TIARA LANIECE, DTLR Radio Host & DJ
LIFESTYLE june 2022
04
bet awards weekend
26
lil jairmy interview
dtlr partners with sergio tacchini & kappa at the bet awards
08
30 40
bro day 2022
dtlr hosts two senior proms
16
a fathers first celebration
grand openings
48
dtlr celebrates the openings of new locations
press room page 68
dusty locane interview fadam got da juice interviews dusty locane on dtlr radio
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silent parties dtlr partners with urban fetes & chicago Public schools to give silent parties
60
lakeyah interview fadam got da juice interviews lakeyah on dtlr radio
JUNETEENTH CoMMUNity clean - up
dtlr shows gratitude to dads
22
56
JUNETEENTH CELEBRATION
prom love story 2022
miami food giveaway dtlr gives away produce to promote healthy eating
fadam got da juice interviews lil jairmy on dtlr radio
dtlr partners with the black running organization
14
50
64
dare to educate the 2022 dtlr employee scholarship & dtlr hbcu scholarship
dtlr radio top 10 page 72
TIARA LANIECE, DTLR Radio Host & DJ
That’s a wrap for the 2022 BET Awards, and wow – what a weekend it was! DTLR was live in Los Angeles for all the festivities, and it is safe to say this year’s BET Awards weekend was one of the best yet. Fadam Got Da Juice and DTLR Radio were a part of the highly exclusive Radio Room, where (alongside the biggest radio stations in the country) we had the opportunity to interview all the top artists and influencers in town for the weekend. Our partners over at Sergio Tacchini and Sprayground provided us with gifts to give out to our special guests, which was a highlight, to say the least.
WATCH VIDEO
INTERVIEWS WITH FADAMGOTDAJUICE
DTLR LIFESTYLE | BET WEEKEND SOCIAL METRICS REACH: IMPRESSIONS: ENGAGEMENT: VIEWS:
60,413 71,938 9,325 29,385
RADIO ROOM
LOS ANGELES
EMPIRE
BRUNCH
LOS ANGELES
S
To close out the weekend, on Sunday (June 26) DTLR partnered with EMPIRE Records for their annual BET Brunch — a known staple event that takes place every BET Awards weekend. Set on the luxurious rooftop of the Godfrey Hotel in Hollywood, the sun was shining, the food and drinks were flowing, and the music was bumping, courtesy of our very own DJ Quicksilva. DTLR set up shop in the private gifting suite, where we had an intimate experience with the special guest attendees. In the gifting suite, we conducted more interviews for DTLR Radio and gave out a slew of gifts from our partners at Kappa. From the likes of Lamar Jackson, Too Short and so many others, the most popular artists, tastemakers and celebrities were in the building.
WATCH VIDEO
INTERVIEWS WITH FADAMGOTDAJUICE
baltimore • baltimore • baltimor
BRO DAY 2
re • baltimore
2022
The Black Running Organization (BRO) serves to organize, educate and condition the Black community based on running as a practical demonstration of unity. BRO holds weekly community runs, youth empowerment programs, and community service projects throughout the Greater Baltimore area. BRO’s slogan is “LETSGROW,” which simply means collective development. BRO Day is a worldwide celebration that encourages the Black community to run. This annual event brings together running clubs from the DMV area for a morning of exercise, empowerment, and fun for all ages. This local partnership is special to DTLR’s mission, as we are focused on the physical health of our communities. We understand that with everything going on in the world today, the importance of movement through exercise is a priority for all. Unfortunately, not every community has access to outdoor tracks or exercise equipment, which makes local groups key to showing people how to utilize the space where they live. This partnership has aligned perfectly with the Dare To Live Right health initiative. We will continue to support this movement, and others alike in all the DTLR regions.
OTB FASTLANE, Recording Artist
PROM
LOVE STORY 2022 DTLR showed an abundance of #PromLove to the Jalen Rose Leadership Academy and William Penn High School as we hosted their official 2022 Senior Proms.
Founded in 2011, The Jalen Rose Leadership Academy is a tuition-free, open-enrollment high school serving 410 scholars in Northwest Detroit, founded by former NCAA and NBA superstar Jalen Rose, who is also a Detroit native. DTLR DJ and Hot 107.5 Detroit personality Vintage Twon served as prom host for the evening. William Penn Senior High School is a large, urban, public high school serving the City of York Pennsylvania in York County. William Penn students have access to a wide variety of clubs, activities, and an extensive sports program. DTLR Hype Man KYLEONTHEMIC served as prom host for the evening. The high school is conveniently located only a few blocks away from one of our newly remodeled DTLR stores, making it the perfect community partner.
DTLR’s Dare To Live Right mission is to create an environment of inclusion while making a difference in the communities we serve. Under the Community pillar of our movement, it was only right that we show extra love to some of the men in our community doing some AMAZING work. To show gratitude for some amazing men in the Chicago, Cleveland, and Atlanta areas, we hosted a brunch to thank them for being pillars in our communities, and for their selfless service and tireless dedication to others. Dare To Live Right wanted to celebrate them with their families, as a critical reminder that although they hold many titles, they are indeed A Father 1st. With our love for the brand and the actual abbreviation for a shoe we as a company hold near and dear, we gifted each Community Champion a new pair of Air Force Ones (AF1), along with a special plaque. This event was full of fun, food, and celebration as we showed brief highlight videos of the fathers in their community element for their families.
chi cago •
A FATH
CELE
cl e v e l and • at l anta
THERS FIRST
EBRATION
The goal of the A Father 1st event was to rebrand the men of our community in every way. We must change the narrative – we want to create a new vision for the role of our fathers and lift up those who work to give back every day! The vital role of fathers makes a difference in the success or failure of our communities, and we aim to give various men a platform to be seen and heard in all our regions. In Atlanta, we partnered with the renowned Cam Kirk Studios to provide 50 fathers with a photoshoot with their children. All fathers were gifted complimentary photos, breakfast, custom DTLR frames to store the photos, and a branded USB storage drive full of their family photos. Let us not allow this celebration be limited to one day; if you know a father who dedicates their time to the community especially, send them a special “thank you,” for they are valuable to us every day.
GRAND OPENINGS BACK YARD BBQ KICKBACK
On June 10, DTLR officially opened shop at 132 S George Street in York, PA, from 3-7 p.m. We celebrated with a bang, hosted by DTLR Radio’s own Kyle On The Mic. We had the Back Yard BBQ Kick Back, which consisted of free hamburgers and hotdogs, hot tunes from DJ Show Tyme, games with DTLR gift card prizes, and much more. George Penn High School students who attended the event were eligible to receive free gift cards upon presenting their school IDs.
WHO IS DTLR? On June 24, DTLR officially opened up a new store location in Manchester, CT where we hosted an exciting grand opening event. From 5-8 p.m., we had the entire store and surrounding area on lock. The event was hosted by 93.7’s own DJ Meechie, who kept the vibes right all throughout the day. We teamed up with the Bars on I-95 team as well, who was live hosting an exciting “Who is DTLR?” freestyle competition. From local artists and tastemakers, we had some exciting entries. With giveaways flowing all evening, gift cards and other prizes, our new friends and store-goers in Connecticut had a ton to be excited about. We cannot wait to see what we end up doing throughout the years with Connecticut, but it is safe to say this: if they did not know ‘“Who is DTLR?” before, they surely know now!
MANCHESTER
LIL JAIRMY, Recording Artist
DREAM DOLL, Recording Artist
JAIRMY
new buzzing artist Lil Jairmy recently stopped by the DTLR Radio studios for an impromptu interview with our guy Fadam Got Da Juice. During their insightful conversation, Jairmy and Fadam talked about his new music, past relationships, and being a part of 300 Ent.
WATCH VIDEO
COMPLETE INTERVIEW
FADAMGOTDAJUICE, DTLR Radio Host
LIL JAIRMY, Recording Artist
LIL
On a promo run through the DMV, 300 Ent’s
JUNE TEENTH CELEBRATION AT FOR OAK CLIFF • DALLAS •
DTLR hosted the 2nd Annual Juneteenth Festival at the For Oak Cliff Community Campus. We choose to honor Juneteenth with a community celebration for the whole family, featuring free food, games, a live DJ, an on-site job fair hosted by DART (Dallas Area Rapid Transit), and educational activities for young children provided by Dallas Independent School District and The Perot Museum. Additionally, there was a voter registration drive to educate and help individuals register in Dallas County. The event was full of free food and fun activities, such as water slides, bounce houses, balloon animals, and face painting. We also held games such as dominoes, spades, and UNO. Being that a lot of the community does not know the history of Juneteenth and why we celebrate, we decided to create a life-size book with the timeline of how and why it recently became a holiday. Our life-size Juneteenth history book not only outlined the Juneteenth timeline but also highlighted the local incarcerated – because, in lieu of the event’s theme, we are not free until we are all free. The QR code on the back of the book encouraged attendees to sign a petition for the Second Look Act, which supports a developmentally appropriate justice system that increases public safety in Texas. This was truly a community-wide event that was informative and fun for the whole family.
TIARA LANIECE, DTLR Radio Host & DJ
JUNE TEENTH COMMUNITY CLEAN UP • ATLANTA •
SCRAPPY, Recording Artist
DTLR’s Dare To Live Right mission is to create an environment of inclusion while making a difference in the communities we serve. By working collectively, we aim to create programs to uplift and revitalize our underserved communities. Our last Refresh was held in partnership with The Book Bank, Keep Dekalb Beautiful, and Fostered Foundation to commemorate Juneteenth. Each and every volunteer was intentional in attending our community cleanup, which is part of our ongoing “Dare to Live Right” community initiative. Among the participants were recording artist, Scrappy, Commissioner Larry Johnson, and award-winning writer and producer Cyhi. We aim to help ensure communities are safe and clean to cultivate a new generation of leaders who take pride in the communities DTLR serves. These bi-monthly clean-up projects will continue in neglected inner-city areas and partnered with local organizations to gather volunteers and do our part in refreshing specific neighborhoods. We will continue to do our part by Refreshing our space, as we Dare our communities to Live Right.
CYHI, Ghost Writer & Producer
DUSTY LOCANE DUSTY LOCANE DUSTY LOCANE DUSTY LOCANE DREAM DOLL, Recording Artist
LOCANE
headquarters during his press run in the DMV for an impromptu interview with Fadam Got Da Juice. During their conversation, Dusty spoke on the major success of his “TikTok-famous” song, “Rollin N Controllin,” the NY hip-hop scene (specifically the rise of drill), what fans can expect from him moving forward, and much more.
WATCH VIDEO
COMPLETE INTERVIEW
DUSTY LOCANE, Recording Artist
FADAM GOT DA JUICE, DTLR Radio Host
DUSTY
Empire’s own Dusty Locane swung past the DTLR Radio
Miami • miami • miami • mia
MIAMI FO
GIVEAW
ami • miami
OOD
WAY
As we know, most of our stores are in communities that are deemed food deserts. We have a mission to educate our communities on the importance of healthy eating, as well as providing them with those healthy options when we can. Our Dare To Live Right initiative encourages our communities to be more health-conscious. To thrive is to prosper and flourish; and we want all our community members to truly do just that – starting by helping them develop and maintain healthy eating habits, and providing resources to give some relief to residents. We will continue to donate and partner with hyperlocal nonprofits to provide fresh produce and nonperishables in our communities.
SILENT PARTY SCHOOL INVASION DTLR, Urban Fetes, and Chicago Public Schools created a partnership throughout the 2021-22 school year to bring “The Silent Party School Invasion” to over 60 schools, reaching more than 20,000 students in the city’s south and west sides. The purpose of this party is to incentivize and celebrate students with perfect attendance and good grades with a surprise silent party. We provide students with food, music, 360 photo booths, DTLR gift cards, and promotional item giveaways. This campaign created a demand from teachers and principals city-wide, and we have already started booking dates for the next school year. Be on the lookout for DTLR’s Chicago Park District Summer Camp Invasion.
CHICAGO
O
PARTICIPATING
SCHOOLS Aldridge Elementary School Beasley Benjamin Mays Bogan High School Bond Elementary Bronzeville Elementary School Burke Elementary Caldwell Academy Chicago Tech Academy Claremont Academy Courtenay Academy Crown Community Academy Daley Academy Deneen School of Excellence Dett Academy Dixon Academy Dunne Stem Academy Dyett High School Excel Academy (Roseland)
Excel Academy (Englewwod) Fieldcrest Foster Park Elementary School Hampton Fine Arts Harlan Harold Washington Higgins Walsh Elementary School Jamieson Elementary School Jensen Scholastics Jesse Owens John Whistler Academy Johnson School of Excellence Kenwood Academy Kershaw Elementary King Academy Langford Academy Mahalia Jackson Mann Elementary
Marquette School of Excellence Marshall High School Mcdade Mireles Academy Mohawk Primary School Morton Freshman Center O’Toole Elementary Parker Academy Paul Revere Academy Pershing School Randolph Elementary School Rich Central High School Rich South High School Simeon Career Academy South Shore Fine Arts Academy Tanner Elementary School Tarkington Elementary Thorn Ridge High School Warren Elementary
LAKEYAH
Quality Control’s first lady Lakeyah recently stopped by the DTLR Radio production studio to sit down with DJ Quicksilva for an impromptu interview on The Quicksilva Show. Lakeyah discussed her new hit single “Mind Yo Business” featuring Latto, part one of her new EP “No Pressure” that just recently dropped, being the first lady of Quality Control Music, what being the “female G.O.A.T.” means to her and why she refers to herself as such, being from Milwaukee, and more. After her interview with Quicksilva, Lakeyah then sat down with Fadam Got Da Juice for an interview on DTLR Radio.
WATCH VIDEO
INTERVIEW WITH DJ QUICKSILVA
LAKEYAH, Recording Artist
WATCH VIDEO
INTERVIEW WITH FADAMGOTDAJUICE
LAKEYAH, Recording Artist FADAM GOT DA JUICE, DTLRadio Host
ANIA SWANN
BRIA HAYES
BRYSON CHAMBERS
JAMILA MITCHEL
ATTENDING: University of Maryland College Park
ATTENDING: Jacksonville State University
ATTENDING: North Carolina Central University
ATTENDING: Coppin State University
MAJOR: Communications
MAJOR: Business Management
MAJOR: Business
MAJOR: Sports Management
KASSAIYAH LOCKET
KENNEDY HUBBARD
LEAH JOHNSON
NYA CLARK
Store #550
Store #131
ATTENDING: University of Houston
ATTENDING: North Carolina A&T
ATTENDING: Morgan State University
ATTENDING: Prairie State College
MAJOR: Business Administration
MAJOR: Biology
MAJOR: Strategic Communications
MAJOR: Nursing
RAYVEN HARRIS
TAELOR HARRIS
TAMYA SHERWOOD
TIFFANI COOPER
ATTENDING: Savannah State University
ATTENDING: Virginia Commonwealth University
ATTENDING: Towson University
ATTENDING: Morgan State University
MAJOR: Criminal Justice
MAJOR: Pre-nursing
MAJOR: Nursing
MAJOR: Hospitality Management
JAYLIN BABB
OLIVIA YOOS
RAHMAD MOORE
TENEIA HOWARD
ATTENDING: Morgan State University
ATTENDING: LIM College
ATTENDING: Kalamazoo Valley Community College
ATTENDING: Clemson University
MAJOR: Psychology
MAJOR: Fashion Merchandising
MAJOR: Coaching
MAJOR: Business Management
Store #0132
Store #114
Store # 095
Store #015
Store #071
Store #030
Store #056
Store #3124
Store #87
Store #093
Store #3065
Store #103
Store #500
Store #025
JUSTIN MESSIMORE Corporate 9500
ATTENDING: University of Maryland Global MAJOR: Accounting
KAIYELLE ROHWEDDER Store #128
ATTENDING: Texas Southern University MAJOR: Business
XAVIER LLANOS
DARE TO EDUCATE
Store #3038
ATTENDING: Bryant & Stratton College: Buffalo MAJOR: Business
This marks our 16th year partnering with Scholarship America to award our employees with grant dollars towards their college education. Since 2006, the Community Outreach Department has granted students a total of $297,000! Please join us in sending a big ‘Congratulations’ to this year’s recipients! Each will be awarded $2,000 towards furthering their education.
BETHANY TUCKER Store #3053
ATTENDING: University of Akron MAJOR: Electrical and Electronics Engineering Technology
DANAE HARRISON This marks our 2nd year offering a scholarship to award high school seniors with grant dollars towards their college education at a Historically Black College or University.
ATTENDING: Spelman College HIGH SCHOOL: St. John’s College High School
For the 2022 academic year, we have awarded 5 scholars with a $2,000 grant towards their HBCU college education. We have granted students $10,000! Please join us in sending a big ‘Congratulations’ to this year’s recipients! Each will be awarded $2,000 towards furthering their education!
NYA EVANS ATTENDING: North Carolina A & T State University HIGH SCHOOL: Elizabeth Seton High School
JERRELL RICE ATTENDING: Morgan State University HIGH SCHOOL: Baltimore City College
KAMERON WILSON ANDERSON ATTENDING: Virginia State University HIGH SCHOOL: Mt Hebron High School
MAKENZIE HOOKS-HARRIS ATTENDING: North Carolina A & T State University HIGH SCHOOL: Charles Herbert Flowers High School
FASHION • FASHION • FASHION
PRESS
DTLR is excited to reveal its brand-new partnership with the U.S. Army! The intention of this new alliance is to directly bring higher education and career opportunities to various communities across the nation. Both the U.S. Army and DTLR have historically been strong advocates for providing access and opportunities to those we serve – what better way to further those efforts than team up together. For 2022, the lifestyle retailer and the Army will join forces on multiple co-branded events this year. The events include; two different Block Parties in Washington D.C. and North Carolina; the Fall HBCU Culture Tour; and The United States Army PaYs Program. Goals Achieved with Collaborative Efforts: 1.
Access to new customers and new markets, while serving our current ones
2.
Generate additional funds for the company’s bottom line profits
3.
Increase brand awareness and brand trust in a powerful way
4.
Continue to achieve our mission of providing access and opportunities to those who may not have it otherwise.
This new partnership between DTLR and the U.S. Army will be powerful, rewarding and game-changing in more ways than one.
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SEE ARTICLE
Dare To Live Right was featured on the following platforms for awarding scholarships to high school seniors towards their HBCU education.
UPPER MARLBORO SEE FOOTAGE
SEE ARTICLE
BALTIMORE
ANNAPOLIS
SEE ARTICLE
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RIVERDALE PARk
ELLICOTT CITY
SEE ARTICLE
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PRESS
SEE FOOTAGE
COMMUNITY • COMMUNITY • COMMUNITY
Dare To Live Right was featured for hosting the 2nd Annual Juneteenth Festival at the For Oak Cliff Community Campus.
TIARA LANIECE, DTLR Radio Host & DJ
JUNE
TOP 10 No
Artist
Title
# of Spins
1
Drake Feat. 21 Savage
Jimmy Cooks
2
Hitkidd & Glorilla F.N.F. (Let’s Go) 75
3
Lil Baby
In A Minute
74
4
Fivio Foreign Ft.Queen Naija
What’s My Name
73
5
Moneybagg Yo See Wat I’m Sayin 71
6
Big Boss Vette Snatched 56
7
Drake Sticky 44
8
Sleazyworld Go Sleazy Flow 42
9
Lil TJay In My Head 40
10
Cardi B Ft. Lil Durk & Ye West
Hot Ish
76
38
Numbers don’t lie! We checked our music logs, and these are DTLR Radio’s biggest songs of the month! Did your favorites make the cut? Call 410-487-8910 to make a request, and listen to DTLR Radio all day, every day in-store, on the DTLR Radio app, or DTLRradio.com!