THE HARVEST ISSUE FRESNO STATE’S
GIBSON FARM MARKET
HAVE A PEACHY DAY!
WAWONA FROZEN FOODS CELEBRATING 60 YEARS
ANNUAL AUTUMN EVENTS WHERE TO FIND
SEASONAL PRODUCE
CULTIVATING THE FUTURE OF FOOD
AMBER BALAKIAN ON FARMING AND FAMILY
Luxury is in the details. As Central California’s premiere sustainable boutique experience, we find only the most luxurious pre-owned and vintage accessories, perfect for every occasion. We specialize in bridal and estate jewelry, certified loose diamonds, timepieces, handbags and accessories, all while offering a 100% lifetime authenticity guarantee, and a 14 day no-questions-asked return policy. Experience all the brands we love as you peruse our collections of Rolex, Louis Vuitton, Chanel, Hermès, and so much more!
BUY FROM US: Financing is available subject to credit c approval, and a 10-month layaway program is offered. SELL TO US: Visit us for a no-obligation offer on your luxury goods, with immediate payment.
BEST BOUTIQUE 2018, 2019, 2021, 2022 & 2023 BEST JEWELER 2020
1528 E. CHAMPLAIN DR. STE. 103 FRESNO, CA • 559.434.4589 • SCEPTREANDSASH.COM N.E. CORNER OF CEDAR AND SHEPHERD, NEAR YOSEMITE RANCH RESTAURANT
CVLUX10
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SCEPTRE & SASH IS INDEPENDENT OF ANY BRAND AFFILIATION. ITEMS ARE PRE-OWNED AND/OR VINTAGE. LICENSE #000000780
Other master plan communities promise an elevated lifestyle, inspired by nature and an appreciation for open space.
The Preserve at Millerton Lake first began with an unbreakable commitment to take 2,100 acres of the most pristine land bordering Millerton Lake and protect over half of it to remain untouched. Then, instead of cramming as many homes onto flattened ground as we could, we let the terrain’s features inspire our neighborhoods’ design.
This is a guard gated community unlike any other, built around the ideals of 100% sustainability — including an ample supply of fresh water — with innovation and vision found in every feature. And unlike other communities that claim to be ‘at the lake,’ we’re as close to its shores as you can get. Spectacular new homes are now being built by our first builder
Take Friant Rd to Friant, left on Rd 206, cross San Joaquin River and you’re there at your right.
Future or proposed development plans are subject to change. © 2023 The Preserve, NFV-1 Investments, LLC
We’re the only ones who guarantee it.
t r n a o ct C with all FUTURE homeowners at
W
e, the undersigned developer at The Preserve at Millerton Lake, promise to never develop more than 42% of the beautiful wildlands surrounding our planned community,
maintaining a minimum 2:1 open land to development ratio in perpetuity. The Preserve at Millerton Lake boasts 2100 total acres of open space design, comprised of 1224 acres of protected nature preserve, abundant green space which provides breathing room among homes and neighborhoods, and only 876 acres of planned development. All of which adds up to a low total housing density of less than one per acre. Future or proposed development plans are subject to change. Acreage calculations are approximate within reasonable grace.
partner, Woodside Homes, that will make the most of breathtaking views and a 10-mile trail system designed to connect neighborhood villages with the Clubhouse, shopping, the future school site and the winding San Joaquin River. Come see for yourself how The Preserve at Millerton Lake is just a short drive to paradise, guaranteed.
NFV-1 Investments, LLC Ownership entity of The Preserve
Welcome to harmony. PreserveAtMillertonLake.com
Go to Woodsidehomes.com to learn about Cottonwood Creek and Canyon Ridge at The Preserve or call (559) 258-0825.
*Awarded By The National Association of Home Builders McCaffrey Homes Realty Inc., CA DRE License #01222049. ©2023 McCaffrey Homes
FLEX HOMES THAT
Savanna has something for everyone. Want a more flexible way to live? Our Savanna new home collection offers flexible plans to meet all of your needs for the way you want to live. Explore the Savanna Collection at Tesoro Viejo in Madera, just minutes north of Fresno. Savanna is steps from the resort-style clubhouse, onsite Hillside Elementary School, neighborhood parks, and 14 miles of trails.
Explore three new home collections in Tesoro Viejo, 2023 National Community of the Year*
at Tesoro Viejo
From the 400s
From the $500s
Call (559) 977-8962 or visit McCaffreyHomes.com
From the $600s
THE LODGE CLUBHOUSE
TK-6TH
7
STONE CREEK ELEMENTARY
NEIGHBORHOOD PARKS
HOMES FROM
7 BUILDERS
Look forward to options Recognition is twice as sweet this year as Riverwalk makes its debut in the Central Valley. This mixed-use retail district is steps away from the homes at Riverstone and they are both getting recognized as the best the Valley has to offer. We’re honored to get the nod again for these prestigious accolades, and we’d love to have your vote! So let’s double the wins! 2019
To vote, simply visit CVLUX.com/vote. Voting is open through December 29, 2023.
2019 • 2020 • 2021
www.RiverstoneCA.com @LifeAtRiverstoneCA From Fresno, go north on Highway 41, and exit at Avenue 12. ©2023 Riverstone Development, LLC. Obtain a copy of the Public Report as required by Federal law and/or the Public Report issued by the California Bureau of Real Estate and read them before signing any documents. No Federal or State agency has judged the merits or value, if any, of this property. This advertisement is not a solicitation to purchase or sell property in any state where prohibited by law. The stylized R logo is a service mark of Riverstone Development, LLC. Riverstone and Riverstone Development are trade names of Riverstone Development, LLC. The San Joaquin River and River Park are located approximately six miles from Riverstone.
1 MILLION SF
PRIVATE
1,500+
RIVERWALK RETAIL
TRAIL NETWORK
FAMILIES STRONG
—08— NOV
Contents Harvest
IN EVERY ISSUE 12 WELCOME TO THE ISSUE 18 MASTHEAD
SOCIAL AFFAIR 20 AROUND TOWN
November is full of fall festivities. From annual autumn events to Thanksgiving celebrations, there’s lots to do around town while the leaves are turning. 24 2024 LUXURY AWARDS
Be sure to vote for your favorite 2024 Luxury Award Nominees while you still can! Cast your ballot and be sure to reserve a seat at the Central Valley’s most luxurious yearly event. 48 CASINO NIGHT 2023
Casino Night by the Saint Agnes Men’s Club benefited the hospital’s patient care programs and services. 50 20TH ANNUAL HARVEST OF HOPE
Catholic Charities, Diocese of Fresno commemorated two decades of their signature harvest time event. 52 FIESTA AROUND THE WORLD
Centro la Familia Advocacy Services celebrated 51 years at the Signature Aviation and Flight Support plane hangar. 54 2023 VALLEY PINK PATCH LAUNCH EVENT & BEAUTY DAY FOR SURVIVORS
In partnership with Fresno Acura, the event benefited the Marjorie E. Radin Breast Care Center at Clovis Community Medical Center. 56 OH SO THANKFUL DINNER & FUNDRAISER
Parents & Addicts In Need held their yearly event in support of their Youth & Parent Education Program at the home of Jim and Terran Ashjian.
49 58 ZOOBOO
The Fresno Chaffee Zoo’s favorite fall event furthered the organization’s mission. 60 TESORO VIEJO 3RD ANNUAL SIP & SUPPORT
Held at the community’s Ranch House, the event was in support of Valley Children’s Hospital’s Adaptive Sports Program. 62 2023 DISTINGUISHED WOMAN ARTIST LECTURE & LUNCHEON
The 34th annual lecture and luncheon at the Fresno Art Museum honored Martha Casanave.
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—10— NOV
Contents Harvest
DEPARTMENTS 30 CULTIVATING THE FUTURE OF FOOD
Amber Balakian is the beauty and brains now behind Balakian Farms, and she’s on a mission to honor her family and their traditions while trailblazing a new path into the future of farming. 36 GROWING A NEW ERA OF REAL ESTATE
Real estate is an especially hot topic as of late, yet Schuil Ag Real Estate is on the forefront of one category you may not be considering.
43
38 FRESH FROM THE FIELDS
A round-up of farmers markets around the San Joaquin Valley shows you where to go for the freshest seasonal produce within arms-reach. 42 HAVE A PEACHY DAY!
Known as one of the region’s most revered ag businesses, Wawona Frozen Foods is celebrating 60 years of fruit-based products from the Smittcamp family. 44 AT THE GIBSON FARM MARKET
This then-and-now look at one of Fresno State’s most beloved entities sheds light on why the Gibson Farm Market is so universally cherished. 64 COSTARS
Scorpio season means past lessons learned from authority figures are coming into question.
For the November Edition, CVLUX features Amber Balakian for the Harvest Issue. FEATURES CONTRIBUTOR CECE F. QUINN LOCATION BALAKIAN FARMS MODEL AMBER BALAKIAN PHOTOGRAPHER GIANNA CARDELLA HAIR STYLIST ASHLEY BECKENHAUER MAKEUP ARTIST KAILEY SANDERS, BARE SKIN + BEAUTY STYLING (WARDROBE AND DECOR) REVIVAL 23 PUBLICIST RPM PR
44
SCAN TO LEARN MORE
7 6 8 5 N B L A C K S T O N E AV E , F R E S N O, C A 9 3 7 2 0
Welcome to the Issue Harvest
Reap the Season On the Harvest Issue cover is the stunning Amber Balakian of Balakian Farms, who is cultivating the future of food (page 30). Voting the 2024 Luxury Award Nominees is open, but not for much longer (page 24). Social Affair includes coverage of Casino Night 2023 (page 48), the 20th Annual Harvest of Hope (page 50), Fiesta Around the World (page 52), the 2023 Valley Pink Patch Launch Event & Beauty Day for Survivors (page 54), the Oh So Thankful Dinner & Fundraiser (page 56), ZooBoo (page 58), the Tesoro Viejo 3rd Annual Sip & Support (page 60), and the 2023 Distinguished Woman Artist Lecture & Luncheon (page 62). Autumn’s Around Town is full of fall festivities for November (page 20). A farmers market round-up offers where to find fresh seasonal produce (page 38). Schuil is growing a new era of ag real estate (page 36). Take look back on the history of Fresno State’s beloved Gibson Farm Market (page 44). Celebrate Wawona Frozen Foods’ 60th anniversary thanks to the Smittcamp family (page 42). Prepare to learn from past lessons thanks to Scorpio season (page 64).
Bountiful
As autumn settles into full force, the fall season reminds us that times of change can bring an abundance of goodness into our lives. Such bounty is yielded from both harvest and togetherness. This shift in the weather signals the end of an era as decidedly as it ushers in a new one. PHOTOGRAPHER GIANNA CARDELLA
Donald P. Dick congratulates Gary McDonald Homes
A Legacy of Homebuilding Since 1970 For Gary McDonald building homes is a passion, but building a legacy is a 50-year tradition that all of us at Donald P Dick have witnessed first-hand. As one of the many local companies chosen by Gary McDonald Homes, we understand the high standards for quality materials and expert workmanship found in every home you build. From all of us at Donald P. Dick, thanks to Gary McDonald Homes for your commitment to innovation and craftsmanship.
DONALD P. DICK AIR CONDITIONING mrcool4ac.com
Proud provider of Heating, Air Conditioning and Solar to the building industry since 1970
B U I L D I N G
V A L U E
F O R
G E N E R AT I O N S Thankful to be the Valley’s Premier Homebuilder for Nearly 80 Years
l e a r n m o r e at b o n a d e l l e .c o m
®
BONADELLE.COM
A FA M I LY TR A D ITI O N As the Central Valley’s premier local home builder known for “Building Value for Generations,” Bonadelle Neighborhoods has made luxury the standard for nearly 80 years. The tradition began when a young John Bonadelle, Sr. built his first Fresno neighborhood near Manchester Center for first-time home buyers — many of whom were soldiers returning from World War II. Today, John Bonadelle and his family continue his father’s tradition and have created a legacy of offering custom quality homes with luxurious features, superb craftsmanship and exceptional attention to detail that goes into each home they build. The Bonadelle family is thankful for every relationship they’ve built, every homebuyer they’ve served, and every community member who’s helped make Bonadelle Neighborhoods an award-winning builder. It’s only with your continued support that generations of Bonadelle family members have been able to build homes in which people can take pride in, families can grow, and traditions can be passed down.
Thank you for helping us build value for generations.
N OW SELLI N G
Located in northwest Fresno near the Fig Garden loop
Located on the northeast corner of Barstow Avenue and Leonard Avenue
Located just south of Avenue 12 in the Town Center District of Riverstone
l e a r n m o r e at b o n a d e l l e .c o m
Located on the northeast corner of Barstow Avenue and Leonard Avenue
2023 NATIONAL When the sun goes down, Tesoro Viejo shines—with neighborly gatherings around fire pits, cookouts,
Photos depicted do not constitute an offer to sell nor a solicitation of an offer to purchase real property at Tesoro Viejo. Persons shown do not reflect racial preference. Prices are effective date of posting or publication deadline and subject to change without notice. Based on the information presently available, the developers of Tesoro Viejo understand that Tesoro Viejo will be served by the Chawanakee Unified School District. Buyer should contact the Chawanakee Unified School District to confirm the identity and location of the specific schools planned to service Tesoro Viejo, including the TK-8 Hillside School located adjacent to Tesoro Viejo. Obtain a copy of the Public Report as required by Federal law and/or the Public Report issued by the California Bureau of Real Estate and read them before signing any documents. © 2023 Tesoro Viejo Development, Inc.
raise your expectations
minutes north of fresno
and special events. You’ll find night time to be a bright time at the National Community of the Year.
new homes from the $400 s to $800 s
—18— NOV
DAVID MANNING Publisher, Sole Owner
EDITORIAL Editorial Director LAUREN BARISIC Features Contributors HOLLY CLINARD and CECE F. QUINN Astrologer SHARI SCHOPP ART Design Director PHENG MOUA Graphic Designer SAMANTHA DEATHERAGE Contributing Photographers GIANNA CARDELLA, DON DIZON, BRI ELLEDGE, ASHLEY FLOWERS MARIANO FRIGINAL, DANIELA HERRNANDEZ, AMELIA INGRAHAM, BRANDON JOHANSEN SAMUEL MARSHALL, TOMAS OVALLE, CITLALI PALMA, KELLY PETERSON, ROBERT VARGAS GILBERT TANG, GEOFF THURNER, FRESNO CHAFFEE ZOO, ROOT CREATIVE MARKETING and THE SMITTCAMP FAMILY ARCHIVES BUSINESS Regional Marketing Director CAROL DEFENDIS Sales Executive CAROLINE HOWARD Accounting Director DEE ANN LINKER Legal Counsel GONTORWON BORH Please submit all advertising inquires to information@cvlux.com.
Letters To The Editor: We want to hear from you. Please submit letters to: CVLUX, 7797 N. First St. #172, Fresno CA, 93720 or e-mail to information@cvlux.com. Letters must be signed and deemed appropriate for our readership to be considered for publishing. Letters are subject to editing and may be cut for length. Story Queries: Are you a writer? Please send story queries to lauren@cvlux.com. Please allow six to eight weeks for a response. CVLUX is not responsible for unsolicited material. CVLUX is published twelve times a year by Modern Living Publishing LLC, 7797 N. First St. #172, Fresno CA, 93720. Copyright 2014 by Modern Living Publishing LLC. All rights reserved. Every effort has been made to ensure the information within this publication is complete and accurate at the time of publication. CVLUX does not warrant such accuracy or the claims of its advertisers. All materials, articles, reports, original artwork, and photos published in this magazine are the property of Modern Living Publishing LLC and cannot be used or reproduced without permission in writing. Modern Living Publishing LLC is not responsible for the opinions expressed within the publication. Prices quoted in advertisements are subject to change without notice.
Nourishing the community for over 25 years
The Season of Harvest with true Farm to Table Our own artisan Patio Patch Farm grows to nourish our guests at Patio Café - seasonally grown and harvested items straight from our farm to your table. We source the freshest, locally-grown ingredients from our Central Valley farmers, and create inspired dishes with your discerning tastes and well-being in mind. Gather and grow with us! Where brunch is served all day, and the sun is always shining at the Patio Café!
Featuring our Caramel Apple French Toast: Sweet cream dipped french bread, topped with bourbon caramel, sautéed apples, and crushed pecans
Featuring this month's Artisan Mimosa: Caramel Apple Mimosa with goats milk caramel rim
5138 N Palm Ave Fresno, CA 93704 • (559) 243-1074 • Open Daily 7AM-3PM • Brunch Served All Day!
—20— NOV
LUX locale Community Calendar
NOVEMBER Around Town November 3rd
2nd Annual Gala of Light Exceptional Parents Unlimited The Painted Table www.epuchildren.org
EPU’s 2nd Annual Gala of Light illuminates the work of Exceptional Parents Unlimited and those that have lit the way for families and children with unique needs. The organization’s Beacon of Hope Award will be presented to Rachel Camacho Hagans of Central Valley Regional Center that evening. Individual tickets are $125 and tables of ten are $1,250; both include dinner.
November 3rd and 4th
Yosemite Photography Experience
Château du Sureau & The Ansel Adams Gallery
Yosemite National Park www.chateausureau.com
This weekend photography experience for enthusiasts of all levels is designed to capture images of park scenes made famous by Adams. Participants will be taught in the “outside classroom” setting, which is a walking tour of Cooks Meadow offering views of Yosemite Falls, Half Dome, Sentinel Rock, and the Merced River. Accommodations, meals, and transportation are included.
November 16th
One Enchanted Evening Old Town Clovis www.oldtownclovis.org
One Enchanted Evening is one of Old Town Clovis’ most anticipated events. Enjoy this old fashion holiday open house held exclusively by the local businesses, who welcome patrons in with hospitality and good cheer for the night. Sip a cup of cocoa and enjoy a complimentary horse-drawn carriage ride through the beautifully decorated streets of Old Town Clovis.
GUEST ARTIST INBAL SEGEV, CELLO, WILL PERFORM WITH THE FRESNO PHILHARMONIC THIS MONTH. PHOTOGRAPHER BRI ELLEDGE
November 18th
November 23rd
Lindsey Sterling: Snow Waltz Tour
19th Annual Race Against Hunger
Be spellbound by the mesmerizing virtuoso violinist and dancer Lindsey Stirling. She has become synonymous with the holiday season, treating fans to unforgettable Christmas-themed tours. Don’t miss this opportunity to savor her enchanting blend of music, dance, and visual artistry on this evening of pure magic and musical mastery.
Join over 5,500 runners and walkers in the fight against hunger on Thanksgiving morning at the largest race in the Central Valley. This family and business tradition is a great way to simultaneously give back and promote awareness in preparation for leaving Thanksgiving meal guilt in the dust. The ticket price of $30 per adult and $15 for children includes a commemorative tee shirt.
Saroyan Theatre events.fresnoconventioncenter.com
November 18th and 19th
Beethoven’s Seventh Fresno Philharmonic Paul Shaghoian Concert Hall www.fresnophil.org
Beethoven’s Symphony No. 7 and George Antheil’s A Jazz Symphony will be part of the Daniel R. Martin Masterworks Series. Jazz pianist and composer Vijay Iyer’s Human Archipelago, written for cello soloist Inbal Segev, incorporates jazz techniques to explore human migration. This Fresno Phil co-commission is presented as part of the California Festival, a month-long celebration of new music.
Visalia’s Garden Plaza www.visaliachamber.org
November 30th
Trans-Siberian Orchestra: The Ghosts of Christmas Eve Save Mart Center www.savemartcenter.com
The multi-platinum, progressive rock group Trans-Siberian Orchestra (TSO) brings to life The Ghosts of Christmas Eve live at the Save Mart Center. Tickets are available through Ticketmaster or the Save Mart Center Box Office for $43 to $113.75. In keeping with their tradition of giving back to local communities, TSO will donate to the Marjorie Mason Center at least $1 from every ticket sold.
For more information, contact event organizer as events may be subject to change.
PROTECT WHAT'S YOURS The Safe Gal builds custom residential and commercial safes, cash drops and vault doors that are designed for maximum convenience and protection. Fire rating is based on steel thickness and interior construction. Options include: Custom Wood Inserts • Watch Winder Installation • Pull Out Shelving • Interior Lighting Custom Fabrics and Graphics • Protection from Fire and Theft • And more 2550 S. East Ave. Ste. 120, Fresno, CA 93706 • (559)266-4844 • info@thesafegal.com • www.thesafegal.com Monday - Friday: Friday 9AM - 5PM
© 2023 Pandora Jewelry, LLC
FASHION FAIR MALL
VINTAGE FAIRE MALL
511 E. Shaw Avenue, Fresno 559.229.2515
3401 Dale Road, Modesto 209.524.4022
VOTING now OPEN! CULTURE. BEAUTY. STYLE. DESIGN. CUISINE.
CVLUX Magazine is pleased to present the 2024 Luxury Awards. Each year, CVLUX recognizes the Central Valley’s favorite businesses with Luxury Awards. Nominations were submitted in July 2023. The top five in each category have made it to this year’s ballot. The winners will be announced at the Luxury Awards. Voting is open until Friday, December 29th, 2023—each email address may only vote once and all emails are authenticated at the end of the voting period. For additional information, contact information@cvlux.com. No refunds or exchanges. All sales are final.
HOSPITAL Community Medical Centers Fresno Surgical Hospital Kaiser Permanente Kaweah Health Medical Center Saint Agnes Medical Center
COSMETIC/PLASTIC SURGEON Hedieh Arbabzadeh, MD WPS Fresno Carl Askren, MD, FACS Aesthetic Plastic Surgery Pavilion Mark A. Chin, MD, MPH Valley Institute of Plastic Surgery James Knoetgen, MD Beautologie Kaye Riolo, MD, FACS Riolo Plastic & Reconstructive Surgery
ANTI-AGING & REGENERATIVE MEDICINE Diego Allende, DO Allende Centre for Regenerative Medicine & Vitality Juan G. Bautista, MD Bautista Health & Anti-Aging Juan Chavez, MD Optimal Medical Group Ignacio Guzman, MD North Fresno Primary Care Daria Majzoubi, MD Maj Medical Clinic
DERMATOLOGIST Kathleen Behr, MD Behr Laser & Skin Care Center Carlos Paz, MD, PhD Paz Dermatology Babar K. Rao, MD, FAAD Rao Dermatology Gregory L. Simpson, MD Central California Faculty Medical Group Leslie Storey, MD Valley Skin Institute
ALLERGIST
ORTHODONTIST
A.M. Aminian, MD Allergy Institute
John Bayrakdarian, DMD Unique Orthodontics
Malik Baz, MD Baz Allergy, Asthma & Sinus Center
Ryann Christensen, DDS, MS Christensen Family Orthodontics
Praveen Buddiga, MD, FAAAAI Buddiga Family Allergy, Skin & Immunology
Mark Lowe, DDS Mark Lowe DDS Orthodontics
Richard S. DeMera, MD DeMera Allergy, Asthma & ENT Center
Nicole Nalchajian, DDS, MD Nalchajian Orthodontics
Rabinder Sidhu, MD Sidhu Allergy
Brian Thurman, DDS Thurman Orthodontics
OPTOMETRIST/ OPHTHALMOLOGIST
ORAL SURGEON
Anthony Chavez, OD Fogg Remington EyeCare Rick W. Ideta, OD Aloha Family Optometric Group Jeffrey Krohn, OD, FAAO, Diplomate (ABO and AAO) Fig Garden Optometry Thomas Shute, MD Eye-Q Vision Care Desiree Sison, OD Eye Medical Center of Fresno
OPTICAL SURGEON Maziar Bidar, MD Eye Medical Center of Fresno Andrew Maxwell, MD, PhD InSight Vision Center Eric J. Poulsen, MD InSight Vision Center Rodney C. Remington, MD Fogg Remington EyeCare Campbell Waldrop, MD Eye-Q Vision Care
DENTIST Ryan Dunlop, DMD Better Life Center Implant & General Dentistry Bryan C. Fung, DDS Bryan C. Fung, DDS Sam Namdarian, DMD Fresno Smile Makeovers Gerald T. Shinkawa, DDS Shinkawa Dental Surdeep Singh, DDS Clovis Family Dentistry
Shannon Barnhart, DDS Fresno Oral Maxillofacial Surgery & Dental Implant Center Mehrdad Fay, DDS Fresno Prosthodontic Centrè Scott Jett, DMD, MS Advanced Perio Endo eXperts Andrew R. Rahn, DDS, PC Andrew R. Rahn DDS PC David J. Smith, DDS Central Valley Dental Implant & Oral Surgery Institute
ORTHOPEDIC SURGEON Ronald Castonguay, MD Fresno Surgical Hospital Ian Duncan, MD Orthopaedic Associates Medical Clinic, Inc. Don Lester, MD Community Care Health Peter T. Simonian, MD Simonian Sports Medicine Clinic Connor J. Telles, MD Sierra Pacific Orthopedics
SPORTS MEDICINE Green Sports Medicine Pride Sports Medicine Sierra Pacific Orthopedics Simonian Sports Medicine Clinic Sports & Orthopedic Physical Therapy
CHIROPRACTOR
FITNESS STUDIO
London Jones, DC Feel Good Chiropractic
Blue Moon Yoga & Juice Bar
Thomas Potigian, DC Sunnyside Wellness & Chiropractic Center Joshua T. Ritter, DC Fresno Family Chiropractic Thomas Schroeder, DC Schroeder Family Chiropractic
Boppilates The Iron Office Mayweather Boxing + Fitness Olympus Fitness
WEIGHT LOSS CENTER
Matthew Vinson, DC Preferred Chiropractic Center
AHK MD Primary + Preventative Medicine
MEDICAL SPA
Body Goal Fresno
Aspire Medispa Body del Sol Aesthetics Kiss Me Med Spa The Medical Spa and Laser Center at Fig Garden Village Revay Aesthetics
DAY SPA La Peau Spa Muses Day Spa PREEN a boutique salon Serenity Springs Spa The Spa at Fig Garden Village
HAIR SALON Gentry Salon Hungry Hair Salon La Dama Salon PREEN a boutique salon Spectrum Salon, Day Spa & Barber Shop
NAIL SALON Blush Salon Head Over Heels Salon Hitech Nails & Spa Polish’d Nail Bar PREEN a boutique salon
Body del Sol Aesthetics Her Body Bar Restorative Health & Wellness
SHOPPING CENTER Fig Garden Village Pavilion West River Park Riverwalk Villaggio
BOUTIQUE The Closet Daughters of Simone LOMIE’S pum bum Sceptre & Sash Authentic Luxury
GIFTS & DÉCOR Jude’s Revival 23 RPL. Lifestyle RSVP Style Shoppe At The Avenue
JEWELER
REALTOR
Gianni Fine Jewelers
Brian Domingos Jr. Premier Valley Realty
Orloff Jewelers Rogers Jewelry Co. Sceptre & Sash Authentic Luxury The Vault Fine Jewelers
DEALERSHIP BMW Fresno Fresno Acura Haron Jaguar, Land Rover & Volvo Mercedes-Benz of Fresno Porsche Fresno
COMMUNITY Copper River Ranch Old Fig Garden Riverstone San Joaquin Tesoro Viejo
BUILDER Bonadelle Neighborhoods De Young Properties McCaffrey Homes Wathen Castanos Homes Woodside Homes
MORTGAGE LENDER Elias Delgado Guaranteed Rate Michelle Glass Union Home Mortgage Jessica Gonzalez Affirm Capital Toby Petrucelli Premier Mortgage Resources Tami Rima Gold Standard Mortgage
Nico Gentile Gentile Real Estate Laura Mather The Mather Method Victoria Sherlock Sherlock Homes Real Estate Group Paul Tatarian The Apex Broker
CONTRACTOR/REMODELING SPECIALIST Dodson Builders Construction Inc. Icon Construction & Design Imagine Remodeling Legacy Construction Trademark
INTERIOR DESIGN dlb Design EMID Design Group Facility Designs Katie Mendrin Design Stephanie Catron Design Collaborative, Inc.
HOME FURNISHINGS 4 Seasons Furniture Amparan Design Fashion Furniture RPL. Lifestyle Shoppe At The Avenue
LANDSCAPER/NURSERY Elite Landscape Construction First Impressions Gazebo Gardens Pratt Landscape Design Willow Gardens Nursery
BANK
CASINO
Central Valley Community Bank
Chukchansi Gold Resort & Casino
Citizens Business Bank
Club One Casino, Granite Park
Educational Employees Credit Union
Eagle Mountain Casino
FFB Bank
Table Mountain Casino Resort
Premier Valley Bank
Tachi Palace Casino Resort
WEALTH MANAGEMENT
BAR
Blue Oak Wealth Management
Bella Vino Cellar
The Coury Firm
Cracked Pepper Bistro
Thiesen Dueker Modern Wealth Management
Elbow Room Bar & Grill
Valley Wealth Management
Manhattan Steakhouse & Bar
Whelan Financial
Modernist Craft Cocktail Bar
INSURANCE COMPANY
DINING
DiBuduo & DeFendis Insurance
FIVE
McCarty Insurance
Max’s Bistro & Bar
M.D. Manouel Insurance Agency Inc.
Parma Ristorante
Personal Express Insurance
Sabor Cocina Latina & Bar
Professional Benefits Team Inc.
Saizon
LAW FIRM
HIDDEN GEM
Carter Law Group
Bentley’s Barkery & Barktique
Goldberg & Ibarra
Georgio’s
Law Office of Miles A. Harris Esq.
Rejuvenated Living Organizing Services
Law Offices of Valdez & Valdez
Resort Life Carts
Moran Law Firm
The Safe Gal
ACCOUNTING FIRM
LEGACY
Brent F. Freeman, Jr.
Beal Properties Inc.
The Garabedian Group
Creative Tile
Ratzlaff Tamberi & Wong Accountancy Corporation
Fresno Coin Gallery, The Showroom
SBA Accounting & Tax Solutions
Harris Family Enterprises
W CPA Group
Sam’s Italian Deli & Market
CVLUX.COM
—30— NOV
CULTIVATING the FUTURE of FOOD Features Contributor Cece F. Quinn Location Balakian Farms Model Amber Balakian Photographer Gianna Cardella Hair Stylist Ashley Beckenhauer Makeup Artist Kailey Sanders, Bare Skin + Beauty Styling (Wardrobe and Decor) Revival 23 Publicist RPM PR
Farmer. Harvard graduate. Entrepreneur. Educator. Proud daughter, granddaughter, and great-granddaughter. Armenian. African-American. Steward. Amber Balakian is many things. On paper, she’s an accomplished professional with degrees to boot. In person, she’s a passionate, dynamic woman, carrying on a trailblazing family legacy. Since coming home to work with her family at Balakian Farms, Amber has already impressed the likes of Oprah Magazine, who called the farm’s Organic Heirloom Tomato Blends “summer in a jar.” And now, the Reedley-based farmer is looking to the extracts from their produce to enter the skincare market. “It’s something I’ve wanted to do for so long, and everything came together this last year,” she says. But even before Amber took the company on its current entrepreneurial path, Balakian Farms had been at the forefront of produce farming in the Central Valley.
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ith roots in Reedley, California, four generations of Balakians have tended to their plot of land under the steaming Central Valley sun. The farm was founded by Amber’s great-grandparents Zadig and Victoria Balakian after fleeing the Armenian genocide in 1925, when they performed the ultimate act of hope and planted 40 acres of Thompson grapes to join the ranks of the Central Valley’s storied raisin growers. Their eldest son John Balakian met Stella Krikorian, fell in love, and the two married in 1956. They then built a house on the fertile soil in John’s hometown of Reedley and settled into a sun-drenched life of farming and family. John and Stella grew a variety of fruits and vegetables on their 20 acres of land, hauling their bounty to farmer’s markets in Southern California and the Bay Area on the weekends. A talented cook, Stella would use their seasonal produce to bring her family’s Armenian recipes to life. The couple’s daughters, Ginger and Kathy, grew up on the family farm and were always a part of the weekly trek to the out-of-town farmers markets. In fact, it was Ginger Balakian’s idea to transition the farm to an organic operation in the 1990s, a move that was a gamble and practically unheard of at the time in the Central Valley.
“You don’t really realize what you have until you don’t have it,” says Amber. “Rather than go the corporate route, I decided to come back and help my family manage our farm and try new things.” Balakian Farms’ tagline is “Honor the Past, Celebrate the Future,” and Amber has been the embodiment of this since returning to Reedley. Her mother paved the way, a living example of a female leader in a male-dominated industry. Despite not fitting the traditional white-male mold of the American farmer (which comes with an understandable dose of imposter syndrome), Amber remains passionate about her industry. Building relationships has been the antidote to any discouragement she may feel. “When you’re the person that stands out, it’s a natural thing to feel challenged,” Amber says. “It’s intimidating. But over time, being able to share our story and use the farmer’s market to be ourselves with people has proven to be a lot more powerful and given us a platform to connect with customers.” Week after week, those customers keep coming back for Balakian Farms’ goods. Multiple varieties of stone fruit, almost 20 different varieties of summer squash, crisp Armenian cucumbers, unique eggplants, heirloom tomatoes, and more are all grown in their Reedley fields.
“There were very few people doing it, and it’s a long, expensive process,” says Amber. “My mom [Ginger] saw it as an opportunity and something to try. I don’t know if my grandpa was too excited about it—it was a risk, but it ended up working out really well.” As a result of the transition, Balakian Farms was able to set itself apart as an organic farm among their San Francisco and Los Angeles customers. “We had good quality before,” Amber adds, “but the organic switch helped further that even more.” During this transformative time, Amber was growing up on the farm. She saw firsthand the hard work and family-centric culture that the Balakians had established and spent most of her time outdoors, tagging along with her grandfather in the fields or on weekend trips to the Bay. “I just kind of grew up in the farming business,” she says. “It was unique but always exciting. Most kids don’t get to go to San Francisco every weekend for the farmer’s markets.” Amber came to appreciate her upbringing the way many people do: with a change of scenery. Her first stop after high school was the University of California, San Diego, initially to study marine biology followed by a quick pivot to economics—the closest thing to a business major that the university offered at the time. Knowing that she did not want to become an economist after getting her bachelor’s degree, Amber enrolled at Harvard University to study management. With a deeper understanding of leadership, innovation, and sustainability, she graduated with her MLA from the Ivy League school in 2009.
John and Stella’s Daughters John and Stella’s two daughters, Ginger and Kathy, grew up on the farm. Both Ginger and Kathy always enjoyed selling at the farmer’s markets, and continue to today.
Megerdich Krikorian, Kathy Balakian, John Balakian, Ginger Balakian and Stella Balakian at the Alemany Farmer’s Market in San Francisco 1968.
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mber credits their quality and taste to more than just the Valley soil. The employees of Balakian Farms, some of whom have been working there for generations, are the heartbeat of their operation. Since the beginning, they have been treated like family. They share meals at Grandma Stella’s table. They’re paid well and deeply respected. This culture has created an environment of loyalty and care, as well as a degree of ownership for each worker. “They take pride in our farm, and that really shows in what we produce,” says Amber. “It works in tandem: how well we take care of them and how well they care for things. People always ask us, ‘How do you keep your land so beautiful?’ It’s because our employees take such good care of it, and it shows.” Sharing the beautiful produce with as many people as possible is at the forefront of Amber’s goals. She aimed to convince home cooks to “Ditch the Can” of typical crushed tomatoes and embrace a fresher taste with her brainchild: Organic Blended Heirloom Tomatoes in a jar. Beyond winning over Oprah’s team, Amber’s blends caught the eye of Stacy’s Rise Project. With the Rise Project, she was awarded a grant, mentorship, and an even bigger platform to tell her family’s story in 2021. Today, those delicious blends can be found on the farm’s website, at their markets, and even on the shelves of the most discerning grocery store in Los Angeles—Erewhon Market. Alongside the success of the jarred heirloom tomato blends, Balakian Farms have recently created their own bread and butter pickles. They’re uniquely made from Armenian cucumbers, which gives them an addictively crunchy bite. “Some people at the farmers market will buy a jar, and eat the entire jar while they’re shopping around,” laughs Amber. “I’m looking to really expand that in the future in terms of volume.” Also on Amber’s ambitious agenda is a foray into an entirely new sector—Stella Skincare. On a trip to Armenia years ago, Amber encountered a unique skincare brand that was based on a farm. A lightbulb went off. Since then, she’s been working on creating her own formulas using the extracts of Balakian Farms produce. A founder of that same inspiring Armenian skincare brand has even provided her mentorship and expertise while Amber’s vision comes to life. “I named it after my grandmother, Stella,” reflects Amber. “She’s 93, and people are always telling her she doesn’t look her age! She was the perfect person to model the brand after.” When she’s not farming or working on the skincare brand, Amber is teaching. She is an educator at Fresno City College in the business department, sharing the skills she picked up in her graduate school days and what she’s learned coming back to the farm. With Amber’s innovative spirit at the helm, Balakian Farms has big goals for the coming years. They hope to expand their shipping abilities and get their produce into even more hands, work closely with more restaurants, and continue to build their brand and tell their story. Of course, big dreams come with big challenges. It’s not easy being a small California farm these days, but like her great-grandparents, Amber is full of hope.
PHOTOGRAPHER AMELIA INGRAHAM
“Now more than ever, farming is important,” she says, “not just for the farmer, but for the people who are working in the industry and the communities that depend on it.”
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Growing a New Era of Real Estate Features Contributor Holly Clinard Photographer Samuel Marshall, Schuil Ag Real Estate
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NOV
hen you think of real estate, you may think of residential home buying and selling or commercial properties for shopping and dining—the real estate you see as a consumer. But if your roots are in the thriving agriculture sector of Central California, agriculture real estate is a growing hot commodity. After all, California’s San Joaquin Valley is responsible for an incredible number of crops. It’s the origin of more than half of the fruits, nuts, and vegetables grown in the United States, yet the Central Valley has less than 1 percent of the nation’s farmland. How about them apples! So, with all of that farmland, and all of that food grown there, what is the value of the land? Is it worth investing in? Much like other real estate investing opportunities—commercial or residential—farmland is an alternative investment to consider. Farmland investing produces returns with rent yields and appreciation in the land’s value, and acts a lot like dividend stocks, with gains from both income and capital gains. The combination of appreciation and rent yields leads to a consistently strong performance for investors in agriculture real estate. The proof is in the pudding. According to AcreTrader, an investing platform for land transactions, in the 20 years leading up to 2020, farmland in the United States has produced average returns of over 12 percent. In plain language, you can compare this to the average annual return of 10 percent for the Standard & Poor’s 500 index (S&P 500), the 500 largest publicly traded companies in the United States. The “pudding” here tells us that stocks can be volatile, but in good times and bad times, economically speaking, people still need to eat! Thus, farmland carries its weight in value, with consistent behavior. One local executive in agriculture real estate is Doug Phillips, who serves as President and Principal of Schuil Ag Real Estate (formerly Schuil & Associates) in Visalia and has decades of insight into the real estate
industry. Phillips is the first non-family member executive that Schuil has employed in the business’s history, bringing fresh eyes—but familiar values—to the sector. “While it’s never guaranteed, some investors believe that investing in farmland and agriculture is recession-proof, even with the stock markets crash,” said Phillips. “Many of our growing list of investors in agriculture real estate find that farmland is a valuable alternative investment that rounds out their portfolio.” There is a new trend in the ag real estate game: options beyond buying an entire farm. Today, farmland investors are thinking outside the box with options that include agricultural stocks, investment funds, crowdfunding, and REITs (real estate investment trusts). Purchasing ag processing facilities and cold storages throughout the United States has also been proven to be a profitable venture. “Schuil Ag Real Estate has been the number-one dairy brokerage in the nation for decades,” continued Phillips. “We represent buyers and sellers of nearly every ag commodity in California and the 12 states we are licensed in, and stand proud to have an incredible team of agents with keen skills, knowledge and experience.” In 2022, the Visalia brokerage oversaw transactions of over 6,024 acres in specialty crops, 8,479 acres in dairy sales, and over 17,329 acres in open land and development property deals across California’s Central Valley. In 2023, the brokerage is positioned for increased volume, aiding clients with selling and purchasing all types of land while navigating the complex process of 1031 tax exchanges. Above all, as the agriculture real estate game changes, it’s important to pay close attention to trends and new developments if you want to jump in. Buyers and investors from all over the nation will always have their eye on California—a place so many of us call home and a location that is growing a new era of real estate.
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fresh from the fields FARMERS MARKET GUIDE Editorial Director Lauren Barisic Photographers Gianna Cardella & Don Dizon
California has long been the agricultural capital of the United States of America, and the Central Valley claims bragging rights as that state’s most agriculturally abundant region. Last year, the Union of Concerned Scientists stated: “The Central Valley alone produces over 250 crops with a value of about $17 billion per year, contributing an estimated 25 percent of the nation’s food.” Yet, it’s important to understand the extent of what this corner of California actually encompasses. As stated by the Union, “The Central Valley includes parts of 19 counties, which together are home to more than 35,000 farms and nearly 6 million harvested acres. These counties also include 8 of the top 10 agricultural counties in the state: Fresno, Kern, Tulare, Stanislaus, Merced, San Joaquin, Kings, and Madera.” It’s nigh impossible to drive anywhere out of town without encountering a plot of land dedicated to growing or producing food. With this close proximity comes an exceptionally high standard for produce, especially among locals. Luckily, countless farmers markets make it easy for Californians to procure the highest quality fruits, vegetables, and other products almost any day of the week, come rain or shine. Here’s a round-up of some of the area’s favorite farmers markets.
FORT WASHINGTON FARMERS MARKET Fresno
Fort Washington Shopping Center • Sunday, Year-Round | 10:00AM to 2:00PM
Located in North Fresno’s Fort Washington Shopping Center, at the corner of Friant and Fort Washington Roads, is a Sunday farmers market of the same name. Held year-round, this market’s offerings include local produce, baked goods, cheeses, honey, and other products such as juices. Knowledgeable and friendly vendors, many of whom are local farmers and artisans, are eager to share their goods with all who peruse the setting. Also present are freshly prepared food options if one is looking for a quick snack or lunch. For fresh local produce, brunch items, crafts, and more in a pleasant community atmosphere, this is the place to be come Sunday morn. @fort_washington_farmers_market
OLD TOWN CLOVIS FARMERS MARKET Clovis
Old Town Clovis • Friday | May to October • 5:30PM to 8:30PM • Saturday | Year-Round • 9:00AM to 11:30PM
The vibe at the Old Town Clovis Farmers Market is always as fresh as the produce on display. Food and live music from local artists make for good, wholesome community fun for foodies and music fans alike on Friday nights from mid-spring through mid-fall, as well as every Saturday morning along Pollasky Avenue. Check out Friday’s live music schedule, which headlines the event. In addition to seasonal finds, the morning market also includes pastries, breads, brittles, granola, and homemade pies. The market proudly features local certified producers and supports the NOSH Program, whose “eat one – give one” model helps provide food for families in need across five Clovis pantries. @old_town_clovis
RIVER PARK FARMERS MARKET Fresno
River Park Shopping Center • Tuesday | Year-Round • 5:00PM to 9:00PM • Saturday | Year-Round • 10:00AM to 2:00PM
Twice a week, the Valley’s biggest farmers market convenes in the heart of the River Park shopping center. On Tuesdays evenings, this event draws a huge crowd and oftentimes features festivals and themes. Visiting the market on Saturday mornings is a perfect way for the whole family to get out and about. This year, the market will be celebrating 25 years of showcasing the Central Valley’s bounty. Here, you will discover the farmers who make it all possible, along with bakers, chefs, and specialty food producers, all of whom create culinary delights on-site. Visiting this market is a delicious and unique way to experience the community’s diversity in a highly shoppable setting. @riverparkfarmersmarket
TESORO VIEJO FARMERS MARKET Madera
Tesoro Viejo Town Center • Saturday | Year-Round • 10:00AM to 1:00PM
Even non-Tesoro Viejo residents are welcome to join in the magic of this Madera market, which has stunning views of the Sierra Nevada Mountains. The market is set up in the development’s Town Center on Saturdays from mid-morning to afternoon. Neighbors and the public alike will find a vast selection of seasonal fruits, newly harvested local produce, freshly squeezed juices, farm eggs, herbs, local honey, flowers, succulents, baked breads, and treats galore. Additionally, there is a large makers market. Special events dot the calendar yearround with family-friendly themes, activities, and highlights related to seasonal holidays, happenings, and harvests. @tesoroviejofarmersmarket
THE VINEYARD FARMERS MARKET Fresno
Northwest Corner of Blackstone and Shaw • Wednesday | Year Round • 3:00PM to 6:00PM • Saturday | Year-Round • 7:00AM to 12:00PM
The Vineyard Farmers Market, on the northwest corner of Blackstone and Shaw Avenues in Fresno, might very well be “California’s Most Beautiful Farmers Market.” Come rain or shine, this market convenes twice a week throughout the year and has been a vital part of the community since 1980. Here, Saturday mornings begin early and the Wednesday market runs from late afternoon to early evening. The market’s iconic arbor is adorned with climbing vines and lined with Italian cypress trees, making every day a beautiful one here. The vendor lineup includes local vegetable, fruit, and specialty growers, as well as food vendors. @vineyardfarmersmarket
VISALIA FARMERS MARKET Visalia
Main Market | Tulare County Courthouse Parking Lot • Saturday | Year-Round • 8:00AM to 11:30AM Kaweah Health | Northeast Corner of Akers & Tulare • Wednesday | May to August • 8:00AM to 11:30PM
One can choose between two locations and days of the week for the Visalia Farmers Market. The Main Market, which operates regardless of the weather, takes place on Saturdays and is the city’s largest farmers market. It has recently relocated to the north side of the Tulare County Courthouse Parking Lot, moving up Mooney Boulevard from Caldwell to Main Street. The Kaweah Health market is held mid-week at the Akers & Tulare campus, running from mid-spring to mid-summer. Both events celebrate the region’s rich agricultural heritage and aim to support local food systems by offering the public a wide range of locally grown produce and handmade goods. @visaliafarmersmarket
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y h c a Pe Have a
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Editorial Director Lauren Barisic Photographers Mariano Friginal, Tomas Ovalle Kelly Peterson & the Smittcamp family archives
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he name “Wawona” has been synonymous with frozen fruits, especially peaches, for six decades now and is a fixture in the vast Central Valley agriculture scene. This year, Wawona Frozen Foods is celebrating 60 years of some of the best fruit products on the market. Wawona’s reach far exceeds its Californian footprint. “Lucky for our customers, there are no seasonal offerings for Wawona Frozen Foods because you can get our fresh frozen products all year-round!” exclaims Blair Smittcamp-Martin, Marketing & Special Projects Manager for Wawona Frozen Foods, of the brand’s nation-wide reach and offerings. “We pride ourselves on hitting the pause button on Mother Nature and locking in all of the nutrients and flavor our frozen fruits contain, to enjoy them all year round!” “The Wawona Way” philosophy can be summed up in four categories: family, fruit, process, and products. Family-owned and -operated since 1963, Wawona has an unwavering commitment to quality and responsiveness. “We’re the oldest and largest frozen fruit processor of peaches in the US. And our family and company philosophy is ‘continuous improvement’ with an extensive emphasis on safe working conditions for our employees along with food safety,” Blair imparts. “Our fruit is sourced and grown from 65 of our long-time growers and partners.” Quality control starts in the orchards and fields year-round, and all their fruit is sustainably grown and harvested by hand. State-of-the-art facilities—of which there are three—and methods process and package Wawona products, which are distributed nationally in food service, industrial, retail, and school segment divisions. When the business started in 1963, there were only 15 frozen peach processors nationwide. Since then, Wawona has not only survived but also flourished, rising to the top of the industry. “We owe it to our exceptional employees and management staff that were able to adjust to the needs that the pandemic brought upon us,” Blair gratefully acknowledges. “Like so many other companies during COVID, we have had to make some hard discussions. We had to make changes within the company, but throughout these changes, we have kept our company’s culture the same. We have been able to adapt and pivot accordingly to still be able to produce the high-quality products that Wawona is reputed for across the nation.” Today, Wawona Frozen Foods has roughly 300 full-time employees throughout its three processing facilities, which include the flagship processing plant in Clovis, the Fresno facility (called the Cedar facility), and the Watsonville facility.
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ustainability and the latest technology contributes to Wawona’s success. “With the latest technology trends and economic sustainability at the forefront of our company’s mind,” says Blair, “we continue to change and grow in becoming more sustainable and more innovative with our products.” Their sustainability in action manifests in the use of owls and owl boxes to keep potentially damage-inducing rodents at bay in Wawona’s orchards. They even pave Wawona’s roads with pits. “Our effective and sustainable use of the millions of peach pits we remove from each fruit season provides dust control throughout our orchards and delivers nutrients back into the soil as they degrade.” The frozen fruit products of the brand include peaches, strawberries, pears, plums, pineapples, mangos, papaya, blueberries, dragon fruit, raspberries, mixed fruits, and organic fruits. Innovative items such as “Fraddies” are the result of Wawona’s desire for innovation—made with 100% real fruit with fruit particulates, the convenience of this product lies in there being zero-prep. The Wawona Bakery crafts delicious custom creations using their fresh frozen fruit. Cobblers and Fruit-A-Roo’s (turnovers) are traditional favorites. The “Jewels” and “Gems” are similar yet easy to distinguish. “The peach jewels (also in a seasonal pecan flavor) are what we call ‘Fully Loaded’ with all of the goodness of any baked items! And our Peach Gems (mixed berry flavor) are gluten-free! Which is why we decided to name them Gems—the “G” in Gems is for gluten-free,” explains Blair. Anyone can access Wawona Frozen Foods products in select Costcos, Food Max, and Food 4 Less retailers, Save Mart supermarkets, The Market in Fresno, and The Meat Market in Clovis, as well as Wawona’s fruit stand, The Peach Tree, located on the corner of Minnewawa and Nees. “The stand,” Blair says referring to The Peach Tree, “was set up by Muriel Smittcamp, the wife of Wawona Frozen Foods’ founder Earl Smittcamp, in 1952 as a casual effort to seasonally (May to September) sell the extra fresh peaches not needed in production. Muriel quickly outgrew the capacity of the small roadside table, and a larger wooden shed was built. It was there, 40 years ago, that Linda Smittcamp, wife of current President & CEO Bill Smittcamp (Earl’s son), began working at the fruit stand.” Yet the positive impact of The Peach Tree Fruit Stand extends far beyond the Smittcamp family—it’s been an integral part of the Clovis community over the years and has played an important role in establishing Wawona Frozen Foods as a key member of the community. Wawona and the Smittcamps enthusiastically support local organizations close to their hearts, which are important to and beneficial for the community. “The Old Town Clovis Peach Party is a great example of giving back and literally sharing the ‘fruits of our labor’ with our community,” shares Blair of this special event. “It is an exciting family event that we participate in and support every year! We love getting to share our products with our community, which has been so supportive of our business for so long. It makes us proud to share our peaches with families that have been coming year after year to the Peach Party and even with those for whom it might be their first time.” The company today still remains all in the family. Bill’s three children—who are Wawona’s third generation—each work in critical positions: Blake Smittcamp, Executive Vice President; Bradley Smittcamp, Regional School Sales; and Blair Smittcamp-Martin, Marketing & Special Projects Manager. Additionally, Bill’s wife Linda, the family’s manager, works with Blake to run The Peach Tree Fruit Stand in their hometown of Clovis. Of the fourth generation, Aubrey Rose Smittcamp and Austin Smittcamp are both Peach Tree Fruit Stand employees. During this landmark 60th anniversary year, the Smittcamps are celebrating with special events to thank their staff and growers, as well as the community itself. The 60th Anniversary Gala was held in May. An Employee Appreciation happened in October after peach season. As stated in a memo the brand put out earlier this year, “Wawona Frozen Foods and the Smittcamp family are excited to commemorate the past 60 years of innovation, food safety, and unwavering commitment to quality and customer service. And they are looking forward to what the next 60 years will bring!”
AT THE
Gibson Farm Market Editorial Director Lauren Barisic Photographer Geoff Thurner
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hat began as a roadside farm stand selling corn in the year 1982 has now grown into one of Fresno State’s most beloved institutions. Today we know it as the Gibson Farm Market, a name whose origin can be traced to the generosity of Joyce Mae Gibson’s estate. Her $2 million donation in honor of her parents, Rue and Gwen Gibson, paved the way for the sprawling 4,800-square-foot building that now stands on Chestnut Avenue just south of Barstow on the California State University, Fresno campus. “The market was chosen as the gift focus since Joyce enjoyed shopping at the campus farm market and encouraged her friends to do likewise,” shares Alcidia Freitas Gomes, Fresno State Ag One Foundation Executive Director. “The donation was used to design and construct the brand-new farm market, improve equipment, and help the market grow with the addition of an ice cream counter and more space than ever before.” Now, it serves the community by offering hundreds of fresh, nutritious products and Bulldog merchandise and gifts. It was on April 19th, 2012, when the cherished Rue and Gwen Gibson Farm Market broke ground at its current site. Less than a year later, on March 18th, 2013, it opened to the world. Joyce’s donation launched a new chapter in the market’s story. But the improvement of the Central Valley and the university that imparts agricultural education there occupied a special place in the Gibsons’ hearts throughout their lives. “During their lifetimes, Rue and Gwen Gibson served the Fresno community in many ways. As a member of a Fresno law firm, Rue Gibson also worked on bringing electricity to Fresno County foothill residents. Gwen Gibson received her teaching credential from Fresno State, and spent the next
20 years teaching in Fresno County schools,” reveals Alcidia. “Joyce Gibson followed in her parents’ footsteps with careers in teaching at the Fresno Unified School District and practicing law with the Fresno County District Attorney’s Office. She and her father were among the first father-daughter legal teams in Fresno, and she also served as Dean of Women’s Studies at Cabrillo College.” Today’s market has come a long way since its humble beginning in the 1980s. Initially, it “sold student-grown sweet corn and fresh fruit and watermelon from the University Agricultural Laboratory. Soon after, the dairy processing unit began to sell ice cream from a roadside ice cream freezer that was powered by a long extension cord,” Alcidia recalls. A significant milestone was achieved in 1986, when the market found a new abode in its first building on the southeast corner of Barstow and Chestnut, where campus grapes and stone fruits were packed. Walls and a roof were added in the 1990s, which eventually endowed the market with a distinct identity and facilitated the sale of more student-made products. Like its other farm units, the market is mainly student-run with only one full-time, non-student manager. “With each passing year, Fresno State students could see their hard work and dedication to their education being enjoyed by the local community like never before as the market expanded to include food processing, meat science, floral, and horticultural enterprise products,” adds Alcidia. A confluence of philanthropy, community, and education, the Rue and Gwen Gibson Farm Market continues to reach and teach the Central Valley in ways that no other educational institution can lay claim to.
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LB Tell us about Fresno State’s relationship with GFM. What departments are involved? GFM Most parts of the Jordan College of Agricultural Sciences and Technology’s six academic departments and 18 campus farm enterprises are involved. Most all of the items are supplied by the university and its farm, and everything is somehow produced, packaged, or handled by students. The majority of the food products in the market come from the nearby meat lab, orchards, vegetable crops, vineyard, winery, and creamery. Plant science students from our horticultural nursery help to grow and sell plants. Food science and nutrition students and staff supply fresh, baked products, jarred sauces and jams, and healthy, pre-prepared meal items. LB How is the GFM an embodiment of Fresno State? GFM Fresno State is committed to giving students a hands-on education and experience that they can apply directly to their careers. Students can easily view the entire circle of agriculture without leaving campus. A product could be started by students on the campus farm, and its trajectory could be followed all the way to the consumer who purchases the finished product at the farm market. LB What makes the GFM such an enduring and special part of Fresno State? GFM Having a 1,000-acre campus farm right next to campus and in the middle of a large city is very unique anywhere—especially one with so many different farm units. The Central Valley is the nation’s leading agricultural area because it produces so many high-end commodities, so having a wide variety of products prepares our students for a host of exciting agricultural and food processing careers. The market location has an educational aspect to it, since community members and their families can drive by our nearby agricultural enterprises, before they buy fresh products, and get insight into how their food is produced.
LB What are the market’s most popular products? GFM Fresno State’s yellow and white sweet corn is very popular and is usually available from approximately Memorial Day through Labor Day. People drive from all over the Valley to buy it, and sometimes they will purchase several 50-ear boxes to share with friends and neighbors, too. Sweet corn opening day is the market’s busiest day each year. People usually start to line up outside at 4:30AM, even though the market doesn’t open until 8:00AM that day. All the TV stations come out and ask what makes the corn taste so special. The staff answers the same way every year—the daily care and pride put into producing a great-tasting product—which applies to all our farm market products. Since produce is available year-round, the community loves our fresh, seasonal fruit and vegetable selection, as well as our baked goods and jarred products. The meat lab is known as one of the nation’s best on a college campus and offers a variety of popular meat cuts and over 20 flavors of sausage, salami, jerky, and snack sticks. The creamery has also been voted the best in local reader’s polls, and makes more than 20 different ice cream flavors and cheese year-round. During the winter holidays, people do a lot of their shopping at the market, and take advantage of a wide selection of flavored and candied nuts to go with wine, meat, cheese, and Fresno State gift items in customer-tailored gift boxes. LB What is exclusively found here? GFM Besides its meat and ice cream products, the Gibson Farm Market is the only place to find all of Fresno State’s wine offerings. The campus is very proud of its winery that has won over 300 awards, and it was the first to be bonded on a college campus in 1989. It still is the largest on a college campus and uses high-quality grapes from the 120-acre campus vineyard as well as other well-known vineyards in the Central Valley, Napa, Sonoma, and Paso Robles. Wine enthusiasts can usually pick between 20 new vintages of white, red, and rosé wines each year.
LB Share about the Gibson Farm Market’s seasonal offerings. GFM In the fall, we have a large selection of pumpkins, squash, and grapes. A wide variety of citrus starts to appear in the fall and continues through the winter and spring. We also offer asparagus, strawberries, cherries, and stone fruit like peaches, nectarines, plums, apricots, and pluots in the spring and the summer. We try to start selling corn at the beginning of June, followed by melons, peppers, tomatoes, squash, and grapes through the end of summer. LB What special events does GFM put on? GFM We have two main events: a spring plant sale and a fall festival. This year, the fall festival took place on October 21st. Wine tastings are often held for free throughout the fall and spring semesters and hosted by students from our wine marketing classes. Spring and fall public events at the farm market are a great way for the community to meet students and learn more about how the farm operates. Our Jordan College has similar events, like an open house that was held on Saturday, October 7th from 9:00AM to noon, and the centennial tailgate event before the football homecoming game on Saturday, October 28th. LB How does the market hope to evolve in its near future? GFM Our food science and nutrition classes are a great example of how students and staff constantly develop new products. Our agricultural business students and faculty are even involved, and often conduct research on new products to gain consumer feedback. Our orchard and vegetable units are always trying to integrate new products, so you might see new types of melons or even figs in the near future. Customers can always keep an eye out for new wines, sausage, and ice cream flavors, and baked and jarred items on our Fresno State Jordan College social media platforms.
Twitter @FSJordanCollege Instagram @fsjordancollege Facebook @JCASTFresnoState
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—48— NOV
SOCIAL affair
Casino Night 2023
CASINO NIGHT 2023 Benefiting Saint Agnes Patient Care Programs and Services Photographer Root Creative Marketing The Men’s Club at Saint Agnes Medical Center held their annual marquee event, Casino Night, on Saturday, September 16th, 2023 at Stockbridge Estates. Presented by Proper Defense Law Corporation, 411 guests bet on a good time this evening. Vanessa Vasconcelos of ABC30 served as master of ceremonies. The event benefited Saint Agnes patient care programs and services, for which over $160,000 was raised. The Fund a Need portion of the event raised nearly $100,000 dollars to support the new Emergency Department. Current Men’s Club president Ryan Janisse and immediate past president Wesley Wilson, on behalf of the Men’s Club membership, presented Saint Agnes Interim President & Market Leader, Dave Spivey, along with Foundation Director, Major Gifts, Sara Frauenheim, with a check for $300,000 representing their allocation from 2022. For more information about the Saint Agnes Men’s Club, please visit www.samc.com.
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—50— NOV
SOCIAL affair
20th Annual Harvest of Hope
20TH ANNUAL HARVEST OF HOPE Benefiting Catholic Charities, Diocese of Fresno Photographer Robert Vargas Catholic Charites, Diocese of Fresno celebrated their 20th Annual Harvest of Hope on Saturday, September 23rd at Valdez Hall, Fresno Convention Center. Over 400 people attended the milestone celebration supporting the many programs Catholic Charities offers to each person who comes through their doors seeking assistance. The evening included heartwarming videos of the wonderful work Catholic Charities does each day and recognized this year’s honorees, Vallorie and Tom Borchardt and San Joaquin Memorial High School, who received the Bishop John T. Steinbock, D.D. Ministry of Presence Award. A live and silent auction along with a raffle gave guests the opportunity to win a stunning emerald and diamond 18K gold bracelet commemorating Catholic Charities’ 20th Annual Harvest of Hope. Each donor to their Angel of Hope received a beautiful hand-crafted bracelet. Angels of Hope funds raised will go to their Food Pantry and Rural Outreach program. For more information about Catholic Charities, Diocese of Fresno, please visit www.ccdof.org.
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—52— NOV
SOCIAL affair
Fiesta Around the World
FIESTA AROUND THE WORLD Benefiting Centro La Familia Advocacy Services Photographers Ashley Flowers & Gilbert Tang Centro La Familia Advocacy Services’ Feista Around the World-themed annual event took place on Saturday, September 23rd at the Signature Aviation and Flight Support plane hangar in Fresno with 415 guests present. Some $100,000 was raised for the organization. The following leaders were honored for their incredible work in the community and their longstanding partnership with Centro La Familia: ABC30 – Inclusivity Leader, Dr. Tania Pacheco Werner – Advocacy Leader, Dr. Bob Nelson – Empowerment Leader, and Mayor Jerry Dyer – Visionary Leader. In celebration of the theme around the world, decorations and the menu reflected various countries. There were performances by Folklorico Tangu Yu and the Hmong Dance Group Paj Tawg Hmo Ntu, and participation from elected officials and dignitaries including Assembly Member Dr. Joaquin Arambula, Vice Consul of Mexico Nuria Zuñiga, as well as representatives from the offices of Councilmember Luis Chavez, Councilmember Miguel Arias, and Councilmember Nelson Esparza. Mayor Jerry Dyer led the competitive live auction, along with emcee Nic Garcia from ABC30, while Monsanto led the night’s entertainment and got the party started. For more information about Centro La Familia Advocacy Services, please visit www.centrolafamilia.org.
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—54— NOV
SOCIAL affair
2023 Valley Pink Patch Launch Event & Beauty Day for Survivors
2023 VALLEY PINK PATCH LAUNCH EVENT & BEAUTY DAY FOR SURVIVORS Benefiting Marjorie E. Radin Breast Care Center at Clovis Community Medical Center Photographer Root Creative Marketing The 2023 Valley Pink Patch Launch Event & Beauty Day for Survivors took place on Thursday, September 28th at Fresno Acura with 150 attendees. Each year, law enforcement departments across the Central Valley band together and sell pink versions of their uniform patches to increase awareness about breast cancer. All proceeds support Marjorie E. Radin Breast Care Center patients at Clovis Community Medical Center. Thus far, $130,000 and counting has been raised. This year, Community Health System (CHS) partnered with ULTA Beauty to provide a dozen breast cancer survivors a masterclass on caring for their skin and hair while undergoing treatment, followed by full glam sessions. All were driven with a full police escort to Fresno Acura, where they were greeted by friends and family and over 50 law enforcement officers and leaders before walking a pink carpet. CHS’s Katie Zenovich led a special ceremony honoring the women. Fresno PD Deputy Chief Mindy Casto spoke about her friend and colleague, Detective Ana Chavarin, who lost her battle with breast cancer in June. This year’s project is dedicated to her. The event concluded with guests signing their names and messages of hope on the Pink Acura. For more information about Valley Pink Patch, please visit www.valleypinkpatch.org.
—55— NOV
—56— NOV
SOCIAL affair
Oh So Thankful Dinner & Fundraiser
OH SO THANKFUL DINNER & FUNDRAISER Benefiting Parents & Addicts In Need’s Youth & Parent Education Program Photographer Brandon Johansen The Oh So Thankful Dinner & Fundraiser by Parents & Addicts In Need (PAIN) was held on Friday, October 13th at the home of Jim and Terran Ashjian. A total of $85,000 was raised for PAIN’s Youth & Parent Educational Program for students grades 5 to 12 and their parents. Richard Wathen was honored for his unwavering contributions and dedication to PAIN’s mission. Richard was also honored by the office of Senator Shannon Grove. Assemblyman Representing the 8th District Jim Patterson spoke, as did District 2 Councilmember Mike Karbassi, on the value of PAIN in the community and contributions to them personally as well as the community as a whole. A representative from Congressman Kevin McCarthy’s office was also in attendance. Fresno Unified School District Trustee Susan Wittrup and Darius Assemi, President and CEO of Granville Homes, were in attendance, along with other dignitaries who were part of the 200 guests present. For more information about PAIN, please visit www.painnonprofit.org.
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SOCIAL affair
ZooBoo
ZOOBOO Benefiting the Fresno Chaffee Zoo and their mission Photographer Fresno Chaffee Zoo The Fresno Chaffee Zoo hosted ZooBoo, their annual fall celebration, on Thursday to Saturday nights over the last three weekends of October. Proceeds from ZooBoo benefit the Fresno Chaffee Zoo and their mission. Attendees enjoyed lots of autumn fun throughout the zoo, including pumpkins, a pirate ship, activities, and candy galore. This yearly event is fun for the whole family, as the zoo comes to life with hundreds of pumpkins all over its expansive grounds. The night also features a dance party and candy stations positioned throughout the zoo. One of ZooBoo’s can’t-be-missed highlights is a live pumpkin carver. For more information about the Fresno Chaffee Zoo, please visit www.fresnochaffeezoo.org.
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—60— NOV
SOCIAL affair
Tesoro Viejo 3rd Annual Sip & Support
TESORO VIEJO 3RD ANNUAL SIP & SUPPORT Benefiting Valley Children’s Hospital’s Adaptive Sports Program Photographer Gianna Cardella, RPM PR Tesoro Viejo presented their 3rd Annual Sip & Support on Saturday, October 14th at Tesoro Viejo’s Ranch House. Over 250 attendees came in support of Valley Children’s Hospital’s Adaptive Sports Program, for which over $66,000 was raised. In attendance was Sylus Ruiz, a young patient who participates in Valley Children’s Hospital’s Adaptive Sports Program. Presented by Teichert, this special event featured a collective of top local wineries and handcrafted beer, live music, delicious food, and a silent auction. For more information about Valley Children’s Hospital’s Adaptive Sports Program, please visit www.valleychildrens.org.
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SOCIAL affair
2023 Distinguished Woman Artist Lecture & Luncheon
2023 DISTINGUISHED WOMAN ARTIST LECTURE & LUNCHEON Benefiting Fresno Art Museum Photographers Citlali Palma & Daniela Herrnandez On Saturday, September 23rd, the Fresno Art Museum (FAM) hosted the 2023 Distinguished Woman Artist Lecture & Luncheon in FAM’s Sculpture Garden. A total of 72 attendees were present for what was the 34th annual event, which honored Martha Casanave this year and netted $300 for the museum. She lectured in the Bonner Auditorium about her life and photography career for an hour before lunch was served. A menu of vegetarian lasagna, salad, and peach cobbler with ice cream was catered by Food For Thought. Volunteers from Fresno State assisted at the luncheon and the event was emceed by Executive Director Michele Ellis Pracy and Pam Akin Nelson, Chair of Council of 100, who hosted the event together. For more information about the Fresno Art Museum, please visit www.fresnoartmuseum.org.
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H O L I D AY C E L E B R AT I O N S
begin.
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your guests and revel in the festivities. Chukchansi also offers special seasonal group rates on hotel bookings for both social and business events. Plus, all attendees can enjoy our award-winning amenities, from award-winning dining and pampering treatments at Serenity Springs Spa to heart-pounding excitement on our unparalleled gaming floor. For more information and to start planning, contact our Sales Department at 559-692-5430. Make this holiday season one to remember!
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—64— NOV
LUX lifestyle Horoscopes
COSTARS Astrologer Shari Schopp @shari_starlight www.eyeonastrology.com
Scorpio
October 24th to November 21st
Past lessons learned from authority figures are coming into question. Your focused energy gains a depth of knowledge from this experience. This is activated by Pluto, Scorpio’s ruler, for a rebirth and personal transformation. This creates a viable new philosophy which beneficially empowers, protects, and assumes great importance. As a water sign, emotions are an advantage as long as they can be expressed. When feelings are overwhelming, find a support system through mind/body wellness treatments, eat healthy foods, and enjoy neo-tantric rituals or kundalini yoga.
Sagittarius
Cancer
June 22nd to July 22nd
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November 22nd to December 21st
Contemplate what is driving your energy. If you’re feeling listless, there may be too many things on your plate. Eliminate what you can to make a fresh start in more than one area of life.
Capricorn
December 22nd to January 19th
To feel empowered, check in with social groups and friends. They provide a sense of direction and purpose within your community. A takeaway from these encounters is to move forward, steady and slow.
Aquarius
January 20th to February 18th
Disengage with the outside world if it feels inhospitable. Diversions that engage in a sense of freedom from the everyday inspire ideas for financial gains. This exercise offers advantages to put plans in place.
Pisces
February 19th to March 20th
Create a safe space to improvise alternative workarounds while expressing your ideas. If necessary, let go of previous goals. Don’t force what isn’t working simply to embrace a new, innovative path.
Aries
March 21st to April 19th
Face the problems at hand to embark on a new adventure. It’s an opportunity that offers a straightforward approach for self-honesty. This helps you gain clarity and be in the right place for the next endeavor.
Taurus
April 20th to May 20th
Make some needed adjustments to how things were done in the past. Resistance could be transformed into building something new. With the support of trusted friends, significant changes can succeed.
Gemini
May 21st to June 21st
The analytical mind faces problems when emotions arise. Seek out those who listen well for exploring the feelings that come up. This assistance can provide information and resources for empowerment.
Intuitive sensitivity is a gift you possess. When you connect with others on an intimate level, it brings everyone pleasure. This meaningful activity yields multiple rewards and fulfillment.
Leo
July 23rd to August 22nd
Inspiration returns once you get out more and start circulating with the public. Pleasure sensers light up when you engage with others. Creative feedback sparks self-confidence and inner security.
Virgo
August 23rd to September 22nd
Using logical analysis to verify quality versus quantity has an impact at work. There is added intensity to keeping things running efficiently. Endorsements support a payout of good fortune and success.
Libra September 23rd to October 23rd
Tweak self-care with improvements to resolve maintenance. This enables and enhances a restoration of health and well-being. Your area of vulnerability is the kidneys, so drink lots of water for added balance.
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