Snapdeal Case Study

BrandStudy

Overview

Snapdeal's journey has been one of growth and adaptation They have faced several challenges in their journey, including intense competition from established players and legal battles with sellers However, they have also achieved signicant success by focusing on creating a seamless shopping experience for customers and empowering small businesses

CompanyName Industry Snapdeal

Founder FoundingYear

Kunal Bahl and Rohit Bansal 2010

Main Competitor

Amazon Flipakart

Shopclues

SWOTAnalysis

Strengths

Wide product range, user-friendly platform, fast delivery, and easy returns policy

Opportunities

Growing e-commerce market in India, increasing demand for online shopping due to COVID-19

Weaknesses ��

Legal battles with sellers, lack of transparency in operations in the past

Threats

Intense competition from established ecommerce players like Amazon and Flipkart, potential economic downturns and supply chain disruptions

AllAboutBrand

ShortFounding Story

Kunal Bahl and Rohit Bansal, both graduates of Wharton School of the University of Pennsylvania, were inspired by the e-commerce boom in India during their visit to India in 2007 They observed that there was a gap in the market between the demand and supply of products, which led to the rise of middlemen This insight led them to start Snapdeal in 2010, an online marketplace that directly connects buyers and sellers, eliminating the need for middlemen

Snapdeal aimed to solve the problem of intermediaries in the Indian e-commerce space By providing a platform that directly connects buyers and sellers, they wanted to make shopping more convenient, accessible, and aordable for Indian customers

Brand Positioning

Snapdeal positions itself as a customer-centric brand that oers a wide range of products at competitive prices They focus on providing a seamless shopping experience and empowering small businesses

Business Model

Snapdeal operates on the business-to-business-to-consumer (B2B2C) model, where they allow sellers to list their products on the platform, and customers can buy them directly from the sellers They earn a commission on every transaction made on their platform

Revenue Model

Snapdeal's revenue model is based on commissions earned from transactions made on their platform They also oer advertising services to sellers to increase their visibility on the platform.

TargetCustomer

Snapdeal targets customers of all ages and life phases, but its primary target audience is young adults aged between 18-35 years

ProductLine

Snapdeal oers a wide range of products across various categories like electronics, fashion, home decor, personal care, and more They also oer services like ight bookings, hotel reservations, and bus tickets

BestSelling Products on Snapdeal

Snapdeal's best-selling products are electronics, mobile phones, and fashion items

Snapdeal's unique value proposition lies in its focus on providing a seamless online shopping experience for customers Their platform is user-friendly and oers a wide range of products at competitive prices They also oer fast delivery and easy returns, making it convenient for customers to shop from their platform

HowSnapdeal Become Successful?

Snapdeal's focus on providing a seamless shopping experience and their commitment to empowering small businesses helped them gain a loyal customer base Their targeted marketing campaigns and innovative product oerings also played a signicant role in their success.

WhatYou Can Learn FromThem?

You can learn from Snapdeal's customer-centric approach and their focus on building a reliable and frictionless commerce ecosystem They also provide an excellent example of how innovation and technology can disrupt traditional industries and create new opportunities Additionally, their emphasis on empowering small businesses and creating jobs for millions of people is an excellent example of how brands can have a positive impact on society

Lessons Brand Learned

Snapdeal's journey has taught them the importance of transparency, quality control, and customercentricity They have learned to adapt and innovate to stay competitive in the ever-evolving ecommerce industry

Conclusion

In conclusion, Snapdeal is a prime example of a brand that has democratized e-commerce and empowered small businesses and individual sellers in India By prioritizing its target audience's needs and leveraging social media eectively, Shopclues has built a loyal following and achieved rapid growth

As an e-commerce business owner, you can learn from Shopclues' innovative approach to reaching and empowering underserved markets, building a strong community of sellers, and continually adapting to meet changing market conditions