Meesho Case Study

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Meesho started as an idea to empower women entrepreneurs in India, and it has since grown into a thriving social commerce platform The brand has faced challenges along the way but has continued to adapt and evolve to meet the needs of its target audience.

Unlockingthesuccessstory-onecasestudyatatime! CompanyName Industry Meesho E-commerce marketplace Founder FoundingYear Vidit Aatrey and Sanjeev Barnwal 2015 Main Competitor Glowroad Shopsy Flipkart



Low-cost and accessible platform, strong community of sellers


Growing e-commerce market in India, potential to expand into new markets and product categories

Weaknesses ��

Dependent on third-party platforms (WhatsApp, Instagram, Facebook), limited product categories


Competition from established e-commerce platforms, changing regulations and policies


ShortFounding Story

The idea for Meesho came when Vidit and Sanjeev noticed how many women in India were using WhatsApp to sell products from their homes They realized that these women lacked access to a platform that could help them grow their businesses and reach a wider audience So, they decided to build one themselves

Problem Solved ByMeesho

Meesho aims to empower women entrepreneurs by providing them with a platform and resources to start and grow their businesses The brand believes that everyone should have the opportunity to earn on their terms, regardless of their backgrounds or circumstances

Brand Positioning

Nykaa positions itself as a one-stop-shop for high-quality beauty and personal care products at aordable prices Its focus on customer service, innovation, and convenience sets it apart from other ecommerce players

Business Model

Meesho is a social commerce platform that allows individuals to start their e-commerce businesses via WhatsApp, Instagram, or Facebook The brand provides various tools and services to its sellers, such as catalog creation, order management, and payment processing In return, Meesho earns a commission on every sale made on its platform.

Revenue Model

Meesho generates revenue through commissions from sales made on its platform, advertising


Female entrepreneurs and homemakers who are looking to start their own businesses from home


Meesho's platform allows individuals to sell a variety of products, including clothing, accessories, and beauty products

BestSelling Products on Meesho

Sarees, Kurtis, Jewellery

Meesho USP

Meesho provides a low-cost and accessible platform for women entrepreneurs to start and grow their

HowMeesho Becomes Successful?

Providing a platform and resources to an underserved market, building a strong community of sellers, and leveraging social media for growth

WhatYou Can Learn FromThem?

Meesho's success demonstrates the power of creating a platform that empowers others to achieve their goals By providing value and resources to an underserved market, the brand was able to build a loyal following and achieve rapid growth.

Lessons Brand Learned

Meesho's success highlights the importance of building a strong community and providing value to an underserved market The brand also learned the importance of adapting and evolving as customer needs and market conditions change


In conclusion, Meesho is a prime example of a brand that has empowered women entrepreneurs and achieved rapid growth by providing a low-cost and accessible platform for social commerce By prioritizing its target audience's needs and leveraging social media eectively, Meesho has built a loyal following and demonstrated the power of democratizing e-commerce

and empowering for all
more inclusive

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