Target Market
Demographic:
● 12-45 ● Any gender ● All ethnicities ● Working in fitness industry or any job
Geographic:
● Boston Where is your customer located/from? ● English ● Changing or warm climate ● EST (Eastern Standard Time)
Psychographic:
● Into fitness and taking care of their bodies ● Always working out and eating good ● Positive & Helpful Attitude ● Values the gym ● Believes in working out to stay healthy ● Working out/Staying active are their hobbies
Behavioral:
● Usage Our customers will use our products once, twice if they’re reusing the packaging ● Buying patterns Customers should be looking to buy a new one of our products everyday ● Customer loyalty Customers are extremely loyal, shopping with us everyday ● Benefits sought The customer is looking for health benefits everytime they purchase one of our products
Target Market Size ● Sunshine Smoothies’ target market is extremely broad and is looking to attract all people no matter their differences.
