● Marketing Mix

Marketing Goals

Goal #1: Gain a Social Media Following ● Within our first year we want to have a total of 5 thousand followers over all of our social media pages (Twitter, Instagram & Snapchat). Gaining a following on social media is super important for Sunshine Smoothies because that’s how we’ll be able to reach the most people.

Goal #2: Increase Email list ● At Sunshine Smoothies, we want to have a long list of customers emails to send them rewards, receipts, promotions, and more. By increasing our email list we’ll easily be able to reach our customers and build deeper, more beneficial relationships with them.

Goal #3: Build Brand Awareness ● Increasing brand awareness will expand our audience, easily connect us to our customers, and lead to repeat purchases. We plan on doing this by running ads all over social media and partnering with youth celebrities.