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operators to control the boom tip directly instead of controlling independent boom joint movements separately. Boom operation has become faster, easier and more accurate. MADE IN FINLAND
John Deere Forestry is headquartered in Tampere where about 250 people work in engineering, marketing and administration. Another 450 people work at the factory in Joensuu, which also keeps about 1,000 people busy at its local suppliers. “Close to 90% of our machines are exported,” Ylänen says. “Russia and Sweden are in tight competition to be our number one country for sales.” Forest machines have been manufactured in Joensuu since 1972. Deere & Company have invested tens of millions of euros into product development and the factory, always introducing the newest and most sophisticated technology to the industry. “The company’s extensive investments in the Joensuu factory demonstrate long-term commitment to Finnish forest machine competence. Innovation is one of Deere & Company’s core values and it guides the development of equipment and solutions that improve the productivity and profitability of our customers,” Ylänen says. John Deere Forestry is a long-term main sponsor of the Finnish biathlete Kaisa Mäkäräinen. She has finished on the World Cup podium 70 times and is one of the most popular athletes in Finland. “Biathlon has become a very popular TV sport. As a highly successful athlete and Joensuu resident Kaisa fits in with our corporate image very well,” says Ylänen. COMPANY ETHICS
John Deere is enjoying its eleventh year in a row on the Most Ethical Companies list. Compiled by the Ethisphere Institute, the list measures companies by a variety of categories such as ethics, corporate citizenship, leadership and innovation. “John Deere is 180 years old and you don’t survive that long without strong and sustainable company values,” Ylänen says. “For example, integrity is something we live up to every day. We want to maintain a good reputation in the market and to earn the trust of our customers. This is important for our shareholders and employees, too. We want them to be proud of their company.” DC | JohnDeere.fi | JohnDeere.co.uk | JohnDeere.se | JohnDeere.de | JohnDeere.fr |
Timo Ylänen, Worldwide Wheeled Cut-To-Length Products & Forestry Europe, John Deere