● Business Description

Industry Overview

The Juice Industry According to the Imarc Group the global fruit and vegetable juice market is expected to reach a value of $182 Billion by 2027, it’s currently valued at $141 Billion. The Covid-19 pandemic has played a major contribution to this expected spike, with more people growing concerned about their overall health.

This concern has led many people to create a change in their lifestyles. Whether it’s eating better, working out more, or drinking more water, people are doing whatever it is to make a positive change in their lives and benefit not only themselves but also their overall health. That factors directly into the anticipated growth this industry is expected to see over the next five years.

Globally, the consumption of soft drinks and sodas has reduced as they are high in sugar, caffeine, artificial sweeteners, and much more. As more and more consumers are beginning to make the shift from carbonated soft drinks to natural juices, the juice industry is just waiting to boom.

Our Position In The Industry Boston is a rising area with constant foot traffic that is lacking a popular natural juice bar. The area is flooded with millennials willing to try something new and focused on improving themselves. Our location will connect us with our audience with ease and we’re expecting a positive turn out upon opening.

While we aren’t a big name in the juice industry, yet. We expect to make a big footprint on the industry and have a nearly immediate benefit on it as well.

Competition Our main competitors include: Juice Press, Pressed Juicery, and Liv’s Juice & Acai Bar. What Makes Your Company Unique What makes Sunshine Smoothies so unique is that we use 100% organic and fresh ingredients. Also, what separates us from other businesses is that all of our ingredients are locally sourced, coming strictly from farmers in and around the New England area.

Business Description Sunshine Smoothies is a company solely focused on improving the health of the community through fresh and natural juices. We offer shots, juices, smoothies, acaí bowls, and much more so customers can find exactly what suits them.

Our Mission To improve the health of customers (even in the slightest form) through providing them fulfilling, natural juices.

Our Vision We see ourselves as growing to be the most popular and profitable smoothie bar in New England. After a year or two of good business we want to expand and add more locations in the New England area.

Our Goals and Objectives One of our more important short term goals we have is to grow our social media following on Instagram, Facebook, and explore the endless opportunities on TikTok.

Our Business Philosophy The fundamental principle that Sunshine Smoothies is founded on, is the customer is always right. We know that a happy customer is the key to conducting good business so we want to make sure we’re working towards building a relationship between the customer and employee.

Industry Sunshine Smoothies is a part of the juice industry that is continuing to grow each coming year. With the shift in people’s lifestyles, the industry will continue to grow and we will be right there with it.

Our Strengths and Skills Sunshine Smoothies’ location itself is one of their more notable strengths, connecting them to customers almost effortlessly. We are also the only smoothie bar in our area and are selling our smoothies and drinks for less than the competition.

Target Market Our target market is anyone and everyone that’s looking to improve their eating habits and overall health.

Closing Summary Sunshine Smoothies is a place that welcomes any and everybody and will go above and beyond to ensure the happiness of our customers. Whether you’re someone who’s looking to improve their health or just looking for something new to try Sunshine Smoothies is the place for you.