Industry Overview The Juice Industry According to the Imarc Group the global fruit and vegetable juice market is expected to reach a value of $182 Billion by 2027, it’s currently valued at $141 Billion. The Covid-19 pandemic has played a major contribution to this expected spike, with more people growing concerned about their overall health. This concern has led many people to create a change in their lifestyles. Whether it’s eating better, working out more, or drinking more water, people are doing whatever it is to make a positive change in their lives and benefit not only themselves but also their overall health. That factors directly into the anticipated growth this industry is expected to see over the next five years. Globally, the consumption of soft drinks and sodas has reduced as they are high in sugar, caffeine, artificial sweeteners, and much more. As more and more consumers are beginning to make the shift from carbonated soft drinks to natural juices, the juice industry is just waiting to boom.
Our Position In The Industry Boston is a rising area with constant foot traffic that is lacking a popular natural juice bar. The area is flooded with millennials willing to try something new and focused on improving themselves. Our location will connect us with our audience with ease and we’re expecting a positive turn out upon opening. While we aren’t a big name in the juice industry, yet. We expect to make a big footprint on the industry and have a nearly immediate benefit on it as well.
Competition Our main competitors include: Juice Press, Pressed Juicery, and Liv’s Juice & Acai Bar. What Makes Your Company Unique What makes Sunshine Smoothies so unique is that we use 100% organic and fresh ingredients. Also, what separates us from other businesses is that all of our ingredients are locally sourced, coming strictly from farmers in and around the New England area.
