baked potatoes, roasted vegetables, sliced fruit, burgers, pasta—the possibilities are endless,” says Stephanie Magurno of THC Production, creator of Soul D’licous Infused. Other flavors in

development include Lemon Pepper Garlic, Blackened Rosemary, a 1:1 All Purpose blend, and a 500mg Medical AllPurpose Blend.

“The product also addresses another challenge that consumers who enjoy edibles face: eating one dose of a product that tastes really good and wanting more. In this case, you can eat the entire burrito or bowl of soup you make—not just one bite. You can cook with the spices or just add them to something already prepared,” Magurno says.

“The spices are perfect for micro-dosing. Each serving is approximately ¾ of a tsp (individually bagged)—if you use ¼ tsp then you get 3.3mg of THC instead of the full 10mg.”

INGREDIENTS: 1–1½ lbs. steak (ribeye, or NY Strip) Kosher salt freshly ground black pepper Soul D’licious Infused chipotle rub-fire* 1 Tbsp. avocado oil 1 small shallot 2 garlic cloves ¼ cup (½ stick) cold unsalted butter 2 sprigs thyme *use one bag (3g) of Soul D’licious Infused seasoning per serving of steak

DIRECTIONS:

Pour 1 Tbsp. avocado oil into skillet and swirl to coat. Using tongs, gently lay steak in skillet and cook until underside is deeply browned and a crust has formed, about 3 minutes.

Once or twice, reposition steak over hotter areas of the skillet to encourage even cooking.

Turn steak and cook until reverse side is equally browned and steak is medium-rare. If steak has a fat cap or is more than 1" thick, upend with tongs and sear sides until browned. Remove skillet from heat. Transfer steak to a cutting board to rest. While skillet is cooling, peel and finely chop shallot. Smash 2 garlic cloves and fresh thyme with the flat side of your knife and remove. Cut ¼ cup (½ stick) butter into 4 Tbsp.-size pieces. Set aside and have ready.

Heat a dry skillet, preferably cast iron, over medium. Season steak while you wait for the skillet to get hot. Sprinkle one 10mg packet of Soul D’licious Infused along with salt and pepper on both sides of steak.

Cut steak against the grain into thick slices, spoon pan sauce with Soul D’licious over steak and enjoy.

Please remember when cooking with cannabis you are cooking with a medicine and the medicine amount and portions of the food ingested should always be taken into consideration. Always start out with small portions or doses and wait 30 minutes to an hour before eating any additional portions of food that has been medicated.

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Let 1–1½ lbs. steak sit at room temperature for as long as possible before cooking (even if it’s only for 10 minutes, that’s fine). Pat steak dry with paper towels.

With skillet on low heat, add shallot, garlic, thyme, a pinch of Soul D’licious Infused, and 2 Tbsp. butter. Swirl skillet to melt butter and cook the other 2 Tbsp. of butter when ready to serve, stirring often with a whisk, until shallot is golden brown, and Soul D’licious Infused is mixed in.

IMMERSION THERAPY Exploring the yin and yang of cannabis and immersive art

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by Justin Alexander

A

long with wine and contemplation, cannabis can be added to the list of helpful accompaniments allowing for a deeper appreciation of art. It is well known that immersive art and cannabis go together because you experience heightened sensory perception with both—brighter colors, stronger smells, louder sounds, richer tastes.

Defined as the creation of a world around the person in a way that makes them feel part of and inside of it, immersive art creates something that moves beyond the fourth wall (the space between an audience and performer), bringing viewers into the art and augmenting their reality.

Much like immersing yourself in art, cannabis allows you to fully appreciate the present. The two have so much of

a yin and yang relationship that one wonders if the sudden explosion of immersive art experiences available in Las Vegas results from Nevada’s burgeoning cannabis scene. Of dueling Van Gogh immersive art shows on exhibit this summer in Las Vegas, art collector and former Las Vegas Arts Museum President Patrick Duffy jokingly told the Review-Journal recently, “The 360-degree immersion perfectly aligns with our cannabis industry. Maybe they are funding it secretly, so you can go to the cannabis store, then go to the attraction.”

Whether local cannabis companies did or did not converge in the name of art, we have gathered suggestions of some cannabis products that go with immersive art like a key goes in a lock.

REMEDY’S 707 HEADBAND FLOWER

CAMP’S ICE WATER LIVE DISPOSABLE PEN As close as you can get to flower in a pen, CAMP produces a full bodied, high-definition experience that makes a great complement to art. Take in Van Gogh with CAMP’s Ice Water Live Disposable Pen and find yourself on a journey through a Starry Night. “Your senses are heightened, your mood is elevated, and you find

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With so many immersive art exhibits popping up around Las Vegas recently and transporting viewers into another reality, cannabis can augment and intensify the value of these cultural trips.

“Cannabis has always been used to both unwind and spark creativity. With the right strain and terpene profile, cannabis can help you feel fully immersed in a moment, making art of all kinds even more enveloping and enjoyable,” says Leslie Vorhees, compliance manager for Silver Sage Wellness/ Remedy.

To tackle abstract expressionists such as Jackson Pollock, Jasper Johns and Arshile Gorky, try the deep high that comes from Remedy’s 707 Headband flower which assists in helping you shed the stress of daily life and encourages creativity and mindfulness. “707 Headband has a large amount of myrcene, making it a great choice for staying relaxed and easing anxiety. Limonene and linalool complement the myrcene by providing further stress relief and creating an elevated mood,” Vorhees says. “Weighing in at 27 percent THC with hefty amounts of myrcene, linalool, and limonene, this strain packs a punch. The high amount of THC and terpenes will keep you relaxed and happy throughout your recreational experiences.”

Much like a work of art itself, 707 Headband has a striking nug size and color, earthy scent and smooth smoke.

The terpene profile and high THC content make it perfect for recreational activities.

PANNA’S LIVE RESIN INFUSED PRE-ROLL

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yourself focusing on your experience,” says Aaron Nino, CAMP’s director of production. “Immersive art is a sensory experience, and our CAMP disposable is all about elevating those senses.”

Comparable in size to a pocket lighter, CAMP’s Ice Water Live Disposable Pen is a new top-of-the-line vape product. “It has a consistent experience with each use and is created with ceramic technology, which can be safely heated time over time without cracking or releasing harmful elements,” Nino says, who adds this solventless disposable features an extraction process that only utilizes ice, water, heat, and pressure.

Reach for a CAMP product with myrcene to increase the psychoactive benefits of THC, ramping up the heady experience and relaxing the body. Grab a CAMP with caryophyllene and linalool to calm social anxiety and help encourage a more pleasant experience. Limonene can increase anxiety, so if you don’t enjoy the racy, head feel or are prone to social anxiety, avoid products with that terpene.

“Consuming cannabis helps with staying in the present—it takes us out of worrying about the future and obsessing over the past and helps us just to be. Immersive art is best experienced when you’re centered in the here and now, and cannabis aids in helping us get there and stay there.

They’re a perfect pair—like peanut butter and chocolate,” Nino says.

In the mood for a creative, energetic yet relaxing trip through an immersive art experience like Santa Fe’s Meow Wolf, where every room is a portal to another dimension? Try Panna’s Super Lemon Haze, a blend of Lemon Skunk and Super Silver Haze. This is the first Live Resin Infused pre-roll to hit the market. A very potent joint that will help you both absorb the experience and zone out in a blissful way. Expect a lemon sour flavor with sweetness all around the mouth.

“Super Lemon Haze is a creativity-inducing strain due to the terpene profile present. Energy, ocular effects, creativity, mood elevation, appetite stimulation, anti-nausea, and mental/physical relaxation late in the duration are all at play with this Live Resin Infused pre-roll,” says Panna’s Rob

Wright, noting its dominant terpenes are beta-caryophyllene, terpinolene, humulene, and myrcene.

This is a THC bomb, but you can still function as the feeling is happy and energetic with peppy, uplifting euphoria.

The body vibe is light and non-sedating. And much like beautiful art itself, this unique pre-roll alleviates symptoms of depression, mood swings, fatigue, pain, and nausea.

CURALEAF’S PRIDE PRE-ROLL

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The experts at Curaleaf recommend preparing for an immersive art experience with a sativa strain pre-roll. Sativas are known for their “head high” and produce an invigorating, energizing effect that can enhance creativity and focus. It’s a perfect complement to an immersive audio-visual attraction like Area 15’s Museum Fiasco which takes spectators on a journey into a parallel universe using light, sound, and space.

Plus, since June is Pride month, immerse yourself in a full spectrum of color with their Pride rainbow-themed pre-rolls that are available in a variety of strains. “The colors reflect the diversity of the LGBTQ+ community, and the rainbow is often used as a symbol of the community during Pride month and beyond,” Curaleaf’s Kristen Everhart says.

“When you purchase a Curaleaf Pride pre-roll, $1 from each sale goes directly to the OnePULSE Foundation which was established to create a sanctuary of hope following the tragic day at Pulse nightclub in 2016. We are honored to be able to use our platform to give back to the LGBTQ+ community.”

“Having an edible before going to an immersive art exhibit will put you in an hybrid/indica state of mind,” says Jerry Velarde, president of Evergreen Organix/Fleur.

“Relaxing yet stoney! Art is always more fun with cannabis!”

Velarde recommends eating their most popular baked good, Evergreen Organix’s Chocolate Chunk Brownie for such an experience. “Eating an EGO brownie, you will find the cannabutter makes this a little more powerful than products with distillate/oil in them. Edibles are much more intense than smoking flower,” says Velarde, whose favorite part of the brownie are its delicious chocolate chunks.

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FLEUR’S WOOKIES N’ CREAM

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One of the newest hybrids at Fleur, Wookies n’ Cream is a flower that helps you immerse yourself in some sweet, sweet art like a Yayoi Kusama Infinity Mirror Room— one of her infinity room installations was on display at the Bellagio Fine Art Gallery in 2019. Currently some of Kusama’s work is on exhibit at Museum of Dream Space (MODS) at the Grand Canal Shoppes in the Venetian.

With a terpene profile heavy in limonene and linalool, Wookies n’ Cream elevates your mood and allows relaxation—perfect for an immersive art experience like Kusama’s. “It won't have you stuck like an indica,” Jerry Velarde, president Evergreen Organix/Fleur, says of the strain’s terpene mix. “Besides the aforementioned terpenes, myrcene would be great for visiting an immersive art exhibit as it gives you that stoney feel, but not too much or you'll get couch-locked.”

LIFT TICKETS INFUSED PRE-ROLL Lift Tickets has been known as an innovator of products since debuting in 2014.

They arrived on the cannabis scene touting the world’s first THCinfused rolling paper.

“These full spectrum, strain specific rolling papers test at 20% THC and taste like the strains of cannabis they are made from,” says Emmet Duffy, founder of Lift

Tickets. They are currently only available in California.

For consumers in Nevada, Duffy has plenty of amazing innovations to enjoy. “With new flavors and products hitting the market almost daily, our collection never gets boring,” Duffy says, noting his brand prides itself on making the most of cannabis’ naturally occurring terpenes. “Being that everyone has different preferences on flavors and desired effects, it’s really important to take our time in selecting balanced formulations that suit our individual needs and tolerances.”

Because Lift Tickets is focused on taking the calming and relaxing effects of cannabis and creating an entire experience around them, the brand’s pre-rolls pair well with the type of adventure that can be had at The Neon Museum, which puts spectators among the city’s most iconic signs. “Our products are absolutely perfect for celebrations, creative sessions, weekends and other daily rituals,” Duffy says.

STATE FLOWER’S FLO WHITE #7 FLOWER

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There’s nothing better than exploring the city’s public art murals throughout the streets of Downtown Las Vegas. The vibrant murals really pop out as the ultimate urban immersive experience, plus being outside is a beautiful thing at this time of year. The best way to enjoy such a lovely art-filled day is with

Flo White #7 from State Flower Cannabis.

“Art in general is fun to look at when you consume. It’s even more fun when you are immersed in the art itself,” says State Flower Marketing Coordinator Hailey Stone. “Flo White #7 has a high level of limonene which is a very uplifting terpene. You’ll feel giddy and upbeat which is a great mood for art viewing.”

With strains that are more sativa-leaning expect the cerebral effect, making the mind more active. This can lend itself to a more focused and interesting viewing experience.

“Terpenes and cannabinoids will always be a person’s personal preference, but when looking for more of that heady effect, you’ll look for strains that are packed with pinene and limonene,” Stone says, noting she personally loves this strain because it keeps her focused and active. “I can wake up on a weekend, enjoy some Flo White #7, and be energized enough to clean and get some chores done around the house.”

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Summer's Hottest CANNABIS TRENDS page

Cannabinoid Spotlight: Delta-8 THC

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Move over CBD, there’s a new cannabis compound in town

Creations of Innovation

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Wait, what?…Is that what I think it is?

Finding Cannabis’ Sweet Spot

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Taking the mystery out of micro-dosing

Confessions of a CBD Junkie The ubiquity of cannabis’ most popular cannabinoid leads to serenity

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One truism of cannabis is that something new is always on the horizon. Discoveries are a constant, especially with the profusion of cannabinoids. Besides the plant’s most popular cannabinoids, THC and CBD, more than 100 others have been identified. And it’s more than likely that there are even more types of cannabinoids waiting in the wings—ones that haven’t been discovered yet. In our trend report, we zero in on up-and-comer delta-8, and the universal appeal of CBD. Looking beyond cannabis compounds, we also focus on the ingenuity of the cannabis industry regarding ingestion methods that take the heat off smoking.

Cannabinoid Spotlight: Delta-8 THC Move over CBD, there’s a new cannabis compound in town

D

elta-9-THC is undoubtably cannabis’ most famous cannabinoid. THC is well known across the cannabis landscape because it is responsible for causing psycho-activity or getting users “high.” It wasn’t until CBD came along that the realization dawned on consumers there were other cannabinoids, and that not all cannabinoids had a psycho-activity component.

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WHAT IS DELTA-8 THC AND WHY IS IT SO POPULAR? The latest cannabinoid to enter our consciousness is delta9’s less potent sibling, delta-8-THC. Delta-8 is an isomer of delta-9-THC and appears to bind less readily to cannabinoid receptors, resulting in milder effects. Its popularity is surging because the hempderived cannabinoid not only produces a less potent high than delta-9, but it also tends to cause less paranoia and anxiety. Typically, delta-8 provides mild euphoria, relief from stress and pain, and helps with insomnia.

By Beth Schwartz

instructions on the tincture bottle, I took a full dropper. That was a rookie mistake on my part. Even though delta-8 is less potent, my experience is that it’s not that less potent. That amount was too much for me. I was over-intoxicated and was up all night. However, once I adjusted my dose to only an eighth of a dropper, it was more what I had in mind for the delta-8 experience. I can attest that I did not experience paranoia or anxiety, felt mildly high, and got a solid night of sleep, which was my intent.

Thinking the potency power of delta-8 might have just been my experience, I encouraged a colleague who has used cannabis for many years and has a much higher tolerance

WHY IS DELTA-8 BENEFICIAL? According to the National Cancer Institute, delta-8-THC can be defined as an analogue of tetrahydrocannabinol (THC) with antiemetic (inhibits vomit and nausea), anxiolytic (fights anxiety and panic attacks), appetite stimulating, analgesic (relieves pain) and neuroprotective (prevents the ageing of nerve cells) properties.

As for its mechanism of action, delta-8-THC binds to CB1 and CB2 receptors in the central nervous system, exhibiting a lower psychotropic potency than the primary form of THC found in cannabis.

SHOULD YOU TRY IT? I was intrigued by the idea of a milder high with less paranoia, so I decided to seek out some delta-8 to see what all the fuss was about. It was easy enough to find. Las Vegasbased CBD and hemp product manufacturer Fresh Bros. sells hemp-derived delta-8 tincture, gummies, and distillate online.

I ordered a bottle of delta-8 tincture (1,000mg). Per the

to give it a try. He ordered tincture and a syringe of delta-8 distillate from Fresh Bros. On his first try he used both products, putting some tincture in a smoothie and consuming some delta-8 via the syringe. He readily admits that was way too much, but micro-dosing a half of a dropper every few hours turned out to be ideal for him. “It is such a good high. I certainly didn’t experience any paranoia. I took it at a time when I could have had a lot of anxiety and it helped relieve the anxiety I was going though. It’s phenomenal stuff,” explains my colleague who wishes to remain anonymous.

“It was stronger than I thought. Far longer lasting than any edible or tincture out there. And it’s cleaner because you aren’t smoking. But I would warn people it’s not a short-term high.”

My colleague wondered out loud how delta-8 could possibly be legal. With that salient point in mind, it remains to be seen how long consumers will be able to procure it.

CREATIONS OF INNOVATION Wait, what?…Is that what I think it is?

The cannabis industry is nothing if not creative when it comes to ingestion methods. We have assembled a few products that not only offer discretion and convenient ease of use, but are also reminiscent of products you have seen before.

HELLO AGAIN SUPPOSITORIES

Hello Again is a vaginal suppository that combines the healing power of cannabis with soothing botanicals to provide relief from the physical and emotional challenges brought on by menopause. Hello Again’s cannabis-infused vaginal suppositories are available in two formulations: Everyday (8 CBD: 1 THC) for daytime relief, and Sleep (1 CBD: 4 THC) for nighttime. Helloagainproducts.com are only available in California dispensaries.

Designed to work like mouth freshening breath strips, dissolvable cannabis strips are the ultimate in discretion and consistent ease of use. Waveseer’s Pure Strips are available in several 10-pack (100mg) formulations. Pure Strips has two hybrids available in grape and lemon, and a berry-flavored indica.

The brand’s mint flavor is a 1:1 ratio (90mg CBD to 90mg THC). Available at Jenny’s Dispensary in Henderson and North Las Vegas, jennysdispensary.com.

MENTA MINTS

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As easy as popping a mint in your mouth, you can take a 5mg dose of THC. Just place a mint under your tongue to dissolve and enjoy. Menta Mints by Encore Company are a micro-dose of cannabis oil that come in four flavors: wintermint, green tea, wildberry (hybrid), and tangerine (1:1 ratio of CBD:THC). From Verano brands, each 20-pack tin of mints contains 100mg THC. Available at Zen Leaf in North Las Vegas, zenleafdispensaries.com.

CANNAVATIVE CAPSULES

If you like your medicine to look like medicine and take it in a traditional manner than Cannavative capsules are up your alley. Each capsule is hand-filled with 100% fractionallydistilled cannabis oil and infused with terpenes. Available in 10-packs, Cannavative makes four formulations: hybrid (RSO 101mg THC), sativa (99mg THC), indica (99mg THC), and high CBD 15:1 ratio (1079mg to 74mg). Available at The Source+ dispensaries, thesourcenv.com.

AIRBUDS BY ROAR

Yep, we know what you are thinking but, no, these don’t go in your ears. Roar’s latest invention makes vaping a fashionable affair. As subtle as they are sleek, these AirBuds are reminiscent of some other buds out there but Roar’s two-pack contains two 1.0ml oil pod vaping cartridges that promise 30% higher oil transfer velocity and full vaporization. AirBuds by Roar will be available later this summer, roarairbuds.com.

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PURE DISSOLVABLE STRIPS

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Finding Cannabis' Sweet Spot Taking the mystery out of micro-dosing

By Beth Schwartz

When I first heard the word micro-dosing, it made me nervous. I am not sure why. For some reason I made an immediate association with psychedelics and hallucinogens such as LSD. But micro-dosing shouldn’t be intimidating. It is just a scientific version of the common cannabis mantra: Start low and go slow.

Micro-dosing enthusiasts are merely enjoying small amounts of cannabis to achieve the perfect balance between THC’s desirable benefits and psychoactive effects. In other words, finding the sweet spot before you become over-intoxicated.

For many people micro-dosing is the best thing to ever happen to cannabis. Especially women. As I pointed out in the May issue of elevate, see my editor’s note, the female population doesn’t tolerate THC the same way as men.

Because of our estrogen output, our bodies are more sensitive to THC and, in turn, we require less of it. Many products have

been developed without that hormonal difference in mind and so are automatically going to be too strong for women. So, if you have had a bad experience with cannabis, you can blame it on your estrogen.

But it’s just not the fairer sex who will welcome microdosing into their cannabis experimentation. Those utilizing cannabis for medicinal reasons will also find this method of ingesting cannabis to improve their cannabis experience. For instance, I have a friend who is a Covid-19 long-hauler and new to the modern world of cannabis. Sleep is vital to his continued recovery from the virus. Someone gave him a bag of 50mg-per-piece gummies. Obviously, that’s one very strong gummy. He knew he didn’t need a gummy that potent, so he cut it into thirds. He tried a 1/3rd portion, and it wasn’t enough to alleviate his nighttime tossing and turning. The next night he took half (25 mg) a gummy and it worked like a charm. He enjoyed an incredible night of ZZZZZs, and now

has a dose that works for him with mild psychoactive effects.

While sleep is a popular reason to use cannabis, others include anxiety, stress, severe pain, chronic headaches, and similar situations when medical marijuana patients want to utilize the effects of cannabis without becoming uncomfortably high. Micro-dosing cannabis is also popular among recreational cannabis consumers who want to get the most out of the plant without becoming overly intoxicated.

There’s another often-overlooked population who will find micro-dosing to be optimal to their cannabis experience.

“There’s a misconception about what a large swath of the market wants out of a cannabis experience,” explains David Weiner, co-founder, Gossamer. “While there’s a legacy community of consumers who want to get very high or for whom a high THC percentage is simply the norm, there’s a much larger existing and nascent consumer demo that is looking for a more moderate and functional high. Just as not everyone wants to be drunk when they drink, not everyone wants to be blasted when they’re high.”

The goal of micro-dosing is to pinpoint the serving that achieves your cannabis goals without making you feel high.

While this might take a certain amount of trial and error, once you get there, the payoff is worth it. Dosing is dependent on your tolerance level for cannabis, weight, genetics, and any pharmaceuticals you may be taking.

According to Marijuana Policy Project, 10mg of THC is the standard dose per serving so anything below that is considered “low dose.” Products that call themselves “low dose” range between 1mg to 5mg of THC. For people with high THC sensitivity, one or two milligrams of THC might feel like a more appropriate cannabis micro-dose. For medical marijuana patients who usually consume very high amounts, the “standard” 10mg serving might feel like a micro-dose. For ingestible CBD, a usual starter serving size falls somewhere between 10mg and 25mg of oil or tincture, while topicals can be used on sore or achy spots as needed.

For the beginner: Try a cannabis beverage as they are generally low dose. Cann Social Tonics are 2mg THC and Creative Waters Co. has a line of cannabis sparkling water that are offered in varying low doses. Or you can go the gummy route, cutting one in half or into thirds to determine by trial and error which dose works best for you.

“Over the next decade, we believe the majority of new cannabis consumers, and eventually the majority of all cannabis consumers, will be drinking their cannabis. This seems obvious to us. We have spent thousands of years of human history socializing around beverages. We consume other mild intoxicants, like alcohol and caffeine, in beverages (and in microdoses as well), why would we think cannabis

Do Be Extraordinary Start Your Order for Delivery Now

june 2021 | elevatenv.com 19

HOW TO MICRO-DOSE

would be any different?” asks Jake Bullock, co-founder of Cann Social Tonics. “Products with a mild dose of THC are the most appealing to mainstream consumers that are open to cannabis but have not tried or have not tried it recently. It is these products, like our Cann Social Tonics with 2mg THC, that will bring in waves of new consumers to the industry. They care about feeling in control, having consistent experiences that are turnkey, energizing, and social.”

For the daily user: Tinctures and oils are your best bet because you can maintain control over your dosage. This precision makes it easy to tailor a single serving as low as you’d like and also simplifies the process of establishing a consistent dosage and routine. Additionally, tinctures have become so refined you can generally find one to match your ailment. Experience Premium Cannabis (EPC) has a tincture made specifically for GI support and another called Breathe Easy for respiratory issues. EPC also has a specific product the brand developed for sleep issues called Good Night CBN Tincture.

Speaking of sleep, it occurs to me that I micro-dose Tylenol PM. I have always cut my Tylenol pills in half but never thought of it as micro-dosing, instead as a way to skip being overly groggy and out of it the next morning.

elevatenv.com | june 2021 20

F O S N O I S S E F N O C A CBD JUNKIE

The ubiquity of cannabis’ most popular ca

nnabinoid

By Beth Schwartz

I

I’m not the only one who has discovered the magic of CBD. Hence, its addition to every product you think it would probably be a natural fit for, and even some that it wouldn’t.

Because it is so ubiquitous—I have seen it for sale at art fairs, farmer’s markets and in spas—it has made my ability to use it in multiple formats both easy and seamless.

But the question then becomes: How much CBD is too much? According to a report from the World Health Organization, “In humans, CBD exhibits no effects indicative of any abuse or dependence potential…. To date, there is no evidence of public health related problems associated with the use of pure CBD.” However, CBD is not without its downsides. “Side effects of CBD include nausea, fatigue and irritability. CBD can increase the level in your blood of the blood thinner coumadin, and it can raise levels of certain other medications in your blood by the exact same mechanism that grapefruit juice does,” says Dr. Grinspoon, who adds, “We also don’t know the most effective therapeutic dose of CBD for any particular medical condition.”

Aaahhhh…there it is. What is an effective dose of CBD? It is in just about every lotion and potion I slather on or pour into my body. The Food and Drug Administration (FDA) has its own thoughts on the matter, releasing a statement in December 2019 that based on a lack of scientific information, the regulator cannot conclude that CBD is “generally recognized as safe among qualified experts for use in human and animal food.”

Although the FDA does not evaluate or regulate CBD, except for Epidiolex, a treatment for severe forms of childhood epilepsy, its statement goes on to say: CBD has the potential to harm you, and harm can happen even before you become aware of it.

• CBD can cause liver injury.

• CBD can affect how other drugs you are taking work,

potentially causing serious side effects.

• Use of CBD with alcohol or other drugs that slow

brain activity, such as those used to treat anxiety,

panic, stress, or sleep disorders, increases the risk of

sedation and drowsiness, which can lead to injuries.

• Male reproductive toxicity, or damage to fertility in

males or male offspring of women who have been

exposed, has been reported in studies of animals

exposed to CBD. As you can imagine, this revelation has left yours truly in quite a quandary. Should I stay the course and stick with my current CBD regimen? Or do I cut back on my precious sleep and beauty aid?

Or perhaps it is time to switch things up and shop around for another cannabinoid. I’ve been hearing good things about delta-8 THC, the less psychoactive little brother to delta-9 THC. Just this week I received a pack of delta-8 infused gummies and bottle of tincture…

june 2021 | elevatenv.com 21

’ll be the first to admit it. I really like CBD. I like it in my water. I like it in my face serum. I like it my nightly tincture. I like it in my body oil. I like it in my mascara. I like it in my lipstick and lip balm. I like it in my sunscreen. I like it in my coffee. You don’t have to be Nancy Drew to figure out I may be a little bit obsessed with CBD. For those who have been living under a rock for the past few years this may have escaped you, but the decades’ long reign of THC (tetrahydrocannabinol) has been unseated by a young whippersnapper. CBD (cannabidiol) has popped onto the scene and seamlessly become the up-and-coming cannabinoid, overtaking THC in popularity in a manner of such expediency and so wide sweeping it may be in danger of being labeled cheugy.

A lot of its popularity has to do with CBD being the kinder, gentler cannabinoid. Unlike THC, it doesn’t cause psycho-activity. Without the high, what’s the point you may ask? One of its primary benefits is having anti-inflammatory properties. It not only helps with pain because of its antiinflammatory abilities, but it possesses the potential to heal just about any low-level ailment you might be suffering from.

Over the years I have used it topically to treat a sprained ankle, as a salve on a wicked sunburn, to get rid of a rash, for headaches, and often apply it to the bottom of my feet if I’m going to wear heels to keep soreness at bay.

I became a CBD convert purely by accident. (Isn’t that what they all say? Wink.) It was five years ago that I was offered a trial of a CBD oil facial serum—persuaded by the huckster’s claim that it would potentially eliminate fine lines and wrinkles. I immediately applied copious amounts of it to my face with high hopes for a Benjamin Button experience.

Instead, I enjoyed more of a Rip Van Winkle scenario. Merely applying CBD oil to my face, specifically my under-eye area, led to the best sleep I had in years.

At first, I didn’t make the connection. But after speaking to a cannabis nurse, she assured me it was the CBD. After more research I became a believer. “CBD is commonly used to address anxiety, and for patients who suffer through the misery of insomnia, studies suggest that CBD may help with both falling asleep and staying asleep,” explains Peter Grinspoon, M.D. of Harvard Medical School.

For this insomniac that was enough for me to further investigate what else this little-known cannabinoid could do to promote my health and wellness. Turns out it is also an elixir for anxiety and depression, showing antidepressant-like effects in several animal studies. This is because CBD has the ability to act on the brain’s receptors for serotonin, a neurotransmitter that regulates mood and social behavior. It has also been shown to aid with cancer-related symptoms, reduce acne, offer neuroprotectant properties, and benefit heart health.

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elevatenv.com | june 2021

GLASS WHISPERERS Idea sparks full blown feature film on the art of pipe-making By Josh Bell

by Corey Davie, glass artist

by Joshua Mazet, glass artist

june 2021 | elevatenv.com 23

by Eli Mazet, glass artist

When Pipetown, USA filmmaker Joaquín Ramón Herrera moved to Eugene, Oregon about 15 years ago, he had no idea that glassblowing was such an important part of the local culture. He remembers meeting someone at a bar and inquiring about the person’s occupation, and not thinking anything of it when the guy said that he was a glassblower. “It was clear he expected some kind of reaction, and I didn’t really have any because it didn’t really mean much to me at the time,” Herrera recalls. “As time went on, I realized that in Eugene, glassblowers occupy a certain kind of rarefied air. There’s something special about them there.”

In time, Herrera immersed himself in Eugene’s glass art scene, taking a job creating video content for glass supply company Glasscraft. “Once I was working for Glasscraft, I was meeting glassblowers all the time,” he says. “I started to learn about the lingo.”

He also learned about the amount of effort and artistic vision that goes into working with glass, especially making glass pipes, which is the specialty of the Eugene glass art community.

From there, it was a logical next step from short promotional videos to a full-length feature film. Working with glass artists Eli Mazet and Greg LeFrancis (who owns the Las Vegas-based LeFrancis Studios) gave Herrera the inspiration and the resources he needed to create Pipetown, USA, a documentary about Eugene’s important place in the history and culture of making glass pipes. “As an artist, I have a particular interest in artists and the challenges that they face,” Herrera says. “That’s kind of how I plugged into the story idea.”

He started with legendary glass artist Bob Snodgrass, who’s credited as a pioneer in the world of glass pipes, beginning with innovations in colorchanging glass in the 1980s. Snodgrass’ influence and mentorship helped make Eugene the national center of pipe-making, in an era when the products were quasilegal, sold in head shops and ostensibly not made for smoking marijuana. “At that point I knew a lot of glass people. I'd been filming them for years,” Herrera says.

But “it was Bob and his story and his personality and energy” that provided the initial spark for the feature.

Herrera then expanded the scope to interview about 15 glass artists, most of them based in Eugene, to provide a full portrait of the multi-generational community. “I wanted to pick glassblowers from all over the spectrum,” he explains. “I wanted people who were still in that stage where they didn’t feel 100 percent confident, and I wanted people who had been

elevatenv.com | june 2021 24

in the game a long time.” The subjects range from legends in the field like Snodgrass and Jerome Baker to young artists just getting started selling their wares at Eugene’s long-running Saturday Market (the country’s oldest open-air marketplace for artisans).

Herrera didn’t initially expect the movie to have such an extensive reach, but the more he worked on it, the more the project took on its own life. “I just added more artists, and I started talking about the challenges and the struggle that the working glass artists face,” he says. Mazet and LeFrancis came on as executive producers and provided more funding, and when Herrera was finished, LeFrancis took it upon himself to bring Pipetown, USA to an audience beyond Eugene. “When it was done, it really had impressed Greg especially. Originally his interest was, ‘This is going to help me advertise my glassblowing studio.’ He just saw it as a little promo. Eli and Greg, when I was done, they really believed in it. Then [Greg] started pushing it in the film festival circuit.”

Eventually, the movie played at 13 film festivals and won six awards, including at the Silver State Film Festival in Las Vegas and at cannabis film festivals in London and Seattle. As the glass pipe industry grows and expands, Pipetown, USA is an essential document of the epicenter of

an artistic movement that has expanded thanks to growing cannabis legalization. “It’s almost like people hardly noticed in the general public in Eugene, because everybody was always so free with smoking here anyway,” Herrera says of the changes that have come with legalization. “But the glass artists were kind of liberated by the fact that it is not criminalized anymore.”

The increasing popularity also means that mass production is a threat to individual artists. “I’d like people to think about the artists who create the objects with such important functionality to so many people,” Herrera says of the movie’s ultimate purpose. “They create unique pieces, and they’re up against capitalism, which prefers massproduced products.”

If Herrera’s movie can make viewers reflect a little bit on the artistry that goes into the pipes they use for smoking up, then it has done its job. “The average user of pipes has no idea of the amount of resources, time, and wrestling with difficult emotions and endurance that the glass artists have to put in before they are capable of consistently producing a sound and beautiful pipe,” he says. “They infuse beauty into the whole process.”

Pipetown, USA is available on DVD and digital download at pipetownusa.com.

june 2021 | elevatenv.com 25

DISPENSARY MAP

A Guide to Cannabis in Southern Nevada 1. Acres Cannabis acrescannabis.com 2320 Western Ave 702.399.4200

8. Green Cannabis Co. greennv.cowm 3650 S Decatur Blvd., #7 702.357.5491

16b. NuWu North nuwu.vegas 1157 Nu-Wav Kaiv Blvd 702.844.2438

24c. The Dispensary thedispensarynv.com 8605 South Eastern Ave #A 702.476.0420

2. Apothecarium apothecariumlv.com 7885 W Sahara Ave 702.778.7987

9. Inyo Fine Cannabis Dispensary inyolasvegas.com 2520 S Maryland Pkwy #2 702.707.8888

17. Oasis Cannabis Dispensary oasiscannabis.com 1800 S. Industrial Rd. #180 702.420.2405

25a. The Sanctuary thesanctuarynv.com 2113 N. Las Vegas Blvd 702.420.2902

3. Cultivate Las Vegas cultivatelv.com 3615 Spring Mountain Rd 702.778.1173

10. Jardin jardincannabis.com 2900 E Desert Inn Rd Ste #102 Las Vegas, NV 89121 702.331.6511

18. Planet 13 planet13lasvegas.com 2548 W Desert Inn Rd #100 702.206.1313

25b. The Sanctuary thesanctuarynv.com 1324 3rd. St 702.420.2902

19a. Reef Dispensaries reefdispensaries.com 3400 Western Ave 702.475.6520

26a. The Source thesourcenv.com 2550 S Rainbow Blvd #8 702.708.2000

19b. Reef Dispensaries reefdispensaries.com 1366 W Cheyenne Ave 702.410.8032

26b. The Source thesourcenv.com 9480 S Eastern Ave Ste #185 702.708.2222

20. Shango goshango.com 4380 Boulder Hwy 702.444.4824

27.Thrive Cannabis Marketplace thrivenevada.com 3698 W Cactus Ave 702.776.4144

21. ShowGrow showgrowlv.com 4850 S Fort Apache Rd Ste #100 702.227.0511

28. Top Notch THC topnotchthc.com 5630 Stephanie St 702.418.0420

22. Silver Sage Wellness sswlv.com 4626 W Charleston Blvd 702.802.3757

29. Wallflower Cannabis House 6450 Blue Diamond Rd Las Vegas, NV 89139 725-205-2714

23. The Apothecary Shoppe theapothecaryshoppe.com 4240 W Flamingo Rd #100 702.740.4372

30a. Zen Leaf zenleafdispensaries.com 9120 West Post Rd #103 702.462.6706

24a. The Dispensary thedispensarynv.com 5347 S. Decatur Blvd #100 702.476.0420

30b. Zen Leaf North 4444 W Craig Rd N Las Vegas, 89032 725.206.7937

26

elevatenv.com | june 2021

4. Curaleaf curaleaf.com 1736 S Las Vegas Blvd 702.545.0026 5a.Essence Cannabis Dispensary essencevegas.com 2307 S Las Vegas Blvd 702.978.7591 5b.Essence Cannabis Dispensary essencevegas.com 4300 E Sunset Rd Ste #A3 702.978.7687 5c.Essence Cannabis Dispensary essencevegas.com 5765 W Tropicana Ave 702.500.1714 5d.Essence Cannabis Dispensary essencevegas.com 7260 S Rainbow Blvd #104 725.206.6911 5e.Essence Cannabis Dispensary essencevegas.com 6410 S Durango Dr #115 775.877.9367 6. Euphoria Wellness euphoriawellnessnv.com 7780 S Jones Blvd Ste #105 702.960.7200 7. Exhale Dispensary exhalebrands.com 4310 W Flamingo Rd. 702.447.1250

11. Jenny’s Dispensary Jennysdispensary.com 10420 S Eastern Ave 702.718.0420 12. Medizin medizinlv.com 4850 W. Sunset Rd #130 702.248-0346 13. Vegas Treehouse vegastreehouse.com 4660 S Decatur Blvd 702.565.9333 14a. Nevada Made Marijuana nevadamademarijuana.com 3195 St. Rose Pkwy Ste #212 702.737.7777 14b. Nevada Made Marijuana nevadamademarijuana.com 1975 S Casino Dr 702.737.7777 14c. Nevada Made Marijuana nevadamademarijuana.com 310 E. Warm Springs Rd. 702.298.4830 15. NuLeaf nuleafnv.com 430 E. Twain Ave 702.297.5323 16a. NuWu Cannabis Marketplace Nuwucannabis.com 1235 Paiute Circle 702.844.2707

24b. The Dispensary thedispensarynv.com 50 N. Gibson Rd. #170 702.476.0420

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Elevating the Conversation

T

with Tina Ulman, President, Chamber of Cannabis

ina Ulman is not only Brand Manager for cannabis flower company Old Pal, she’s also one of the co-founders of the Chamber of Cannabis (COC) formed in October. A UNLV graduate and Las Vegas resident of 10 years, Ulman presides as COC president and has been a prominent voice for cannabis reform in Nevada for the past several years. Most recently she served as the Director of Development for Las Vegas NORML, traveling to Washington, D.C. and Carson City to meet with legislators in 2019 to voice the concerns of Nevadans.

During the current legislative session, Ulman is working closely with Assemblyman Steve Yeager on reforming DUI law, passing social consumption venues, and expunging records.

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How did you get involved in the cannabis industry?

I have been a consumer for 15 years. Prior to working in the cannabis industry, I was a sales executive and marketing director for a major resort hospitality group and absolutely knew I wanted to pursue sales and marketing in cannabis when the opportunity came forth.

Why did you decide to co-found the Chamber of Cannabis?

Because it was very much needed for our state to drive commerce forward inclusively and connect those of us who are shaping the industry and are passionate about the plant.

What’s your short-term goal for the Chamber?

To lead the campaign to pass AB 341 (social use venues) and AB 400 (DUI legislation), and to build one of the strongest associations in the cannabis industry to position Nevada as the true gold standard state.

What’s a long-term goal for the Chamber?

To continue to work with our regulators and political leaders to provide solutions to the areas of opportunities and concerns we have existing in our market right now. I would also say to grow the organization. So we are now building relationships with people not currently in the industry such as restauranteurs, hospitality executives, but will have the opportunity in a short matter of time.

What’s your favorite part of being in the industry?

Being a part of a revolution. By far the greatest, most fulfilling aspect of this adventure is building anything that your mind can imagine when it comes to this plant. Whether that be relationships, businesses, reforming justice, building community ties, we have just never seen a commodity like cannabis, and I love being at the forefront of it.

What in the industry needs to be changed?

I am not a fan of the politics, nor the unreasonable and unsustainable regulation. I am also not a fan of those entities who aren’t interested in driving commerce forward inclusively

and fairly. I am also concerned about the lack of corporate social responsibility happening, and companies who haven’t followed through on the corporate social responsibility they are all required to do.

Why do you think flower is so popular in the Nevada marketplace?

People like to roll up, Beth. Nothing quite affects your mind and the euphoric feeling you get when you consume flower.

For many people they are trying to calm their mind and a couple hits on a joint is going to do it for them.

What product trends do you see emerging in Nevada’s cannabis marketplace?

I see a big increase with beverages, which is fantastic because it is an alternative to an alcoholic drink and extremely versatile. Infused pre-rolls is another—now that all our collective tolerances are increasing, they have that little kick you might need. Also, consumers seeing that lower THC levels are increasing in popularity for those who are micro-dosers throughout the day.

Do you see new trends popping up resulting from pandemic living?

We are seeing many non-consumers who are now open to cannabis. My mom’s entire Lutheran church now takes City Trees 1:1:1 tincture for various maladies.

What has been a surprising cannabis discovery you’ve recently made?

How powerful RSO is. I also have half the church taking RSO. RSO is for major health concerns such as cancer, dementia, Parkinson’s, but I am even more surprised about the lack of RSO product we have to offer here in Nevada.

Because of that many people are still buying their RSO from caregivers on the traditional (black) market.

To read our entire interview with Tina Ulman, visit elevatenv.com/Elevating_the_Conversation.

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