Welcome to Visualiza magazine, where we explore the most relevant and significant topics and projects related to our clinics, vision centers, hospitals, comprehensive development academy, trainings, conferences and the inspiring success stories of our patients. Discover how each segment and experience contributes to Visualiza’s growth, development and service by giving back to our Guatemalan community.
Immerse yourself in a world of knowledge, innovation and exceptional eye care.
Segments of the month:
Development and training
Ophthalmological conferences
Innovation
Visualiza Culture
Medical information to the public
Success Stories
*Find our segment indicators at the top corner of each page, they will help you know which segment the information shared within our magazine belongs to.
THE JOY OF SHARING
On November 15, Visualiza held its general get-together with the aim of enjoying and strengthening ties between collaborators, promoting the SERVE values that are an essential part of our corporate culture. It was a day full of joy, unity and recognition.
During the event, various dynamics and games were carried out designed to highlight teamwork, collaboration and the commitment of all participants. These activities helped to reinforce institutional values and create an atmosphere of integration.
Vision 2024 Hero Recognitions
Recognition was given to the collaborators who received the most nominations for “Hero of Vision 2024.” This award recognizes those team members who, with their dedication and effort, embody Visualiza’s values and mission.
Awarding of the Matado Championship
The event also included the awarding of the winning team of the Matado Championship: “Los 3 mil Aquí Te Voy”. This tournament was an excellent opportunity to promote teamwork and healthy competition within our organization.
We would like to thank all our collaborators for their participation and enthusiasm in this gathering. Let us continue to build together an environment where values and team spirit guide us towards a future full of success.
INFORMATIVE WORKSHOP
Visualiza Information Workshop in the framework of World Diabetes Day
Last November, on the occasion of World Diabetes Day, the informative workshop “Visualize” was held, an event designed to raise awareness about the effects of diabetes on eye health and provide valuable information for both patients and health professionals. This workshop was aimed especially at the media and was given by Ophthalmologist Dr. Lilyan León, who shared her experience and knowledge on the subject. The main objective was to promote early diagnosis, prevention and proper management of visual complications associated with this disease.
A comprehensive agenda for visual health
The “Visualize” workshop included a well-structured agenda that addressed key topics related to diabetes and its impact on eye health. The basics of this disease were initially presented, emphasizing its impact on global and national health. Relevant statistics and trends were shared that underline the increasing prevalence of diabetes in the population.
Our expert explained how this disease can affect the eyes and the quality of life of those who suffer from it. Special emphasis was placed on diabetic retinopathy as one of the main visual complications; the stages of this condition were explored, from mild retinopathy to severe forms that can lead to vision loss. The importance of early detection through regular eye exams was also highlighted.
Attendees learned about the various medical options available to manage visual complications, as well as strategies to prevent visual deterioration. Participants had the opportunity to hear real stories from people who face the challenges of living with diabetes and its visual complications. These testimonies offered a human and motivating perspective.
The workshop also included a question and answer session, where attendees were able to resolve doubts directly with specialists. In addition, the services offered by Visualiza were presented, highlighting its commitment to comprehensive care for diabetic patients.
The workshop reaffirms the importance of educating the population about the visual complications of diabetes. Early detection and appropriate treatment are key to preventing vision loss and improving the quality of life of patients. This event became a valuable space to share knowledge, experiences and resources, thus contributing to the fight against diabetes complications.
INNOVATION AND QUALITY IN OPHTHALMIC FRAMES
At Visualiza, we always seek to offer the best to our customers, and that is why we are pleased to announce the incorporation of Gildi, a new brand of ophthalmic frames, to our product catalog. This alliance represents another step towards excellence, providing Visualiza opticians with an innovative, stylish and high-quality option to meet the needs of our patients.
With the aim of guaranteeing a successful launch and professional attention to our customers, specialized training was carried out for our sales advisors. During this session, the main characteristics of the Gildi brand and the key points that allow us to highlight its advantages in the market were addressed.
Visualiza welcomes Gildi
The Gildi brand is distinguished by its modern design, high-quality materials and advanced technology, factors that ensure comfort, durability and style. Among the most relevant points discussed during the training, the following stand out:
Premium materials: Hoops made from lightweight and durable materials, ideal for everyday use.
Avant-garde designs: A wide variety of styles that adapt to different tastes and customer profiles.
Comfort and fit: Ergonomic designs that guarantee a perfect fit for the user.
During the training, key strategies and techniques were shared to effectively communicate the benefits of Gildi frames to customers in optical stores.
At Visualiza, our commitment is to ensure that our sales consultants have the necessary tools to provide quality service and a unique experience to customers. The incorporation of Gildi not only strengthens our product catalog, but also reaffirms our goal of being leaders in ophthalmic solutions.
OPHTHALMOLOGICAL DAYS
November has been a period of great dynamism and positive results at Visualiza. Thanks to the efforts and dedication of the medical and administrative team, we have achieved important milestones and carried out activities that reflect our commitment to excellence and service to our patients. Below we highlight the most relevant events and developments.
Mazatenango
Dr. Ogaldez led a day in Mazatenango, where 5 patients were treated with dedication and professionalism. This type of initiative continues to be essential to provide specialized care to more people.
Huehuetenango
Another successful day was led by Dr. Ogaldez in Huehuetenango, where 82 patients were consulted. This activity reflects the constant effort to expand our coverage and bring quality care to more remote communities.
PEDIATRIC CONFERENCES
With the end of the school year, Visualiza held a pediatric day at the Escuela Tipo Federación in Chimaltenango. Approximately 600 patients were evaluated, including students, teachers, parents and operational staff.
The day ended with an afternoon of talents, where the students recited poems and participated in singing activities. The participants were awarded with “Captains of Vision” medals, candy, juice and cookies. This activity not only guaranteed the visual health of the attendees, but also celebrated the talent and effort of the students.
We visited the Lluvias de Bendición Daycare Center in the Matochos village, where a daycare center was held to evaluate all the children. In addition to the little ones, parents and grandparents who came to the activity were attended to. As part of the daycare center, recreational activities were carried out with the children, who received prizes, juice and cookies, creating an atmosphere of joy and care.
These pediatric conferences reaffirm Visualiza’s commitment to comprehensive care and eye health from the earliest stages of life.
INNOVATION AND MEDICAL DEVELOPMENT
The Retina Department organized a series of specialized training sessions on tumors and ocular radiotherapy. These activities strengthen the knowledge of our staff and guarantee up-to-date and high-quality medical care.
The annual medical management planning was carried out, together with the coordinators and the Academic Management. This event is crucial to define objectives and strategies that will guide our activities in the coming year.
Advances in Research
Presentation of the research department’s report The research department presented its report, highlighting the following achievements:
-Conducting 4 clinical studies.
- More than 12 internal analyses and reviews of the medical-surgical area.
These results underline Visualiza’s commitment to research and continuous improvement.
Apoyo Especializado en Petén
Glaucoma and Anterior Segment specialists made visits to Petén to support surgeries and consultations. These actions allow patients in remote regions to receive highly specialized care.
Ongoing Clinical Studies
The final stages of recruitment for the DROP-FREE clinical study have been completed, a significant step for this research.
In addition, the patient recruitment process for the PRISTINE study has been successfully concluded. These studies allow us to continue innovating and improving our treatments.
Telemedicine Project
Training and planning of the TELEMEDICINE project were carried out under the direction of Dr. Cabezas. This project seeks to bring ophthalmological care to more people through cutting-edge technology, as well as to familiarize optometrists at vision centers with the fundamental concepts, tools and practices of telemedicine.
Training them to provide remote visual care in an effective, ethical and professional manner, guaranteeing the quality of service and patient satisfaction within the framework of digital technologies with timely and assertive detection of pathologies in collaboration with the ophthalmologist.
At Visualiza and Pescatore we have various social assistance programs for our low-income patients, these programs recruit and help patients who need a donation, which may be surgery, glasses or medication.
In November, pediatric workshops were held where success stories were detected for those who were given donations of glasses to improve their daily lives. Among the cases we have testimonies such as:
Belinda Juárez, 7 years old, who was diagnosed with hyperopia + astigmatism.
“The school teachers reported that her performance was affecting her studies, she is a first year student” - Jorge Navarro -
Dallesly Miranda, 8 years old, who was diagnosed with an eye allergy due to the sun.
“Her eyes were very red and it affected her vision, it also affected her daily life”
-Eduardo López-
TRAINING AND DEVELOPMENT
1.
MANAGEMENT DEVELOPMENT PROGRAM
Develop skills in planning and prioritizing work to meet commitments and achieve organizational objectives, ensuring that efforts are focused on the most relevant activities aligned with the organization’s strategic goals.
2.
EFFECTIVE FEEDBACK (DIPLOMA IN LEADERSHIP)
Recognize the importance of effective feedback in team management and its influence on employee commitment and performance, acquiring tools to structure and transmit feedback in a clear, objective and motivating manner, and developing skills to address delicate situations or conflicts with empathy and respect, using feedback as an instrument to identify areas for improvement and draw up effective action plans.
3.
FINANCIAL IMPACTS AND HIDDEN COSTS IN TRANSPORT FUEL CONTROL
Provide participants with specialized tools and knowledge to identify, analyze and manage the financial impacts and hidden costs associated with fuel consumption in transportation, in order to optimize resources, reduce unnecessary expenses and improve the operational profitability of the organization.
INDICATIONS FOR RADIOTHERAPY IN MALIGNANT EYE TUMORS
To provide up-to-date and practical knowledge on the indications, benefits and limitations of radiotherapy as a treatment for malignant ocular tumors, so that they can identify suitable candidates, coordinate with radiation oncology specialists and provide a comprehensive approach in the management of these complex cases. 4.
TEAM INTEGRATION FOR CHANGE (DIPLOMA IN LEADERSHIP)
6.
Strengthen the skills of optical sales executives in personalized care, aimed at providing professional and empathetic advice to patients, in order to identify their visual needs, offer appropriate optical solutions and promote an exceptional service experience that boosts patient confidence and loyalty towards Visualiza. 5.
Strengthen the leadership and management skills of high-performance teams to provide timely guidance to the employees in charge, fostering trust, respect and genuine commitment as part of the organizational transformation process.
PATIENT ADVISORY (SALES CERTIFICATION)
COMMUNICATION FROM PASSION
To develop in participants the necessary skills to communicate in an authentic, inspiring manner, aligned with organizational values, promoting a positive, motivating work environment focused on the comprehensive well-being of employees, thus strengthening the emotional connection between the organization and its team.
BUILDING THE FUTURE OF TALENT: EFFECTIVE HR STRATEGIES
Design and implement innovative and effective strategies for talent management, with the purpose of anticipating the future needs of the organization, strengthening the attraction, retention and development of collaborators; aligning the growth of human capital with the strategic objectives of the organization.
MEDICAL RECORD
To train optometrists in the correct preparation, interpretation and management of clinical history, to facilitate an accurate diagnosis and the planning of appropriate treatments, thus ensuring a comprehensive evaluation of the patient. All this, in compliance with the ethical and legal standards of the registration of clinical information and in collaboration with the ophthalmologist.
