The 2023/2024 school year is officially underway, which means the return of our annual DTLR HBCU Tour. Alongside our partners at Jordan, McDonald’s and the U.S. Army, we traveled to four different HBCUs this month and put on an energetic, celebratory event to kickstart the year ahead. Our tour ran through Howard University, Morgan State University, Delaware State University and Bowie State University.
In addition to the epic concert we put together at each school, there was a lot more going on during the tour. At each school we had a ton of DTLR giveaways including towels, t-shirts, and more. We allowed our entrepreneurial HBCU students to take over our Vendor Row where they showcased their various businesses, products and services. It was beautiful to see the future leaders of our country getting a head start.
LUH TYLER, Recording Artist
We had a unique and highly-decked out Jordan photobooth station that was a hit at each stop; we had the McDonald’s lounge – an area where the students could take a breather in between the fun. We had several food trucks at each location as well.
BOBBIE MICHELLE, Recording Artist
ROB49, Recording Artist
As the doors opened at each school, the hundreds and hundreds of excited students poured in anxiously awaiting to see our many performers. Headlining our tour was NY’s own Lola Brooke, who’s energy was unmatched. We also had Rob49, Luh Tyler, BreezyLyn, Money Jake, RunItUp Jordan, Anaya Perry, Anna Mvze, Kenya Vaun and many others. Our hosts throughout the tour were DTLR Radio’s own Fadam Got Da Juice, Kyle On The Mic and CDK On The Mic. We also had our very own King Flexxa hold down his alma mater at Morgan State, with our guy DJ Quicksilva joining us at Morgan and Bowie as well.
BREEZYLYN, Recording Artist
LOLA BROOKE, Recording Artist
FADAM GOT DA JUICE, DTLR Radio Host
A special moment occurred during our stop at Delaware State University, where we proudly announced our partnership with the U.S. Army Partnership for Your Success (PaYS) program. PaYS provides an opportunity for soldiers to serve their country while preparing for their future by partnering with a crosssection of corporations, companies, and public sector agencies and DTLR is thankful to now be involved in such a meaningful program.
Starting each show was our Greek Stroll, which, by far, was a memorable moment at every school. The orgs showed up and showed out as they set the tone for the event ahead. We then gave opportunities to different emerging artists through our On The Mic Spotlight and Bars On The Yard contests hosted by Kyle on the Mic and Fadam Got da Juice respectively. We definitely saw some future stars-in-the-making.
ROB49, Recording Artist
KENYA VAUN, Recording Artist
ANNA MVZE, Recording Artist
KYLEONTHEMIC, DTLR Radio Host
RUNITUP JORDAN, Recording Artist