Elevate December 2021 by Elevate Nevada Magazine

elevatenv.com | december 2021

from the editor

Publisher Guy Bertuzzi, guy@elevatenv.com Editor-In-Chief Beth Schwartz, beth@elevatenv.com Creative Director Brooke Bertuzzi, brooke@finetheagency.com Cover illustration by Sharalyn Bell General Sales Manager: Mark Damkroeger, mark@elevatenv.com

ELEVATION PUBLISHING LLC Chief Financial Officer Cassandra Lupo FINE THE AGENCY Partner Kelli Maruca, kelli@finetheagency.com

elevate nevada magazine makes every effort to ensure the accuracy of the information it publishes, but cannot be held responsible for any consequences arising from errors, false data or omissions. elevate nevada assumes no responsibility for any claims or representations contained in this publication or in any advertisement. elevate nevada magazine does not encourage the illegal use of any of the products or advertisements within. Reproduction in whole or in part strictly prohibited. All rights reserved. To subscribe to elevate nevada, visit elevatenv.com/subscribe 7120 Rafael Ridge Way, Las Vegas, NV 89119 Phone: 702.280.0363 | Email: info@elevatenv.com

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elevateNevada

As you have probably deduced from our cover, you are holding the final issue of elevate. It was a bittersweet decision to close the magazine after publishing 75 issues since the first one came off the press in April 2015. However, as we know all good things must end. The paper that the magazine is printed on is sitting in a cargo ship that’s bobbing off the coast of California waiting to dock and be unloaded. The current shipping backup resulting from the pandemic has caused elevate’s printing costs to double, making a print edition of the magazine unsustainable. Between the lengthy pandemic and a transportation boondoggle with no end in sight, all signs pointed in one direction. An exit. This magazine was started with a specific mission at its core. The founder and publisher of elevate, Guy Bertuzzi, wanted to educate people about the medicinal benefits of cannabis. This was born of a desire to help others in a way that he could not help his own mother. The idea for elevate resulted from the return of his mother’s lung cancer. Once her cancer came back with a vengeance, she made the decision to refuse chemotherapy and radiation. She was not interested in suffering through nausea, sleepless nights, and chronic pain again. At 73 years old she didn’t want to sleep sitting up in a recliner every night. Guy suggested the possibility of giving her cannabis edibles to help combat the side effects of chemotherapy. Her response was that she did not want to take dope. She equated cannabis with heroin, cocaine, and meth. She did not understand the medicinal benefits cannabis offered. It was only three months later that Guy lost his mother to cancer. This was the moment Guy knew exactly what the world needed. He had lost his beloved mother because she

refused to educate herself about the healing properties of cannabis. It became Guy’s mission to remove the stigma cannabis carries. He decided to create a publication to elevate the conversation about cannabis rather than promote the recreational aspects of the plant. He saw a hole in the marketplace for a cannabis publication that didn’t tout how stoned you could get, promote finding pre-rolls with the highest THC levels or even glorify smoking marijuana on its covers. He wanted to fill the niche left uncovered by all the other marijuana publications. He believed it was imperative to explain that we all have endocannabinoid systems in our bodies. That terpenes are a crucial part of understanding the cannabis experience. That THC isn’t the end all and be all. That cannabinoids such as CBD, CBG, CBN, and THCV have important health and wellness value too. Guy wanted to shift how people thought of cannabis from one of reefer madness to a plant that could calm you, be a salve for your anxiety, revive your appetite, give you relief from pain, and help you sleep. He wanted to tell the stories of those who had found healing using cannabis for myriad diseases and conditions. He wanted veterans to know cannabis could help with their PTSD, he wanted opioid users to know they could wean themselves from their pill addiction using cannabis, and he wanted cancer patients to know they could find relief. He wanted people to know there was a natural alternative to consider when seeking hope and healing. He simply wanted to elevate the conversation. And he did.

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Keep out of reach of children. For use only by adults 21 years of age and older.

elevatenv.com | december 2021

CONTENTS

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december 2021 | elevatenv.com

REVENUE ROUNDUP HOW IS THE STATE’S CANNABIS TAX MONEY BEING SPENT? Per Nevada’s Marijuana Legalization ballot question, aka Question 2, passed in November 2016, $5 million per fiscal year from the Wholesale Marijuana Tax is funneled annually back to local jurisdictions. The first $1.5 million is split between Nevada’s 17 counties, each receiving $88,235 each year, the remaining $3.5 million is distributed to towns and cities throughout the state that have a dispensary within its borders. To follow is a snapshot of how various jurisdictions plan to spend or have spent the cannabis tax monies received this year.

CARSON CITY “The City has not allocated the state’s marijuana distribution to a specific purpose. It is merely another source of revenue in the City’s general fund,” explained City Manager Nancy Paulson of the roughly $160,000 Carson City received.

CHURCHILL COUNTY The Board of Churchill County Commissioners allocated the $88K it received from the state to support community partnerships that increase outcomes in the Board's social service strategies. The County’s cannabis tax monies fund collaborative partnerships that increase outcomes for strategies pertaining to suicide prevention, mental health counseling and support, and reduction in adolescent substance abuse in the form of implementation of a community-based prevention plan designed to prevent, delay, and reduce youth use of marijuana, alcohol, tobacco, and other drugs.

CLARK COUNTY “Clark County’s portion of the $3.5 million was $1,268,415. Per Nevada code, the funding local entities receive from the state is used to cover the costs to monitor, administer and enforce regulations related to marijuana facility operations. Additionally, Clark County receives business licensing fees from marijuana establishments operating in unincorporated county areas. In fiscal year 2021, we collected $17.1 million. Of the $17.1 million, $12 million was designated by the County

elevatenv.com | december 2021

Commission to address homelessness in our region, while the remaining was used for general fund expenses such as courts, public safety, public works, health and welfare and recreation,” said Stacey Welling, Clark County Public Communications.

DOUGLAS COUNTY Douglas County received $88,235.29 from the State of Nevada Cannabis Compliance Board under NRS 453.D and it is used as outlined in NRS 453D.510 to support the costs of the Sheriff’s Department in enforcing cannabis licensing and regulations as allowed in Chapter 453D, reported Melissa Blosser, Community Relations and Public Information Manager for Douglas County.

ELKO The $88K received by Elko has been used to fund a detective position in the Sheriff’s Office, according to Elko County Comptroller Susan Paprocki.

CITY OF HENDERSON “The City of Henderson collects business licensing fees from retail cannabis establishments licensed in Henderson and sets aside 30% for initiatives that support the City’s priority for quality education. This year, these set-aside funds were used for tutoring and homework help for Henderson students and for half of the funding for the OneHill Resilience Program (the other half was contributed by Google), which provides resources to teachers

and staff at seven Henderson schools to create more supportive learning environments, re-engage students in the school setting and combat feelings of isolation,” said Kathleen Richards, Senior Public Information Officer, City of Henderson. As for taxes collected by the State of Nevada from cannabis establishments that is distributed to various jurisdictions, the City of Henderson allocated funds toward compliance monitoring and public safety.

CITY OF LAS VEGAS The City of Las Vegas received a disbursement of approximately $791,000 this year which flows into the city’s General Fund containing all the city’s budget items, in turn funding a multitude of projects and services, rather than a specific project.

NYE COUNTY The County receives cannabis revenue into the general fund, where the pooled funding (budget) is used to support cannabis policing related to Planning (licensing), Code Enforcement, Sheriff’s Office, and other impacted departments. The County doesn’t have specific initiatives related to cannabis revenues at this time, reported Nye County Public Information Officer Arnold Knightly.

CITY OF RENO "Last year the City of Reno received $2,060,715, this is three percent of cannabis sales. In addition, the City received an administration amount from the state of $306,193 last year,” said Deborah Lauchner, finance director at the City of Reno. “Cannabis tax revenue is General Fund revenue and is not spent on anything specific. It helps cover the City's operating expenses such as police, fire, public works, administration, etc."

CITY OF SPARKS The City of Sparks is using its cannabis lucre as a revenue source of its General Fund and is not earmarked for any particular use other than to help fund general operations of the City, according to Spark’s CFO Jeff Cronk.

WASHOE COUNTY Washoe County is using a portion ($144,000) of the approximately $220,000 in cannabis funds it received to support several operational positions in the Treasurer’s Office and District Court. The remainder of the funds is being used for services and supplies to support various contracts/expenses throughout the year.

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december 2021 | elevatenv.com

MICHELE

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elevatenv.com | december 2021

It seems highly appropriate to select a few song lyrics from the party classic by legendary cannabis user and country crooner Willie Nelson to say goodbye. Having published 75 issues of elevate starting in April 2015 through to today we have decided it’s time for us to leave you on a high note. We’ve loved our time in the cannabis world discovering worthy and, in many cases, untold stories to share with you each month. While it’s bittersweet to say farewell, we hope we have fulfilled our mission of elevating your knowledge about both the medicinal and recreational effects of the cannabis plant.

elevatenv.com | december 2021

MARIJUANA MILESTONES

Two decades of cannabis achievements in Nevada 1998: A ballot measure to legalize cannabis for medical use titled the Nevada Medical Marijuana Act, also known as Question 9, passes with 59% of the vote. 2000: The Nevada Medical Marijuana Act, Question 9, is an initiated constitutional amendment on the November 7, 2000 election ballot, where it passes for a second time with 65% of the vote. The amendment takes effect with the second approval by voters. 2013: On June 12th Gov. Brian Sandoval signs SB 374 into law. The bill establishes the regulatory framework for medical marijuana dispensaries in the state. The law allows the state to license up to 66 dispensaries throughout the state, distributed according to population density. Additionally, the state imposes medical marijuana-specific taxes, of which 75% will fund education and 25% will be spent on implementing and enforcing regulations. 2014: The Division of Public and Behavioral Health is designated as the agency of the Department of Health and Human Services to oversee the medical marijuana program. 2015: elevate Nevada magazine publishes its inaugural issue in April, just in time for 420 celebrations. 2015: Medical marijuana is sold legally in Nevada for the first time on July 31. Silver State Relief dispensary in Sparks makes the sale.

elevatenv.com | december 2021

2016: The Nevada Marijuana Legalization Initiative, also known as Question 2, to legalize adult-use cannabis is on the November 8 ballot as an indirect initiated state statute. It’s approved with 54% of the vote. 2017: Question 2 takes effect January 1. Legal sales of adult-use marijuana begin July 1. 2017: Starting July 1, 2017 through June 30, 2020 the state’s cannabis program is now administered and overseen by the Department of Taxation. 2017: Less than two weeks after sales of recreational marijuana begin the 47 retailers licensed to sell cannabis run out of supply. On July 10th Gov. Brian Sandoval issues a state of emergency which allows state officials to decide on new delivery and transportation rules to ease the marijuana shortage. 2018: On January 1, the World Anti-Doping Agency (WADA) removes hemp-derived cannabidiol (CBD) from its 2018 List of Prohibited Substances, freeing up athletes in the world’s largest international athletic associations (i.e. IOC and FIFA as well as major sports leagues like UFC, NCAA, NFL, NBA, NHL, and MLB) to use CBD-infused products. 2019: On October 5th NuWu Cannabis Marketplace located in Downtown Las Vegas opens the state’s first consumption lounge called the Vegas Tasting Room. Owned and operated by the Las Vegas Paiute Tribe, the consumption lounge is located on sovereign land, so it operates without state oversight.

2020: As of July 1, Nevada’s cannabis program is now administered by the Cannabis Compliance Board (CCB). 2021: As of January 1st, UFC will no longer punish fighters for using marijuana in most cases, making a major change to its anti-doping policy. The world's largest mixed martial arts league confirms it will no longer penalize fighters for positive tests for carboxy-THC, unless it believes a fighter used it intentionally to enhance performance. 2021: In July the Nevada State Athletic Commission votes to lift its longtime ban on athletes using marijuana, opening the door for boxers and mixed-martial artists competing on the sport’s biggest stage to freely and openly use cannabis. 2021: On June 4th, Gov. Steve Sisolak signs Assembly Bill 341, allowing the operation of alcohol-free consumption lounges where adults can purchase and consume cannabis products. Lounges can either be stand-alone independent businesses or attached to existing dispensaries. The law takes effect October 1, 2021, but CCB will need to put in a licensing process before lounges can open.

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december 2021 | elevatenv.com

REVISTING NEVADA FIRSTS Facets of state’s burgeoning cannabis industry secure their place in history

FOR THE RECORD: THE STATE’S FIRST DISPENSARY Silver State Relief has the distinction of being the first dispensary to open in the state of Nevada. It seems highly appropriate that a dispensary named in honor of Nevada and touting one of cannabis’s main benefits in its name would be the first to welcome medical customers. Located in the city of Sparks, the 4,000-square-foot dispensary opened its doors on July 31, 2015. Aron Swan has been the general manager of Silver State Relief since its 2015 opening, but a lot of other things have changed in the ensuing years. The dispensary is now 8,000 square feet as the customer count has swelled quite a bit from those early days when there were roughly 120 to 180 patients per day. Swan laughs after I tell him when we spoke in early 2016, he estimated Silver State was seeing a few hundred patients a day. When I question this, Swan says, “I laughed because that just seems so easy. Now we're seeing over 1,000 people every day and it can get as high as 1,600 customers.” Back in 2016, Swan attributed the Washoe County-based dispensary’s success of opening first to good, solid planning, and a government entity that was easy to work. “Sparks was very easy to work with. There’s not a day that I don’t wake up and thank God we are in Sparks because they have been so easy to work with,” Swan relayed to elevate in 2016. “We went for permitting on pure risk which gave us a good eight weeks’ head start.” Three years ago SSR expanded, opening a second dispensary in the city of Fernley, Nevada that measures 6,000 square feet. As for SSR’s cultivation, when Swan and I spoke in 2016, they were still in the building phase. Now the

elevatenv.com | december 2021

cultivation has not only opened but has already undergone three expansions. The building is now 100,000 square feet and under actual light is 30,000 square feet growing approximately 5,000 lbs. of cannabis annually. As for the pandemic that began in mid-March 2020, SSR had to lay off almost half of its staff at its two dispensaries. “But by May everybody that wanted their job back got it. But there's that eight-week period of delivery only. It was rough, cashflow was tight, but we managed to get through it,” says Swan. “We weren’t ready for delivery at all. When you go from 1,600 transactions a day to a couple hundred, you’re gonna feel it. Eventually we got up to 600 deliveries a day.” When queried about the difference in consumer attitudes toward cannabis then and now, Swan notes that there are a lot more options now and that there is more price sensitivity. “I think location is important, too,” he says, adding, “It's turned into kind of like a liquor or grocery store where I think generally people go where it’s convenient for them unless you have something really special.”

FOR THE RECORD: THE STATE’S FIRST CANNABIS TESTING LAB 374 Labs, named as a nod to the state’s cannabis history, will go down in Nevada’s record books as the lab that tested the first cannabis sold in the state. This seems appropriate since it is fortuitously named for the Senate bill that created the regulatory framework for the state’s medical cannabis industry, SB 374. In 2016 when elevate interviewed Managing Partner Alec Garcia, the lab owner said of the name, “When we finally decided to pull the trigger and go all in, it was kind of a tip of the hat to the legislative and state process that is now governing us.” Things haven’t changed dramatically for Garcia and his three partners since we last spoke in 2016. The size of the lab is unchanged at 2,500 square feet. Another aspect of lab life that remains the same has to do with delivering failed test results. “That has not changed at all,” Garcia tells me with a sigh. “It’s still one of the most challenging things, I think, in this industry and definitely different than what you traditionally see in some other laboratory settings because obviously clients choose the laboratory they want to work with. Their livelihood depends on their ability to sell the product that they are growing and when stuff doesn’t pass the safety or compliance check its obviously not something that they take lightly.” Over the last five years, 374 Labs has seen its cannabis

testing ramp up from six to 12 tests per week to closer to 150 tests, and they now have 11 employees as opposed to one employee in ’16. “We’ve been very fortunate with the UNR program, we’ve got a lot of scientists who have graduated out of that program who are looking for lab-based roles. And there are not a lot of those opportunities, especially in Northern Nevada. Not too many laboratories give you the opportunity to work across so many different instruments from the ICPs to the microbial lab to chromatography,” Garcia explains. Maneuvering through the pandemic that began in March 2020 proved to be a significant speedbump for the lab. “It was a pretty brutal time for everyone. We obviously saw a tremendous downturn in business for everyone, not just cannabis. For us, it became how do you sustain? How do you keep key people or employees on?” asks Garcia. “We were able to keep the whole team although we didn’t really have a lot of work in those first few months in the pandemic while dispensaries figured out delivery, curbside. Finally, this summer, we got to a place that was comparable to before the pandemic hit.” As for getting into the cannabis industry, Garcia says “that depends on the day, and I say that all the time. It has

good days, and it has bad days. I do think in 2015 and 2016 everyone had this expectation that cannabis would be the green rush and that it would be get-rich-quick and that it would be a much easier business than it ended up being.”

december 2021 | elevatenv.com

Elevating the Conversation enlightened readers on every aspect of cannabis by Beth Schwartz Since publishing our first Elevating the Conversation in November 2015, we sought out movers and shakers who were making the biggest impact in the cannabis space, both in Nevada and the U.S. I interviewed 47 thought leaders in this Q&A-style feature that was found on the last page of most issues. I had the great fortune to pick the brains of physicians, researchers, CEOs, legislators, bankers, authors, non-profit founders, entrepreneurs, and even a cannabis epidemiologist. It was a great education, and an even better conversation. I always ended every interview with a question that never once received the same answer. The question? What has been your most surprising discovery about cannabis? Matt Griffin, attorney and lobbyist, G3 Griffin Company Patricia Farley, Nevada State Senator, District 8 Leslie Bocskor, founder of Electrum Partners John Sullivan, banker, Integrated Compliance Solutions DJ Short, legendary cannabis breeder John Hudak, deputy director, Center for Effective Public Management, Brookings Institution Dr. Michele Ross, founder of Impact Network Dr. Dustin Sulak, founder and medical director of Healer.com Liz McDuffie, Director of Medical Caregivers Institute Adam Cohen, CEO, Jardín Premium Cannabis Dispensary Dale Sky Jones, President/CEO, Oaksterdam University Earl Blumenauer, US Congressman, 3rd District of Oregon Andrew Jolley, founder of The Source+ and president of Nevada Dispensary Association Dr. Bonni Goldstein, owner/medical director, Canna-Centers Wellness and Education Dr. Chao-Hsiung Tung, co-founder, G3 Labs Greta Carter, founder/president of Cannabis Training Institute and The Hope Clinics Richard “Tick” Segerblom, former NV State Senator, Clark County Commissioner Lezli Engelking, founder/CEO of Foundation of Cannabis Unified Standards (Focus) Lori Ajax, Executive Director, California Bureau of Cannabis Control Roger Martin, founder of HeroGrown Foundation (Grow for Vets) Robert Cook, professor and cannabis researcher, University of Florida Michael Backes, author of “Cannabis Pharmacy: The Practical Guide to Medical Marijuana” Antuanette Gomez, founder/CEO of Pleasure Peaks Oren Cohen, flavorist and founder of Terpene Experts Dr. Carmen Jones, member of Clark County’s Green Ribbon Panel Maureen McNamara, founder of Cannabis Trainers Aaron Ford, Nevada Attorney General Pelin Thorogood, president, Wholistic Research & Education Forum Jay Matos, president, Jay Matos Consulting JJ Walker, founder/CEO of Cannabition Bill Anderson, Executive Director, Nevada Department of Taxation Ryan Vandrey, Ph.D., Associate Professor at Johns Hopkins Medicine Dr. John S. Adams, The Dosing Project Neil Levine, SVP of LivWell Enlightened Health and New Federalist Fund Chairman Julie Monteiro, RN BSK, founder of Cannabis Nurses magazine David Bronner, Cosmic Engagement Officer (CEO), Dr. Bronner’s Gunner Winston, CEO, dosist David Elias, co-founder, Lowell Herb Co. Dr. Lloyd Del Mundo, pulmonologist and ICU Director at North Vista Hospital Khadijah Tribble, VP of Social Responsibility, Curaleaf Ruth D. Fisher, Ph.D., author of “Medical Cannabis Primer” Tisha Black, attorney and president of Nevada Dispensary Association Riana Durrett, attorney and Nevada Cannabis Compliance Board member Kim Sloan, Cannabis Epidemiologist, State of Nevada Dr. Swathi Varasnasi, Integrative Health Pharmacist Shanel Lindsay, attorney and founder of Equitable Opportunities Now (EON) Steven Yeager, Nevada State Assemblyman, District 9

elevatenv.com | december 2021

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elevatenv.com | december 2021 KEEP OUT OF REACH OF CHILDREN. FOR USE ONLY BY ADULTS 21 YEARS OF AGE AND OLDER.

AWARDS BUZZ elevate brings home the bling Through the years that elevate was published, the magazine won an assortment of awards from the Nevada Press Foundation’s annual Best in Journalism awards. Here’s a quick rundown.

2016

2019

Overall (Magazine) Design, second place, designer: Brooke Bertuzzi

Best Web Site, second place, web designer: Austin Grantham

Best Local Column, third place, columnist: Beth Schwartz, monthly editor’s note

Best Cover, third place, designer: Brooke Bertuzzi, A Handful of Hope (June/July ‘15)

General Online Excellence, third place, web designer: Peter Chen

2017

2020

Best Cover, first place, designer: Brooke Bertuzzi, Opiates’ Grave Consequences (September ‘16) Best Web Site, first place, web designer: Austin Grantham

2018

General Online Excellence, first place, web designers: Austin Grantham and Peter Chen

Explanatory Journalism, first place, reporter: Richard Gubbe, Selling High: Investing in cannabis market could prove ultimate gamble (March ‘18 issue)

elevatenv.com | december 2021

Did not submit entries due to Covid-19 pandemic.

2021

Best Local Column, first place, columnist: Beth Schwartz, monthly editor’s note Explanatory Journalism, first place, reporter: Richard Gubbe, Pot O’ Gold Awaits Savvy Cannabis Investors Hunting for Stocks with Four-Leaf Clover Status (March 2021 issue)

elevatenv.com | december 2021

OCTOBER 2015

JUNE-JULY 2015

november

ROCK ‘N’ ROLL ICON

A HANDFUL

2015

MELISSA

HOPE

ETHERIDGE

One family’s journey to find relief for their child's seizures

makes cannabis her latest cause

PTSD IS RIPPING

SHOULD YOU GIVE YOUR CHILD MEDICINAL MARIJUANA?

the Heart out

of our Nation

BREAST CANCER

SURVIVORS

COULD CANNABIS PREVENT OUR

VETERANS FROM

FIND COMFORT

Catching up with SENATOR TICK SEGERBLOM on Nevada’s marijuana progress

COMMITTING SUICIDE?

with

CANNABIS

LAS VEGAS METRO WEIGHS IN ON CANNABIS

JULY 2016

AUGUST 2016

Cannabis consumption is up 53% among those 55 and older -making them the fastest growing demographic in the country.

elevatenv.com | october

OCTOBER 2016

SEPTEMBER 2016

SENIORS

TOE THE LINE

THE POLITICS OF POT

In 2012, 259 million prescriptions were written for opioids, which is more than enough to give every American adult their own bottle of pills.

BETWEEN PHARMACEUTICALS AND CANNABIS

-- American Society of Addiction Medicine

WILL NEVADA’S MEDICAL MARIJUANA PROGRAM SURVIVE IF QUESTION #2 FAILS?

OPIATES’ GRAVE CONSEQUENCES

AS AMERICA’S OPIOID SCOURGE CONTINUES UNABATED, IS CANNABIS A REMEDY?

AUTISM’S GRAY AREA

IS CANNABIS THE MISSING PIECE?

DISPENSARY MAP

page 32

THE DEA’S SUMMER SURPRISE: WILL THEY OR WON’T THEY?

Becoming your child’s medical cannabis caregiver

DECEMBER 2016

NOVEMBER 2016

A MOTHER’S PERSPECTIVE ON LEGALIZING CANNABIS

A GUIDE TO THE CITY’S MOST POPULAR VAPE PENS

DISPENSARY MAP page 30

VETERANS FIGHT WAR ON DRUGS Military heroes look to

The search for CBDdominant medicine in Nevada is over CHECKING IN WITH INDUSTRY LEADERS: TOMMY CHONG, ETHAN NADELMANN & DEREK PETERSON

Question #2 for safe access to cannabis for relief from PTSD and battle wounds

HEALTHY HOLIDAYS Cele brate with our Food Issue

JULY 2017 AUGUST 2017

OCTOBER 2017

SEPTEMBER 2017

NOVEMBER 2017

#NevadaGoesRec

THE

ART ISSUE

SATIVAS & INDICAS ARE OUT...

DOES CANNABIS MAKE YOU CREATIVE?

...IT'S ALL ABOUT TERPENES AND THERE'S ONE FOR EVERY CONDITION

THIS BUD'S FOR YOU from healthy to comfort craving...

it’s our food issue

Get it Girl!

Got Juice? Soul Food Herb & Honey

A CORNUCOPIA OF THANKSGIVING RECIPES TREATING PTSD WITH CBD

the Women's Issue

Cooking with Cannabis

Life, Liberty and the Pursuit of Cannabis

AUGUST 2018

OCTOBER 2018

AUGUST 2018 SEPTEMBER 2018

BLOSSOMING AFTER BREAST CANCER Mastectomy scar tattoos get to the heart of the matter

the

ISSUE

WITH A WING AND A PRAYER, CANNABIS CHANGED THE TRAJECTORY OF WING KING FOUNDER’S LIFE BREWERS ADD NEW INGREDIENT TO BRING MORE HOPPINESS TO BEER

James Beard winner Mindy Segal brings her brittle West

CANADIAN GROWER TURNS UP THE SUNDIAL IN PLAY, HEAL AND HELP SECTORS OF CANNABIS

recipes, stocking stuffers and a sleighful of Nevada's jolliest CBD products

AN ISSUE OF INNOVATION

Meals on Reels (movies for the munchies)

AUGUST 2019

SEPTEMBER 2019

+ Ten

marijuana movies you didn’t know you needed in your life

Everything you need to know about Nevada’s vaping products Dispelling Nevada’s biggest marijuana myth

All-American review highlighted by amber waves of extract and purple mountain majesties Cooking with Cannabis: StrawberryBlueberry Kush Sundae

(it’s a July 4th celebration LOREM IPSON DOLOR for your tasteSIT buds) LOREM IPSON DOLOR SIT

LOREM IPSON DOLOR SIT

First consumption lounge opens in the state

Is cannabis a key to the cure?

ARTS & ENTERTAINMENT

Nipton’s Art Walk reaches for best of Burning Man

LIFTING THE SMOKE SCREEN

Photography by Sam Blankenship

Lorem ipson dolor sit

August music scene infused with Kacey Musgraves, George Clinton, Rebelution, and Iration

Cover art: Peter Hazel's Octavius

LOREM IPSON DOLOR SIT

NOVEMBER 2019

400 women will die of breast cancer in Nevada this year

Product review celebrates 50th anniversary of Woodstock

Nevada finishes first year of adult-use on a high note

The

Beauuety Iss

Planet 13 lights up Las Vegas with world’s largest cannabis entertainment complex

Infused & Enthralled the art of the elevated dinner party

A STARSPANGLED BANNER YEAR

CBD

EXPLOSION! infused dinners, D-I-Y gift ideas,

ELEVATE WRITER HIGHTENS SENSES WITH BLIND FAITH

JULY 2018

JANUARY 2019

ARTIFICIAL HIGH: SYNTHETICS BRING WRONG KIND OF INNOVATION TO DRUG MARKETPLACE

october | elevatenv.com

TASTE

DECEMBER NOVEMBER2018 2018

NOVEMBER 2018

Advocacy groups bring military might to veterans’ cannabis rights

DECEMBER 2020

NOVEMBER 2020

JANUARY 2021

HIGH HOPES

find our recipe for Bourbon-Maple Pumpkin Pie at elevatenv.com

MARCH 2021

APRIL 2021 FEBRUARY 2021

SAVVY CANNABIS INVESTORS SEE POTENTIAL TO MAKE POT O’ GOLD IN STOCK MARKET

THE ART of the CANNATAIL

NEVADA’S ROCKETING CANNABIS SALES PROVE IT A PANDEMIC ESSENTIAL

THE CANNABIS FACTOR Bringing Unity to the Political Divide this Holiday Season

20 20

elevatenv.com | december 2021

CELEBRATE ST. PATRICK’S DAY WITH A CANNASTYLE RAINBOW OF FLAVORS AND FEELINGS

CELEBRATE MOTHER EARTH • Green up your world with fruits of a cannabis nature • Delight in a close encounter of the camel kind • Music to infuse your mood for tokin’ the sweet leaf

january

2016

february

2016

march

2016

APRIL 2016

DISPENSING

CBD Lotions,

with

Potions & Topicals

forget smoking cannabis we should be smearing it

OUTDATED

CANNABIS COULD BE

all our over

bodies

SOME NEVADA PHYSICIANS SEE THE LIGHT

the solution to our

GRIDIRON HEROES’ RETURN TO GLORY

CBD vs. THC

TURN YOUR HEALTH

Upside Down

THE DOCTOR

YOU?

WITH ANTI-GRAVITY YOGA

Former UFC fighter PURSUES PASSION

DISCONNECT

for the green life

Looking to the Future

WITH PREDICTIONS FOR

JUNE 2016

MAY 2016

2016

Check out our

DISPENSARY MAP Page 23

A YEAR of

PUMP UP YOUR FITNESS ROUTINE WITH CBD

FIRSTS

CANNABIS’ Carbon Footprint CONUNDRUM

Patients ﬁnd relief and healing as Nevada’s cultivations, labs, and dispensaries open for business

check out our dispensary map PAGE 33

/ /

7 EARTH DAY

WAYS TO CELEBRATE

SEARCHING

MEDICATING IN THE WORKPLACE

THE WHEEL DEAL FOR CHARTING A COURSE OF TREATMENT WITH CANNABIS

for CBD

Why is cannabis’ most potent healing compound hard to ﬁnd in Nevada?

Patients go behind-the-scenes with Industry Focus Tour

DUI LAWS & CANNABIS:

WHAT YOU NEED TO KNOW

Front cover

APRIL 2017

MARCH 2017

JANUARY 2017

MAY 2017

JUNE 2017

CNN CORRESPONDENT

DR. SANJAY GUPTA TALKS TRUTH, IMMORALITY, OPIATES, AND ABOUT FILMING A NEW “WEED” DOCUMENTARY THIS YEAR

SATIVA & SAVASANA

THE SECRET LIFE OF PETS

Will Nevada adopt an Early Start program for adult use cannabis?

Say Namaste to the latest offering in the cannabis space

(they take cannabis too!)

Spark your 2017 resolutions with our sativa guide Industry insiders divine cannabis’ future

A Citywide Guide to Hybrids and their Win-Win Appeal

JANUARY 2018

ATHLETES WIN!

A CORNUCOPIA OF THANKSGIVING RECIPES

TREATING PTSD WITH CBD

World Anti-Doping Agency Sees the Light and Lifts Ban on CBD

Laws of Extraction: A Look at the Popularity and Potency of Concentrates

Cannabis-infused dining trend makes its way to Nevada

SENDING SMOKE SIGNALS WITH CANNABIS

HACKS FOR REVERSING YOUR HIGH PRODUCTS MAKING THE SCENE IN 2018

MARCH 2018

WILL U.S. ATTORNEY GENERAL SESSIONS' TERMINATION OF COLE MEMO IMPACT YOUR ACCESS?

FEBRUARY 2018

THE LOVE ISSUE Let us count the ways you can find love with cannabis

SECRETS FOR UNLOCKING PANDORA’S BOX INDUSTRY EXPERTS SPREAD THE CANNA-LOVE IN THIS MONTH’S REVIEW

HIGH STAKES Investing in cannabis market could prove to be ultimate gamble

JUST DESSERTS: A REVIEW OF THE SWEETEST CANNABIS IN NEVADA EMERGE: IMPACT + MUSIC MAKES DEBUT IN LAS VEGAS

HIGH STAKES

SOARING

Investing in cannabis market could prove to be ultimate gamble

JUST DESSERTS: A REVIEW OF INTO THE SWEETEST OUR CANNABIS IN NEVADA

3RD YEAR

EMERGE: IMPACT + MUSIC MAKES DEBUT IN LAS VEGAS

A LABOR of LOVE

Mothers look to cannabis for hope, healing and health

PLENTY OF GREEN TO WORK WITH

Should you use cannabis when you are pregnant?

Cannabis’ Crown Jewel: Trichomes are as precious as gemstones with value as medically solid as gold Dispensary Spotlight: Silver State Relief

Humor of the highest kind ensues during a day on the links

Opioids vs. Cannabis

MAY 2018

BREAKING FREE FROM THE TEARIFYING GRIP OF OPIOIDS

Marijuana for mom? She’s asked about it, we've found products just for her

Could the answer be staring us right in the face?

Yes, Nevada, there is door-to-door cannabis delivery for everyone

DEBUNKING MARIJUANA MYTHS

Find your festival groove with the summer’s most harmonious strains Brookings Institution films documentary about “The Life She Deserves”

Shining a neon light on widely believed cannabis narratives

Life, Liberty and the Pursuit of Cannabis

FEBRUARY 2019

JUNE 2019

FEBRUARY 2019

Finding bridal cannabliss at wedding expo where “green” is the theme Summer Lovin’ review: Products for summer’s vacation daze

THE ESSENCE OF TERPENES Often misunderstood and overlooked, could 2019 be the year terpenes find love?

Love, Lust & Hope: Opening Pandora’s Box of euphoric possibilities Erotic Heritage Museum’s latest exhibit explores ‘Sex and Cannabis’

HEMP’S HEYDAY Could the federal deregulation of hemp facilitate the renaissance of America’s farmer?

THE

Beer lovers have a new hoppy place to go “green” this St. Patrick’s Day

BOD Y ISSUE

Game Day High-Fives: Look to cannabis for focus, exhilaration and calm when rooting your team to victory during March Madness

from yoga to running, your fitness regimen could benefit from cannabis

HIGHER EDUCATION

Cannabis Goes to College

Profiles in Education meet the Believer, the Visionary and the Biochemist Home Grow 101: 10 steps to starting your medical marijuana home garden

THE

SECRET LIFE OF PETS 2

Blast Off—Riding the Pot Stock Rocketship

CBD's popularity causes confusion about compound’s legality and drug testing status

JULY 2019

(they take cannabis too!)

Mellow your dog’s fireworks freak-out with CBD

OCTOBER OCTOBER 2020 2020

SEPTEMBER 2020

A TIME TO EXPLORE

THE STATE OF NEVADA CATASTROPHICALLY FAILED US. IT’S JUST NOT RIGHT AND WE DESERVE BETTER.

A Beginner’s Guide to Cannabis

refused to answer any questions

-Ross Miller, plaintiff attorney

destroyed evidence

World War Weed

billions of dollars in hurts marijuana the public licenses bethat’ssoldnotinhow marijuana should our community

unfair, illegal process

CANNABIS...

IT DOES A BODY GOOD

2020 VISION

CBD, THC, CBG and CBN work synergistically with your body to promote health and healing

Predictions for the New Decade, Tackling Cannabis’ Dosing Dilemma, the Rise of Canna-sine in Fine Dining & the Future of Vaping

redo a patently unfair and illegal process

violations were swept under the rug

EXCLUSIVE INTERVIEW WITH ROSS MILLER

hurts the public played favorites significant unfair advantage

FINDING HEALING THROUGH EQUALITY

violations were swept under the rug

on the legal battle for Nevada’s recreational marijuana dispensary licenses

that’s not how marijuana should be sold in our community

the Department failed to follow the law

refused to answer any questions

(FYI: It’s going to take a lot more than a band-aid to fix a lack of diversity and inclusivity in Nevada’s cannabis industry)

distrust in government violations were swept under the rug

unfair, illegal process destroyed evidence

played favorites World

War Weed

the Department failed to follow the law

JULY JULY 2021 2021

MAY 2021

THE CONSUMPTION LOUNGE CONUNDRUM Nevada legislators tackle thorny issue of social use venues

AUGUST 2021

SEPTEMBER 2021

@elevateNevada OCTOBER 2021

FINDING YOUR MUSICAL SPLENDOR

with frosty vibes and dynamic flavor profiles

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CHILL OUT

MANAGING MENOPAUSE WITH MARIJUANA? YES, PLEASE!

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Las Vegas is the life of the party for musical festivals in mid-September

Confessions of a CBD Junkie

COOL VIBES & HOT TRENDS

Making the summer scene: Delta-8 THC, micro-dosing & immersive art

LOREM IPSUM DOLOR SIT AMET, 2021 DISPENSARY GUIDE CONSECTETUR ADIPISCING

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GROWING HOPE

Non-profits and dispensaries bring a rainbow of healing to cannabis consumers

UNDER THE NEVADA SUN The Croptober Phenomenon: Does Nevada have what it takes to grow cannabis outdoors?

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PROFILE

MJ Holdings positions itself for success as most diversified, sustainable, and low-cost grower in Nevada

It all began with the risk-taking maneuvers of MJ Holdings founder Paris Balouras. As the company’s Chief Cultivation Officer, Balouras set out to create a “farm” in Amargosa Valley, Nevada just 1.5 hours outside of Las Vegas, with the intention and ambition to grow the best marijuana the desert has to offer. During the first three years of research and development, MJ was able to grow from a humble three acres to 260 acres of mixed use and hybrid greenhouses, cultivation pods, and outdoor grows with licenses for medical and recreational cultivation and processing. Under the leadership of Balouras and CEO Roger Bloss, MJ is on track for their first harvest to happen in early 2022. MJ has also partnered with multiple elite cultivators to grow indoor and outdoor. As MJ Holdings pioneers the project in

to be completed this month. Phase two will be a buildout of an additional 60 acres tailored to new products, growing styles, changes in the cannabis industry, and differing market conditions. Phase three comprises 100 acres which are anticipated to be a growing space for third-party industry specifications as they enter the cannabis world.

Amargosa Valley, each cultivator will bring in their own growing style and perspective on diversity. The goal is to create a community of growers to collaborate with another to produce the highest quality cannabis product. While there are a multitude of ways to grow cannabis, MJ believes it should be grown the way it was intended — outside. The “farm” sits on a natural aquafer with an ample water supply that is replenished by rain. Southern Nevada gets 360 days of sunshine per year making it the ideal location for solar and wind power. The “farm” area is surrounded by thousands of acres of BLM land, Area 51, and Death Valley National Park. Last month MJ was approved for phase one of its five-year plan that begins with one million square feet of indoor/outdoor cultivation and processing space, expected

MJ Holdings believes that cannabis is an all-inclusive industry where employees are the most important element of a great product. To immerse the hundreds of team members into the culture, the company has created housing at the THC (Tiny Home Community) just minutes from the “farm” to elevate their passion for growing the ultimate product. The key elements of earth, wind, water, and human talent will easily put MJ in a formidable position as the most diversified, sustainable, and lowcost grower in the state of Nevada.

december 2021 | elevatenv.com

elevatenv.com | december 2021

PROUDLY SERVING CANNABIS GROWERS! FROM SOIL TO PACKAGING, WE HAVE IT ALL!

MEET SOME OF OUR GROW PARTNERS

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elevatenv.com | december 2021

Happy Holidaze! The pie isn’t the only thing getting baked this season!

Make sure your cannabis is ready for the new year. Call Eden Water Technologies for all your water needs. You’ll be thankful you did! elevatenv.com | december 2021

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Elevating the Conversation

with Nevada Assemblyman Steve Yeager

epresenting Assembly District 9, Assemblyman Yeager has served three terms in the Nevada Legislature since 2016. During the 2017 legislative session, he supported legislation that focused on voter rights, protecting public lands, greater protections for victims of domestic and sexual violence, rooftop solar and other forms of renewable energy, greater access to healthcare, and bringing more fairness and efficiency to the criminal justice system. In the 2019 legislative session, Yeager spearheaded criminal justice reform and focused on rehabilitation to prevent crime. He is currently a partner at Battle Born Injury Lawyers and was recently appointed to serve on the Cannabis Advisory Commission (CAC). Prior to that, Yeager was a Chief Deputy Public Defender at the Clark County Public Defender’s Office.

Why did you decide to run for political office in 2016? I lobbied at the legislative sessions in 2013 and 2015. I was at the Clark County Public Defender's Office at the time, so I lobbied on a lot of criminal justice issues in terms of what is making smart criminal justice reform. After lobbying, I figured out that I could do more good in the Legislature where I could draft bills and help determine the policy and the agenda. So ultimately I decided to run because I wanted to have the ability to come up with bills on my own and try to get them passed, whether it be in the criminal justice space or otherwise. During your tenure as an Assemblyman, what have you been most enthusiastic about? Criminal justice reform has been the number one issue that I've worked on. Our criminal laws were just very outdated and so they really needed to be entirely revamped. I would say that's probably been the number one piece of policy that I've worked on. During the 2021 session, what issues were high on your priority list? Just globally as a legislature, getting people back to work and getting beyond COVID, obviously, was an important goal for all of us. But more on the individual level there were a couple of pieces of legislation that I really wanted to work on, and one was cannabis consumption lounges, which we've been trying to do for a while. The other one was trying to help protect people from being evicted when we had all this federal rental assistance money coming in. Those two bills took most of my time this session. You understand and support cannabis legislation. Why? I wasn't there as an elected official but in 2013 I really tried to help on the lobbyist side to get the dispensary system set up, at least on the medical side, which we were supposed to

elevatenv.com | december 2021

do for a decade in our Constitution. I had a bit of an insight into getting that program launched and it's really helped me with cannabis legislation over the last few sessions to have that history and know where we started back in ‘13. Why did lawmakers finally pass a consumption lounge bill this session? I think there's probably a few things that happened. In the 2019 session we created the Cannabis Compliance Board and I think getting that board up and running helped. Then the executive director, Tyler Klimas, I think he is someone who at least wasn't opposed to consumption lounges, if not in favor them. So, they were able to look at this issue between sessions and provide a brief report about what it might look like, which got the conversation started in a way that we didn't have before. As time has moved on in the state the public has certainly become more comfortable with cannabis at least in Clark County. More people have tried it and consumed it and realize this isn't so bad. So that was a piece that made lawmakers feel better about it. Do you feel cannabis is as divisive as when you first were elected? I don't think it is, certainly not in our urban communities. I think in rural communities the feelings tend to be anticannabis but the legislators representing rural areas have come to the realization that this isn't going away. And it's a big industry in our state that pays a lot of tax money, a lot of which goes to K-12 education. So, most legislators, even if they don't like cannabis, have gotten to the point where they know we have to be responsible about this and we have to regulate it in the right way. And if there are going to be business opportunities, we need to make sure we open those up to small businesses. To read our full interview with Assemblyman Yeager, visit elevatenv.com/Elevating_the_Conversation.

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