
1 minute read
SWOTAnalysis
Strengths
Wide product range, user-friendly platform, fast delivery, and easy returns policy
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Opportunities
Growing e-commerce market in India, increasing demand for online shopping due to COVID-19
Weaknesses ��
Legal battles with sellers, lack of transparency in operations in the past
Threats
Intense competition from established ecommerce players like Amazon and Flipkart, potential economic downturns and supply chain disruptions
AllAboutBrand
ShortFounding Story
Kunal Bahl and Rohit Bansal, both graduates of Wharton School of the University of Pennsylvania, were inspired by the e-commerce boom in India during their visit to India in 2007 They observed that there was a gap in the market between the demand and supply of products, which led to the rise of middlemen This insight led them to start Snapdeal in 2010, an online marketplace that directly connects buyers and sellers, eliminating the need for middlemen
Snapdeal aimed to solve the problem of intermediaries in the Indian e-commerce space By providing a platform that directly connects buyers and sellers, they wanted to make shopping more convenient, accessible, and aordable for Indian customers
Brand Positioning
Snapdeal positions itself as a customer-centric brand that oers a wide range of products at competitive prices They focus on providing a seamless shopping experience and empowering small businesses
Business Model
Snapdeal operates on the business-to-business-to-consumer (B2B2C) model, where they allow sellers to list their products on the platform, and customers can buy them directly from the sellers They earn a commission on every transaction made on their platform
Revenue Model
Snapdeal's revenue model is based on commissions earned from transactions made on their platform They also oer advertising services to sellers to increase their visibility on the platform.
TargetCustomer
Snapdeal targets customers of all ages and life phases, but its primary target audience is young adults aged between 18-35 years
ProductLine
Snapdeal oers a wide range of products across various categories like electronics, fashion, home decor, personal care, and more They also oer services like ight bookings, hotel reservations, and bus tickets