LIFESTYLE - August 2023 (DTLR Newsletter)

MISSION:

Our mission is to unite our passion community engagement, entertainment, cultivating a service culture to embrace and express their

MISSION:

passion for fashion, entertainment, and sports while culture that empowers individuals their authentic selves.

MESSAGE FROM TODD

tDTLR, We are inspired by the unwavering dedication each of you brings to our mission, uniting fashion, community, entertainment, and sports. Our commitment to excellence and innovation sets us apart, making our collective journey truly exceptional.

We firmly believe that our success is built on the hard work and dedication of every team member.

Your authentic selves empower us, and together, we’ll continue to create remarkable experiences for our customers. Let’s embrace this journey with enthusiasm, knowing that our shared efforts will lead us to even greater heights.

Thank you for your dedication and effort!

MARK

PAWLOWSKI

Q: Q: Q:

A: A: A:

What has led to your motivation and consistency at DTLR for over two decades, and how has your role evolved since you first joined the company?

I have stayed motivated by being a part of a well-run organization with motivated leaders that keep me going. With seeing how warehouse automation has evolved over the last 2 decades and knowing where we can still get to and hopefully being part of that. When I started, we had maybe 50 stores and had to manually tag pack and ship everything to now having 245 stores and overseeing all warehouse operations.

Throughout your time at DTLR, what accomplishments or contributions are you most proud of, both in terms of your personal growth and your impact on the company?

Being an instrumental part of the growth of the DTLR warehouse’s speed to market.

With such extensive experience, what advice would you give to newer employees looking to thrive and make a lasting impact within the DTLR organization?

The easiest thing to do is just show up on time and be ready to work!

ELEVATE + EXCEL

Elevate + Excel, the corner designed exclusively to empower YOU as a leader and a true professional. We believe that nurturing leadership skills and fostering continuous growth are essential for both personal and company success.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

By James Clear

UNBIAS: Addressing

Unconscious Bias at Work

By Stacey A. Gordon

Who Moved My Cheese? An A-Mazing Way to Deal with Change in Your Work and in Your Life

By Spencer Johnson

The 7 Minute Leadership podcast offers seven-minute-long episodes that can help you take your leadership skills to the next level in no time. Host Paul Falavolito offers unique advice from his 25 years of experience as an Emergency Medical Services (EMS) chief that’ll help professionals of all industries be the best leader they can be.

As a best-selling author who has published 13 books on business management, Patrick Lencioni is more than qualified to host his leadership podcast, At the Table. The 15- to 30-minute episodes cover topics that just about anyone can learn from, such as how one can take advantage of—rather than fight with—their short attention span.

Brené Brown’s podcast, Dare to Lead, takes the same name as her best-selling book. Her conversations with changemakers will empower you to lean into vulnerability as a leader, plus empathize with those you encounter and manage.

TANK

GERVONTA DAVIS

GIVEBACK BACK TO SCHOOL

DTLR Community partnered with Champion Boxer Gervonta “Tank” Davis to launch First Annual Back to School Backpack and supply giveaway. The professional boxer and his newly founded GTD Cares Foundation created a space in west Baltimore to support children in need ahead of the first day of school.

The giveaway took place at the Robert C. Marshall Rec Center, in the neighborhood where he grew up. Along with the 500 book bags and school supplies, we were able to provide new underclothes for the youth. We know it’s not a true DTLR Community partnership unless we bring the energy. Our store volunteers were ready to receive the youth and their parents; helping to distribute the food, prizes, and host the activities. We look forward to supporting Tank’s GTD Cares Foundation and their mission to empower the youth of Baltimore and cities alike.

This month, our DTLR Community partnered with Jalen Rose Leadership Academy (JRLA) for the third consecutive year to facilitate educational growth this upcoming school year. We donated hundreds of school uniforms to 130 incoming freshman students at JRLA.

In addition to the uniforms, we also provided students with volunteer opportunities and scholarships. Jalen Rose Leadership Academy (JRLA) is an open-enrollment, tuition-free public charter school in northwest Detroit. JRLA provides a leadership-focused education to more than 400 ninth through twelfth-grade students. It was important for us to be able to aide the incoming freshmen with the tools they need to be successful.

DARE TO EDUCATE

EMPLOYEE SCHOLARSHIP 2023

This marks our 16th year partnering with Scholarship America to award our employees with grant dollars towards their college education.

Since 2006, the Community Outreach Department has granted students a total of $297,000!

Please join us in sending a big ‘Congratulations’ to this year’s recipients! Each will be awarded $2,000 towards furthering their education.

AMYA TAYLOR

ATTENDING:

Coppin State University

MAJOR: Nursing

BRIANNA CONTRERAS

ATTENDING: Morgan State University

MAJOR: Nursing

CHIDERA NWANKWO

ATTENDING: Georgia Southern University

MAJOR: Nursing

FRANK KIRCHGESSNER

ATTENDING: Millersville University

MAJOR: Business Education

JANEE JONES

ATTENDING: Howard University

MAJOR: Marketing Management & Research

JOSEPH MORGAN

ATTENDING:

University of North Carolina at Charlotte

MAJOR: Exercise Science/Physiology Kinesiology

NAZIR PONTON

ATTENDING: University of North Carolina at Greensboro

MAJOR: Information Systems and Supply Chain Management Concentration Cyber Security

TAELOR HARRIS

ATTENDING: Virginia Commonwealth University

MAJOR: Health Services Administration

TILIYAH TUCKER

ATTENDING: Howard University

MAJOR: Nursing

DEION

RICHARDSON

ATTENDING: Harford Community College

MAJOR: Business Administration

DEMETRIUS WEBB

ATTENDING: Florida Agricultural and Mechanical University

MAJOR: Sports and Fitness Management

EBONY MITCHELL

ATTENDING: Miami Dade College-Kendall Campus

MAJOR: Nursing

LEONEL BERNAL

ATTENDING: Joliet Junior College

MAJOR: Accounting

MAKAYLA PEGGINS

ATTENDING: Alabama State University

MAJOR: Psychology

MAKIYA MADDOX

ATTENDING: Saint Augustine University

MAJOR: Criminal Justice

TJURA CHATMAN

ATTENDING:

Old Dominion University

MAJOR: English Language Arts Education

TYLER FANN

ATTENDING:

Savannah State University

MAJOR: Business Administration & Management- General

This month, we hosted the 40th Annual National Night Out Celebration at a local Elementary School near one of our store locations. National Night Out enhances the relationship between neighbors and law enforcement while bringing back a true sense of community. Furthermore, it provides a great opportunity to bring police and neighbors together under positive circumstances. We always have a great time with tons of free food, games, and family resources to promote positive community relationships. A great community-building initiative that promotes community partnerships and neighborhood camaraderie to make neighborhoods safer. We were able to provide voter registration, job opportunities, and even some special visits from the Baltimore Ravens and The Mayor.

BRANDON SCOTT, Baltimore Mayor

DARE TO EDUCATE

BACK TO SCHOOL 2023

Since the end of July, the DTLR outreach team has been focused on the education pillar of our mission by joining with our community partners to help alleviate some of the stress placed on parents for back to school.

In Baltimore, we distributed uniforms, school supplies, and fresh produce to our communities alongside our partners at Sandtowne Outreach Center and Tunnel Vision.

In Florida, Dallas, Chicago, Cleveland, and Pennsylvania, we opened our stores to give free haircuts to students and school supplies to get them ready for the upcoming school year.

With the help of our stores and community partners, we were able to prepare over 1,500 students for the 2023 school year.

A HUGE THANK YOU goes out to our store managers and staff for their continued support in our ongoing outreach efforts!

To Our Brand Partners:

Sprayground

Haddad Brands

Armani Exchange

Jordan Brand

THANK YOU

CHECK PRESENTATION

In partnership with New Balance, we presented the donation to nonprofit B-360, which uses dirt bike culture to educate youth and build a safer community, at the Frank C. Bocek Park

B-360, is a local organization that aims to utilize dirt bike culture to end the cycle of poverty, disrupt the prison pipeline, and build safer communities. The proceeds for the donation came from sales of New Balance’s DTLR-exclusive shoe, “GLOW,” which the nonprofit will use to help further their mission.

DTLR and B-360 aim to help end the cycle of poverty by educating individuals on dirt bike culture, increasing public safety through advocacy, and building a safe community. B-360’s work shifts street riders out of traffic into programming, safe spaces, and opportunities around their love of dirt bikes and skills. They work with stakeholders, including students, riders, communities, policy makers/ government officials, and law enforcement to create equitable solutions and voices that work for all. Their mission is in line with our mission and motto – Better Together and Dare To Live Right!

The 2023/2024 school year is officially underway, which means the return of our annual DTLR HBCU Tour. Alongside our partners at Jordan, McDonald’s and the U.S. Army, we traveled to four different HBCUs this month and put on an energetic, celebratory event to kickstart the year ahead. Our tour ran through Howard University, Morgan State University, Delaware State University and Bowie State University.

In addition to the epic concert we put together at each school, there was a lot more going on during the tour. At each school we had a ton of DTLR giveaways including towels, t-shirts, and more. We allowed our entrepreneurial HBCU students to take over our Vendor Row where they showcased their various businesses, products and services. It was beautiful to see the future leaders of our country getting a head start.

LUH TYLER, Recording Artist

TYLER, Recording Artist

ANAYA PERRY, Recording Artist

Radio Host

We had a unique and highly-decked out Jordan photobooth station that was a hit at each stop; we had the McDonald’s lounge – an area where the students could take a breather in between the fun. We had several food trucks at each location as well.

BOBBIE MICHELLE, Recording Artist

ROB49, Recording Artist

DJ QUICKSILVA, DJ

As the doors opened at each school, the hundreds and hundreds of excited students poured in anxiously awaiting to see our many performers. Headlining our tour was NY’s own Lola Brooke, who’s energy was unmatched. We also had Rob49, Luh Tyler, BreezyLyn, Money Jake, RunItUp Jordan, Anaya Perry, Anna Mvze, Kenya Vaun and many others. Our hosts throughout the tour were DTLR Radio’s own Fadam Got Da Juice, Kyle On The Mic and CDK On The Mic. We also had our very own King Flexxa hold down his alma mater at Morgan State, with our guy DJ Quicksilva joining us at Morgan and Bowie as well.

BREEZYLYN, Recording Artist

LOLA BROOKE, Recording Artist

FADAM GOT DA JUICE, DTLR Radio Host

A special moment occurred during our stop at Delaware State University, where we proudly announced our partnership with the U.S. Army Partnership for Your Success (PaYS) program. PaYS provides an opportunity for soldiers to serve their country while preparing for their future by partnering with a crosssection of corporations, companies, and public sector agencies and DTLR is thankful to now be involved in such a meaningful program.

Starting each show was our Greek Stroll, which, by far, was a memorable moment at every school. The orgs showed up and showed out as they set the tone for the event ahead. We then gave opportunities to different emerging artists through our On The Mic Spotlight and Bars On The Yard contests hosted by Kyle on the Mic and Fadam Got da Juice respectively. We definitely saw some future stars-in-the-making.

ROB49, Recording Artist

KENYA VAUN, Recording Artist

ANNA MVZE, Recording Artist

KYLEONTHEMIC, DTLR Radio Host

RUNITUP JORDAN, Recording Artist